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Relevant bibliographies by topics / Business Administration, Marketing. Business Administration, Management. Mass Communications / Journal articles

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Journal articles on the topic 'Business Administration, Marketing. Business Administration, Management. Mass Communications'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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1

Lozada-Núñez, Mauricio, and José Herrera-Herrera. "Redes sociales una herramienta de marketing político en elecciones seccionales en Ecuador." Administración 5, no. 5 (2020): 131–45. http://dx.doi.org/10.33386/593dp.2020.5.264.

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Afrina, Y., Tasneem, S., & Fatema, K. (2015). Effectiveness of digital marketing in the challenging age: an empirical study. International Journal of Management Science And Business Administration, 1(5), 69-80. Agreda, L. (2016). Análisis de la estrategia de marketing digital mediante herramientas de analítica web. Investigation Research Review, 7, 81-97. Albarrán, E., & Salzman, R. (2011). News media consumption in Latin America: Who does It? Journal of Spanish Language Media, 4, 23-39. Almuiñas, J., González, F., & Morales, D. (2013). El control estratégico: una perspectiva en co

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Altinok, Pinar. "A Strategic Approach to Reputation Management and its Reflections on Sustainable Competitiveness." International Journal of Research in Business and Social Science (2147-4478) 3, no. 2 (2014): 31–55. http://dx.doi.org/10.20525/ijrbs.v3i2.97.

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Due to the issues brought about by the current Information Age, such as rapid development of technology, easy and fast access to information, increases in international relations and global market perception, companies were compelled to seek for sustainable competitive advantage, and in this sense, the concept of "corporate reputation", which is powered by unique and original values of a corporation and which cannot be "imitated", has started to draw attention. In our day when markets are gradually reaching the point of saturation and consumers are getting the chance to evaluate more and more

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Singh, Ramendra, Pramod Paliwal, and Sanjay Sakariya. "Prabhar Oil Company, and distribution challenges in the Indian lubricants industry." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–14. http://dx.doi.org/10.1108/20450621111110672.

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Subject area Marketing-managing customer relationship, market positioning, target marketing, product strategy, distribution, retailing and supply chain management, integrated marketing communications. Study level/applicability Undergraduate and graduate students in international marketing; business administration; strategic decision making and general management courses. Case overview The case study focuses on the current scenario within the Indian automotive lubricants industry, in order to provide an understanding of the marketing challenges, especially in retailing and distribution, faced b

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Lu, Wu, and Latif Al-Hakim. "The Interaction between Collaboration, Organisational Capacity and E-Business Diffusion and their Effect on Business Performance." Journal of Electronic Commerce in Organizations 14, no. 3 (2016): 35–56. http://dx.doi.org/10.4018/jeco.2016070103.

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This study empirically tests the joint impact of trust, e-commerce diffusion and organisational capacity and collaboration and investigates the effect of the interaction among them on business performance. Basing on the literature review and seven pilot case studies, this research conducted hypotheses and mediation tests for collaboration and e-collaboration in interactive with two facilitating roles from trust and organisational capacity on business performance. Data analysis is based on a usable dataset of 395 responses (valid response rate of 79%) collected from the perspectives of CEOs and

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Tayauova, Gulzhanat. "EDITORIAL." New Trends and Issues Proceedings on Humanities and Social Sciences 6, no. 8 (2019): I. http://dx.doi.org/10.18844/prosoc.v6i8.4568.

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It is with great honor that we edit the proceedings of “7th Global Conference on Business, Economics, Management and Tourism (BEMTUR-2019)”, Lara – Antalya, Turkey, Turkey, 18-20 October 2019. As the guest editors of this issue, we are glad to have received a variety of articles focusing on Accounting, International Finance, Advertising Management, Labor Economics, Business & Economics, Labor Relations & Human Resource Management, Business Ethics, Law and Economics, Business Intelligence, Management Information Systems, Business Information Systems, Management Science, Business L

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Bektas, Prof Dr Cetin. "EDITORIAL." New Trends and Issues Proceedings on Humanities and Social Sciences 6, no. 3 (2019): I. http://dx.doi.org/10.18844/prosoc.v6i3.4578.

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It is with great honor that we edit the proceedings of “8th World Conference on Business, Economics and Management (BEM-2019)”, Grand Park Lara Hotel Convention Center, Antalya, Turkey, 26-28 April 2019. This privileged scientific event has contributed to the field of ELT for the eight year. As the guest editors of this issue, we are glad to have received a variety of articles focusing on Accounting, International Finance, Advertising Management, Labor Economics, Business & Economics, Labor Relations & Human Resource Management, Business Ethics, Law and Economics, Business Intell

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7

Burrell, Darrell Norman. "Emerging Options in Doctoral Study in Management for International Executives." Vikalpa: The Journal for Decision Makers 31, no. 3 (2006): 13–17. http://dx.doi.org/10.1177/0256090920060302.

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University business schools are facing intense criticism that their traditional MBA and other graduate management curriculum fail to teach change management skills, employee development skills, employee recruiting skills, team-building skills, and the importance of ethical behaviour. Due to increasing technology, competition, and workforce diversity, today's leadership decisions are more complex than they were five years ago. The need for today's middle managers, senior managers, vice presidents, COOs, and CEOs to have more advanced leadership education has become critical, but the traditional

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Perez-Ordonez, Cristina, Andrea Castro-martinez, and Eduardo Villena-Alarcon. "La gestión de las relaciones con los públicos en los festivales de música durante la pandemia. El caso de Bilbao BBK Live / The management of the relationships with music festivals publics during the pandemic. The case of Bilbao BBK Live." Revista Internacional de Relaciones Públicas XI, no. 21 (2021): 121–44. http://dx.doi.org/10.5783/rirp-21-2021-07-121-144.

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The health and economic crisis caused by the coronavirus pandemic has affected the totality of the population, companies and institutions. One of the most affected sectors by this crisis is Culture, especially in the performing arts and, above all, in the live music sub-sector, where it is having the greatest impact. During these months of health emergency, restrictions on venues and mobility have caused live music to almost paralyse all its activity completely. Particularly significant, due to the great repercussions of the pandemic, is the music festival sub-sector, mainly large-scale festiv

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9

Dantas, Danilo C., and François Carrillat. "The relational benefits of personalized communications in an online environment." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 30, no. 3 (2013): 189–202. http://dx.doi.org/10.1002/cjas.1254.

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10

Chang, Jen-Chia, Yuan-Du Hsiao, Su-Chang Chen, and Yu Tsung-Ta. "Core entrepreneurial competencies of students in departments of electrical engineering and computer sciences (EECS) in universities." Education + Training 60, no. 7/8 (2018): 857–72. http://dx.doi.org/10.1108/et-10-2016-0160.

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Purpose The purpose of this paper is to investigate entrepreneurial competencies of students in practicums within departments of electrical engineering and computer sciences (EECS) in universities of technology. In total, 71 faculty members who advised in entrepreneurial competitions in universities of technology were participants in the questionnaire survey to find the entrepreneurial competencies during practicums of the EECS students. Design/methodology/approach Analysis was carried out based on the literatures related to off-campus internship in universities of technology and entrepreneurs

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San-Jose, Leire, Txomin Iturralde, and Amaia Maseda. "The influence of information communications technology (ICT) on cash management and financial department performance: An explanatory model." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 26, no. 2 (2009): 150–69. http://dx.doi.org/10.1002/cjas.97.

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Cadsby, Charles Bram, and Carla Kisko. "Evaluating the Performance of Canadian Media and Communications Stocks Using Jobson and Korkie Significance Tests." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 4, no. 3 (2009): 294–301. http://dx.doi.org/10.1111/j.1936-4490.1987.tb00458.x.

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Hilty, Donald M., John Luo, Evangelina Giron, and Dong-Gil Ko. "A Shared Information Technology-Business-Health Model: Lessons for Healthcare Leaders on Integrating Technology from Investment." Psychology and Cognitive Sciences – Open Journal 7, no. 1 (2021): 1–18. http://dx.doi.org/10.17140/pcsoj-7-159.

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Objective: Technology is rapidly shifting our day-to-day existence, education, social relationships, health care and business. Psychiatric leaders have slowly explored telepsychiatric services – but few have an approach to technology in general–due to competing clinical, educational and research demands. Technology has typically been added on, rather than integrated, to institutional functions. Method: This narrative review used a literature search of Medline, PsycNET, PsycINFO, Embase, Cochrane, SpringerLink, Scopus, ABI/Inform, Business Source Complete, and Web of Science, using subject head

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Drvenkar, Nataša, Mario Banožić, and Dražen Živić. "Development of memorial tourism as a new concept - possibilities and restrictions." Tourism and hospitality management 21, no. 1 (2015): 63–77. http://dx.doi.org/10.20867/thm.21.1.5.

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The purpose – The purpose of this paper is to understand the meaning of dark and memorial tourism better, as well as to create basic preconditions for relatively new concept of tourism in Croatia, as dark and memorial tourism is well defined subject internationally. Design – The theoretical background of the topic is been presented, and further institutional support for the development of memorial tourism. The special focus is given to analysis of the factors that influence the implementation of memorial tourism in area of regional economic development strategy according to the principles of t

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15

Bektas, Cetin. "EDITORIAL." New Trends and Issues Proceedings on Humanities and Social Sciences 5, no. 2 (2018). http://dx.doi.org/10.18844/prosoc.v5i2.3668.

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It is with great honor that we edit the proceedings of “7th World Conference on Business, Economics and Management (BEM-2018)”, Ephesus – Kusadasi, Turkey, 28-30 April 2018. This privileged scientific event has contributed to the field of ELT for the seven year.As the guest editors of this issue, we are glad to have received a variety of articles focusing on Accounting, International Finance, Advertising Management, Labor Economics, Business & Economics, Labor Relations & Human Resource Management, Business Ethics, Law and Economics, Business Intelligence, Management Information System

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Bektas, Cetin. "Message from the Guest Editors." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 10 (2018). http://dx.doi.org/10.18844/prosoc.v4i10.3087.

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It is with great honor that we edit the proceedings of “6th World Conference on Business, Economics and Management (BEM-2017)”, Acapulco Hotel and Resort Convention Center, North Cyprus, 04-06 May 2017. This privileged scientific event has contributed to the field of ELT for the six year. As the guest editors of this issue, we are glad to have received a variety of articles focusing on Accounting, International Finance, Advertising Management, Labor Economics, Business & Economics, Labor Relations & Human Resource Management, Business Ethics, Law and Economics, Business Intelligence, M

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17

Hadley, Bree Jamila, and Sandra Gattenhof. "Measurable Progress? Teaching Artsworkers to Assess and Articulate the Impact of Their Work." M/C Journal 14, no. 6 (2011). http://dx.doi.org/10.5204/mcj.433.

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The National Cultural Policy Discussion Paper—drafted to assist the Australian Government in developing the first national Cultural Policy since Creative Nation nearly two decades ago—envisages a future in which arts, cultural and creative activities directly support the development of an inclusive, innovative and productive Australia. "The policy," it says, "will be based on an understanding that a creative nation produces a more inclusive society and a more expressive and confident citizenry by encouraging our ability to express, describe and share our diverse experiences—with each other and

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18

Paull, John. "Beyond Equal: From Same But Different to the Doctrine of Substantial Equivalence." M/C Journal 11, no. 2 (2008). http://dx.doi.org/10.5204/mcj.36.

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A same-but-different dichotomy has recently been encapsulated within the US Food and Drug Administration’s ill-defined concept of “substantial equivalence” (USFDA, FDA). By invoking this concept the genetically modified organism (GMO) industry has escaped the rigors of safety testing that might otherwise apply. The curious concept of “substantial equivalence” grants a presumption of safety to GMO food. This presumption has yet to be earned, and has been used to constrain labelling of both GMO and non-GMO food. It is an idea that well serves corporatism. It enables the claim of difference to se

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19

Ferguson, Hazel. "Building Online Academic Community: Reputation Work on Twitter." M/C Journal 20, no. 2 (2017). http://dx.doi.org/10.5204/mcj.1196.

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Introduction In an era of upheaval and uncertainty for higher education institutions around the world, scholars, like those in many in other professions, are increasingly using social media to build communities around mutual support and professional development. These communities appear to offer opportunities for participants to exert more positive influence over the types of interactions they engage in with colleagues, in many cases being valued as more altruistic, transformational, or supportive than established academic structures (Gibson, and Gibbs; Mewburn, and Thomson; Maitzen). What has

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