Relevant bibliographies by topics / Business Administration, Marketing (0338)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Business Administration, Marketing (0338)'

Author: Grafiati
Published: 4 June 2021
Last updated: 4 February 2022

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Journal articles on the topic "Business Administration, Marketing (0338)"

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Srivastava, Ritu, and Yogesh Yadav. "Retail post-COVID growth strategy – is omni channel the way?" Emerald Emerging Markets Case Studies 11, no. 1 (April 29, 2021): 1–13. http://dx.doi.org/10.1108/eemcs-08-2020-0308.

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Learning outcomes To enable the students to appreciate the importance of the retail business environment and identification of opportunities set in the context of an emerging market. To make students understand how a value proposition (product) is crafted in a retail organisation. To introduce the technique of developing a service blueprint for designing the retail consumption experience. To induce students to analyse on what criteria should retail business models be evaluated. To introduce the students to the concept of omnichannel retail strategy. Case overview/synopsis The case is about a value-retail chain We Mart India facing the sudden lockdown situation in April 2020 because of the Covid-19 pandemic hitting India. Shailesh Mehta, the Chief Operating Officer of We Mart is wondering what he should do post the lockdown to bring back the retail chain to its pre-Covid fast-paced growth of 25% YOY in June 2019. We Mart focussed on physical stores as a part of its strategy with an emphasis on the in-store experience. The company catered to the aspirations in fashion for the youth through a series of fashion apparel and accessories in Tiers 2 and 3 cities. The company had grown successfully in two decades and had expansion plans for 2020, which now seemed hazy because of this unpredicted biological disruption impacting businesses. Mehta’s worries were intensified by the change in the consumer trend that was witnessing a shift from offline to online. He wondered about how to incorporate this change and also realign the corporate growth plans in amidst of a challenging situation. To add to his woes were thoughts about established competitors online already apart from the existing offline ones. Research methods: This case is based on primary and secondary data gathered through interviews and publicly available secondary sources. The name of the company and protagonist have been disguised. Complexity academic level The case is suitable for post-graduate (masters in buisness administration) level courses on retail management. The length of the case enables the participants to even read in the class. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing
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Rutledge, Philip. "Some Unfinished Business in Public Administration." Public Administration Review 62, no. 4 (January 2002): 390–94. http://dx.doi.org/10.1111/0033-3352.00192.

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King, Ronald H., and Richard Rawson. "An Assessment of Employee Satisfaction with Undergraduate Business-Administration Education." Journal of Marketing Education 7, no. 2 (August 1985): 65–73. http://dx.doi.org/10.1177/027347538500700210.

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Palmer, Donald. "Business Administration and Business Economics • Marketing • Accounting: The Fracturing of the American Corporate Elite." Journal of Economic Literature 51, no. 4 (December 1, 2013): 1202–3. http://dx.doi.org/10.1257/jel.51.4.1183.r10.

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Donald Palmer of University of California, Davis reviews, “The Fracturing of the American Corporate Elite” by Mark S. Mizruchi. The Econlit abstract of this book begins: “Examines the rise and fall of the American corporate elite between 1945 and the present and considers the role of this decline in the current crises of American democracy and economics. Discusses the rise of the American corporate elite; the state and the economy; labor as uneasy partner; the banks as mediators; the breakdown of the postwar consensus; winning the war but losing the battle—the fragmentation of the American corporate elite; the aftermath; and the ineffectual elite. Mizruchi is Barger Family Professor of Organizational Studies and Professor of Sociology and Business Administration at the University of Michigan.”
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Gulid, Nak. "Student Loyalty Toward Masters Degree Business Administration Curriculum At Srinakharinwirot University." American Journal of Business Education (AJBE) 4, no. 8 (July 27, 2011): 49–56. http://dx.doi.org/10.19030/ajbe.v4i8.5302.

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This research aims to study mixed factors of service marketing affecting student loyalty toward the business administration curriculum at the masters degree level at Srinakharinwirot University. It also examines the relationship between student satisfaction and loyalty in the MBA program. The results show that service marketing mixed factors have influenced student satisfaction in the MBA curriculum by approximately 39.4 percent. The product and service aspect is the most important factor in predicting student satisfaction. Furthermore, the service marketing mix has influenced student attitudinal loyalty toward the MBA curriculum by about 26.7 percent, while the service-marketing mix has influenced student behavioral loyalty by nearly 40.5 percent. Student satisfaction has rather a low positive relation to attitudinal loyalty at the 0.01 level of statistical significance. Student satisfaction has a moderately positive relation to behavioral loyalty at the statistical significance level of 0.01.
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Kyriakopoulos, Grigorios, Stamatios Ntanos, and Sofia Asonitou. "Investigating the environmental behavior of business and accounting university students." International Journal of Sustainability in Higher Education 21, no. 4 (May 15, 2020): 819–39. http://dx.doi.org/10.1108/ijshe-11-2019-0338.

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Purpose The purpose of this study is to explore the underlying dimensions of environmental behavior (EB) and examine how environmental education (EE) and ecological sensitivity (ES) motivate the EB of Business Administration and Accounting students (BAS). Design/methodology/approach A questionnaire survey was conducted and a sample of 190 BAS was randomly selected from the departments of Business Administration and Accounting and Finance at the University of West Attica (UNIWA), Greece. Findings The analysis was structured upon four underlying components under the EB of the sample: information seeking, recycling, green consuming and active participation. A positive relationship between EB and EE was revealed, while EB and ES were moderately interrelated. An important result was the hesitation of students to convert EE and ES to active participation and green consuming behavior, thus reaffirming similar results from other studies. Research limitations/implications The findings should be further developed using larger samples among other higher education institutions. Future research could be extended to students who reside at sub-urban or rural regions or students who are educated upon diverse academic disciplines. The basket of questions can be enriched with issues of immediate concern among future business executives such as the “ethical” role of accountants or the value creation for local societies. Originality/value The significance of this study lies on associating students’ EB with formal EE with personality characteristics such as ES. Educational policy-makers can enrich the curricula of BAS with environmentally oriented courses and teaching methods that can increase the active participation of students.
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Bahtera, Novyandri Taufik, Hanifiyah Yuliatul Hijriah, and Himmatul Kholidah. "COMPETITIVE STRENGTHENING THROUGH TRAINING IN DEVELOPMENT OF FINANCIAL ADMINISTRATION AND MARKETING FOR MICRO ENTREPRENEURS IN SIDOARJO REGENCY." Darmabakti Cendekia: Journal of Community Service and Engagements 2, no. 2 (April 28, 2021): 46. http://dx.doi.org/10.20473/dc.v2.i2.2020.46-50.

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Background: Strengthening of economic added value in overcoming the problem of poverty in Sidoarjo Regency through the participation of community organizations, one of which is the Muhammadiyah organization through fostering micro-businesses. But apparently there are still problems faced by most members of micro entrepreneurs who are incorporated in the form of inadequate abilities from the aspect of insight and skills. Purpose: This activity aims to increase the capacity of these micro entrepreneurs through a training in the field of financial administration records and product marketing Methods: The method used contains active training, discussion, and practice by organizing workshops and training in financial administration and tax development, and also implementation of practicing online marketing development training with the latest technology such as the use of e-commerce. Results: Micro entrepreneurs have gained insights and abilities in managing business financial administration, taxation for micro entrepreneurs and digital marketing. Conclusion: Partners can improve business competitiveness through increased skills related to the preparation of financial administration, micro business tax literacy and increased marketing through digital marketing.
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Rosenbaum, Mark Scott, Rebekah Russell-Bennett, and Germán Contreras-Ramírez. "Editorial: business education in profound disruption." Journal of Services Marketing 35, no. 5 (September 1, 2021): 553–58. http://dx.doi.org/10.1108/jsm-08-2021-528.

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Purpose This editorial aims to discuss 11 trends that are driving changes in business education, especially for Master of Business Administration (MBA) curriculum programming. Design/methodology/approach The editorial provides introspection, personal reflections and conceptualization using current literature. Findings The authors discuss 11 drivers that are influencing graduate business education. These drivers include the demographic cliff, the K-shaped recovery, MBA degrees losing their allure, emergence of two pricing structures, the rise of online universities, certificates and micro-credentials, the massive open online course (MOOC) MBA programs, MOOCs and certification, Grow with Google, Outsourcing MBA instruction and business education relevancy. Research limitations/implications Traditional university and college graduate business education providers must realize that the educational industry is experiencing a revolutionary disruption and that many universities will fail to meet learners’ expectations for relevant skills and organizational demands for employees who have specific skills for employability. Practical implications Learners will no longer rely on traditional four-year universities to obtain business skills. Originality/value This work synthesizes a disparate set of drivers that are affecting all graduate business educational providers.
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Pinkaeo, Krairoek, and Mark Speece. "Country Image and Expectations Toward International Programs in Business Administration Among Thai Students." Journal of Marketing for Higher Education 11, no. 2 (October 2001): 61–89. http://dx.doi.org/10.1300/j050v11n02_04.

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Chan, Chi-Fai, Chan-Leong Chan, and Wai-Lam Cheng. "Business Education in Hong Kong." Review of Pacific Basin Financial Markets and Policies 01, no. 04 (December 1998): 555–68. http://dx.doi.org/10.1142/s0219091598000338.

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There is a big demand for business talents in Hong Kong. Nevertheless, business schools are not producing what businesses in the Special Administration Region (SAR) need. For this reason, administrators in business schools should adopt a strategic approach when they formulate their educational goals and strategies. Several key elements which are essential to the success of business schools are discussed in this paper: customer orientation, capabilities development, and relationship and network marketing. Based on the strategic approach, a number of recommendations are made: namely, the initiation of a student intake campaign, and the emphasis on better curriculum design, extra-curricular activities, alumni activities, and the adoption of an internal marketing approach.
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Dissertations / Theses on the topic "Business Administration, Marketing (0338)"

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Glynn, Mark Selwyn. "The role of brands in manufacturer-reseller relationships." Thesis, University of Auckland, 2004. http://wwwlib.umi.com/dissertations/fullcit/3156559.

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The focus of this research is on the role of manufacturer brands for resellers within retail channels. This topic is important because of the strategic value of manufacturer brands and the increasing influence of resellers within channels of distribution. Much of the branding research has emphasised a customer brand knowledge perspective, however emerging perspectives suggest that brands are also relevant to other stakeholders including resellers. In contrast channels research has recognised the manufacturer sources of market power, but has not considered the impact of manufacturer 'push and pull' strategies within channels. A comprehensive theoretical framework therefore did not exist that addressed the reseller perspective of the brand. As a result, a multi-method research design was adopted and consisted of two phases. The first phase involved in-depth interviews, from which a conceptual framework was developed. In the second phase this framework was tested by means of a survey of supermarket buyers on major and minor brands in several product categories. Structural equation modelling was used to analyse the survey responses. The structural model showed very good fit to the data and good construct validity, reliability and stability. Brands have several sources of value to resellers including manufacturer support, brand preference and customer demand which influence the reseller satisfaction with the brand. Reseller satisfaction in turn influences other channel outcomes such as trust, commitment and performance. Minor brands are better able to influence trust and commitment than major brands. A key contribution of this research is the development of a validated conceptual framework on the value of the brand in inter-organisational relationships from the point of view of a reseller. This research shows that it is the resources associated with the brand, not just the brand itself that creates value for resellers in channel relationships.
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Benson-Rea, Maureen. "Network strategy in the New Zealand wine industry : how firms in an industry understand and use their business relationships." Thesis, University of Auckland, 2005. http://hdl.handle.net/2292/105.

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Network strategy in the New Zealand wine industry: how firms in an industry understand and use their business relationshipsThis theory-building study offers new theoretical explanations for how and why companies within a case industry use relationships in their strategies. Using qualitative data from multiple case studies within the New Zealand wine industry, the thesis captures and explains the strategic heterogeneity of diverse patterns of relationships and network interactions and how these are used strategically. Drawing on strategic management and business network theory, it emphasises how firms value their relationships in strategy, that is, how they contribute to strategy formation process and realisation outcomes. The study builds new interpretations and extends theory through in-depth exploration, providing two extensive typologies of relationships, one categorised according to the range of relationships, their functions, content and contribution to strategy, and another according to strategies and how relationships are used in their realisation. A model of relationship drivers in strategy is then developed, tested, and refined to show the purposes and outcomes of relationships and clarify the processes and conditions under which they arise and are used within an industry. The data support converging assumptions in strategic management and business network theory on the connectedness of firms in business relationships and the embeddedness of economic action in ongoing ties within social structures. Concepts of intentionality and emergence are used to show that emergence primarily arises out of intentionality.Understanding of relationships was based on the historically collective nature of the industry, on personal values, experience or approaches to relationships, on firm level strategy, especially decisions around grow, buy or connect options, and whether the firm aimed to control resources and activities internally or used relationships to achieve strategic goals. Firms focused on (in order of priority): resource-based input requirements, activity-based capability related strategies and actor-based values and these inputs operated at three levels which, singly or in combination, drove the diverse use of relationships: firm level strategy influences, relationship level influences and industry environment level influences. Two frameworks emerge which have strong explanatory power. One models how firms understanding and value placed on relationships is integrated into strategy processes. Another integrates concepts in a new way to show the main pathways through ways of understanding relationship development and use in strategy.
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Ho, George. "Globalisation and translation: Towards a paradigm shift in translation studies." Thesis, University of Auckland, 2004. http://wwwlib.umi.com/dissertations/fullcit/3173563.

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Guided by Thomas Kuhn's theory about paradigm shift advanced in The Structure of Scientific Revolutions and Mao Tsetung's theory of “the new superseding the old”, this thesis briefly examines the history of translation both in the West and in China and observes three paradigm shifts in each territory. The analyses reveal that paradigm shifts in translation theory occur when the changes in the social, economic, cultural and religious environments lead to significant changes in the practice of translation and that these changes then can no longer be adequately theorised by the old paradigms of translation. This study then critically reviews current literature on globalisation and translation and attributes its lack of depth in theorisation or some of its misleading predictions to certain scholars' inadequate investigation of the phenomenon of globalisation. In order to provide an adequate interpretation, description, explanation and prediction of the impact of globalisation on the theory and practice of translation, I investigate five aspects of globalisation and their respective impact on translation practice and find that globalisation has changed the mainstream of translation practice from canonical translation to professional (i.e., non-canonical) translation. The findings of the research demonstrate that traditional translation theories based on comparative literary study or on linguistics fail to provide an objective and comprehensive theoretical framework for the mainstream practice of translation. Therefore, it is justifiable to posit a paradigm shift in Translation Studies from canonical translation to professional translation so as to meet the demand of and challenges for the translation profession and business under the impact of globalisation. As an initiation towards the establishment of a new paradigm, I posit a “value-driven” theory based on recent developments in researches on the global economy to distinguish between canonical and professional translations. Influenced by theories of the knowledge-driven economy, I further propose to establish a force of translators as knowledge workers to better serve the demand of the global economy and the global community. To follow the principle of empiricism, I use several case studies from the real world of commercial translation to support my “value-driven” theory for Translation Studies.
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Han, Heesup. "The impact of emotion on the formation of customers' repeat visit intentions in the lodging industry." Thesis, Manhattan, Kan. : Kansas State University, 2005. http://hdl.handle.net/2097/67.

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Singi, Reddy Dinesh Reddy. "Comparative text summarization of product reviews." Thesis, Kansas State University, 2010. http://hdl.handle.net/2097/7031.

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Master of Science
Department of Computing and Information Sciences
William H. Hsu
This thesis presents an approach towards summarizing product reviews using comparative sentences by sentiment analysis. Specifically, we consider the problem of extracting and scoring features from natural language text for qualitative reviews in a particular domain. When shopping for a product, customers do not find sufficient time to learn about all products on the market. Similarly, manufacturers do not have proper written sources from which to learn about customer opinions. The only available techniques involve gathering customer opinions, often in text form, from e-commerce and social networking web sites and analyzing them, which is a costly and time-consuming process. In this work I address these issues by applying sentiment analysis, an automated method of finding the opinion stated by an author about some entity in a text document. Here I first gather information about smart phones from many e-commerce web sites. I then present a method to differentiate comparative sentences from normal sentences, form feature sets for each domain, and assign a numerical score to each feature of a product and a weight coefficient obtained by statistical machine learning, to be used as a weight for that feature in ranking various products by linear combinations of their weighted feature scores. In this thesis I also explain what role comparative sentences play in summarizing the product. In order to find the polarity of each feature a statistical algorithm is defined using a small-to-medium sized data set. Then I present my experimental environment and results, and conclude with a review of claims and hypotheses stated at the outset. The approach specified in this thesis is evaluated using manual annotated trained data and also using data from domain experts. I also demonstrate empirically how different algorithms on this summarization can be derived from the technique provided by an annotator. Finally, I review diversified options for customers such as providing alternate products for each feature, top features of a product, and overall rankings for products.
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Asperin, Amelia Estepa. "Exploring brand personality congruence : measurement and application in the casual dining restaurant industry." Diss., Manhattan, Kan. : Kansas State University, 2007. http://hdl.handle.net/2097/395.

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Hilgenkamp, Heather. "Brand equity : Does the brand name and/or price affect perceptions of quality?" Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1804.

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Han, Heesup. "Restaurant customers' emotional experiences and perceived switching barriers : a full-service restaurant setting." Diss., Manhattan, Kan. : Kansas State University, 2007. http://hdl.handle.net/2097/438.

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Crow, Janis J. "Examining cognitive processes of unstructured decision making." Diss., Manhattan, Kan. : Kansas State University, 2006. http://hdl.handle.net/2097/250.

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Ploeger, Dustin. "Growing the footprint of traditional grain origination." Thesis, Kansas State University, 2010. http://hdl.handle.net/2097/7024.

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Master of Agribusiness
Department of Agricultural Economics
Allen M. Featherstone
This thesis focuses on the rapid growth of new generation contracts used by grain producers. Specifically, the research studies a potential customer base of producers not using Cargill’s new generation contracts. A survey was conducted to uncover possible customer demand for Cargill’s marketing solutions. Those surveyed do not have the opportunity to use these solutions because their operations typically lay outside the footprint of existing Cargill grain facilities. With Cargill’s Flex Delivery Program, sales professionals have the ability to sell grain marketing solutions, like new generation contracts, to farming operations outside of existing asset footprints. From the experiences of current sales professionals offering new generation contracts via Cargill’s Flex Delivery Program, the author hypothesized that there are three primary variables influencing the likelihood of a customer finding value in the Flex Delivery Program. The size of farming operation, the number of facilities they deliver grain to and the importance they place on forward marketing are critical components to determining if a farming operation may market grain through Cargill’s Flex Delivery Program using a new generation contract. The survey results revealed the percentage of the sample population fit the criteria of a Flex Delivery candidate. The survey questions were also designed to uncover farmer demographics, current marketing styles, competition, and, in general, provide good background information useful for making follow-up sales calls on those selected to survey. The results show roughly a third of those surveyed are Flex Delivery candidates.
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Books on the topic "Business Administration, Marketing (0338)"

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Brooks, Chris. Sports marketing: Competitive business strategies for sports. Englewood Cliffs, N.J: Prentice Hall, 1994.

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C, Dodson Don, and Forthman M. Thane, eds. A marketing approach to physician recruitment. New York: Haworth Press, 1995.

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Gibson, Helen. We only teach marketing: An investigation into the marketing of post graduate management education in the South East ofEngland. Henley-on-Thames: Henley Management College, 1992.

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Gibson, Helen. We only teach marketing: An investigation into the marketing of post graduate management education in the South East of England. Henley-on-Thames: Henley Management College, 1992.

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Jowett, Sandra. Every nurse's business: The role of marketing in service delivery. London: King's Fund Publishing, 1996.

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Barta, Glenn E. Business, babies, and your bottom line: Child care management guide for owners, operators, and entrepreneurs. [Lakewood, Colo: Barta Child Care, 1992.

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Swayne, Linda E., and Mark Dodds. Encyclopedia of sports management and marketing. Thousand Oaks, Calif: Sage Publications, Inc, 2011.

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The 30 day MBA in marketing. London: Kogan Page, 2011.

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Hofgard, Mark Wm. Integrated health care delivery: Health plan business and marketing planning. St. Paul, Minn: InterStudy Publications, 1996.

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Woody, Robert Henley. Business success in mental health practice: Modern marketing, management, and legal strategies. San Francisco: Jossey-Bass Publishers, 1989.

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Book chapters on the topic "Business Administration, Marketing (0338)"

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Ebster, Claus, and Heribert Reisinger. "Studying Business Administration in Vienna." In Quantitative Marketing and Marketing Management, 587–99. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_28.

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Kostić, Slavica Cicvarić, Vinka Filipović, and Jovanka Vukmirović. "Marketing Orientation and Business Performance of Public Administration." In Innovative Management and Firm Performance, 187–99. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137402226_9.

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Lundsten, Lorman L. "Student Evaluations in a Business Administration Curriculum - A Marketing Viewpoint." In Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, 169–73. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11101-8_36.

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Miller, Gail L. "A Structure of Student Expectations from Business Administration Classes." In Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference, 177–80. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16973-6_38.

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Melichar, Joseph F. "Business, Management, and Marketing." In Assisted Living Administration and Management. New York, NY: Springer Publishing Company, 2020. http://dx.doi.org/10.1891/9780826161994.0009.

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"Marketing for Business Relocation and Expansion." In Public Administration and Public Policy, 243–44. CRC Press, 2011. http://dx.doi.org/10.1201/b11243-16.

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Bell, Philip W. "500 Administration; Business Finance; Marketing; Accounting." In Toward Greater Logic and Utility in Accounting, 351–56. Routledge, 2018. http://dx.doi.org/10.4324/9781315052663-14.

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Batko, Roman. "Business Process Modeling." In Advances in Educational Marketing, Administration, and Leadership, 100–113. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2116-9.ch005.

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This chapter presents an innovative methodology used by me for teaching a class entitled “Process Management” at the Faculty of Management and Social Communication of the Jagiellonian University. The lecture provides students with insights into the BPM theory and use of a BPM-dedicated IT tool – ADONIS by BOC, a University of Vienna-based spin-off. On the basis of theoretical guidance, as well as desktop and field research (interviews, observations), students are requested to design their own virtual enterprise. Through individual ADONIS-supported project work, they come to understand better the processes management mechanisms, risk assessment and management, and goal attainment. By designing processes relevant for any startup, students learn a key managerial function – planning. By making them aware of the business-inherent risks coming into view in process outputs, it also allows them to prepare themselves for their own market debut.
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Barreto, João Marcelo Pitiá, Maria da Graça Pitia Barreto, and Eduardo Fausto Barreto. "Supporting Business Across Continents." In Advances in Educational Marketing, Administration, and Leadership, 232–47. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2925-6.ch013.

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This chapter is aimed at providing information and guidance that may help voluntary migrants and refugees construct a new life for themselves and for their families by starting a new business to support them financially in a new setting far from their original homeplace. Cultural, legal, and operational aspects as well as management issues are of the utmost importance for a fledgling entrepreneur. In fact, these are issues that are relevant anywhere in the world and should help guarantee the success of a new company. The steps an entrepreneur will have to follow to turn a dream of starting a business into reality are discussed here. Such steps go from the starting point of identifying a business opportunity in the new region and evaluating the skills and financial resources available to implement the idea up to planning, executing, and monitoring. Specific advice is provided regarding family businesses.
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Das, Manoj. "Future of Business Education and Admission Challenges." In Advances in Educational Marketing, Administration, and Leadership, 36–47. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9073-6.ch003.

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With the mushrooming of business schools across India producing graduates that are being labeled as unemployable by industry, a serious problem is facing the business schools in India. Is it the right time to rethink how business education is being imparted? Are we actually preparing the students for the future? Do we need to relook at the way we are interacting with the industry? Is there a need for closer tie-ups? The author feels that we need to consider answering these questions if business education is to be improved. Many interesting trends such as MOOCs (massive online open classes), technology-mediated learning, experiential education (internships and field-based projects), incubator and laboratory learning (including virtual reality), and gamification need to be explored. With reference to challenges in regard to admission, only a strong differentiation in terms of content, industry tie-ups, center of excellence in collaboration with industry for knowledge creation would help.
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Conference papers on the topic "Business Administration, Marketing (0338)"

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MANEA, Natalia, and Mihaela PURCARU. "Mapping educational marketing." In The 4th International Conference on Economic Sciences and Business Administration. Fundatia Romania de Maine, 2017. http://dx.doi.org/10.26458/v4.i1.30.

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DRAGOMIR, Robert, and Mihai ANDRONIE. "Strategies in digital marketing." In The 4th International Conference on Economic Sciences and Business Administration. Fundatia Romania de Maine, 2017. http://dx.doi.org/10.26458/v4.i1.14.

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Sánchez-Casado, Noelia, and María-José Liarte-Roca. "THE ONLINE MARKETING TOOLS USED BY THE SPANISH FACULTIES OF BUSINESS ADMINISTRATION." In 12th International Technology, Education and Development Conference. IATED, 2018. http://dx.doi.org/10.21125/inted.2018.1466.

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Ramadhan, Hanifa Maulani, Nisrina Rafian, and Rosalita Rachma Agusti. "Social Marketing as a Means for Socializing Individual Income Tax for MSMEs in Malang City." In 2nd Annual International Conference on Business and Public Administration (AICoBPA 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.201116.047.

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Morales-Fernandez, Emilio J., Ricardo Flores, Vitelio Gonzalez, Yanina Rosales, Adan Vaquerano, Rafael E. Bautista, and Carlos E. Corado. "APPROACH TO SKILLS PROFILES AND EMPLOYABILITY OF BUSINESS ADMINISTRATION AND MARKETING GRADUATES IN EL SALVADOR." In 13th annual International Conference of Education, Research and Innovation. IATED, 2020. http://dx.doi.org/10.21125/iceri.2020.2161.

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Yusuf, Muhammad. "Determination of Market Orientation and Strategic Orientation Dimensions that Affect Marketing Performance of the Weaving Industry in Wajo District, South Sulawesi Province." In Proceedings of the Annual International Conference of Business and Public Administration (AICoBPA 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/aicobpa-18.2019.34.

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"Assess Stress Levels in Service Marketing Sites and Their Impact on Body Language (Applied Study in a Number of Secretarial and Business Administration Sites)." In International Conference on Accounting, Business, Economics and Politics. Ishik University, 2019. http://dx.doi.org/10.23918/icabep2019p47.

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Prasetya, Arif Budi, Hanifa Maulani Ramadhan, Kartika Putri Kumalasari, and Intan Pryllia Rahmi. "Social Marketing as a Means for Socializing Individual Income Tax for MSMEs in Malang City." In 1st International Conference on Administrative Science, Policy and Governance Studies (ICAS-PGS 2017) and the 2nd International Conference on Business Administration and Policy (ICBAP 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icaspgs-icbap-17.2017.47.

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D. Haney, John, and Mary Bowers. "Integration of Upper Division Business Core Classes: A Lesson in Informing Science." In 2002 Informing Science + IT Education Conference. Informing Science Institute, 2002. http://dx.doi.org/10.28945/2498.

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Abstract:
In an effort to provide knowledge and skills essential for successful careers, the College of Business Administration (CBA) designed and offered a course in Fall 2000 consisting of four classes (marketing, management, computer information systems, and business communication) taught together in a block by a faculty team. The overarching goal of this course format was to present business as an interdisciplinary process, to link concepts to practice. The course was named BizBlock. The BizBlock experiment for the 2000-2001 academic year showed that misinformation that leads to unfulfilled expectations results in general student dissatisfaction. The imbalance and lack of integration among the four disciplines contributed to high dissatisfaction based on unfulfilled student expectations. The results of student feedback regarding BizBlock indicate that when properly informed, people consider even an unsatisfactory experience acceptable if it is what was expected.
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Baviera-Puig, Amparo, Carmen Escriba-Perez, and Juan Buitrago-Vera. "Strategies to assess generic skills for different types of students." In Third International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/head17.2017.4797.

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The Universitat Politècnica de València (UPV) has synthesized a profile to be acquired by all the students based on 13 generic skills. For its assessment, the UPV has also developed a rubric for every skill depending on the level of the course. In this research, we develop an educational innovation for validating the rubrics for 3 of the 13 generic skills specified by the UPV. The chosen skills are: “Ability to think practically and apply knowledge in practical situations”, “Innovation, creativity and entrepreneurship ability” and “Teamwork and leadership ability”. To do this, we develop the same methodology in two groups (Morning/English) of the same course (Marketing Research of the Degree of Business Administration and Management of the Faculty of Business Administration and Management at the UPV) with significantly different student profiles. The assessment results of the skills reveal that there are no significant differences between groups. In conclusion, we could say that the rubrics developed by the UPV are adequate to assess all types of students: Erasmus or non-erasmus, working or having worked in the last 2 years or without work experience, and regardless of their satisfaction with the course.
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Reports on the topic "Business Administration, Marketing (0338)"

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McGowan, Dennis M. Marketing the Joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, Defense Focused Masters in Business Administration To Active Duty Military Officers. Fort Belvoir, VA: Defense Technical Information Center, December 2004. http://dx.doi.org/10.21236/ada429314.

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