Journal articles: 'Business Administration, Marketing (0338)'

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Srivastava, Ritu, and Yogesh Yadav. "Retail post-COVID growth strategy – is omni channel the way?" Emerald Emerging Markets Case Studies 11, no. 1 (2021): 1–13. http://dx.doi.org/10.1108/eemcs-08-2020-0308.

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Learning outcomes To enable the students to appreciate the importance of the retail business environment and identification of opportunities set in the context of an emerging market. To make students understand how a value proposition (product) is crafted in a retail organisation. To introduce the technique of developing a service blueprint for designing the retail consumption experience. To induce students to analyse on what criteria should retail business models be evaluated. To introduce the students to the concept of omnichannel retail strategy. Case overview/synopsis The case is about a value-retail chain We Mart India facing the sudden lockdown situation in April 2020 because of the Covid-19 pandemic hitting India. Shailesh Mehta, the Chief Operating Officer of We Mart is wondering what he should do post the lockdown to bring back the retail chain to its pre-Covid fast-paced growth of 25% YOY in June 2019. We Mart focussed on physical stores as a part of its strategy with an emphasis on the in-store experience. The company catered to the aspirations in fashion for the youth through a series of fashion apparel and accessories in Tiers 2 and 3 cities. The company had grown successfully in two decades and had expansion plans for 2020, which now seemed hazy because of this unpredicted biological disruption impacting businesses. Mehta’s worries were intensified by the change in the consumer trend that was witnessing a shift from offline to online. He wondered about how to incorporate this change and also realign the corporate growth plans in amidst of a challenging situation. To add to his woes were thoughts about established competitors online already apart from the existing offline ones. Research methods: This case is based on primary and secondary data gathered through interviews and publicly available secondary sources. The name of the company and protagonist have been disguised. Complexity academic level The case is suitable for post-graduate (masters in buisness administration) level courses on retail management. The length of the case enables the participants to even read in the class. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing

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Rutledge, Philip. "Some Unfinished Business in Public Administration." Public Administration Review 62, no. 4 (2002): 390–94. http://dx.doi.org/10.1111/0033-3352.00192.

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King, Ronald H., and Richard Rawson. "An Assessment of Employee Satisfaction with Undergraduate Business-Administration Education." Journal of Marketing Education 7, no. 2 (1985): 65–73. http://dx.doi.org/10.1177/027347538500700210.

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Palmer, Donald. "Business Administration and Business Economics • Marketing • Accounting: The Fracturing of the American Corporate Elite." Journal of Economic Literature 51, no. 4 (2013): 1202–3. http://dx.doi.org/10.1257/jel.51.4.1183.r10.

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Donald Palmer of University of California, Davis reviews, “The Fracturing of the American Corporate Elite” by Mark S. Mizruchi. The Econlit abstract of this book begins: “Examines the rise and fall of the American corporate elite between 1945 and the present and considers the role of this decline in the current crises of American democracy and economics. Discusses the rise of the American corporate elite; the state and the economy; labor as uneasy partner; the banks as mediators; the breakdown of the postwar consensus; winning the war but losing the battle—the fragmentation of the American corporate elite; the aftermath; and the ineffectual elite. Mizruchi is Barger Family Professor of Organizational Studies and Professor of Sociology and Business Administration at the University of Michigan.”

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Gulid, Nak. "Student Loyalty Toward Masters Degree Business Administration Curriculum At Srinakharinwirot University." American Journal of Business Education (AJBE) 4, no. 8 (2011): 49–56. http://dx.doi.org/10.19030/ajbe.v4i8.5302.

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This research aims to study mixed factors of service marketing affecting student loyalty toward the business administration curriculum at the masters degree level at Srinakharinwirot University. It also examines the relationship between student satisfaction and loyalty in the MBA program. The results show that service marketing mixed factors have influenced student satisfaction in the MBA curriculum by approximately 39.4 percent. The product and service aspect is the most important factor in predicting student satisfaction. Furthermore, the service marketing mix has influenced student attitudinal loyalty toward the MBA curriculum by about 26.7 percent, while the service-marketing mix has influenced student behavioral loyalty by nearly 40.5 percent. Student satisfaction has rather a low positive relation to attitudinal loyalty at the 0.01 level of statistical significance. Student satisfaction has a moderately positive relation to behavioral loyalty at the statistical significance level of 0.01.

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Kyriakopoulos, Grigorios, Stamatios Ntanos, and Sofia Asonitou. "Investigating the environmental behavior of business and accounting university students." International Journal of Sustainability in Higher Education 21, no. 4 (2020): 819–39. http://dx.doi.org/10.1108/ijshe-11-2019-0338.

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Purpose The purpose of this study is to explore the underlying dimensions of environmental behavior (EB) and examine how environmental education (EE) and ecological sensitivity (ES) motivate the EB of Business Administration and Accounting students (BAS). Design/methodology/approach A questionnaire survey was conducted and a sample of 190 BAS was randomly selected from the departments of Business Administration and Accounting and Finance at the University of West Attica (UNIWA), Greece. Findings The analysis was structured upon four underlying components under the EB of the sample: information seeking, recycling, green consuming and active participation. A positive relationship between EB and EE was revealed, while EB and ES were moderately interrelated. An important result was the hesitation of students to convert EE and ES to active participation and green consuming behavior, thus reaffirming similar results from other studies. Research limitations/implications The findings should be further developed using larger samples among other higher education institutions. Future research could be extended to students who reside at sub-urban or rural regions or students who are educated upon diverse academic disciplines. The basket of questions can be enriched with issues of immediate concern among future business executives such as the “ethical” role of accountants or the value creation for local societies. Originality/value The significance of this study lies on associating students’ EB with formal EE with personality characteristics such as ES. Educational policy-makers can enrich the curricula of BAS with environmentally oriented courses and teaching methods that can increase the active participation of students.

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Bahtera, Novyandri Taufik, Hanifiyah Yuliatul Hijriah, and Himmatul Kholidah. "COMPETITIVE STRENGTHENING THROUGH TRAINING IN DEVELOPMENT OF FINANCIAL ADMINISTRATION AND MARKETING FOR MICRO ENTREPRENEURS IN SIDOARJO REGENCY." Darmabakti Cendekia: Journal of Community Service and Engagements 2, no. 2 (2021): 46. http://dx.doi.org/10.20473/dc.v2.i2.2020.46-50.

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Background: Strengthening of economic added value in overcoming the problem of poverty in Sidoarjo Regency through the participation of community organizations, one of which is the Muhammadiyah organization through fostering micro-businesses. But apparently there are still problems faced by most members of micro entrepreneurs who are incorporated in the form of inadequate abilities from the aspect of insight and skills. Purpose: This activity aims to increase the capacity of these micro entrepreneurs through a training in the field of financial administration records and product marketing Methods: The method used contains active training, discussion, and practice by organizing workshops and training in financial administration and tax development, and also implementation of practicing online marketing development training with the latest technology such as the use of e-commerce. Results: Micro entrepreneurs have gained insights and abilities in managing business financial administration, taxation for micro entrepreneurs and digital marketing. Conclusion: Partners can improve business competitiveness through increased skills related to the preparation of financial administration, micro business tax literacy and increased marketing through digital marketing.

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Rosenbaum, Mark Scott, Rebekah Russell-Bennett, and Germán Contreras-Ramírez. "Editorial: business education in profound disruption." Journal of Services Marketing 35, no. 5 (2021): 553–58. http://dx.doi.org/10.1108/jsm-08-2021-528.

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Purpose This editorial aims to discuss 11 trends that are driving changes in business education, especially for Master of Business Administration (MBA) curriculum programming. Design/methodology/approach The editorial provides introspection, personal reflections and conceptualization using current literature. Findings The authors discuss 11 drivers that are influencing graduate business education. These drivers include the demographic cliff, the K-shaped recovery, MBA degrees losing their allure, emergence of two pricing structures, the rise of online universities, certificates and micro-credentials, the massive open online course (MOOC) MBA programs, MOOCs and certification, Grow with Google, Outsourcing MBA instruction and business education relevancy. Research limitations/implications Traditional university and college graduate business education providers must realize that the educational industry is experiencing a revolutionary disruption and that many universities will fail to meet learners’ expectations for relevant skills and organizational demands for employees who have specific skills for employability. Practical implications Learners will no longer rely on traditional four-year universities to obtain business skills. Originality/value This work synthesizes a disparate set of drivers that are affecting all graduate business educational providers.

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Pinkaeo, Krairoek, and Mark Speece. "Country Image and Expectations Toward International Programs in Business Administration Among Thai Students." Journal of Marketing for Higher Education 11, no. 2 (2001): 61–89. http://dx.doi.org/10.1300/j050v11n02_04.

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Chan, Chi-Fai, Chan-Leong Chan, and Wai-Lam Cheng. "Business Education in Hong Kong." Review of Pacific Basin Financial Markets and Policies 01, no. 04 (1998): 555–68. http://dx.doi.org/10.1142/s0219091598000338.

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There is a big demand for business talents in Hong Kong. Nevertheless, business schools are not producing what businesses in the Special Administration Region (SAR) need. For this reason, administrators in business schools should adopt a strategic approach when they formulate their educational goals and strategies. Several key elements which are essential to the success of business schools are discussed in this paper: customer orientation, capabilities development, and relationship and network marketing. Based on the strategic approach, a number of recommendations are made: namely, the initiation of a student intake campaign, and the emphasis on better curriculum design, extra-curricular activities, alumni activities, and the adoption of an internal marketing approach.

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Diamantopoulos, Adamantios, and Udo Wagner. "Research Productivity in Business Economics: The Case of Marketing." German Economic Review 10, no. 2 (2009): 243–48. http://dx.doi.org/10.1111/j.1468-0475.2009.00468.x.

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Abstract The German Economic Review (GER) recently published a paper by Fabel, Hein and Hofmeister about research productivity in Austrian, German and Swiss universities. The authors derive the rankings of institutions and subject areas by analyzing an impressive and comprehensive dataset, which captures the research output of business administration departments. While these rankings might hold at an aggregate level, they lack face validity at a subject-specific level. This lack of validity is demonstrated in the case of marketing by analyzing the research output of the top-ranked institutions in top-ranked journals. A number of proposals to overcome these kinds of problems are provided.

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Gladson Nwokah, N. "Marketing in governance: leader‐managerial practices for efficiency in competency‐based administration and transformational marketing model." Corporate Governance: The international journal of business in society 8, no. 1 (2008): 18–27. http://dx.doi.org/10.1108/14720700810853374.

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Martin, Gregory S., and Jeffrey K. Bray. "Assessing Customer Satisfaction with a Master of Business Administration Program: Implications for Resource Allocation." Journal of Marketing for Higher Education 8, no. 2 (1997): 15–28. http://dx.doi.org/10.1300/j050v08n02_02.

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Muhyadi, Siti Umi Khayatun Mardiyah, and Arwan Nur Ramadhan. "Improving Technology-Based Business Administration for Tour Guide of HPI Karimunjawa." Jurnal Pemberdayaan Masyarakat Madani (JPMM) 4, no. 1 (2020): 445–61. http://dx.doi.org/10.21009/jpmm.004.1.12.

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Community service activities aim at increasing the capabilities of HPI Karimunjawa members so that they are able to develop their potential to improve the welfare of tour guide entrepreneurs in the Karimunjawa Islands. The method used is the presentation of the concepts of administration and bookkeeping management, the concept of business and business administration systems, the concepts and strategies of business marketing, and the guided practice of assisting the filling of various business administration documents, and the practice and assistance of technology-based business administration management for HPI Karimunjawa using the online method. the job training and peer tutors. Based on the results of evaluations of the community service activities, it was found that: 97% of participants were able to explain the concepts of administrative management and bookkeeping able to master the material well, 85% of participants were able to explain the management of business and business administration systems well, and 97% were able to demonstrate the skills of marketing strategy management good business. Community service activities have been carried out properly in accordance with the planned program but to improve the use of technology it is necessary to improve the quality of internet network infrastructure in the Karimunjawa Islands.

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Micabalo, Kingie G., and Ryan D. Montilla. "A Tracer Study on Business Administration Program Outcomes." Asian Journal of Engineering and Applied Technology 9, no. 2 (2020): 16–28. http://dx.doi.org/10.51983/ajeat-2020.9.2.1089.

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Program Outcomes speak to comprehensive explanations that consolidate numerous zones between related information and aptitudes created over the program’s span of broad scope of courses and encounters. This investigation assesses the realization of the Business Administration Program Outcomes for the Year 2015-2019. The respondents were 673 alumni from the University of Cebu- Lapu Lapu and Mandaue. Descriptive survey method was utilized as an examination instrument on snowball sampling. The discoveries uncovered program outcomes that (1) meets the current demand and needs of the industry in the areas of human resource, marketing, accounting, and finance; (2) Communicate and collaborate effectively; and (3) Adhere strictly to professional, ethical standards were realized by the alumni understudies. Program outcomes: (4) Contribute to socio-economic development and environmental sustainability; and (5) Utilizing information technology were less realized. The examination concluded that business management research-based guidelines ought to be actualized and continued. Outcome-Based Teaching and Learning ought to be received to empower understudies to create aptitudes required in the course. Community services spreading business and management development should be adjusted each semester to guarantee maintainability in community vocation programs. Furthermore, Progression of mechanical approach to managing training and learning requests to improved adaption on the new trend and innovations of the money managers and business people.

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Malhotra, Naresh K. "Administration of Questionnaires for Collecting Quantitative Data in International Marketing Research." Journal of Global Marketing 4, no. 2 (1991): 63–92. http://dx.doi.org/10.1300/j042v04n02_05.

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Fiorentini, Giorgio. "Public marketing in the relationship between public administration and external environment." Services Marketing Quarterly 5, no. 1 (1989): 47–69. http://dx.doi.org/10.1080/15332969.1989.9984938.

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Ramirez-Nafarrate, Adrian, and Carlos Eduardo López-Hernández. "The passport nightmare: business process analysis in public service." Emerald Emerging Markets Case Studies 10, no. 2 (2020): 1–24. http://dx.doi.org/10.1108/eemcs-12-2019-0338.

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Learning outcomes Students should be able to: identify the elements of business processes; analyze efficiency measures; identify and define causes of poor efficiency in business process; analyze the results of a simulation model; propose process redesign alternatives based on the analysis; and acknowledge the challenges for improving public service processes. Case overview/synopsis The process to get a passport seems to be very simple, but Jose Hernandez, a Manufacturing Plant Director, has had bad experiences the past three times he has visited the passport office. He and his family have spent more than 3 h to get the passport for his little daughter, Maria. In this case, the authors illustrate the process analysis performed by Jose to find effective and efficient solutions to the problems that he found. The case study guides students through the analysis of a business process in public service from the perspective of the users. The students participating in the case analysis will not only learn to diagnose and describe the process but also to redesign it to achieve significant improvements. Furthermore, the students will realize that adding more resources to the process may not solve the fundamental issues, but analytical and creative skills are needed. In addition, the teaching notes provide a discussion about the existing challenges to improve public service processes. Complexity academic level Management and engineering undergraduate programs, operations management and business process design in Master of Business Administration programs. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 9: Operations and Logistics.

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CODA, RENATO CALHAU, and GUSTAVO HENRIQUE CARVALHO DE CASTRO. "MARKETING BUSINESS-TO-BUSINESS: ANÁLISE DA PRODUÇÃO CIENTÍFICA BRASILEIRA DE 2008 A 2018." Revista de Administração de Empresas 59, no. 4 (2019): 258–70. http://dx.doi.org/10.1590/s0034-759020190404.

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RESUMO Este estudo apresenta uma revisão da literatura brasileira sobre o marketing business-to-business (B2B) de 2008 a 2018. O método utilizado envolveu seleção do tópico de revisão, pesquisa na literatura, coleta, leitura e análise das publicações científicas de periódicos de nível maior ou igual a B2. Teoricamente, o B2B associou-se a seis temas: inovação, jornada do cliente e valor do relacionamento, análise de dados, aproveitamento de tecnologia, integração entre Marketing e Finanças e ecossistemas de mercados. No aspecto metodológico, predominaram pesquisas quantitativas, utilização de survey, cortes temporais transversais, uso de amostras não probabilísticas e coleta de dados via questionários/escalas. Empiricamente, as pesquisas se concentraram na jornada do cliente e valor do relacionamento. O estudo contribui ao evidenciar possibilidades de pesquisa e ao realizar um paralelo entre a produção brasileira e a internacional, a fim de traçar um panorama futuro para o estudo do marketing B2B.

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Carducci, Bernardo J., William C. Deeds, John W. Jones, et al. "Preparing Undergraduate Psychology Students for Careers in Business." Teaching of Psychology 14, no. 1 (1987): 16–20. http://dx.doi.org/10.1207/s15328023top1401_3.

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As a means of increasing their career opportunities, psychology majors can prepare themselves for business careers in areas such as marketing, human resources administration, and training and development. This article identifies some important skills for psychologists working in the business field and describes educational programs and curricular strategies for acquiring those skills.

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Akdeniz, M. Billur, and M. Berk Talay. "Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry." Journal of the Academy of Marketing Science 41, no. 5 (2013): 601–24. http://dx.doi.org/10.1007/s11747-013-0338-5.

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Rojanadilok, Thanisorn, and Viroj Daraviroj. "The Effect of Content Marketing on Decision Making of Graduate School of Business Administration in Thailand." Journal of Education and Vocational Research 9, no. 2 (2019): 27–30. http://dx.doi.org/10.22610/jevr.v9i2(v).2795.

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This study was an investigation of undergraduate student use content marketing to decision to study in the graduate school of business administration in Chonburi, Thailand. The graduate education prepares students for research in professional program.In2019, there is a lot of connection among people through the use of information and can leverage social media marketing to enhance their programs. The performance of the workplace offers the persons who graduate in graduate education level. The educators need content marketing to decision making to study in graduate school of business administration in Thailand. This study was qualitative research by In-depth interview of 30 bachelor degreeâ€™s people which three people from each district in Chonburi, Thailand. The research has significant in the websiteâ€™s content, and facebookâ€™s content of graduate school of business administration. The factors influence to apply to study in master and doctoral degree were the graduation programs, cost of attendance, graduation degree, location of the campus, university reputation, alumni, and current students opinion to graduate school.

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TREJO-PECH, CARLOS J. O., and SUSAN WHITE. "THE USE OF CASE STUDIES IN UNDERGRADUATE BUSINESS ADMINISTRATION." Revista de Administração de Empresas 57, no. 4 (2017): 342–56. http://dx.doi.org/10.1590/s0034-759020170405.

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ABSTRACT We develop constructs to evaluate the factors influencing the degree of students' acceptance of cases. In our proposed framework, student acceptance is affected by the case selection, intensity of faculty use, training, course type and level, level of instructor expertise, teaching atmosphere, and the faculty's beliefs about the usefulness of the case method. Our sample includes faculty teaching quantitative or qualitative courses across several disciplines in undergraduate business administration. Responses to a survey are analyzed using factor analysis and regression. The quantitative analysis is complemented by interviews with a subset of expert faculty using a two-round modified Delphi technique. This study may be limited by the fact that it measured faculty perceptions of the degree of students' acceptance of cases, rather than student acceptance directly. Future research might survey students or use students' courses evaluations to validate or contradict our results.

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Evelina, Tri Yulistyawati, Rena Feri Wijayanti, and Ahmad Fauzi. "PERSEPSI MAHASISWA TERHADAP MUTU PELAYANAN AKADEMIK DI JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI MALANG." Adbis: Jurnal Administrasi dan Bisnis 12, no. 2 (2019): 111. http://dx.doi.org/10.33795/j-adbis.v12i2.47.

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The research aims to: examine the quality of academic service quality (tangibles, reliability, responsibility, assurance, and empathy) influencing student satisfaction at the Malang State Polytechnic Business Administration Department. The subjects in this study are Business Administration students, there are 2 (two) academic services, namely Academic Administration for D3 Business Administration Program and DIV Marketing Management. The type of data used is primary data (questionnaire) and secondary data. The results show that the influence of the variables studied is 72.2%. and each Service Quality variable, namely Tangibles, Reliability, Assurance and Emphaty has a significantly positive effect on Student Satisfaction, but for the Responsiveness variable it shows a significant negative effect on Student Satisfaction.

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Rochdianingrum, Widhi Ariestianti, Siti Rokmi Fuadati, Ulfah Setia Iswarah, and Teguh Gunawan. "Business Administration Training For SME Women in Menur Pumpungan Village." Kontribusia (Research Dissemination for Community Development) 3, no. 2 (2020): 293. http://dx.doi.org/10.30587/kontribusia.v3i2.1370.

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Community service activities are carried out to provide administrative training to women who are MSMEs and menur pumpungan villages. Administration training provided in the form of training and assistance in the preparation of simple bookkeeping and business ethics in running a business. Training activities and assistance in preparing simple books is important so that mothers can know with certainty how much business revenues and business expenses are run. In addition to the existence of simple bookkeeping can be known the number of items that sell. Business ethics training is conducted to provide provisions for SMEs to be confident in marketing goods that are sold according to existing conditions so that consumer confidence can be achieved. The results of this activity can be concluded that UMKM mothers have understood the importance of bookkeeping and can begin to compile simple bookkeeping in their business by continuing to be accompanied by a team. In business ethics training, mothers have understood the importance of giving consumers rights. This is shown by mothers who want to redesign packaging labels that include more information for consumers such as expiration date, composition of materials used and the date of production of the product.

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Authar, Muhammad, Rahmanta Ginting, and Luhut Sihombing. "Analisis Tataniaga Ikan Bandeng Di Kecamatan Samudera Kabupaten Aceh Utara." Agrifo : Jurnal Agribisnis Universitas Malikussaleh 1, no. 1 (2016): 80. http://dx.doi.org/10.29103/ag.v1i1.1084.

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This research was conducted in September 2013. The purpose of this study was to analyze the magnitude of the marketing margin and share price received by farmers, and to analyze the ratio of benefit to cost. Data analysis method in this research is by using a business administration analysis to determine the share price, the marketing margin, share costs, share of profit between marketing institutions. To analyze the business administration, there are several approaches that can be used, namely by calculating the marketing margin, share price, share costs and benefits between marketing institutions.Research results show that the marketing margin on each existing marketing channels are varied in magnitude and distribution is uneven. Based on analysis of business administration is known that the marketing margin on all marketing channels is varied in magnitude. In the first channel the marketing margin is Rp 5500, Rp 6000 in the second channel, Rp 4500 in the third channel, and Rp 5000 in the fourth channel. Share price received by the owner of the pond in the first channel is 74.72%, 72.73% in the second channel, 78.05% in the third channel, and 76.19% in the fourth channel. Ratio of profit to cost is also varied magnitude. In the first channel: ratio of profit to cost (P / C) was 0.18 for the owner of the pond, 1.08 for collecting traders of village, 1.08 for collecting traders of the district, 3.00 for collecting traders of regency, and 11.50 for retailers outside the area. In the second channel: ratio of profit to cost (P / C) was 0.18 for the owner of the pond, 1.08 for collecting traders of village, 1.34 for collecting traders of the district, 5.67 for collecting traders of regency, and 11.50 for retailers outside the area. In the third channel: ratio of profit to cost (P / C) was 0.18 for the owner of the pond, 1.34 for collecting traders of the district, 5.67 for collecting traders of regency, and 15.67 for retailers outside the area.

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Anjani, Prila, and Shinta Wahyu Hati. "DESIGN OF STANDARD OPERATING PROCEDURES (SOP) AND IMPLEMENTATION AT PT BSP." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 5, no. 1 (2021): 105–15. http://dx.doi.org/10.30871/jaba.v5i1.2198.

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This study aims to design a Standard Operating Procedure (SOP) for shipping companies in PT Bintan Samudra Pacific. The administration is an instruction that becomes an important factor in the success of a shipping company to control transportation operations. PT BSP which requires a Standard Operating Procedure (SOP) flow which is expected to be a reference and guide in conducting administrative activities that can facilitate the management of data related to the division of marketing administration, personnel administration, and financial administration. The method used in the design of SOPs is made by summarizing and analyzing several data obtained from data collection and evaluating business processes that have been carried out. From this research, SOP administration in shipping, marketing, personnel, and financial administration can be used as a guide in data management integrated.

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Zilberman, David. "Water Marketing in California and the West." International Journal of Public Administration 26, no. 3 (2003): 291–315. http://dx.doi.org/10.1081/pad-120018876.

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Hetzner, Candace. "Business and the Conservatives." Administration & Society 21, no. 2 (1989): 134–54. http://dx.doi.org/10.1177/009539978902100201.

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Watzke, G. E., and W. A. Mindak. "Marketing-oriented planning in public administration: The case of the state development agency." International Journal of Public Administration 9, no. 2 (1987): 153–92. http://dx.doi.org/10.1080/01900698708524534.

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Cavalcanti, Marly. "Knowledge management: using information technology to obtain knowledge in a competitive environment." Corporate Ownership and Control 7, no. 1 (2009): 232–43. http://dx.doi.org/10.22495/cocv7i1c1p7.

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The purpose of this article is to emphasize the importance of corporate governance, information systems and their theoretical and practical knowledge in the upcoming years. It does not only offer an analysis of the use of information and knowledge in universities, but also explains its main significance. Another objective is to join some specific fields such as artificial intelligence, information systems, marketing, marketing research and knowledge management so that sharing, distribution and creation can be transmitted to the undergraduate student of business administration as well. In order to write this paper, the available bibliography was reviewed and a quantitative exploratory research was conducted in some universities in São Paulo, Brazil. The study showed that students of the undergraduate courses in Business Administration had low level of knowledge in Information System and Marketing Research while they are in the school and this fact permit analytical vision of risks in the treatment of governance.

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Alkhateeb, Fadi M., Kevin A. Clauson, and David A. Latif. "Availability and Perceived Value of Masters of Business Administration Degree Programs in Pharmaceutical Marketing and Management." American Journal of Pharmaceutical Education 76, no. 4 (2012): 64. http://dx.doi.org/10.5688/ajpe76464.

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Cassundé, Fernanda Roda de Souza Araújo, Nildo Ferreira Cassundé Junior, Salomão Alencar de Farias, and José Ricardo Costa de Mendonça. "What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production." Brazilian Business Review 11, no. 5 (2014): 49–71. http://dx.doi.org/10.15728/bbr.2014.11.5.3.

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Lee, Suehyun. "An Action Research for Application of Problem-Based Learning (PBL) in Marketing Courses within Business Administration." Korea Association of Yeolin Education 27, no. 4 (2019): 249–78. http://dx.doi.org/10.18230/tjye.2019.27.4.249.

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Singh, Ramendra, Pramod Paliwal, and Sanjay Sakariya. "Prabhar Oil Company, and distribution challenges in the Indian lubricants industry." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–14. http://dx.doi.org/10.1108/20450621111110672.

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Subject area Marketing-managing customer relationship, market positioning, target marketing, product strategy, distribution, retailing and supply chain management, integrated marketing communications. Study level/applicability Undergraduate and graduate students in international marketing; business administration; strategic decision making and general management courses. Case overview The case study focuses on the current scenario within the Indian automotive lubricants industry, in order to provide an understanding of the marketing challenges, especially in retailing and distribution, faced by organisations within this highly competitive sector. The case examines the implementation of marketing strategies into practice and provides an insight into the importance of branding, market segmentation, market positioning, product and pricing strategies and customer relationship management (CRM). Expected learning outcomes The case study enables the students to understand and analyse: the current business environment and dynamics of emergence in the Indian automotive lubricants market; the critical success factors for doing business in the Indian automotive lubricants market and the associated opportunities and challenges; the importance of distribution and retailing strategies in the Indian context; Izo's growth and expansion strategy in India; and Izo's sales management and CRM systems and there importance to the success of the business. Supplementary materials Teaching note.

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Box, Richard C. "Running Government Like a Business." American Review of Public Administration 29, no. 1 (1999): 19–43. http://dx.doi.org/10.1177/02750749922064256.

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Editor, El. "Campus No. 5." Realidad Empresarial, no. 5 (April 30, 2018): 51–57. http://dx.doi.org/10.5377/reuca.v0i5.6111.

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It contains: UCA FEST: "United for culture" ;U Social Business Innovation ; III Congress of Human Talent Management Five key factors for the creation of business value ; Chair of support for microenterprise ; Chair of Accounting and Auditing ; Global Money Week ; Conference on Business Reflection, Business & Society ; Honorable Mention to the best graduation jobs of Bachelor's degrees in Business Administration and Bachelor of Marketing ; Launch web site Revista Reality Empresarial. Realidad Empresarial No. 5, 2018: 51-57

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Pinem, Robetmi Jumpakita. "Improving Product Photo Understanding for Product Marketing Performance." Aksara: Jurnal Ilmu Pendidikan Nonformal 7, no. 3 (2021): 851. http://dx.doi.org/10.37905/aksara.7.3.851-854.2021.

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The continuing social media and trends provide entrepreneurs, including students who want to start their business. A large number of users and ease of access to social media and incentives are a great opportunity for entrepreneurs to do their product marketing online. One of the major issues that are important to note in online marketing is the feasibility of a product photo because a photo of the product is one of the factors that influence consumer purchase decisions. In order to increase their understanding of the product photo in performing online marketing, the Department of Business Administration will be performing training activities to Improving Understanding of the Product Photo for the Product Marketing Performance at the Faculty of Social and Political Science Diponegoro University. Students of Faculty of Social and Political Science Diponegoro University need digital coaching to improve marketing performance.

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Delbaere, Marjorie, Brooke Klassen, and Brooklyn Hess. "The University Club." CASE Journal 14, no. 6 (2018): 694–715. http://dx.doi.org/10.1108/tcj-10-2017-0098.

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Synopsis The case was written to help students understand the value that a product or service can offer a consumer in terms of helping them accomplish important tasks and overcome obstacles. It is intended to help students understand the link between marketing strategy and different business models. Research methodology The case was written after two of the co-authors assisted the organization with developing a marketing strategy and communications plan. The details in the case were gathered through personal interviews with staff as well as document analysis, including marketing documents, financial statements and strategic plans. Relevant courses and levels This case is suitable at the undergraduate level in third and fourth year marketing courses or strategy courses where all students have completed, at minimum, an introductory level marketing course. It can also be used in graduate-level business administration courses that focus on marketing strategy and positioning.

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Heisler, William J. "Ethical choices in the design and administration of executive compensation programs." Business Horizons 50, no. 4 (2007): 277–90. http://dx.doi.org/10.1016/j.bushor.2006.12.001.

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Sengupta, Pooja, and Himadri Roy Chaudhuri. "An Alternative Analysis of Scale Data: A Marketing Application." Global Business Review 18, no. 1 (2016): 163–80. http://dx.doi.org/10.1177/0972150916654066.

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The idea of materialism is one of the most important in modern consumer behaviour literature. In this article we have attempted at studying this component using the celebrated Richins and Dawson (1992) scale, where the required data has been collected using the standard instrument. This data is analyzed with the help of the mechanisms of item response theory (IRT). Specifically the graded response model has been used to analyze and get an insight into the problem of subjective well-being. Item response theory is an increasingly popular approach for development, evaluation and administration of psychological measures. We have used in this article one of the three IRT fundamentals, namely, the item response functions. We next illustrate how IRT modelling can be put to use to analyze the data collected in the study of the judgement component of subjective well-being. To that end, we have used the grm() function available in R. The results obtained are thereafter interpreted.

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Maryam, El Yachioui, and Aomari Amina. "Convergence between Marketing Approaches and the Aims of the Public Administrations: Towards an Optimization of the Citizen Relationship Management (CiRM) in Morocco." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 1 (2016): 24–33. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.21.3003.

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Traditionally, there is a tendency to think that administration and marketing are two antagonistic notions. Marketing is the science of designing the supply of a product according to the analysis of consumer expectations and taking into account the capacities of the organization as well as all the constraints of the socio-demographic, competitive environment, legal, cultural in which it evolves. For Butler and Collins (1994) marketing has shifted from transactional marketing, rather product-oriented to relational marketing, more client-oriented, which corresponds more to the expectations of public administrations regarding their relations with the citizen, especially the user. But in Morocco, there is a marketing myopia in the public sector. Indeed, this industry often complains about the lack of citizens’ interest in their services and products. These citizens become more demanding and must be satisfied. This article thus has a twofold objective: first, to show wherein the marketing myopia in Moroccan Public Administrations lies, in order to define the heart of their business, and second, to propose a marketing mix for these administrations to optimize their Citizen Relationship Management (CiRM) and see how e-administration responds to a marketing approach.

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Edowai, Desi N. "Analisis Tataniaga Kopi Arabika (Coffea arabica L) Di Distrik Kamuu Kabupaten Dogiyai." JFRES: Journal of Fiscal and Regional Economy Studies 3, no. 1 (2020): 50–55. http://dx.doi.org/10.36883/jfres.v3i1.55.

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One of the arabica coffee producing areas in Indonesia is in the Dogiyai regency. Several communities in the regency, especially the district Kamuu have coffee plantations that are managed since the 1960s. Farmers (producers) sell coffee beans to the traders. Arabica coffee beans are made into powder and marketed. In the process of marketing, business administration analysis is needed. It is conducted to know the channels and business administration functions, margins, business administration costs, profits, efficiency, as well as fees received by farmers (producers). Data was collected using the method of observation and interviews, and data collected in the form of primary and secondary data. Data is processed using tabulation. The Arabica coffee trading channel in Kamuu district is a one-level channel consisting of consumer-producer-trader traders. The trade system function at the farmer (producer) level is the financing function, while at the level of the trader, it consists of the financing function, physical function, and facility function. The Arabica coffee marketing margin is Rp. 200,000 / kg. The average cost of the trading system is Rp.31,250 / kg with a profit of Rp.168,750 / kg. Arabica coffee trading system in Kamuu district is already efficient with the fees received by farmers (producers) reached 50 percent.

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Culhane, Aidan. "Commentary: Messy Business: Leading in Regeneration." Public Administration Review 77, no. 5 (2017): 705–6. http://dx.doi.org/10.1111/puar.12774.

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Morçöl, Göktuğ, Triparna Vasavada, and Sohee Kim. "Business Improvement Districts in Urban Governance." Administration & Society 46, no. 7 (2013): 796–824. http://dx.doi.org/10.1177/0095399712473985.

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van der Wal, Zeger, and Leo Huberts. "Value Solidity in Government and Business." American Review of Public Administration 38, no. 3 (2008): 264–85. http://dx.doi.org/10.1177/0275074007309154.

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Niavand, Hossein, Farzaneh Haghighat Nia, and R. Mahesh. "The Role of Internet Marketing on E-Commerce." Business and Management Horizons 6, no. 1 (2018): 139. http://dx.doi.org/10.5296/bmh.v6i1.13204.

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In this article, the examiner will consider the best Internet promoting routes for the achievement of a business. The principal goal of this article is only understanding the effect of the Internet on various showcasing regions, for example, item improvement and administration arrangement, advancement, valuing and conveyance channels. It is demonstrated that when makers associate straightforwardly with shoppers and abbreviate the circulation channels, wasteful aspects can be killed, item conveyance time can be diminished, and producers can construct the nearer association with purchasers. Purchasers utilize the Internet to lessen costs, discover items generally inaccessible, or increment their shopping accommodation. Online shoppers expect simple, justifiable, and secure requesting and instalment frameworks. Clients need confirmation that requests will be filled promptly. Internet business makes an incentive for clients from various perspectives. Clients are dealt with as a market of one. They can get a more prominent assortment of items, regularly at bringing down costs. The study suggests that businesses should pay special attention to the impacts of the Internet and its uses in marketing to be successful and profitable.

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Kumar Kar, Sanjay, and Subrat Sahu. "Managing natural gas business: a case of Bharat Natural Gas Company Limited." Emerald Emerging Markets Case Studies 2, no. 1 (2012): 1–22. http://dx.doi.org/10.1108/20450621211214450.

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Subject area Marketing - value proposition and value delivery, switching cost, customer acquisition and retention, positioning, pricing, distribution and retailing, role of trust and transparency to build sustainable relationship in B2B context, and efficient service delivery. Study level/applicability Undergraduate and graduate students in marketing, business administration, strategy, retailing, B2B marketing, services marketing and general management courses. Also, it can be used for executive management/training programmes. Case overview The case focuses on an existing scenario of a natural gas business in Gujarat, India, in order to provide understanding of marketing challenges, especially in the B2B context, faced by organisations in this evolving business environment. The case examines the strategies and policies implemented by the company and their impact on the customer. The case presents reactions and responses from the concerned customers. The case illustrates the criticalness of understanding customer expectations and designing and delivering customer centric strategies to sustain market leadership in an evolving and competitive market. Expected learning outcomes The case study enables the students to understand and analyse: the current business environment; the important factors impacting natural gas business; economic analysis of energy; opportunity and challenges for doing cleaner and greener business; role of cleaner fuel to reduce carbon footprint; and carbon credit impacting top line and bottom line of a customer. The case provides students the opportunity to understand and analyse the importance of switching costs to acquire a new customer; and devising and implementing marketing strategies to expand customer base and enter into new territories. Supplementary materials Teaching notes.

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Nikmah, Farika. "KAJIAN TENTANG PEMASARAN ONLINE UNTUK MENINGKATKAN PELUANG BISNIS." Adbis: Jurnal Administrasi dan Bisnis 11, no. 1 (2017): 47. http://dx.doi.org/10.33795/j-adbis.v11i1.19.

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The main objective is to promote the brand, build preference and increase sales through various digital marketing techniques. The digital era goes hand in hand with technological developments, resulting in more choice in selecting marketing channels.  This research is a survey research, with the guest speaker is a student Department of Business Administration Politeknik Negeri Malang who have independent creative business based online using social media. Th with some company names. Like IceAh, Sabilahijab, Bakso Bakar Mami, Gedang Gantheng, and many more. This study provides an overview of what is the basis of media selection, strategy, segment selection, strengths and weaknesses, and what failure has been experienced in running a business. The desired hope of this research is to become a reference for prospective actors, especially young people in online marketing. So that the future can take a good example and complete it into a more powerful strategy.

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Yallapragada, RamMohan R., and Mohammad Bhuiyan. "Small Business Entrepreneurships In The United States." Journal of Applied Business Research (JABR) 27, no. 6 (2011): 117. http://dx.doi.org/10.19030/jabr.v27i6.6470.

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A small business entrepreneur is defined as an individual who establishes and manages a business for the principal purpose of profit and growth. Small businesses constitute an increasingly large proportion of businesses generally in the United States economy. They account for 39 per cent of the United States gross national product and create two out of every three new jobs in our economy. Seven important prerequisites are identified as being necessary for successfully operating a small business. These include adequate financing, qualified personnel, efficient operation and production, marketing and sales, customer service, information management and administration. One of the most significant contributors to failure of a small business relates to acquisition of adequate capital. Small Business Administration (SBA) was established by Federal Government in 1953 to provide low interest loans to small business borrowers that would not otherwise have access to credit. However, there is some criticism that these SBA programs unfairly benefit, not the small businesses, but the financial institutions that participate in the SBA loan programs. Another significant source of debt financing to small businesses is known as micro-financing, started as new wave in providing capital to small businesses by the Nobel Peace Prize winner, Muhammad Yunus, in Bangladesh.

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Journal articles on the topic 'Business Administration, Marketing (0338)'

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