Journal articles on the topic 'Bumper stickers in taxis'

This study has set out to determine the structural patterns of bumper stickers in Jordan. This study is significant since it is the first one to approach bumper stickers structurally. The study has investigated 227 stickers, which can be considered the corpus of stickers in Jordan. The study has found that around 90% of the stickers are sentences, most of which are simple sentences expressed in the present tense. This combination of the three elements i.e. sentence, declarative and simple is what facilitated the job of drivers to write their opinions, attitudes, beliefs, etc. and is what made it possible for the others i.e. drivers and pedestrians to understand the stickers. The study has also found that imperative and negative imperatives are quite common since the stickers are not addressed to the writer/driver rather to the others so as to inform them about his state, his miserable condition, his opinions, his loyalties, and his vehicle. The stickers are addressed to others to demand certain behaviors from them such as driving wisely, not challenging the sticker writer, respecting him if he is driving a truck or a lorry, etc.

Technology rocks! Print that on a bumper sticker with a snazzy logo, and I'd gladly slap it on the rear end of my pickup truck. I admit to being gadget crazy and nearly emotionally dependent on my laptop. I confess that I love technology in and of itself. Still, I have some significant misgivings about our use of technology in elementary school classrooms.

Collecting souvenirs, an impulse nearly as universal as travel it-self, has spawned industries in tourist spots throughout the United States and most other nations of the world. Tourists purchase souvenirs both as commemorative artifacts, that at some future time will call to mind the experiences of the vacation and of the city visited, and as communicative artifacts. T-shirts, coffee mugs and bumper stickers proclaim, “this is where I've been” or “this is where I live” or “this is where my friends vacationed.” Some tourist spots lend themselves to this communicative function more easily than do others. Cities like San Francisco, for example, are highly imageable cities; they have a bridge or building or monument that serves as a symbol of the city consistent with the experience of visitors and residents alike.1 Minneapolis, however, lacks this kind of symbolic artifact. While any Twin Cities' resident, most Minnesotans, and many avid fans of The Mary Tyler Moore Show will recognize the Minneapolis skyline, particularly the prominent IDS building, this same site shown to a New Yorker or Californian who has never visited the area, will fail to serve as an identifiable landmark. Lacking such a symbol, creators of Minneapolis souvenirs have had to find images that represent the city and that are consistent with the sense of the place that tourists and residents experience.

BackgroundFor cities aiming to create a useful surveillance system for bicycle injuries, a common challenge is that city crash reporting is scattered, faulty or non-existent. We document some of the lessons we learnt in helping the city of Boston, Massachusetts, USA, do the following: (1) Create a prototype for a comprehensive police crash data set (2) Produce the city’s first cyclist safety report, (3) Make crash data available to the public and (4) Generate policy recommendations for both specific roadside improvements and for sustainable changes to the police department’s crash reporting database.MethodsWe provided research and technical assistance to government partners to generate the report and used participant-observation field notes to generate the list of learnt lessons.ResultsAfter the release of the report, the city implemented immediate activities aimed at making an effort to prevent injuries, including: (1) Furnishing over 1800 taxis with stickers to prevent ‘dooring,’ (2) Adding pavement markings at trolley tracks to decrease the likelihood that cyclists would fall from getting their wheels lodged in the tracks, (3) Conducting targeted enforcement of traffic laws and (4) Working directly with state and federal agencies to fund a more comprehensive surveillance system. As of January of 2017, nearly 4 years after its public release, 19 170 users have viewed the crash data set 23 247 times. Some of the lessons include finding and using committed champions, prioritising the use of existing data, creating opportunities to bridge divisions between stakeholders, partnering with local universities for assistance with advanced analytics and using deliverables, such as a cyclist safety report, to advocate for sustainability.ConclusionProviding an initial report on bicycle crashes in Boston served to identify specific problems, showed the value of a data system, and provided a blueprint for an improved data system. Building a useful surveillance system depends in no small part on the wise use of advocacy, group dynamics, and politics. Our hope is that the lessons learnt from our experience in Boston can help others do even better.

Background and context: Neuroendocrine tumor (NET) is difficult to detect. It's often presented with symptoms common to other diseases. To raise awareness and improve the understanding of NET, the International Neuroendocrine Cancer Alliance (INCA) announced 10th November as the World NET Cancer Day. HOPE FOUNDATION for CANCER CARE has joined the advocacy events since 2011. Aim: To raise awareness and to improve the understanding of NET. Strategy/Tactics: To raise the awareness of the 10 symptoms of NET. To provide correct information about NET. To improve the understanding of NET. Program/Policy process: We held a series of campaigns in November 2017, including: theme decorations in 11 hospitals, 3 parades and shows at public places, a new animation with online marketing and outdoor advertising. By combining online and offline events, we have reached as many people as possible to increase the awareness and improve the knowledge of NET. We built the first as well as the only NET Mandarin Web site ( www.net.org.tw ) Outcomes: We cooperated with 11 hospitals in Taiwan to display educational posters and wall stickers. The information of NET cancers not only reached the public but also oncologists. This event had 3 newspaper reports and 16 online news reports. We conducted 3 educational parades and shows with zebra theme in three main cities in Taiwan. The parade in capital city Taipei gained total 86 reports including 71 online news media, 8 television channels and 7 newspapers. We cooperated with a celebrity artist to create a zebra mascot, which represents international symbol for NET. In addition, we created awareness lightbox advertising and animated video with the mascot to attract public attention and raise awareness of NET. This animated video was published on YouTube platform, and had 504,209 impressions and 208,427 views by 31st December 2017. Moreover, it was broadcasted on taxis in Taiwan as well. It was broadcasted 1,163,248 times during the promotion period. We also implemented an online advocacy plan through Facebook. This plan was designed with 4 posts, which contained a comic strip, an online memory game, a profile picture frame and an animated video. This plan totally had 332,625 impressions and reached 154,089 people on the Internet. What was learned: According to our experience with cancer patients, we realize that utilizing mascot characters to deliver educational information is more easily perceived by the public. This year we designed a new mascot of NET which was applied to animated video and outdoor advertising. Also, we conducted 3 educational parades with zebra theme and traditional Taiwanese features, which opened up a new dimension in advocacy for cancer awareness. Overall, these events received good response from the public and oncologists. The NET Mandarin Web site also showed a significant result with an increase of 98% of monthly page views and 69.7% of new visitors views.

Halfway into White Noise, Don DeLillo's novel from 1985, Jack Gladney packs his family in the car and leaves town running from a black chemical cloud. The “airborne toxic event” had triggered an emergency evacuation plan: floodlights from helicopters, sirens, unmarked cars from obscure agencies, clogged roads, makeshift shelters at a Boy Scout camp where the Red Cross would dispense juice and coffee. People are confused, they seek information wherever they can, “[s]mall crowds collected around certain men.” Among generalized bewilderment, Gladney observes a few individuals moving faster and more assertively than the rest, then getting into a Land Rover. In the chaotic scene of crisis, their confidence gets his attention. “Their bumper stickers read GUN CONTROL IS MIND CONTROL” Gladney reads. And his mind wanders: “In situations like this, you want to stick close to people in right-wing fringe groups. They've practiced staying alive.”

Written languages are present in various media in public landscapes, such as notice boards, banners, or bumper stickers. Studying these simple signs is the starting point in observing how a language variety exists and interacts with other languages. It is interesting to study how the instances of written texts found in public landscapes can be an indicator of what language variety is actually used by the inhabitants of Depok. Based on its history and its geography, a hypothesis states that many speakers of Betawi language and Sundanese reside in Depok. The study is aimed at demonstrating the written language varieties found in Depok public landscapes based on written evidence which are compared with language varieties based on the regional variation (dialectology). This qualitative study used the sociogeolinguistic approach combining sociolinguistics, linguistic landscape, and dialectology (geolinguistics). The results show there are two language use distributions in Depok, the Sundanese and the Betawi language. From the landscapes, Betawi language is used in billboards, restaurant signboards, and local government banners. The study is useful for the local government in their efforts to confirm the identity of Depok people.

Over the last few decades, the tourism industry has grown tremendously in Malaysia, especially the state of Sabah. The shopping sub-sector is an increasingly important component in the industry as well as accommodation, food, and beverages, local transportation, entertainment and more. Statistics released by Tourism Malaysia records the bulk of international tourist spending in the country for shopping. Shopping spending increased from 31.3% in 2015 to 31.7% in 2016, surpassing the expenditure on accommodation for the second consecutive year. The purpose of this study is to identify patterns of souvenir buying among international tourists in Sabah. The findings reveal that the important features that international travelers prefer in choosing souvenirs are local products, picture imaging, and accessories and decorations. Meanwhile, local food products in the form of dry products are the main choice of international travelers followed by mini products such as key chains, pens, bumper stickers and others, and postcards and handicrafts. In addition, the souvenir features that attract international travelers to buy them are products must be traditional, easy to carry and value for families and friends. It is also found that in addition to self-esteem is given to neighbors and relatives as their main purpose is to buy souvenirs. The purchase of souvenirs is an important activity and experience in tourism to tourists, so it is hoped that this study will contribute to improving and furthering the souvenir industry in Sabah especially and other places throughout Malaysia in general.

Very large numbers of people habitually spend time interacting in online social spaces based on the software developed by Pavel Curtis for Lambda MOO. Although chatting is part of the functionality of these spaces, it is much richer than the functionality given by basic chat rooms. In particular, members of these spaces explicitly declare a gender within the space (I will call it their 'presenting gender'), which may or may not correspond with their offline gender. As well as the traditional options of "male" and "female", it is possible to choose presenting genders such as "neutral", "royal", or "witch". Around 35% of the members of Media MOO and 22% of Lambda MOO have a presenting gender that is neither "male" nor "female" (Danet). I surveyed active citizens of another such space, Little Italy, by examining 400 characters that had accessed the space during the preceding month. Of these, 72 (18%) had a presenting gender other than "male", "female", and the default, "neutral" (assigned to Little Italians who haven't yet chosen a presenting gender). 11% had default presenting gender. I found that those who had a presenting gender 'other' than "male", "female", or the default were more likely to still be active in Little Italy a year later. This result holds at the 80% significance level -- in other words, there is a less than 1 in 5 probability that the difference observed could have arisen by chance if the distributions were in reality identical. In fact, 'other'-gendered active citizens were 23% more likely than "male" and 32% more likely than "female" active citizens to be still active a year later. This suggests that 'other'-gendered chat may be more a pleasant (or addictive) activity than male- or female-gendered chat. Amazingly, 49% of the 'other'-gendered citizens sampled were still active a year later. This intrigued me, so I sent a message to currently active Little Italians with presenting genders other than male or female, asking them why they had chosen such a presenting gender. I had 28 responses. Quotations from the responses below are by permission, and translated from the Italian. A popular idea amongst gender theorists (e.g. Stone) is that choosing a presenting gender other than "male" and "female" is a strategy for people who don't feel they fit precisely into gender stereotypes. This may include most of us to some degree. As the Kinks sang, "girls will be boys and boys will be girls, it's a mixed-up, muddled-up, shook-up world, except for Lola" -- where Lola has ambiguous presenting gender, and thus is the only non-mixed-up one. This is indeed the reason given by one respondent for choosing a presenting gender other than male or female: "despite being a man, I feel very feminine (since I was small I've always wanted to be a woman)". However, no other respondents gave this as their reason. Another idea from the literature is that of "gender masking" (Jaffe et al. 11-2, and table 1). According to this theory, people, especially women, hide their gender online in order to avoid discrimination and harassment, or gender-related assumptions. Indeed, one respondent described his/her 'masked' character as "a mind without sex or body, an entity without appearance, as insubstantial as a cloud of smoke". On the other hand, the majority of other-gendered Little Italians give some clue that they are either male or female in their character descriptions, and most give some clue when speaking socially within Little Italy. Italian is an inflected language, and has many constructions that reveal whether the speaker is male or female -- it is rare (although not unknown) for a Little Italian to avoid these constructions or to use them ambiguously, as might be expected by someone masking their gender. To consider another idea, Bruckman (also Reid ch. 3 iii) suggests that the online world can be an "identity workshop" (1), where people can emphasise particular aspects of their personality, or try out new personae, or experience what it is like to be someone completely different. Some Little Italians emphasise part of their real identity through their presenting gender, choosing for example to have a gender such as "rebel", "dutch", or "angel". One respondent suggested, "I chose 'angel' because I help everyone who asks me -- and some who don't ask -- let's say I like being a guardian angel ;) and because my name is Michelangelo". Other Little Italians choose 'other' presenting genders precisely because these genders do not have an offline equivalent. Their choice is a form of creativity or escapism. One such respondent asked, "if everything is just like reality, what's the point of logging on?" This creative aspect becomes clear in the more outré genders invented by Little Italians, such as "\V/amp!" for a vampire character, which includes a visual reference to Dracula's high collar, and "...nothing like the sun" (the ellipsis is part of the gender). One surprise was that several citizens became 'other'-gendered by accident! Offline it is difficult to have a sex-change without realising, but online a badly-designed interface can have this effect. 3% of the sample had gender "me", which is a side-effect of a particular mistake in the use of the space. Another surprise was the joke gender. If you ask the system for information about a Little Italy character, one line of the answer is of the form "Sex: <the character's presenting gender>". Around 2% of the sample had presenting genders such as "If only!", "Too much!!", and "Go ahead!!". Several other citizens told me their genders were references to in-jokes amongst their online friends. Some characters had an 'other' gender because the character portrayed was not a human being -- such as a duck with presenting gender "duck", and a character called Harley with presenting gender "H-D". Looking at the 'other' genders in the sample, I was struck by the diversity both of the genders themselves, and of the reasons for which they are chosen. There is no single motive valid for most 'other'-gendered citizens. I was also struck by their lightheartedness. Gender studies texts tend to treat the choice of presenting gender as something highly serious and important. Several writers deal with gender as performance (Butler interviewed by Osborne and Segal, 109-26) or masquerade (Danet) with playful and ironic characteristics (Haraway 149-81). These writers, however, tend to emphasise a serious purpose underlying the performance. Haraway talks of "serious play" (149) and Butler is interested in performing gender as a subversive practice that aims to undermine the dominant forms of gender. Little Italy shows that in online spaces this need not be the case. The Little Italian with presenting gender "duck" does not think of herself as a duck, she is not critiquing female stereotypes, she is not questioning the idea of femaleness, she is not hiding her offline gender to avoid harassment, she is not asserting her inner duckiness; she's just having a bit of fun. Little Italy is more of an identity playground than an identity workshop. The creation of 'other' presenting genders in Little Italy is an example of the unexpectedly creative use of public space by members (in this case the space after Sex: in the character information) that was not originally designed with this use in mind. It is perhaps even more fascinating than other examples of folk art in unexpected places, such as graffiti, crop circles, bumper stickers or carved spoon handles, because of the clarity of its relationship with the artists' (lighthearted) construction of their identities. 'Stickiness' -- the likelihood of visitors to continue visiting a Website over an extended period of time -- is a quality much sought after by e-companies. Little Italy is very 'sticky' for all its citizens, but exceptionally so for other-gendered ones. In my opinion, it is the personal creative investment of the other-gendered citizens in Little Italy that makes them especially likely to remain active citizens. 'Other' presenting genders are possible in Little Italy because Pavel Curtis's software does not limit the options to male and female. This research suggests that designers and administrators of commercial Websites who want stickiness should avoid making assumptions about how their visitors may wish to present and express themselves. Rather, they should try to leave spaces open for their visitors' creativity. Many commercial Websites try to control and limit visitors' interaction, using forms and limited-choice menus. But if I am right about the stickiness of personal creative investment, then this may be a mistake. Creative empowerment of visitors may be better for the bottom line. Acknowledgements Grazie ai cittadini e wiz di Little Italy, sopratutto a quelli citati, per loro aiuto e amichevolezza. References Bruckman, Amy. "Identity Workshop: Emergent Social and Psychological Phenomena in Text-based Virtual Reality." Masters thesis, MIT Media Laboratory. 1992. Danet, Brenda. "Text as Mask: Gender and Identity on the Internet." Conference on "Masquerade and Gendered Identity". Venice, Italy, Feb. 1996. 18 Jul. 2000 <http://atar.mscc.huji.ac.il/~msdanet/mask.php>. Haraway, Donna. "A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century." Simians, Cyborgs and Women: The Reinvention of Nature. New York: Routledge, 1991. Jaffe, J. Michael, et al. "Gender, Pseudonyms, and CMC: Making Identities and Baring Souls." 45th Annual Conference of the International Communication Association. Albuquerque, USA, 1995. 18 Jul. 2000 <http://members.iworld.net/yesunny/genderps.php>. Osborne, Peter, and Lynne Segal. "Gender as Performance." Interview with Judith Butler. A Critical Sense: Interviews with Intellectuals. Ed. Peter Osborne. London and New York: Routledge, 1996. Elizabeth Reid. "Cultural Formations in Text-based Virtual Realities." Masters thesis, Dept. of English, University of Melbourne. 1994. 11 Aug. 2000 <http://www.aluluei.com>. Stone, Allucquère Rosanne. "Will the Real Body Please Stand Up? Boundary Stories about Virtual Cultures." Cyberspace: First Steps. Ed. Michael Benedikt. Cambridge, MA: MIT P, 1991. 18-118. Citation reference for this article MLA style: Miranda Mowbray. "Neither Male nor Female: Other -- Gendered Chat in Little Italy." M/C: A Journal of Media and Culture 3.4 (2000). [your date of access] <http://www.api-network.com/mc/0008/gendered.php>. Chicago style: Miranda Mowbray, "Neither Male nor Female: Other -- Gendered Chat in Little Italy," M/C: A Journal of Media and Culture 3, no. 4 (2000), <http://www.api-network.com/mc/0008/gendered.php> ([your date of access]). APA style: Miranda Mowbray. (2000) Neither male nor female: other -- gendered chat in Little Italy. M/C: A Journal of Media and Culture 3(4). <http://www.api-network.com/mc/0008/gendered.php> ([your date of access]).

February 15, 1999 THE DIGITAL EXAM digital was such a sanitary hi-tech word until my urologist snuck up from behind and gave me the bird shocked and taken back I try to ignore the painful experience by pondering the conundrum of homosexuality there had to be more to it than that "You can get dressed now" was the good doctor’s way of saying "Pull up your pants, Dude, and I’ll see you back in my office." but his casual demeanor seemed to exude foreboding "There is a stiffness in the gland demanding further examination. I’d like to schedule a blood test, ultrasound and biopsy." the doctor’s lips kept moving but I couldn’t hear him through the sheet of white fear that guillotined between us CANCER! The big C! Me? I spent the rest of that day up to my genitals in the grave I was digging. Hamlet gazing full into the face of the skull "Alas poor Yorick, I knew him well, Horatio. Before scalpel took gland. Back when he sang in a bass baritone." desperate for encouragement I turn to the illustrated brochure the informative flyer detailing the upcoming procedure where in the ultrasound and biopsy probe resembled the head of a black water moccasin baring its fang "Dang!" says I jumping back relief came 36 hours later something about the PSA blood test the prostate specific-antigen results leading the doctor to now suspect infection prescribing an antibiotic of course five weeks from now the FOLLOW-UP APPOINTMENT! and as the date approaches tension will build like in those Mel Gibson Lethal Weapon films when you know there’s a snake in the grass and Danny Glover isn’t there to cover your ass *** April 2, 1999 As it turns out, at the follow-up appointment, things had worsened so the biopsy and bone scan were re-scheduled and it was discovered that I do have incurable metastatic advanced prostate cancer. Of course the doctor is most optimistic about all the new and miraculous treatments available. But before I go into that, I want you to know that I find myself experiencing a strange and wonderful kind of peace. Hell, I’ve lived 70 years already — done exactly what I wanted to do with my life. All worthwhile dreams have come true. Made my living since 1968 as a "Performance Poet" — Billie Barbara and I have been together for 47 years — growing closer with each passing day. We have four great kids, five neat and nifty grandchildren. All things considered, I’ve been truly blessed and whether my departure date is next year or 15 years from now I’m determined not to wreck my life by doing a lousy job with my death. LIKE HAROLD / LIKE HOWARD like Harold I don’t want to blow my death I don’t want to see a lifetime of pluck and courage rubbed out by five weeks of whiny fractious behavior granted Harold’s was a scary way to go from diagnosis to last breath the cancer moving fast but five weeks of bitching and moaning was more than enough to erase every trace of a man I have wanted to emulate his wife sending word that even she can’t remember what he was like before his undignified departure no — I don’t want to go like Harold like Howard let me come swimming up out of the deepening coma face serene as if seen through undisturbed water breaking the surface to eagerly take the hand of bedside well wishers unexpected behavior I must admit as Howard has always been a world class hypochondriac second only to me the two of us able to sit for hours discussing the subtle shade of a mole turning each other on with long drawn out organ recitals in the end one would have thought such a legendary self centered soul would cower and fold up completely like Harold but no — when my time comes let me go sweetly like Howard *** April 7, 1999 The treatment was decided upon. Next Monday, the good Doctor is going to pit my apricots. From here on the Sultan can rest easy when Masten hangs with his harem. Prognosis good. No more testosterone - no more growth. Now, don’t get me wrong, I’m not looking forward to giving up the family jewels. I must say that over the years they’ve done me proud and to be totally honest I don’t think Billie Barbara will be all that disappointed either. I’m told that Viagra will help in this area., However, I’m also told that the drug is very expensive. Something like twelve bucks a pop. But hell, Billie Barbara and I can afford twenty four dollars a year.. Some thoughts the morning of— Yesterday I did a program for the Unitarian Society of Livermore. About 60 people. I had a bet with the fellow who introduced me, that at least 7 out of the 60 would come up after the reading (which would include my recent prostate musings) and share a personal war story about prostate cancer. I was right. Exactly 7 approached with an encouraging tale about themselves, a husband, a brother, a son. I was told to prepare myself for hot flashes and water retention. To which Billie Barbara said "Join the club!" I ended the presentation with one of those inspirational poetic moments. A hot flash, if you will. "It just occurred to me," I said, " I’m going to get rich selling a bumper sticker I just thought of — REAL MEN DON’T NEED BALLS A couple of days after the event The Community Hospital of the Monterey Peninsula is referred to as CHOMP, and the afternoon of April 12th I must say this august institution certainly lived up to it’s name. The waiting room in the Out Patient Wing is an event unto itself. Patients huddled together with friends and family, everyone speaking in hushed voices. The doomed keeping a wary eye on the ominous swinging doors, where a big tough looking nurse appeared from time to time shouting: NEXT! Actually the woman was quite sweet and mild mannered, enunciating each patient’s name in a calm friendly manner. But waiting to have done to me what was going to be done to me - the chilling word "NEXT!" is what I heard and "Out Patient Wing" certainly seemed a misnomer to me. Wasn’t the "Out-Patient Wing" where you went to have splinters removed? Of course I knew better, because in the pre-op interview the young interviewer, upon reading "Bilateral Orchiectomy" winced visibly, exclaiming under her breath "Bummer!" I recently came across this haiku — bilateral orchiectomy the sound a patient makes when he learns what it is Our daughter April lives in New York and couldn’t join the Waiting Room rooting section so as her stand in she sent her best friend Molly Williams. Now, Molly works as a veterinarian in a local animal shelter and a when I told her my operation was supposed to take no more than half an hour, she laughed: "Heck Ric, I’ll do it in five minutes and not even use gloves." NEXT! My turn to be led through those swinging doors, pitifully looking back over my shoulder. Wife, family and friends, bravely giving me the thumbs up. Things blur and run together after that. I do remember telling the nurse who was prepping me that I was afraid of being put to sleep. "Not to worry" she said, I’d have a chance to express these fears to the anesthetist before the operation would begin. And as promised the man did drop by to assure me that I would get a little something to ease my anxiety before he put me under. When the moment finally arrived, he said that I might feel a slight prick as he gave me the relaxant. Of course, that is the last thing I remember - the prick! Obviously, I‘d been suckered in by the mask man’s modus operandi. On the other side of this I surface to begin the waiting. WAITING for the catheter to be removed — for the incision to heal — WAITING to see if the pain subsides and I can loose the cane — WAITING to learn if my PSA will respond to treatment. Waiting—waiting—waiting—and I’ve never been a cheerful waiter. *** May 7, 1999 The doctor tells me I must keep taking Casodex— one a day at eleven dollars a cap - for the rest of my life. And no more doctor freebees. No wonder the listed side effect of this pricey medication is depression. But the recent funk I’ve fallen into is much deeper than dollars and cents. In the past I’ve had my share of operations and illnesses and always during the recuperation I could look forward to being my old self again. But not this time .... Not this time. Funny bumper stickers can only hold reality at bay for a short while. And anyway Billie had me remove the homemade REAL MEN DON’T NEED BALLS bumper sticker from the back of our car — She didn’t like the dirty looks she got while driving around town alone. *** Eight months later BILATERAL ORCHECTOMY never could look up words in the dictionary in a high school assignment writing an autobiography I described my self as a unique person scribbled in the margin the teachers correction fairly chortled "unique" not "eunuch" how could he have known that one day I would actually become a misspelling backed against the wall by advanced prostate cancer I chose the operation over the enormous ongoing expense of chemical castration "No big deal." I thought at the time what’s the difference they both add up to the same thing but in the movies these days during the hot gratuitous sex scene I yawn…bored... wishing they’d quit dicking around and get on with the plot and on TV the buxom cuties that titillate around the products certainly arn’t selling me anything I realize now that although it would probably kill them the guys who went chemical still have an option I don’t philosophically I’m the same person but biologically I ‘m like the picture puzzle our family traditionally puts together over the holidays the French impressionist rendition of a flower shop interior in all it’s bright colorful confusion this season I didn’t work the puzzle quite as enthusiastically... and for good reason this year I know pieces are missing where the orchids used to be "So?" says I to myself "You’re still here to smell the roses." *** January 13, 2000 Real bad news! At the third routine follow-up appointment. My urologist informs me that my PSA has started rising again. The orchectomy and Casodex are no longer keeping the cancer in remission. In the vernacular, I have become "hormone refractory" and there was nothing more he, as a urologist could do for me. An appointment with a local oncologist was arranged and another bone scan scheduled. The "T" word having finally been said the ostrich pulled his head from the sand and began looking around. Knowing what I know now, I’m still annoyed at my urologist for not telling me when I was first diagnosed to either join a support group and radically change my diet or find another urologist. I immediately did both - becoming vegan and finding help on-line as well as at the local Prostate Cancer Support Group. This during the endless eighteen day wait before the oncologist could fit me in. *** IRON SOCKS time now for a bit of reverse prejudice I once purchased some stockings called "Iron Socks" guaranteed to last for five years they lasted ten! but when I went back for another pair the clerk had never heard of them as a cancer survivor… so far in an over populated world I consider the multi-billion dollar medical and pharmaceutical industries realizing that there is absolutely no incentive to come up with a permanent cure *** From here on, I’ll let the poems document the part of the journey that brings us up to the present. A place where I can say — spiritually speaking, that the best thing that ever happened to me is metastatic hormone refractory advanced prostate cancer. *** SUPPORT GROUPS included in this close fraternity... in this room full of brotherly love I wonder where I’ve been for the last 11 months no — that’s not quite right… I know where I’ve been I’ve been in denial after the shock of diagnosis the rude indignity of castration the quick fix of a Casodex why would I want to hang out with a bunch of old duffers dying of prostate cancer? ignoring the fact that everybody dies we all know it but few of us believe it those who do, however rack up more precious moments than the entire citizenry of the fools paradise not to mention studies showing that those who do choose to join a support group on average live years longer than the stiff upper lip recluse and while I’m on the subject I wonder where I’d be without the internet and the dear supportive spirits met there in cyber-space a place where aid care and concern are not determined by age, gender, race, physical appearance, economic situation or geological location and this from a die-hard like me who not ten years ago held the computer in great disdain convinced that poetry should be composed on the back of envelopes with a blunt pencil while riding on trains thank god I’m past these hang-ups because without a support system I doubt if this recent malignant flare-up could have been withstood how terrifying… the thought of being at my writing desk alone… disconnected typing out memos to myself on my dead father’s ancient Underwood *** PC SPES in the sea that is me the hormone blockade fails my urologist handing me over to a young oncologist who recently began practicing locally having retired from the stainless steel and white enamel of the high tech Stanford medical machine in the examination room numbly thumbing through a magazine I wait expecting to be treated like a link of sausage another appointment ground out in a fifteen minute interval what I got was an 18th century throw back a hands-on horse and buggy physician with seemingly all the time in the world it was decided that for the next three weeks (between blood tests) all treatment would cease to determine how my PSA was behaving this done, at the next appointment the next step would be decided upon and after more than an hour of genial give and take with every question answered all options covered it was I who stood up first to go for me a most unique experience in the annals of the modern medicine show however condemned to three weeks in limbo knowing the cancer was growing had me going online reaching out into cyberspace to see what I could find and what I found was PC SPES a botanical herbal alternative medicine well documented and researched but not approved by the FDA aware that the treatment was not one my doctor had mentioned (I have since learned that to do so would make him legally vulnerable) I decided to give it a try on my own sending off for a ten day supply taking the first dose as close after the second blood test as I could two days later back in the doctors office I confess expecting a slap on the wrist instead I receive a bouquet for holding off until after the second PSA then taking the PC SPES container from my hand and like a Native American medicine man he holds it high over his head shaking it "Okay then, this approach gets the first ride!" at the receptionist desk scheduling my next appointment I thought about how difficult it must be out here on the frontier practicing medicine with your hands tied *** PREJUDICE "It's a jungle out there!" Dr. J. George Taylor was fond of saying "And all chiropractors are quacks! Manipulating pocket pickers!" the old physician exposing his daughter to a prejudice so infectious I suspect it became part of her DNA and she a wannabe doctor herself infects me her son with the notion that if it wasn’t performed or prescribed by a licensed M.D. it had to be Medicine Show hoopla or snake oil elixir certainly today’s countless array of practitioners and patent remedies has both of them spinning in their grave but Ma you and Grandpa never heard the words hormone-refractory even the great white hunters of our prestigious cancer clinics don't know how to stop the tiger that is stalking me and so with a PSA rising again to 11.9 I get my oncologist to let me try PC SPES a Chinese herbal formula yes, the desperate do become gullible me, reading and re-reading the promotional material dutifully dosing myself between blood tests and this against the smirk of disapproval mother and grandfather wagging their heads in unison: "It won’t work." "It won’t work." having condemned myself beforehand the moment of truth finally arrives I pace the floor nervously the doctor appears at the door "How does it feel to be a man with a PSA falling to 4.8?" it seems that for the time being at least the tiger is content to play a waiting game which is simply great! Mother tell Grandpa I just may escape our families bigotry before it’s too late *** HELPLINE HARRY "Hi, how are you?" these days I'm never sure how to field routine grounders like this am I simply being greeted? or does the greeter actually want a list of grisly medical details my wife says it's easy she just waits to see if the "How is he?" is followed by a hushed "I mean… really?" for the former a simple "Fine, and how are you?" will do for the latter the news isn't great indications are that the miracle herbal treatment is beginning to fail my oncologist offering up a confusing array of clinical trials and treatments that flirt seductively but speak in a foreign language I don't fully understand so Harry, once again I call on you a savvy old tanker who has maneuvered his battle scared machine through years of malignant mine fields and metastatic mortar attacks true five star Generals know much about winning wars and such but the Command Post is usually so far removed from the front lines I suspect they haven't a clue as to what the dog-faces are going through down here in the trenches it's the seasoned campaigners who have my ear the tough tenacious lovable old survivors like you *** "POOR DEVIL!" in my early twenties I went along with Dylan Thomas boasting that I wanted to go out not gently but raging shaking my fist staring death down however this daring statement was somewhat revised when in my forties I realized that death does the staring I do the down so I began hoping it would happen to me like it happened to the sentry in all those John Wayne Fort Apache movies found dead in the morning face down — an arrow in the back "Poor devil." the Sergeant always said "Never knew what hit him." at the time I liked that... the end taking me completely by surprise the bravado left in the hands of a hard drinking Welshman still wet behind the ears older and wiser now over seventy and with a terminal disease the only thing right about what the Sergeant said was the "Poor devil" part "Poor devil" never used an opening to tell loved ones he loved them never seized the opportunity to give praise for the sun rise or drink in a sunset moment after moment passing him by while he marched through life staring straight ahead believing in tomorrow "Poor devil!" how much fuller richer and pleasing life becomes when you are lucky enough to see the arrow coming *** END LINE (Dedicated to Jim Fulks.) I’ve always been a yin / yang - life / death - up / down clear / blur - front / back kind of guy my own peculiar duality being philosopher slash hypochondriac win win characteristics when you’ve been diagnosed with advanced prostate cancer finally the hypochondriac has something more than windmills to tilt with the philosopher arming himself with exactly the proper petard an anonymous statement found in an e-mail message beneath the signature of a cancer survivor’s name a perfect end line wily and wise quote: I ask God: "How much time do I have before I die?" "Enough to make a difference." God replies *** STRUM lived experience taught them most of what they know so MD's treating men diagnosed with androgen-independent advanced prostate cancer tend to put us on death row and taking the past into account this negativity is understandable… these good hearted doctors watching us come and go honestly doing what they can like kindly prison guards attempting to make the life we have left as pleasant as possible to be otherwise a physician would have to be a bit delusional evangelical even… to work so diligently for and believe so completely in the last minute reprieve for those of us confined on cell block PC doing time with an executioner stalking it is exhilarating to find an oncologist willing to fly in the face of history refusing to call the likes of me "Dead man walking." *** BAG OF WOE there are always moments when I can almost hear the reader asking: "How can you use that as grist for your poetry mill? How can you dwell on such private property, at least without masking the details?" well... for the feedback of course the war stories that my stories prompt you to tell but perhaps the question can best be answered by the ‘bag of woe’ parable the "Once Upon a Time" tale about the troubled village of Contrary its harried citizens and the magical mystical miracle worker who showed up one dreary day saying: I am aware of your torment and woe and I am here to lighten your load! he then instructed the beleaguered citizens to go home and rummage through their harried lives bag up your troubles he said both large and small stuff them all in a sack and drag them down to the town square and stack them around on the wall and when everyone was back and every bag was there the magical mystical miracle worker said: "It’s true, just as I promised. You won’t have to take your sack of troubles home leave it behind when you go however, you will have to take along somebody’s bag of woe so the citizens of Contrary all went to find their own bag and shouldering the load discovered that it was magically and mystically much easier to carry --- End ---

Perhaps the supreme quality of print is one that is lost on us, since it has so casual and obvious an existence (McLuhan 160). Print Machine (Thad Donovan, 1995) In the introduction to his book on 9/11, Welcome to the Desert of the Real, Slavoj Zizek uses an analogy of letter writing to emphasize the contingency of post-9/11 reality. In the example, Zizek discusses the efforts of writers to escape the eyes of governmental censors and a system that used blue ink to indicate a message was true, red ink to indicate it was false. The story ends with an individual receiving a letter from the censored country stating that the writer could not find any red ink. The ambiguity and the duplicity of writing, suggested in Zizek’s tale of colored inks, is a condition of the contemporary world, even if we are unaware of it. We exist in an age in which print—the economization of writing—has an increasingly significant and precarious role in our lives. We turn to the Internet chat room for textual interventions in our sexual, political and aesthetic lives. We burn satanic Harry Potter books and issue fatwas against writers like Salman Rushdie. We narrate our lives using pictures, fonts of varying typeface and color, and sound on our personalized homepages. We throw out our printed books and buy audio ones so we can listen to our favorite authors in the car. We place trust of our life savings, personal numbers, and digital identity in the hands of unseen individuals behind computer screens. Decisively, we are a print people, but our very nature of being dependent on the technologies of print in our public and private lives leads to our inability to consider the epistemological, social and existential effects of print on us. In this article, I focus on the current manifestations of print—what I call “newprint”—including their relationships to consumerism, identity formation and the politics of the state. I will then consider the democratic possibilities of print, suggested by the personalization of print through the Internet and home publishing, and conclude with the implications of the end of print that include the possibility of a post-print language and the middle voice. In order to understand the significance of our current print culture, it is important to situate print in the context of the history of communication. In earlier times, writing had magical associations (Harris 10), and commonly these underpinnings led to the stratification of communities. Writing functioned as a type of black box, “the mysterious technology by which any message [could] be concealed from its illiterate bearer” (Harris 16). Plato and Socrates warned against the negative effects of writing on the mind, including the erosion of memory (Ong 81). Though it once supplemented the communicational bases of orality, the written word soon supplanted it and created a dramatic existential shift in people—a separation of “the knower from the known” (Ong 43-44). As writing moved from the inconvenience of illuminated manuscripts and hand-copied texts, it became systemized in Gutenberg print, and writing then took on the signature of the state—messages between people were codified in the technology of print. With the advent of computer technologies in the 1990s, including personal computers, word processing programs, printers, and the Internet, the age of newprint begins. Newprint includes the electronic language of the Internet and other examples of the public alphabet, including billboards, signage and the language of advertising. As much as members of consumer society are led to believe that newprint is the harbinger of positive identity construction and individualism, closer analysis of the mechanisms of newprint leads to a different conclusion. An important context of new print is found in the space of the home computer. The home computer is the workstation of the contemporary discursive culture—people send and receive emails, do their shopping on the Internet, meet friends and even spouses through dating services, conceal their identity on MUDs and MOOs, and produce state-of-the-art publishing projects, even books. The ubiquity of print in the space of the personal computer leads to the vital illusion that this newprint is emancipatory. Some theorists have argued that the Internet exhibits the spirit of communicative action addressed by Juergen Habermas, but such thinkers have neglected the fact that the foundations of newprint, just like those of Gutenberg print, are the state and the corporation. Recent advertising of Hewlett-Packard and other computer companies illustrates this point. One advertisement suggested that consumers could “invent themselves” through HP computer and printer technology: by using the varied media available to them, consumers can make everything from personalized greeting cards to full-fledged books. As Friedrich Kittler illustrates, we should resist the urge to separate the practices of writing from the technologies of their production, what Jay David Bolter (41) denotes as the “writing space”. For as much as we long for new means of democratic and individualistic expression, we should not succumb to the urge to accept newprint because of its immediacy, novelty or efficiency. Doing so will relegate us to a mechanistic existence, what is referenced metaphorically in Thad Donovan’s “print machine.” In multiple contexts, newprint extends the corporate state’s propaganda industry by turning the written word into artifice. Even before newprint, the individual was confronted with the hegemony of writing. Writing creates “context-free language” or “autonomous discourse,” which means an individual cannot directly confront the language or speaker as one could in oral cultures (Ong 78). This further division of the individual from the communicational world is emphasized in newprint’s focus on the aesthetics of the typeface. In word processing programs like Microsoft Word, and specialized ones like TwistType, the consumer can take a word or a sentence and transform it into an aesthetic formation. On the word processing program that is producing this text, I can choose from Blinking Background, Las Vegas Lights, Marching Red or Black Ants, Shimmer, and Sparkle Text. On my campus email system I am confronted with pictorial backgrounds, font selection and animation as an intimate aspect of the communicational system of my college. On my cell phone I can receive text messages, and I can choose to use emoticons (iconic characters and messages) on the Internet. As Walter Ong wrote, “print situates words in space more relentlessly than writing ever did … control of position is everything in print” (Ong 121). In the case of the new culture of print, the control over more functions of the printed page, specifically its presentation, leads some consumers to believe that choice and individuality are the outcomes. Newprint does not free the writer from the constraints imposed by the means of traditional print—the printing press—rather, it furthers them as the individual operates by the logos of a predetermined and programmed electronic print. The capacity to spell and write grammatically correct sentences is abated by the availability of spell- and grammar-checking functions in word processing software. In many ways, the aura of writing is lost in newprint in the same way in which art lost its organic nature as it moved into the age of reproducibility (Benjamin). Just as filters in imaging programs like Photoshop reduce the aesthetic functions of the user to the determinations of the software programmer, the use of automated print technologies—whether spell-checking or fanciful page layout software like QuarkXpress or Page Maker—will further dilute the voice of the writer. Additionally, the new forms of print can lead to a fracturing of community, the opposite intent of Habermas’ communicative action. An example is the recent growth of specialized languages on the Internet. Some of the newer forms of such languages use combinations of alphanumeric characters to create a language that can only be read by those with the code. As Internet print becomes more specialized, a tribal effect may be felt within our communities. Since email began a few years ago, I have noticed that the nature of the emails I receive has been dramatically altered. Today’s emails tend to be short and commonly include short hands (“LOL” = “laugh out loud”), including the elimination of capitalization and punctuation. In surveying students on the reasons behind such alterations of language in email, I am told that these short hands allow for more efficient forms of communication. In my mind, this is the key issue that is at stake in both print and newprint culture—for as long as we rely on print and other communicational systems as a form of efficiency, we are doomed to send and receive inaccurate and potentially dangerous messages. Benedict Anderson and Hannah Arendt addressed the connections of print to nationalistic and fascist urges (Anderson; Arendt), and such tendencies are seen in the post-9/11 discursive formations within the United States. Bumper stickers and Presidential addresses conveyed the same simplistic printed messages: “Either You are with Us or You are with the Terrorists.” Whether dropping leaflets from airplanes or in scrolling text messages on the bottom of the television news screen, the state is dependent on the efficiency of print to maintain control of the citizen. A feature of this efficiency is that newprint be rhetorically immediate in its results, widely available in different forms of technology, and dominated by the notion of individuality and democracy that is envisioned in HP’s “invent yourself” advertsiements. As Marshall McLuhan’s epigram suggests, we have an ambiguous relationship to print. We depend on printed language in our daily lives, for education and for the economic transactions that underpin our consumer world, yet we are unable to confront the rhetoric of the state and mass media that are consequences of the immediacy and magic of both print and new print. Print extends the domination of our consciousness by forms of discourse that privilege representation over experience and the subject over the object. As we look to new means of communicating with one another and of expressing our intimate lives, we must consider altering the discursive foundations of our communication, such as looking to the middle voice. The middle voice erases the distinctions between subjects and objects and instead emphasizes the writer being in the midst of things, as a part of the world as opposed to dominating it (Barthes; Tyler). A few months prior to writing this article, I spent the fall quarter teaching in London. One day I received an email that changed my life. My partner of nearly six years announced that she was leaving me. I was gripped with the fact of my being unable to discuss the situation with her as we were thousands of miles apart and I struggled to understand how such a significant and personal circumstance could be communicated with the printed word of email. Welcome to new print! References Anderson, Benedict. Imagined Communities: Reflections on the Origin and Spread of Nationalism. London: Verso, 1991. Arendt, Hannah. The Origins of Totalitarianism. San Diego: Harcourt Brace, 1976. Barthes, Roland. “To Write: An Intransitive Verb?” The Languages of Criticism and the Sciences of Man: The Structuralist Controversy. Ed. Richard Macksey and Eugenio Donato. Baltimore: Johns Hopkins UP, 1970. 134-56. Benjamin, Walter. “The Work of Art in the Age of Its Technological Reproducibility: Second Version.” Walter Benjamin: Selected Writings, Volume 3: 1935-1938. Cambridge: Belknap/Harvard, 2002. Bolter, Jay David. Writing Space: The Computer, Hypertext, and the History of Writing. Hillsdale, NJ: Lawrence Erlbaum, 1991. Habermas, Jürgen. The Theory of Communicative Action. Vol. I. Boston: Beacon Press, 1985. Harris, Roy. The Origin of Writing. La Salle, IL: Open Court, 1986. Kittler, Friedrich A. Discourse Networks 1800/1900. Stanford: Stanford UP, 1990. McLuhan, Marshall. Understanding Media: The Extensions of Man. Cambridge: MIT P, 1994. Ong, Walter J. Orality and Literacy: The Technologizing of the Word. London: Routledge, 1991. Tyler, Stephen A. “The Middle Voice: The Influence of Post-Modernism on Empirical Research in Anthropology.” Post-modernism and Anthropology. Eds. K. Geuijen, D. Raven, and J. de Wolf. Assen, The Neatherlands: Van Gorcum, 1995. Zizek, Slavoj. Welcome to the Desert of the Real. London: Verso, 2002. Citation reference for this article MLA Style Lukas, Scott A. "Nevermoreprint." M/C Journal 8.2 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0506/04-lukas.php>. APA Style Lukas, S. (Jun. 2005) "Nevermoreprint," M/C Journal, 8(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0506/04-lukas.php>.

Swine semantics erupted into a linguistic battle between the two U.S. presidential candidates in the 2008 campaign over a lesser-known colloquialism “lipstick on a pig” reference in a speech by then Democratic presidential candidate, Barack Obama. This resulted in the Republicans sparring with the Democrats over the identification of the “swine” in question, claiming “sexism” and demanding an apology on behalf of then Governor Sarah Palin, the first female Republican vice presidential candidate. The Republican Party, fearful of being criticised for its own sexist and racist views (Kuhn par. 1), seized the opportunity to attack the Democrats with a proactive media campaign that made the lipstick comment a lead story in the media during a critical time less than two months before the election, derailing more serious campaign issues and focusing attention on Palin, who had just made her national political debut and whose level of experience was widely debated. Leskovec, Backstrom, and Kleinberg conducted a meme-tracking study for analysing news-cycle phrases in approximately 90 million stories from 1.6 million online sites spanning mainstream news to blogs during the final three months of the U.S. presidential election (1). They discovered that “lipstick on a pig” was “stickier” than other phrases and received “unexpectedly high popularity” (4). A simple Google search of “lipstick on a pig” resulted in 244,000 results, with more than half originating in 2008. Obama’s “Lipstick on a Pig” Reference During the final rounds of the 2008 U.S. presidential campaign, Democratic presidential candidate Barack Obama’s words at a widely televised campaign stop in Lebanon, Virginia, on 9 September, sparked a linguistic debate between the two major American political parties 56 days before Election Day. Obama attempted to debunk McCain’s strategy about change in the following statement:John McCain says he’s about change, too. [...] And so I guess his whole angle is, watch out, George Bush. Except for economic policy, healthcare policy, tax policy, education policy, foreign policy, and Karl Rove-style politics [...] That’s not change. That’s just calling some—the same thing, something different. But you know [...] you can put [...] lipstick on a pig. It’s still a pig (“Obama’s Take”).A reporter from The New York Times commented that it was clear to the audience that Obama’s “lipstick” phrase was a direct reference to McCain’s policies (Zeleny par. 5). Known as a well-educated, articulate speaker, perhaps one considered too professorial for mainstream America, Obama attempted to inject more folksy language and humour into his dialogue with the public. However, the Republicans interpreted the metaphor quite differently. Republicans Claim “Sexism” from a “Male Chauvinist Pig” The Republican contender John McCain and his entourage immediately took offence, claiming that the “pig” in question was a sexist comment referring to Palin, who was introduced on 29 August as the first female vice presidential candidate on the Republican ticket (“VP Pick”). A Republican National Committee spokeswoman quickly told the media, “Sarah Palin’s maverick record of reform doesn’t need any ‘dressing up,’ but the Obama campaign’s condescending commentary deserves some dressing down” (Chozick par. 8). McCain’s camp formed the Palin Truth Squad with 54 Republican women, primarily lawyers and politicians, on the same day as the metaphor was used, to counter negative media and Internet commentary about Palin (Harper A13). Almost immediately after Obama’s “lipstick” comment, McCain’s camp conducted a conference call with journalists and former Massachusetts Governor Jane Swift, a Republican and chair of the Palin Truth Squad, who stated the lipstick comment referred to Palin, “the only one of the four—the presidential and vice presidential candidates—who wears lipstick” (Kornblut and Shear par. 12). Another member of the Squad, Thelma Drake, then a Republican Representative from Virginia, said that “it’s hard for Barack Obama to paint himself as the agent of change if he harbors the same mindset that Palin and millions of women just like her, have been fighting against their whole lives” (Applegate par. 8). Swift and others also claimed Obama was referring to Palin since she had herself used a lipstick metaphor during her Republican National Convention speech, 3 Sepember: “I love those hockey moms. You know, they say the difference between a hockey mom and a pit bull? Lipstick” (“Palin’s Speech” par. 26). The Republicans also created an anti-Obama Web ad with the theme, “Ready to Lead? No. Ready to Smear? Yes,“ (Weisman and Slevin A01) with a compilation of video clips of Palin’s “lipstick” joke, followed by the latter part of Obama's “lipstick” speech, and CBS News anchorwoman, Katie Couric, talking about “sexism” in politics, that latter of which referred to an older clip referring to Hillary Clinton’s campaign for the White House. Both clips on Obama and Couric were taken out of context. CBS retaliated and released a statement that the network “does not endorse any candidate” and that “any use of CBS personnel in political advertising that suggests the contrary is misleading” (Silva par. 8). YouTube pulled the Republican Web ads stating that the cause was “due to a copyright claim” (Silva par. 7). Another porcine phrase became linked to Obama—“male chauvinist pig”—an expression that evolved as an outgrowth of the feminist movement in the 1960s and first appeared with the third word, “pig,” in the media in 1970 (Mansbridge and Flaster 261). BlogHer, a blog for women, posted “Liberal Chauvinist Pigs,” on the same day as Obama's speech, asking: “Does the expression male chauvinist pig come to mind?” (Leary par. 5) Other conservative blogs also reflected on this question, painting Obama as a male chauvinist pig, and chastising both the liberal media and the Democrats for questioning Palin’s credentials as a viable vice presidential candidate. Obama “Sexist Pig Gear” protest tee-shirts, buttons, and bumper stickers were sold online by Zazzle.com. Democratic Response to “Controversy” During a campaign stop in Norfolk, Virginia, the day after his “lipstick” comment, Obama called the Republican backlash the “latest made-up controversy by the John McCain campaign” and appealed for a return to more serious topics with “enough” of “foolish diversions” (“Obama Hits”). He stated that the Republicans “seize on an innocent remark, try to take it out of context, throw up an outrageous ad, because they know it’s catnip for the news media” (“Obama Hits”). Obama also referred to the situation as the “silly season of politics” in media interviews (James par. 8). Obama’s spokespeople rallied claiming that McCain played the “gender card about the use of a common analogy” (Kornblut and Shear par. 6). An Obama campaign spokesman distributed to the media copies of articles from a Chicago Tribune story in 2007 in which McCain applied the lipstick analogy about the healthcare strategy of Hillary Clinton, a previous female Democratic presidential contender (Chozick 11). Another Obama spokeswoman said that the porcine expression “was older than my grandfather’s grandfather,” (Zimmer par. 1) which also inspired the media and linguists to further investigate this claim. Evolution of “Lipstick on a Pig” This particular colloquial use of a “pig” evolved from a long history of porcine expressions in American politics. American political discourse has been rich with cultural references to porcine idioms with negative connotations. Pork barrels were common 19th-century household items used to store salt pork, and some plantation owners doled out the large barrels as rewards to slaves who then had to compete with each other to grab a portion (Maxey 693). In post-Civil War America, “pork barrel” became a political term for legislative bills “loaded with special projects for Members of Congress to distribute to their constituents back home as an act of largesse, courtesy of the federal taxpayer” (“Pork Barrel Legislation”). Today, “pork barrel” is widely used in the U.S., Australia, New Zealand, the United Kingdom, and other countries (“Definition Pork Barrel”) to refer to “government projects or appropriations yielding rich patronage benefits” (“Pork Barrel”). Conservative radio personality Rush Limbaugh coined the term, “porkulus,” as another expression for “pork barrel” by merging the words “pork and “stimulus,” while discussing President Obama’s economic stimulus package in January 2009 (Kuntz par. 1). Ben Zimmer, an American lexicologist, explained that “many porcine proverbs describe vain attempts at converting something from ugly to pretty, or from useless to useful” (par. 2). Zimmer and other writers investigated the heritage of “lipstick on a pig” over the past 500 years from “you can't make a silk purse from a sow’s ear,” “a hog in armour is still a hog,” and “a hog in a silk waistcoat is still a hog.” Zimmer connected the dots between the words “lipstick,” a 19th-century invention, and “pig” to a Los Angeles Times editor in 1926 who wrote: “Most of us know as much of history as a pig does of lipsticks” (par. 3). American Politicians Who Have Smeared “Lipstick on a Pig” Which American politicians had used “lipstick on a pig” before Obama? Both Democrats and Republicans have coloured their speech with this colloquialism to refer to specific issues, not specific people. In 2008, Elizabeth Edwards, wife of presidential hopeful John Edwards, used the porcine expression about McCain’s healthcare proposals at a Democratic campaign event and House Minority Leader John Boehner, a Republican, about weak Republican fundraising efforts during the same month (Covington and Curry par. 7-8). McCain ironically used the term twice to criticise Hillary Clinton’s healthcare proposals as “lipstick on a pig,” while they were both campaigning in 2007 (Covington and Curry par. 6). His statement received limited attention at the time. During a telephone interview in 2007, Obama also had used the pig analogy when referring to an “impossible assignment” George W. Bush gave to General Petraeus, who was then serving as the Multinational Forces Iraq Commander (Tapper par. 15). In 2004, Republican Vice President Richard Cheney applied a regional slant: “As we like to say in Wyoming, you can put all the lipstick you want on a pig, but at the end of the day it's still a pig,” about the national defence record of John Kerry, then a Democratic presidential nominee (Covington and Curry par. 4). A few months earlier that year, John Edwards, Democratic vice presidential candidate, scolded the Bush administration for putting “lipstick on a pig” on “lackluster job-creation numbers” (Covington and Curry par. 3). Representative Charles Rangel, a Democrat, identified the “pig” as a tax bill the same year (Siegel par. 15-16). In 1992, the late Governor of Texas, Ann Richards, a Democrat, who was known for colourful phrases, gave the pig a name when she said: “You can put lipstick on a hog and call it Monique, but it is still a pig,” referring to the Republican administration for deploying warships to protect oil tankers in the Middle East, effectively subsidizing foreign oil (Zimmer par. 4). A year earlier, when she introduced her first budget for Texas, she said: “This is not another one of those deals where you put lipstick on a hog and call it a princess” (Zimmer par. 4). The earliest reputed recorded use of an American politician using the phrase was Texas Democrat Jim Hightower, who applied it to depict the reorganisation of Ronald Reagan's Cabinet in 1986 (Macintyre 16). Time magazine reporters (Covington and Curry par. 2) and Zimmer (par. 3) claimed that a San Francisco radio personality, Ron Lyons, was one of the earliest quoted in print with “lipstick on a pig” about renovation plans for a local park in November 1985 in the Washington Post. Author of the Double-Tongued Dictionary, Grant Barrett, uncovered a 1980 article from a small Washington state newspaper as the earliest written record with an article that stated: “You can clean up a pig, put a ribbon on it’s [sic] tail, spray it with perfume, but it is still a pig” (Guzman par. 7). A book on communication also adopted the pig metaphor in its title in 2006, Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game, by Torie Clarke, who previously served as Assistant Secretary of Defense for Public Affairs under Donald Rumsfield during the early years of the G.W. Bush Administration. Media Commentary According to The New York Times (Leibovich and Barrett), “lipstick on a pig” was one of the most popular political buzzwords and phrases of 2008, along with others directly referring to Palin, “Caribou Barbie” and “Hockey Mom,” as well as “Maverick,” a popular term used by both McCain and Palin. Many journalists played on the metaphor to express disdain for negative political campaigns. A Wall Street Journal article asked: “What's the difference between a more hopeful kind of politics and old-fashioned attacks? Lipstick” (Chozick par. 1). International media also covered the Obama-McCain lipstick wars. The Economist, for example, wrote that the “descent of American politics into pig wrestling has dismayed America’s best friends abroad” (“Endless Culture War” par. 6). Bloggers claimed that Obama’s “lipstick” speech was influenced by copy and imagery from two leading American cartoonists. The Free Republic, self-acclaimed to be “the premier online gathering place for independent, grass-roots conservatism” (Freerepublic.com), claimed that Obama plagiarized almost verbatim the language leading into the “pig” comment from a Tom Toles cartoon that ran in the Washington Post on 5 Sepember (see fig. 1).Fig. 1. Toles, Tom. Cartoon. Washington Post. 5 Sep. 2008. 30 July 2010 Another cartoon by R. J. Matson appeared in the St. Louis Post Dispatch (see fig. 2) four days before Obama’s speech that depicted Palin not just as a pig wearing lipstick, but as one using pork barrel funding. The cartoon’s caption provides an interpretation of Palin's lipstick analogy: “Question: What’s the Difference Between a Hockey Mom Reformer and a Business-As-Usual Pork Barrel-Spending Politician? Answer: Lipstick.” Newsbusters.org blogger stated: “It’s not too far-fetched to say Team Obama is cribbing his stump speech laugh lines from the liberal funnies” (Shepherd par. 3). Fig 2. Matson, R. J. Cartoon. St. Louis Post Dispatch. 5 Sep. 2008. 30 July 2010 . A porcine American character known for heavy makeup and a starring role as one of the Muppets created by puppeteer Jim Henson in the 1970s, Miss Piggy still remains an American icon. She commented on the situation during an interview on the set of “Today,” an American television program. When the interviewer asked, “Were you surprised by all the hubbub this election season over your lipstick practices?,” Miss Piggy’s response was “Moi will not dignify that with a response” (Raphael par. 6-7). Concluding Comments The 2008 U.S. presidential election presented new players in the arena: the first African-American in a leading party and the first female Republican. During a major election, words used by candidates are widely scrutinised and, in this case, the “lipstick on a pig” phrase was misconstrued by the opposing party, known for conservative values, that latched onto the opportunity to level a charge of sexism against the more liberal party. Vocabulary about gender, like language about race, can become a “minefield” (Givhan M01). With today’s 24/7 news cycle and the blogosphere, the perceived significance of a political comment, whether innocent or not, is magnified through repeated analysis and commentary. The meme-tracking study by Leskovec, Backstrom, and Kleinberg observed that 2.5 hours was the typical time lag between stories originating in mainstream media and reaching the blogosphere (8); whereas only 3.5 percent of the stories began in blogs and later permeated into traditional media (9). An English author of the history of clichés and language, Julia Cresswell, stated that the “lipstick” term “seems to be another candidate for clichéhood” (61). Although usage of clichés can prove to cause complications as in the case of Obama’s lipstick reference, Obama was able to diffuse the Republican backlash quickly and make a plea to return to serious issues affecting voters. David Greenberg analysed Obama’s presidential win and explained: And although other factors, especially the tanking economy, obviously contributed more directly to his November victory, it would be a mistake to overlook the importance of his skill at mastering the politics of negative attacks. When Obama went negative against others, he carefully singled out aspects of his opponents’ characters that, he argued, American politics itself had to transcend; he associated his foes with the worst of the old politics and himself with the best of the new. 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