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1

Busch, Austin. "Seneca: Oedipus by Susanna Braund." Classical World 110, no. 1 (2016): 153–54. http://dx.doi.org/10.1353/clw.2016.0083.

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Powell, J. "Review. Juvenal: Satires: Book I. SM Braund." Classical Review 47, no. 2 (February 1, 1997): 302–5. http://dx.doi.org/10.1093/cr/47.2.302.

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3

DAWES, LAURA L. "‘Just a Quack Who Can Cure Cancer’: John Braund, and Regulating Cancer Treatment in New South Wales, Australia." Medical History 57, no. 2 (March 21, 2013): 206–25. http://dx.doi.org/10.1017/mdh.2012.103.

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AbstractIn 1948 the New South Wales government instituted an inquiry into the claims of John Braund – a 78-year-old self-described ‘quack’ – that his secret treatment had cured 317 cancer sufferers. The ‘Braund controversy’, as it became known, was one of Australia’s most prominent cases of medical fraud. This paper examines that controversy and its effects on cancer philanthropy, medical research, and especially on legislation regulating treatment providers up to the present. With the Braund controversy in mind, the New South Wales (NSW) parliament struggled to develop legislation that would protect patients and punish quacks but also allow for serendipitous, unorthodox discoveries. Recent decades saw new elements added to this calculus – allowing a wide-ranging health marketplace, and allowing patients to choose their therapies. This paper argues that the particular body of law legislatures used in regulating cancer treatment and how regulations were framed reflected the changing context of healthcare and illustrates the calculus legislatures have undertaken in regulating the health marketplace, variously factoring in public safety, serendipitous discovery, the authority of orthodox medicine, patient choice, and economic opportunity.
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Silva, Edna C. "Braund, Susanna; Torlone, Zara Martirosova (Ed.). Virgil and his Translators. New York: Oxford University Press, 2018, 544 p." Cadernos de Tradução 41, no. 1 (January 15, 2021): 258–71. http://dx.doi.org/10.5007/2175-7968.2021.e73521.

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Edge, H. L., C. A. Bulman, and S. A. Edwards. "Alternatives to nose-ringing in outdoor sows: the provision of root crops." Proceedings of the British Society of Animal Science 2003 (2003): 37. http://dx.doi.org/10.1017/s1752756200011960.

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Nose rings have been proven to reduce the occurrence of paddock rooting behaviour, however, the practice has been questioned on ethical grounds. The aim of this experiment was to identify a suitable alternative. Previous attempts to reduce paddock damage by dietary means have succeeded in redirecting rooting behaviour (Bornett et al., 2002) or at reducing the overall frequency of paddock rooting behaviour (Braund et al., 1998) but neither succeeded in reducing paddock damage. It is hypothesised that whilst the experiment of Bornett et al. (2002) fulfilled the sow’s desire to forage, and the experiment of Braund et al. (1998) fulfilled the sow’s need to feel satiated; neither fulfilled both criteria simultaneously. In this experiment, both of these needs were considered and it was therefore hypothesised that paddock damage would be reduced.
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Balbo, Andrea. "Seneca, De clementia. Edited with translation and commentary by Susanna Braund." Gnomon 85, no. 3 (2013): 220–26. http://dx.doi.org/10.17104/0017-1417_2013_3_220.

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7

Ripoll, François. "C.W. Marshall, Latin poetry and its reception: essays for Susanna Braund." Anabases, no. 36 (November 2, 2022): 335–37. http://dx.doi.org/10.4000/anabases.15123.

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8

Pitts, Lynn F. "Relations between Rome and the German ‘Kings’ on the Middle Danube in the First to Fourth Centuries A.D." Journal of Roman Studies 79 (November 1989): 45–58. http://dx.doi.org/10.2307/301180.

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In recent years the ‘rex sociusque et amicus’ of the Roman Empire—frequently, if mistakenly, called a ‘client king’—has been the subject of much study, notably by D. Braund. Although ostensibly Braund and others are discussing the position and role of these kings on all the Roman frontiers, they concentrate in the main on those in the east. This is perhaps inevitable, since literary and epigraphic evidence abounds for the east, while it is scarce and often ambiguous for the west. Unfortunately direct comparison between east and west is meaningless: conditions which can be seen to apply to Rome's relations with her neighbours in the east cannot always be transferred to the west. Unfortunately direct comparison between east and west is meaningless: conditions which can be seen to apply to Rome's relations with her neighbours in the east cannot always be transferred to the west. In Greece and Asia Minor Rome was dealing with developed societies who could be integrated into a Roman administrative system; in the west, on the other hand, the peoples living beyond the frontiers, and indeed within them, were culturally less well-developed; here Rome had, on the whole, to negotiate with constantly changing tribal chiefs rather than with established monarchies.
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9

Hopkins, David. "Virgil and his Translators, edited by Susanna Braund and Zara Martirosova Torlone." Translation and Literature 28, no. 2-3 (November 2019): 330–35. http://dx.doi.org/10.3366/tal.2019.0390.

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Connors, Catherine M. "A Companion to Persius and Juvenal by Susanna Braund and Josiah Osgood." Phoenix 67, no. 3-4 (2013): 407–10. http://dx.doi.org/10.1353/phx.2013.0013.

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11

Wray, David. "The Passions in Roman Thought and Literature. Susanna Morton Braund , Christopher Gill." Classical Philology 94, no. 4 (October 1999): 481–86. http://dx.doi.org/10.1086/449465.

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12

Завойкин, А. А. "PHANAGOR'S ‘PORTRAIT'." Краткие сообщения Института археологии (КСИА), no. 262 (November 15, 2021): 261–74. http://dx.doi.org/10.25681/iaras.0130-2620.262.261-274.

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Находка в 2017 г. в Патрее фрагмента мерной ойнохои с клеймом, на котором весьма в реалистической манере показана в профиль мужская голова в пилосе с двумя сохранившимися буквами (|<I>|AN|A|) над ним, позволила не только идентифицировать это изображение с эмблемой аверса фанагорийских монет времени автономии города (Захаров, 2018; Ковальчук, 2019), но и установить, что на голове персонажа надета не войлочная шапка, как принято было считать, а металлический шлем типа «пилос». Это наблюдение дало возможность вернуться к старой дискуссии о том, кто именно представлен на лицевой стороне монет Фанагории: основатель полиса, Фанагор, или хтонические божества - кабиры. Автор статьи присоединяется к выводам Д. Браунда (Braund, 2011), который убедительно показал, что невозможно говорить ни об атрибутивном характере пилоса на монетах, ни о распространенности в Северном Причерноморье культа кабиров вообще. Оценка исторического контекста чеканки монет Фанагорией в сочетании с учетом нового эпиграфического свидетельства, подтверждающего героический культ ойкиста Фанагора (Завойкина, 2020), приводит к убедительному заключению, что на монетах и клейме из Патрея представлен именно тот, кто дал свое имя городу, в героической ипостаси. A fragment of volumetric oenochoe with a stamp showing a rather realistically depicted male head in profile wearing a pilos with two surviving letters over the head (|O|AN|A|) was found in Patrei in 2017. The find made it possible not only to identify this image as an obverse emblem of Phanagoria coins dating to the period when the city was autonomous (Zakharov, 2018; Kovalchuk, 2019) but also establish that the man on the coin wears a metallic helmet of a pilos type rather than a felt hat as was previously thought. This observation provided an opportunity to get back to an earlier discussion as to who is represented on the obverse of the Phanagoria coins: Phanagor, the founder of the polis or the Kabiroi, chthonic gods. The author of the paper agrees with the conclusions made by D. Braund (Braund, 2011) who clearly demonstrated that we cannot say that pilos can be used as an attributive feature or that the Kabiroi cult was spread across the North Pontic region. It can be inferred from the assessment of the historical context of coin mintage by Phanagoria and the new epigraphic evidence confirming a heroic cult of the oikistes Phanagor that the coins and the stamp from Patrei feature the person who gave his name to the city and who is represented as a hero.
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Bornett, H. L. I., and S. A. Edwards. "Alternatives to nose-ringing in outdoor sows: the provision of a special rooting area." Proceedings of the British Society of Animal Science 2002 (2002): 38. http://dx.doi.org/10.1017/s1752756200006943.

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Nose-ringing is commonly used in outdoor pig production to prevent pasture damage. However, nose-ringing causes acute stress at the time of ringing and inhibition of normal rooting behaviour (Horrell et al. 2001). Therefore alternatives to nose-ringing need to be investigated. Previous studies have focused on dietary modification as a way of reducing rooting behaviour and pasture damage (e.g. Braund et al. 1998). Although these methods helped to reduce rooting behaviour they were ineffective at decreasing long-term pasture damage. This experiment examined the effectiveness of providing a special, enriched rooting area in an attempt to reduce pasture directed rooting behaviour and consequently reduce overall pasture damage.
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14

Sparacio, Matthew. "Tohopeka: Rethinking the Creek War and the War of 1812 ed. by Kathryn E. Holland Braund (review)." Alabama Review 66, no. 2 (2013): 153–55. http://dx.doi.org/10.1353/ala.2013.0012.

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15

Hahn, Steven C. "Tohopeka: Rethinking the Creek War & the War of 1812 ed. by Kathryn E. Holland Braund (review)." Register of the Kentucky Historical Society 111, no. 1 (2013): 100–102. http://dx.doi.org/10.1353/khs.2013.0008.

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Assouline, S., D. Tessier, and A. Bruand. "Correction to “A conceptual model of the soil water retention curve” by S. Assouline, D. Tessier, and A. Braund." Water Resources Research 36, no. 12 (December 2000): 3769. http://dx.doi.org/10.1029/2000wr900249.

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Sears, Christine E. "The Old Federal Road in Alabama: An Illustrated Guide by Kathryn H. Braund, Gregory A. Waselkov, and Raven M. Christopher." Alabama Review 75, no. 3 (July 2022): 256–58. http://dx.doi.org/10.1353/ala.2022.0023.

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18

Tinnon, Vicki L. "The Old Federal Road in Alabama: An Illustrated Guide by Kathryn H. Braund, Gregory A. Waselkov, and Raven M. Christopher." Southeastern Geographer 62, no. 3 (September 2022): 290–91. http://dx.doi.org/10.1353/sgo.2022.0030.

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19

Harrison, S. J. "S. Morton Braund, Latin Literature. London and New York: Routledge, 2002. Pp. xvi + 304. ISBN 0-415-19518-7. £9.99." Journal of Roman Studies 93 (November 2003): 335–36. http://dx.doi.org/10.1017/s0075435800063139.

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20

Harrison, S. J. "S. Morton Braund, Latin Literature. London and New York: Routledge, 2002. Pp. xvi + 304. ISBN 0-415-19518-7. £9.99." Journal of Roman Studies 93 (November 2003): 335–36. http://dx.doi.org/10.2307/3184680.

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21

Feldman, Louis H. "Asinius Pollio and Herod's sons." Classical Quarterly 35, no. 1 (May 1985): 240–43. http://dx.doi.org/10.1017/s0009838800014749.

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In a recent note, D. Braund has challenged my identification of the Pollio (Josephus, Antiquities 15.343) at whose home in Rome Herod's sons Alexander and Aristobulus stayed in 22 b.c. as Gaius Asinius Pollio, the famous consul of 40 b.c., who was a close friend of Julius Caesar and to whom Virgil dedicated his Fourth Eclogue. Braund's argument rests upon five grounds. (1) If this Pollio were a man of the stature of Asinius Pollio, we would expect Josephus to make his identity clear and not to describe him solely as one of Herod's most devoted friends (⋯νδρ⋯ς τ⋯ν μάλιστα σπουδασάντων περ⋯ τ⋯ν Ἡρώδου ɸιλίαν). (2) Josephus' reference to Pollio here is different from the definite references to Asinius Pollio elsewhere in Josephus, where he is referred to as Asinius (Ant. 14.138) or Gaius Asinius Pollio (Ant. 14.389). (3) In the latter passage his name is spelled Πωλίωνος, whereas the name of the host of Herod's sons is spelled Πολλίωνος. (4) When Herod sent two other sons to Rome, they stayed ‘with a certain Jew’ (Ant. 17.20), and hence it seems likely that the two other sons likewise stayed with a Jew. (5) Asinius' role in the elevation by the Roman Senate of Herod to the kingship of Judaea was no greater than that of any other magistrate.
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22

Geue, Tom. "S. BRAUND and J. OSGOOD (EDS), A COMPANION TO PERSIUS AND JUVENAL. Oxford: Wiley-Blackwell, 2012. Pp. xiv + 612, 6 pls, illus. isbn9781405199650. £120.00." Journal of Roman Studies 104 (October 13, 2014): 336–37. http://dx.doi.org/10.1017/s0075435814000872.

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23

Pugh, Syrithe. "SUSANNA BRAUND and ZARA M. TORLONE (EDS), VIRGIL AND HIS TRANSLATORS (Classical Presences). Oxford: Oxford University Press, 2018. Pp. ix + 520. isbn 9780198810810. £110.00." Journal of Roman Studies 110 (March 16, 2020): 315–17. http://dx.doi.org/10.1017/s0075435820000180.

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Meghrajani, Indra, and Dr A. K. Asthana Dr A. K. Asthana. "Local Brands v/s National Brands: Brand Quality Perception or Behavioral Intention." Indian Journal of Applied Research 3, no. 4 (October 1, 2011): 267–70. http://dx.doi.org/10.15373/2249555x/apr2013/90.

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Chepchirchir, Josphine, and Mark Leting. "Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya." International Journal of Management Science and Business Administration 1, no. 11 (2015): 7–14. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.111.1001.

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This study aims to empirically examine the relationship between Brand quality, brand prestige and brand purchase intention of mobile phone brands in Kenya. A survey was used to collect data from a sample of 322 respondents. Data were analyzed by employing correlation, Analysis of Variance (ANOVA) and multiple regression analysis. The results revealed that brand quality and brand prestige are positively associated with consumer brand purchase intention. The generalizability of the findings is limited as the study focuses only on Kenya. Based on the findings, companies involved in branding of mobile phones should focus on improving the usefulness of the brand quality and prestige. The study made a contribution in terms of allowing us to understand the factors that can contribute to the adoption of mobile phone brands.
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G.H, Dr Kerinab Beenu. "Beauty and Brains: An Empirical Understanding the Role of Brand in Cosmetics Brand Decisions." International Journal of Research in Arts and Science 5, Special Issue (August 30, 2019): 22–35. http://dx.doi.org/10.9756/bp2019.1002/02.

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O'Donnell, James H. "The History of the American Indians. By James Adair. Edited by Kathryn E. Holland Braund. (Tuscaloosa, Ala.: University of Alabama Press, 2005. Pp. xiv, 589. $65.00.)." Historian 68, no. 4 (December 1, 2006): 822–23. http://dx.doi.org/10.1111/j.1540-6563.2006.00169_8.x.

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Wildberger, Jula. "S. Braund, SENECA, DE CLEMENTIA (Edited with translation and commentary). Oxford/New York: Oxford University Press, 2009. Pp. 472. ISBN 978-0-19-924036-4. £75.00." Journal of Roman Studies 100 (November 2010): 302–3. http://dx.doi.org/10.1017/s0075435810000663.

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Green, Steven J. "Seneca De Clementia - (S.) Braund (ed., trans.) Seneca: De Clementia. Pp. xiv + 456, ills. Oxford: Oxford University Press, 2009. Cased, £75. ISBN: 978-0-19-924036-4." Classical Review 60, no. 2 (September 28, 2010): 457–58. http://dx.doi.org/10.1017/s0009840x10000600.

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Rudd, Niall. "Satire and Society - Susan H. Braund (ed.): Satire and Society in Ancient Rome. (Exeter Studies in History, 23.) Pp. v+150. University of Exeter, 1989. Paper, £3.95." Classical Review 40, no. 2 (October 1990): 307–9. http://dx.doi.org/10.1017/s0009840x00253833.

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Rudd, Niall. "Juvenal's Third Book - S. H. Braund: Beyond Anger: a Study of Juvenal's Third Book of Satires. (Cambridge Classical Studies.) Pp. viii + 302. Cambridge University Press, 1988. £25.00." Classical Review 39, no. 2 (October 1989): 218–19. http://dx.doi.org/10.1017/s0009840x00271461.

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HAWKINS, RICHARD A. "Kathryn E. Holland Braund (ed.), The History of the American Indians [by James Adair] (Tuscaloosa: University of Alabama Press, 2005, £45.95). Pp. xiv+589. ISBN 0 8173 1393 1." Journal of American Studies 40, no. 1 (April 2006): 166. http://dx.doi.org/10.1017/s002187580629131x.

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KEANE, CATHERINE. "(S.M.) Braund (ed., trans.) Juvenal and Persius. (Loeb Classical Library 91.) Pp. xiv + 536. Cambridge, MA and London: Harvard University Press, 2004. Cased, £14.50. ISBN: 0-674-99612-7." Classical Review 56, no. 1 (March 24, 2006): 127–29. http://dx.doi.org/10.1017/s0009840x0500065x.

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Florek, Magdalena. "Building the Image of a Place Brand with the Support of Local Commercial Brands. Poznan Brand Consortium Case Study." JOURNAL OF INTERNATIONAL STUDIES 6, no. 1 (May 20, 2013): 9–21. http://dx.doi.org/10.14254/2071-8330.2013/6-1/1.

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Pasco, Ryan M. "THE MONKEY'S OFF OUR BACK: AN ALTERNATIVE READING OF JUVENAL 5.153–5." Classical Quarterly 70, no. 1 (May 2020): 347–55. http://dx.doi.org/10.1017/s0009838820000336.

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Readers have struggled to interpret an image from the end of Juvenal's fifth satire, a poem which focusses upon the poor hospitality shown to a dinner guest, Trebius, at the hands of his host, Virro. After repeatedly juxtaposing the luxurious food served to Virro with the scant fare served to Trebius, Juvenal describes the final course of the cena. He again contrasts the host's hyper-abundance with his guest's mere scraps (5.149–55):Virro sibi et reliquis Virronibus illa iubebitpoma dari, quorum solo pascaris odore,qualia perpetuus Phaeacum autumnus habebat,credere quae possis subrepta sororibus Afris:tu scabie frueris mali, quod in aggere roditqui tegitur parma et galea, metuensque flagellidiscit ab hirsuta iaculum torquere capella.Virro will demand that he and the rest of his entourage receive these apples—though you'll dine on their smell alone—like those the endless autumn of the Phaeacians used to yield, which you could believe stolen away from the African sisters: you will enjoy the scab of an apple, which, on the Embankment, is gnawed by someone who is protected by a buckler and helm and who, fearing a whipping, learns to hurl a javelin from atop a shaggy goat.While the core contrast between the quality of each type of fare is clear, the concluding qui-clause is less intelligible. Who could this entity be? On line 153, the scholiast comments: quale simia manducat. While quale could refer to the object being eaten (scabie mali quod) rather than to the qui-antecedent, it is clear in any case that the ancient reader felt that 5.153–5 evoked the image of an ape. Recent commentaries on Juvenal's fifth satire reflect a scholarly consensus: J.D. Duff, Edward Courtney, Susanna Braund and Biagio Santorelli all follow the scholiast's suggestion and believe that the passage describes a trained ape, as do recent readers of the poem.
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Проева, Н. "D. BRAUND, Greek Religion and Cults in the Black Sea region: goddesses in the Bosporan Kingdom from the Archaic Period to the Byzantine Era, Cambridge University Press, 2018, 314 pp." Živa Antika 69, no. 1-2 (2019): 146–52. http://dx.doi.org/10.47054/ziva19691-2146p.

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Richardson, J. S. "David C. Braund (ed.): The Administration of the Roman Empire, 241 B.c.–A.d. 193. (Exeter Studies in History, 18.) Pp. iv + 111; 3 figs. University of Exeter, 1988. Paper, £2.25." Classical Review 40, no. 1 (April 1990): 180–81. http://dx.doi.org/10.1017/s0009840x0025302x.

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Kakitek, Agata. "Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports." Journal of Management and Business Administration. Central Europe 26, no. 4 (December 15, 2018): 11–31. http://dx.doi.org/10.7206/jmba.ce.2450-7814.240.

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Chowhan, Dr Sudhindersingh, and Sharif Memon. "Performance Evaluation of Select Global FMCG Brands on Customer Based Brand Equity Scale." Indian Journal of Applied Research 1, no. 3 (October 1, 2011): 155–58. http://dx.doi.org/10.15373/2249555x/dec2011/53.

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Tsetskhladze, Gocha R. "Georgia in Antiquity - D. Braund: Georgia in Antiquity. A History of Colchis and Transcaucasian Iberia, 550 b.c.-a.d. 562. Pp. xviii+360, 8 Maps, 21 plates. Oxford: Clarendon Press, 1994. Cased, £40." Classical Review 45, no. 2 (October 1995): 358–60. http://dx.doi.org/10.1017/s0009840x00294213.

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Nuttall, Mark. "Alaskan Skin Boats - The skin boats of St Lawrence Island, Alaska. Stephen R. Braund 1988. Seattle, University of Washington Press. 141 p, illustrated, hard cover. ISBN 0-295-96674-2. US$19.95." Polar Record 25, no. 153 (April 1989): 152. http://dx.doi.org/10.1017/s0032247400010561.

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O'Connor, Niall. "(D.) Braund Ed.Scythians and Greeks. Cultural Interactions in Scythia, Athens and the Early Roman Empire (Sixth Century BC – First Century AD). U. of Exeter P., 2005. Pp. xii + 254, illus. £50. 085989746X." Journal of Hellenic Studies 126 (November 2006): 189–90. http://dx.doi.org/10.1017/s0075426900008168.

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Jones, F. M. A. "The Persona and the Addressee in Juvenal Satire 11." Ramus 19, no. 2 (1990): 160–68. http://dx.doi.org/10.1017/s0048671x00002903.

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The approach to the Satires of Juvenal via the persona theory is well-known and has been productive. Somewhat less notice has been given to the fact that a considerable number of the satires have their persona moulded around another character, an addressee or an interlocutor, or sometimes an important narrative figure. Such characters ‘justify’ the persona, which can now be seen as a kind of ad hominem irony. This matter is intricately linked with the role of indignatio. Thus indignation, programmed in the first satire, becomes a little suspect in Laronia's mouth in the second. Laronia is a small scale character, but the techniques used in her regard appear again in the third satire, where the difference between Juvenal and Umbricius reveals the inadequacy of indignatio a little more clearly. The difference between the treatment of Crispinus and of Domitian in the fourth satire carries this process further. In the fifth, Juvenal tries to rouse the abject Trebius, but in his own apostrophe to Virro (Sat. 5.107f.) shows that indignatio is not, perhaps, appropriate at all. The role of indignatio diminishes further in the later satires, noticeably in the ninth, where Juvenal's tone is one of banter and Naevolus reveals his own unpleasantness. Much of this process has been charted by S. Braund in a book on the seventh, eighth, and ninth satires. The argument can be resumed with the eleventh satire where there is a further development. In the earlier satires which use address or dialogue there is an impressive realism in dramatic terms about the confrontation and psychology. In the eleventh (and even more, the twelfth) the development of the techniques of irony begins to intrude on the dramatic plausibility: the voice assumed in the poem becomes more aware of the audience as well as the addressee. As the beginning of a demonstration of this change I now provide an analysis of the use of Persicus in the eleventh satire.
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Yadav, Jyoti Indupratap, and Dr V. B. Kodag Dr. V. B. Kodag. "Impact of Brand Preference Dimensions on Women Satisfaction – A Meta Analysis for Footwear Brands." International Journal of Scientific Research 2, no. 1 (June 1, 2012): 31–34. http://dx.doi.org/10.15373/22778179/jan2013/11.

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Bexley, Erica M. "OEDIPUS IN SENECA - S. Braund Seneca: Oedipus. Pp. viii + 163. London and New York: Bloomsbury Academic, 2016. Paper, £16.99 (Cased, £50). ISBN: 978-1-4742-3478-8 (978-1-4722-3479-5 hbk)." Classical Review 67, no. 1 (October 5, 2016): 105–6. http://dx.doi.org/10.1017/s0009840x16001967.

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Rankov, Boris. "D. Braund: Ruling Roman Britain: Kings, Queens, Governors and Emperors from Julius Caesar to Agricola. Pp. xiv + 217, 35 figs. London and New York: Routledge, 1996. Cased, £40. ISBN: 0-415-00804-2." Classical Review 49, no. 2 (October 1999): 607–8. http://dx.doi.org/10.1017/s0009840x99900057.

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Mitchell, Stephen. "David Braund, Rome and the Friendly King. The Character of the Client Kingship. London and Canberra: Croom Helm, and New York: St Martin's Press, 1984. Pp. (ii) + 226. ISBN 0-312-69210-2." Journal of Roman Studies 77 (November 1987): 197–98. http://dx.doi.org/10.2307/300588.

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Cuong, Dam Tri. "The Impact of Brand Experience Dimensions on Attitudinal Loyalty and Behavioral Loyalty of Motorcycle Brands." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (February 28, 2020): 682–90. http://dx.doi.org/10.5373/jardcs/v12sp3/20201307.

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Alić, Adi, Merima Činjarević, and Emir Agić. "Who Are Store Brands Buyers? Demographic Profile of Store Brand Buyers in Bosnia and Herzegovina." International Journal of Management Science and Business Administration 1, no. 4 (2015): 7–24. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.14.1001.

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Abstract:
Store brands, also known as private labels, own brands or retail brands, are experiencing a remarkable growth in various product categories and their acceptance by consumers seems to be unquestionable. The key drivers of the store brands’ success are the increased concentration in retailing, consumers’ much more positive attitudes towards the quality of store brands and critically, in the current economic downturn, their price, which is significantly lower than that of manufacturer brands. Sales of store brands in the Southeast European markets have not picked up yet, making these markets a compelling space to study, analyze and predict the future of store brand growth and success. Thus, this study focuses on consumer’s attitudes towards store brands in the Federation of Bosnia and Herzegovina – an emerging market, which is highly attractive for international retailers. The main objective of this study is to analyze and validate the profile of a consumer of store brands in the Federation of Bosnia and Herzegovina in the context of personal care products. For the purposes of this study, the mall-intercept survey was carried out at selected hypermarket locations. Based on the extent to which consumers perceive themselves to be consumers of store brands, three consumer segments have been identified: heavy buyers, sometimes buyers and seldom buyers. These segments were then described in terms of perceived quality and price of store brands as well as demographic characteristics of respondents. The findings allow drawing some useful reflection about who are the buyers of store brands in the Federation of Bosnia and Herzegovina and what drives their preferences towards store brands. Thus, this study provides valuable information for both retailers and manufacturers.
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Cindy, Cindy, and Tengku Ezni Balqiah. "How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism." Asia Pacific Management and Business Application 6, no. 2 (December 29, 2017): 61–74. http://dx.doi.org/10.21776/ub.apmba.2017.006.02.1.

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