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Relevant bibliographies by topics / Business Administration, Marketing. Business Administration, Management. Mass Communications / Dissertations / Theses

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Dissertations / Theses on the topic 'Business Administration, Marketing. Business Administration, Management. Mass Communications'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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1

Frauenfelder, Daniela 1969. "Decoding architects' hiring criteria and students' perceptions of the job-seeking process." Thesis, The University of Arizona, 1993. http://hdl.handle.net/10150/278359.

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The objective of this thesis is to develop a picture of the communications which constitute the job-seeking process of architecture students and the professionals that hire them. This thesis seeks to improve upon standard job-seeking and hiring paradigms and contribute to current job-seeking information, applied specifically to the architecture profession, so that architecture schools are better equipped to prepare students for employment challenges that lie ahead. Two hundred thirteen University of Arizona architecture alumni and two hundred twelve architecture students were surveyed to deter

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2

Hysenlika, Vjollca. "Communicating During an Organizational Crisis: Using Facebook as a Relationship Management Tool." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4337.

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The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different condi

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Cameron, Christina Maria. "Cause-Related Controversy: An Analysis of Corporate Sponsor Response to the Susan G. Komen/Planned Parenthood Crisis." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4805.

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ABSTRACT This qualitative study advances crisis communication and relationship management application and theory by examining the crisis response strategies used by corporations during a time of crisis involving a nonprofit partner. A qualitative content analysis was performed on the Facebook pages of 57 companies that were corporate partners of Susan G. Komen in early 2012. Nineteen companies responded using their Facebook accounts during two crisis periods studied. The researcher argues that consideration must be given to additional contingent factors beyond those proposed by situational cri

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Christensson, Ellinor, and Emilia Markert. "Två versioner av en händelse : En fallstudie om marknadskommunikation och förhållandet mellan nyhetsmedia och PR-utövare." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22399.

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År 2017 publicerades en artikel av svensk massmedia i samband med metoo- rörelsen. Artikeln rörde sexuella övergrepp av en känd profil med mycket makt inom svensk finkultur. Mannen hade nära samband med den välkända institutionen Svenska Akademien. Redan 1997 uppmärksammades anklagelserna gentemot mannen av kvällstidningen Expressen. Trots det hanterades inte anklagelserna förrän en ny artikel publicerades av Dagens Nyheter 21 år senare. Studien undersöker dels varför nyheten fick plats på medieagendan både 1997 samt 2017 samt om de två artiklarna vinklats. Studien undersöker sambandet mellan

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Abramson, Joel D. "Radio| Reaching young adult audiences, what are the challenges and opportunities for radio programmers in cultivating young adult audiences in the current media environment?" Thesis, San Jose State University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1567975.

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<p> As young adults have adopted the use of digital new media technologies, previous scholarly research has predicted a lack of interest by young adults in traditional media, including radio. This waining interest in traditional media by young adults has also been reported in the popular press. An abandonment of radio by young adults could bring about an eventual decline in audience, resulting in adverse economic effects to the broadcast radio industry and related industries, including a decrease in radio revenues, the deflation in the value of radio properties, and potential job loss. This re

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Lee, Seungjo. "Discrete emotion and motivation relative activation in appetitive and aversive motivational system as a function of anger, sadness, fear, and joy embedded in the content of televised information campaigns /." [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3255513.

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Thesis (Ph.D.)--Indiana University, Dept. of Telecommunications, 2007.<br>Title from PDF t.p. (viewed Nov. 20, 2008). Source: Dissertation Abstracts International, Volume: 68-03, Section: A, page: 0780. Adviser: Annie Lang.

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Foster, William Abbott. "The diffusion of the Internet in China." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/289812.

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The number of Internet users in China has grown from 8.9 million users in 1999 to 22 million in 2001. However, estimates of users alone do not give an adequate picture of the Internet in China. The Global Diffusion of the Internet (GDI) Project has developed a framework for looking at Internet diffusion at a country level across six dimensions. The Chinese government made the decision in 1996 to allow two organizations to run interconnecting networks that provide commercial global Internet connectivity. Under a strategy known as "letting the sons compete", it has authorized more and more state

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Jang, Hwan Young. "Themes and issues as reflected in Human Performance Technology literature a content analysis /." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3319886.

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Thesis (Ph.D.)--Indiana University, Dept. of Instructional Systems Technology, 2008.<br>Title from PDF t.p. (viewed on May 13, 2009). Source: Dissertation Abstracts International, Volume: 69-08, Section: A, page: 3213. Adviser: James A. Pershing.

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Lauer, Mark J. "Validating the ISPI standards and principles for the Certified Performance Technologist credential." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3331327.

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Thesis (Ph.D.)--Indiana University, Dept. of Instructional Systems Technology, 2008.<br>Title from PDF t.p. (viewed on Jul 24, 2009). Source: Dissertation Abstracts International, Volume: 69-11, Section: A, page: 4407. Adviser: James Pershing.

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Lee, Woo-Young. "The moderating role of sport service type on the relationship between ad message type, service trial promotion, and consumers' responses to the advertisements." [Bloomington, Ind.] : Indiana University, 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3378367.

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Thesis (Ph.D.)--Indiana University, School of Health, Physical Education, and Recreation, 2009.<br>Title from PDF t.p. (viewed on Jul 7, 2010). Source: Dissertation Abstracts International, Volume: 70-10, Section: A, page: 3942. Adviser: Choonghoon Lim.

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Coon, David Roger. "Re-writing the American dream suburbia in contemporary film and television /." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3332468.

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Thesis (Ph.D.)--Indiana University, Dept. of Communication and Culture, 2008.<br>Title from home page (viewed on May 14, 2009). Source: Dissertation Abstracts International, Volume: 69-09, Section: A, page: 3363. Adviser: Christopher Anderson.

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Lussier, Dominique. "L'évolution de la pratique du placement de produit dans le cinéma québécois: Une analyse de contenu de films produits entre 1990 et 2007." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28062.

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Cette étude a pour but d'établir le portrait de la pratique du placement de produits dans le cinéma québécois depuis 1990. Plus particulièrement, elle s'attarde à la fréquence des placements de produits ainsi qu'à leur intégration dans le contenu cinématographique. Une analyse de contenu a été effectuée sur un ensemble des films québécois produits entre 1990 et 2007 et ayant connu un succès au box-office québécois. Le codage, effectué par la chercheuse, a été réalisé selon une grille comprenant douze catégories. Les résultats de l'étude indiquent que, durant les années 90, la pratique misait s

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Reichert, William Thomas 1965. "Taking sexually oriented appeals seriously: Can they really be persuasive in social marketing situations?" Diss., The University of Arizona, 1997. http://hdl.handle.net/10150/282510.

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Message-effects research has explored in some depth the effects of emotion-evoking persuasive message elements such as fear and humor. Interestingly, persuasion research has for the most part neglected the impact of sexually-oriented appeals in persuasive contexts. To address this inadequacy, this study was designed to realize two overarching goals: (1) To contribute to what little is known about the effects of sexually-oriented appeals within persuasive contexts, and (2) to determine if this type of appeal can be effective beyond the consumer product domain to more socially-relevant contexts

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Yu, Xing 1974. "Comparing electronic commerce solutions for small businesses." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31562.

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E-commerce is a new way of doing business. It is becoming increasingly important to everybody. The objective of this thesis is to compare various design approaches and to find out the best solution for small businesses. Some commonly used technologies in developing e-commerce systems are introduced in the first three chapters. The topics covered are from Web standards and protocols to Web planning and design, from Web servers to server side programming, and most importantly, Java technology and IBM's WebSphere. Based on these technologies, two solutions are presented: building from scratch wit

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Chung, Yongkuk. "Processing advertisements on the Web the effects of animation and arousing content on orienting, arousal, encoding, and storage /." [Bloomington, Ind.] : Indiana University, 2005. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:3183476.

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Thesis (Ph.D.)--Indiana University, 2005.<br>Source: Dissertation Abstracts International, Volume: 66-08, Section: A, page: 2763. Adviser: Annie Lang. Title from dissertation home page (viewed Oct. 5, 2006).

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Reichert, William Thomas 1965. "Employing incongruency as a form of communication-relevant distraction to enhance attitude change in an advertising context." Thesis, The University of Arizona, 1993. http://hdl.handle.net/10150/278337.

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Rarely are messages devoid of visual information. Yet, theoretical explanations for the effect of visual elements on persuasion is limited. Marketers have shown that incongruent visual elements in advertisements can affect memory outcomes. This study bridged communication and consumer behavior research to develop a theoretical framework to explain the affect of incongruent visual elements on (1) attitude toward the ad, and (2) purchase intention. The results of this study provided limited support for the proposed framework. Findings indicated that relevant pictorials will yield more positive e

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Russell, Cristel Antonia. "Popular culture and persuasion: An investigation of product placements' effectiveness." Diss., The University of Arizona, 1999. http://hdl.handle.net/10150/284063.

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This dissertation explores the psychological processes involved with the placement of real brands within television programming. While empirical evidence tells us that television images influence individuals, on the one hand, and that television programs contain references to specific forms of consumption, on the other hand, the psychological effect of specific references to brands has, to date, only been reasoned theoretically (e.g., Levy 1959; McCracken 1988). Because it focuses on individuals' responses to specific brands placed within a popular culture text, the technique of product placem

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Stratton, Nicholas. "Mind & matter| The discursive construction of the iPhone in Apple's advertising." Thesis, The University of Wisconsin - Milwaukee, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1573766.

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<p> The widespread adoption of smartphone technology in the contemporary United States requires critical reflection on its role within society. This thesis compares the way Apple's television advertising discourse, from 2007 to 2011, frames the iPhone to consumers with the way Apple's iAd promotional material frames the iPhone to advertisers, and considers what the disparity between these two frameworks says about the still-evolving role of smartphone technology in society. It argues that the disparity between these two frameworks is indicative of a fundamental tension within smartphone techno

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Cooper, Coyte G. "NCAA website coverage an analysis of gender and individual sport team coverage on intercollegiate athletic home Web pages across multiple divisions /." [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3297080.

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Thesis (Ph.D.)--Indiana University, School of Health, Physical Education and Recreation, 2007.<br>Title from dissertation home page (viewed Sept. 26, 2008). Source: Dissertation Abstracts International, Volume: 69-02, Section: A, page: 0677. Adviser: Paul M. Pedersen.

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De, Ros Ky M. "A content analysis of television ads does current practice maximize cognitive processing? /." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3344625.

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Thesis (Ph.D.)--Indiana University, Dept. of Telecommunications, 2008.<br>Title from PDF t.p. (viewed on Oct. 8, 2009). Source: Dissertation Abstracts International, Volume: 70-02, Section: B, page: 1363. Adviser: Walter Gantz.

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Reimer, Vanessa. "Can You Pinch More Than An Inch: Understanding Representations of the Healthy Woman in Special K Advertisements." Thesis, University of Ottawa (Canada), 2010. http://hdl.handle.net/10393/28746.

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Stereotypical representations of women provide a critical concern to scholars in the realm of communication and women's studies, pertaining particularly to the naturalized and perpetual mass media demand for women's slimness. However the question remains as to why women's attainment and maintenance of the thin ideal is continuously necessitated within North American media culture. An ethnographic content analysis of Special K television advertisements from the past ten years reveals the latent cultural values that necessitate all women's perpetual pursuit of the thin ideal. While Special K is

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Staples, Joseph Perry. "Constructing "The Land of Sunshine": Charles FletcherLummis and the marketing of a post-frontier West." Diss., The University of Arizona, 2004. http://hdl.handle.net/10150/290051.

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This dissertation investigates Charles F. Lummis and his editorial influence, arguing that he contributed significantly to the literary and cultural construction of the American West. From 1895 to 1907, Lummis edited a Los Angeles magazine, The Land of Sunshine. Renamed Out West in 1902, the magazine served as a platform from which Lummis trumpeted his visions of the West and its literature, and helped launch various causes celebres , including restoration and preservation of Southern California's Spanish missions, establishment of a museum of the southwest, and agitation for Indian rights an

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Alao, 'Remi Kehinde Reuben. "Use of direct mail for improved electoral education that encourages civic behavior and election credibility." Thesis, University of Phoenix, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3569144.

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<p> In this quantitative quasi-experimental study, correlation and regression analyses were used to test two research hypotheses. The experiment was to examine if a relationship existed between the mode of electoral information dissemination from the election organizing body (EMB) and voters’ behavior and attitudes associated with an electoral process. A Baptist church located in Otta, Nigeria gave permission to conduct the experiment within its premises, and 285 church members took part as participants in the study. Three main elements each of modern and traditional electoral informatio

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Shin, Bongsik 1960. "The implication of information technology in telework: Adoption model and influencing factors of communication media choice among teleworkers." Diss., The University of Arizona, 1997. http://hdl.handle.net/10150/288732.

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As the post-industrial environment requires more flexibility in organizational operations, telework is gradually gaining an acceptance as a distributed organizational design. Academic research, however, has not been effective in providing rich theoretical and empirical support for the planning and implementation of telework at organizations. This dissertation is motivated to contribute telework research through the investigation of implications that general-purpose communication media have on distributive telework. First, an empirical study is performed to understand the role of individual-, c

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Romano, Nicholas Charles 1963. "A Web-based system for collaboration." Diss., The University of Arizona, 1998. http://hdl.handle.net/10150/288860.

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Today's complex environmental and organizational pressures lead to business teams distributed along the dimensions of space, time, and computing resources. Distributed teams often need to collaborate to solve complex problems together. Many information systems support simple information sharing, however group research has shown that productive problem solving extends far beyond this. Group Support Systems (GSS) researchers and product reviewers suggest that simple discussion tools fall short of supporting additional phases of group problem solving. Research into distributed collaboration is ne

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Smallwood, Amber M. K. "Mapping programming decision-making of PBS member stations negotiating centralized-distributed power and nonprofit-for profit orientation continua in program selection and scheduling /." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3324537.

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Thesis (Ph.D.)--Indiana University, Dept. of Telecommunications and American Studies, 2008.<br>Title from PDF t.p. (viewed on May 12, 2009). Source: Dissertation Abstracts International, Volume: 69-08, Section: A, page: 2926. Advisers: Michael McGregor; Jennifer A. Bryant.

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Lewandowski, Andrew David. "Obama(TM)| Political branding and participation in the 2012 U.S. presidential election." Thesis, Georgetown University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1536653.

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<p> This study examines the relationship between political branding and political participation in the 2012 U.S. presidential election and argues for a consumer-oriented polity to reinvigorate what it means to participate in elections and democracy in the United States in the 21<sup>st</sup> century. Political branding is positioned at the nexus of political marketing, political consumerism, and political participation. A theoretical framework was developed employing political branding to research its effects on the election. A national survey of 1,398 American adults was conducted to measure

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Callie, Mary Elizabeth. "In NBC we trust: The public interest, hegemony, and the "Today"show, 1952-1958." Diss., The University of Arizona, 2002. http://hdl.handle.net/10150/280158.

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This dissertation considers processes of hegemony, or the construction of consent, in network television marketing practices in the 1950s. Specifically, a case study of the Today show, which premiered in 1952, examines how RCA, and subsidiary network NBC, generated consent for continuing domination of the national television airwaves. In the context of post-World War II concern about the place of the multi-national corporations and the media in American democracy, RCA/NBC constructed its company, programming, and the image of its audience within a nexus of anti-trust, good trust (or legal mono

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Ricker, Audrey 1941. "Effects of mainstream media on upper-middle-class children of middle-school age: A qualitative study." Diss., The University of Arizona, 1997. http://hdl.handle.net/10150/282359.

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This study shows the findings of a qualitative study undertaken in the homes of seven primary participants of middle school age in Tucson, Arizona, Southern California, and New York City. The purpose of the study was to determine whether mainstream media has commodified these children into saleable audiences who would consume its media products. Findings show that all participants, at all levels, were ready to buy, and wanted to buy, at least one kind of mainstream media at any time. All participants with the exception of one, who did not seem to care about one form of media over another, purs

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Baker, Kelsey M. "Relationship Management Communications by NHL Teams on Twitter." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7735.

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The sports industry is massive, bolstered by its relationship with media. A recent development in the sport industry is the advent of social media, which offers the potential for two-way communication between sports organizations and their relevant stakeholders. Relationship management theory helps cultivate an understanding of social media as a vehicle for value creation for an organization and its stakeholders. This thesis is a content analysis of relationship communications strategies on Twitter using the accounts of five National Hockey League teams. This study builds upon existing lite

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Pimentel, Ronald Ward 1955. "Consumer preference for logo designs: Visual design and meaning." Diss., The University of Arizona, 1997. http://hdl.handle.net/10150/282334.

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Logo designs provide a quick visual shorthand for all the meaning, associations, and equity associated with a brand. Virtually all major companies utilize logos, but there is little theory-based research regarding logo design published in marketing and consumer behavior journals. Related research from psychology regarding preference for visual images has generally used special stimuli created for the laboratory that do not carry the meaning that logos acquire in the markerplace and consequently have very limited generalizability. This study seeks to begin to fill the void by examining preferen

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Kim, Maria. "Discourse variation in American magazine advertisements." [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3243779.

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Thesis (Ph.D.)--Indiana University, Dept. of Linguistics, 2006.<br>Title from PDF t.p. (viewed Nov. 17, 2008). Source: Dissertation Abstracts International, Volume: 67-12, Section: A, page: 4528. Advisers: Samuel Obeng; Beverly Hartford.

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Walkosz, Barbara Jean 1947. "A micro level analysis of communication strategies utilized in the television advertisements of male and female candidates." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290637.

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American women continue to be severely underrepresented in the number of elected political positions held. One of the obstacles that women face when seeking public office are gender stereotypes which reinforce beliefs that women may be less viable candidates than men. Gender stereotypes influence a range of evaluations about candidates including judgments about their credibility, competency, and communication strategies. This study analyzes communication campaign strategies as one area in which gender stereotyping may influence voters. Television political advertisements are the context for th

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Haile, Yohannes. "Sustainable Value And Eco-Communal Management: Systemic Measures For The Outcome Of Renewable Energy Businesses In Developing, Emerging, And Developed Economies." Case Western Reserve University School of Graduate Studies / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=case1459369970.

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Zhang, Xiaoqun. "Measurements of Media Reputation of Firms." Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1401371482.

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Hall, Kenneth D. "EXPLORING THE INFLUENCE OF COLLABORATIVE CAPABILITIES ON FOCAL-FIRM PRODUCT OUTCOMES: THE MEDIATING ROLE OF SUPPLIER CAPABILITIES." Cleveland State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=csu1384854810.

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Boswell, Marsha. "Determining effective communication strategies for Kansas wheat producers to improve willingness to pay for services." Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/810.

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Enkh-Amgalan, Rentsenkhand. "The Indulgence and Restraint Cultural Dimension: A Cross-Cultural Study of Mongolia and the United States." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/honors/329.

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This research focuses on one of the least studied cultural dimension, “indulgence versus restraint” (IVR) and how it affects consumer behavior, international marketing, and global business operations in the U.S. and Mongolia. This project is the first research on IVR in Mongolia since the country is rarely studied and there is no available data for this cultural dimension. Samples of undergraduate business students (as consumers) from both countries were studied through surveys. The findings support that Mongolians and Americans are different regarding the “indulgence” cultural dimension. This

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Cato, Rachel Leigh. "The Kentucky Cabinet for Health and Family Services’ Response to the Hepatitis a Virus Outbreak in Kentucky: An Idea Model Analysis." TopSCHOLAR®, 2019. https://digitalcommons.wku.edu/theses/3163.

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The hepatitis A crisis in Kentucky is unprecedented compared to other states. With thousands of hospitalizations and over 60 deaths in the state of Kentucky alone, there is a need to evaluate the government’s response to the hepatitis A virus (HAV) epidemic. Therefore, the instructional risk communication messages that are being conveyed by the Kentucky Cabinet for Health and Family Services (KCHFS) are instrumental in the education and action plans of Kentuckians who are at risk of contracting HAV. This study utilizes the IDEA Model Thematic Analysis Codebook as a guide to analyze the KCHFS’

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Dunfee, Melissa Catherine. "Financial Challenges of New Media Art in Contemporary Arts Institutions." University of Akron / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=akron1487646333901318.

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Balbo, Laurie. "Les communications de santé : l'effet du cadrage du message et de l'objectif annoncé (prévention versus dépistage) et la médiation par la valence de l'imagerie mentale." Phd thesis, Université de Grenoble, 2011. http://tel.archives-ouvertes.fr/tel-01062097.

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Dans nos sociétés modernes, la santé et le bien-être des individus occupent une place de plus en plus grande, ce qui a conduit les chercheurs en marketing à s'intéresser aux problématiques liées à la promotion de la santé (Block et Keller, 1995; Cox et Cox, 2001; Keller et alii, 2003; Zhao et Pechman, 2007). Sur la base des recherches qui étudient les stratégies de communication susceptibles de provoquer le changement comportemental, ce travail doctoral cherche à répondre à la problématique suivante : comment améliorer l'efficacité des communications de santé ? Par le biais de deux expérimenta

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Blake, Greyory. "Good Game." VCU Scholars Compass, 2018. https://scholarscompass.vcu.edu/etd/5377.

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This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of t

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Jamison, Kathy. "Taming consumer culture : a contractarian ethic for advertising /." 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3337807.

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Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2008.<br>Source: Dissertation Abstracts International, Volume: 69-11, Section: A, page: 4173. Adviser: Clifford Christians. Includes bibliographical references. Available on microfilm from Pro Quest Information and Learning.

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Armstrong, W. Brent. "Brenta: The structure of brand-scaping one's image(inary)." Thesis, 2005. http://hdl.handle.net/1911/17843.

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Architecture and design is not exempt from the laws of branding in the day and age of image identity and mass consumerism. Brenta is a network that maps, structures, projects and identifies the relationships of branding in the realm of modern design.

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Flores, Daniel. "Three essays on the economics of television." Thesis, 2000. http://hdl.handle.net/1911/19492.

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In the first essay, titled "Broadcasting versus Narrowcasting", we identify the characteristics of TV programs which make the programs more likely to be broadcast than to be shown on pay channels. One characteristic we focus on is the degree of extensiveness of the program. We define an extensive (intensive, respectively) program as one with a broad but shallow (narrow but deep, respectively) audience. We find that broadcast television has a bias in favor of extensive programs, while pay television has a bias in favor of intensive programs. In the second essay, titled "Allocation of Programs B

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Pimentel, Diogo Maria Trigueiros Alvim de Sousa. "Business diplomacy, corporate reputation and digital communications channels." Master's thesis, 2019. http://hdl.handle.net/10071/19423.

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We live in an increasingly interconnected world, with information flowing almost instantaneously, predominantly through digital media. This contributes to a rapidly changing world that creates new needs in specific and technical areas, leading to a paradigm shift in the way society, companies and countries relate. In this context, corporate reputation is a competitive advantage within the business world, requiring constant attention. Business Diplomacy appears as a response to both the proliferation of stakeholders, and the increasing need for corporate reputation management as a tool to ens

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Soares, André Gomes de Castro. "How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebook." Master's thesis, 2018. http://hdl.handle.net/10071/18357.

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The present dissertation aims to understand how the Portuguese telecommunication companies can effectively minimise the negative impact of a customer complaint paracrisis, occurring on their own Facebook-branded page. The research analyses how Facebook complaints and the comments posted in response to those complaints, by consumers and organisations, influence negative word-of-mouth intentions and perceived organizational reputation, of consumers who read those complaints and responses on their Facebook feed. The goal is to evaluate how the consumer ‘attitudes and perceptions towards the

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