Academic literature on the topic 'Business communication – Ghana – Accra'

Using the mixed method research approach, this study investigated the linguistic landscape of the central business district of Accra, Ghana. The study employed both the Ethnolinguistic Vitality Theory (EV) and the Place Semiotics Theory to explore the types of signage displayed by shop owners in the Makola market, the languages used on these signs, the dominant language(s) on the signs and how the use of language reflects the ethnolinguistic vitality of the local languages used in Accra. The findings present a very busy linguistic landscape where shop owners use the names of their companies and the products they sell as a marketing strategy through a variety of modes including signboards, billboards, taglines, and signposts to attract customers. There was also a preponderance of English in the linguistic landscape of Accra, which establishes English as a powerful tool for inter-ethnic communication and national integration, giving an implicit impression of low vitality of indigenous languages in the space.

Using the mixed method research approach, this study investigated the linguistic landscape of the central business district of Accra, Ghana. The study employed both the Ethnolinguistic Vitality Theory (EV) and the Place Semiotics Theory to explore the types of signage displayed by shop owners in the Makola market, the languages used on these signs, the dominant language(s) on the signs and how the use of language reflects the ethnolinguistic vitality of the local languages used in Accra. The findings present a very busy linguistic landscape where shop owners use the names of their companies and the products they sell as a marketing strategy through a variety of modes including signboards, billboards, taglines, and signposts to attract customers. There was also a preponderance of English in the linguistic landscape of Accra, which establishes English as a powerful tool for inter-ethnic communication and national integration, giving an implicit impression of low vitality of indigenous languages in the space.

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.

Background: African Cancer Organization (ACO) seeks to establish a Cancer Information Service (CIS) Centre in Accra, Ghana to offer information about cancer prevention to the general public and businesses. The whole idea is to promote awareness of cancer and early detection through culturally sensitive and linguistically appropriate cancer information and education programs. The project will navigate people to appropriate facilities for screening, further diagnosis, management and support. This we believe will help prevent people from getting exposed to avoidable cancer risk factors and also help downstage cancers by early-detecting the disease at stages where cure is often possible, which will ultimately help avert the currently prevailing high incidence of cancers in Ghana. Aim: The goal of the project is to ensure that everyone living in Ghana who is eligible has access easy to free cancer information service. The project will establish the needed infrastructure and also build capacity of personnel required to provide cancer information service to the general public and businesses. Methodology: Trained cancer information specialists will provide a one-on-one interaction by telephone, e-mail, instant messaging, social media, in-person visit or on-site business visit. The service will be free and confidential. The project involves setting up an office, distribution of information, education and communication (IEC) materials to educate businesses and the general public about cancer, its prevention, risk factors associated with the disease, sign and symptoms of cancer, cancer diagnosis, treated, management and support systems available. ACO CIS, tailored to the socioeconomic and cultural context, is to ensure that cancer information is available to everyone who is eligible. Conclusion: There is solid evidence that making cancer information available and diagnosing it at an early stage will reduce deaths from cancer, and the success of interventions intended to detect cancer at an early stage greatly depends on cancer education and awareness and sensitivity to the needs, beliefs and unique circumstance of the target population. Although much remains to be learned about cancer, enough is now known about the causes of cancer and means of control for suitable intervention to have a significant impact. Most Africans cannot currently access curative therapies, state-of-the-art surgery or expensive cancer drugs that are the mainstay of cancer care in developed nations. At the same time between 30% and 50% of cancers are preventable, and a third of all cancers could be cured if detected early. Therefore, scaling up prevention and early diagnosis will be the most cost-effective ways of dealing with cancer. ACO is by this looking for partners with similar mandate to collaborate to establish and sustain the CIS.

PurposeThe paper examines the role of green knowledge and green attitude in purchasing behavior of the youth in Ghana. This study focuses on investigating how green value and green trust mediates the relationship between green knowledge and green attitude and purchase behavior of the youth in Ghana.Design/methodology/approachA quantitative approach was used. A total of 417 respondents were selected using convenient sampling method. Respondents were selected at leading shopping malls (grocery stores) in Accra the national capital of Ghana. Data was analyzed using the partial least square (PLS). Structural equation modeling (SEM) was used to investigate the relationship among the variables.FindingsThe findings indicate that there is a positive and significant relationship between green knowledge and purchasing behavior and also that there is a positive and significant relationship between green attitude and purchasing behavior. The findings revealed further that green trust do not mediate the relationship between green knowledge and purchasing behavior but green value does. The findings suggest that green value is more important in purchasing decision of the youth in Ghana than trust.Research limitations/implicationsResearch is essentially cross-sectional and longitudinal studies and can validate findings in the long term. The researchers admit that this research work which is carried out only in Ghana cannot be used to generalize an assumption for the entire youth in Africa and beyond. The sample size could be improved and the study could be conducted in other African countries for the purposes of comparison.Practical implicationsBusiness managers who are interested in sustainability of their firms and society at large can be guided by this insight that green knowledge and attitude influence purchase decisions of the youth. The findings that green trust do not mediate the relationship between green knowledge and purchasing behavior but green value does will guide managers on marketing and communication strategies especially toward the youth.Originality/valueThe model argues that the youth purchasing behavior is influenced by green knowledge and attitude. The model suggests that that green value is more important in purchasing decision of the youth in Ghana than trust. The model further points out that green trust do not mediate the relationship between green knowledge and purchasing behavior.

An integral component of successful entrepreneurial activity is the establishment of strong relations with partners, the form and type of which varies depending on the sphere of activity and its scope. Considering that a prerequisite for a business partnership is constant communication, the style, and quality of which mainly determines the success of doing business, the development of business communication skills becomes an object of continuous research by both scientists and enterprise managers. The main goal of this study was to examine the role and the importance of business partnerships in Google Trends. Another goal of the study was to look at how often the term business partnership appears in Google books, with the help of Google Books Ngram Viewer, as well as in a database of Science Direct, with the help of Science Direct’s search function. The top year of the interest frequency of business partnership was 2004 in the Google Trends worldwide in business and industry categories. The bottom year of interest frequency was 2006. The geographic analysis revealed that most people searched in Botswana, in Jamaica, in Zimbabwe, in Ghana, and Uganda for the term business partnership. Interestingly, these countries are all located on the African continent, except Jamaica. Most people searched in Accra, in Nairobi, in Manila, in Quezon City, and Cebu for the term business partnership. The results of the bibliometric analysis of the relationship of business partnerships with other categories made it possible to conclude that people (mostly from the Philippines, Ethiopia, the USA, Canada, and Kenya) inquired about the joint venture and limited partnership. The conducted study revealed that from 1950 to 1970, the frequency of appearance of business partnership in the Google Books` database has been decreasing continuously. From 1972 the frequency has been growing gradually, then from 2006, the frequency has been decreasing gradually. The use of the term “business partnership” shows in the Science Direct a second-degree polynomial growing trend. Summarizing all these results, we can conclude that while people in developing countries in Africa and Jamaica were most sought for expressing business partnerships, people in developed countries were more interested in types of business partnerships. Keywords: Business partnership, Google Trends, Google Books Ngram Viewer, Science Direct, Time Series Analysis.

Souvenirs represent a vast collection of items that are geographically embedded with variations across the regions of the world. The purpose of this study is to assess the choice of souvenirs by international tourists in Accra, Ghana. The research adopted the descriptive design and the data were sourced from 196 inbound international tourists who were systematically sampled in Accra between March and April 2016 using self-administered questionnaires. The result shows that souvenirs purchased by tourists were jewelry, cloth, clothing, wood carvings, and pictorial images. However, tourists were concerned about the aggressiveness of vendors, discriminatory pricing system, authenticity of souvenirs, and similarity in souvenirs with little differentiation.

Mothers’ understanding of growth charts is an essential component of growth-monitoring programmes. This study investigated mothers’ interpretation of growth charts as they attended child welfare clinics in the greater Accra region of Ghana. Eight hundred seventy-five mothers were interviewed using questionnaires and sample growth charts. Factors impeding attendance at the clinics included business, forgetting, travel, and lack of knowledge. Nearly 40% of the mothers had no idea of the meaning or purpose of growth charts. Efforts to enhance the awareness of mothers and children's caretakers must be intensified.