Relevant bibliographies by topics / BTL communication

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'BTL communication'

Author: Grafiati
Published: 4 June 2021
Last updated: 17 February 2022

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Journal articles on the topic "BTL communication"

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Pandey, Neeraj, and Gaganpreet Singh. "Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282”." Emerald Emerging Markets Case Studies 3, no. 3 (2013): 1–9. http://dx.doi.org/10.1108/eemcs-04-2013-0025.

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Subject area Pricing, digital marketing, marketing management and strategic marketing. Study level/applicability The case can be used for pricing or digital marketing courses as well as marketing management courses to MBA students and/or for management development programmes. Case overview Goldfinch Mobile Solutions, a Hong-Kong based value added services (VAS) and gaming platform provider, had an exclusive tie up with Bharti Airtel in India for providing value added voice applications on an interactive voice response system (IVRS) platform. The Goldfinch flagship service is “Guru Ki Bani” which may be subscribed to by dialing the short code 58282. This “58282” service has a repository of all Sikh religion daily prayers, religious songs, teachings, stories from Guru's life and similar information that is derived from the Sikh Holy book Guru Granth Sahib Ji. As per mutual agreement between Goldfinch Mobile Solutions and Bharti Airtel, the telecom operator had the responsibility to promote Goldfinch's Guru Ki Bani service amongst its subscriber base through its below the line (BTL) promotional channels such as short messaging service (SMS), outbound calls, cell information, notification SMS after call and above the line (ATL) activities such as posters, leaflets, print, promoters, regional TV, outdoors, etc. The revenue sharing arrangement between Airtel and Golfinch was in the ratio of 75 percent and 25 percent. However, with recent changes in the policies of Telephone Regulatory Authority of India (TRAI), promotional marketing used by telecom operators has been constrained. Declining customer share, decreasing profits (after Bharti Airtel halted promotions) and increasing organization cost per customer have made MD and CEO Mr Newton Bubber think of various options including low-cost marketing initiatives besides digital marketing to promote Guru Ki Bani services. Value communication to its huge potential customer base, i.e. 184.19 million Bharti Airtel subscribers was another challenge facing Mr Newton and his marketing team at Goldfinch. Expected learning outcomes The case enables students to learn the concepts and application of value creation, effective value communication, price waterfall analysis, importance of costing parameters in pricing decisions, low-cost marketing strategies and digital marketing. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Dolgalova, O., M. Karasova, and A. Konyevа. "Foreign experience of service sales promotion and its application in the Ukrainian market." Galic'kij ekonomičnij visnik 70, no. 3 (2021): 133–39. http://dx.doi.org/10.33108/galicianvisnyk_tntu2021.03.133.

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At present, in order to organize the company effective operation and achieve high performance indices, at the enterprise as a whole, great attention should be paid to the process of sales activity organization. With increasing competition in the markets, increasing consumer demand for quality of goods and services, reducing solvency and consumer demand, it becomes clear that it is necessary to implement an effective system of sales activity organization, as nowadays almost every company is relevant to today's issues and sets itself the task of optimizing and improving sales sactivities and reducing costs. In general, this paper is devoted to the identification of the features of foreign experience in service sales promotion and the possibility of its application in the Ukrainian market. For deeper investigation, we turned to the historical origin of “incentive” concept considered the interpretation by domestic scientists of the essence of service sales promotion and noted the main difference from any other means of communication. However, speaking about communication, we identified the relationship between sales and advertising and considered the historical origin of the concept of “ATL” - above the line and “BTL” - below the line, which are often found in modern marketing literature. Having determined the nature and direction from which the service sales promotion acquires its purpose, we formulated the main reasons why interest in this issue remains relevant today and its main advantages and disadvantages. The essence of the American and Japanese models of service sales promotion are investigated and trends in this phenomenon in foreign business entities are summarized. According to the results of the investigation, we indicated which model is more reasonable to use in the Ukrainian business market and how it will benefit for further growth of sales volume. We proposed to combine incentive methods into several large groups and described their main differences. For effective use of the acquired knowledge, we formed the measures due to which it is possible to improve the sales system in different directions of influence.
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Simakina, Marina. "THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA." VESTNIK UNIVERSITETA, no. 6 (2018): 110–16. http://dx.doi.org/10.26425/1816-4277-2018-6-110-116.

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Siano, Alfonso, Agostino Vollero, Maddalena Della Volpe, Maria Giovanna Confetto, Pantea Foroudi, and Maria Palazzo. "The role of physical metaphors for decision-making in integrated corporate communication." Bottom Line 31, no. 1 (2018): 42–55. http://dx.doi.org/10.1108/bl-09-2017-0030.

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Purpose The role of metaphors in information management has generally been acknowledged owing to their ability to convey immediately huge amounts of information and richness. Their role is more and more important in the current digital context of communication and marketing activities, as the decision speed and accuracy are crucial. The purpose of this study is, thus, to analyze physical metaphors as tools for making sequential decisions to achieve effective integrated corporate communication (ICC). Design/methodology/approach The paper draws on the critical analysis of literature on corporate communication and stakeholder management as building blocks for implementing an integrated approach to corporate communications. Findings A revision of two well-known physical metaphors in the communication literature (the “wheel” and “umbrella”) has been proposed. It is argued that integrated communication within corporate communications is more complex than in marketing communications, as it involves a greater variety of elements to coordinate and harmonize. The proposed physical metaphors suggest an effective sequential decision-making as they allow a clear distinction between different decision levels. Research limitations/implications The paper adds to the debate on the link between theory and practice of ICC. From a practical standpoint, the proposed metaphors as simple and concrete tools for handling complex information and ICC problems could aid novice practitioners and students of corporate communications courses. Originality/value The paper shows that while scholars have concurred that ICC is crucial for different type of organizations, the use of physical metaphors can be beneficial for the reality-based challenge of ICC.
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Hill, Sophie. "Directions in health communication." Bulletin of the World Health Organization 87, no. 9 (2009): 648. http://dx.doi.org/10.2471/blt.09.070680.

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Browner, Bruce D. "New Expanded Communication Initiative." Techniques in Orthopaedics 31, no. 4 (2016): 213. http://dx.doi.org/10.1097/bto.0000000000000196.

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Wallace, Jane. "Health communication: a call for papers." Bulletin of the World Health Organization 86, no. 7 (2008): 500. http://dx.doi.org/10.2471/blt.08.055566.

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Thacker, Alice J. "Formal Communication Disorder." British Journal of Psychiatry 165, no. 6 (1994): 818–23. http://dx.doi.org/10.1192/bjp.165.6.818.

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BackgroundThis study investigates whether anomalies in the sign language of prelingually deaf schizophrenics can be elicited and described systematically.MethodThirty schizophrenic and seven manic adults were recruited on the basis of a British Sign Language (BSL) version of the Present State Examination. Thirty-seven controls were matched for sex, age and ethnicity. Each participant became deaf before the age of two, and uses BSL as the primary means of communication.ResultsAnalysis reveals: (a) anomalies which are similar to those occurring in the spoken language of hearing schizophrenics; and (b) another series which is closely related to the life experience of deaf subjects and to the visuo-spatial medium itself.ConclusionsThere is evidence that formal communication disorder does occur in sign language. This has implications for more efficient diagnosis and management of deaf persons presenting to psychiatric services, as well as for the mechanisms of schizophrenic symptomatology itself.
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Hagel, Anna. "Strange sounds, familiar words." Belgian Journal of Linguistics, Volume 34 (2020) 34 (December 31, 2020): 122–34. http://dx.doi.org/10.1075/bjl.00040.hag.

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Abstract When communicating across closely related languages or varieties (e.g. in interdialectal communication or in regions such as Mainland Scandinavia), speakers have to learn how to decode words that show partial phonological differences from the equivalents in their L1. Although contact situations like these are rather common, interlingual decoding has scarcely been addressed in the CxG literature. As a contribution to this field of research, the paper discusses how (a particular stage in) emerging receptive multilingualism can be modelled from a CxG perspective. Specifically, it deals with the idea that repeated interlingual decoding generates partially schematic cross-linguistic constructions mirroring the speaker’s knowledge about sound correspondences, as suggested by Diasystematic Construction Grammar (Höder 2019).
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Diekmann, Martin. "Plant species loss and communication." IAVS Bulletin 2016, no. 4 (2016): 3–4. http://dx.doi.org/10.21570/bul-201612-1.

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Dissertations / Theses on the topic "BTL communication"

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Hrázká, Simona. "BTL podpora značky Hellmann´s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18288.

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This dissertation refers to BTL communication of Hellmann's brand from Unilever ČR, which is the leader on the mayonnaise and tatar sauce market for several years. The objective of this dissertation is to analyse questions about below the line communication with the focus on Sales promotion, outline trends in this matter and show application on concrete brand with the highlight of most used parts of BTL communication during execution of chosen activation, evaluation of this activation and proposition of feasible improvements.
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Schovánková, Jana. "Public Relations v praxi malé a střední firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17073.

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Diploma thesis on a topic Public Relations in Practice of Small and Medium Enterprises is analyzing the PR activities in a small consulting company, which is operating in Prague. The first chapter is focused on the theoretical background of public relations activities. In the chapter there are also discussed various forms of PR and their usage in the present. The comparision of public relations with common elements ATL communication is there also mentioned. The second half of the thesis is devoted to the consulting company. In the thesis there are cited the specific tools of public relations within the company and proposals for their adjustement. The last chapters deal with the cost benefit analysis of public relations, even in comparison with the outsourcing of PR agencies.
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Kristlová, Markéta. "BTL marketingové komunikace a jejich význam pro budování značky." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10319.

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This thesis consists of two main parts - theoretical part and practical part. Marketing mix, development of marketing communications, communication campaign and individual tools of communication mix with focus on BTL marketing communications (Sales Promotion, Direct Marketing and New Media) and their importance for brand building are described within the theoretical part. The practical part includes the analysis of BTL online communication campaign for New Fiesta made by Ford Motor Company. The objective of this thesis is to demonstrate the increasing significance of BTL communications for effective targeting and brand building.
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Bindzarová, Lucie. "BTL marketingová komunikace a její význam pro budování značky." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264240.

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The topic of the thesis deals with BTL marketing communication and its importance for brand building. The aim is to analyze tools of BTL marketing communication on the Czech market and identify the most effective tools that can be used to build brand in the FMCG environment. The thesis should provide more details about below the line communication and its increase use market positioning. Also identify appropriate tool for building brand image, quality and raising customer awareness. Research, expert interviews and case studies were used to prove the objective of this thesis.
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Hlaváč, Ján. "Instore komunikace v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77872.

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This thesis deals with communication at the point of sale and instore advertising in particular. The aim is to analyze instore communication as such, with focus on selected POS materials and instore media, to assess the effectiveness of different formats and introduce trends in the area and demonstrate the use on a specific brand, emphasizing the most used tools.
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Wenig, Julius. "Vliv BTL komunikace značky Staropramen Cool na spotřebitele." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150057.

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This Master's thesis puts focus on BTL communication of the brands Staropramen Cool Lemon and Staropramen Cool Grep and the intensity of the communication perception by the consumer. The aim of the thesis is to examine the touch points of the BTL communication and to identify key attributes of the brand and also to confirm or to defy defined hypothesis about communication's impact on consumption and television campaign influence. The thesis is divided into several chapters that logically links to each other and thus create one complex whole. The theoretical part concerns the methodological approach of marketing research and consumer models and introduces the readers to marketing integrated communication. The main chapter describes the market and competition, includes the questionnaire part and the analyses themselves. The thesis concludes with key findings and recommendations to improve the marketing communication of Staropramen Cool in future.
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Mahdalová, Renata. "BTL marketingové komunikační aktivity jako stimul k nákupu, aplikace na značku Coca Cola." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76280.

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The thesis consists of theoretical and practical part. In the theoretical part important terms like marketing mix, marketing communications, target group and marketing goals are explained. There are also described the individual marketing tools of the marketing mix, which are divided into ATL and BTL marketing tools. The whole thesis is focused on BTL marketing activities like sales promotion, direct marketing and new media. The practical part includes the case study about BTL activities of the company Coca-Cola HBC Česká republika. There is a detailed description of the currently released communication campaign of the new flawoured water Bonaqua. The objektive of the thesis is to point out that BTL activities are more effective when trying to influence the customer and to demonstrate the increasing significance of BTL marketing activities.
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Walzelová, Kristýna. "Analýza komunikační strategie vybrané kosmetické značky." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206425.

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The diploma thesis looks into luxury beauty industry. The aim is to define problem areas in the communication strategy of luxury cosmetics brand of specific company with a focus on sales promotion in a specific distribution channel and propose possible solutions for improvement based on the analysis. Verification of the problem and the recommendations for its improvement will take place on the basis of in-depth interview techniques, observation of merchandising in specific distribution chanel and focus group with consumers of the beauty brand.
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Pirunčíková, Jana. "Event marketing v komunikační strategii firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-81326.

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This thesis deals with event marketing into integrated marketing communications. The main objective is to assess the effectiveness and appropriateness of selected methods in the selected company. The work is divided into theoretical and practical part. The first chapter describes the theoretical and the elements of marketing communication and clarifies the issue of event marketing. The theoretical knowledge applied in the Energy Media Publishing Ltd. and specifically its product - the magazine Do kabelky, his performance is part of the second chapter in the situational analysis. The third chapter is devoted to marketing research, which is processed in the form of primary research interviews with the event experts and target group publishing - magazine reader. Finally, in the fourth chapter, I propose that event marketing strategy, which will draft a specific event.
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Novotná, Šárka. "CRM a jeho uplatnění ve společnosti Znovín Znojmo." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206971.

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The subject of my diploma thesis CRM and its application in the company Znovín Znojmo Inc. is analysis of the temporary usage of CRM in the company among other things based on the survey, which results will be used to draft potential improvements. Thesis is divided into six chapter divided into practical and theoretical parts. The theoretical part of thesis describes the marketing and commercial communications, defined CRM as customer relationship management and analyze the economic environment focusing on the Czech wine market. In the practical part is introduced company Znovín Znojmo Inc., is applied SWOT analysis and described marketing communication of company. At the core is the introduction of CRM in the company Znovín Znojmo, survey through customers and then are designed recommendations for improvements.
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Books on the topic "BTL communication"

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Poyatos, Fernando, ed. Nonverbal Communication and Translation. John Benjamins Publishing Company, 1997. http://dx.doi.org/10.1075/btl.17.

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Snell-Hornby, Mary, Zuzana Jettmarová, and Klaus Kaindl, eds. Translation as Intercultural Communication. John Benjamins Publishing Company, 1997. http://dx.doi.org/10.1075/btl.20.

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Smith, Cath. Let's sign: For work : BSL guide for service providers. Co-Sign Communications, 2003.

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Council for the Advancement of Communication with Deaf People. Advancing communication between deaf and hearing people: Stage 2 BSL examination material pack. CACDP (Pelaw House, School of Education, University of Durham, Durham DH1 1TA, 1997.

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Commission, United States Federal Communications. FCC auction: C, D, E, & F broadband PCS auction, BTA--Basic Trading Area : bidder information package. Federal Communications Commission, 1999.

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United States. Federal Communications Commission. FCC auction: C, D, E, & F broadband PCS auction, BTA--Basic Trading Area : bidder information package. Federal Communications Commission, 1999.

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United States. Federal Communications Commission. FCC auction: C, D, E, & F broadband PCS auction, BTA--Basic Trading Area : bidder information package. Federal Communications Commission, 1999.

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FCC auction: C, D, E, & F broadband PCS auction, BTA--Basic Trading Area : bidder information package. Federal Communications Commission, 1999.

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United States. Federal Communications Commission. FCC auction: C, D, E, & F broadband PCS auction, BTA--Basic Trading Area : bidder information package. Federal Communications Commission, 1999.

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United States. Federal Communications Commission. FCC auction: C, D, E, & F broadband PCS auction, BTA--Basic Trading Area : bidder information package. Federal Communications Commission, 1999.

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Book chapters on the topic "BTL communication"

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Linell, Per. "Interpreting as communication." In Conference Interpreting. John Benjamins Publishing Company, 1997. http://dx.doi.org/10.1075/btl.23.04lin.

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Loenhoff, Jens. "Chapter 6.3. Communication Studies." In A History of Modern Translation Knowledge. John Benjamins Publishing Company, 2018. http://dx.doi.org/10.1075/btl.142.52loe.

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Valero-Garcés, Carmen. "Responding to Communication Needs." In The Critical Link 3. John Benjamins Publishing Company, 2003. http://dx.doi.org/10.1075/btl.46.19val.

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House, Juliane, and Jens Loenhoff. "Communication studies and translation studies." In Benjamins Translation Library. John Benjamins Publishing Company, 2016. http://dx.doi.org/10.1075/btl.126.05hou.

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Kondo, Masaomi, and Helen Tebble. "Intercultural communication, negotiation and interpreting." In Conference Interpreting. John Benjamins Publishing Company, 1997. http://dx.doi.org/10.1075/btl.23.10kon.

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Hatim, Basil. "Discourse features in non-verbal communication." In Benjamins Translation Library. John Benjamins Publishing Company, 1997. http://dx.doi.org/10.1075/btl.17.06hat.

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Gagnon, Daniel. "Bilingual translation/writing as intercultural communication." In Sociocultural Aspects of Translating and Interpreting. John Benjamins Publishing Company, 2006. http://dx.doi.org/10.1075/btl.67.15gag.

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Penn, Claire, and Jennifer Watermeyer. "11. Cultural brokerage and overcoming communication barriers." In Coordinating Participation in Dialogue Interpreting. John Benjamins Publishing Company, 2012. http://dx.doi.org/10.1075/btl.102.12pen.

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Zabalbeascoa, Patrick. "Translating non-segmental features of textual communication." In Claims, Changes and Challenges in Translation Studies. John Benjamins Publishing Company, 2004. http://dx.doi.org/10.1075/btl.50.09zab.

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Schäffner, Christina, and Beverly Adab. "Translation as intercultural communication — contact as conflict." In Benjamins Translation Library. John Benjamins Publishing Company, 1997. http://dx.doi.org/10.1075/btl.20.33sch.

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Conference papers on the topic "BTL communication"

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"B3L-B Wired/Wireless Communications I." In 2008 15th IEEE International Conference on Electronics, Circuits and Systems. IEEE, 2008. http://dx.doi.org/10.1109/icecs.2008.4675166.

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Solaz, Marta, Javier Simon, Alberto Sendin, Lars Andersson, and Mikko Maurer. "High Availability solution for medium voltage BPL communication networks." In 2014 International Symposium on Power Line Communications and its Applications (ISPLC). IEEE, 2014. http://dx.doi.org/10.1109/isplc.2014.6812375.

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Zhang, Hongke, Rui Xiang, Jianglong Wang, and Yiwei Zhang. "A Field Testing Case of LV- BPL Communication Technology." In 2018 China International Conference on Electricity Distribution (CICED). IEEE, 2018. http://dx.doi.org/10.1109/ciced.2018.8592427.

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Wang, Kai, Rhys Weaver, and David Johnson. "Localization of a Complex Failure by Combining ATPG and Customer-Oriented Application Testing." In ISTFA 2013. ASM International, 2013. http://dx.doi.org/10.31399/asm.cp.istfa2013p0482.

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Abstract A systemic analysis was chosen to evaluate a real case Bluetooth (BT) radio failure in the aspects of RF communication, digital design, firmware, application software, semiconductor device physics and processing, and failure analysis. This paper explores the range of testing, including customer application testing, required to confirm and localize a BT RF communication failure. It shows that the radio communication failure was not, as expected, caused by faulty radio hardware; it was rather linked to problematic encryption hardware at the assistance of the Synergy BT to mobile application. The paper also explores that the digital fault can only be detected by the timing sensitive transition fault scan patterns and how to obtain the physical failure location. Thus, the combination of ATPG and application testing provides a consistency between electrical diagnostics which yields a higher success rate at subsequent physical failure analysis of complex modern RF System on a Chip.
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Zamani, Fadli Emsa, Khaerul Umam, Widodo Dwi Ismail Azis, et al. "Build a BTS VoIP Kit for Android-based Communication Needs (Handset)." In 2019 IEEE 5th International Conference on Wireless and Telematics (ICWT). IEEE, 2019. http://dx.doi.org/10.1109/icwt47785.2019.8978211.

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Guo, Jing-Ming, and Sankarasrinivasan S. "H-BTC Database: A Brief Review on Halftone based Block Truncation Coding (H-BTC) Images." In 2019 International Symposium on Intelligent Signal Processing and Communication Systems (ISPACS). IEEE, 2019. http://dx.doi.org/10.1109/ispacs48206.2019.8986366.

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Ajosh, K., P. Sujit, A. Rajan, V. Aravind, and K. C. Raveendranathan. "A Smart BTS Power Management System." In 2010 International Conference on Computational Intelligence and Communication Networks (CICN 2010). IEEE, 2010. http://dx.doi.org/10.1109/cicn.2010.97.

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Kuo, Li-Ruei, Hsi-Tseng Chou, and Sheng-Ju Chou. "Shaped reflector antennas for outdoor BTS of 4G/5G mobile communications." In 2017 IEEE Wireless Power Transfer Conference (WPTC). IEEE, 2017. http://dx.doi.org/10.1109/wpt.2017.7953825.

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Huagang, Wang, Tan Ru Meng, and Luo Sen Wen. "Measurement and analysis of electromagnetic emissions for broadband power line (BPL) communication." In 2017 IEEE 5th International Symposium on Electromagnetic Compatibility (EMC-Beijing). IEEE, 2017. http://dx.doi.org/10.1109/emc-b.2017.8260355.

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Hugelmeyer, Philipp, Ulrich Schade, and Thomas Zoller. "Application of BML to inter-agent communication in the ITSIMBW simulation environment." In 2007 Winter Simulation Conference. IEEE, 2007. http://dx.doi.org/10.1109/wsc.2007.4419741.

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Reports on the topic "BTL communication"

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Schade, Ulrich, and Miloslaw Frey. A Linguistic Foundation for Communicating Geo-Information in the context of BML and geoBML. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada516718.

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