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Journal articles on the topic 'BTL communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 17 February 2022

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1

Pandey, Neeraj, and Gaganpreet Singh. "Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282”." Emerald Emerging Markets Case Studies 3, no. 3 (2013): 1–9. http://dx.doi.org/10.1108/eemcs-04-2013-0025.

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Subject area Pricing, digital marketing, marketing management and strategic marketing. Study level/applicability The case can be used for pricing or digital marketing courses as well as marketing management courses to MBA students and/or for management development programmes. Case overview Goldfinch Mobile Solutions, a Hong-Kong based value added services (VAS) and gaming platform provider, had an exclusive tie up with Bharti Airtel in India for providing value added voice applications on an interactive voice response system (IVRS) platform. The Goldfinch flagship service is “Guru Ki Bani” whi

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Dolgalova, O., M. Karasova, and A. Konyevа. "Foreign experience of service sales promotion and its application in the Ukrainian market." Galic'kij ekonomičnij visnik 70, no. 3 (2021): 133–39. http://dx.doi.org/10.33108/galicianvisnyk_tntu2021.03.133.

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At present, in order to organize the company effective operation and achieve high performance indices, at the enterprise as a whole, great attention should be paid to the process of sales activity organization. With increasing competition in the markets, increasing consumer demand for quality of goods and services, reducing solvency and consumer demand, it becomes clear that it is necessary to implement an effective system of sales activity organization, as nowadays almost every company is relevant to today's issues and sets itself the task of optimizing and improving sales sactivities and red

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Simakina, Marina. "THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA." VESTNIK UNIVERSITETA, no. 6 (2018): 110–16. http://dx.doi.org/10.26425/1816-4277-2018-6-110-116.

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Siano, Alfonso, Agostino Vollero, Maddalena Della Volpe, Maria Giovanna Confetto, Pantea Foroudi, and Maria Palazzo. "The role of physical metaphors for decision-making in integrated corporate communication." Bottom Line 31, no. 1 (2018): 42–55. http://dx.doi.org/10.1108/bl-09-2017-0030.

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Purpose The role of metaphors in information management has generally been acknowledged owing to their ability to convey immediately huge amounts of information and richness. Their role is more and more important in the current digital context of communication and marketing activities, as the decision speed and accuracy are crucial. The purpose of this study is, thus, to analyze physical metaphors as tools for making sequential decisions to achieve effective integrated corporate communication (ICC). Design/methodology/approach The paper draws on the critical analysis of literature on corporate

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5

Hill, Sophie. "Directions in health communication." Bulletin of the World Health Organization 87, no. 9 (2009): 648. http://dx.doi.org/10.2471/blt.09.070680.

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Browner, Bruce D. "New Expanded Communication Initiative." Techniques in Orthopaedics 31, no. 4 (2016): 213. http://dx.doi.org/10.1097/bto.0000000000000196.

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Wallace, Jane. "Health communication: a call for papers." Bulletin of the World Health Organization 86, no. 7 (2008): 500. http://dx.doi.org/10.2471/blt.08.055566.

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Thacker, Alice J. "Formal Communication Disorder." British Journal of Psychiatry 165, no. 6 (1994): 818–23. http://dx.doi.org/10.1192/bjp.165.6.818.

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BackgroundThis study investigates whether anomalies in the sign language of prelingually deaf schizophrenics can be elicited and described systematically.MethodThirty schizophrenic and seven manic adults were recruited on the basis of a British Sign Language (BSL) version of the Present State Examination. Thirty-seven controls were matched for sex, age and ethnicity. Each participant became deaf before the age of two, and uses BSL as the primary means of communication.ResultsAnalysis reveals: (a) anomalies which are similar to those occurring in the spoken language of hearing schizophrenics; a

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Hagel, Anna. "Strange sounds, familiar words." Belgian Journal of Linguistics, Volume 34 (2020) 34 (December 31, 2020): 122–34. http://dx.doi.org/10.1075/bjl.00040.hag.

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Abstract When communicating across closely related languages or varieties (e.g. in interdialectal communication or in regions such as Mainland Scandinavia), speakers have to learn how to decode words that show partial phonological differences from the equivalents in their L1. Although contact situations like these are rather common, interlingual decoding has scarcely been addressed in the CxG literature. As a contribution to this field of research, the paper discusses how (a particular stage in) emerging receptive multilingualism can be modelled from a CxG perspective. Specifically, it deals w

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Diekmann, Martin. "Plant species loss and communication." IAVS Bulletin 2016, no. 4 (2016): 3–4. http://dx.doi.org/10.21570/bul-201612-1.

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11

Rimal, Rajiv. "Why health communication is important in public health." Bulletin of the World Health Organization 87, no. 4 (2009): 247. http://dx.doi.org/10.2471/blt.08.056713.

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Abraham, Thomas. "Risk and outbreak communication: lessons from alternative paradigms." Bulletin of the World Health Organization 87, no. 8 (2009): 604–7. http://dx.doi.org/10.2471/blt.08.058149.

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13

Seyyed Amiri, Nader, Banafsheh Dastourian, Pantea Foroudi, and Alireza Nankali. "Information technology directors’ efforts on innovation, integrated marketing communications and brand equity." Bottom Line 30, no. 4 (2017): 297–309. http://dx.doi.org/10.1108/bl-08-2017-0022.

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Purpose The main purpose of this study is to examine information directors in the area of communication activities related to innovation and marketing decisions in branding. Design/methodology/approach The study is quantitative and utilized structural equation modeling technique with the approach of minimum trivial squares for analyzing the data. In all, 130 questionnaires were distributed among information technology directors in Tehran and they form the statistical population for the research. Findings The results suggested that innovation in integrated marketing communications has positivel

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Krauss, Daniel A., Gabriel I. Cook, and Lukas Klapatch. "Risk assessment communication difficulties: An empirical examination of the effects of categorical versus probabilistic risk communication in sexually violent predator decisions." Behavioral Sciences & the Law 36, no. 5 (2018): 532–53. http://dx.doi.org/10.1002/bsl.2379.

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15

Missen, Clifford. "Appropriate information-communications technologies for developing countries." Bulletin of the World Health Organization 85, no. 4 (2007): 248. http://dx.doi.org/10.2471/blt.07.041475.

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Merchant, James. "The role of information and communications technology." Bulletin of the World Health Organization 85, no. 12 (2007): 970. http://dx.doi.org/10.2471/blt.07.048975.

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Pradhan, Sudeepta, and Subhadip Roy. "THE NATURE OF SOCIALLY RESPONSIBLE COMMUNICATION IN INDIAN COMPANIES." Business: Theory and Practice 12, no. 1 (2011): 24–32. http://dx.doi.org/10.3846/btp.2011.03.

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Firms today try to act beyond their normal course of business towards the society. No longer is the society just a means of earning profit. Socially responsible firms believe that business and society are interwoven rather than being distinct. Such firms try to act in an ethical and responsible manner towards the society. They have a philanthropic approach towards society and communicate it to the society through advertisements. This study aims at analysing such socially responsible ads. More specifically, the study objectives were to identify the themes of socially responsible communication (

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Jankal, Radoslav, and Miriam Jankalová. "MYSTERY SHOPPING − THE TOOL OF EMPLOYEE COMMUNICATION SKILLS EVALUATION." Business: Theory and Practice 12, no. 1 (2011): 45–49. http://dx.doi.org/10.3846/btp.2011.05.

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Mystery shopping is a tool often used for evaluation of providing services quality. It is also a tool, which enables to examine and evaluate communication skills of employees in order to identify their weakness and define the way of improvement. The reason is that their applied abilities are connected with customer´s total perception of providing services. National post operators must learn to listen to their customers through their employees. This process is crucial for the market environment – it enables to gain customer´s loyalty and trust. In order to ensure higher level of customer orient

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Islam, Sheik Mohammed Shariful, and Reshman Tabassum. "Implementation of information and communication technologies for health in Bangladesh." Bulletin of the World Health Organization 93, no. 11 (2015): 806–9. http://dx.doi.org/10.2471/blt.15.153684.

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Stachova, Katarína, Zdenko Stacho, and Vlastimil Vicen. "EFFICIENT INVOLVEMENT OF HUMAN RESOURCES IN INNOVATIONS THROUGH EFFECTIVE COMMUNICATION." Business: Theory and Practice 18 (May 3, 2017): 33–42. http://dx.doi.org/10.3846/btp.2017.004.

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Systematic creation and use of human potential enables building and development of strengths of organisations. If organisations can fully use the potential of their employees it will affect their ability to succeed in competitive environment. Our paper focuses on open and broad communication, as it has a significant impact on both formal and informal labour relations, which, along with information share and knowledge continuity, essentially affect team creation. The questionnaire survey focused on finding out whether and to what extent organisations operating in Slovakia focus on communication

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Harris, Grant T., and Marnie E. Rice. "Progress in Violence Risk Assessment and Communication: Hypothesis versus Evidence." Behavioral Sciences & the Law 33, no. 1 (2015): 128–45. http://dx.doi.org/10.1002/bsl.2157.

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Harris, Grant T., Christopher T. Lowenkamp, and N. Zoe Hilton. "Evidence for Risk Estimate Precision: Implications for Individual Risk Communication." Behavioral Sciences & the Law 33, no. 1 (2015): 111–27. http://dx.doi.org/10.1002/bsl.2158.

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Mlýnek, Petr, Martin Rusz, Lukáš Benešl, Ján Sláčik, and Petr Musil. "Possibilities of Broadband Power Line Communications for Smart Home and Smart Building Applications." Sensors 21, no. 1 (2021): 240. http://dx.doi.org/10.3390/s21010240.

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Broadband Power Line communication is considered as one of possible communication technologies for the buildings communication infrastructure in the concept of Smart Building. The possible applications where BPL (Broadband over Power Lines) solution can be used for communication in the concept of Smart Building are Power Quality (PQ) measurement, Electric Vehicle or Micro Grids and Distribution Generation (DG). This article should help to determine clear performance possibilities of BPL for an implementation in Smart Building especially due to a large amount of overhead caused by cybersecurity

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Gerasymchuk, Vasyl H., and Taras V. Sakalosh. "Competitiveness and Knowledge-Based Economy: Information and Communication Technology Impact Evaluation." Verslas: teorija ir praktika 8, no. 4 (2007): 195–203. http://dx.doi.org/10.3846/btp.2007.28.

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LAZARD, Gilbert. "À propos de polysémie et de la communication de J.-P. Desclès." Bulletin de la Société de Linguistique de Paris 103, no. 1 (2008): 443–46. http://dx.doi.org/10.2143/bsl.103.1.2033498.

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26

Mohamad, Bahtiar, Bang Nguyen, TC Melewar, and Rossella Gambetti. "The dimensionality of corporate communication management (CCM)." Bottom Line 32, no. 1 (2019): 71–97. http://dx.doi.org/10.1108/bl-12-2018-0052.

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Purpose This paper aims to investigate the conceptualisation of corporate communication management (CCM) and its dimensionality from the practitioners’ perspectives. It proposes to validate an operational definition and dimensions of the CCM construct, which have not been identified in the literature. Design/methodology/approach The initial concepts are based on academic literature and followed by 12 face-to-face interviews with corporate communication practitioners and consultants from Malaysia to confirm the practicality of each dimension. QSR Nvivo Version 9.0 software is used to analyse th

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27

Jans, LBO, JML Bosmans, KL Verstraete, and R. Achten. "Optimizing communication between the radiologist and the general practitioner." Journal of the Belgian Society of Radiology 96, no. 6 (2013): 388. http://dx.doi.org/10.5334/jbr-btr.472.

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28

Fitria, Rini, and Rafinita Aditia. "Prospek dan Tantangan Dakwah Bil Qalam sebagai Metode Komunikasi Dakwah." Jurnal Ilmiah Syi'ar 19, no. 2 (2019): 224. http://dx.doi.org/10.29300/syr.v19i2.2551.

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Communication is a process that is absolutely owned by every human beingboth verbally or non-verbally. One form of communication is called propagandacommunication. Da'wah communication is carried out for the purpose ofinviting humanity to the amar ma'ruf nahi munkar. For the purpose of thedesired da'wah communication to be achieved, a communicator must be able to choose the method to be used. Da'wah bil qalam as a method of da'wahcommunication is able to overcome the weaknesses of da'wah which is only done verbally. This method also provides the opportunity for the mad'u to choose the message

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29

Foroudi, Pantea, and Elisa Montes. "Corporate e-communication." Bottom Line 30, no. 3 (2017): 201–15. http://dx.doi.org/10.1108/bl-08-2017-0023.

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Purpose The purpose of this paper is to examine the influence of corporate logo in organisations’ development of corporate e-communication. Design/methodology/approach This research model was designed based on previous studies on corporate logo, its antecedents on e-communication, corporate image and corporate reputation. Online survey was conducted for consumers and followers of the shopping social networking platforms (Facebook and Twitter) in Colombia. Findings Taking into account previous corporate constructs theories, the authors propose a new conceptual framework to explain how corporate

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Musil, Petr, Petr Mlynek, Jan Slacik, and Jiri Pokorny. "Simulation-Based Evaluation of the Performance of Broadband over Power Lines with Multiple Repeaters in Linear Topology of Distribution Substations." Applied Sciences 10, no. 19 (2020): 6879. http://dx.doi.org/10.3390/app10196879.

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Broadband over Power Lines (BPL) is considered a promising communication technology in the concept of Smart Grids. This paper evaluates networks based on BPL, with a focus on the impact of repeaters in the linear topology of distribution substations. In large-scale Smart Grids network planning, positions of repeaters have to be carefully chosen. This article should help to determine such positions and limitations of BPL linear topology networks. Laboratory and on-field measurements and their results are presented in this article. Results show the impact of repeater’s deployment for different t

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Triana, Mailis, Cut Morina Zubainur, and Bahrun Bahrun. "Students' Mathematical Communication Ability through the Brain-Based Learning Approach using Autograph." JRAMathEdu (Journal of Research and Advances in Mathematics Education) 1, no. 1 (2019): 1–10. http://dx.doi.org/10.23917/jramathedu.v1i1.6972.

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AStudents’ skills in expressing mathematical ideas in various ways have not met the expectation. Teachers need to apply the learning providing students’ opportunities to present their mathematical ideas. Utilizing the Brain-Based Learning (BBL) approach with Autograph can help students develop their mathematical communication skills. The purpose of this study was to analyze the development of students’ mathematical communication skills. Twenty-eight 10th grade students in one of the high schools in Banda Aceh participated in the study. The instruments used were a mathematical communication ski

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Triana, Mailis, Cut Morina Zubainur, and Bahrun Bahrun. "Students' Mathematical Communication Ability through the Brain-Based Learning Approach using Autograph." JRAMathEdu (Journal of Research and Advances in Mathematics Education) 4, no. 1 (2019): 1–10. http://dx.doi.org/10.23917/jramathedu.v4i1.6972.

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AStudents’ skills in expressing mathematical ideas in various ways have not met the expectation. Teachers need to apply the learning providing students’ opportunities to present their mathematical ideas. Utilizing the Brain-Based Learning (BBL) approach with Autograph can help students develop their mathematical communication skills. The purpose of this study was to analyze the development of students’ mathematical communication skills. Twenty-eight 10th grade students in one of the high schools in Banda Aceh participated in the study. The instruments used were a mathematical communication ski

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Bosmans, JML, D. Schrans, D. Avonts, and JM De Maeseneer. "Communication between general practitioners and radiologists: opinions, experience, promises, pitfalls." Journal of the Belgian Society of Radiology 97, no. 6 (2014): 325. http://dx.doi.org/10.5334/jbr-btr.127.

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Storey, Jennifer E., Kelly A. Watt, and Stephen D. Hart. "An Examination of Violence Risk Communication in Practice Using a Structured Professional Judgment Framework." Behavioral Sciences & the Law 33, no. 1 (2015): 39–55. http://dx.doi.org/10.1002/bsl.2156.

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Siano, Alfonso, Maria Palazzo, Pantea Foroudi, and Agostino Vollero. "Rethinking Bernstein communication wheel." Bottom Line 30, no. 3 (2017): 186–94. http://dx.doi.org/10.1108/bl-08-2017-0018.

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Purpose The aim of this conceptual paper is to review Bernstein’s communication wheel to make it a tool that can be used in the selection of a corporate communication mix. Design/methodology/approach A critical analysis of Bernstein’s communication wheel shows it to be a checklist, a starting point in the examination of corporate communication mix, but it is not as such of great help to the decision maker. Findings The findings of reviewing literature highlight that the principle of a clear distinction between strategic decisions and operational decisions is applicable also in the field of cor

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Esterhuyse, Leana. "Towards corporate transparency." Bottom Line 32, no. 4 (2019): 290–307. http://dx.doi.org/10.1108/bl-03-2019-0081.

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Purpose The purpose of this paper is to determine whether companies recognised for the quality of their sustainability reporting are also adopting investor relations (IR) best practices for their IR webpages. Quality communications to all stakeholder groups may then speak to organisational transparency and integrated corporate communication management (CCM). Design/methodology/approach An ordinary least squares regression model was developed to test the hypothesis that companies with quality sustainability reporting also adopts best practices in online IR. Sustainability reporting quality was

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Milichovský, František, and Jana Hornungová. "Methodology for the Selection of Financial Indicators in the Area of Information and Communication Activities." Verslas: teorija ir praktika 14, no. 2 (2013): 97–102. http://dx.doi.org/10.3846/btp.2013.11.

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Kozák, Anita, and Zoltán Krajcsák. "THE EFFECT OF WAGES AND WORK EXPERIENCES ON THE COMMITMENT OF HUNGARIAN EMPLOYEES." Business: Theory and Practice 19 (June 22, 2018): 123–34. http://dx.doi.org/10.3846/btp.2018.13.

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The purpose of this study is to find out whether there is a verifiable correlation between the individuals’ employee commitment dimensions (affective, continuance, normative, professional and deliberate) and the personal characteristics of these employees. Our research was carried out among the employees of 56 organizations based in Hungary. Organizations were selected by snowball method. A total of 1731 questionnaires were processed, besides descriptive statistical methods we have used variance analysis. We have found significant correlations between the ages of employees and the level of aff

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39

Tofan, Cezarina Adina. "The Process of Communication in Decision-Making." Business Ethics and Leadership 1, no. 3 (2017): 36–44. http://dx.doi.org/10.21272/bel.1(3).36-44.2017.

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Obregón, Rafael, Ketan Chitnis, Chris Morry, et al. "Achieving polio eradication: a review of health communication evidence and lessons learned in India and Pakistan." Bulletin of the World Health Organization 87, no. 8 (2009): 624–30. http://dx.doi.org/10.2471/blt.08.060863.

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Nancy, B., C. W. Gary Loh, M. Razi Bazin, and T. M. Panceras. "A Case Study: Broadband Over Powerline for Rural Area Deployment in Sarawak." E3S Web of Conferences 242 (2021): 03001. http://dx.doi.org/10.1051/e3sconf/202124203001.

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Broadband over powerline (BPL) is a technology that allows connectivity to internet connection riding via the low tension (LT) power line communication (PLC). A hybrid BPL technology was proposed to the rural area of Sarawak as an alternative option to expand the internet connection without the need to reform a new pathway for internet connectivity. The data signal is transmitted via a communication tower to the access point(s) that is mounted on an electricity pole that provides a low voltage (LV) line. There are three types of custom-designed equipment that has been integrated into the hybri

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Debita, Grzegorz, Przemysław Falkowski-Gilski, Marcin Habrych, et al. "BPL-PLC Voice Communication System for the Oil and Mining Industry." Energies 13, no. 18 (2020): 4763. http://dx.doi.org/10.3390/en13184763.

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Application of a high-efficiency voice communication systems based on broadband over power line-power line communication (BPL-PLC) technology in medium voltage networks, including hazardous areas (like the oil and mining industry), as a redundant mean of wired communication (apart from traditional fiber optics and electrical wires) can be beneficial. Due to the possibility of utilizing existing electrical infrastructure, it can significantly reduce deployment costs. Additionally, it can be applied under difficult conditions, thanks to battery-powered devices. During an emergency situation (e.g

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Hamilton, Lindsay, Nick Evans, and James Allcock. ""I don’t go to Meetings": understanding farmer perspectives on bovine TB and biosecurity training." Veterinary Record 184, no. 13 (2019): 410. http://dx.doi.org/10.1136/vr.104995.

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In 2016, a veterinary service company, XL Farmcare UK, was awarded a Defra contract to manage a series of on-farm demonstration workshops to raise biosecurity awareness. The workshops provided free training for cattle farmers in England on the practical measures that they could take to limit the threat of bovine tuberculosis (bTB). Despite communicating these events to farmers, the number who subsequently attended them was low and the company decided to conduct research to seek explanation. Farmers were interviewed at agricultural shows, their comments analysed and the frequency of words in us

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Heilbrun, Kirk, Melinda Wolbransky, Sanjay Shah, and Rebecca Kelly. "Risk communication of terrorist acts, natural disasters, and criminal violence: Comparing the processes of understanding and responding." Behavioral Sciences & the Law 28, no. 6 (2010): 717–29. http://dx.doi.org/10.1002/bsl.940.

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Heilbrun, Kirk, Melanie L. O'Neill, Tomika N. Stevens, Lisa K. Strohman, Quinten Bowman, and Yi-Wen Lo. "Assessing normative approaches to communicating violence risk: a national survey of psychologists." Behavioral Sciences & the Law 22, no. 2 (2004): 187–96. http://dx.doi.org/10.1002/bsl.570.

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Fitsimmons, Gary. "The challenge of exceptional communication." Bottom Line 27, no. 2 (2014): 57–59. http://dx.doi.org/10.1108/bl-04-2014-0009.

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Purpose – The purpose of this article is to promote good communication practices. Design/methodology/approach – The article defines the elements of the communication process, shows the most likely trouble spots in that process and discusses what good communication practice looks like practically. Findings – The article’s findings are that the key to good communication practices is strong trusting relationships between the communicators. Practical implications – Good communication practices affect productivity and therefore the bottom line. Social implications – Workplace relationships affect t

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Pimonenko, Tetyana, Oleg Radchenko та Maksim Palienko. "Еfficiency of marketing communications in banks". Business Ethics and Leadership 1, № 2 (2017): 55–61. http://dx.doi.org/10.21272/bel.1(2).55-61.2017.

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Mamonto, Fitri H., Thelma Wawointana, and Gloria Ervinsky Moningka. "Policy Implementation Direct Cash Assistance Program in Corona Virus Disease (COVID-19) in Tondegesan Village Kawangkoan Sub District." Publik (Jurnal Ilmu Administrasi) 10, no. 1 (2021): 126. http://dx.doi.org/10.31314/pjia.10.1.126-138.2021.

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This research aims at how the Village Fund Direct Cash Unity program in the 2019 Corona Dessease Virus pandemic (Covid-19) In Tondegesan Village, Kawangkoan District, this research uses a qualitative approach method, and uses data techniques: observation, interviews and documentation, with data sources are : The Tondegesan Village Government and the Tondegesan Village Community, with the results of the research showing 1). The standards and targets that defined the criteria set did not qualify as BLT-DD recipients. 2) Characteristics of Implementers related to the nature and tendency of implem

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Ben-Yaacov, Itay. "Compactness and Independence in Non First Order Frameworks." Bulletin of Symbolic Logic 11, no. 1 (2005): 28–50. http://dx.doi.org/10.2178/bsl/1107959498.

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AbstractThis communication deals with positive model theory, a non first order model theoretic setting which preserves compactness at the cost of giving up negation. Positive model theory deals transparently with hyperimaginaries, and accommodates various analytic structures which defy direct first order treatment. We describe the development of simplicity theory in this setting, and an application to the lovely pairs of models of simple theories without the weak non finite cover property.

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Popova, Maria. "ПЕТИНА ВИЧЕВА. ПРОБЛЕМИ НА ВЕРБАЛНАТА КОМУНИКАЦИЯ В ТЪРГОВСКОТО КОРАБОПЛАВАНЕ / PETINA VICHEVA. PROBLEMS OF VERBAL COMMUNICATION IN MERCHANT SHIPPING." Journal of Bulgarian Language 67, № 04 (2021): 123–27. http://dx.doi.org/10.47810/bl.67.20.04.14.

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This book review presents Petina Vicheva’s monograph titled Problems of Verbal Communication in Merchant Shipping. The subject of the study is Maritime English and Standard Marine Communication Phrases (SMCP) in particular. The emphasis is on the use of SMCP in maritime radio communication. The objective of the monograph is to describe and analyse problematic situations that arise in verbal communication carried out over the radio at sea. The main conclusions are drawn at the end of the study. As SMCP is even more actively used by multinational crews, the monograph aims at providing linguistic

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