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Ignatyevs, Sergeys, Sergey A. Makushkin, and Sergiy Spivakovskyy. "Marketing of Cities as Centres of Socio-Economic Development in the Process of Globalisation." International Journal of Financial Research 12, no. 4 (March 18, 2021): 146. http://dx.doi.org/10.5430/ijfr.v12n4p146.
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Modern trends in the formation of urban development are based primarily on the extent to which the territory of a city can be attractive for investors, interested people in general and public administration systems. When regarding programs for the development of urban areas in the structure of sustainable development, it is necessary to highlight the methods of forming an attractive image of a city, which is considered a marketing tool. Understanding the possibilities for the development of an urban area requires the formation of tools for spatial marketing and opportunities for the establishment of measures for the development of individual tools of communication between city authorities and the external environment. The novelty of the research is determined by the structural feature of the formation of an integrated method of using marketing tools to promote the image of a city in the informational, social, and cultural aspects. The authors show the tools for implementing the marketing strategy of the urban area as elements of sustainable development. Stakeholders of sustainable development are shown not only local management structures but also global investment funds and transnational corporations. The practical significance of the study is determined by the possibility of forming based on an urban area, which is marked by the presence of sustainable development markers, innovative and science-intensive centres, and analytical corporations. The formation of development centres is also possible through the creation of smart cities.
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HOGARTY, THOMAS F. "ISSUES IN GASOLINE MARKETING: INTRODUCTION." Contemporary Economic Policy 3, no. 3 (March 1985): 103–4. http://dx.doi.org/10.1111/j.1465-7287.1985.tb00811.x.
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Barron, JOHN M., MICHAEL E. Staten, and JOHN Umbeck. "DISCOUNTS FOR CASH IN RETAIL GASOLINE MARKETING." Contemporary Economic Policy 10, no. 4 (October 1992): 89–102. http://dx.doi.org/10.1111/j.1465-7287.1992.tb00364.x.
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Maeda, Takao. "Study on the effect of providing learning opportunities on the formation of intention to continue work for non-regular professionals." Impact 2021, no. 7 (September 14, 2021): 41–43. http://dx.doi.org/10.21820/23987073.2021.7.41.
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In Japan, almost 40 per cent of employees are so-called 'non-regular employees'. That is to say, employees with a limited duration of employment. This is in opposition to their 'regular employee' counterparts who are full-time workers without a limited duration of employment. Non-regular employees include both part-time and full-time workers with a short- or intermediate-term of employment. The percentage of non-regular employees is on the rise in Japan and this is bringing with it decreased morale and productivity due to factors such as lack of job security. In addition, motivation is negatively affected by non-regular employees receiving fewer opportunities, such as training, for example, than regular employees. Naturally, a lack of training and education opportunities would have an adverse effect on motivation and morale. Professor Takao Maeda is based in the Faculty of Business, Marketing and Distribution, Nakamura Gakuen University in Japan, and is working alongside collaborators Professors Tomofumi Tohara and Shigeaki Mishima, who are both based in the Faculty of Business Administration, Osaka University of Economics in Japan. The team is focused on research that looks at how closing disparities between regular and non-regular employment could increase the motivation of non-regular employees.
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Anokhin, Egor V., and Vladimir A. Anokhin. "Assessing the Competitiveness in Regional Marketing." Economy of Region 17, no. 1 (March 2021): 130–44. http://dx.doi.org/10.17059/ekon.reg.2021-1-10.
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Increasing market competition requires the examination of marketing methods and tools in territorial management. Place marketing has been developing with some delay compared to value marketing, as it emerged later, shaping its theoretical and practical basis accordingly. We analyse methods for assessing territorial competitiveness in the context of place marketing. The research methodology includes methods of monitoring, comparison, analysis, synthesis, and benchmarking. The study of the evolution of ideas concerning competitiveness and place marketing revealed three important marketing concepts: production, product and selling. We analysed methods for assessing the competitiveness at the local territory, city, region, and country levels. These methods form the basis for ratings. Th e dat a o n th e competitivenes s o f territorie s allo w stat e an d loca l authoritie s to choose a marketing (demarketing) strategy depending on the desired level of influence. We propose a model of competitiveness of the state identifying the Porter diamond at the country level. This model complies with modern marketing concepts and indicates that the effectiveness of place marketing depends on public administration, the position of the country in the system of international relations, and international influence on the socio-economic processes in the state. The development of global digital economy should enable data collection to improve the decision-making process. Thus, it will be possible to regulate the administrative staff, coordinate and use data on the functioning of territories, create additional opportunities for ranking countries in accordance with available resources, socio-economic development and relationships with the population. These measures would ensure permanent competition in the field of place marketing.
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Nováková, Kamila, Raúl Compés López, and José María García Álvarez-Coque. "Ethical certification in the Spanish agrifood industry: An alternative paradigm?" Society and Economy 38, no. 3 (September 2016): 399–411. http://dx.doi.org/10.1556/204.2016.38.3.8.
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The agrifood sector belongs to traditional industries often supported by the national governments. The quality of the output is directly related to human health and, therefore, several initiatives within the EU have been introduced. These initiatives support the consciousness of the broad public, including the individual agrifood businesses. Besides the marketing standards, geographical indications and organic farming, there are also national and private certification schemes. All these tendencies aim to promote the socio-ethical principles of the business to support the non-monetary issues related to the agrifood sector. This paper provides a closer exploration of the socio-ethical aspects of companies in the Spanish agrifood sector. Any awareness of these principles in the daily business routine can be considered as a potential competitive advantage for an individual company. The objective of the paper is to examine whether there are significant differences among individual sub-industries within the Spanish agrifood sector in terms of social and ethical aspects. A sample of 66,047 different agrifood companies in the year 2012 was examined. Results of empirical tests prove that there are significant differences between the agricultural producers, manufacturers, wholesalers, and retailers.
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Baltezarević, Ivana, and Radoslav Baltezarević. "The impact of communication in the virtual environment on legal informatics." Megatrend revija 17, no. 4 (2020): 27–40. http://dx.doi.org/10.5937/megrev2004027b.
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Legal informatics is created in the context of the application of computers in law. The study of legal communication has become increasingly interdisciplinary in recent years, and in addition to fields traditionally interested in legal language (such as philosophy and linguistics), this area encompasses other disciplines, such as economics, sociology, anthropology, and psychology. Communication in a virtual environment within legal informatics and the administration of justice faces the challenges posed by globalization, migration and the growing multilingualism in the legal domain, and includes key issues of equality in access to justice in more complex, multicultural societies. Social networks influence different aspects of modern life and have a profound impact on interpersonal communication. They will continue to integrate more and more into the normal human experience and increase the scope of the human communication process. Every traditional communication channel has its obvious advantages and organizations should continue to use it, but the Internet is a channel in continuous development that enjoys great attention and is used by more than one-third of the global population. The emergence and development of techniques provided by the viral marketing strategy, strongly supported and empowered by the development of digital technologies, have given the opportunity to lesser known brands to position themselves in the mind of a large number of consumers. This can be done by creating content that will "reach" to the public and in that way to motivate further transmit of the message, through social networks, about their impressions of the product or service to other family members, friends or colleagues. Social networks, but also the Internet in general, with their rapid development become an inevitable marketing medium that will become an important factor in the business of the companies in the near future. Marketing communication is changing more and more every day in the way it communicates with consumers. By monitoring trends and developing innovative marketing communication techniques on social networks, it is possible to respond to market demands more precisely and better understand and respond to the hidden needs and wishes of consumers. Legal informatics, which is considered to be the process of managing information about data related to the legal aspects of business, is increasingly dealing with communication and content of social network users. This topic, therefore, has led to the development of mobile application and other mobile device development services advancing to step into the realm of law. Also, legal informatics, but also law in general, play a major role in identifying and sanctioning unethical and illegal activities in a virtual environment, such as hate speech and cybercrime, which can have unforeseeable consequences for information technology users and organizations and their business.
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Bányai, Edit. "The integration of social media into corporate processes." Society and Economy 38, no. 2 (June 2016): 239–59. http://dx.doi.org/10.1556/204.2016.38.2.6.
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The primary aim of this paper is to give a comprehensive overview of social media marketing solutions which can be used by companies. Many authors and researchers dealing with specialised subjects examine certain areas of this topic — and, in particular, with the influence of the social media on marketing communication. An overview of current literature and practical solutions enabled us to create a framework usable in the corporate sphere for creating a social media marketing strategy and for measuring the efficiency of social media activity. The framework helps companies to identify which social media solutions are worth taking advantage of to support their business processes, how they are able to measure the effectiveness of social media and it also provides a basis for the identification of additional research directions.
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Sutarmin and Dadang Prasetyo Jatmiko. "Value chain analysis to improve corporate performance: a case study of essential oil export company in Indonesia." Investment Management and Financial Innovations 13, no. 3 (September 23, 2016): 183–90. http://dx.doi.org/10.21511/imfi.13(3-1).2016.04.
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The purpose of this paper is to analyze the value chain, the main activities, and supporting activities as well as cost driver activity of one essential oil export company in Central Java. This research is a case study using the survey method (ex post facto). Primary data were collected by in-depth interviews and FGD (Focus Group Discussion). Secondary data were taken from natural materials purchasing department and finance department and controlling. Based on the research, the authors found that the main activity of the company consists of Supply, Purchasing/Procurement, Production Planning, Manufacturing, Materials, Quality Control (QC), Research and Development (R & D), Sales and Marketing and Customer activities. While supporting activities (support) consist of Personal and General Affair (P & GA), Information Technology (IT), Administration, Quality Assurance (QA) and Maintenance activities. Based on the value chain analysis (VCA), the company has Purchasing and R & D activities as the main activity of which is a characteristic that distinguishes the generic value chain of Porter. Purchasing a company with a cost driver activity expenditure composition of 85.6%. Clove oil is the dominant raw material of 78.26%. Based on this research, the authors, then, put forward some suggestions as follows: firstly, doing further research with the identification and analysis of internal and external factors, in order to know the internal strengths and weaknesses, opportunities and threats faced by the company. Second, analyzing company’s competitive position and the selection of alternative strategies to formulate strategies that can enhance the competitive advantage of companies. Keywords: value chain analysis, main activity, supporting activity, cost driver. JEL Classification: M21, M41
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Ohvril, Tiiu. "Estonian Food Marketing and Labels - Development and Future Perspectives." Society and Economy 27, no. 3 (December 1, 2005): 309–16. http://dx.doi.org/10.1556/socec.27.2005.3.4.
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Berács, József, Graham Hooley, Sheelagh Matear, László Sajtos, and Tamara Keszey. "A marketing tevékenység és az üzleti teljesítmény kapcsolata nemzetközi összehasonlításban." Társadalom és Gazdaság 26, no. 2 (October 1, 2004): 89–111. http://dx.doi.org/10.1556/tarsgazd.26.2004.2.1.
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Chen, Jun, Huan Wu, Xi Zhou, Maoguo Wu, Chenyang Zhao, and Shiyan Xu. "Optimization of Internet of Things E-Commerce Logistics Cloud Service Platform Based on Mobile Communication." Complexity 2021 (March 20, 2021): 1–11. http://dx.doi.org/10.1155/2021/5542914.
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E-commerce conceivable future trade, consumption, and service is a new digital employer mode. Therefore, in order to decorate the customary natural environment of operation, it is quintessential to get rid of the preferred desktop in the true field, create a social logistics and transportation administration computing device with commodity agents and distributors as the key features, and mix freight logistics, business enterprise approach waft and data waft advertising and marketing, and advertising and marketing organically. The notion of e-commerce logistics looks alongside the enchantment vogue of neighborhood technological knowledge and social demand. It is an integral part of ending e-commerce authentic economic value. All kinds of cell networks clear up the problem of data flow communication; in the technological know-how of telephone network, digital cost solves the bother of capital flow; at present, logistics is however a long-standing problem of e-commerce. Logistics has grown to be the last and entirely bottleneck of e-commerce. If logistics cannot adapt to the enchantment of e-commerce, it may also additionally lead to the slow enchantment of e-commerce. The purpose of this paper is to supply an Internet of things (IoT) e-commerce logistics cloud provider platform based totally absolutely on cell communication, which can be combined with e-commerce and beautify the transport tempo of e-commerce. This paper moreover optimizes the e-commerce logistics system, so that it can combine with e-commerce to increase out the distribution of goods, the distribution tempo of e-commerce is doubled, and e-commerce can in a similar fashion develop rapidly.
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Lakner, Zoltán, Erzsébet Szabó, and Istvánné Hajdu. "The Region of Origin as a Tool of Marketing in Hungarian Food Economy." Society and Economy 27, no. 3 (December 1, 2005): 383–98. http://dx.doi.org/10.1556/socec.27.2005.3.10.
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Kovács, Barna. "Some Aspects of Origin Labeling in CEE Countries - The Possibilities of Collective Marketing." Society and Economy 27, no. 3 (December 1, 2005): 365–81. http://dx.doi.org/10.1556/socec.27.2005.3.9.
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Kumar Kar, Sanjay, and Subrat Sahu. "Managing natural gas business: a case of Bharat Natural Gas Company Limited." Emerald Emerging Markets Case Studies 2, no. 1 (March 9, 2012): 1–22. http://dx.doi.org/10.1108/20450621211214450.
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Subject area Marketing - value proposition and value delivery, switching cost, customer acquisition and retention, positioning, pricing, distribution and retailing, role of trust and transparency to build sustainable relationship in B2B context, and efficient service delivery. Study level/applicability Undergraduate and graduate students in marketing, business administration, strategy, retailing, B2B marketing, services marketing and general management courses. Also, it can be used for executive management/training programmes. Case overview The case focuses on an existing scenario of a natural gas business in Gujarat, India, in order to provide understanding of marketing challenges, especially in the B2B context, faced by organisations in this evolving business environment. The case examines the strategies and policies implemented by the company and their impact on the customer. The case presents reactions and responses from the concerned customers. The case illustrates the criticalness of understanding customer expectations and designing and delivering customer centric strategies to sustain market leadership in an evolving and competitive market. Expected learning outcomes The case study enables the students to understand and analyse: the current business environment; the important factors impacting natural gas business; economic analysis of energy; opportunity and challenges for doing cleaner and greener business; role of cleaner fuel to reduce carbon footprint; and carbon credit impacting top line and bottom line of a customer. The case provides students the opportunity to understand and analyse the importance of switching costs to acquire a new customer; and devising and implementing marketing strategies to expand customer base and enter into new territories. Supplementary materials Teaching notes.
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Bakucs, Zoltán, Imre Fertő, and Gábor G. Szabó. "Benefits of a marketing cooperative in transition agriculture: Mórakert purchasing and service co-operative." Society and Economy 34, no. 3 (September 1, 2012): 453–68. http://dx.doi.org/10.1556/socec.34.2012.3.6.
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Lőrincz, Katalin, Éva Kruppa-Jakab, Renáta Szabó, and János Csapó. "Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary." Society and Economy 43, no. 3 (August 31, 2021): 253–69. http://dx.doi.org/10.1556/204.2021.00010.
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Abstract In recent years, the city of Veszprém was able to obtain several significant achievements concerning its green branding: it was awarded the “Hungary in Bloom” and the “Climate Star” titles together with the “Gold” prize of the Entente Florale Europe award and the special “President’s Award for the Restoration of a Public Open Space”. This case study examines the impact and results of the preparation work and participation in national and an international green branding contests on destination marketing and city image through the analysis of the literature and structured interviews with the theme specialists of the contests. The implications of the research, based on the result of displaying the future vision of Veszprém, offer best practice advice for communities that are considering using green branding tools such as entering a horticultural contest. The results of the research confirm that a potential winning entry, apart from having an attractive cityscape, needs to meet the more novel assessment criteria of these contests as well, i.e. the development of family friendly and accessible infrastructure, multilingual tourist information and digital accessibility.
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Read, Dustin, and Suzanne Marie Leland. "A Gendered Perspective on Local Economic Development: Differences in the Perceived Importance of Public Services in the Business Recruitment Process." Administration & Society 51, no. 2 (November 26, 2015): 175–96. http://dx.doi.org/10.1177/0095399715616837.
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This study uses data from a national survey of economic developers working in local government to explore gender differences in the perceived importance of public services in the business recruitment process. The results of a series of ordinal logistic regression models suggest women are more likely than men to believe public service quality and availability are important concerns for companies considering their region. These findings are consistent with the body of work examining gender gaps in the perceptions of both policymakers and the general public that may have important implications for local governments interested in promoting economic growth.
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Kleiner, George B. "Enterprise in a Market Environment: A Double Tetrad Model." Economics of Contemporary Russia, no. 2 (July 17, 2019): 7–15. http://dx.doi.org/10.33293/1609-1442-2019-2(85)-7-15.
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System-based economic theory is a natural platform for the duality concept application in modeling and studying of economic systems. Aside from revealing the nature of economic events and showing regular connections between them, the analysis of duality also allows to develop methods to efficiently manage economic processes. This paper reexamines modeling methods of economic system performance. New approach uses double description method, via dual tetrads, one illustrative of intrasystem processes and the other exhibiting external interactions of the system. It is suggested that interactions between business and market are representable as production and implementation cycles. During the former, the initial batch of raw and producing materials are sequenced through object, environment, process and project subsystems of the enterprise. Then finished product enters implementation cycle and passes through object, environment, process and project subsystems of the enterprise’s external environment. Within this cycle the object subsystem represent the enterprise as a manufacturer; environment subsystem represents market environment for sales; process subsystem represents sales process; project subsystem represents delivery of products to the customer and transfer of revenue to the manufacturer. Production flow therefore loops through the stages of these cycles as a going concern, ensuring continuous operation of the enterprise conditioned upon coordination with market. The dual tetrad model allows to determine the roles of administration (with internal content being a controlled object) and marketing (where external environment is a controlled object) in the structure of enterprise management. This paper also analyses general patterns for identification of duality phenomena in system-based economic theory and mathematical economic models of business administration.This article is an expanded report presented at the plenary session of the XX “Corporate Planning and business Development” Anniversary Symposium (April 9–10, 2019, Moscow).
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Pirogov, A. "GIS-Based Education Course for Bachelor of Management Program in the Lomonosov Moscow State University Business School." ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XL-6 (April 23, 2014): 79–82. http://dx.doi.org/10.5194/isprsarchives-xl-6-79-2014.
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An optional course, "Geographical Aspects of Business" in the framework of the Bachelor of management program in the Lomonosov Moscow State University Business School is setting the goal to introduce future discipline specialists with geographical topics of current interest for management and provide knowledge, skills and expertise of geospatial analysis and the use of geoinformation technologies in finding solutions to economic and managerial tasks. The students' feedback shows interest and demand for such a course for management students. The course has an interdisciplinary links with the main subjects such as marketing, public administration, visual communication, etc., and is based on the set of business cases dealing with Web-GIS Services, LBS, Geomarketing, Spatial analysis, etc. Open Data and corporate geodata sets are used. The pragmatist approach is selected for successful accomplishment of the course's goal, which is based on using Web-GIS tools. The Geomixer – a free web- GIS product by the company SCANEX – is chosen to be one of them. The principle "I do – I analyze" helps to minimize the theoretic constituent of the course improving the outcome of the classes. Owing to innovative methods of teaching, the educational goal of the course is achieved to the full scope despite the small number of allocated hours. The classes surely improve both the general level of geographic competence of students and provide them with the skills to work with GIS. Such optional courses will undoubtedly contribute to the development of GIS-education in management administration.
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Alam, Mohammad. "MARKETING STRATEGIES FOR THE PROMOTION OF E-COMMERCE IN SAUDI ARABIA." Journal of International Business and Economics 17, no. 1 (March 1, 2017): 109–20. http://dx.doi.org/10.18374/jibe-17-1.10.
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Jayakumar, Tulsi. "Behavioral lessons from Flipkart’s Big-Billion Day sale." Competitiveness Review 26, no. 4 (July 18, 2016): 453–75. http://dx.doi.org/10.1108/cr-03-2015-0019.
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Purpose The purpose of this paper is to understand the behavioral lessons and managerial implications of deep discount strategies used by e-commerce firms to gain a competitive advantage over rivals. The paper seeks to understand the behavioral aspects of consumer and competitor response to such online sales, particularly with reference to e-satisfaction and e-loyalty. The case study seeks to: understand the behavioral aspects of utility and customer satisfaction; understand the behavioral aspects influencing customer attitudes, preferences and choice; understand heuristics involved in consumer decision-making; and understand possible firm strategies based on a thorough analysis of behavioral influencers of customer decisions. Design/methodology/approach The paper follows a case study approach. Secondary data sources from the library, company website and newspaper articles have been used to build a case which would encourage students to discuss and analyze the application of principles of behavioral economics to marketing problems faced especially by e-retailers. It uses Flipkart’s botched-up Big-Billion Day sale to drive home lessons in behavioral economics to marketers. Findings With growing internet penetration, e-retail presents high potential in India along with its BRICS peers. However, the task of grabbing customer mindshare, as also a share of wallet of the growing Indian purchasing power through monster discounts and deals by e-tailers may not work. Firms such as Flipkart may strategize using principles of behavioral economics including confirmatory bias, framing effects, reference points, principles of loss aversion, heuristics and the peak–end rule to influence customer decision-making in their favor. They must also guard against any incidents/events which invoke the representativeness heuristic or negative confirmatory biases towards e-commerce portals. Practical implications E-tailers in countries like India should understand the behavioral implications of deep discount strategies and deals offered by them as a means of gaining competitive advantage. Attention to e-service outcome quality and e-service recovery is important. Originality/value The case is unique in its applications of behavioral economics principles to e-retailing in India. It seeks to apply behavioral principles to a major e-commerce marketing event in India. With the e-commerce industry likely to boom in India, the case study provides unique insights into competitive pricing strategies adopted by e-retailers and the feasibility thereof.
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Dann, Susan, and Peter Graham. "From Commerce to Society: Expanding the Domain of Marketing Education." Social Marketing Quarterly 4, no. 2 (June 1998): 18–24. http://dx.doi.org/10.1080/15245004.1998.9960993.
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Despite conceptual developments of the 1970s which expanded the domain of marketing from a purely business orientation to incorporate wider social causes, marketing education has continued to be dominated by the commercial perspective. Issues such as the appropriateness or otherwise of the application of marketing tools to the selling of ideas and changes in behaviors are usually only addressed as a special interest topic within general marketing courses. However, the expansion of interest in social marketing over the past decade has resulted in a greater demand for a more in-depth treatment of the subject in the tertiary education curriculum. One university which has taken the opportunity to develop the area of social marketing into a teaching specialization is Griffith University in Australia, which first offered a course devoted entirely to social marketing as part of the undergraduate curriculum in 1994. This paper outlines why and how the subject is taught and how it complements the broader curriculum of the university as well as including an overview of some of the special issues that arise in teaching a subject of this type. Between 1969 and 1972, the marketing discipline redefined and dramatically broadened its domain. First, Kotler and Levy (1969) broadened the concept of marketing, then Kotler and Zaltman (1971) specifically applied marketing to the arena of planned social change and, finally, Kotler (1972) articulated the generic concept of marketing. This generic concept — the dominant paradigm of the discipline — asserts the applicability of marketing to all kinds of exchanges, not just commercial exchanges between a customer and a supplier (Graham, 1993; Graham, 1994). This expansion of the application of the marketing concept to include nonprofit organizations, government bodies and social causes has provided a fertile ground for researchers. However, it has not yet become a significant, nor even normal, feature of marketing education within University programs. Griffith University in Australia is ideally suited to taking on the challenge of incorporating social marketing into the curriculum. Griffith University was established in 1971 with a view to broadening the discipline-based structures of traditional universities and has promoted the study and teaching of significant new fields. Evidence of this commitment includes the establishment of specialist faculties in Asian studies and environmental studies, areas not usually found in the older, more traditional universities. From its inception, multidisciplinary and interdisciplinary teaching and research has been actively encouraged at Griffith University. It was within this multi- and inter-disciplinary environment that the course in Social Marketing was developed. It is worth noting that the specialization in Social Marketing was developed in response to student interest, rather than as a result of a traditional inclusion or ideological assertion of relevance. Originally, social marketing was taught as a minor part of another undergraduate elective, Contemporary Issues in Marketing.
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Fedirko, Olha, Tetiana Zatonatska, Tomasz Wolowiec, and Stanislaw Skowron. "Data Science and Marketing in E-Commerce Amid COVID-19 Pandemic." EUROPEAN RESEARCH STUDIES JOURNAL XXIV, Special Issue 2 (June 1, 2021): 3–16. http://dx.doi.org/10.35808/ersj/2187.
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Hennyeyová, K. "Internet as an important element of the information society and e-business development." Agricultural Economics (Zemědělská ekonomika) 51, No. 8 (February 20, 2012): 369–72. http://dx.doi.org/10.17221/5121-agricecon.
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The Internet is a main element of development of the information society, particularly in Europe, where it can help to remove national boundaries, and create a truly European economics and information society. The information society represents the most fundamental change in our life, with huge opportunities for all people. Information and Communication Technologies (ICT) allow for new forms of partnership between companies, suppliers and consumers, improving the way they work and the products and services they offer. Electronic Commerce as a general concept covers any form of business transaction that is conducted electronically, using telecommunications and computer networks. Such transactions occur between companies, between companies and their customers, or between companies and public administration.
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Schoeman, Aldi, Geoff Bick, and Claire Barnardo. "Cape union mart: digital transformation and customer experience during a crisis." Emerald Emerging Markets Case Studies 11, no. 3 (August 12, 2021): 1–47. http://dx.doi.org/10.1108/eemcs-04-2021-0116.
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Learning outcomes The learning outcomes of this paper are as follows: to define the scope of digital customer experience, why it is important and how it can be used to create a competitive advantage, to evaluate the various challenges for traditional retail businesses that undertake a digital transformation strategy, to critically assess a chosen digital transformation strategy, to identify the key features of a successful digital transformation strategy and to develop a crisis communication strategy. Case overview/synopsis The Cape Union Mart Group is a typical apparel retail company faced with the challenge of improving the digital customer experience and accelerating digital transformation in the wake of the Covid-19 pandemic. Due to the pandemic, the demand for e-commerce increased dramatically. However, strict lockdown regulations forbade the delivery of clothing. When the lockdown was lifted, there was an order backlog of four weeks. To add to this challenge, the Group was in the midst of a technology update. They moved their entire information technology (IT) backbone to three clouds and, just a week before the lockdown, launched five new websites for its five different retail chains. The ultimate goal with the technology update was to give the company a competitive advantage by improving the customer experience. However, having to do this at an accelerated pace due to the pandemic posed a number of challenges. The case provides a vivid description of how the crisis unfolded and how Grant De Waal-Dubla, the executive of e-commerce and IT at the Group and his team responded to the challenges, together with the marketing team. Based on the success of e-commerce during the lockdown, the owners of the business then tasked Grant with new, aggressive growth targets. Whilst dealing with the aftermath of the lockdown, Grant’s main challenge is to develop a strategy to reach those targets. Complexity academic level The primary target audience for this case are postgraduate students enrolled on programmes such as Master of Business Administration or specialist masters in a business field such as marketing or strategy and also for Executive Education courses. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.
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Caamaño, Libi, Nathyn Collins, Adrián Valencia, and Lilia Valencia. "Incidencia de la gestión de marketing y procedimientos de injerencia contable en las empresas privadas de la Provincia de Santa Elena, año 2014-2015." Revista Científica y Tecnológica UPSE 3, no. 1 (December 28, 2015): 152–58. http://dx.doi.org/10.26423/rctu.v3i1.83.
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Los sistemas de control contable permiten a la empresa conocer sobre la situación económica y tomar decisiones; por otro lado la gestión de marketing facilita el cumplimiento de los objetivos comerciales, al captar la atención del mercado meta, estimulando a los clientes a la acción de compra, y fidelización de clientes actuales, estos dos componentes permiten a las empresas de cualquier índole aprovechar las oportunidades del entorno al conocer la situación actual, de esta manera se minimiza el impacto negativo. El presente trabajo tiene como objetivo evaluar la incidencia de los sistemas de control contable y de marketing en la gestión administrativa de las empresas privadas en la provincia de Santa Elena, el proceso de levantamiento de información se orientó en la obtención de información por parte de los gerentes de las empresas, personal financiero y el personal de relaciones públicas al no existir departamento de marketing en la mayorías de las empresas. Se evidenció que no existen acciones estratégicas innovadoras en las empresas, que permitan generar conocimiento de marca efectiva en el mercado meta, sin embargo, los sistemas contables que se emplean son adecuados, aunque sean efectuados en su mayoría de forma tradicional, es decir, no se emplean herramientas tecnológicas. Se determinó la importancia de implementar sistemas de control contable que mejoren las gestiones administrativas de las empresas privadas de la provincia, así como gestiones de marketing que mejoren el cumplimiento de objetivos comerciales de las entidades. AbstractAccounting control systems allow the company to know about the economic situation and make decisions; secondly marketing management facilitates compliance with business objectives, to capture the attention of the target market, encouraging customers to purchase action, and current customer loyalty, these two components enable companies to take advantage of any kind environmental opportunities to know the current situation, so the negative impact is minimized. This study aims to assess the impact of accounting control systems and marketing in the administration of private enterprises in the province of Santa Elena, the process of gathering information was aimed at obtaining information from the company managers, financial personnel and public relations in the absence of marketing department in the majority of companies. It was evident that no innovative strategic actions in companies, that will generate knowledge effectively brand in the target market, however, the accounting systems used are appropriate, whether made mostly traditional way, not technological tools are used. The importance of implementing accounting control systems that improve the administrative management of private enterprise in the province, as well as marketing efforts to improve compliance with business objectives entities was determined.
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Stojkovic, Dragan, Stipe Lovreta, and Zoran Bogetic. "Multichannel strategy - the dominant approach in modern retailing." Ekonomski anali 61, no. 209 (2016): 105–27. http://dx.doi.org/10.2298/eka1609105s.
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The purpose of this paper is to thoroughly analyse the concept of multichannel strategy, focussing on retail, to enable the academic community and marketers to better understand its advantages and disadvantages. This paper presents a comprehensive literature review and financial data analysis. The authors have analysed the financial data of 88 retail companies in the 2007 to 2014 period, and have proven that the importance of multichannel strategy has grown with the emergence of e-commerce. The main hypothesis is that the multichannel concept dominates modern marketing channels because it is widely accepted and provides superior financial performance. Multichannel retailing is definitely a winning concept, if adequately implemented. However, wrongly implemented it can negatively influence business performance.
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Pradhana, Ryan Surya. "THE AUTHORITY OF THE DISTRICT HEAD IN TO MANAGE REGIONAL OWNED ENTERPRISES." Jurnal Hukum Peratun 2, no. 2 (December 3, 2019): 235–58. http://dx.doi.org/10.25216/peratun.222019.235-258.
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Law Number 23 of 2014 concerning Regional Government divides Regional-Owned Enterprises into Regional Public Companies and Regional Companies. The Regional Government Law divides government affairs into three classifications, namely absolute government affairs, concurrent government affairs, and general government affairs. Furthermore, government authority is the right and obligation of the government in carrying out government actions or actions as regulated in Article 1 point 6 jo. Article 17 through Article 19 jo. Article 1 point 8 of the Government Administration Law. Regional government authority is the implementation of government affairs as regulated in Article 1 point 5 of the Regional Government Law, which states that government affairs are governmental powers which are the authority of the President whose implementation is carried out by state ministries and administrators of Regional Governments to protect, serve, empower and prosper the community, among others through the establishment of Regional owned enterprises. Regional-owned enterprises are established through regional regulations based on regional needs and business field feasibility. Regional needs are assessed through studies covering aspects of public services and community needs. Meanwhile, the feasibility of the business sector of Regional Owned Enterprises is studied through analysis of economic feasibility, market and marketing analysis, financial feasibility analysis, and analysis of other aspects. Analysis of other aspects contains aspects of laws and regulations, availability of technology, and availability of human resources.
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Miyazaki, Anthony D., and Ana Fernandez. "Internet Privacy and Security: An Examination of Online Retailer Disclosures." Journal of Public Policy & Marketing 19, no. 1 (April 2000): 54–61. http://dx.doi.org/10.1509/jppm.19.1.54.16942.
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The Federal Trade Commission has declared the privacy and security of consumer information to be two major issues that stem from the rapid growth in e-commerce, particularly in terms of consumer-related commerce on the Internet. Although prior studies have assessed online retailer responses to privacy and security concerns with respect to retailers’ disclosure of their practices, these studies have been fairly general in their approaches and have not explored the potential for such disclosures to affect consumers. The authors examine online retailer disclosures of various privacy- and security-related practices for 17 product categories. They also compare the prevalence of disclosures to a subset of data from a consumer survey to evaluate potential relationships between online retailer practices and consumer perceptions of risk and purchase intentions across product categories.
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Chakraborty, Debashis. "Book review: Pralok Gupta (Ed), E-Commerce in India: Economic and Legal Perspectives." Foreign Trade Review 56, no. 2 (May 2021): 225–27. http://dx.doi.org/10.1177/0015732521995170.
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Bruce, Donald, William Fox, and Matthew Murray. "TO TAX OR NOT TO TAX? THE CASE OF ELECTRONIC COMMERCE." Contemporary Economic Policy 21, no. 1 (January 2003): 25–40. http://dx.doi.org/10.1093/cep/21.1.25.
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Amawate, Vibhas, and Madhurima Deb. "Post acquisition brand identity: acquisition of Flipkart group by Walmart Inc." Emerald Emerging Markets Case Studies 11, no. 2 (June 23, 2021): 1–21. http://dx.doi.org/10.1108/eemcs-12-2018-0274.
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Learning outcomes The learning outcomes are as follows: factors to be considered in devising the best post-acquisition brand identity and outline market research techniques, which can be used to identify the best-suited post-acquisition brand identity strategy. Case overview/synopsis The case study discusses the brand strategy, which Walmart Inc needs to adopt post its acquisition of Flipkart Pvt. Ltd (Flipkart) Group in India. Flipkart had acquired Myntra Designs Pvt. Ltd (Myntra) and Novarris Fashion Trading Private Limited (Jabong), but had kept their brand identity intact; Walmart Inc was faced with the decision on moving ahead with the brand strategy of keeping individual brand identities or merging all of these into a single brand identity. The study aims to provide valuable insights into the decision-making process adopted by Walmart Inc. It includes also the role of cause-related marketing in the positioning of Myntra as a socially responsible brand. The case study opted for an exploratory research design study using the qualitative research method of in-depth interviews. In total, 10 experts in the area of marketing, market research and marketing communication were interviewed. The qualitative data were analyzed using a template approach, which analyzes the text using a codebook or an analysis guide. The analysis guide already has clearly defined themes or categories. As the qualitative interviews progress, these themes get revised. These themes are analyzed qualitatively rather than statistically. The case study suggests to the management of Walmart Inc that they need to merge Myntra and Jabong based on the degree of similarity of consumer demographics, income/social class of buyers, brand identity and buying behavior. Myntra needs to retain as opposed to Jabong, as Myntra is perceived to be a socially responsible brand that creates a purchase disposition in the minds of the consumers. A more extensive quantitative study would offer better generalizability. It was not feasible to conduct a quantitative study due to time constraints. This research would have used advanced brand imagery assessment techniques such as multi-dimensional scaling to suggest if an overlap exists between consumer segments of Myntra and Jabong. The case study provides a decision-making framework to firms and individuals who are part of organizational teams to create a post-acquisition brand strategy in the e-commerce market. The case study fulfills a need for many academicians and practitioners to understand the decision-making process followed in devising a post-acquisition brand strategy in India. Complexity academic level Senior undergraduates; Master of Business Administration; Executive Master of Business Administration. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.
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Čapek, Jan, and Miloslav Hub. "Keystroke Dynamics Authentication Using a Small Number of Samples." E+M Ekonomie a Management 23, no. 4 (December 1, 2020): 215–26. http://dx.doi.org/10.15240/tul/001/2020-4-014.
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The verification of a person’s identity is very important in today’s information society, especially in e-commerce systems and directly affects user account management and administration. Although present e-commerce systems use many modern sophisticated methods of authentication, large numbers of e-commerce systems use passwords for this purpose incessantly. However, passwords are not considered be too secure because users usually do not adhere to security policies for creating and managing theirs passwords. This problem can be solved by security policies that require the user to change the password frequently, select a completely new password, and structure the password, which places additional demands on the user. The solution is a two-factor authentication where a user needs to know the right password and at the same time, he must write this password in the correct way. Indeed, many different methods for keystroke dynamics authentication exist nowadays, but unfortunately, many of them need a large number of samples to create a stable template and therefore it is impossible use them in systems whose security policy requires frequent password change. The authors suggest a completely new method for these purposes that is enough stable even with a small number of measurements to create a template. This proposed method of keystroke dynamics authentication is validated and results are compared with existing methods both over the own dataset and the existing reference datasets. The authors believe that the proposed method will simplify the management and administration of user accounts as well as their security.
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Goncharenko, Tetiana. "From Business Modelling to the Leadership and Innovation in Business: Bibliometric Analysis (Banking as a Case)." Business Ethics and Leadership 4, no. 1 (2020): 113–25. http://dx.doi.org/10.21272/bel.4(1).113-125.2020.
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The analysis of approaches to defining the banking business model showed that digital financial technologies, e-commerce, information management are important factors that form the model of leadership and innovation in business. The development of risk management, risk assessment, profitability-risk-stability triangle balancing, which create relevant trends in the formation of business leadership models, has increasing importance for managers, clients and shareholders. The article identifies the dominant tendencies in the development of scientific thought (based on 6377 articles from 1991-2019 in journals indexed by Scopus and Web of Science) regarding the transformation of business models in banks and the future research directions with the help of bibliometric analysis (VOSviewer). The conducted analysis showed that in 2012-2017 the number of scientific articles about the transformation of banks’ business models began to increase. It proves the relevance of business modelling for leadership and innovation in business. At the same time, the focus of research has shifted from general strategic management issues to risk management issues. In 2017, the number of articles studying the banking business model increased by 148% compared to 2012. Therefore, these articles in the subject area observe such areas as business, management, economics, econometrics, finance, social and computer sciences. Among the scientists who studied the banks’ business models, most are scientists from the US, UK and India. In 2018, there was a significant increase in the number of articles on banking strategic management published in high impact journals, such as the Journal of Banking and Finance, the International Journal of Bank Marketing and Economic Modeling. The use of the VOSviewer has identified 8 research clusters exploring the issue from different perspectives. The first (largest) cluster consists of studies that examine banks’ business models through decision-making and information management technologies, risk assessment and minimization mechanisms, the relationship between banking sales dynamics and the information databases etc. The second-largest cluster brought together researchers examining banks’ business models in terms of the financial crisis effects, regulatory changes, business efficiency and stability (z-score), etc. The third-largest cluster is the study of business models through the dynamics of transformations in the financial market, in lending behaviour and business cycles. These three largest clusters confirm that the key to leadership and innovation in banking is the balance between the profitability-risk-stability triangle and information technology. Keywords: Bank, Banking, Business Model, Leadership and Innovations in Business.
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MIHAILUK, E. L. "MARKETING INSTRUMENTS FOR ENVIRONMENTAL DEVELOPMENT AGRICULTURAL TOURISM." Economic innovations 20, no. 3(68) (September 20, 2018): 145–54. http://dx.doi.org/10.31520/ei.2018.20.3(68).145-154.
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Topicality. The article covers the issues of implementation of marketing tools for the development of the ecological direction of rural tourism. Tourism development can become a "catalyst" for economic growth in rural areas: tourism activity is attractive to small start-up investments, because for peasants who have very limited funds, this is a practically crucial moment; tourism is a profitable branch of economy with a high level of profitability, with a minimum payback period, which is very important for the quick income generation. Aim and tasks. The only way to solve systemic problems in the field of tourism is a strategically oriented state policy, the main task of which is to define tourism as one of the main priorities of the state, the introduction of economic and legal mechanisms for the successful conduct of tourism business, investment mechanisms for the development of tourism infrastructure, information and marketing activities with formation of tourist image of Ukraine. Research results. Results For the successful development of rural tourism and tourism in general in Ukraine, it is necessary to ensure the integrated development of territories, in particular the creation of favorable conditions for attracting investment in the development of tourism infrastructure by: monitoring investment proposals for the development of tourism infrastructure in the regions; preparation of a cathlass of investment projects in the field of tourism and resorts to represent potential domestic and foreign investors; the involvement of investment projects in the field of tourism and resorts in international fairs of investment projects. �wner village (guest) houses can not independently provide a wide range of leisure activities for their guests. Therefore, they need to cooperate with other structures that serve the guests of the village. Usually such partners are: � objects of community food (taverns, bars, roadside cafes); � owners of means of transport (traditional, retro options); � centers of folk crafts and crafts production; � artistic and ethno-folk groups; � municipal and private museums; � the administration of natural parks. Supporting the region in resource support: - cartographic and advertising-cartographic support, as a rule, is necessary at the level of the region (the only tourist area); - Information and advertising resources of the region (TV and other mass media, regional specialized sites, etc.); - training for tourism industry: effective coordination at the regional level; - Information and advisory support: effective organization at the regional level (including, with the involvement of external expertise, including international). Conclusions. In order to achieve the goals within the specified priority areas, it is necessary to ensure effective interaction of legal, organizational, economic and financial mechanisms of state regulation of tourism and resorts development. Prospects for rural tourism development in Ukraine appear to be potentially favorable given the presence of significant natural resources. �he flowering of rural recreation should take place under active cooperation with nature conservation institutions of a certain region (according to Article 9 of the Law of Ukraine "On the Nature Reserve Fund of Ukraine", subject to compliance with the environmental protection regime established by this Law and other acts of Ukrainian legislation, provides use them for recreational and other recreational purposes). Ukraine has powerful natural and recreational opportunities, for example, five biosphere reserves, national natural parks: Carpathian, Hutsulshchyna, Vyzhnytsky, Yavorivsky.
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Timiyo, Adobi Jessica, and Neelima Sriram. "Role of Research-based Learning on Graduates’ Career Prospects." Higher Education Studies 11, no. 3 (June 4, 2021): 10. http://dx.doi.org/10.5539/hes.v11n3p10.
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Education is still a leeway towards achieving individual’s personal growth as well as professional development. Further and Higher Education (FHE) are even more crucial in accelerating the achievement of these goals. Consequently, graduate students explore endless opportunities to enroll for postgraduate programs, hoping to gain financial independence, economic freedom, and improved standard of living after completion. Since graduate programs offer such tremendous career and life-changing opportunities, it is imperative to investigate if programs like the master’s in business administration are still relevant in today’s fast-moving business environment. This phenomenology study systematically utilizes underlying assumptions of research-based learning to assess a core aspect of universities’ MBA curriculum, that is writing a dissertation. It examines the value added by dissertation to graduates’ long-term career goals. Data for the study was obtained from fourteen MBA graduates through unstructured in-depth interviews. All the graduates currently work as full-time employees in their respective organisations, who were drawn from four main departments namely marketing, education, accounting and the IT industry. Our findings are thought provoking, yet compelling, in the sense that participants expressed mixed opinions concerning whether the dissertation prepared them for their current job roles. Most of them attributed their career successes to luck and hard work. Good communication and leadership skills also played major roles. Only few of them did acknowledge honing such skills while writing their dissertation during the research process. The implication of this research to stakeholders of higher education institutions, and policy makers, are also discussed.
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McCarthy, Daniel M., and Peter S. Fader. "Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms." Journal of Marketing Research 55, no. 5 (October 2018): 617–35. http://dx.doi.org/10.1177/0022243718802843.
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There is growing interest in “customer-based corporate valuation”—that is, explicitly tying the value of a firm’s customer base to its overall financial valuation using publicly disclosed data. While much progress has been made in building a well-validated customer-based valuation model for contractual (or subscription-based) firms, there has been little progress for noncontractual firms. Noncontractual businesses have more complex transactional patterns because customer churn is not observed, and customer purchase timing and spend amounts are more irregular. Furthermore, publicly disclosed data are aggregated over time and across customers, are often censored, and may vary from firm to firm, making it harder to estimate models for customer acquisition, ordering, and spend per order. The authors develop a general customer-based valuation methodology for noncontractual firms that accounts for these issues. They apply this methodology to publicly disclosed data from e-commerce retailers Overstock.com and Wayfair, provide valuation point estimates and valuation intervals for the firms, and compare the unit economics of newly acquired customers.
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Kruhlov, V. "State policy for the development of the agrarian sector of the economy based on public-private partnership." Ekonomìka ta upravlìnnâ APK, no. 1(162) (April 22, 2021): 85–94. http://dx.doi.org/10.33245/2310-9262-2021-162-1-85-94.
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The article analyzes the current state of the agricultural sector of Ukrainian economy, its place in the formation of gross domestic product, the trend of changes in agricultural productivity, its role in reducing the negative impact of the economic crisis in 2020 and the main trends in the agricultural sector. The aim of the study is to analyze existing approaches to the formation of state policy for the development of the agricultural sector through public-private partnerships and to develop practical measures to enhance the development of strategic partnerships between public and private owners in the agricultural sector. Existing approaches aimed at the development of the agricultural sector should use the opportunities to attract additional resources, which can be achieved through public-private partnership models. The peculiarities of public-private partnership in the agricultural sector, which is aimed at the implementation of priority infrastructure projects to develop production, storage and marketing of agricultural products; implementation of food security; development of value chains were analyzed. The main forms of implementation of public-private partnership projects used in world practice are identified. Attention is focused on the need to use public-private partnership in the agricultural sector based on strategic management within the general economic policy of the state. The advantages of using the tools of public-private partnership in the field of agricultural sector are substantiated and the directions of its development are determined. The main approaches to the formation of the state policy for the development of the agro-industrial complex through public-private partnerships have been identified, which provide for the increase in the profitability of production, the implementation of the country's export potential, the improvement in the investment climate, the increase in the competitiveness of agriculture, the improvement in the legislative framework, and innovative development. Key words: state, public administration, private business, innovative development, tools, strategies, projects.
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Sekhar Bhattacharyya, Som, and Sumi Jha. "Development of a model relating internal organizational variables with customer orientation in the context of the emerging economy of India." Asia-Pacific Journal of Business Administration 6, no. 1 (April 1, 2014): 4–17. http://dx.doi.org/10.1108/apjba-04-2013-0034.
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Purpose – The purpose of the study is to establish the relationship of customer orientation (CO) with internal organizational variable like transformational leadership fostering acceptance of group goals (TLFAGG), organizational citizenship behavior conscientiousness (OCBC), empowerment competence (EC) and organizational commitment (OC). Design/methodology/approach – The study was conducted by a structured survey questionnaire on 398 managers related to marketing function in India, employed in both private and public sector firms. The data were analyzed using SPSS 20 and AMOS 18 for structured equation modeling. Findings – The results of the study indicated that the exogenous variables were TLFAGG and OCBC. The intervening variables were EC and OC. The endogenous variable was CO. TLFAGG showed significant positive relationship with EC and OC and CO. OCBC had significant positive relationship with EC and OC and CO. EC was found to have significant positive relationship with CO. OC has significant positive relationship with CO. Research limitations/implications – This is one of the first studies developing a model involving CO with two internal organizational exogenous variables TLFAGG and OCBC. The model also had two intervening organizational variables EC and OC. Practical implications – Human resource managers involved in bringing CO culture especially in emerging economies can take the inputs from this study to engineer elements of TLFAGG, OCBC, EC and OC amongst the employees. Originality/value – In the context of emerging economy markets, the model developed on CO relating it with TLFAGG, OCBC, EC and OC is one of the foremost studies.
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WHITE, LAWRENCE J. "WAL-MART AND BANKS: SHOULD THE TWAIN MEET? A PRINCIPLES-BASED APPROACH TO THE ISSUES OF THE SEPARATION OF BANKING AND COMMERCE." Contemporary Economic Policy 27, no. 4 (October 2009): 440–49. http://dx.doi.org/10.1111/j.1465-7287.2009.00158.x.
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Maidanevich, Petr. "Cooperation on Parity Basis in Innovative Development of the Agrarian Sector of the Republic of Crimea." Regionalnaya ekonomika. Yug Rossii, no. 3 (October 2019): 187–96. http://dx.doi.org/10.15688/re.volsu.2019.3.19.
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The article studies the essence and role of innovations in the development of society together with the stages and directions of scientific research of the economy innovative development. The author presents the importance of innovative economy at different levels of administration as well. The paper considers the prospects of innovative activity in regional and sectoral aspect on the basis of the priority of developing industries forming the state budget, which are economically and socially significant. The author defines that the innovative character of agrarian business is determined not only by general trends of scientific and technical progress of economy but also by the necessity of providing growing food requirements of the population. The object of the conducted research is the development, theoretical and methodical justification of creating a territory of innovative development within the agrarian sector of the Republic of Crimea. The research evaluates social and economic indicators of the agrarian sector in the Republic of Crimea; identifies problematic issues of its subjects’ activity; and determines the main ways of solving them in the frame of creating an innovative and effective territory according to the principles of parity cooperation. In this context the innovative territory is understood as an open system operating in a specific external environment caused by certain factors which represent a part of the social, economic and national innovative systems. The coordination of integrity of all subjects’ activities has to become a distinctive feature of a system positively affecting management at the regional level. The effectiveness of innovative territory functioning is expected to be determined by a set of indicators of the qualitative creation of innovative infrastructure including informational, organizational, marketing, educational and other institutes which ensure practical implementation and commercialization of innovative products. Public and private partnership in the form of establishing specialized financial institutions providing their interaction with scientific and production organizations has to become a conceptual basis of state regulation in this direction.
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Rostitawati, Tita, Naufal Ilma Wahyuddin, and Muhammad Obie. "The Poverty Puddles of the Cage Fishing Community at Limboto Lake Coast, Indonesia." Journal of Sustainable Development 12, no. 3 (May 30, 2019): 82. http://dx.doi.org/10.5539/jsd.v12n3p82.
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This study analyzed the root causes of poverty in the cage fishing community at Limboto Lake; economic potentials; government programs related to poverty alleviation that has existed along with the causes of failure to exclude the cage fishing community from poverty puddles; and priority ideas from the fishing community that can overcome existing poverty puddles. Data collection was done through observation, interviews, focused group discussion, and literature review. The results showed that there are many aspects of the root causes of the poverty of fishing community at Limboto Lake coastal, namely policies that do not favor fishing community; low quality of human resources; the attitude of fast satisfied fishers; consumptive lifestyle; marketing of fish crops through intermediaries; and natural factors.
Meanwhile, the real, local potentials are fisheries potential; crafts of water hyacinth based; lake tourism; the potential of water resources; and the potential for limestone as a raw material for cement. Several government programs related to poverty reduction failed to free the cage fishermen community from the puddle of poverty. Firstly; the program is project-oriented that emphasized the project administration rather than the target of releasing fishers from poverty; secondly, elite dominations, so that sure fishermen elites more enjoy the existing programs on behalf of their community. The priority idea of the fishing community to overcome existing problems is to increase knowledge and skills. Increasing utilization of lake biological resources; open access to domestic and international markets; developing opportunities for alternative economic activities around the lake area; the establishment of a local organization of lake lovers; processing domestic waste, and assisting the business of fish cultivation in Limboto Lake.
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Štreimikienė, Dalia, Asta Mikalauskienė, Urtė Sturienė, and Grigorios L. Kyriakopoulos. "The Impact of Social Media on Sales Promotion in Entertainment Companies." E+M Ekonomie a Management 24, no. 2 (June 2021): 189–206. http://dx.doi.org/10.15240/tul/001/2021-2-012.
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Social networks including various social media are one of the main online marketing tools that help to achieve marketing aims of the company. Most of social media overlap and have more than one characteristic, aim or purpose. It should be noted that interaction, user-friendliness, openness, freedom and real time are the main features of all social media. When starting to discuss sales promotion of a company on social media, the concept of social commerce becomes inevitable. Taking into account current trend of expansion of internet marketing because it unites the biggest number of users and has the means to implement different aims of the companies, it is necessary explore the impact of social media on sales growth in specific sectors. The paper analyses the impact of social media for sales promotion in entertainment sector. During the quantitative research, 385 respondents were surveyed. The questionnaire of the quantitative research has been prepared based on the marketing communication model for social media used by entertainment companies. The questionnaire included closed type of questions, most of them are provided in Likert scale. The empirical study found that elements (promotion of sales increase; brand strengthening), maintaining connections with present and potential company’s clients that are used by the entertainment companies on social media help to promote sales with users’ engagement. Regular communication of entertainment companies on social media has a positive impact on sales, because users tend to follow such type of accounts actively. The study emphasised the main elements to be applied by the entertainment companies using social media. Therefore, the regular communication and use of influencers are highly recommended for sales promotion of companies. It is also important to stress that companies are advised to communicate regularly, as regularity in communication is one of the most important drivers of sales promotion.
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Yousaf, Anish, Anil Gupta, and Abhishek Mishra. "Sport team brand-equity index: a new measurement." Journal of Indian Business Research 9, no. 2 (June 19, 2017): 169–88. http://dx.doi.org/10.1108/jibr-07-2016-0069.
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PurposeSport teams not only compete with other teams for the ultimate prize but also for a share of customer mind space. For winning fan loyalty and resultant economic success, management of sport teams need to focus on team-branding, and thus, developing and measuring a team’s brand equity becomes essential, which is the core purpose of this paper. Design/methodology/approachCurrent work builds upon previous efforts to develop a reliable and, more importantly, a parsimonious sport team brand-equity (STBE) index, as opposed to the usual multi-dimensional reflective scales, too complicated and not of much use to practitioners. FindingsThe authors propose that the STBE index having eight indicators is enough to capture the full domain of the concept and provide a snapshot about the ability of a team’s administration to create strong emotional bonds with its fans. Research limitations/implicationsApart from demographics of the respondents, an important drawback is that the STBE index is from the perspective of television or online viewers and not those watching live in stadiums. This work contributes to extant sports brand equity literature by proposing a simpler scale made of casual variables, as opposed to reflective scales running into large number of similar items, a first of its kind in this domain. The authors also are able to forward the growing call for developing more of such scales through this effort. Practical implicationsNot only can the present scale be easily used by sport-marketers and researchers, it will be especially useful for marketing managers who want to associate their brands with sport teams, as it affects performance of their own brand. Originality/valueThe work represents a novel effort for developing a team-based brand equity and, to the authors’ knowledge, has not been attempted in this literature before.
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Perez-Ordonez, Cristina, Andrea Castro-martinez, and Eduardo Villena-Alarcon. "La gestión de las relaciones con los públicos en los festivales de música durante la pandemia. El caso de Bilbao BBK Live / The management of the relationships with music festivals publics during the pandemic. The case of Bilbao BBK Live." Revista Internacional de Relaciones Públicas XI, no. 21 (June 28, 2021): 121–44. http://dx.doi.org/10.5783/rirp-21-2021-07-121-144.
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The health and economic crisis caused by the coronavirus pandemic has affected the totality of the population, companies and institutions. One of the most affected sectors by this crisis is Culture, especially in the performing arts and, above all, in the live music sub-sector, where it is having the greatest impact. During these months of health emergency, restrictions on venues and mobility have caused live music to almost paralyse all its activity completely. Particularly significant, due to the great repercussions of the pandemic, is the music festival sub-sector, mainly large-scale festivals, which have had to postpone their editions to future years. Thus, 17% of the promoters of this type of event cancelled their edition, 56% postponed it, 21% were held on their dates and 6% took place, but the dates were modified, although they did not take place in the traditional way, neither in terms of programming nor in terms of capacity (BIME, 2020). But, despite this situation, the big Spanish festivals - and the smaller ones - have managed to keep some activity, either by organising smaller events, adjusted to health conditions, or through initiatives that are more distant from the live music activity itself. This article, through a case study, offers an analysis of how the management of public relations can enhance the reputation and survival prospects of music festivals. For this reason, we have focused on Bilbao BBK Live, a modern music festival which has seen its business activity almost completely paralysed. In this way, we aim to offer an analysis of the main public relations actions developed in 2020 and provide some proposals for the other festival sector on which the current pandemic has had such an impact. To do so, we conducted an in-depth interview with the communications manager of the promoter of the event, Last Tour, and studied the Instagram posts published and news from the website by the initiatives launched, through a content analysis. These activities have been targeting different audiences, from all kinds of suppliers to general attendees and sponsors. The results confirm the importance of public relations management as an essential tool in business strategy, even in times of pandemic and with business almost at a standstill. Thus, the different campaigns developed during the pandemic have managed to keep and strengthen the relationships with the different stakeholders of the event: attendees, sponsors, city of Bilbao public administrations and the mass media, although it has also focused special attention on suppliers and collaborators, vulnerable communities in its environment and other bodies in the sector that, for the last few months, have been joining forces to exert pressure on the authorities to demand a return to activity. In the same way, and thanks to the work developed by the communication departments of the festival and its promoter, Last Tour, Instagram has become a key tool in the work of marketing these activities, as well as to improve the engagement of its audience, according with the results obtained in previous research (Klara, 2019; Castro-Martínez, Pérez-Ordoñez, y Torres-Martín, 2020).
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Kim, Hag-min, and Ho-hyung Lee. "Asset specificity and capability of e-Trade performance: evidence from Korea." Journal of Korea Trade 20, no. 1 (March 7, 2016): 2–20. http://dx.doi.org/10.1108/jkt-03-2016-001.
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Purpose – E-Trade (paperless trade or cross-border e-commerce in B2B format) does not necessarily show positive results. The purpose of this paper is to conceptualize why and how such happens and furthermore, has two research purposes. First is to explain why studies in e-Trade performance show controversial results, such as some showing positive while others are not. Second is to investigate the relationship among research constructs such as e-Trade benefits, e-Trade use, asset specificity, and exporting firm’s capability. Design/methodology/approach – This study considers multiple dimensions and evolutionary perspective of e-Trade performance. Structural equation model adopts the measures of firm’s capability, e-Trade use, and benefits to analyze e-Trade performance. Performance was divided into organizational net benefits (ONB) and industrial net benefits. Several hypotheses were suggested to test the relationship among the variables in the model. Basic moderator effect represented as an interaction between asset specificity and other constructs. In total, 295 exporting firms have participated in the survey and their responses were utilized for analysis. Findings – This study shows that e-Trade performance should consider maturity as well as multiple stages among constructs. Critical paths were found among capability factors, process use (PU), ONB, and asset specificity. Results also show that information capability and marketing capability (MC) are determinant factors on e-Trade performance. In addition, MC and level of PU are read to be determinant factors of ONB. Furthermore, small and medium-sized enterprises’ (SMEs’) asset specificity, with level of capability and e-Trade use moderates their e-Trade performance. Research limitations/implications – Asset specificity of SMEs has to be managed in a positive direction. Government’s e-Trade supporting programs for SMEs should be transformed in a way that can foster the growth of capability and self-sustainment. It reads to be inevitable to amend the current characteristics of e-Trade services. Furthermore, developing a specialized e-Trade service for large firms will also be in need. And utilizing exporting firm’s financial data would be more advisable testing the hypotheses. Originality/value – Most works in information system as well as in e-Trade area report controversial performance results and this paper suggests an alternative model by combining asset specificity into capability and e-Trade use. Study on e-Trade performance is complicated and needs to consider multiple dimensions as well as their stages. This study envisions firm’s capability, asset specificity and at the same time contributes in e-Trade benefits.
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Sugiantoro, Bambang, Sakuri Sakuri, and Hartono Hartono. "Penerapan Teknologi Epoxy Wood dan Pallet Dari Limbah Kayu Sebagai Produk Kerajinan Unik Bernilai Ekonomis Tinggi Bagi Kelompok Pengrajin di Desa Sangkanayu, Kecamatan Mrebet Kabupaten Purbalingga." Jurnal Surya Masyarakat 1, no. 1 (November 30, 2018): 12. http://dx.doi.org/10.26714/jsm.1.1.2018.12-20.
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Purbalingga mempunyai keunggulan ketersediaan kayu yang tinggi, kondisi tanah yang kebanyakan pegunungan sangat mendukung tumbuhnya kayu keras, hampir setiap desa memiliki jumlah tanaman keras yang melimpah. Beberapa perusahaan kayu lapis dan mebelair juga banyak menginvestasikan dibidang produksi kayu lapis dan barecore di beberapa kawasan di purbalingga. UKM mebelair, kayu lapis dan kusen membutuhkan tenaga kerja yang cukup banyak, tidak membutuhkan pendidikan formal, sehingga terbuka pengentasan tenaga kerja secara umum. UKM pengrajin mebelair dan kusen kayu di Desa Sangkanayu, Kecamatan Mrebet, Kabupaten Purbalingga, membuat model berdasarkan pesanan lokal, tidak mengikuti trend furniture terbaru, memiliki kesulitan pada pembentukan model radius dan lengkung, finishing kurang halus dan waktu yang lama. Kayu dengan lubang dan tidak simetris biasanya tidak digunakan sebagai produk kusen/furnitur, limbah kayu dalam bentuk potongan secara umum tidak dimanfaatkan, padahal volume kayu limbah pada pembentukan mencapai kurang lebih 30% dari bahan baku. UKM mebelair belum memiliki pengetahuan pembentukan kayu dari limbah untuk menjadi produk kerajinan. Disamping itu pengetahuan manajeman usaha, pengelolaan keuangan, dan metode pemasaran produk juga masih rendah hanya menunggu pelanggan, mengakibatkan UKM sulit berkembang, persaingan harga antar UKM. Permasalahan pembentukan dengan menggunakan limbah kayu dan bahan baku dalam bentuk potongan digunakan untuk pembuatan kerajinan. Pembentukan ditingkatkan dengan kemampuan untuk membentuk lengkung menggunakan cutting vertical/bendsaw, untuk percepatan pembelahan menggunakan mesin TTG circle cutting. Teknologi yang diterapkan untuk pemanfaatan limbah kayu akibat kerusakan lobang, tidak lurus, akan diubah menjadi produk bernilai ekonomis tinggi, unik dengan epoxy wood resin. Metode pembentukan produk kusen dan mebelair dari kayu (limbah) akan memberikan alternatif untuk meningkatkan nilai tambah dan pendapatan, keuntungan lainnya penggunaan epoxy juga meningkatkan daya tahan, anti rayap dan bernilai ekonomis tinggi, berpotensi memiliki brand merk yang khas. Untuk penguatan manajemen, UKM dikenalkan administrasi keuangan, dan strategi pemasaran produk secara online. Solusi diatas diharapkan akan meningkatkan daya saing dan produktifitas UKM, desain produk baru dengan memanfaatkan limbah kayu untuk menjadi produk dinding kayu, dan produk epoxy wood resin, akan meningkatkan pendapatan UKM.Kata kunci: epoxy wood resin, wooden wall, circle rotary.AbstractPurbalingga has the advantage of high wood availability, the condition of the land that is mostly mountainous strongly supports the growth of hardwood, almost every village has an abundance of perennials. Several plywood and furniture companies also invested heavily in the production of plywood and barecore in several areas in Purbalingga. Furniture furniture, p lywood and sills need a lot of workforce, do not need formal education, sothere is a general elimination of labor. UKM of furniture and wood frame craftsmen in Sangkanayu Village, Mrebet Subdistrict, Purbalingga Regency, make a model based on local orders, do not follow the latest furniture trends, have difficulty in forming radius and curved models, less smooth finishing and long time. Holey and asymmetrical wood is usually not used as a frame / furniture product, wood waste in the form of pieces is generally not utilized, even though the volume of waste wood at the formation reaches approximately 30% of the raw material. Mebelair UKM has no knowledge of wood formation from waste to become handicraft products. Besides that, business management knowledge, financial management, and product marketing methods are also still low, just waiting for customers, which makes it difficult for SMEs to develop, price competition among SMEs. The problem of formation by using wood waste and raw materials in the form of pieces is used for making crafts. Formation is enhanced by the ability to form curves using vertical cutting/bendsaw, for acceleration of cleavage using circle cutting machine. The technology applied to the utilization of wood waste due to damage to the hole, not straight, will be converted into high economic value products, unique with epoxy wood resin. The method of forming frame and furniture products from wood (waste) will provide an alternative to increase added value and income, other benefits of using epoxy also increase durability, anti termites and high economic value, potentiallyhaving a distinctive brand brand. To strengthen management, SMEs are introduced to financial administration, and online product marketing strategies. The above solution is expected to improve the competitiveness and productivity of SMEs, the design of new products by utilizing wood waste to become wood wall products, and epoxy wood resin products, will increase the income of SMEs.
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Zakharin, Sergey, Li Yining, and Yevgen Smirnov. "Organizational and economic levers to activate the cooperation of the Chinese People's Republic and Ukraine in the sphere of tourism, resorts and hotel management." University Economic Bulletin, no. 40 (March 1, 2019): 85–96. http://dx.doi.org/10.31470/2306-546x-2019-40-85-96.
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Relevance of research topic. The potential of international cooperation between the People’s Republic of China and Ukraine in the areas of tourism, resorts and hotel industry is underutilized. In particular, according to experts, the volume of reciprocal tourist visits, despite their positive dynamics, is rather insignificant. Consequently, the study of organizational and economic incentive mechanisms for the promotion of the Chinese People’s Republic and Ukraine in the field of tourism and resorts is of considerable scientific and applied interest. Formulation of the problem. Potential consumers of tourism services in both countries note poor awareness of tourism products and the possibility of traveling to the partner countries. Visa restrictions affect, is an objective factor constraining international tourism. Ukraine is not effectively using the potential of cooperation in the use of the experience of China in the development and modernization of tourism infrastructure. Analysis of recent research and publications. The problems of Ukrainian-Chinese cooperation in various areas, including in the field of tourism, resorts and hotel industry, are investigated by Ukrainian scientists A. Antonishnin, Goncharuk, V. Porovoznik, V. Perebiynis, E. Yaroshenko, as well as foreign scientists M. Kachmarsky, I. Li, L. Zuokui and others. Selection of unexplored parts of the general problem. The problems of enhancing international cooperation between the PRC and Ukraine in the areas of tourism, resorts and hotel industry should be understood from the latest positions, taking into account the contemporary challenges of global development and the difficult political and economic situation in Ukraine. Setting the task, the purpose of the study. The purpose (key task) of this study is to develop conceptual proposals aimed at improving the existing and creating new mechanisms and levers for activating the development of tourism and resorts in the Chinese People's Republic and Ukraine. Method or methodology for conducting research. In carrying out the study, general scientific (analysis and synthesis, induction and deduction, analytical groups, etc.) and special (abstraction, economic comparisons, statistical, etc.) methods and techniques of knowledge of economic phenomena and processes were used. Presentation of the main material (results of work). The main direction of the organization of international cooperation of China and Ukraine in the field of tourism, resorts and hotel industry is the legal regulation of the relevant forms and tools of cooperation. Ukraine unilaterally made a decision on a substantial easing of visa restrictions for citizens of the PRC. During 2013-2017 (Excluding 2014) the number of Chinese citizens who entered Ukraine increased. In 2015, 2016 and 2017, not only the number of Chinese citizens who entered Ukraine, but also the volume of growth increased. The Memorandum of Understanding between the State Agency of Ukraine for Tourism and Resorts and the National Tourist Administration of the People’s Republic of China on promoting group trips of Chinese tourists to Ukraine has a positive impact not only on the organization of increasing prices, but also on other economic activities that are involved in the production of tourist services . In the Ukrainian market of tourist services, an increase in the number of tourist products, involving visits to the People's Republic of China, is observed. In the process of international cooperation of the People’s Republic of China in the field of tourism, resorts and hotel industry, attention should be paid to enhancing the development of mutual trips of citizens in the so-called “thematic segments”. We are talking about business tourism, educational tourism, shopping tourism and the like. A promising area of international cooperation between the PRC and Ukraine in the field of tourism, resorts and hotel industry is monitoring and studying the experience of the other party in promoting tourism development, as well as implementing this experience in accordance with international law and national legislation. Several objective problems that hinder the full realization of the potential of international international cooperation of China and Ukraine in the field of tourism, resorts and hotel industry are highlighted. The field of application results. The results of the study can be used in intergovernmental and intergovernmental negotiations between representatives of the People’s Republic of China and Ukraine on expanding cooperation in tourism, resorts and the hotel industry, as well as in shaping state policy to stimulate the development of tourism infrastructure in Ukraine (taking into account the best world experience). Conclusions according to the article: 1. It is advisable to create a mechanism for monitoring the international cooperation of the People’s Republic of China and Ukraine in the field of tourism, resorts and hotel industry. 2. A managerial decision should be taken on the creation in the PRC of a Ukrainian trade and economic mission, one of whose tasks is to carry out non-commercial marketing of Ukrainian tourist facilities among Chinese audiences. 3. The authorities of Ukraine (first of all, the Foreign Ministry and the Ministry of Economic Development) should study and propose specific pragmatic solutions aimed at joining the Ukrainian side to the One Belt - One Way project initiated by the PRC, including in terms of attracting the capabilities of Chinese partners ( first of all investments and technologies) for the creation of new and modernization of existing objects of tourism, resort and hotel infrastructure. 4. It is advisable to hold a Summit (conference) on cooperation between the People’s Republic of China and Ukraine in the field of tourism, resorts and hotel industry, including with an exhibition of promising investment projects. 5. Further expansion of cooperation between the People’s Republic of China and Ukraine in the scientific and educational fields will be useful. 6. The agenda of the work of the subcommittee on trade and economic cooperation of the Commission on Cooperation between the Government of Ukraine and the Government of the PRC should include topical issues of international cooperation of the People’s Republic of China and Ukraine in the field of tourism, resorts and hotel industry. 7. An important direction of enhancing mutual tourist flows is the elimination of visa restrictions. 8. One of the directions of the intensification of international cooperation between China and Ukraine is the development of thematic (special) types of tourism, primarily educational tourism.
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Agustina, Titien, Wida Gerhana, and Sulaiman ,. "The Effect of Locus of Control, Learning, and Adversity Quotient towards Micro Business Success (Study on Entrepreneurship under Foster Group of the Banjarmasin Regional Government)." Journal of Wetlands Environmental Management 8, no. 1 (February 18, 2020): 21. http://dx.doi.org/10.20527/jwem.v8i1.215.
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