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Relevant bibliographies by topics / BSBA Marketing Management

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Journal articles

Academic literature on the topic 'BSBA Marketing Management'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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Journal articles on the topic "BSBA Marketing Management"

1

Jeffrey, T. De Vera. "Beyond the Degree: Gendered Outcomes for BSBA Marketing Management Graduates." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 03 (2024): 1401–13. https://doi.org/10.5281/zenodo.10889257.

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This study describes the profile, educational experiences, number of employed, career preparation, and employment data of the BSBA Marketing Management graduates from the College of Business, Economics, and Accountancy at Mariano Marcos State University City of Batac, Ilocos Norte, from 2013-2014 to 2017-2018, using gender-based analysis. Through descriptive research methods and adapting the CHED-Graduate Tracer Study survey questionnaire, data was collected from a random sample of 209 graduates, representing 37.59% of the total BSBA Marketing Management graduates. The findings reveal a higher

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2

Natividad, Nestor C., Gerald A. Quijano, and Isagani F. Pascua. "Tracer Study of BSBA-Marketing Management & BS Entrep Graduates Batch 2023 of Nueva Ecija University of Science and Technology –Atate Campus, Palayan City." International Journal of Advanced Engineering, Management and Science 10, no. 7 (2024): 61–70. https://doi.org/10.22161/ijaems.107.10.

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This tracer study assessed the employability of BSBA-Marketing Management and BS Entrepreneurship graduates from NEUST-Atate Campus. A descriptive research design with total enumeration was employed to survey all 87 graduates of 2023. Key findings include high employment rates for both programs, with 64.29% of BSBA-MM and 76.47% of BS Entrepreneurship graduates employed. Most graduates secured jobs through personal connections and direct applications, primarily in marketing, sales, and logistics roles. While BS Entrepreneurship graduates are more likely to hold managerial positions, both group

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3

Arjhel Valenton Domingo, Mercy Verdillo Torres, Rhea Malaca Villacorte, et al. "Employment status and attainment of program educational objectives among bachelor of science in business administration major marketing management graduates of Nueva Ecija University of Science and Technology from 2018-2023." World Journal of Advanced Research and Reviews 23, no. 2 (2024): 1729–38. http://dx.doi.org/10.30574/wjarr.2024.23.2.2548.

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This study investigated the employment status and attainment of program educational objectives among BSBA Marketing Management graduates from the Nueva Ecija University of Science and Technology (NEUST) for 2018 to 2023. Using a descriptive quantitative research design, the study included all 898 graduates from the specified period. Data collection was conducted through a Google Form survey. The study employed a four-point Likert scale to assess the graduates' perceived attainment of educational objectives, allowing for a detailed analysis of their alignment with career outcomes. Findings indi

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Arjhel, Valenton Domingo, Verdillo Torres Mercy, Malaca Villacorte Rhea, et al. "Employment status and attainment of program educational objectives among bachelor of science in business administration major marketing management graduates of Nueva Ecija University of Science and Technology from 2018-2023." World Journal of Advanced Research and Reviews 23, no. 2 (2024): 1729–38. https://doi.org/10.5281/zenodo.14865218.

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This study investigated the employment status and attainment of program educational objectives among BSBA Marketing Management graduates from the Nueva Ecija University of Science and Technology (NEUST) for 2018 to 2023. Using a descriptive quantitative research design, the study included all 898 graduates from the specified period. Data collection was conducted through a Google Form survey. The study employed a four-point Likert scale to assess the graduates' perceived attainment of educational objectives, allowing for a detailed analysis of their alignment with career outcomes. Findings indi

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5

De Vera, Jeffrey T. "Sex Disaggregated Data (SDD) Analysis: Unveiling Educational Journeys of BSBA Marketing Management Graduates." International Journal of Research and Innovation in Social Science VIII, IIIS (2024): 3149–59. http://dx.doi.org/10.47772/ijriss.2024.803224s.

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This study determines the differences in profile and academic experiences of BSBA Marketing Management from Mariano Marcos State University (MMSU) from SY 2013-2014 to SY 2017-2018 using Sex Disaggregated Data (SDD) analysis and a descriptive research design. The data for 208 graduates was collected through an online survey. The study shows gender differences in various aspects, including civil status, region of origin, residence, honors, scholarships, and motivations for pursuing the degree. Male graduates were mainly single and residing in the city, while female graduates demonstrated greate

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6

B. Labitad, Jessa. "Academic Preparedness and Work Readiness: Linking Academic and OJT Performance of BSBA Students." Journal of Tertiary Education and Learning 3, no. 2 (2025): 46–53. https://doi.org/10.54536/jtel.v3i2.4656.

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This study examines the academic preparedness and work readiness of business students by analyzing the relationship between their academic performance and outcomes of On-the-Job Training (OJT). It examines grade distribution across specializations, assesses academic performance in general education, business, and professional courses, and investigates correlations between practicum performance and other academic components. Utilizing a quantitative, descriptive-correlational research design, data were gathered from 98 BSBA graduates of a private higher education institution (HEI) through secon

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7

Hallsago, Aurence Nichole, and Evan Taja-on. "Exploring the Professional Trajectories of Bachelor of Science in Business Administration Graduates of San Isidro College: An In-Depth Tracer Study." School of Education Research Journal 4, no. 1 (2023): 152–66. https://doi.org/10.5281/zenodo.10442365.

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The tracer study for the Bachelor of Science in Business Administration (BSBA) degree with Business Economics (BE), Financial Management (FM), Human Resource Management (HRM), and Marketing Management (MM) of the School of Business Administration (SBA) tracks and gathers information about the career outcomes and experiences of graduates of the degree program. This study focuses on determining the employment opportunities pursued by the graduates of 2018–2022, as well as exploring the influence their education from the SBA of San Isidro College (SIC) has had on their careers. Through this

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8

Lapuz, Rochelle Balincongan. "Employability Status of Bachelor of Science in Business Administration Major in Marketing Management A.Y. 2022 Graduates – NEUST-MGT Talavera Off-Campus." International Journal of Advanced Engineering, Management and Science 10, no. 5 (2024): 201–6. http://dx.doi.org/10.22161/ijaems.105.15.

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The Nueva Ecija University of Science and Technology (NEUST) has evolved through various names and forms throughout different campuses, consistently producing competent professionals. This study assesses the employability status of Bachelor of Science in Business Administration (BSBA) Major in Marketing Management graduates from the Talavera Off-Campus for the academic year 2022. The university aims to be a locally responsive and internationally relevant institution of science and technology, transforming human resources into productive citizens. A comprehensive Employability Tracer Study was

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9

Mediah, Perle F. Layaoen. "Employers' Feedback on the Expectations and Performance of BSBA Marketing Management Graduates of Mariano Marcos State University: A Gap Analysis." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 03 (2024): 1056–63. https://doi.org/10.5281/zenodo.10799952.

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Getting the employers’ feedback is very crucial in evaluating the quality of graduates Higher Education Institutions (HEIs) produce and the graduates’ employability. This study determines the expectations and graduates’ performance in terms of business/management competencies, marketing skills and personal qualities/attitudes as perceived by employers. The gap analysis between the expectations and performance of graduates will help the HEIs align their academic programs with the need of the industry. Through a descriptive research design and survey questionnaires administered

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10

David, Joseph Emil A., Bevelyn A. Puerto, and Dr Donald M. Patimo. "BSBA-MM graduate employment outcomes: A tracer study at Northwest Samar State University." HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES 14, no. 4 (2024): 95–107. https://doi.org/10.46223/hcmcoujs.soci.en.14.4.3089.2024.

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Higher education institutions produce graduates who are competitive in the dynamic labor market. This study aimed to determine the employability of the Bachelor of Science in Business Administration major in Marketing Management of the College of Management of Northwest Samar State University in batches 2022 and 2023. Specifically, this study sought to determine the employability of graduates in terms of sex, frequency of employment, percentage of employment, location of employment of the graduates, and whether they are employed or not. A descriptive research design was employed in the conduct

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