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Wijatmoko, Nando Azriel Putra, R. Elly Mirati, and Endang Purwaningrum. "PENGARUH PERSEPSI KEGUNAAN, KEMUDAHAN, DAN KUALITAS LAYANAN PADA MOBILE BANKING BRIMO TERHADAP KEPUASAN NASABAH." Indonesian Journal of Economy, Business, Entrepreneuship and Finance 5, no. 1 (2025): 48–60. https://doi.org/10.53067/ijebef.v5i1.222.
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BRI is one of the state-owned bainks which became the first state-owned bank in 1946. And BRI has mobile banking called BRImo. This research aims to determine the usefulness, convenience and service quality of BRImo services on customer satisfaction in using BRImo. This was done using a questionnaire and the number of respondents was 100 responidents, who were BRImo users in the Jabodetabek area. The analysis method used is multiple linear regression with SPSS 29.0 tools. The results of this research partially show that the usefulness and service quality riesults have a significant influence on BRImo cusitomer saitisfaction. Meanwhile, the convenience variiable has no effect on BRImo customer satisfaction. And, simultaneously the variables of usability, convenieince and serviice quality have a significiant effect on customer satisfaction using BRImo.
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Rokhmawati, Naeli Fitria, and Amalia Beladinna Arifa. "Analisis User Interface (UI) pada BRIMO (BRI Mobile) menggunakan Pendekatan Metode Pengembangan System Usability Scale (SUS)." Jurnal Ilmiah ILKOMINFO - Ilmu Komputer & Informatika 7, no. 1 (2024): 64–77. http://dx.doi.org/10.47324/ilkominfo.v7i1.233.
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Abstrak: BRImo memiliki berbagai fitur dalam aplikasi keuangan digital. Tujuan adanya BRImo untuk memudahkan pengguna melakukan transaksi tanpa ke kantor BRI. Salah satu kelebihan BRI mobile yaitu pengguna dapat bertransaksi untuk menggambil uang tanpa memakai kartu ATM akan tetapi, menggunakan aplikasi BRI mobile yang terdapat di smartphone masing – masing pengguna. Kenyataannya BRImo sering mengalami error berdasarkan ulasan pada Google Playstore dimana memiliki rating 4,5 dari 5. Selain rating, user juga memberikan banyak ulasan negatif dibandingkan ulasan positif. Dengan masalah tersebut, maka tujuan penelitian ini yaitu mengetahui kualitas tampilan User Interface dari aplikasi BRImo menggunakan pendekatan metode pengembangan System Usability Scale yang melibatkan 30 responden dari kalangan masyarakat umum yang menggunakan BRImo. Berdasarkan kuesioner yang telah disebarkan, aplikasi BRImo memperoleh skor SUS diatas rata – rata yaitu 69.83 artinya apabila di interpretasi melalui 4 sudut pandang, BRImo ada pada grade D, secara adjective tergolong “OK”, acceptability tergolong “Marginal High”, dan secara NPS bersikap passive.Kata kunci: Analisis, BRI Mobile, User Interface, System Usability Scale (SUS)Abstract: BRImo features various functionalities within its digital financial application. The purpose of BRImo is to facilitate users in conducting transactions without visiting BRI branches. One of the advantages of BRI mobile is that users can withdraw money without using an ATM card; instead, they can utilize the BRI mobile application on their respective smartphones. However, BRImo often experiences errors as indicated by reviews on Google Play store, where it has a rating of 4.5 out of 5. In addition to the rating, users also provide more negative reviews compared to positive ones. With these issues in mind, the objective of this research is to assess the User Interface quality of the BRImo application using the System Usability Scale method, involving 30 respondents from the general public who use BRImo. Based on the distributed questionnaires, the BRImo application obtained a SUS score above average, specifically 69.83, which implies that when interpreted from four perspectives, BRImo falls into the "OK" category, with acceptability being "Marginal High," and in terms of NPS, it exhibits a passive stance.Keywords: Analysis, BRI Mobile, User Interface, System Usability Scale (SUS)
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Ni, Luh Septin Karmila Devi, Gusti Agung Eka Teja Kusuma I, and Kepramareni Putu. "The Effect of Customer Online Experiences and Online Review on Perceived Risk to Build Intention to using the Brimo Application in Pt. Indonesian People's Bank Branch Denpasar Renon." International Journal of Multidisciplinary Research and Analysis 05, no. 12 (2022): 3340–49. https://doi.org/10.5281/zenodo.7408538.
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This study aims to determine the effect of online customer experiences and online reviews on perceived risk to build intentions to use the Brimo Application at PT. Bank Rakyat Indonesia Denpasar Renon Branch. The population used in this study cannot be determined with certainty (infinite), the sample in this study amounted to 75 customers who were users of the Brimo application. The data analysis technique used is Partial Least Square (PLS) using Smart PLS software. The results of this study indicate that online customers have a direct positive and significant effect on perceived risk. Online review has a positive and significant effect on perceived risk. Online customers have no effect on intention to use. Online review has a positive and significant effect on intention to use. Perceived risk has a positive and significant effect on intention to use. Perceived risk is not able to mediate the influence of online customers on intention to use. Perceived risk is able to partially mediate the effect of online review on intention to use. Therefore, it is recommended that companies continue to maintain the stability of the Brimo application system so that customers are comfortable in using the application, as well as provide a responsive response to any input or complaint regarding the Brimo application and always maintain the security of the Brimo application as one of the considerations in increasing the use of the Brimo application. Perceived risk is able to partially mediate the effect of online review on intention to use. Therefore, it is recommended that companies continue to maintain the stability of the Brimo application system so that customers are comfortable in using the application, as well as provide a responsive response to any input or complaint regarding the Brimo application and always maintain the security of the Brimo application as one of the considerations in increasing the use of the Brimo application. Perceived risk is able to partially mediate the effect of online review on intention to use. Therefore, it is suggested that the company can continue to maintain the stability of the Brimo application system so that customers are comfortable in using the application, as well as provide a responsive response to any input or complaint regarding the Brimo application and always maintain the security of the Brimo application as one of the considerations in increasing the use of the Brimo application.
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Azhari, Ivan Dwi Nur. "Analisis Presepsi Penggunaan Aplikasi BRImo Dengan Pendekatan Technology Acceptance Model (TAM) Mahasiswa Universitas Merdeka Malang." Computing Insight : Journal of Computer Science 7, no. 1 (2025): 26–31. https://doi.org/10.30651/comp_insight.v7i1.17200.
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Bank Rakyat Indonesia (BRI) is one of the largest government-owned banks in Indonesia. In the development  of digital era like this, online services become the choice of most of the clients. This is due to ease of doing any kind of banking transaction. Along with the inclusion of smartphones as a device that is needed by most people today, the Bank BRI provides Mobile Banking facilities named "BRImo" which stands for BRI Mobile. Based on the short ratings and reviews on Google Playstore Many BRImo users have encountered problems such as the difficulties of using BRImo, and sometimes users are often blocked themselves on the BRImo app. Therefore, BRImo is required to add value to the applications it uses and understand how consumers conduct and perception of the services they develop. By knowing the factors affecting user acceptance of the provided online banking application, it would be a recommendation for BRImo to improve its effectiveness and service, thereby becoming a competitive advantage for Company. There are many models developed by researchers to measure the acceptance of information systems by users, one of which is Technology Acceptance Model (TAM) and found that variables Perceived Usefulness, Perceived Ease Of Use, and Actual Use has no effect on interests using the BRImo app, while the Perceived Enjoyment variable affects interests using the BRImo app. Keywords: Actual Use, BRImo application, Technology Acceptance Model (TAM)
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Marselina, Lusiana, Ismi Kaniawulan, and H. Dayan Singasatia. "ANALISIS KESUKSESAN APLIKASI BRIMO DENGAN PENDEKATAN MODEL DELONE AND MCLEAN." Jurnal Informatika, Teknologi dan Sains 4, no. 3 (2022): 193–98. http://dx.doi.org/10.51401/jinteks.v4i3.1951.
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Bank Rakyat Indonesia (BRI) is one of the largest state-owned banks in Indonesia. Bank BRI provides a Mobile Banking facility called "BRImo". Problems in the BRImo Application even though it provides convenience in online transactions, there are still some users who experience problems using the BRImo application. Such as difficulties in using the BRImo Application, difficulties in registering for BRImo, unable to login, and sometimes users are often blocked. The complaint is an inconvenience in using the BRImo Application so that it can reduce the level of user trust. The purpose of this study is to determine the level of success of the BRImo application and which variables affect user satisfaction. The research methodology uses quantitative methods and this study uses 5 variables from the DeLone and McLean method, namely: System Quality, Information Quality, Service Quality, User Satisfaction, and Net Benefits. The results of this study are System Quality, Information Quality has a significant effect on user satisfaction and user satisfaction has a significant effect on net benefits.
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Tarigan, Dearmelliani, and Kristoko Dwi Hartomo. "Evaluasi Keamanan Fitur Tarik Tunai Cardless pada Aplikasi BRImo Menggunakan PIECES." AITI 19, no. 2 (2022): 153–66. http://dx.doi.org/10.24246/aiti.v19i2.153-166.
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Financial technology (fintech) merupakan perkembangan teknologi yang memudahkan transaksi keuangan di era digital saat ini. Salah satu aplikasi fintech dalam layanan mobile banking yaitu aplikasi BRI Mobile (BRImo). Pengguna aplikasi BRImo masih belum sepenuhnya percaya terhadap keamanan fitur BRImo ketika menarik uang tunai tanpa kartu di Automatic Teller Machine (ATM) karena adanya cybercrime seperti kasus penipuan online. Penelitian ini dilakukan untuk menganalisa keamanan dan kepuasan pengguna terhadap fitur tarik tunai cardless pada aplikasi BRImo. Penelitian ini menggunakan metode framework PIECES dengan lima aspek yaitu Performance, Information and Data, Control and Security, Efficiency, serta Service. Pengumpulan data dilakukan dengan menyebarkan kuesioner dan diolah dengan bantuan software Smart Partial Least Squares (Smart-PLS) versi 3.0. Hasil yang diperoleh dari penelitian menunjukkan bahwa kualitas layanan serta informasi data pada fitur tarik tunai cardless BRImo memiliki pengaruh yang signifikan terhadap Control and Security serta kepuasan pengguna BRImo.
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Pamungkas, Zanwar Yoga, and Adithya Sudiarno. "Implementasi Model UTAUT (Unified Theory of Acceptance and Use of Technology) untuk Menganalisis Faktor- Faktor yang Mempengaruhi Penggunaan Aplikasi Brimo." Jurnal Teknologi Informasi dan Ilmu Komputer 9, no. 3 (2022): 569. http://dx.doi.org/10.25126/jtiik.2022936047.
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<p class="Abstrak">PT Bank Rakyat Indonesia (Persero) Tbk atau Bank BRI adalah salah satu perusahaan Badan Usaha Milik Negara (BUMN) yang terus berinovasi pada bidang teknologi. Salah satunya adalah dengan meluncurkan aplikasi <em>mobile banking</em> baru yaitu BRImo pada tahun 2019. BRImo datang dengan tampilan yang baru dan fitur-fitur yang lebih beragam dibandingkan dengan aplikasi sebelumnya. Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang dapat mempengaruhi penggunaan aplikasi BRImo menggunakan variabel-variabel utama dalam model UTAUT (<em>Unified Theory of Acceptance and Use of Technology</em>) yaitu <em>Performance Expectancy, Effort Expectancy, Social Influence</em> dan <em>Facilitating Conditions</em>. Variabel-variabel tersebut memiliki pengaruh terhadap <em>user behavior</em> atau intensitas nasabah dalam memakai aplikasi BRImo. Model UTAUT telah banyak digunakan untuk mengetahui penerimaan dan penggunaan suatu teknologi, sehingga pada penelitian ini UTAUT diharapkan dapat mengungkap faktor-faktor yang mempengaruhi penerimaan dan penggunaan aplikasi BRImo yang baru dua tahun diluncurkan. Hasil dari penelitian ini yaitu <em>Behavioral Intention</em><em> </em>pengguna aplikasi BRImo secara signifikan dan positif dipengaruhi oleh <em>Performa</em><em>nce Expextancy, Effort Expectancy</em> dan <em>Social Influence</em>. Sedangkan <em>Use Behavior</em> pengguna aplikasi BRImo secara signifikan dan positif dipengaruhi oleh <em>Facilitating Condition</em> dan <em>Behavioral Intention</em>. Faktor-faktor tersebut berhasil menjelaskan sebesar 78% dari model penelitian tentang penggunaan aplikasi BRImo menggunakan UTAUT dan 22% sisanya dijelaskan oleh variabel-variabel selain variabel pada penelitian ini. Hasil penelitian diharapkan dapat dipergunakan perusahaan untuk menentukan strategi meningkatkan jumlah pengguna aplikasi BRImo sekaligus meningkatkan jumlah transaksi aplikasi BRImo.</p><p class="Abstrak"> </p><p class="Abstrak"><em><strong>Abstract</strong></em></p><p class="Judul2"><em>PT Bank Rakyat Indonesia (Persero) Tbk or Bank BRI is one of the State-Owned Enterprises (BUMN) companies that continues to innovate in the field of technology. One of them is by launching a new mobile banking application, BRImo in 2019. BRImo comes with a new look and more diverse features compared to the previous application. The purpose of this study is to analyze the factors that can influence the use of the BRImo application using the main variables in the UTAUT (Unified Theory of Acceptance and Use of Technology) model, namely Performance Expectancy, Effort Expectancy, Social Influence and Facilitating Conditions. These variables have an influence on user behavior using the BRImo application. The UTAUT model has been widely used to determine the acceptance and use of a technology, so in this study UTAUT is expected to reveal the factors that influence the acceptance and use of the BRImo application, which has only been launched two years ago. The result of this research is that the Behavioral Intention of BRImo application users is significantly and positively influenced by Performance Expectancy, Effort Expectancy and Social Influence. Meanwhile, Use Behavior of BRImo application users is significantly and positively influenced by Facilitating Condition and Behavioral Intention. These factors managed to explain 78% of the research model on the use of the BRImo application using UTAUT and the remaining 22% was explained by variables other than the variables in this study. The research results are expected to be used by companies to determine strategies to increase the number of BRImo application users while increasing the number of BRImo application transactions.</em></p><p class="Abstrak"><em><strong><br /></strong></em></p>
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Kurniawan, Fatah Dwi, Novri Hadinata, Muhamad Ariandi, and Andri Andri. "Analisis Kepuasan Nasabah Terhadap Penggunaan Aplikasi BRIMo Menggunakan Metode Utaut 2 (The Unified Theory Of Acceptance And Use of Technology 2) Pada BRI Unit Dwikora Palembang." Jurnal Rekayasa Sistem Informasi dan Teknologi 2, no. 2 (2024): 619–28. http://dx.doi.org/10.70248/jrsit.v2i2.1026.
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Berdasarkan data di aplikasi BRISIM milik PT. Bank Rakyat Indonesia unit Dwikora Palembang jumlah populasi nasabah pengguna aplikasi BRImo di Dwikora Palembang sampai dengan bulan Maret 2023 sebanyak 18.016 orang. Masyarakat sekarang cenderung melakukan transaksi secara digital, karena itu perlu adanya analisis mengenai tingkat kepuasan nasabah terhadap penggunaan aplikasi BRImo, untuk mengukur sejauh mana tingkat kepuasan nasabah dalam penggunaan aplikasi BRImo tersebut menggunakan metode UTAUT 2. Model UTAUT 2 salah satu model yang diharapkan dapat memberikan nilai value dari pemanfaatannya dilihat dari variabelnya. Hasil yang didapatkan dari analisa tingkat kepuasan nasabah terhadap aplikasi BRImo ini mampu memberikan inovasi dan efektifitas dalam melakukan transaksi pada aplikasi BRImo.
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Sancoyo, Noor, Lies Putriana, and Seta A. Wicaksana. "Analisa Pengaruh Organizational Structure, Dynamic Capabilities dan Corporate Culture terhadap Organization Agility Tim Produk BRImo dalam rangka terciptanya Sustainable Competitive Advantages PT. Bank Rakyat Indonesia (Persero), Tbk." Journal of Economics and Business UBS 12, no. 3 (2023): 1754–71. http://dx.doi.org/10.52644/joeb.v12i3.266.
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Struktur Organisasi (Organization Structure) Agile Tim BRImo berada ditengah-tengah struktur organisasi non-agile, dinilai masih dapat ditingkatkan dengan melakukan review dan penelitian terkait pengaruh struktur organisasi yang ada, dengan agilitas organisasi Tim BRImo dalam bekerja sehari-hari, untuk mencapai target yang diberikan, serta untuk mengejar ketertinggalan performance BRImo dengan Bank pesaing. Kemampuan Dinamis (Dynamic Capabilities) dari Tim BRImo dan Tim di sekelilingnya, serta implikasi pelaksanaan Budaya Kerja Perusahaan (Corporate Culture) dalam hal ini adalah Core Value AKHLAK (Amanah, Kompeten, Harmonis, Loyal dan Kolaboratif) dari BUMN, juga menentukan agilitas organisasi Tim BRImo dan Tim/Divisi disekitarnya dalam kinerja harian. Dalam hal ini, Kemampuan Dinamis dan Budaya Kerja Perusahaan di Tim BRImo dengan struktur organisasi agile perlu dilakukan evaluasi karena saat ini, pendidikan dan training yang diberikan belum membedakan agilitas dari struktur organisasi. Penelitian ini dilakukan dengan pendekatan kuantitatif melalui penyebaran kuesioner ke pekerja Tim BRImo, Divisi Retail Payment (RPT) dan Divisi Service & Contact Center (SCC), untuk mendapatkan analisa deskriptif dari pengaruh struktur organisasi, kemampuan dinamis dan budaya kerja AKHLAK terhadap Agilitas Organisasi dari Tim BRImo dalam rangka tercapainya salah satu SCA dari Bank BRI. Hasil dari penelitian ini membenarkan hipotesa awal bahwa memang terdapat pengaruh yang signifikan antara struktur organisasi, kemampuan dinamis dan budaya kerja terhadap agilitas organisasi. Namun demikian, ternyata meskipun Divisi RPT dan Divisi SCC yang masih bersifat struktural dan belum sepenuhnya agile, tetap mampu menghasilkan agilitas organisasi yang baik dalam pelaksanaan kerjanya. Implementasi budaya kerja perusahaan juga sudah tercermin dari kinerja harian melalui jawaban kuesioner yang diberikan, salah satunya bahwa tugas telah diselesaikan dengan maksimal, kualitas yang terbaik serta layanan yang terbaik. Tim BRImo dan Tim IT pendukung memerlukan Pendidikan/training/sertifikasi terkait kemampuan dinamis untuk menunjang kinerja dan performance yang lebih adaptive, absorptive dan innovative untuk menghasilkan BRImo yang melebihi produk pesaing.
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Harmutika, Della, Medyantiwi Rahmawita, Nesdi Evrilyan Rozanda, and Zarnelly Zarnelly. "Analisis Kepuasan Pengguna Aplikasi BRImo Menggunakan Metode End User Computing Satisfaction dan Delone & Mclean." Jurnal Teknologi Sistem Informasi dan Aplikasi 7, no. 2 (2024): 472–82. http://dx.doi.org/10.32493/jtsi.v7i2.38876.
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BRImo adalah aplikasi mobile banking yang menghadirkan layanan bertransaksi secara online, tetapi masih ditemukannya beberapa dari pengguna BRImo yang masih terkendala akan menggunakan aplikasi BRImo tersebut. Adapun seperti kesulitan dalam menggunakan aplikasi BRImo, kesulitan bertransaksi, kesulitan untuk login, kemudian penggunanya sering terblokir yang mengakibatkan kurang nyaman dalam menggunakan aplikasi BRImo tersebut yang dapat mengurangi tingkat dari kepercayaan penggunanya. Tujuannya yakni dapat mengetahui tingkat dari kepuasan pengguna aplikasi BRImo yang menggunakan model penelitian End User Computing Satisfaction (EUCS) dan Delone & Mclean. Model EUCS memiliki arti model perbandingan antara kenyataan dan harapan (realita). DeLone and McLean artinya sebuah model guna pengindentifikasi faktor penyebab suksesnya suatu sistem informasi. Pada penelitian ini dapat diukur dari 5 indikator EUCS dan 3 indikator Delone & McLean yang akan menggunakan teknik dari purposive sampling yang dikumpulkan melalui kuesioner secara online dalam bentuk google form kepada 100 responden penggunanya, sehingga data yang diperoleh akan dianalisis menggunakan SmartPLS 4. Dengan demikian hasil akhir penelitian ini menyatakan bahwa variabel dari content, easy of use, information quality, service quality, dan timeliness berpengaruh signifikan, kemudian 3 variabel lainnya yaitu accuracy, format, dan system quality yang tidak memiliki pengaruh signifikan positif terhadap kepuasan dari pengguna aplikasi BRImo.
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Parera, Ignatius Alfian Chandra, and Titik Desi Harsoyo. "Pengaruh Fitur Layanan, Persepsi Manfaat, dan Kemudahan Penggunaan Terhadap Kepuasan Pengguna Aplikasi Brimo." SAKOLA: Journal of Sains Cooperative Learning and Law 2, no. 1 (2025): 438–47. https://doi.org/10.57235/sakola.v2i1.5724.
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Penelitian ini bertujuan untuk menganalisis pengaruh Fitur Layanan, Persepsi Manfaat, dan Kemudahan Penggunaan terhadap Kepuasan Pengguna aplikasi BRImo. Sampel dalam penelitian ini adalah 163 responden pengguna aktif aplikasi BRImo. Teknik pengambilan sampel menggunakan purposive sampling dengan instrumen penelitian kuesioner. Hasil uji instrumen menyatakan bahwa seluruh item pertanyaan yang digunakan dalam instrumen ini valid dan reliabel. Hasil uji asumsi klasik menyatakan bahwa data dalam penelitian ini terdistribusi secara normal dan menghasilkan model regresi yang bebas dari multikolinearitas dan heteroskedastisitas. Berdasarkan hasil penelitian, dapat dibuktikan bahwa (1) Fitur Layanan berpengaruh positif dan signifikan terhadap Kepuasan Pengguna aplikasi BRImo. (2) Persepsi Manfaat berpengaruh positif dan signifikan terhadap Kepuasan Pengguna aplikasi BRImo. (3) Kemudahan Penggunaan berpengaruh positif dan signifikan terhadap Kepuasan Pengguna aplikasi BRImo.
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Ruslan, Fitriyani, Farid Madjodjo, and Nikita Astria. "Pengaruh Kualitas Layanan, Persepsi Kemudahan, Dan Pengetahuan Nasabah Terhadap Minat Penggunaan Aplikasi Brimo." Gorontalo Accounting Journal 6, no. 1 (2023): 25. http://dx.doi.org/10.32662/gaj.v6i1.2593.
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This study aims to determine the effect of service quality, perceived convenience, and customer knowledge on interest in using the BRImo application at PT Bank Rakyat Indonesia Soasio Branch Office. Methods of data analysis using multiple regression analysis, measuring scale using a Likert scale. The results showed that the service quality variable had a positive but not significant effect on interest in using the BRImo application. the perceived convenience variable has a significant positive effect on the intention to use the BRImo application and the customer knowledge variable has a significant positive effect on the intention to use the BRImo application. and variables namely service quality (X1), perceived ease of use (X2), and customer knowledge (X3) simultaneously have a significant effect on interest in using (Y) the BRImo application.
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Adinda Putri Kusuma Dewi, Ignatia Martha Hendrati, and Wiwik Handayani. "The Influence of Trust and Service Quality on Loyalty trought Satisfaction as Mediator for BRImo Users." Management Analysis Journal 13, no. 4 (2024): 377–86. https://doi.org/10.15294/maj.v13i4.17045.
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This study aims to ascertain how loyalty among BRImo mobile banking users in Sidoarjo is impacted by customer satisfaction and trust. The study looks at how customer satisfaction and trust affect loyalty among BRImo mobile banking users in Sidoarjo. In this study, 121 BRImo mobile banking users were chosen as a sample utilizing the random sampling technique. This study employs a quantitative approach, with primary data obtained from surveys that were given to participants. The Smart-PLS program uses multiple linear regression for data processing and analysis. The study's findings demonstrate that, both directly and indirectly, the service quality variable significantly and favorably affects loyalty among Sidoarjo's BRImo mobile banking customers. Loyalty among BRImo mobile banking users is not positively and significantly impacted by trust. However, among Sidoarjo's BRImo mobile banking users, The construct of trust exerts a beneficial and discernible influence on loyalty, operating through the conduit of satisfaction. This research provides a foundation for further research on customer loyalty in the financial technology sector and highlights the importance of an integrated approach to customer satisfaction, trust, and service quality.
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Yuliani, Ariska. "Strategi Komunikasi Pemasaran Produk BRImo Di PT Bank Rakyat Indonesia Kantor Cabang Purwokerto." Gulawentah:Jurnal Studi Sosial 7, no. 2 (2022): 201–21. https://doi.org/10.25273/gulawentah.v7i2.13944.
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Perkembangan teknologi informasi dan komunikasi meningkatkan aktivitas masyarakat ke ranah digital. Hal ini dipercepat dan menjadi sebuah kebutuhan akibat pandemi covid 19 yang memaksa untuk physical distancing. Aktivitas masyarakat bergeser dari offline menjadi online. Situasi ini mendorong perusahaan-perusahaan menciptakan produk digital guna memenuhi kebutuhan masyarakat, tidak terkecuali PT BRI dengan aplikasi digital BRImo. Di tengah persaingan yang ketat antarbank, BRI memiliki strategi untuk memasarkan produk BRImo kepada masyarakat. Artikel ini membahas tentang strategi komunikasi pemasaran produk BRImo di PT BRI KC Purwokerto. BRImo merupakan integrasi dari beberapa aplikasi online bank BRI yang diciptakan untuk meningkatkan layanan perbankan terhadap masyarakat khususnya nasabah bank BRI. Tujuan dari penelitian ini adalah menemukan dan mengembangkan strategi komunikasi pemasaran yang dilakukan BRI KC Purwokerto kepada masyarakat. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif. Teori komunikasi pemasaran dan teori uses and gratifications digunakan sebagai pendekatan dalam melakukan penelitian terkait komunikasi pemasaran aplikasi BRImo. Teknik pengumpulan data menggunakan teknik triangulasi, dengan melakukan observasi, wawancara dengan informan yang merupakan pekerja PT BRI KC Purwokerto dan dokumentasi. Lokasi penelitian dilakukan di PT BRI KC Purwokerto, salah satu kantor cabang PT BRI (Persero), Tbk di wilayah Kabupaten Banyumas. Temuan dalam penelitian ini menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan BRI KC Purwokerto adalah melakukan akuisisi produk BRImo secara langsung dengan memanfaatkan sumber daya manusia yaitu pekerja dan nasabah BRI KC Purwokerto. Pekerja diwajibkan menggunakan BRImo untuk bertransaksi dan melakukan cross selling produk BRImo terhadap nasabah eksisting maupun baru. Cross selling dilakukan oleh tenaga pemasar dan CS.
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Rachmatullah, Nugraha, and Tata Sutabri. "Analisis Manajemen Pelayanan Perbankan pada Aplikasi Bri Mobile berbasis TI menggunakan Framework ITIL V3." Indonesian Journal of Multidisciplinary on Social and Technology 1, no. 2 (2023): 69–73. http://dx.doi.org/10.31004/ijmst.v1i2.119.
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Penelitian ini membahas tentang analisis manajemen pelayanan perbankan pada aplikasi Brimo yang berbasis TI dengan menggunakan framework ITIL 3. Penelitian dilakukan dengan tujuan untuk meningkatkan kualitas layanan perbankan pada aplikasi Brimo. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara dan observasi. Hasil penelitian menunjukkan bahwa implementasi framework ITIL 3 pada aplikasi Brimo dapat meningkatkan manajemen pelayanan perbankan dengan penggunaan ITIL 3 Service Management Lifecycle yang meliputi strategi layanan, desain layanan, transisi layanan, operasi layanan, dan pemantauan layanan. Dengan demikian, penggunaan framework ITIL 3 dapat membantu bank dalam mengelola dan meningkatkan kualitas layanan pada aplikasi Brimo
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Sari, Vania Cipta, Jati Handayani, and Teguh Budi Santosa. "Pengaruh Kualitas Layanan, Bauran Pemasaran, Dan Persepsi Keamanan Terhadap Kepuasan Nasabah." JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi 2, no. 2 (2024): 109–28. https://doi.org/10.62421/jibema.v2i2.87.
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Penelitian ini bertujuan untuk menganalisis Pengaruh Kualitas Layanan, Bauran Pemasaran, dan Persepsi Keamanan Terhadap Kepuasan Nasabah Pengguna BRImo di Kota Semarang secara simultan dan parsial. Data dikumpulkan melalui metode kuesioner terhadap 100 responden yang menjadi pengguna BRImo di kota semarang. Model analisis data menggunakan Model Analisis Linier Berganda. Sedangkan teknik analisis data menggunakan Uji F, Uji statistik t, dan Uji Koefisien Determinasi (Adjusted R2). Hasil penelitian ini menunjukkan bahwa variabel kualitas layanan, bauran pemasaran, dan persepsi keamanan secara simultan berpengaruh signifikan terhadap kepuasan nasabah pengguna BRImo di Kota Semarang. Secara parsial, kualitas layanan, bauran pemasaran, dan persepsi keamanan masing-masing berpengaruh signifikan terhadap kepuasan nasabah pengguna BRImo di Kota Semarang.
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Lasnoto Lasnoto, Burhanuddin Burhanuddin, and Bowo Lestono. "Proposed Marketing Strategy To Increase The Penetration Of Brimo’ By BRI Through Strategic Partnership Program." International Journal of Economics and Management Research 2, no. 2 (2023): 90–97. http://dx.doi.org/10.55606/ijemr.v2i2.97.
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On February 2, 2019, PT Bank BRI (Persero) Tbk introduced Super App Brimo' by BRI to replace the previous iteration of their mobile banking, BRI Online (Brimo' 1.0). The Brimo by BRI target audience was organised by Bank BRI management in 2022, and it was disseminated to 12 Regional Offices in Indonesia. Bank BRI Region VI/Jawa 1 ran many acquisition programmes, including the Strategic Partnership Programme, to meet the aim of Brimo's users. Out of the 128 partners who entered the strategic partnership programme in 2022, 106 partners are classified as having low acquisition because they have an ability to recruit fewer than 50 users, and just 3 partners have the ability to acquire more than 500 users. In order to boost the partner's willingness to distribute Brimo' by BRI and, ultimately, increase the penetration of Brimo' by BRI, this study looks at potential options. The results show that there are some issues that partners face when distributing Brimo' by BRI, including technical difficulties, a lack of product knowledge, staffing issues, gimmicks that don't suit partners' preferences, poorly optimised promotions, the need for reward and recognition programmes, and partners' lack of confidence in their ability to distribute Brimo' by BRI. The study comes to the conclusion that offline training, gimmicky customization, reward and recognition programmes, and quicker referral fee payment are necessary to boost partner willingness to acquire Brimo's users. To determine how these guidelines will affect people, more research will be required.
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Bimantara, Muhammad Dhuha, and Ilka Zufria. "Text Mining Sentiment Analysis on Mobile Banking Application Reviews using TF-IDF Method with Natural Language Processing Approach." JINAV: Journal of Information and Visualization 5, no. 1 (2024): 115–23. https://doi.org/10.35877/454ri.jinav2772.
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As part of its efforts to improve digital banking services, PT Bank Rakyat Indonesia (Persero) Tbk (BRI) has launched a mobile banking application called BRImo. This move is in line with the global trend where financial institutions are increasingly focusing on digitalization to meet the evolving needs of customers who demand faster and more efficient accessibility to banking services. BRImo comes as an innovative solution to provide a better banking experience to BRI customers. This research was conducted to find out the reviews of the BRImo application on the App markets google playstore, In BRImo mobile banking's efforts to remain competitive with other mobile banking applications, understanding positive and negative reviews from users is very important. The fundamental issue that must be addressed is how to analyze positive reviews to strengthen the advantages of the BRImo app and identify negative reviews to address weaknesses that may hinder its competitiveness. This research was conducted to find out the reviews of the BRImo application on the App markets google playstore, In BRImo mobile banking's efforts to remain competitive with other mobile banking applications, understanding positive and negative reviews from users is very important. The method used in the calculation is TF-IDF and NLP approach and the calculation of SVM algorithm is trained using training data. The calculation results show that the model has an accuracy of 92%. or Precision Score of about 92%, Recall Score has 100% and F1 Score has 0.95 or approximately 95%.
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Sofyan, Mohammad, Alian Natision, Tung Tran Minh, and Teguh Santoso. "Analysis of Customer Satisfaction and Loyalty Using BRImo." Ilomata International Journal of Management 3, no. 1 (2022): 457–65. http://dx.doi.org/10.52728/ijjm.v3i1.425.
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This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.
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Sitohang, Lidia, and Agustiawan. "UPAYA MENINGKATKAN PEMAHAMAN DAN KEAMANAN DALAM PENGGUNAAN APLIKASI BRIMO KEPADA NASABAH DI PT BANK RAKYAT INDONESIA (BRI) DI KANTOR KCP AHMAD YANI." SEMAR : Jurnal Sosial dan Pengabdian Masyarakat 1, no. 01 (2023): 36–44. http://dx.doi.org/10.59966/semar.v1i01.15.
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Bank BRI launched the BRI Mobile Banking (Brimo) application with the aim of improving services to customers and making it easier for customers to make transactions. With the BRImo application, the mindset of customers and bank employees needs to be changed and adapted to using the mobile banking application. This dedication article aims to explain efforts to increase understanding and security in using the BRImo application for BRI Bank customers at the KCP Ahmad Yani Pekanbaru office. The method used is customer service, interviews and problem solving by the service team. By providing direct explanations to customers about the benefits, convenience and security of using the BRImo application, users can increase their trust in using the application.
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Shafira, Aulia Septiana, Aris Sunindyo, and Septian Yudha Kusuma. "PENGARUH KEMUDAHAN, KEAMANAN, MANFAAT, DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH DALAM MENGGUNAKAN BRIMO DI KOTA SEMARANG." JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT 1, no. 2 (2023): 62–74. http://dx.doi.org/10.59024/jis.v1i2.318.
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Penelitian ini memiliki tujuan untuk menganalisis pengaruh kemudahan, keamanan, manfaat, dan kepercayaan terhadap kepuasan nasabah dalam penggunaan BRImo di Kota Semarang. Model analisis data yaitu dengan Model Analisis Linier Berganda, dengan teknik analisis data menggunakan Uji F, Uji Statistik t, dan Uji Koefisien Determinasi (Adjusted R2). Hasil penelitian secara parsial menunjukkan bahwa keamanan, manfaat dan kepercayaan berpengaruh signifikan terhadap kepuasan nasabah dalam penggunaan BRImo, namun kemudahan tidak berpengaruh signifikan terhadap kepuasan nasabah dalam penggunaan BRImo.
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Mohammad, Sofyan, Natision Alian, Tran Minh Tung, and Santoso Teguh. "Analysis of Customer Satisfaction and Loyalty Using BRImo." Ilomata International Journal of Management 3, no. 1 (2022): 457–65. https://doi.org/10.52728/ijjm.v3i1.425.
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This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.
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Sulfaeka, Sulfaeka, Muhammad Sofian Maksar, and Yuan Swastika. "PENGARUH KEGUNAAN YANG DIRASAKAN, PENGARUH SOSIAL DAN KEAMANAN YANG DIRASAKAN TERHADAP NIAT UNTUK MENGADOPSI BRImo." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 9, no. 1 (2025): 394–410. https://doi.org/10.31955/mea.v9i1.4912.
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Perkembangan teknologi dan informasi saat ini mengalami kemajuan yang sangat pesat di berbagai sektor, termasuk sektor keuangan, khususnya perbankan. Salah satu bentuk perkembangan teknologi di sektor keuangan adalah munculnya teknologi finansial (fintech). Penelitian ini bertujuan untuk menganalisis pengaruh kegunaan yang dirasakan, pengaruh sosial dan keamanan yang dirasakan terhadap niat nasabah untuk mengadopsi BRImo dengan menggunakan teori Technology Acceptance Model (TAM). Metode penelitian yang digunakan adalah survei kuantitatif dengan pendekatan Structural Equation Modeling-Partial Least Square (SEM-PLS). Data dikumpulkan melalui penyebaran kuesioner menggunakan Google Form kepada 100 responden yang merupakan pengguna aplikasi BRImo. Hasil penelitian ini menunjukkan bahwa pengaruh sosial dan pengaruh keamanan yang dirasakan memiliki pengaruh yang signifikan terhadap niat untuk mengadopsi BRImo, sedangkan kegunaan yang dirasakan tidak berpengaruh signifikan terhadap niat adopsi BRImo. Dengan mengetahui faktor-faktor yang mempengaruhi adopsi, pihak perbankan dan perusahaan fintech diharapkan dapat terus berinovasi agar mampu menciptakan layanan yang lebih aman, mudah digunakan, dan diterima oleh masyarakat luas, sehingga dapat meningkatkan adopsi BRImo baik bagi pengguna baru maupun pengguna yang sudah ada.
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Christiawan, Jaguar Dwi Pratama, and Rosita Mei Damayanti. "Factors Influencing Customer Loyalty at Bank Rakyat Indonesia Cash Office Panti Waluyo Hospital Surakarta: A Study on the BRImo Application." AKUMULASI: Indonesian Journal of Applied Accounting and Finance 3, no. 2 (2024): 101–14. https://doi.org/10.20961/z0584z42.
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The lack of popularity of the BRImo application at the BRI Cash Office of Panti Waluyo Hospital in Surakarta serves as the background of this research. The aim of this research is to identify the factors that influence customer loyalty among BRImo users. The independent variables investigated in this research are system quality, user interface design, service quality, and security guarantees, while the dependent variable is user-customer loyalty. This research employed a quantitative approach, collecting data through a closed questionnaire utilizing a Likert scale. The sample consisted of 100 customers using the BRImo application at the PT Bank Rakyat Indonesia Cash Office in Pati Waluyo Hospital Surakarta. Data analysis was conducted using the SPSS software version 23.0. The results indicate that, when considered together, system quality, user interface design, service quality, and security guarantees have a significant effect on the customer loyalty of BRImo users. However, when analyzed individually, system quality and service quality do not significantly affect customer loyalty, whereas user interface design and security guarantees do have a significant impact on loyalty among BRImo users.
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Umair, Muhammad, and Erliyan Redy Susanto. "Analisis Sentimen Ulasan Pengguna Pada Aplikasi BRImo BRI Menggunakan Metode Klasifikasi Algoritma Naive Bayes." JURNAL MEDIA INFORMATIKA BUDIDARMA 8, no. 2 (2024): 1149. http://dx.doi.org/10.30865/mib.v8i2.7381.
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Sentiment analysis is the process of collecting, measuring, understanding and interpreting opinions or sentiments expressed in text to understand or evaluate the opinions contained in a topic. BRImo BRI application analysis research aims to analyze the sentiment of user reviews of the BRImo BRI application via the Google Play Store platform using the Naive Bayes Algorithm Classification method. This algorithm is used to identify Positive, Negative and Neutral sentiment patterns contained in user reviews of the BRImo BRI application via the Google Play Store platform. The data used in this research was 199 data. The sentiment results obtained from these data were Positive sentiment as many as 47, Negative as many as 125 and Neutral as many as 27. After analyzing the data using the Naive Bayes algorithm classification, the data results obtained were accuracy results of 65%, precision results of 67%, recall results of 92%. and f1_score results 77%. This research aims to analyze the sentiment of user reviews of the BRImo BRI application regarding payment features via the Google Play Store platform using the Naive Bayes Algorithm Classification method. The Naive Bayes algorithm is used to analyze Positive, Negative and Neutral sentiments that appear in user reviews of the BRImo BRI Application regarding payment features. Analysis of user sentiment towards the application is very important for service providers to understand user perceptions and needs in the BRImo BRI application.
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Alfanur Rosid, Andris, Deden Mulyana, and Ade Komaludin. "Pengaruh Kualitas Layanan BRIMO, Bauran Promosi dan Tingkat Persaingan Terhadap Kepuasan Nasabah." JOURNAL INTELEKTUAL 2, no. 1 (2023): 38–47. http://dx.doi.org/10.61635/jin.v2i1.123.
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Pendahuluan/Tujuan: Mengetahui dan menganalisis: kualitas layanan BRIMO, bauran promosi dan tingkat persaingan terhadap kepuasan nasabah BRI Kantor Cabang Tasikmalaya baik secara parsial maupun bersama-sama. Latar Belakang Masalah: Persaingan perbankan di Indonesia saat ini begitu meningkat, maka dari itu BRI Kanca Tasikmalaya harus dapat meningkatkan kepuasan nasabah dengan memperhatikan segi kualitas layanan BRIMO, bauran promosi dan tingkat persaingan. Kebaruan: Belum adanya penelitian mengenai tingkat persaingan terhadap kepuasan. Metode Penelitian: Penelitian ini menggunakan analisis jalur dengan bantuan program SPSS V.20. Temuan/Hasil: Hasil penelitian menunjukkan bahwa kualitas layanan BRIMO, bauran promosi dan tingkat persaingan berpengaruh positif dan signifikan terhadap kepuasan nasabah baik secara parsial maupun bersama-sama. Kesimpulan: Kualitas layanan BRIMO termasuk kategori sangat baik, bauran promosi termasuk kategori sangat baik, tingkat persaingan termasuk kategori baik dan kepuasan nasabah termasuk kategori sangat baik.
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Rusdiana, Budi, and Rita Kusumadewi. "Pengukuran Persepsi Pengguna Terhadap Persepsi Manfaat, Fitur Layanan Dan Keamanan Mobile Banking (Studi Kasus Pada Nasabah BRI Wilayah Ciayumajakuning)." Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan 5, no. 1 (2024): 158–65. http://dx.doi.org/10.31949/entrepreneur.v5i1.7816.
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This research aims to examine the influence of perceived benefits, service features and security of the BRImo application on PT customers. Bank Rakyat Indonesia (Persero) Tbk. The research was conducted using an online questionnaire to BRImo user customers in the Ciayumajakuning area. This research used quantitative descriptive research with a total of 100 respondents and questionnaires were distributed using the Google Form application. The results of this research show that perceived benefits, service features and security have a positive effect on attitudes towards using the BRImo application.
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Aprilia Luluk Latifah and Tri Wahyuningsih. "Pengaruh E-Service Quality Terhadap E-Customer Satisfaction Dan Dampaknya Terhadap E-Customer Loyalty." EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan 11, no. 1 (2023): 561–74. http://dx.doi.org/10.30640/ekonomika45.v11i1.956.
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This study aims to examine and analyze the effect of the dimensions on e-service quality owned by the BRImo application on e-customer satisfaction and to determine the impact of the influence of e-customer satisfaction on e-customer loyalty of BRImo application users. The population in this study were active students of the BRImo Application Users of the UPN “Veteran” Yogyakarta Undergraduate Management Study Program. The sampling technique used purposive sampling. Data was obtained by distributing questionnaires using Google forms, and the number of respondents obtained was 100 respondents. This study uses descriptive analysis techniques and SEM techniques with the help of SmartPLS. The results of this study indicate that all dimensions of e-service quality which include site organization, reliability, responsiveness, user friendliness, personal need, and efficiency have a positive and significant effect on e-customer satisfaction for users of the BRImo Application Active Student Undergraduate Management Study Program UPN "Veteran" Yogyakarta. Then, e-customer satisfaction has a positive and significant effect on e-customer loyalty of users of the BRImo Application Active Students of UPN "Veteran" Yogyakarta Undergraduate Management Study Program.
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Ishak, Awaluddin, Hadisantoso Erwin, Nurdin Emilia, and Purnama Yeti. "The Effect of Ease of Transaction and Risk Perception on the Decision to Use Brimo." Journal of Economics, Finance And Management Studies 07, no. 08 (2024): 4997–5005. https://doi.org/10.5281/zenodo.13309224.
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The purpose study is to assess the level of convenience in transactions and risk perception related to the choice of using Brimo, with a focus on accounting students of the Faculty of Economics and Business, Halu Oleo University. The sample of this study consisted of 906 students registered in the 2020, 2021, and 2022 batches. The sampling technique used is purposive sampling, which is sample selection based on certain criteria. The research sample amounted to 90 respondents. The data collection methodology used in this study involves the use of questionnaires and documentation. The Likert scale is used as a measurement scale in this investigation. The research data was analyzed using multiple linear regression through the use of SPSS 25 software.The results of the study show that transactions using brimo have a significant and positive effect. Risk perception by using brimo has a significant and positive effect. The ease of transactions and risk perception by using brimo have a significant and positive effect simultaneously (together), so with the increase of both variables simultaneously it will increase the decision to use Brimo in students of the Department of Accounting, Faculty of Economics and Business, Halu Oleo University.
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Adut, Fransiska Armelia, and Viry Puspaning Ramadhan. "Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Pengguna Brimo Menggunakan Model E-Service Quality." J-INTECH 12, no. 02 (2024): 219–27. https://doi.org/10.32664/j-intech.v12i02.1288.
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Tujuan dari penelitian ini adalah untuk mengevaluasi kualitas layanan yang ditawarkan oleh aplikasi BRIMO milik Bank Rakyat Indonesia (BRI), serta bagaimana hal ini berdampak pada kepuasan dan kesetiaan pengguna. Metode Servqual digunakan untuk melakukan survei terhadap 100 mahasiswa Universitas Merdeka Malang (UNMER). Hasil penelitian menunjukkan bahwa lima dimensi kualitas layanan tangibles, responsiveness, reliability, empathy dan assurance secara signifikan memengaruhi kepuasan dan kesetiaan pengguna. Elemen fisik aplikasi BRIMO, khususnya ketersediaan internet dan respons sistem, memiliki pengaruh yang signifikan terhadap kepuasan pengguna dan kesetiaan pengguna. Pengguna lebih puas karena respons tim BRIMO terhadap umpan balik mereka, sementara pengguna merasa lebih nyaman dan puas karena privasi dan keamanan data mereka terjamin. Kemampuan staf BRIMO untuk berkomunikasi dengan baik dan memberikan perhatian penuh meningkatkan kepuasan pengguna dan loyalitas pengguna. Penelitian ini menunjukkan bahwa meningkatkan kualitas layanan aplikasi perbankan digital sangat penting untuk mempertahankan kepuasan, kesetiaan pengguna.
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Sri Dewi Astuti, Efriyani Sumastuti, and Ratih Hesty Utami Puspitasari. "ANALISIS LOYALITAS NASABAH PENGGUNA BRIMO (STUDI KASUS NASABAH BRI DI SEMARANG TIMUR)." Jurnal Kompetitif 12, no. 2 (2023): 165–79. http://dx.doi.org/10.52333/kompetitif.v12i1.152.
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This study departs from the findings which show that the development of customer loyalty of Brimo users can be seen from the number of Brimo users each year. In 2019, BRImo users reached 17%, then in 2020 the number of customers using BRImo increased to 20.5%, but in 2021 it decreased to 17%, so researchers are willing to examine what factors contributed to the decline in BRImo user customers. However, in 2022 and 2023 there will be an increase or stability of customers using BRImo up to 19.8%. The factors that influence customer loyalty are ease of use, customer value, service quality, security and trust departing from these problems, this study used quantitative research analysis, data collection using a questionnaire and taking a sample of 100 respondents using the Non-Probability Sampling technique. Through instrument test, description analysis, multiple linear regression analysis, analysis of the coefficient of determination (R2) classical assumption test and hypothesis test. The test results show that ease of use has no effect on customer loyalty as evidenced by the t count value is smaller than t table (1,228 <1,660), customer value has an effect on customer loyalty as evidenced by the t count value is greater than t table (5,676> 1,660) ), service quality has no effect on customer loyalty as evidenced by the t count value is smaller than t table (0.518 <1.660), security has no effect on customer loyalty as evidenced by the t count value less than t table (-0.653 <1.660), trust has an effect on customer loyalty as evidenced by the t-count value greater than t table (2.162> 1.660) and ease of use, customer value, service quality, security, trust simultaneously affect customer loyalty as evidenced by a significance value of less than 0.05 ( 0.000 < 0.05).
 Abstrak
 Pada studi ini berangkat dari temuan yang menunjukan bahwa perkembangan loyalitas nasabah pengguna Brimo dilihat dari jumlah pengguna Brimo di setiap tahunnya. Pada tahun 2019 pengguna brimo mencapai 17% lalu pada tahun 2020 mengalami kenaikan jumlah nasabah pengguna BRImo sehingga mencapai 20,5% namun pada tahun 2021 mengalami penurunan hingga 17%, sehingga peneliti bersedia untuk meneliti apa yang menjadi faktor turunnya nasabah pengguna BRImo. Namun pada tahun 2022 dan 2023 mengalami kenaikan atau kestabilan nasabah pengguna BRImo hingga 19,8%. Adapun faktor yang mempengaruhi loyalitas nasabah adalah kemudahan penggunaan,nilai pelanggan,kualitas layanan, keamanan dan kepercayaan Berangkat dari permasalahan tersebut, penelitian ini menggunakan analisis penelitian kuantitatif, Pengumpulan data menggunakan kuesioner dan pengambilan sampel sebanyak 100 responden dengan menggunakan teknik Non-Probability Sampling. Melalui uji Intrumen, analisis deskripsi, analisis regresi linier berganda, analisis koefisien determinasi (R2) uji asusmsi klasik dan uji hipotesisis.Hasil pengujian menunjukan bahwa kemudahan penggunaan tidak berpengaruh terhadap loyalitas nasabah yang dibuktikan dengan nilai t hitung lebih kecil dari t tabel (1.228<1.660), nilai pelanggan berpengaruh terhadap loyalitas nasabah yang dibuktikan dengan nilai t hitung lebih besar dari t tabel (5.676>1.660)), kualitas layanan tidak berpengaruh terhadap loyalitas nasabah yang dibuktikan dengan nilai t hitung lebih kecil dari t tabel (0.518<1,660), keamanan tidak berpengaruh terhadap loyalitas nasabah yang dibuktikan dengan nilai t hitung lebih kecil dari t tabel (-0,653 < 1,660), kepercayaan berpengaruh terhadap loyalitas nasabah yang dibuktikan dengan nilai t hitung lebih besar dari t tabel (2.162>1,660) dan kemudahan penggunaan,nilai pelanggan,kualitas layanan, keamanan, kepercayaan secara simultan berpengaruh terhadap loyalitas nasabah yang dibuktikan dengan nilai signifikasi lebih kecil dari 0.05 (0.000 < 0.05).
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Susilowati, Ika, and Siti Solehatun. "PENGARUH E-SERVICE QUALITY, KEPERCAYAAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PENGGUNAAN BRI MOBILE (BRIMO) PADA NASABAH BRI KEBUMEN." Journal of Digital Business and Management 2, no. 1 (2023): 13–19. http://dx.doi.org/10.32639/jdbm.v2i1.268.
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Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh variabel e-service quality, kepercayaan dan kemudahan terhadap keputusan penggunaan. Pengumpulan data menggunakan data primer dan sekunder. Populasinya adalah seluruh nasabah bank BRI di Kabupaten Kebumen yang sudah menggunakan BRI mobile (BRImo). Teknik yang digunakan dalam pengambilan sampel adalah non probality sampling. Metode Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling. Kriteria responden dalam penelitian ini usia responden minimal berusia 17 tahun, nasabah Bank BRI di Kabupaten Kebumen dan yang menggunakan aplikasi BRI mobile (BRImo). Jumlah sampel sebanyak 96 responden Penelitian ini menggunakan pengujian validitas dan realibilitas dengan program SPSS 25 for windows (Statistical Product and Services Solutions). Hasil dari penelitian ini menunjukkan bahwa variable e-service quality dan kemudahan berpengaruh terhadap keputusan penggunaan. Sedangkan kepercayaan tidak berpengaruh terhadap keputusan penggunaan. Hal ini menunjukan bahwa rasa percaya dan keamanan BRI mobile (BRImo) masih menjadi alasan bagi nasabah untuk memutuskan menggunakan BRImo.
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Nango Agolmen, Monique Aurelia. "Analysis Of The Influence Of Student Perceptions On The Use Of Bri Mobile (Brimo) In Registering Tuition Fees." WINTER JOURNAL: IMWI STUDENT RESEARCH JOURNAL 4, no. 2 (2024): 174–86. http://dx.doi.org/10.52851/wt.v4i2.59.
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This research aims to determine the influence of perceptions or views regarding usefulness, ease of use, security, and risk on the decision to use BRI Mobile (BRImo). This type of research is explanatory research which explains the causal relationship between variables through hypothesis testing. This research used a population of 107 and a sample of 85 respondents determined based on the Slovin formula. This population is University of Timor (UNIMOR) students who use BRI Mobile to pay tuition fees. Primary data was obtained by distributing questionnaires to 85 FEB Unimor students using BRImo. The analysis technique used is hypothesis testing using the T-test and F-test and multiple linear regression. Data analysis was assisted using IBM SPSS statistics for Windows version 29 and Microsoft Office Excel 2007. From the results of testing the four hypotheses, it can be concluded that the variables of perceived usefulness and ease of use do not influence the decision to use BRImo, while perceptions of security and risk influence the decision to use BRImo. This means that interest in using BRI Mobile is still not commonly used by UNIMOR students due to a lack of knowledge about the benefits and ease of using BRImo and the increasing number of trust issues regarding misuse of online payment applications.
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Putri, Kiyu, Linda Atika, Evi Yulianingsih, and Muhammad Nasir. "Evaluasi Sistem Pengguna Aplikasi Brimo Menggunakan Metode Mccall." Jurnal Rekayasa Sistem Informasi dan Teknologi 2, no. 2 (2024): 608–18. http://dx.doi.org/10.70248/jrsit.v2i2.1025.
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Bank Rakyat Indonesia (BRI) merupakan salah satu bank milik negara terbesar di Indonesia. BRI menyediakan fasilitas Mobile Banking bernama “BRImo”. Kualitas aplikasi bagi pengguna sangat penting sebagai media untuk bertransaksi secara online. Pengukuran kualitas aplikasi akan diketahui setelah dilakukan pengukuran, apakah kualitas tersebut termasuk kategori baik atau buruk. Metode McCall merupakan metode yang mengukur kualitas aplikasi. Faktor-faktor McCall yang berkaitan dengan (Product Operation) atau sifat-sifat operasional perangkat lunak adalah : correctness, usability, integrity, reliability, dan efficiency. Metode pengumpulan data yang dilakukan dalam penelitian ini adalah: Observasi dan Kuesioner. Setelah melakukan evaluasi terhadap aplikasi BRImo menggunakan metode McCall maka dapat menggambarkan seberapa baik kualitas aplikasi BRImo. Hasil penelitian menunjukan bahwa faktor correctness hasil pengukurannya adalah 55% , usability sebesar 40%, integrity sebesar 89%, reliability sebesar 43%, dan efficiency sebesar 76%. Secara keseluruhan, berdasarkan hasil akhir sesuai dengan skala penilaian kelayakan dan pengukuran kualitas dapat disimpulkan bahwa aplikasi BRImo berada pada level antara 61% - 80% yaitu masuk ke kategori kualitas Baik.
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Alodiya Sifa Meiyantika and Yuniardi Rusdianto. "The Influence of Service Quality, Security, and Product Features on User Customer Satisfaction BRImo Application (Study of BRImo Application Users in Madiun Regency)." Formosa Journal of Multidisciplinary Research 3, no. 3 (2024): 225–36. http://dx.doi.org/10.55927/fjmr.v3i3.8582.
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This study aims to explore the relationship between product features, security, and service quality and customer satisfaction among BRImo application users in Madiun Regency. This study used quantitative research methodology along with techniques from descriptive analysis. Researchers employed a purposive sampling method in conjunction with a sample technique in this study. The group under research is made up of Madiun residents who have used the BRImo application to perform online transactions. Based on the study done, it was found that, partially and concurrently, product features, security, and service quality all had a significant positive impact on customer satisfaction among BRImo application users in Madiun Regency.
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Saputra, Moh Sahdan, and Muhammad Nurjihadi. "Sikap Mahasiswa dalam Adopsi Aplikasi Keuangan BRIMO dengan Pendekatan Technology Acceptance Model (TAM)." BIOS : Jurnal Teknologi Informasi dan Rekayasa Komputer 4, no. 1 (2023): 18–24. http://dx.doi.org/10.37148/bios.v4i1.59.
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This study aims to investigate the attitudes of university students towards the adoption of the BRIMO financial application using the Technology Acceptance Model (TAM) approach. The research employed a quantitative survey-based methodology, with the target population consisting of students who are users of the BRIMO application. The research sample comprised more than 100 respondents selected through convenience sampling. The questionnaire was developed based on relevant previous research, and data were collected using a Likert scale with 4 categories. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The findings of the study revealed that the perceived ease of use has a significant positive impact on the usage attitude towards the BRIMO application among students. However, the perceived usefulness was not found to have a significant influence on the usage attitude. Additionally, the perceived ease of use was also found to have a significant positive effect on the perceived usefulness, with the perceived usefulness acting as a mediating variable between the perceived ease of use and the usage attitude towards the BRIMO application among students.
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Khoirul Insan, Moh Khoirul, Umi Hayati, and Odi Nurdiawan. "ANALISIS SENTIMEN APLIKASI BRIMO PADA ULASAN PENGGUNA DI GOOGLE PLAY MENGGUNAKAN ALGORITMA NAIVE BAYES." JATI (Jurnal Mahasiswa Teknik Informatika) 7, no. 1 (2023): 478–83. http://dx.doi.org/10.36040/jati.v7i1.6373.
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Perkembangan tekonologi saat ini semakin cepat berkembang termasuk aplikasi dalam bidang perbankan yang saat ini banyak digunakan untuk bertrasnsaksi secara mobile tanpa perlu ke bank. Tentunya sangat mudah bagi pegguna nasabah dalam bertransaksi menggunakan aplikasi mobile bangking.Ulasan menjadi sumber informasi penting bagi pengembang untuk mengetahui keluhan dari para pengguna atau nasabah. ulasan pengguna yang berisikan komentar atau ulasan dan rating pengguna sangat dibutuhkan guna meningkatkan pengembangan terhadap kinerja aplikasi. Namun tidak semua ulasan pengguna itu mewakili pendapat pada apliksi tesebut Penelitian ini bertujuan untuk menganalisis sentimen terhadap pengguna yang menggunakan aplikasi brimo di google play dengan pengambilan data melalui teknik web scraping. Analisis sentimen merupakan proses mengevaluasi apakah suatu teks memiliki sentimen positif atau negatif. Pengguna aplikasi brimo di google play merupakan salah satu platform yang banyak digunakan nasabah BRI untuk transaksi perbankan. Metode yang digunakan dalam analisis sentimen menggunakan algoritma Naive Bayes. dari hasil penelitian terhadap analisis sentimen pengguna aplikasi brimo ke dalam kategori positif dan negatif yang mana data diambil melalui hasil scraping dari bulan Agustus 2022 hingga Januari 2023 sebanyak 1550 data teks didapatkan hasil bahwa pengguna aplikasi memberikan ulasan positif dimana dari jumlah prediksi hasil klasifikasi sentimen positif sebanyak 1012 dan sentimen negatif sebanyak 894 data teks artinya pengguna banyak memberikan komentar positif terhadap aplikasi brimo, namun tidak sedikit juga pengguna memberikan komentar negatif terhadap aplikasi brimo. Dan hasil klasifikasi menggunakan metode naive bayes didapatkan hasil acuracy sebesar 84,52% precision 82,51% dan recall 87,62%.
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Saputra, Agus Riyan, Zakaria Wahab, Muchsin Saggaf Shihab, and Marlina Widiyanti. "influence of service quality and customer satisfaction of the BRImo application on customer loyalty." International journal of business, economics & management 5, no. 1 (2022): 1–5. http://dx.doi.org/10.21744/ijbem.v5n1.1817.
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This study was conducted to determine service quality and customer satisfaction on the BRImo application on customer loyalty at PT Bank Rakyat Indonesia (Persero), Tbk Sekayu branch office. The population in this study were all customers at PT. Bank Rakyat Indonesia (Persero), Tbk Sekayu Branch Office, as many as 850 customers in the K1 customer category, which focuses on BRImo users in 2020-2021. The sample used in this study was 123 respondents with purposive sampling techniques. The multiple linear regression analysis results show that service quality has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. The results of this study are expected. PT Bank Rakyat Indonesia (Persero), Tbk can improve the application network regularly and provide additional employees in the IT department so that customers can always use the BRImo application at any time. In addition, the increase in the appearance and needs of customers in the BRImo application service can be further improved so that customers can be more efficient in conducting transactions using only smartphones without the need to come directly to the BRI bank.
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Muis, Indra, and Wiwit Septi Ratika Putri. "Implementasi Digital Marketing Untuk Produk BRI Mobile Banking (Brimo) Pada Bank BRI KCP Kemang Pratama." JURNAL ADMINISTRASI KANTOR 13, no. 1 (2025): 16. https://doi.org/10.51211/jak.v13i1.3387.
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The use of mobile banking applications such as BRIMO by individuals aged 55 and above is often confronted with several challenges. Limitations in technology use are one of the main hurdles, where understanding application navigation, utilizing online transaction features, and digital security measures can be complex. This research aims to implement digital marketing through digital technology such as websites, social media platforms like Instagram, Twitter, YouTube, SEO, email marketing, etc., to facilitate customers in becoming familiar with, using, and understanding BRIMO features. Using a qualitative approach, through interviews and direct observation, as well as segmenting customers based on generations: generation millennials (18-34 years old), generation X (35-54 years old), Babyboomers (55 years old and above), generation Z (below 18 years old). Marketing mix analysis of the 7P by determining product, price, promotion, place, people, physical evidence, process. Findings indicate that customers aged 55 and above, who are less familiar with technology, face difficulties in using BRIMO. Therefore, a proposal is made to create video tutorials on how to use the application and its features on BRIMO, promoted through social media channels such as YouTube. Keywords: Customer, Digital Marketing, Marketing Mix, Mobile Banking
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Siagian, Martin, Endang Sulistya Rini, and Syafrizal Helmi Situmorang. "The Effect of Digital Service Quality (BRIMO) on Customer Loyalty through Customer Trust and Satisfaction on COVID-19 Situation (Pt Bank Rakyat Indonesia Medan Regional Office)." International Journal of Research and Review 8, no. 8 (2021): 263–71. http://dx.doi.org/10.52403/ijrr.20210836.
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Advances in information technology and the widespread use of the internet have changed the method of service delivery. Banks now provide their services through electronic banking (e-banking) channels. Personal computers and cell phones are media where customers can use e-banking services, with the terms “online banking”, “internet banking” and “electronic banking” being used interchangeably. BRImo is the latest application from BRI Mobile that combines the functions of mobile banking, internet banking, and electronic money or Tbank into one application with a more complete and attractive transaction menu, only by using a cellphone they can make transactions without having to go to the BRI office to reduce mobility and the spread of the Covid-19 virus in a pandemic situation. In the period from 2018 to 2020, there was an increase in BRImo application users from 384,412 people to 827,759. but not comparable to the large number of deposit customers of Bank BRI Medan Region, in 2020 only 14.43% of the 5,735,381 customers of Bank BRI Medan Region who use BRImo with an average transaction of 122 times per customer per year. Phenomenon which often happens to BRI Bank customers to the BRImo application, either directly or indirectly, such as the quality of digital services provided to customers who have not been satisfied by customers so that it has an impact on customers' decisions not to return to transactions using BRImo and the impact of these problems will decrease the number of transactions and a decrease in fee-based income in the online banking digital service application sector. The purpose of this study was to analyze the effect of BRImo's digital service quality on customer loyalty through customer trust and satisfaction in the Covid-19 situation at PT. Bank Rakyat Indonesia (Persero) Tbk Medan Branch Office. The population of this study is customer savings deposits, not corporate customers (group accounts), with the criteria of a sample of customers who use the BRImo application more than once with a total sample of 400 respondents. The sampling method used is purposive sampling; data analysis is carried out through PLS-SEM using the SmartPLS 3.0 program. The results of the study indicate that the quality of BRImo's digital services directly has a positive and significant effect on customer loyalty through customer trust and satisfaction. Keywords: BRImo Digital Service Quality, Customer Loyalty, Customer Trust, Customer Satisfaction.
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Fibriyanti Arminda, Nanda, Nina Sulistiyowati, and Tesa Nur Padilah. "IMPLEMENTASI ALGORITMA MULTINOMIAL NAIVE BAYES PADA ANALISIS SENTIMEN TERHADAP ULASAN PENGGUNA APLIKASI BRIMO." JATI (Jurnal Mahasiswa Teknik Informatika) 7, no. 3 (2023): 1817–22. http://dx.doi.org/10.36040/jati.v7i3.7012.
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Mobile banking merupakan salah satu produk perbankan yang dapat memberikan kemudahan bagi nasabah. Salah satu mobile banking populer adalah BRImo. Ulasan pengguna menjadi sumber informasi penting bagi developer untuk memahami keluhan pengguna serta meningkatkan pengembangan aplikasi. Namun tidak semua ulasan mewakili pendapat tentang aplikasi tersebut. Penelitian ini bertujuan untuk melakukan analisis sentimen guna mengekstrak informasi dan mengklasifikasikan data ulasan ke dalam sentimen positif dan negatif dengan mengimplementasikan algoritma Naïve Bayes dalam proses klasifikasi dan menggunakan K-Fold Cross Validation sebagai metode pembagian data dan metode validasi hasil evaluasi, serta digunakan teknik TF-IDF untuk melakukan transformasi data dan pembobotan kata. Metode penelitian dilakukan dengan menerapkan tahapan metode KDD (Knowledge Discovery in Database) dengan tahapan data cleaning, data selection, data transformation, data mining, pattern evaluation, dan knowledge presentation. Hasil analisis sentimen ulasan pengguna BRImo dari total dataset yang berjumlah 1011 data terdapat 670 data yang diklasifikasikan sebagai sentimen negatif dan 341 data yang diklasifikasikan sebagai sentimen positif, sehingga dapat disimpulkan bahwa hasil sentimen dari ulasan pengguna terhadap aplikasi BRImo didominasi oleh sentimen negatif, dengan hasil evaluasi dari algoritma Naïve bayes dalam mengklasifikasikan sentimen ulasan pengguna BRImo mendapatkan hasil terbaik pada fold-2 dengan nilai akurasi 98,02%, presisi 97,06%, recall 97,06%, dan f1-score 97,06%.
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Solehatun, Siti, and Ika Susilowati. "Pengaruh E-Service Quality, Kepercayaan dan Kemudahan Terhadap Keputusan Penggunaan BRI Mobile (Studi pada Nasabah BRI di Kabupaten Kebumen)." Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 6, no. 4 (2024): 686–701. https://doi.org/10.32639/8m3n7239.
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Penelitian ini bertujuan untuk menganalisis pengaruh e-service quality, kepercayaan, dan kemudahan terhadap keputusan penggunaan BRI Mobile (BRImo) pada nasabah Bank BRI di Kabupaten Kebumen. Data dikumpulkan melalui kuesioner dengan jumlah sampel sebanyak 100 responden yang menggunakan aplikasi BRImo. Penelitian ini menggunakan metode analisis kuantitatif dengan teknik analisis deskriptif dan statistik, meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, serta analisis regresi linear berganda dengan bantuan program SPSS 25 for Windows. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling. Hasil penelitian menunjukkan bahwa secara parsial, variabel e-service quality dan kemudahan berpengaruh signifikan terhadap keputusan penggunaan, sedangkan kepercayaan tidak berpengaruh signifikan. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap keputusan penggunaan BRImo. Nilai adjusted R² sebesar 0,472 menunjukkan bahwa 47,2% keputusan penggunaan dijelaskan oleh variabel dalam penelitian ini, sementara sisanya 52,8% dipengaruhi oleh faktor lain.
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Mitana, Mitana Nur Pitriani, and Kartika Yuliantari. "Analisis Pengaruh Kualitas Layanan dan Kemudahan Dalam Penggunaan Aplikasi Terhadap Kepuasan Pengguna BRImo KCP Cibubur." Jurnal Administrasi Bisnis 4, no. 2 (2024): 74–81. https://doi.org/10.31294/jab.v4i2.6377.
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This study aims to determine the influence of service quality and ease of use on BRImo user satisfaction. The method used in this research is quantitative statistics with data collection through the distribution of questionnaires to 100 respondents. Based on the analysis of data through SPSS 26 through the t( persial) test where the t value is calculated > t table, this indicates that the service quality variable (X1) does not have a significant influence on user satisfaction (Y) and the ease of use variable (X2) does not have a significant influence on user satisfaction (Y) of the BRImo application. Based on the results of the f test (simultaneous), the two variables, namely service quality (X1) and ease of use (X2), simultaneously affect the satisfaction of BRImo application users. Keyword: Service Quality, Ease of Use, and User Satisfaction
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Fantika Sari, Poppy, Prita Dellia, Ahmad Fauzan Azizi, Puspita Ayu Mashitoh, Marsenda Dwi Putra Iriansyah, and Lumatus Sa’adah. "ANALISIS TINGKAT KEPUASAN PENGGUNA APLIKASI M-BANKING BRIMO PADA MAHASISWA UNIVERSITAS TRUNOJOYO MADURA MENGGUNAKAN END USER COMPUTING SATISFACTION (EUCS)." JATI (Jurnal Mahasiswa Teknik Informatika) 8, no. 4 (2024): 7608–14. http://dx.doi.org/10.36040/jati.v8i4.10309.
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Mobile banking sangat diminati oleh nasabah karena memudahkan transaksi perbankan dan akses informasi rekening via telepon genggam. Bank BRI menyediakan layanan ini melalui aplikasi BRImo. Penelitian ini mengukur kepuasan pengguna mahasiswa terhadap BRImo menggunakan metode End User Computing Satisfaction (EUCS) dengan pendekatan kuantitatif dan data dari kuesioner. Sampel penelitian terdiri dari 92 mahasiswa. Hasil penelitian menunjukkan kepuasan tinggi dalam kemudahan penggunaan (mean = 4.34), transaksi (mean = 4.40), dan efisiensi waktu (mean = 4.33). Pengguna juga puas dengan kecepatan akses (mean = 3.99) dan ketersediaan layanan (mean = 4.28). Namun, keamanan layanan (mean = 3.93) dan perlindungan data pribadi (mean = 3.71) perlu ditingkatkan. Pengguna merasa kurang puas dengan penanganan gangguan teknis (mean = 2.12). Secara keseluruhan, pengguna sangat puas dengan pemenuhan harapan (mean = 4.25), layanan 24 jam (mean = 4.30), dan kecepatan transaksi (mean = 4.30). Mereka juga berniat terus menggunakan layanan BRImo (mean = 4.17). Temuan ini menunjukkan bahwa meskipun kepuasan tinggi, aspek keamanan dan penanganan gangguan perlu ditingkatkan.
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Dewi, Dyah Handayani, and Nova Riandi. "Analysis of BRI UNAS Unit Customer Satisfaction in Using Brimo to Improve Service Quality (National University Student Study)." International Journal of Advanced Technology and Social Sciences 2, no. 3 (2024): 357–64. http://dx.doi.org/10.59890/ijatss.v2i3.1551.
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This research adopts a qualitative approach to analyze the satisfaction of Bank Rakyat Indonesia (BRI) National University Unit (UNAS) customers in using BRImo digital banking services, with a focus on National University students. The research method involves observing students as the main data collection instrument. This research aims to gain in-depth insight into customer perceptions and experiences regarding the use of BRImo and to identify the factors that influence their satisfaction. The qualitative data collected was then analyzed using a descriptive approach, paying attention to general patterns and interesting findings that emerged from student responses. The research results show that factors such as ease of use, transaction speed, security, and availability of additional features have a significant impact on customer satisfaction. Apart from that, qualitative aspects such as interaction experiences with the application and perceptions of service quality also shape positive or negative views of BRImo
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Maharani, Salsabila Aprilia, and Eva Sundari. "Pengaruh Perceived Usefulness, Perceived Ease of Use, Trust dan Security terhadap Behavioral Intention to Use BRI Mobile (Studi Kasus: pada Pengguna BRImo di Kota Pekanbaru)." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 18, no. 1 (2024): 161. http://dx.doi.org/10.35931/aq.v18i1.2975.
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<p>Perkembangan teknologi semakin hari semakin pesat yang merubah kebiasaan masyarakat dengan melibatkan teknologi dan internet, hal ini ditandai dengan munculnya berbagai macam aktivitas manusia yang menggunakan layanan <em>Mobile Banking </em>melalui BRImo. Penelitian ini bertujuan untuk menguji pengaruh <em>Perceived Usefulness, Perceived Ease Of Use, Trust </em>dan <em>Security </em>terhadap <em>Behavioral Intention To Use </em>BRI Mobile (BRImo) di Kota Pekanbaru. Hasil dari penelitian ini membuktikan bahwa terdapat pengaruh antara <em>Perceived Usefulness, Perceived Ease Of Use, Trust </em>dan <em>Security </em>terhadap <em>Behavioral Intention To Use </em>BRI Mobile (BRImo) di Kota Pekanbaru secara simultan dengan tingkat pengaruh yang kuat untuk menggunakan teknologi tersebut.</p>
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Priyadi, Ludi, Arnold Ropen Sinaga, and Titan Parama Yoga. "Analisis Faktor-Faktor yang Mempengaruhi Behavioral Intention dan Use Behavior Pada Pengguna Aplikasi Mobile Banking BRImo Menggunakan Model UTAUT 2 (Unified Theory of Acceptance an Use of Technology 2)." SisInfo 7, no. 1 (2025): 107–23. https://doi.org/10.37278/sisinfo.v7i1.1110.
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Penelitian ini didasari permasalahan pengguna yang mengeluh atau kurang nyaman dalam menggunakan layanan pada Mobile Banking BRImo. Meskipun Mobile Banking BRImo diakui memiliki kemampuan yang baik dalam memberikan informasi, namun adanya ketidaknyamanan dari sisi pengguna hal tersebut dapat mengurangi kepercayaan pengguna terhadap layanan tersebut. Penelitian ini bertujuan untuk mengetahui niat dan penggunaan layanan digital aplikasi Mobile Banking BRImo di kota Bandung dengan menggunakan behavioral intention dan use behavior sebagai faktor-faktor yang mempengaruhi model penerimaan teknologi (UTAUT2). Metode penelitian bersifat kuantitatif, dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan jumlah responden penelitian sebanyak 249. Hasil penelitian menunjukkan bahwa variabel performance expectancy terhadap behavioral intention berpengaruh positif tidak signifikan. Variabel lainnya seperti effort expectancy, social influence, facilitating conditions dan habit terhadap behavioral intention, berpengaruh positif dan signifikan. Terdapat juga variabel facilitating conditions, habit dan behavior intention terhadap use behavior, berpengaruh positif dan signifikan.
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Nurhanifa, Adisa, Aida Sari, and Dwi Asri Siti Ambarwati. "The effect of usability on satisfaction and its impact on loyalty of BRI mobile users in Bandar Lampung." Asian Journal of Economics and Business Management 1, no. 3 (2022): 147–54. http://dx.doi.org/10.53402/ajebm.v1i3.227.
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Internet-based business applications are a manifestation of the path of information technology development that is utilized by financial institutions, especially banking institutions through mobile banking applications. One of the banks that utilize internet technology in serving its customers is PT Bank Rakyat Indonesia (Persero) Tbk. With BRImo is a mobile application that is used by customers and is quite well known by the people of Indonesia, especially in the city of Bandar Lampung, Indonesia. It is necessary to create usability in the BRImo application so that users can feel satisfied with using the BRImo application and continue to be loyal to making BRImo a mobile banking application that is used daily. This study examines the effect of usability to satisfaction and loyalty. Collecting data using a questionnaire and taking a sample of 100 respondents using a purposive sampling technique. Through descriptive statistical analysis tests, outer models, inner models, and hypothesis testing, the data were examined regressively using SmartPLS. The results show that usability has a positive impact on satisfaction and loyalty respectively and there is an indirect effect between usability and loyalty which is mediated by satisfaction. The limitations of this study are the lack of independent variables and the area which only includes the city of Bandar Lampung so further research is expected to be able to add independent variables that allow and conduct research in other areas.
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Muhamad Akbar Ginanjar and Lamhot Henry Pasaribu. "Analisis Pengaruh Fasilitas E-Banking, Kualitas Layanan dan Media Sosial Pada Kepuasan Nasabah Serta Loyalitas Nasabah: Studi Kasus Pembukaan Rekening Britama Secara Online di Jabodetabek." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 6, no. 1 (2025): 1018–37. https://doi.org/10.47467/elmal.v6i1.6242.
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The development of digital technology has impacted the banking sector, particularly in providing services that increasingly facilitate customers. One example is the BRImo mobile banking app developed by BRI, which integrates mobile banking, internet banking, and electronic money services. This app offers various features, including online account opening, making it easier for customers to conduct banking transactions anytime and anywhere. BRImo has recorded the highest number of users in Indonesia, surpassing other banking apps like BCA and Mandiri. Online account opening through BRImo has proven successful, especially during the COVID-19 pandemic, with the addition of 1.1 million new accounts. This research also discusses a comparison of the online account opening features between BRImo and other banking apps, as well as the role of social media in enhancing customer loyalty. Social media serves as an effective promotional tool and is an important factor in building a positive image and influencing customer satisfaction. Based on previous studies, the quality of e-banking services and social media promotion has been shown to affect customer loyalty. The aim of this study is to analyze the impact of e-banking services, service quality, and social media on customer satisfaction and loyalty at BRI. The findings of this study are expected to provide insights for the development of digital services and marketing strategies for BRI.
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Roreng, Petrus Peleng, and Geraldo Tandi Gala. "Analysis of User Satisfaction Level of BRI Mobile Application Using Mobile Service Quality with Customer Satisfaction Index (CSI) Method (Case study on Gen Z 1997-2012 in Makassar City)." Journal of Marketing Management and Innovative Business Review 3, no. 1 (2025): 14–21. https://doi.org/10.63416/mrb.v3i1.298.
Full textAbstract:
BRImo currently presents a variety of services that will facilitate its users in conducting banking transactions. The problem in this study is that the system often experiences errors and based on reviews on Google Playstore there are many responses from users to the application. Because there are still some complaints and unsatisfactory assessments, it is necessary to conduct research on user satisfaction to find out how high user satisfaction with the BRImo application is. The method used in this study uses the Customer Satisfaction Index (CSI) method to measure the percentage of satisfaction of BRImo application users. This study will use the dimensions contained in the quality of cellular services that have been modified to suit the object under study in this study. The data used to be processed in this study were obtained from the results of a questionnaire totaling 15 questions. The number of respondents in this study were 96 respondents. After the data is collected from the respondents, the data will be tested for validity and reliability to find out how valid and reliable the data will be processed by the CSI method. The results of this study can be seen in the calculation of the CSI method obtained a percentage of user satisfaction of 83.59% and it can be stated that customers feel “Very Satisfied” with the quality of service of the BRImo application.