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Journal articles on the topic 'BSBA Marketing Management'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Jeffrey, T. De Vera. "Beyond the Degree: Gendered Outcomes for BSBA Marketing Management Graduates." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 03 (2024): 1401–13. https://doi.org/10.5281/zenodo.10889257.

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This study describes the profile, educational experiences, number of employed, career preparation, and employment data of the BSBA Marketing Management graduates from the College of Business, Economics, and Accountancy at Mariano Marcos State University City of Batac, Ilocos Norte, from 2013-2014 to 2017-2018, using gender-based analysis. Through descriptive research methods and adapting the CHED-Graduate Tracer Study survey questionnaire, data was collected from a random sample of 209 graduates, representing 37.59% of the total BSBA Marketing Management graduates. The findings reveal a higher

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2

Natividad, Nestor C., Gerald A. Quijano, and Isagani F. Pascua. "Tracer Study of BSBA-Marketing Management & BS Entrep Graduates Batch 2023 of Nueva Ecija University of Science and Technology –Atate Campus, Palayan City." International Journal of Advanced Engineering, Management and Science 10, no. 7 (2024): 61–70. https://doi.org/10.22161/ijaems.107.10.

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This tracer study assessed the employability of BSBA-Marketing Management and BS Entrepreneurship graduates from NEUST-Atate Campus. A descriptive research design with total enumeration was employed to survey all 87 graduates of 2023. Key findings include high employment rates for both programs, with 64.29% of BSBA-MM and 76.47% of BS Entrepreneurship graduates employed. Most graduates secured jobs through personal connections and direct applications, primarily in marketing, sales, and logistics roles. While BS Entrepreneurship graduates are more likely to hold managerial positions, both group

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3

Arjhel Valenton Domingo, Mercy Verdillo Torres, Rhea Malaca Villacorte, et al. "Employment status and attainment of program educational objectives among bachelor of science in business administration major marketing management graduates of Nueva Ecija University of Science and Technology from 2018-2023." World Journal of Advanced Research and Reviews 23, no. 2 (2024): 1729–38. http://dx.doi.org/10.30574/wjarr.2024.23.2.2548.

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This study investigated the employment status and attainment of program educational objectives among BSBA Marketing Management graduates from the Nueva Ecija University of Science and Technology (NEUST) for 2018 to 2023. Using a descriptive quantitative research design, the study included all 898 graduates from the specified period. Data collection was conducted through a Google Form survey. The study employed a four-point Likert scale to assess the graduates' perceived attainment of educational objectives, allowing for a detailed analysis of their alignment with career outcomes. Findings indi

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4

Arjhel, Valenton Domingo, Verdillo Torres Mercy, Malaca Villacorte Rhea, et al. "Employment status and attainment of program educational objectives among bachelor of science in business administration major marketing management graduates of Nueva Ecija University of Science and Technology from 2018-2023." World Journal of Advanced Research and Reviews 23, no. 2 (2024): 1729–38. https://doi.org/10.5281/zenodo.14865218.

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This study investigated the employment status and attainment of program educational objectives among BSBA Marketing Management graduates from the Nueva Ecija University of Science and Technology (NEUST) for 2018 to 2023. Using a descriptive quantitative research design, the study included all 898 graduates from the specified period. Data collection was conducted through a Google Form survey. The study employed a four-point Likert scale to assess the graduates' perceived attainment of educational objectives, allowing for a detailed analysis of their alignment with career outcomes. Findings indi

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5

De Vera, Jeffrey T. "Sex Disaggregated Data (SDD) Analysis: Unveiling Educational Journeys of BSBA Marketing Management Graduates." International Journal of Research and Innovation in Social Science VIII, IIIS (2024): 3149–59. http://dx.doi.org/10.47772/ijriss.2024.803224s.

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This study determines the differences in profile and academic experiences of BSBA Marketing Management from Mariano Marcos State University (MMSU) from SY 2013-2014 to SY 2017-2018 using Sex Disaggregated Data (SDD) analysis and a descriptive research design. The data for 208 graduates was collected through an online survey. The study shows gender differences in various aspects, including civil status, region of origin, residence, honors, scholarships, and motivations for pursuing the degree. Male graduates were mainly single and residing in the city, while female graduates demonstrated greate

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6

B. Labitad, Jessa. "Academic Preparedness and Work Readiness: Linking Academic and OJT Performance of BSBA Students." Journal of Tertiary Education and Learning 3, no. 2 (2025): 46–53. https://doi.org/10.54536/jtel.v3i2.4656.

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This study examines the academic preparedness and work readiness of business students by analyzing the relationship between their academic performance and outcomes of On-the-Job Training (OJT). It examines grade distribution across specializations, assesses academic performance in general education, business, and professional courses, and investigates correlations between practicum performance and other academic components. Utilizing a quantitative, descriptive-correlational research design, data were gathered from 98 BSBA graduates of a private higher education institution (HEI) through secon

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Hallsago, Aurence Nichole, and Evan Taja-on. "Exploring the Professional Trajectories of Bachelor of Science in Business Administration Graduates of San Isidro College: An In-Depth Tracer Study." School of Education Research Journal 4, no. 1 (2023): 152–66. https://doi.org/10.5281/zenodo.10442365.

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The tracer study for the Bachelor of Science in Business Administration (BSBA) degree with Business Economics (BE), Financial Management (FM), Human Resource Management (HRM), and Marketing Management (MM) of the School of Business Administration (SBA) tracks and gathers information about the career outcomes and experiences of graduates of the degree program. This study focuses on determining the employment opportunities pursued by the graduates of 2018–2022, as well as exploring the influence their education from the SBA of San Isidro College (SIC) has had on their careers. Through this

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8

Lapuz, Rochelle Balincongan. "Employability Status of Bachelor of Science in Business Administration Major in Marketing Management A.Y. 2022 Graduates – NEUST-MGT Talavera Off-Campus." International Journal of Advanced Engineering, Management and Science 10, no. 5 (2024): 201–6. http://dx.doi.org/10.22161/ijaems.105.15.

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The Nueva Ecija University of Science and Technology (NEUST) has evolved through various names and forms throughout different campuses, consistently producing competent professionals. This study assesses the employability status of Bachelor of Science in Business Administration (BSBA) Major in Marketing Management graduates from the Talavera Off-Campus for the academic year 2022. The university aims to be a locally responsive and internationally relevant institution of science and technology, transforming human resources into productive citizens. A comprehensive Employability Tracer Study was

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9

Mediah, Perle F. Layaoen. "Employers' Feedback on the Expectations and Performance of BSBA Marketing Management Graduates of Mariano Marcos State University: A Gap Analysis." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 03 (2024): 1056–63. https://doi.org/10.5281/zenodo.10799952.

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Getting the employers’ feedback is very crucial in evaluating the quality of graduates Higher Education Institutions (HEIs) produce and the graduates’ employability. This study determines the expectations and graduates’ performance in terms of business/management competencies, marketing skills and personal qualities/attitudes as perceived by employers. The gap analysis between the expectations and performance of graduates will help the HEIs align their academic programs with the need of the industry. Through a descriptive research design and survey questionnaires administered

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10

David, Joseph Emil A., Bevelyn A. Puerto, and Dr Donald M. Patimo. "BSBA-MM graduate employment outcomes: A tracer study at Northwest Samar State University." HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES 14, no. 4 (2024): 95–107. https://doi.org/10.46223/hcmcoujs.soci.en.14.4.3089.2024.

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Higher education institutions produce graduates who are competitive in the dynamic labor market. This study aimed to determine the employability of the Bachelor of Science in Business Administration major in Marketing Management of the College of Management of Northwest Samar State University in batches 2022 and 2023. Specifically, this study sought to determine the employability of graduates in terms of sex, frequency of employment, percentage of employment, location of employment of the graduates, and whether they are employed or not. A descriptive research design was employed in the conduct

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11

Rowena, B. Abat. "Tracer Study on the Employment Status of Nueva ECIJA University of Science and Technology - Bachelor of Science in Business Administration Graduate from School Year 2017-2018." International Journal of Innovative Science and Research Technology 8, no. 1 (2023): 2432–34. https://doi.org/10.5281/zenodo.7654076.

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This study aimed to determine if the field of specialization of the BSBA student of NEUST graduates and their academic-acquired skills and competencies are related to their present occupations. A modified Graduate Tracer Study (GTS) instrument was utilized to gather the quantitative data. Out of 584 total graduates only 38.18% respondent were administered, majority of the respondent are marketing graduates answered questionnaires representing College of Management and Business Technology. To locate the respondents, weused the probability of sampling. It is a method of sampling that utilizes so

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12

Arjhel V Domingo, Mercy V Torres, Rhea M Villacorte, et al. "Employers’ feedback on the competency and performance of Bachelor of Science in Business Administration major in Marketing Management graduates: A case study of Nueva Ecija University of Science and Technology." World Journal of Advanced Research and Reviews 23, no. 3 (2024): 530–39. http://dx.doi.org/10.30574/wjarr.2024.23.3.2693.

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This study evaluated the competencies and performance of Bachelor of Science in Business Administration (BSBA) graduates major in Marketing Management from Nueva Ecija University of Science and Technology (NEUST), as perceived by their employers. The research aimed to assess how well these graduates met industry expectations and identify areas for improvement. Utilizing a descriptive quantitative research design, data were collected from 96 employers through a Google Form questionnaire employing a 4-point Likert scale. The analysis focused on key aspects: communication skills, problem-solving

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13

Arjhel, V. Domingo, V. Torres Mercy, M. Villacorte Rhea, et al. "Employers' feedback on the competency and performance of Bachelor of Science in Business Administration major in Marketing Management graduates: A case study of Nueva Ecija University of Science and Technology." World Journal of Advanced Research and Reviews 23, no. 3 (2024): 530–39. https://doi.org/10.5281/zenodo.14928778.

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This study evaluated the competencies and performance of Bachelor of Science in Business Administration (BSBA) graduates major in Marketing Management from Nueva Ecija University of Science and Technology (NEUST), as perceived by their employers. The research aimed to assess how well these graduates met industry expectations and identify areas for improvement. Utilizing a descriptive quantitative research design, data were collected from 96 employers through a Google Form questionnaire employing a 4-point Likert scale. The analysis focused on key aspects: communication skills, problem-solving

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14

Emraida, C. Ali Noraida C. Ali. "A Tracer Study of 2012-2019 Graduates from Bachelor of Science in Business Administration at Cotabato City State Polytechnic College, Philippines." International Journal of Business Management and Technology 4, no. 5 (2023): 165–74. https://doi.org/10.5281/zenodo.7668808.

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This study was conducted to trace the Cotabato City State Polytechnic College (CCSPC)-College of Business and Public Administration (CBPA) graduates in terms of their educational background, employment opportunity, and contribution of curricular program to their communication, human relations, leadership and problem solving skills. Moreover, this study was conducted in CCSPC, Sinsuat Avenue, Cotabato City. The respondents were the graduates of the Bachelor of Science in Business Administration from year 2012 to 2019 and they were selected using purposive and convenience sampling. It employed q

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15

Caramonte, Juliet Acorda. "Marketability of the College of Business Management and Accountancy (CBMA) Students in LSPU Siniloan Campus." International Journal of Multidisciplinary: Applied Business and Education Research 6, no. 5 (2025): 2176–86. https://doi.org/10.11594/ijmaber.06.05.04.

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This study presents the marketability of the CBMA students at the LSPU Siniloan campus as they navigate workplace challenges to assess their skills and competencies before graduation and employment by the company or institutions, which is crucial for employment. A research study involved a total of 137 respondents who participated in a survey across three academic programs: BS Accountancy with 48 respondents, BSBA in Financial Management/Marketing Management with 50 respondents, and BS Office Administration with 39 respondents. This study shows that students' interpersonal and personal traits

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16

Tolentino, Marilou Q. "On-the-Job Training (Practicum) and Academic Performance of the BSBA Students of the College of Business, Systems Plus College Foundation." Journal of Advances in Education and Philosophy 7, no. 03 (2023): 94–99. http://dx.doi.org/10.36348/jaep.2023.v07i03.006.

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On-the-job training (OJT) program is one of the most crucial programs in higher education and is an integral part of the educational system in the Philippines, specifically in tertiary. The study determined the relationship between the academic performance and practicum performance of 59 BSBA Marketing Management students at the College of Business, Systems Plus College Foundation, who had taken their practicum in 23 organizations. The research method used in this study was the descriptive-correlation method. Data was based on the Practicum Evaluation Report where student trainees were evaluat

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17

Estrada, Daisy H. "ONLINE SHOPPING PLATFORMS' INFLUENCE IN CONSUMER BEHAVIOR." Ignatian International Journal for Multidisciplinary Research 2, no. 6 (2024): 947–67. https://doi.org/10.5281/zenodo.11628951.

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Online shopping has grown in importance as a means of conducting business and marketing. Indeed, many consumers are ditching conventional methods of exchanging things in favor of the online shopping trend. The Philippines is the third most populous country in the Asia Pacific that has been spotted using the internet shopping platforms. The convenience of online shopping has made it a popular trend among customers, particularly among Millennials and Gen Z. Online shopping is getting more popular among busy individuals, especially among the young and those who know how to browse and buy online.

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18

Caliat, Calvin J., Lorie Mae A. Aborque Castro, and Rosalio G. Artes Jr. "A Feasibility Study on Offering the Bachelor of Science in Business Administration Major in Marketing Management at Mindanao State University – Tawi-Tawi College of Technology and Oceanography." International Journal of Research and Innovation in Social Science VII, no. X (2023): 516–31. http://dx.doi.org/10.47772/ijriss.2023.701043.

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This study aims to gather and analyze data to prepare the viability of the Bachelor of Science of Business Administration (BSBA) major in Marketing Management and determine the Strengths, Weaknesses, Opportunities, and Threats (SWOT) to ensure the feasibility of the proposed program. This survey uses a descriptive method with a random sampling of 217 graduating students from seven senior high schools, one two-year course of MSU-Tawi-Tawi in Bongao, and 51 respondents from public offices and private establishments. It is carried out through a survey questionnaire and an informal interview using

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19

Wittmer, Dennis Paul, Simon George, and McGowan Robert. "Bahia Aventuras: ecotourism in Central America." Emerald Emerging Markets Case Studies 5, no. 8 (2015): 1–9. http://dx.doi.org/10.1108/eemcs-06-2015-0126.

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Subject area The case includes issues in sustainable enterprises, marketing management, organizational development, organizational behavior, entrepreneurship, organizational leadership and small business management. Study level/applicability The Bahia Aventuras case may be used at both the undergraduate and graduate levels of study within most business school curricula (BSBA, MBA and MS). Potential courses may include building sustainable enterprises, marketing management, organizational development, organizational behavior, entrepreneurship, organizational leadership and small business manage

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20

De Vera, Jeffrey T. "Beyond the Degree: Gendered Outcomes for BSBA Marketing Management Graduates." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 03 (2024). http://dx.doi.org/10.47191/ijmra/v7-i03-66.

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This study describes the profile, educational experiences, number of employed, career preparation, and employment data of the BSBA Marketing Management graduates from the College of Business, Economics, and Accountancy at Mariano Marcos State University City of Batac, Ilocos Norte, from 2013-2014 to 2017-2018, using gender-based analysis. Through descriptive research methods and adapting the CHED-Graduate Tracer Study survey questionnaire, data was collected from a random sample of 209 graduates, representing 37.59% of the total BSBA Marketing Management graduates. The findings reveal a higher

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21

Cuenca, Menchie M., Maricar Y. Azucena, and Zoey Katrin M. Cuenca. "Evaluating the Internship Performance of Bachelor of Science in Business Administration major in Marketing Management Graduates: An Indicator of Employment Readiness." GEO Academic Journal 5, no. 1 (2024). https://doi.org/10.56738/issn29603986.geo2024.5.92.

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This study assessed the internship performance of 70 Bachelor of Science in Business Administration major in Marketing Management (BSBA Marketing Management) students from a local college. The primary objectives were to evaluate the students’ competence in job knowledge, practical skills, work attitude, and self-esteem as indicators of employment readiness. Data were collected through surveys administered to the interns’ immediate supervisors. Findings revealed that students exhibited high competency, with weighted means of 4.5 for job knowledge, 4.9 for practical skills, 4.6 for work attitude

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22

Brian Lee A. Alpus, Guilly B. Irene Bacaling, Lovelyn Y. Cantero, Ramer R. Diaz, and Jonelson C. Escandallo PhD. "ASSESSING THE ENGLISH MACROSKILLS PROFICIENCY OF BSBA MARKETING MANAGEMENT STUDENTS: A NEEDS ANALYSIS." EPRA International Journal of Multidisciplinary Research (IJMR), June 20, 2025, 1147–59. https://doi.org/10.36713/epra22564.

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This study investigates the English language proficiency of BSBA Marketing Management students at Kapalong College of Agriculture, Sciences, and Technology (KCAST), focusing on the four macro skills: listening, speaking, reading, and writing. The aim is to identify gaps in students’ language abilities and propose a syllabus to address their needs. Using a mixed-methods approach, the researchers collected quantitative data through a survey answered by 100 students from 1st to 3rd year and qualitative data from interviews with 10 randomly selected students. The findings reveal that while student

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23

Sabio, Ralph A. "Studying Management Science: Difficulties and Ease of Students in the Philippines (The Case of St. Scholastica’s College Manila)." IAMURE International Journal of Business and Management 3, no. 1 (2012). http://dx.doi.org/10.7718/iamure.ijbm.v3i1.275.

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Abstract - Management Science is concerned with developing and applying mathematical models and concepts that help to illuminate management issues and solve managerial problems. In most cases, it involves quantitative business analysis that is normally applied in operations management. Management Science or Quantitative Techniques in Business is one of the general education subjects under the Bachelor of Science in Business Administration (BSBA) course in the Philippine BSBA curriculum as prescribed by the Commission on Higher Education (CHED) under CHED Memorandum Order (CMO) 39 series of 200

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24

Karl Patrick Babatuan, Dariela Ancajas, Rasselle Mae Dela Gente, and Jonelson C. Escandallo. "ASSESSING THE ENGLISH LANGUAGE NEEDS OF BSBA MAJOR IN HUMAN RESOURCE MANAGEMENT: FOUNDATION FOR A TAILORED SYLLABUS DESIGN." EPRA International Journal of Multidisciplinary Research (IJMR), June 20, 2025, 1332–41. https://doi.org/10.36713/epra22600.

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This research examined the English language proficiency of BSBA Human Resource Management students at Kapalong College of Agriculture, Sciences, and Technology (KCAST), concentrating on the four macro skills: listening, speaking, reading, and writing. The objective was to discover deficiencies in students' language skills and provide a curriculum to meet their requirements. The researchers used a mixed-methods approach, gathering quantitative data via a survey completed by 100 students in their first and second years, and qualitative data via interviews with 10 randomly chosen students. The re

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25

Estrellado, John Eric, Corazon Austria, and Jammie Lee Gregorio. "A Tracer Study on the Employability of the Graduates of BSBA Marketing Management: Basis for Curriculum Enhancement." Diversitas Journal 10, special_1 (2025). https://doi.org/10.48017/dj.v10ispecial_1.3178.

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This study examines the career trajectories and employment patterns of graduates from Rizal Technological University (RTU) who obtained a bachelor's degree in business administration with a specialization in marketing management. Data was collected through a survey questionnaire administered to 527 identified graduates of Marketing Management from RTU's Mandaluyong and Pasig campuses, employing a quantitative descriptive study methodology. The questionnaire addressed graduate profiles, program selection rationales, employability data, college competencies, and the relevance of current roles to

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26

F. Layaoen, Mediah Perle. "Employers’ Feedback on the Expectations and Performance of BSBA Marketing Management Graduates of Mariano Marcos State University: A Gap Analysis." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 03 (2024). http://dx.doi.org/10.47191/ijmra/v7-i03-25.

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Abstract:

Getting the employers’ feedback is very crucial in evaluating the quality of graduates Higher Education Institutions (HEIs) produce and the graduates’ employability. This study determines the expectations and graduates’ performance in terms of business/management competencies, marketing skills and personal qualities/attitudes as perceived by employers. The gap analysis between the expectations and performance of graduates will help the HEIs align their academic programs with the need of the industry. Through a descriptive research design and survey questionnaires administered to ninety-five (9

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27

Jonelson C. Escandallo, Frankreed Sime Baquino, Dave Canete, Eunice Tahil, and Mary Grace Pantojan. "DELVING IN THE WORLD OF MARKETING: A NEEDS ANALYSIS ON THE LANGUAGE SKILLS OF MARKETING MANAGEMENT STUDENTS." EPRA International Journal of Multidisciplinary Research (IJMR), June 20, 2025, 1381–90. https://doi.org/10.36713/epra22575.

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This mixed-methods design aimed to investigate the level of language proficiency and the insights of the first to third year BSBA major in Marketing Management students in KCAST. It measured the four macro-skills: Speaking, Reading, Writing, and Listening. The study was done through both quantitative and qualitative methods. The first step includes answering the survey questionnaires and the second step includes interviews of the students’ insights. In the quantitative phase, it was revealed that among the students’ four macro-skills, reading is the skill that they are not proficient garnering

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