Academic literature on the topic 'Burke's pentad'

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Journal articles on the topic "Burke's pentad"

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McComiskey, Bruce. "Defining Institutional Problems: A Heuristic Procedure." Business Communication Quarterly 58, no. 4 (December 1995): 21–24. http://dx.doi.org/10.1177/108056999505800404.

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This essay explores heuristic uses of Kenneth Burke's pen tad of dramatistic terms for defining institutional problems. Answering questions about institutional problems arranged according to Burke's pentad, students learn to incorporate multiple perspectives into their problem statements provid ing with them a socially inclusive foundation for problem solving reports.
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Bourgonjon, Jeroen, Kris Rutten, Ronald Soetaert, and Martin Valcke. "FromCounter-StriketoCounter-Statement: using Burke's pentad as a tool for analysing video games." Digital Creativity 22, no. 2 (June 2011): 91–102. http://dx.doi.org/10.1080/14626268.2011.578577.

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Weitz, Gayle. "Kenneth Burke's Dramatist Pentad as an Alternative Approach to Art Criticism in the Classroom." Marilyn Zurmuehlen Working Papers in Art Education 8, no. 1 (1990): 130–44. http://dx.doi.org/10.17077/2326-7070.1196.

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Fox, Catherine. "Beyond the "Tyranny of the Real": Revisiting Burke's Pentad as Research Method for Professional Communication." Technical Communication Quarterly 11, no. 4 (October 2002): 365–88. http://dx.doi.org/10.1207/s15427625tcq1104_1.

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Dickinson, Elizabeth A. "The Montana Meth Project: Applying Burke's Dramatistic Pentad to a Persuasive Anti-drug Media Campaign." Communication Teacher 23, no. 3 (July 2009): 126–31. http://dx.doi.org/10.1080/17404620902974824.

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Birdsell, David S. "Ronald Reagan on Lebanon and Grenada: Flexibility and interpretation in the application of Kenneth Burke's pentad." Quarterly Journal of Speech 73, no. 3 (August 1987): 267–79. http://dx.doi.org/10.1080/00335638709383808.

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Griffin, Jonathan. "A pentadic model of semiotic analysis." Semiotica 2018, no. 225 (November 6, 2018): 213–27. http://dx.doi.org/10.1515/sem-2017-0009.

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Abstract Kenneth Burke’s dramatistic pentad can be understood as a pentadic model of semiotic analysis. Dyadic, triadic, and other relational models offer valuable benefits, but Burke’s pentad is especially useful and relevant given its focus on both action and motive/purpose. Here we will look in more detail at some of these benefits of Burke’s schema understood in this semiotic light, and then we’ll apply the model to a few examples of object analysis. If it is true that Burke’s pentad works in this way as well as we think it does, then fruitful ground exists here for other researchers as well, particularly since Burke’s pentadic model features much less in the field of semiotics proper than do more common dyadic and triadic based models.
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Shearer, Allan W. "Applying Burke’s Dramatic Pentad to scenarios." Futures 36, no. 8 (October 2004): 823–35. http://dx.doi.org/10.1016/j.futures.2004.01.009.

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Ebigbagha, Sylvester Zifegha. "7. The Burke’s Pentad Heuristic: Potentiality for Creative Idea Generation in Graphic Communication Design." Review of Artistic Education 20, no. 1 (April 1, 2020): 228–42. http://dx.doi.org/10.2478/rae-2020-0028.

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AbstractThe Burke’s Pentad (Act, Agent, Agency, Scene and Purpose) is a creative idea generation guide for dramatism (or dramatistic framework). Its utilization to probe, often engenders a process of stochastic combination, whereby a vista of multiple ideational variations emerge in one’s mind, from which an appropriate subset could be selected and implemented. This usually affords inspiration, creative flow and energy that are pivotal for success in drama as much as in visual communication. However, there is prevalent unawareness of the potentials of the Pentad model as a veritable structure to creating innovative ideas in art and design. Therefore, this paper focused on the potentiality of the Pentad for creating and or analyzing ideas on form generation for pedagogical, practical, or theoretical purpose in graphic communication design. Towards this end, a triangulation of methods: critical-historical-analytic examination, artistic exploration, and content analysis are employed. The paper introduced the reader to the need for a strategy to generate new ideas, stimulate creative thinking, and enhance self-motivation in visual expression for structural and human development. Furthermore, it highlighted the processes of creativity, and form generation for material culture development. Also, the paper discussed the Pentad and its utilization for generating new ideas in art/design. It was found that the Pentad is indispensable in generating ideas for creating, interpreting and teaching visual form. The paper ended with the need for visual communicators to be acquainted by use of the Pentad for creative ideas to generate product with satisfactory outcomes.
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Rountree, Clarke, and John Rountree. "Burke’s Pentad as a Guide for Symbol-Using Citizens." Studies in Philosophy and Education 34, no. 4 (August 23, 2014): 349–62. http://dx.doi.org/10.1007/s11217-014-9436-1.

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Dissertations / Theses on the topic "Burke's pentad"

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Guthrie, Nichole Hurley. "Necessary Contradictions: Critical Pedagogy and Kenneth Burke's Pentad." NCSU, 2003. http://www.lib.ncsu.edu/theses/available/etd-05202003-131348/.

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Critical pedagogy, a teaching philosophy that encourages critical reflection in students so that they may expose and change oppressive societal structures, has been plagued by criticisms from a variety of sources. Critics charge that critical pedagogy is marred by irreconcilable contradictions such as its inappropriateness for non-oppressed students, its neglect of students? needs, and its unsuitability for most instructors privileged by the dominant ideology. Examining the internal consistency of Kenneth Burke?s pentadic ratios can be a useful tool for analyzing these contradictions, specifically those related to scene-act, agent-purpose, and act-agent. However, these contradictions, inherent in the very nature of critical pedagogy, seem to defy Burke?s pentad. Without inconsistencies between critical pedagogy, its purpose, its agents, and the broader scene in which it operates, the impetus for the enactment of critical pedagogy would not be present. Therefore, instead of seeking to deny or eradicate contradiction, critical theorists and educators need to make use of it in their own philosophies and practices. Because both critical educators and their students should confront and grapple with these contradictions in critical practice, the apparent flaws in critical pedagogy can actually encourage the critical consciousness that is the goal of the enterprise.
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Whims, Joette Ilene. "Applying Kenneth Burke's dramatistic pentad for revision strategies for inexperienced writers." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2240.

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Petermann, Waldemar. "Attitudes toward Attitude : Kenneth Burke's views on Attitude." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-27558.

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In this thesis, a review of Kenneth Burke's use of the term attitude in his published works as well as in some unpublished notes, drafts and letters, is performed. Three periods of different usage are found. Early works feature a pervasive attitude with elements of both body and mind. This attitude is then subsumed into the pentad and the physiological connection is diminished, but attitude is given an important function as a connective between action and motion. The later Burke reinstates attitude as central to his theory of symbolic action, reconnects it to the physiological and includes it in the Pentad with parsimony-inducing effect. The attitude is then found to aid rhetorical analysis and show promise in being able to help analyse expressions not wholly in the realm of the conscious, be they in the form of a Bourdieu social practice or barely conscious rhetorical markers in conversation.
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Geise, Susanne Seybold. "From Ambiguity to Perspicuity: Applying Burke's Pentad as a Means of Preserving and Expanding the Discourse Community of Blacksmithing History in Hancock County." University of Findlay / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=findlay1525801452672734.

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Birch, Peter. "Forum conversations : an organisational theatre method for improving managers' interpersonal communication." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/forum-conversations-an-organisational-theatre-method-for-improving-managers-interpersonal-communication(35a23abe-457b-432f-99af-cfeb31e97e45).html.

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Forum Conversations is an organisational theatre method for helping individuals to deal with their difficult conversations in the workplace. It uses professional actors to simulate participants’ ‘difficult others’ and to play out confrontational conversations from participants’ own experience. This study adds to the empirical base of research into organisational theatre. It further conceptualises organisational theatre methods as reflective or refractive. This qualitative, interpretive study examines the perspectives of both participants and actors through a dramatistic lens and also assesses if and how the Forum Conversations method has affected changes in behaviour and approach in the ways individual participants communicate with others in the workplace. In this assessment a novel, methodological approach based on attributions made by participants was used to make comparisons between individuals’ pre- and post- Forum Conversations views about their difficult conversations. Outcomes included improvements in confidence and awareness but also of agency in participants’ dealings with others. The interaction between actors and participants is discussed in terms of a partial dialogism that dwells in the moment of exchange between interactants. From the actors’ side the study highlights the subtly layered reflexivity of the actors in process and also of their tendency to accentuate performance skills. In this context, the interaction is seen to compare with the way professional actors might use rehearsal to prepare for theatre performance. Overall, it is concluded that Forum Conversations is a powerful learning method that enables participants to embody their learning experience and leads to sustained individual change that occasionally includes personal transformation both at work and at home.
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Hoppe, Magnus. "The intelligence worker as a knowledge activist : An alternative view on intelligence by the use of Burke’s pentad." Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19060.

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As society and business is becoming more complex, the creation and management of knowledge attracts more attention. For intelligence research it offers an alternative perspective on the art and science of intelligence that challenges a previous dominance of strategy and decision-making theories. The article is based on semi-structured interviews with intelligence personnel in four different multinational companies. Through the use of Burke’s pentad this article gives an account of important challenges encountered by intelligence personnel in modern business organizations due to an increasing dependence on different knowledge processes. These challenges are summarized in four central tasks for knowledge activists; that is to initiate and focus knowledge creation, to reduce the time and cost needed for knowledge creation, to leverage knowledge creation initiatives throughout the corporation and to guide knowledge creation by the instigation of complementary reference points. By engaging in these types of activities intelligence workers are able to stage and influence different sorts of analytical conversations, where the insights from these conversations as reformed knowledge govern an evolving strategy in dispersed circumstances. Thus, intelligence workers fulfil their purpose, which in this perspective can be viewed as creating better business in whatever process they engage in.
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Veach, Grace. "What the Spirit Knows : Charles Williams and Kenneth Burke." [Tampa, Fla] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0001877.

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Sowder, Nathan. "Risky business: A pentadic analysis of two West Virginia coal mining disasters." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23135.

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In just five years West Virginia was rocked with two devastating disasters in the coal mining industry. Despite the disasters, West Virginians could not just walk away from the mines, as they depended on the coal industry for jobs and tax revenue. West Virginia had built a purpose-driven orientation towards the coal industry through a historical and current dependency on coal. However, the two disasters had a chance to alter that dominant orientation. In order to understand how or if the coal orientation was altered, by the disaster or the discourse that followed, a pentadic analysis was completed. The analysis revealed that the coal companies constantly battled a tension between the elements of agency and purpose, while trying to overcome a scene that made safety challenging. In the end, one mining company altered the purpose-driven orientation, as the other reinforced the orientation. As both of the situations offered different orientations towards coalmining, their orientations showed that coal companies can be purpose-driven providers but also a responsible provider, understanding not only that miners need a paycheck, but also safety. In the end, when companies use the purpose-driven orientation, created from the history, present, and future of the West Virginia coal industry, their orientation drives profits and reduces the importance of safety for the coal miners, making coal mining a risky business. However, after just one disaster, despite the mining company\'s orientation, the companies become providers to no one
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Dilber, Anton. "Henry V - en ärans man : En dramatistisk analys av Sankt Crispiani dag-talet i Shakespeares Henry V." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10971.

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The purpose of this essay is to understand the rhetoric presented by Henry V in Shakespeare’s St. Crispin’s day speech. More specifically, it examines the speech from a "dramatistic" point of view, i.e. the way Henry V is labeling agent, scene, act, agency and purpose in the narrative that his rhetoric constitutes. These labels are in themselves strategic spots, allowing the rhetorician to stage a reality that seeks to promote certain ways of thinking, feeling and acting that are beneficial to him. By examining these labels closely, we gain knowledge of their workings and – perhaps more importantly – their interchangeability. The analysis is based on Kenneth Burke’s dramatistic pentad and his ideas on how dialectical transformation can deepen our understanding of certain representations of reality. The methodology used is mostly that of Kenneth Burke when dealing with the elements of the pentad and its transformations, found in his work A grammar of motives. But it is also inspired by Hahn & Morlando’s (1979) Burkean analysis of Abraham Lincoln’s second inaugural address. The main conclusion is that Henry V overcomes his rhetorical obstacles (his men’s lack of motivation and questioning of the war) by reducing his narrative to the purpose. This purpose (and key term) is "honor", treated by Henry V as a term primarily rooted in the act, which is beneficial to his cause, since it allows men of all ranks to view themselves capable of gaining honor by performing the act of fighting. Furthermore, his focus on honor (and its dreaded counterpart – mediocrity and unmanliness) has the added side effect of drawing attention from some of his men’s critique of the war.
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Danielsson, Adam. "Är det verkligen skillnad? - Trovärdighet i miljöreklam." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23965.

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Den här uppsatsen syftar till att undersöka hur trovärdighet i reklam skapas genom vilka val som görs när det kommer till narratologiska och filmtekniska komponenter. Genom en kritisk retorikanalys med stöd av narratologi och filmteknisk teori, granskas reklamfilmen ​Gunde Svan och sjungande grenar som drivmedelsbolaget Preem gav ut hösten 2019. I analysen framkommer det att Preem bygger sin trovärdighet i frågan på ethos- och pathosargumentation, där Gunde Svan och de sjungande grenarna spelar en stark roll i det narratologiska, med hjälp av filmtekniska aspekter som iscensättning, ljud och ljus.Sökord: Grön marknadsföring, Greenwashing, Kritisk retorikanalys, Trovärdighet i reklam, Burkes pentad, Filmtekniska komponenter.
This paper aims to investigate how credibility in advertising is created through what choices are made when it comes to narratological and film-technical components. Through a critical rhetorical analysis supported by narratology and cinematic theory, the commercial ​Gunde Svan och sjungande grenar, ​issued by the fuel company Preem in the fall 2019 is examined. The analysis reveals that Preem builds its credibility on the issue on ethos and pathos reasoning, where Gunde Svan and the branches play strong roles in the narratological, with the help of film-technical aspects such as staging, sound and light.Keywords: Green marketing, Greenwashing, Critical rhetorical analysis, Credibility in advertising, Burke’s Pentad, Film style
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Book chapters on the topic "Burke's pentad"

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Skågeby, Jörgen. "A Systemic Approach to Online Sharing Motivations." In Cyber Behavior, 1959–74. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5942-1.ch103.

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The purpose of this conceptual chapter is to present and argue for a cross-disciplinary and systemic approach to the examination of motivations for sharing digital media objects via social mediating technologies. The theoretical foundation of this approach is built on two social theories from rhetorical analysis (Burke's pentad) and gift research (gift systems), respectively. A synthesis of these two theories provides an approach capable of producing more coherent and contextually grounded insights regarding online sharing motivations. The reason these two theories were identified as useful is that they acknowledge and incorporate social and contextual factors. This is important to overcome the assumption that motivations to share are detached from the specifics of actors, situations, and sociotechnical means. As such, this cross-disciplinary combination challenges the limited, but common approach of trying to identify generic motivations for contributing to virtual communities. Instead, this chapter argues for a consideration of situated and contextual motivations for contributing by highlighting the conceptual questions what, to whom, how, where, and finally, why. In conclusion, the chapter fills a gap in the literature on online motivations mainly because current models focus on motivations as self-containing. Instead, this chapter suggests to consider sociotechnical means, types of relationships, values of media objects, identity, or culture in cohort.
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Skågeby, Jörgen. "A Systemic Approach to Online Sharing Motivations." In Virtual Community Participation and Motivation, 192–207. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0312-7.ch012.

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The purpose of this conceptual chapter is to present and argue for a cross-disciplinary and systemic approach to the examination of motivations for sharing digital media objects via social mediating technologies. The theoretical foundation of this approach is built on two social theories from rhetorical analysis (Burke’s pentad) and gift research (gift systems), respectively. A synthesis of these two theories provides an approach capable of producing more coherent and contextually grounded insights regarding online sharing motivations. The reason these two theories were identified as useful is that they acknowledge and incorporate social and contextual factors. This is important to overcome the assumption that motivations to share are detached from the specifics of actors, situations, and sociotechnical means. As such, this cross-disciplinary combination challenges the limited, but common approach of trying to identify generic motivations for contributing to virtual communities. Instead, this chapter argues for a consideration of situated and contextual motivations for contributing by highlighting the conceptual questions what, to whom, how, where, and finally, why. In conclusion, the chapter fills a gap in the literature on online motivations mainly because current models focus on motivations as self-containing. Instead, this chapter suggests to consider sociotechnical means, types of relationships, values of media objects, identity, or culture in cohort.
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Conference papers on the topic "Burke's pentad"

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Sadler, Victoria, and Kenneth Bellew. "Introducing rhetoric into usability: applying burke's pentad." In 2009 IEEE International Professional Communication Conference (IPCC 2009). IEEE, 2009. http://dx.doi.org/10.1109/ipcc.2009.5428217.

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Evans, Rob. "The pentad and the EIS: Using Burke's pentad to analyze environmental impact statements issued by the U.S. military." In 2011 IEEE International Professional Communication Conference (IPCC 2011). IEEE, 2011. http://dx.doi.org/10.1109/ipcc.2011.6087202.

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