Journal articles on the topic 'Business aviation market analysis'

The presented study determines the role of business aviation in the modern economy and examines the specific features of its development in Russia.Aim. The study aims to analyze the development of business aviation in Russia and its correlation with economic development in general.Tasks. The authors determine the benefits of business aviation as a business tool, examine the specific features of the Russian business aviation market and problems of its development, and identify factors that affect the development of business aviation in Russia.Methods. This study uses the methods of comparative and retrospective analysis, cross-country comparison, systems approach, and expert analytics.Results. Business aviation is a new segment of civil aviation for Russia. Therefore, it is advisable to rely on foreign practices in the management of its development. In many countries, business aviation is a separate industry that specializes in providing transport services to a wide range of corporate clients and/or individuals. The development of this industry is associated with the economic growth rate and the development level of the national economy, and also depends on the national institutional specifics. This study describes the specific features of development of business aviation in Russia and problems arising in the organization and management of this type of business.Conclusions. The authors develop a system of factors affecting the development of business aviation in Russia, describe the major problems of this industry, and propose solutions. The results of this study can be used in the development (adjustment) of business aviation development strategies in Russia both at the industrial and corporate level, and in the implementation of the national policy in this field.

A structural-parametric analysis of the development of the global aviation market has been done and by the example of the development of the domestic helicopter industry, it was shown that the main revenue in the life cycle of aviation technology lies in the area of aviation service. The graphical model of the business objective in the development and operation of helicopters shows the need to maximize the service life of aircraft and reduce downtime. One of the forms that show these features was leasing with the inclusion of services in affiliated centers. At the request of the lessee, the leasing company may also provide additional services for advertising, recruitment, etc. Wet lease is mainly used by companies that manufacture special equipment or are engaged in wholesale activities in the field of aviation, i.e. in fact, they are monopolists. One of the ways to diversify sources of income is the sale of licenses for the production and maintenance of helicopters in the framework of the product lifecycle. Lost sales of helicopters for a holding company must be replenished through monopolization of the service and regulation of prices in this market. In general, the provision of service is a high-tech and profitable business. It requires constant monitoring and quality control of services at all stages of the life cycle of a helicopter. Income growth will be associated with an increase in the term and area of the business goal.

This study analyses the extent of voluntary business risk disclosure from airlines-aviation companies in Asia-Pacific Economic Cooperation (APEC) countries over the period of three years (2009-2011). The results of this study indicate that level of business risk disclosure is relatively consistent high level in 62.71%-64.71%. Multiple regression analysis provides evidence that country cluster, size, leverage and load factor are positively significantly associated with business risk disclosure while government ownership impact negatively. Further ANOVA analysis showed that the highest business disclosure are from Anglo-Saxon airlines/aviation companies and the lowest voluntary business risk disclosure shown by those of emerging markets

Based on the results of the world practice in the field of cooperation of civil aviation enterprises, the most promising methods of potentially ensuring the efficiency of operation are the merger or amalgamation of airlines in the form of an aviation alliance or aviation pool. The analysis of research on the application of aspects of business planning in the creation of an aviation pool or aviation alliance showed that, despite the need and demand of practice, this aspect in the theoretical, methodological and scientific direction is not given enough attention. An analysis of the literature showed that aspects of the use of the business plan as an element in determining the effectiveness of mergers of civil aviation enterprises in the context of European integration were not carried out. Referring to the above aspects, the ways of perspective development of Ukrainian airlines in the process of overcoming the conditions of competition and financial crisis by joining aviation alliances and creating pools are clarified. It was found that the main tool for determining the effectiveness of the reorganization of the airline and its financial recovery through cooperation is a business plan as a program of long-term development and assessment of economic feasibility. To achieve the goal of the study, the following tasks were performed: summarized and analyzed current areas of reorganization and financial recovery of Ukrainian airlines - the creation of aviation alliances and pools and opportunities for their development in modern conditions of the air transport market of Ukraine; the methodical approach to improvement of process of substantiation of reorganization and its economic results which is seen in development of the business plan of an estimation of commercial prospects is proved; developed recommendations for taking into account and reflecting in the business plan the features of the processes of creating an aviation alliance or pool. The prospect of further research, given the above, is to develop recommendations for management (management) of the process of reorganization of the airline in the implementation of the business plan to create an aviation alliance or pool.

The article is devoted to the analysis of the key effects of digital transformation for the development of the modern world market of aviation services. The long-term international competitiveness of airlines will be determined by the use of a wide range of revolutionary technologies, new service delivery models, as well as the degree of “digitization” of key business processes.It has been established that the intensive development of the global passenger air transportation market is due to both demographic trends and the emergence of new generations of consumers. At the same time, the basic competitive advantage for airlines will be the degree of their digital maturity and the possibility of their investments in a personalized travel experience based on the use of new digital technologies. In this regard, relations between airlines and external contractors will be built in a new organizational context, as airlines will strive to provide greater flexibility for their business models.The digital transformation for airlines will mainly relate to the revision of the customer relationship system, emphasis on the “digital consumer”, and this trend will be strengthened by global digital platforms and online aggregators in the field of tourism. Comprehensive digital transformation projects are becoming increasingly important in corporate strategies of airlines. These projects, in particular, concern specialized innovative services, for example, air travel by subscription, creation of specialized corporate venture capital funds, conclusion of contracts of hybrid types.The study found that digital transformation in the global aviation services market is subject to many exogenous shocks, in particular, national law regulations that cannot adapt quickly after changes in the market. The main problem limiting the digital transformation of the industry remains the regulatory differences in countries regarding the requirements of confidentiality and data security.

Learning outcomes This case study focuses on four main areas. By the end of the study, the students are expected to meet the following objectives by answering several assignment questions: understand the general business of a maintenance, repair and overhaul (MRO) company and why this business is a central player in the air transportation industry; understand and integrate certain strategy analysis tools, particularly Porter’s Generic Strategies, Ansoff Matrix, GE/McKinsey Matrix and International Market Entry Modes, to use later as justification for any recommendations about strategy; and prepare a systematic elaboration to use to recommend the company’s strategic plan. Case overview/synopsis This case study discusses PT GMF Aero Asia, Tbk. (GMF), a company that is based in Tangerang, Indonesia, and involved in the MRO for airlines. At the time of writing this case, the CEO was Iwan Joeniarto. The case elaborates on GMF’s competitive business operations in Indonesia and Southeast Asia, with the main focus being a discussion of Iwan’s visions for GMF’s expansion into the Middle East. This case study challenges students to think critically on the strategy level about the expansion plans of a local company into the international market. The main research questions the study attempts to answer are: What is an MRO in the aviation business? How does it relate to airport megahubs? Is the option for business expansion into the Middle East feasible for GMF? If not, are there any alternatives for that international expansion? Moreover, what recommendations can this study provide Iwan for entering that international market successfully? The students are expected to gain exposure to the international market entry in an MRO business. The students are also expected to understand and integrate the different strategy analysis concepts and tools, such as Porter’s Generic Strategies, Ansoff Matrix, GE/McKinsey Matrix and International Market Entry Modes. Complexity academic level This case study can be used as teaching material in several programs, including – but not limited to – the followings: Bachelor’s Degree program in Management, Business and Marketing (usually final year students), Master’s Degree in Business Management or Business Administration and Executive Education Program/Workshop/Seminar/Training for Business Development/Marketing Managers, VPs, Directors and Aviation Management Professionals. This case study can be used in the following classes/subjects: strategic management, strategic marketing management, international marketing, international business, global marketing, operations management and aviation management. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.

Global air traffic doubles every 15 years. Therefore, aviation emission grows as well. It is advisable to look for an alternative aircrafts’ propulsion for both commercial and general aviation (usually flying closer to the ground). There are many prototypes proposed by homemade projects, through companies wanting to extend their offer. There are also several more advanced constructions ready to self-set or serially produced. In the article the main topic are electric aircrafts as an example of possibility to reduce the toxic compounds emission. According to the analysis some of companies specializing in unmanned aircraft production, starting to expand their business with manned products. In the article, analyses of electric aircrafts different models, which are available on market and presented the comparisons characteristics based on e.g. cruise speed, range for every model or charging time were made and conclusions about alternative aircraft propulsions, were made.

Before the emergence of flying at low cost, large companies such as British Airways has dominated the European aviation industry services company. When the current industry trends undergo strict regulations in the European Union in 1997, where an airline from one member state can not fly in one market domestic that different countries, but Ryanair Ltd., dared to enter the aviation industry with the major obstacle. They were able to break through the market with low cost operations while maintaining the advantages, distinguishes itself with a permanent service implements to customers who are superior, and achieve cost savings through the use services to the Internet network.As a result of its strategy Market Busting, Ryanair Ltd., has become the largest low - cost airlines (one of the flight operators) in Europe. For the fiscal year 2004, the company brings in revenue of $ 1.32 billion, increased 44% from the year previous. Ryanair Ltd. currently provides service to 93 cities across Europe, recorded more than 15 million passengers per year.This paper analyzes the strategy and competitiveness Ryanair Ltd. to achieve success using SWOT analysis and Business Model Canvas (BMC). Where the use of SWOT analysis tool and the BMC is expected to displays a simpler business model.

The state of the problem of domestic aviation business in the market of air transportation and production of aircraft of the transport category in modern unstable conditions is analyzed.It is shown that the production of civil aircraft by leading aircraft manufacturing companies is aimed at meeting the demand for these products in the global air transportation market.The need for passenger and cargo (transport) aircraft regulates and stimulates their design and production in the required quantity and variety for the air transportation market on the basis of mutually beneficial terms of the producer and operator.The principles of interaction between the aircraft industry and the structure of the air transportation system in the civil aviation system of the Soviet period of functioning within the framework of the planned economy and the specifics of state support of the aviation business after Ukraine gained independence are discussed. The commonality and differences of this structure in the modern conditions of an unstable economy are revealed.It is shown that state support in the conditions of the formation and development of market relations is the determining condition for maintaining priority positions and the successful contribution of these industries to the economic potential of the state.The main components of the efficiency of the aviation industry of Ukraine in the field of aircraft construction and air transportation with state support are shown.A brief analysis of the activities of air carrier companies in Ukraine in modern conditions, their goals and objectives is carried out, the main factors ensuring their implementation are revealed.It is shown that the types and configurations of aircraft and their modifications are the determining components of the efficiency of air transportation of passengers and cargo.Interpreted in relation to the range of assessments of the airline's success, the criteria for its assessment by service consumers.The analysis of the potential capabilities of aircraft and engine building in Ukraine and their implementation in modern conditions is given.It is shown that modifications of basic aircraft should take a special place in the aviation business of Ukraine during the period of unstable volume of passenger and cargo air transportation and orders for new domestic aircraft of the transport category, and it is proposed to put the development of the concept and theoretical foundations of their methodology as the basis for further research.

The aviation market is one of the most dynamic factors determining economic develop-ment in the world. In addition, it is susceptible to economic and political crises. The air services market is also characterized by a very large diversity of clients within the market segments. Adaptation of an appropriate business model may be a condition for success, with the increase of ASK, RPK and LF ratios. The aim of the work is to indicate the basic elements of business models of airlines that make up the hybrid model. The article also describes the evolution of Ryanair, which from the carrier emphasizing the lowest price aspires to the carrier offering flights with better quality than its competitors. The source materials of the study are available literature on the subject, own analysis based on secondary sources.

Abstract This research aims to answer the question if e-commerce favoured in a special way the growth of low-cost carriers within the civil aviation market. After defining low-cost and traditional carriers’ business models, data on transported passengers were collected for three countries (Italy, Germany and Spain) and confronted with the number of e-consumers. Despite a significant correlation in all the three markets, only in Italy our hypothesis has been supported by Granger causality, and the regression analysis allows to forecast a future characterized by a growing dominance of LCCs. Although the definition of an econometric model will require further studies, the distinctive features of the Italian market might represent a starting point for future research on the complex relationship between e-commerce and air transport.

Rules enforced on front-line operators are not only unique to aviation and other high-risk industries; in fact, the topic of rules is just as important in business, the economics of the Market, and public policy. The problem of how to design rules and procedures, with a keen eye toward compliance, has a long tradition in contractual relations. This tradition has produced a rich set of tactics to improve, by anticipatory design, contract and rule compliance. Along the same lines, rules that people devise for self-governance – such as those for prevention and performance – also contain many innovative tactics to improve compliance. The discussion is based on the work of the late Thomas Schelling (1921-2017) who was awarded the 2005 Nobel Prize in Economics for "having enhanced our understanding of conflict and cooperation through game-theory analysis." His work on the topic of conflict, contracts, and rules is the basis for the framework proposed here. We also extend his work to procedure design, safety analysis, and discuss some implications of framework via one aviation example (stabilized approach procedure).

The study mainly focuses on the aviation sector which is one of the fast-growing sectors that highly contributes to the global economy. In the introductory section, the nature of industry and its evolution are discussed in detail. Oman air is chosen for the study, the internal and external analyses are conducted with the aid of SWOT and PESTLE analysis. Through the environmental analysis, Oman air can obtain a clear picture that is relevant to the industry. The study provides crystal clear information relevant to the competitors in the market and meanwhile the performances of the Oman air in the competitive environment are also analysed through this report. Based on the analysis corporate level as well as business level strategies are formulated by the organization that have been discussed in detail. In the following section recommendations and conclusion have been postulated. Additionally the current challenges and the future trends in the market environment are also touched up through the study.

Abstract The first supersonic business jet to enter the market will not face its competition from rival supersonic designs under development. Its true competitors are the then current generation of highly evolved high-subsonic business jets when compared on economic grounds. For a price tag of $1m for the new conception of very light jets, ranging up to $45m for the highest-performing ‘race-horse’-like corporate jets, this breed of aircraft is able to accommodate the needs of most executives, VIPs, officials, from corporate transportation to cargo services of civil to military origin. Understanding the state of modern business class aircraft and their market is essential in gaining base knowledge required for any supersonic business jet endeavor aiming at a prospective market. The key descriptors for this marketplace are market potential, market productivity, and market drivers, altogether being a measure for growth and consumer demand. Such common denominator is used to gain the understanding necessary to ascertain and visualise the top level implications regarding any supersonic business case. Having assembled an understanding of the key descriptors for business aviation, the study first analyses the flight operation of traditional subsonic and high-subsonic business jets. Such perceptive is then complemented with the peculiarities associated with supersonic operation, ultimately defining the supersonic solution space consisting of market viability, efficiency, and overall flight performance. Consequently, a vehicle development strategy and mission specification are suggested for the first generation of supersonic business jets (SSBJ) and supersonic cargo jets (SSCJ).

The last decade of the 20th century saw another boom in the supply of Soviet-made civil aircraft to the countries of Africa. Hundreds of highly qualified aviation specialists from all post-Soviet states were involved in its operation and maintenance. Market relations, new for many of them, the aggressive way of doing business on the part of entrepreneurs, as well as the complicated military and political situation in some regions, have led to the formation of a certain type of business and personal relationships. Lessons learned over the thirty years of work in special economic and socio-cultural conditions are still actual. Nevertheless, this aspect of Russia-Africa relations remains one of the least studied. Analysis of the narratives of the eyewitnesses - pilots, flight engineers, translators - is still the only way to know more about some hallmarks of the African aviation market, which still has a significant shadow segment. For this study the narratives of a Russian flight engineer who has worked as a flight crew member in various African countries for more than ten years were collected. The recollections presented relate to the first organized trip to South Africa and Mozambique in 1992, and to the later period of private contract work in Angola and Rwanda, and are interesting because they trace the formation of psychological and ethnocultural aspects of business and personal contacts with the employers, local residents and co-workers.

The issue of reputation management in terms of increasing sustainable performance and competitiveness is rapidly developing and undoubtedly is the most important tool in the business area. The study analyzes the reputation of 10 companies with the largest share in the aviation market that were selected on the basis of one of the most widely-used measures of airline size - passenger-kilometer (RPKs) as presented by the International Air Transport Association. The aim is to point out online reputation tools and present ways to improve the performance and competitiveness of analyzed subjects by managing several digital metrics that create this reputation. For this purpose, was applied a modified multi-factor analysis of the overall online reputation sentiment. The research results provide business units with reasonable evidence to proactively implement and invest in reputation management approach because such approach should have a positive impact on their sustainable performance dimensions and further enhance strategic competitiveness.

This paper analyses the strategy of All Nippon Airways, the second largest airline in Japan. The airline industry has been considered a symbol of government regulation. Competitive strategies increased through gradual deregulation in the 1980s, new entrants in the 1990s, and the expansion of Tokyo International Airport. Competition in the industry intensified when Japan Airlines (JAL), the largest airline in Japan, which rebuilt its operations using government support, re-listed. In this environment, ANA, which has been a private company since its inception and the second largest airline for many years, was the ninth largest in the world based on profits and number of passengers. We first use a cross-sectional financial analysis to confirm the positioning in Japan’s aviation industry by comparing ANA with JAL. Next, regarding ANA’s management strategy, we use Ansoff’s Product-Market Growth Matrix. Finally, regarding global strategy, we analyze ANA. Keywords: Airline; Management Strategy; Ansoff’s Matrix

<p><em>Airport management is now become a more business-like market. The research of commercialization and privatization in the Melbourne Airport focuses on a study of airport management and the strategies used in facing the growing aviation transport demand and the airport competitions. The combination of theoretical analysis and case study of Melbourne Airport is used in this paper. According to the comparing in reports, privatization, strategies, it shows that the privatization process in Melbourne Airport success and it could be a good example for other Australian airports.</em></p>

The article considers one of the directions of digital transformation, namely digital platforms. United Nations Conference on Trade and Development says that digital platforms create new opportunities for companies of all sizes to engage in trade. They can lead to efficiency gains through lower transaction costs and reduced information asymmetries supported by rating systems. Other benefits include lower consumer prices, increased market access, more competition, better use of underutilized resources and increased flexibility for the providers of services. However, gains are not automatic, and there are growing concerns over the rising market power of certain platforms and the related implications for competition, data protection and ownership, consumer protection and taxation and employment policies. Economic policies and regulations will need to maximize the benefits while at the same time minimizing the costs of digital platforms. Accordingly to Digital Economy Report 2019 by UNCTAD digital platforms provide the mechanisms for bringing together a set of parties to interact online. A distinction can be made between transaction platforms and innovation platforms. Transaction platforms are two/multi-sided markets with an online infrastructure that supports exchanges between a number of different parties. They have become a core business model for major digital corporations (such as Amazon, Alibaba, Facebook and eBay), as well as for those that are supporting digitally enabled sectors (such as Uber, Didi Chuxing or Airbnb). Innovation platforms create environments for code and content producers to develop applications and software in the form of, for example, operating systems (e.g. Android or Linux) or technology standards (e.g. MPEG video). Several factors help explain the rapid rise to dominance of these digital giants. The first is related to network effects (i.e. the more users on a platform, the more valuable it becomes for everyone). The second is the platforms’ ability to extract, control and analyses data. As with network effects, more users mean more data, and more data mean a stronger ability to outcompete potential rivals and capitalize on first-mover advantages. Thirdly, once a platform begins to gain traction and starts offering different integrated services, the costs to users of switching to an alternative service provider start to increase. The transformative power of data in the sphere of economic and social interactions means that governments, businesses, and people must adapt to use emerging opportunities and avoid traps and risks. The ability of countries and various stakeholders to master digital transformation varies greatly and depends on their level of development and digital readiness. Developed countries are in many ways better equipped to deal with the growing role of digital platforms than countries with limited resources and capabilities. The aviation, travel and tourism industry has been at the forefront of digital innovation, but industry and technology trends suggest that further change lies ahead. The sector has been an early adopter of digital technologies and platforms, but steep demand for travel, driven by a growing middle class in emerging markets and the increasing importance of digital experiences, implies that further digitalization will be vital if the expectations of tomorrow’s consumers are to be met.

To identify the trends of air transportation market development in Ukraine during the period 2010–2018, the analysis of the riskiness of the external market environment of airlines being the major market actors and main factors, which influence the air transportation market development, were made in the paper using statistical methods and methods of probability theory. The working hypothesis was proved on corresponding the main trends of air transportation market development in Ukraine with the world ones and the very high riskiness of the external environment of the airlines. There is some local specifics of the air transportation market in Ukraine connected with the armed conflict at the East of the country, a significant impact of non-economic factors in some years, and implementation of international safety standards. The COVID-19 impact is considered only as a discussion question. The originality of the paper is in discussing the modern trends of air transportation market development in Ukraine in the context of considering the interaction “subject – poly-subject environment”. The airlines are considered as the subjects that interact with a market as an external poly-subject environment. The results of the research identified that the riskiness of the external market environment is at the critical level for the majority of the studied airlines that does not contribute to successful business activity in Ukraine. European and Ukrainian official authorities can use the obtained results during the development and implementation of the joined cooperation in the sphere of air transportation. Besides, in the context of COVID-19, the trends of imroving aviation safety and satisfying international standards are becoming increasingly important for airlines as well as for state authorities in developing the appropriate state policy.

Purpose: a study of the current state and prospects of avia passenger transportation in international tourism as prerequisites for strategic planning of the tourism business. Methodology: collection, analysis, systematization and synthesis of the latest statistical data of the World Tourism Organization and the International Civil Aviation Organization on avia transportation in tourism. Results: data on the dynamics of avia transportation in tourism in the current century were obtained, the socio-economic role of avia transportation in tourism was clarified, and the structure of avia passenger transportation by tourist regions was determined. Scientific novelty: the current trends and prospects for the further use of avia transportation means in the tourist services market are identified. Practical significance: the results of the study can be used both in the educational process in the development of experts in tourism, and in the tactical and strategic planning of the tourism business.

Purpose – The purpose of this paper is to measure competitive service quality (SQ) performances of domestic full service airlines in India by providing a framework based on analytic hierarchy process (AHP), in order to benchmark their SQ thus, enhancing competitiveness and gaining competitive advantage. Design/methodology/approach – The present study has used the AHP methodology to benchmark the SQ of airlines in India. Subsequently, competitive SQ gap analysis is performed to evaluate and compare strength and weakness of focal firm (Airline “B”) against its competitors. Findings – In this research work, total of 23 SQ attributes and five dimensions have been identified based on extensive literature review, focus group brainstorming and experts opinion from the Indian airline industry. The study reveals that air travelers rate assurance as the most important criteria and safety as the most important sub criteria followed by on time performance, performing the services right, the first time and remedial process for delayed or missing baggage. Furthermore, based on AHP methodology, the result shows that Airline “A” has emerged as a market leader and is considered as a benchmark airline. Practical implications – This framework will help airline management and policy makers to identify area of service improvements and identify SQ gaps with respect to the benchmark airline. This will help in formulating suitable competitive strategies for SQ improvements, thus gaining competitive advantage. Originality/value – In this research work, AHP-based SQ framework have been applied in Indian domestic aviation industry for competitive SQ benchmarking which is a novel contribution, thus widening the existing knowledge base in aviation SQ literature.

The article considers the approach to digital transformation of the aviation industry in terms of organizing the interaction of supply chain participants involving air transport based on the digital platform. Digital transformation is considered not only as a tool of information interaction, but also as a business model that creates value by uniting consumers and producers of goods and services. There was performed a statistical analysis of indicators characterizing the state of the global aviation market and that of Ukraine in particular, of the global crisis impact caused by the COVID-19 pandemic on air transport and changes in the field of passenger and freight transport; there were analyzed the possible ways of overcoming the consequences of the crisis for airlines and airports and the use of digital technologies in developing anti-crisis strategies. The necessity of forming a united information space in the supply chain to ensure the rapid exchange of information between cooperating transport hubs and government agencies, including the exchange of information on the management of production and commercial activities of transport enterprises was highlighted. The role of air transport in servicing global supply chains was also emphasized, as it offers highly integrated and comprehensive fast delivery with safe, reliable, convenient and highly efficient services. There was proposed a scheme of information interaction among supply chain participants involving air transport based on the digital platform in the context of united information space. The use of the digital platform as a tool for organizing interaction was justified, as this technology provides massive opportunities to achieve increased efficiency not only of individual units, but also of the entire supply chain.

Purpose – Pakistani aviation industry is at the initial stage of its evolution and is undergoing transformation to a high-tech developed industry. However, the processes and practices in this industry are quite primitive and lack performance-measuring techniques for decision makers. The available literature in the total quality management (TQM) suggests a set of standardized factors for evaluating the performance of any organization. The purpose of this paper is to conduct a research with a view to judge the applicability of these TQM factors for measuring the performance of any aviation manufacturing organization in Pakistan. Design/methodology/approach – This research is focussed on performance evaluation of aviation manufacturing industry of Pakistan through TQM. Eight well-established dimensions of TQM frequently used by renowned researchers were used for an evaluation of the Pakistani Aviation Manufacturing Industry (PAMI), namely top management support, quality information availability, quality information usage, employee training, employee involvement, product/process design, supplier quality and customer orientation. An additional dimension of factual approach to decision making was also used based on the outcome of the pilot survey. Both qualitative and quantitative survey techniques were used for gathering the data for subsequent empirical analysis. Findings – The authors found that the suggested model of measuring organizational performance in PAMI was in general agreement with the TQM model of renowned researchers and can be useful tool for evaluation of quality profile of PAMI organizations. Research limitations/implications – During qualitative interviews with the top management, it was found that some of the PAM organizations did not have the complete data and information about their customers and markets, as well as company's human resource effectiveness, and supplier's performance. Although some of them had started maintaining it recently, but comprehensive longitudinal data were not available, which is quite useful for taking correct decisions. Practical implications – The outcome of this research is expected to contribute in the shape of a TQM measuring tool for decision makers in order to evaluate the performance of any aviation manufacturing organization of Pakistan. This model is, however, required to be empirically tested for its applicability in other regions as well for its generalization. Originality/value – This paper deals with the cross-sectional analysis study of the manufacturing organizations of the Pakistani aviation industry for application of TQM practices. It is an original work undertaken by the authors of this paper where various models have been studied and most commonly used dimensions have been utilized for testing the Pakistani aviation industry.

The intention of this paper is to study the concept low cost, low fare as strategy in the market of Brazilian commercial air transport, taking as parameter the case study of Gol Air Transport S.A. For the achievement of the presented objectives the following questions are made: a) what it takes an airline company to take a strategy of low cost low fare? b) The option of low cost low fare, would have contributed to generate a new managerial model in the traditional forms of strategic management in the area of commercial air transport ? c) The constructed scenery tends to be lasting? Adopting the methodological approach of case study and analysis of events, a qualitative and quantitative research was fullfilled on the basis of the studies of Denzin & Lincoln. The results of the analyses indicate the deepening of the phenomenon of low cost & low fare that it is used in world-wide commercial aviation and makes to conclude the relevance and the potentiality of the concept low cost & low fare if it is extend to the tourist industry that suggests a new balance for the traditional companies in the strategic management

Research article. Over the past 25 years the aviation market liberalization has been one of the factors driving the changing business environment in which airports operate today. These are beginning to stop being natural monopolies and are already competing with their market power being threatened. The factors driving airport competition are: greater freedom and flexibility of airlines to decide where their fleet operates, and their ability to change base of operations; more and better options for passengers to plan and decide where to start and finish their trips / tours; privatization of airports; and the entry into the market of new airports. This review article analyzes, through these factors, and from a general framework, the characteristics of airport competition today.ResumenArtículo de investigación. Durante los últimos 25 años la liberalización del mercado de la aviación ha sido uno de los factores que impulsó el cambiante entorno comercial en el que operan los aeropuertos hoya. Estos están empezando a dejar de ser monopolios naturales y ya compiten entre sí, con lo que su poder de mercado se ve amenazado. Los factores que impulsan la competencia aeroportuaria son: una mayor libertad y flexibilidad de las líneas aéreas para decidir desde donde operan su flota, y su capacidad de cambio de base de operaciones; más y mejores opciones de los pasajeros para planificar y decidir desde donde iniciar y terminar sus viajes/tours; la privatización de los aeropuertos; y la entrada al mercado de nuevos aeropuertos. Este artículo de revisión analiza, a través de dichos factores, y desde un marco general, las características de la competencia aeroportuaria hoy en día.ResumoArtigo de pesquisa. Nos últimos 25 anos, a liberalização do mercado de aviação tem sido um dos fatores que impulsionam o ambiente de negócios em mudança em que os aeroportos operam hoje. Estes estão começando a deixar de ser monopólios naturais e já estão competindo uns com os outros, com seu poder de mercado sendo ameaçado. Os fatores que impulsionam a concorrência nos aeroportos são: maior liberdade e flexibilidade das companhias aéreas para decidir onde sua frota opera e sua capacidade de mudar a base de operações; mais e melhores opções para os passageiros planejarem e decidirem por onde começar e terminar suas viagens / passeios; privatização de aeroportos; e a entrada no mercado de novos aeroportos. Este artigo de revisão analisa, através destes fatores, e de um quadro geral, as características da competição aeroportuária hoje.

South Africa has one of the largest and most developed tourism markets in Southern Africa. Consequently, the sector's performance, therefore, has implications on the regional tourism market. In the advent of COVID-19, South Africa emerged as one of the global and regional epicentres of coronavirus infections. In March 2020, South Africa was one of the countries that adopted hard lockdown measures to control the pandemic. The consequent sealing off of the country’s ports brought the tourism industry to a sudden halt. This study is aimed at examining the impact and potential reopening strategies that the tourism industry can adopt in South Africa. The study is based on critical document analysis of survey reports from South Africa’s National Department of Tourism, Stats SA, Google Mobility and other authoritative, relevant sources. The study concludes that the pandemic had a devastating impact on various sectors of the tourism economy. The most devastating industries include the aviation, maritime, special events, accommodation and attraction sectors. The sudden halting of the tourism industry threatened conservation efforts and the business viability of many tourism establishments. Consequently, public and private airlines were liquidated or placed under business administration with far-reaching implications for various destinations and travel sectors. The study recommends a well-engineered financial aid package for the region's tourism industry, reduced tourism levies and taxes backed by the adoption of stringent health protocols to help the industry recover and make travel appealing and attractive again. A robust vaccination program must support such efforts.

Purpose Research carried out within the scope of the present new emerging optimum market to Greek regional airlines. This study (based on interconnected flight network) aims to provide an optimal alternative for flights to be carried out by small Greek airlines to Eskisehir Airport in Turkey. The airlines seek to sustainable demand base to improve themselves in a profitable way. Design/methodology/approach In this study, the analytical network process method was used. In the construction of network models, specific criteria have been considered, and the analysis has been accomplished as multi-criteria decision-making problem because of the relationship and interaction between them. A number of professionals with high knowledge of the Greek and Turkish aviation market were participated in the study. Findings Both Greek and Turkish experts think that the scenarios should include more airports (multi leg flights) to benefit from the increased traffic from all these destinations. Although, the model showed that more sustainable and effective routes are the simplest ones (single leg flights). Thus, the experts suggested the following five routes: Athens (ATH)-Antalya (AYT)-Eskisehir (AOE)-ATH; Heraklion (HER)-AOE-ATH; ATH-Istanbul (IST)-AOE-Thessaloniki (SKG); ATH-AOE-Cologne (CGN)-ATH and ATH-AOE-Izmir (ADB)-CGN-ATH. In addition, the experts pointed out the routes Eskisehir (AOE)-Brussel (BRU) and AOE-Cologne (CGN), as the passenger demand for them is high. These are considerable suggestions and should be examined by airlines’ managers, while aviation authorities should take these under consideration. Research limitations/implications There are some factors that limit the potential extension of the small Greek regional airlines to Eskisehir airport. Istanbul’s Atatürk International Airport is the most used airport for international connected flight in Turkey, and the most airlines prefer this as a destination airport, although it has slots limitations and intense traffic. According to a previous project, sustainable flight network may include Istanbul and Izmir. Also, the bilateral agreement between Greece and Turkey according to Memorandum of Understanding between the Aeronautical Authorities of the Republic of Turkey and Hellenic Republic consists the main limitation of the traffic increase. Practical implications Connected flight network model suggestions developed in this research may provide contribution to airlines’ research and development activities. Also this kind of studies may contribute to the increase of the passengers’ traffic between the two countries with mutual benefits. Social implications Based on the current study, with determined the grid network flights, new flights can be scheduled that are offering significant benefits. Also passengers will have the ability to travel to an attractive destination. In particular, the study may positively contribute to the further development of AOE and to the region around the city. On the other side, the Greek regional airlines can find an important market. Anadolu University’s entrepreneurship ability will be improved and also AOE’s business will be increased. This study will enforce the stronger links between both Greek [Hellenic (Greek) Civil Aviation Authority] and Turkish (General Directorate of Civil Aviation) aviation authorities. In addition, this study may contribute to the improvement of the economic relations between Greece and Turkey with mutual benefits. Originality/value It is thought that this research shows Greek and Turkish airports feasibility to cooperate providing benefits to passengers, airlines and the countries’ economies. The study includes current social, economic and cultural dynamics of the countries making significant contribution to academic literature. The capacity and demand analysis is useful for the management of the specific Greek carriers. Expert opinions are consulted over the course of taking strategic decisions. The analysis has been conducted, based on expert opinions and referred to for these pairwise comparisons. Airlines and airport managers based on the suggested methodology may examine potential flights, although more numerical data are necessary.

Businesses in aviation industry, where fierce competition has been encountered, have had to pay more attention to their relationships with the environment to increase their market share and to survive. In this context, enterprises have started to focus on corporate social responsibility (CSR) applications to provide sustainability in terms of environmental, social and economic. Although there are many academic studies on this subject in other sectors, it is relatively less in aviation sector. Therefore, in this study, CSR applications in terms of enterprises operating in Turkish airports have been analysed using GRI (Global Reporting Initiatives) scale for the airport system. Within the extent of the research, the necessary information has been obtained through the reports published by the companies, internet pages and social media accounts etc. for CSR activities. Content analysis was used to analyze the data. As a result of the research, it has been determined that the majority of enterprises do not share their CSR applications publicly enough, even if they perform most of these activities. According to the results, suggestions have been made to the airport and terminal operators to apply more effective CSR activities.

Currently, Thailand implemented the project Thailand 4.0 essentially highlighted on better performance on human resource as well as an information technology management. However, service quality is the key to create the business differentiation as well as to elevate a superior level of market competitiveness. The aviation industry is one of the most intense competitive industry, therefore, passengers’ satisfaction on airport service quality and its’ efficient facility management is the most important factor that can create business differentiation and influenced a sustainable industry accordingly. This paper seeks to investigate the (1) factors that affect service quality and (2) passengers’ satisfaction of Suvarnabhumi airport in Thailand 4.0 era. Where the concept of Importance-Performance Analysis (IPA) has been implemented in this research, the results show that passenger’s expectation on service quality was higher than the services that passengers received in many areas. However, from 150 questionnaires that have been released, the research results indicated that most of the respondents placed the highest satisfaction on the quality of internet and wireless connectivity service as the top priority at Suvarnabhumi Airport, whereas the lowest satisfaction is placed on the service quality of an immigration process where the effectiveness of human resources management is the key element affecting the service quality. Moreover, there is a recommendation on the self-check-in-counter and the processing of this service that needs to be modernized and promote passengers to use this technology widely. Hence, to enhance the airport service quality toward Thailand 4.0, the technology should be taken into account at every level to increase passengers’ satisfaction throughout the passenger’s arrival, departure and transit process accordingly.

The formation and development of a market-based management system for hunting in Ukraine require fundamentally new approaches to the organization of business management. The practical implementation of any commercial project is significantly complicated without a previously developed zoo-hygienically and economically sound business plan. The purpose of the study was to improve measures for the organization and operation of the aviary complex for the maintenance and breeding of wild ungulates. The work used sanitary-hygienic methods of scientific research, in addition applied theoretical analysis of scientific literary sources, synthesis, generalization, comparison, concretization. According to the results of the research on the basis of zoohygienic norms and economic calculations, the project of organization and development of the aviation complex “Hunting farm “Polisske-Sarny” is located near the village. Terrible of Sarnensky District on the lands of the State Forest Fund of Strashevsky Forestry of SE Sarnenskoye Forestry. The area of the enclosure is 146.7 ha, which is divided into 4 contours to hold the fallow deer, red deer, wild boar and European mouflon. Proposed measures for construction and operation of the aviary complex for keeping wild ungulates (fallow deer and mouflon European, as well as wild boar and red deer), owned by the Polisske-Sarny Hunting Enterprise. The total amount of capital investments for the creation of a cage for the maintenance of wild animals, including the cost of construction, purchase of livestock breeders is from 1337.1 thousand UAH. Due to the sale of animals to other farms, you can receive from 280–320 thousand UAH income per year. Taking into account the initial investments for the establishment of the aviary complex, the payback period is 3 years.

Subject area Strategy, Emiratisation (national policy); human resources (recruitment, training and development, organizational culture and values) and marketing (branding, communication), tourism (destination image). Study level/applicability Undergraduate and Postgraduate Business and Management. Case overview This case highlights the strategy and initiatives taken by Etihad to attract Emirati employees (local nationals) to join the organization. Etihad Airways is the national airline of the United Arab Emirates (UAE), based in Abu Dhabi, the national capital. Since its inception in 2003, the airline has grown faster than any other in commercial aviation history; it currently flies to more than 60 destinations in Africa, Asia, Australia, Europe, the Middle East and North America. In the UAE, nationals or Emiratis comprise only 20 per cent of the overall population. According to the UAE 2021 Vision, the government's focus is on building the human capabilities on knowledge and innovation for Emiratis. This vision is reinforced in the Abu Dhabi Economic Vision 2030, which aims to boost national participation, encourage women (national women are on average more highly educated than the men) and decrease the education – market demand gap through training. Expected learning outcomes This case can be used to teach strategy from the point of view of government, human resources and marketing. From the government point of view parallels can be drawn to other nations whose government have focused on policies to create opportunities for and to encourage local employability. An example of a similar programme that was very successful is the “Bumiputra” programme created for indigenous Malaysians in 1971. In the area of human resource strategy, recruitment, training, inculcation of corporate values are some areas that can be reinforced. Form the point of view of marketing; the case can be used to discuss branding from the point of view of people, loyalty building (internal) and communication (internal and external). Destination branding and the role airlines play can also be a discussion point from the strategic point of view with some opportunity for macro-environmental analysis using the PESTLE model. Supplementary materials A teaching note available upon request.

Theoretical basis This case has three primary objectives. First, it allows students to think through a conceptual cost and benefit analysis associated with the decision-making process in line with basic economic thinking. Students will revisit core concepts of marginal benefit vs marginal cost, the notion of opportunity costs and the role of sunk costs in this type of analysis, while also highlighting the nature of market structure, oligopolies and competition across firms in an industry. The second goal of this case is to consider the role of business ethics in the DC-10 case: specifically, to consider the potential influence of moral awareness and moral disengagement in unethical decisions made by McDonnell Douglas. Students will develop an understanding of these concepts and solidify their learning by applying them to the case and engaging in active discussion. Finally, the third goal of the case allows students to explore organizational culture and specifically offer recommendations for organizations thinking about the link between decision-making, the role of ethics and culture. Research methodology The technical reports released by the National Transportation Safety Board along with secondary data such as available public data such as news reports were used to round out the synopsis of the case study. Case overview /synopsis This case explores the accidents of two McDonnell Douglas DC-10s in the early 1970s at the onset of the jumbo jet race between Boeing, Lockheed and McDonnell Douglas. It explores the series of events during the “Windsor Incident” in 1972 and the subsequent accident over Paris in 1974. It explores the reasons why the cargo door on the DC-10 was faulty and subsequently why the door was not fixed. It examines the interplay of industry suppliers such as McDonnell Douglas and how they interact with oversight authorities such as the Federal Aviation Authority. The Teaching Note focuses on the economic thinking at McDonnell Douglas, behavioral ethics and organizational culture. Complexity academic level This case is best explored over a 90 min session but could be expanded to take up one 3 h session. The authors have used this case format in an undergraduate organizational behavior class, an MBA Leadership and Organizational Change class, and an MBA Economics of Managers class. It works particularly well in the MBA setting, as students with work experience can see the links between the mistakes made by McDonnell Douglas and their workplaces.

The second volume of Atna comes to you with our humble efforts to enrich tourism literature in India. We are delighted with the overwhelming response to the I volume from distinguished readers across India and abroad. Inspired by the constructive comments to the I volume, the second volume of Atna continue to incorporate articles on diverse areas of tourism such as sustainable tourism, heritage, medical tourism, cruises, cuisines, education, aviation etc. Raiesh N Ragde and Maduri T Sawant in their article on 'Proficiency of Foreign Languages : A study of the approved tourist guides of Aurangabad Region' state that, most of the tourist guides engaged in tourism business do not have proficiency of foreign languages, resulting in lack of appreciation of their role and responsibilities. Nedelea and Babu P George presents a case study of sustainable tourism development in Eastern Europe. This article points to the problems faced by hospitality and tourism industry in Romania and force the tourism sector to contemplate on the approaches towards sustainable tourism development. Strategies for sustainable eco-tourism by Maduri T Sawant examines the overall development of tourism and suggests strategies for sustainable tourism development. Sindhu Joseph critically analyses the potential and present stage of development of Bekal beach resort in Kerala in her article 'Special tourism Area- a critical study of Bekal.' 'Management of Eco-tourism sites: A case study of Aianta Ellora caves' by Raiesh N Ragde and Maduri Sawant highlights that the heritage contributes to the richness of any landscape and can attract innumerable tourists looking for cultural experiences in eco-friendly environment. Prospects of developing Medical tourism in India authored by Binoy T A draws attention to the pivotal role of medical tourism and calls for coordinated promotional strategies to develop medical tourism. Paramita Suklabaidya explores the potential of cruises as tourism product and the reasons for its growing popularity worldwide in her article 'New Age Tourism Product: The Cruise Industry - the Fastest growing Tourism Sector'. Gastronomy tourism can be a pull factor for many tourism market segments and the role of Gastronomy Tourism in promoting Jharkhand as a Tourist Destination is beautifully presented by Mohinder Chand, Ashish Dahiya and Lata S Patil. Issues of effective teaching and learning in tourism education by Toney K. Thomas reviews and evaluates the effectiveness of the application of skills in the industry. Joby Thomas and P. Pakkerappa in their article highlight the crucial role of HRD in airline industry to cope UP with the challenges of advancement in technology, changing market scenario, industry restructuring and more competitive business environment. To demonstrate the techniques of implementing intrapreneurship with examples from the tourism industry a case of Southwest Airlines of USA, is presented by Jyothirmoy Ghosh and Anianeya Swamy, and portrays how the intrapreneurship principles are applied effectively in tourism sector. On behalf of the editorial board I extend sincere gratitude to all the authors for contributing their scholarly articles to Atna. We look forward to the support, guidance and encouragement of academicians, researchers, professionals and well wishers of tourism and hospitality sector in our future endeavours. Joby Thomas Executive Editor

The present day globalization in economy is closely connected with the development of air transport-one of the fastest growing sectors of economy, which provides long-distance transport, primarily to passengers. The mobility of population has increased and as a consequence the single transport space has been formed. After the crisis of 2015–2016 the economy of civil aviation is characterized by the rapid growth, increased passenger turnover, a high percentage of seat occupancy and the change in the structure of the air transportation market. The state of the air transportation market is characterized by globalization, deregulation, information and privatization. The services which air companies offer to the market are related to a high-tech product. At the same time, modern conditions require airlines to take measures to improve their performance, taking into account the internal and external factors affecting this business, as well as a set of incentive measures for workers in this industry. Thus, the article discusses the process of industry deregulation, gives several examples of market functioning models, highlights their main characteristics and shows options for making managerial decisions. Efficiency evaluation is a prerequisite condition for the implementation of airline development strategies. The principles of market economy required the restructuring of relations in distributive system and material incentive. In this regard, we summarize the experience of several labor remuneration decisions, as an integral part of airline management. The article gives an overview of the modern air transportation market characteristics, identifies the problems and prospects for its development. The relevance of the article is stipulated by the expanded presence of airlines in the world market and, as a consequence, by the necessity to investigate the up-to-date trends in market development, exposure the main factors that affect the competitiveness of air companies. The article is of interest for aviation experts as well as for readers who are keen on aircraft.

The Moscow State Technical University of Civil Aviation celebrates the 50th anniversary as a well-known scientific and educational center integrated into the national scientific and innovation system. The strategic government initiatives are based on the recognition of scientific and technological achievements as the key factors in the transition of the Russian economy into a qualitatively new development model; the formation of a geopolitical status that determines the country's position in the global economy, the opportunity and conditions for its integration into the world economic system; competitiveness in global high-tech markets. The analysis of the targets results of the State Acts, including the Strategy for Innovative Development of the Russian Federation for the period up to 2020, shows that despite the undertaken efforts, considerable positive changes in state and effectiveness of national science in general as well as university science in particular, have not taken place yet. The planned values of individual indicators (domestic research and development costs, the share of the higher education sector in domestic research costs, scientometric indicators of Russian authors’ publications in the international databases of Scopus and Web of Science, etc.) have not been achieved. The reasons for unsatisfactory dynamics are considered. It is noted that university science is the richest state-resource that means intellectual capital, scientific schools, talented youth, connections with academic research institutes, manufacture and business, which, by means of the appropriate state policy, can make universities the centers for integration of individual subjects of scientific and innovative activity, ensuring a functional connection. The specific aspects of scientific work in industry universities are highlighted. The priority tasks for modernization of research process and innovation activities in MSTUCA are defined in accordance with the University Development Strategy until 2030.

Aim.The presented study aims to develop and substantiate recommendations for the development of companies in the aviation industry using digital technologies.Tasks.The authors illustrate the need to use innovative business models based on modern digital technologies; provide a theoretical review of foreign and Russian scientific literature on the topic of the study; substantiate and present research methods, including the principles of selecting companies for the examination of their business models; obtain, structure, and present the results of the examination of business models of the selected companies; formulate conclusions and provide recommendations for the development of Russian companies in the aviation industry.Methods. To achieve the set aim, the authors examine business models of 20 innovative companies in the aviation industry, information about which is available at Crunchbase.com. Business models are analyzed using the business modeling concept proposed by A. Osterwalder and Y. Pigneur.Results. Business models of several innovative companies in the aviation industry are analyzed in a structured way. Recommendations for transforming the business models of companies in the aviation industry are proposed and substantiated, which should allow Russian market agents to compete on a global scale.Conclusions.The obtained results can prove useful to representatives of various economic sectors aiming to transform the business models of their companies, government officials willing to improve innovation regulation practices, and members of the scientific community engaged in conducting similar and/or further research.

Price competition has been a growing concern of worldwide researchers and managers. In the aviation market, especially with the help from e-commerce platforms such as Expedia, TripAdvisor, and SkyScanner, airfares are now available to customers in the easiest and quickest way. It thus allows airlines to match their fares immediately and simultaneously upon any changes of their rivals, given that customer’ choices are made with regard to their incomes. This study provides a dataset on domestic airfares in New Zealand that could be useful for future studies in the fields of marketing, business and economics, transportation and aviation, or management. The dataset covers 12 trunk routes and 40 secondary routes in New Zealand from 19 September 2019 to 18 December 2019, a total of 90 days. It provides a rich dataset of more than 162,000 observations regarding the airfare, departure time, arrival time, flight duration, airline, departure airport, arrival airport, transiting airport, and so on. There are possibilities to extend the dataset (e.g., in terms of flying distance, airport characteristics, and airline characteristics) to make it be valuable for future study.

Actual importance of research theme: Combating hunger and providing the Earth’s population with sufficient amount of products is considered one of the strategic priorities of human civilization sustainable development by the UN up to 2030. The rapid growth of this planet’s human population in the 21st century, estimated at 7.6. billion people, leads to the global demand for production and foodstuff. Simultaneously, traditional strategies of extensive development conventional in the 20th century and “target” intensification of agriculture do not take expected positive effect nowadays. World economy requires for new strategies of agricultural production, as well as promoting ‘green revolution’ based on the ground of IT technology advances and “Industry 4.0.”. The generalization of world experience concerning development and implementing agricultural production strategies in the 21st century is of greater theoretical and practical importance for all countries which export agricultural production in mass scales, including Ukraine which focuses on the leadership in the world agricultural business. Thus, the urgency of the issue confirms the actual importance of this article. The problem statement. Foodstuff output in world economy is growing slowly and does not meet the increasing demand for food and agricultural products in industry in global scales. Under these conditions the manufacturers of agricultural products like farmers, agro-businesses and agro-holdings, as well as transnational corporation alter and modify agricultural strategies that were conventional in the 20th century. Among the new strategies transition to precision farming and innovational agriculture based on implementing IT technologies takes the leading role. The core and socio-economic consequences of such strategy implementation require further study. Analysis of latest studies and publication. The important contribution to the study of the core and dimensions of agricultural production strategies linked to innovation and investment development as well as to improvement property relations is made by such Ukrainian scholars as P. Makarenko, V. Pilyavskiy [1] and O. Shul’ga [2]. Foreign scientists like Smaller, C., andW. Speller, withH. Mirza, N. Bernasconi-Osterwalder, andG. Dixie [3] paid the specific attention to the study of strategic priorities concerning risks minimization and profit maximization by agro-businesses and TNC within the realization of agricultural contracts at world markets. Overseas researchers KeatingB., HerreroM., CarberryP. [4] emphasized on actual importance of compliance with strategy of foodstuff security in global environment in their studies. However, the issue of developing the strategy of precise agricultural production based on widespread use of innovation and IT technologies, research into socio-economic consequences accompanying their implementation in the 21st century remains poorly studied. Research challenge of general issue. The issue of studies the core and elements of agricultural production development process in world economy is highlighted in world economic literature pretty well. Nevertheless, the study of TNCs and agricultural businesses strategies and strategies concerning transition of TNCs to the development of precise agriculture is really meaningful. Besides, at present time the trends of direct foreign investments as for agricultural lands purchase and priorities analysis of their use by TNCs in developed and developing world countries are uncertain. Socio economic consequences of mass precise agriculture introduction for national economy in countries with agrarian specialization also require detailed researching. Problem statement, objective of research. The objective of research is to highlight the core and define the regularity of formation, as well as emphasize the basic expected socio-economic consequences of precise agriculture development strategy implementing on the grounds of generalization the world experience of agricultural TNC sactivity. To achieve the objective set the article aimed at solution the following tasks: to note the main ‘players’ at the world agricultural market and study the priorities of their economic activity; to study the core and the elements of ‘green revolution’ strategy, as well as strategy of transition to precise agricultural production based on implementing innovations and IT technologies; to define strategic goals of TNCs as for the use of acquiring land ( at the cost of direct foreign investments) on the grounds of generalization developed and developing countries experience; to point out the expected socio-economic consequences of mass implementation of precise agricultural production strategies by TNCs and national agro-businesses for the economy of the countries specialized in agriculture. Method and methodology of the study. While studying the world experience of implementation the precise agricultural production development strategies theoretical and empirical methods of scientific research were employed. Historical and logical methods, abstract and specific methods, methods of analysis and synthesis, as well as causal (cause-and-effect) method were applied in the article to define strategic priorities of agricultural business and agricultural TNC specialization, to point out expected socio-economic consequences of mass transition to precise agricultural production in the countries with agrarian specialization. Synergetic approach, method of expert estimates and casual methods were applied to ground “green revolution” strategy, as well as strategy of TNCs as for transition to precise agriculture based on innovations and IT technologies. The results of study. Agricultural production is presented by farmers, households, state agricultural sector, national agro-businesses and agro-holdings, international TNCs. As a rule, farms are focused on domestic market; they specialize in production of minor parties of manual crop production and horticulture, grow vegetables, fruit and berries, as well as they are engaged in poultry farming, beekeeping, dairy production, stockbreeding in rather small scales. The farmers in developed world countries, particularly EU countries, concentrate on organic production which is of high demand among middle-class representatives. In EU countries farming is traditionally supported by the state, as it bears both economic and social valuable functions, i.e. assists in rural development and creates workplaces in countryside. The main stakeholders at the mass agricultural market in the world are considered large national and international agro-holdings an TNCs specialized in agricultural production and its industrial processing. TNCs shaped the closed loop – from selection to agricultural production, from its processing to its manufacturing. At the cost of large production scales, as well as capital concentration and centralization it is the agricultural TNCs which leads in production and export of foodstuffs at world markets. TNCs ‘ leadership at world agriculture markets is grounded on ‘green revolution’ strategy implementing, which consists of such elements as innovations, bio-selection to produce performance breed, intensive growth in crop productivity, including the one using GMO which makes cropping insensitive to water shortage, high temperatures and droughts. Agrarian TNCs in the 21st century actively implement the strategies of transition to precise agriculture based on the use of innovations and IT technologies. As the world experience confirms, strategies of transition to precise agriculture combine the following innovations: astronaut and aviation technologies, unmanned technologies, unmanned aerial vehicles; mass transition to the use of apparatus to analyze the ground online; spreading of “agro-scouting” innovation technologies as for field information gathering concerning the condition and development of agriculture; implementation intellectual system of managerial decision-making support; introduction of monitoring and control auto-system and implementation of IT-system as for account of agriculture process elements. The development of precise agriculture for national world economies which are agriculture-based offers a lot of benefits, such as: increase in labor productivity in agriculture; the decrease in employment that saves working capital of agro-businesses; industrialization and technical renovation of agrarian sector which promotes the market for IT products, precise machine building; increase in commerce and export potential of the country, mainly, in the sphere of monostructural crop production (grain, corn, soya, raps, oilseeds etc.). Such strategies also provide revitalization of direct foreign investment processes by TNCsconcerning purchasing farmland in the developing countries with their further listing as raw materials supplier for TNCs. The latter shape and control international links of production value added to all kinds of agricultural products. Among the risks which implementation of precise agriculture strategies bear for national developing country’s economy which are agriculture-based the following should be mentioned: risks concerning decrease in farms and decline in production of labor-intensive small-scale agriculture products (vegetables, fruit, honey etc.); risks of jobs recession and, respectively, the number of rural population and others. There are also other risks linked to these processes like risks of growing volumes of ready foodstuffs import, chronic scarcity of state budget and increase in internal debt, enhancing migration processes etc. In case of falling world prices for foodstuffs and worsening global conditions for agriculture products, including agrarian raw materials, in particular, due to another world economic crisis, the abandonment of occasional farmland purchased by TNCs in developing agrarian countries, their further freezing and ceasing the processing for better times should not be excluded. Under such circumstances the risks of famine for countries which could lose the managerial control over own land resources are also a threatening exercise as for implementing such TNC strategy. The field of results application. International economic relations and world economy, development of agriculture competitive strategies in world countries and agrarian TNCs in world economy. Conclusions. Farms, agro-businesses, agro-holdings and agrarian TNCs are the economic centres of mass agriculture production in all world countries. Farms are mainly specialized in labour-intensive small-scale agriculture production like horticulture, gardening, bee-keeping etc. Large agro-businesses and agrarian TNCs choose the strategy of specializing in mass monostructural agriculture production such as crop production (grain, corn, soya beans and industrial crops). In developed world countries TNCs apply the strategy of farmlands multi-purpose use, including the goals aimed at development and processing livestock and crop production; at development of renewable energy and bio-energy. In developed world countries TNCs focus on processing all kinds of agriculture products and foodstuffs production with high value added. Purchasing of farmlands by TNCs in developing countries, in particular, at the cost of direct foreign investment, provides for implementation the strategy of purchased lands engagement, mainly, to develop crop production as a raw basis for their further processing in the native countries for TNCs. The general world trend of agrarian TNCs development is use of innovation technologies, transition to precise agriculture based on IT technologies, aviation and astronautic technologies, unmanned aerial vehicles and other innovations which positively impact labor productivity and mass industrial production profitability, as well as choose transition to monostructural agrarian specialization as a priority, but bear a set of social risks for developing countries’ economies. Transition of Ukrainian agro-businesses and agro-holdings to the strategy of precise agriculture development based on innovations and IT technologies provides Ukraine’s competitiveness at the world agrarian markets. This process should go hand-in-hand with land reform taking into account Ukrainian farming interests. Establishing industrial processing of agriculture raw products and production of ready foodstuffs with high value added should be strategic for Ukraine.

To date, the macroeconomic trends of the aviation industry, affect not only consumer demand, but also the development of business and government. The article reviewed the main aspects of the impact of macroeconomic trends on the market of modern civil aviation equipment. Taking into account modern macroeconomic trends, to maintain competitiveness in the civil aviation market, the possibility of structuring the quality function of a complex technical system was described, using elements of one of the home quality techniques that identify consumer requirements and provide some order ensuring that these requirements determine the development of products and production process planning. Taking into account the opinions of various consumer groups, a consumer voice matrix was formed, the relative importance of which is based on a value scale of 100 units. By translating consumer requirements into technical characteristics, pairwise comparison of consumer requirements of the main participants in the civil aviation market segment formulated a dependency matrix. And also correlated is the matrix of interrelations between quality characteristics, which made it possible to assess the degree of possible modernization of the object under study and increase the demand in the market for civil aviation technology, setting a new trend to macroeconomic indicators.

A human factor is an integral part of the aviation and it becomes, together with a still improving technologies, an important component of the aviation. It cases nonstandard situations in the aviation. The goal of this paper, which deals with extreme cases of pilots´ psychic failures, is to summarize and suggest possible solutions of the cases when civil pilots used an aircraft to commit suicide or when they try to commit it. There are briefly described suicide cases in the first part of the paper. The cases are from business and general aviation. The next part of the paper is about an analysis of these cases. The cases are analysed from several aspects. The authors suggest possible precautions how to prevent these cases. The paper is based on the Study of extreme cases of aviation personnel psychic failure. This study was published by a Civil Aviation Authority of the Czech Republic in 2016.