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Dissertations / Theses on the topic 'Business Communities'

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1

Gharib, Rebwar Kamal. "Factors affecting active participation in business-to-business online business communities." Thesis, University of Bedfordshire, 2013. http://hdl.handle.net/10547/336405.

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The aim of this research is to investigate factors affecting active participation in Business-to-Business Online Business Communities (B2B OBCs). The primary objective of the study was to develop a framework to better understand the important factors affecting members’ active participation behaviour in B2B OBCs. To achieve the main goal of this research, an integrated framework was developed underpinned by three well known theories: Uses and Gratification (U&G), Social Exchange (SET), and Information Systems Success Model (ISSM). A mixed method approach (partially mixed sequential dominant sta
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Waibel, Ulrich. "Business Communities als Werkzeug für Kompetenzmanagement." [S.l. : s.n.], 2003. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11675621.

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Khatun, Hosneara. "Business and business communities of Darjeeling sub-division from 1835 to 1962 : a historical study." Thesis, University of North Bengal, 2013. http://hdl.handle.net/123456789/1473.

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Goetz, Marieta. "Mobile business models in African rural communities." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2581.

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Thesis (MPhil (Information Science))--University of Stellenbosch, 2009.<br>Mobile telephone subscription in developing countries has increased by more than 500 percent since 2005, with Africa experiencing the highest growth rate globally. Amongst Africa’s 306.5 million subscribers, recorded in 2008, an unexpectedly high adoption rate of the technology by poor, often illiterate rural communities is observed. Mobile telephony generally provides African rural users access to electronic communication for the first time. Providing access to communication, information and knowledge, mobile phon
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Tickle, Matthew. "A framework for developing and deploying business-to-business virtual communities." Thesis, University of Liverpool, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.569552.

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The last decade has seen a growing interest in virtual communities (VCs) as a way of transferring and generating knowledge within organisations (Michaelides et al., 2010). The MySpace phenomenon and the increased use of VCs by large international organisations such as IBM and Procter and Gamble (P&G) confirms the importance of VCs in today's society and the global economy. The holistic approach of using modern Internet tools and technologies with social networks presents both opportunities and challenges in the modern era (Tickle et al., 2007). A VC can be defined as a community of people with
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Poggenpoel, Shadley (Shadley Carl). "Online golfing communities." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50408.

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Thesis (MBA)--Stellenbosch University, 2005.<br>AENGLISH ABSTRACT: With the advent of the internet a few years ago many online communities have been formed from traditional communities. The ability of a traditional community to transform into an online community depends on the type of interaction that is required by that particular community. Based on the arguments of various critics of the online community, this study will focus on the feasibility of transforming the golfing fraternity from a traditional to an online community. The study project therefore proposes to understand online
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Köhler, Thomas, Eric Schoop, and Nina Kahnwald. "Knowledge Communities in Business, Science and Public Administration." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2018. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-234282.

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The 20th Communities in New Media (GeNeMe) Conference presents innovative technologies and processes for the organization, cooperation, and communication in virtual communities. It is a forum for professional exchange especially in the fields of knowledge management and online learning. The conference focuses not only on technological and economic aspects of the use of new media, but takes a closer look at sociological, psychological, economic, didactic, and legal facets as well. GeNeMe is geared towards experts from research and industry. It is designed to promote practical and scholarly insi
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Hoegg, Roman, Robert Martignoni, Miriam Meckel, and Katarina Stanoevska-Slabeva. "Overview of business models for Web 2.0 communities." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-139690.

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A new type of communities is gaining momentum on the web and is reshaping online communication and collaboration patterns and the way how information is consumed and produced [Gros04, Kolb06]. Examples of such communities are Wikipedia, MySpace, OpenBC, YouTube, Folksonomies, numerous Weblogs and others. In literature different terms can be found to denote the emerging and growing new phenomenon: social software [Bäch06] or peer production [Scho05]. In the year 2005, Tim O'Reilly popularized the term Web 2.0 [O'Reil05]. While the first two terms can be applied also to earlier, already establis
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Teichmann, Gunter, and Alexandra Schulz. "Kollaborative Problemanalyse in Business Communities mit SWoD-Maps." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-141836.

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Hoegg, Roman, Robert Martignoni, Miriam Meckel, and Katarina Stanoevska-Slabeva. "Overview of business models for Web 2.0 communities." Technische Universität Dresden, 2006. https://tud.qucosa.de/id/qucosa%3A27832.

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A new type of communities is gaining momentum on the web and is reshaping online communication and collaboration patterns and the way how information is consumed and produced [Gros04, Kolb06]. Examples of such communities are Wikipedia, MySpace, OpenBC, YouTube, Folksonomies, numerous Weblogs and others. In literature different terms can be found to denote the emerging and growing new phenomenon: social software [Bäch06] or peer production [Scho05]. In the year 2005, Tim O'Reilly popularized the term Web 2.0 [O'Reil05]. While the first two terms can be applied also to earlier, already establis
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Teichmann, Gunter, and Alexandra Schulz. "Kollaborative Problemanalyse in Business Communities mit SWoD-Maps." Technische Universität Dresden, 2009. https://tud.qucosa.de/id/qucosa%3A27990.

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Köhler, Thomas, Eric Schoop, and Nina Kahnwald. "Knowledge Communities in Business, Science and Public Administration." TUDpress, 2017. https://tud.qucosa.de/id/qucosa%3A30878.

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The 20th Communities in New Media (GeNeMe) Conference presents innovative technologies and processes for the organization, cooperation, and communication in virtual communities. It is a forum for professional exchange especially in the fields of knowledge management and online learning. The conference focuses not only on technological and economic aspects of the use of new media, but takes a closer look at sociological, psychological, economic, didactic, and legal facets as well. GeNeMe is geared towards experts from research and industry. It is designed to promote practical and scholarly insi
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13

Moreno, Elizabeth Hoffecker. "Growing sustainable business communities : lessons from cities leading the way." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/87520.

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Thesis: M.C.P., Massachusetts Institute of Technology, Department of Urban Studies and Planning, 2014.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 167-177).<br>A new phenomenon has emerged over the past decade in a rising number of cities across America: what I am calling "sustainable business communities." These are place-based networks of independent, locally-owned businesses committed to generating social and environmental value in addition to economic value. They are prominent and increasingly influential players in the cities where they are large
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Montash, Mohammed Abdel-Hakim. "Knowledge sharing and professional online communities acceptance : an integrated model." Thesis, University of Hull, 2014. http://hydra.hull.ac.uk/resources/hull:10419.

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This study aims to advance empirical research in the realm of the use of professional online communities for knowledge sharing. Use of these communities is likely to be influenced not only by social factors but also by cognitive and technological factors. Hence, drawing upon theoretical and empirical foundations and contextually relevant previous research, three theoretical frameworks were developed and applied, in which relational factors (trust), individual factors (knowledge/system self-efficacy), and technological factors (system quality and content quality) were integrated together with t
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Mankin, David P. "Knowledge sharing processes in academic communities in new university business schools." Thesis, Nottingham Trent University, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.657619.

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Bucherer, Eva. "Entwicklung eines Modells für die Erschließung von Kundenwissen in Business Communities." [S.l. : s.n.], 2003. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11675567.

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Dzansi, Dennis Yao. "Social responsibility of SMMEs in rural communities." Thesis, Pretoria : [s.n.], 2004. http://upetd.up.ac.za/thesis/available/etd-03302005-112633.

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Ahmed, Ibrahim Amina, and Nakajugo Carol Basudde. "Communities – en marknadsföringskanal med effekt?" Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4488.

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<p><strong>Datum:</strong>         2008-11-13</p><p><strong> </strong></p><p><strong>Nivå:             </strong>Kandidatuppsats i Företagsekonomi, 15 Högskolepoäng</p><p><strong> </strong></p><p><strong>Författare:</strong>  Amina Ahmed Ibrahim                 Carol Nakajugo Basudde</p><p><strong> </strong></p><p><strong>Handledare:</strong> Mats Viimne</p><p> </p><p><strong>Titel:             </strong>Communities – en marknadsföringskanal med effekt?<strong></strong></p><p><strong> </strong></p><p><strong>Syfte:            </strong>Att beskriva communities som marknadsföringskanal och dess ko
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Schenkel, Andrew. "Communities of practice or communities of discipline : managing deviations at the Øresund Bridge." Doctoral thesis, Handelshögskolan i Stockholm, Programmet Människa och Organisation (PMO), 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-574.

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Large infrastructure projects are seldom completed on time or on budget. Unlike many other projects of this type, the construction of the Øresund Bridge was considered to be a successful infrastructure project. Since no plan can foresee all events, deviations from plans arise, and these have to be managed as they appear during construction. How deviations are managed is of strategic importance. This dissertation investigates the ability of the contractor organization, constructing the Øresund Bridge, to manage deviations from prescribed requirements. Deviations can be detected and corrected th
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Lechner, U., B. Schmid, P. Schubert, and H. Zimmermann. "Die Bedeutung von Virtuai Business Communities für das Management von neuen Geschäftsmedien." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-208631.

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Zusammenfassung: Die neuen, mit Mitteln der Informations- und Kommunikationstechnologie geschaffenen Medien, insbesondere Medien zur Organisation der wirtschaftlichen Leistungserstellung, sind Plattformen für weltweite Gemeinschaften und induzieren neuartige Gemeinschaften. Unser Ansatz betrachtet Medien ganzheitlich, d.h. die Plattformen und ihre Gemeinschaften und stellt dabei die Gemeinschaft mit ihren Anforderungen in das Zentrum der neuen Medien. Wir zeigen verschiedene Gemeinschaften in diesen Medien auf, charakterisieren und modellieren sie und entwickeln Ansätze zum Management dieser G
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Inusa, Daniel Yakmut. "The use of e-commerce by rural communities for small business development." Thesis, Cape Peninsula University of Technology, 2006. http://hdl.handle.net/20.500.11838/1775.

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Thesis (MTech (Business Information Systems))--Cape Peninsula University of Technology, 2006<br>The emphasis on economic development of rural communities, especially small businesses within it has attracted the attention of most local, regional and national governments and non governmental agencies alike. As we move towards technology-oriented global market, community development now becomes a veritable strategy for ''pushing back the frontier of poverty" and maintaining socio-economic stability. This research argues that the deployment and use of appropriate e-commerce technology to facilitat
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Hartmanis, Eric, and Robin Lindblom. "Business Models for Energy Communities : A Case Study on the Swedish Market." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300168.

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Global warming is one of our time’s most pressing issues and the energy industry is the leading cause. In the current Swedish electricity systems, individual consumers hold little to no power as the system is inherently centralized, with large incumbent actors. The Swedish electricity grid is prognosticated to encounter a troublesome situation with grid capacity as society enjoys and evergrowing electrification. The climate issueshave however given renewable energy a more predominant role in the Swedish energy sector. Through the directives of the European Union’s Clean Energy Package, each me
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Generali, Heather. "Customer satisfaction in dining experience in Continuing Care Retirement Communities and Retirement Communities." Thesis, Kansas State University, 2010. http://hdl.handle.net/2097/6996.

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Master of Science<br>Department of Hospitality Management and Dietetics<br>Carol W. Shanklin<br>Abstract Aging has become a focal point for several segments of the foodservice industry with the forecasted trends. Due to the link between quality of life and satisfaction with food in this population, many Continuing Care Retirement Communities (CCRCs) and retirement communities are employing individuals who have experience in the hotel/restaurant industry. The purpose of the study was to assess residents’ overall satisfaction with quality of food and quality of service in Continuing Care Reti
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Cardoso, Castro Pedro Pablo. "Facilitating self-organization in non-hierarchical communities : a methodology for regeneration programs." Thesis, University of Hull, 2011. http://hydra.hull.ac.uk/resources/hull:4802.

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Research purpose: As a by-product in the development of the Quality Management Systems, self-organized� working groups were introduced and became a common practice in management. In the last ten years some authors – influenced by the developments in the study of Complex Systems – have reintroduced the� self-organization concept as being the future of management. In this approach, the description of the mechanism driving this process has been explored to provide a method to facilitate the emergence of viable organisational structures and to support such organizational behaviour. This topic beco
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Buxton, Ian. "Use of synaesthesias and informal consumer communities in empowering wine consumers." Master's thesis, University of Cape Town, 2010. http://hdl.handle.net/11427/16398.

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Includes bibliographical references.<br>A three phase investigation into the utility of wine consumer opinion as a viable source of information to wine consumers in South Africa. The research demonstrates that existing marketing and expert opinion is inappropriately constructed, using paradigms that are overly simplistic or language that is not valued by consumers. The paper further investigates the use of visual representations of wine to communicate the "tasting notes" of consumers, providing a first access trigger which can be quickly and accurately interpreted into an assessable taste for
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Jones, Iona Mahima. "Unfinished business : the development of racial(ised) identity in people of mixed parentage." Thesis, University of Warwick, 1999. http://wrap.warwick.ac.uk/50770/.

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In a society concerned with 'racial' purity and anxious to protect 'racial' boundaries people of mixed parentage are presumed to experience pressure, internal and external, to be aware of 'racial' differences and their own perceived ambiguous position. Some commentators believe that people of mixed parentage 'do not fit' into society If only they would pretend to be 'like the rest of us' then everyone would be happy There are few, if any, representations of coherent identities. The main concern of my research is to discover the factors which influence the development of racial(ised) identity i
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Nash, Ronald James. "Sleeping with the Enemy: Integrating Big-Box Retail with Existing Communities." Thesis, Montana State University, 2007. http://etd.lib.montana.edu/etd/2007/nash/NashR0507.pdf.

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The intent of my thesis is to find a way to integrate a large big-box retailer into a community in such a way that it benefits the community as a whole. This must be accomplished within the parameters that mark the store as a viable option for the parent company as well. This ideal must be approached from the philosophy that box stores are a large part of the current American way of life and to let them grow unchecked will signal the inevitable death of downtown retail districts as more and more business gets sucked to the super-stores and the areas immediately surrounding them. To do this we
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Stanton, John Sebastian. "Democracy in sustainable development : accountability and participation in Britain's local communities." Thesis, Kingston University, 2010. http://eprints.kingston.ac.uk/20288/.

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Rosenfall, Thomas. "Open Source Vendors’ Business Models." Doctoral thesis, Linköpings universitet, Industriell marknadsföring och industriell ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-76737.

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It may seem controversial that open-source software (OSS), i.e. software created by voluntary contributions that is available to use, change, and distribute for free, can be utilized for business purposes. Yet, for some firms, commercial OSS software products are the primary source of revenue. In this thesis, these companies are referred to as OSS vendors. Although some OSS vendors have existed for more than thirty years, how they conduct their business has not been extensively studied. Business models as a concept has been widely used in the information and communications technology (ICT) ind
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Teichmann, Gunter, Heiko Hoffmann, Martin Engelien, Elke Eichenberg, and Diana Ruth. "Software on Demand (SWoD) 2.0 – Bedarfsgerechte Software für die Zusammenarbeit in Business Communities." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-141061.

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Teichmann, Gunter, Heiko Hoffmann, Martin Engelien, Elke Eichenberg, and Diana Ruth. "Software on Demand (SWoD) 2.0 – Bedarfsgerechte Software für die Zusammenarbeit in Business Communities." Technische Universität Dresden, 2008. https://tud.qucosa.de/id/qucosa%3A27931.

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Erat, Pablo. "Forming business customer communities in a pharmaceutical firm - towards a framework of challenges." [S.l. : s.n.], 2004. http://www.unisg.ch/www/edis.nsf/7acbc805e9219074c1256d28004777d9/e934cb1e28bf7e0ec1256e30004fc222?OpenDocument&Highlight=2,erat,pablo.

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McKenzie, Kevin M., and kmckenzie@spipowernet com au. "Exchanging �PayLoad� knowledge: Interpersonal knowledge exchange within consulting communities of practice." Swinburne University of Technology. The Australian Graduate School of Entrepreneurship, 2002. http://adt.lib.swin.edu.au./public/adt-VSWT20040310.162600.

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Knowledge Management has evolved over time into the domain of Information Technology (IT), where codification, storage and retrieval of explicit knowledge is believed to lead to a competitive advantage for an organisation. More recently, knowledge management literature has suggested that knowledge is socially constructed and inseparable from the communities of practice in which it is held. This dissertation examines the interpersonal process by which payload knowledge (a concept that emerged from the research data as comprising that specific distillation of knowledge, both tacit and explicit,
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Erkas, Eivor, and Jennifer Baron. "The Importance of Storytelling in Today's Business : A case study." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-189.

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<p>Summary</p><p>This thesis discusses the possibility for PERSONEC to use storytelling as a strategic communicative concept in its marketing to mediate the brand identity of its organisation. In the search for this, we have chosen to describe the concept of brand identity and storytelling as a draft for the construction of the brand.</p><p>We have then analysed how storytelling can be applied, and already is, at PERSONEC and also presented some recommendations about how storytelling could be developed by PERSONEC.</p><p>In this thesis we investigate how PERSONEC communicates and manages its b
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Jones, Rebecca L. "Virtual communities of practices among business professionals| A quantitative analysis of trust and sense of community." Thesis, Capella University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3557608.

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<p> Based on the community of practice theory by Lave and Wenger this quantitative non-experimental study investigated the relationship between economic trust and sense of community of members who participate in virtual communities of practice to help them find answers to work related issues. The Classroom Community Scale and the Economic Trust Scale was the survey instrument utilized in this study. The participants in the study numbered 108 with their ages ranging from 18 to 65. Participants were working adults who currently used virtual community of practices for work related issues. The dat
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Ahlbeck, Jenny. "Virtuella rese-communities : deras roll ur ett relationsorienterat marknadsperspektiv." Thesis, University of Kalmar, Baltic Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-254.

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<p>Bakgrund/Problem: Hur kan ett rese-community gynna ett företags långsiktiga relation till sina kunder?</p><p>Syftet med uppsatsen är att analysera och skapa förståelse för vilken roll och funktion rese-communities spelar ur ett relations-orienterat marknadsföringsperspektiv.</p><p>Denna undersöknings uppläggning baseras helt på det problem som definierats samt det syfte i vilket undersökningen bedrivs. I denna uppsats har jag valt att använda mig av såväl en deskriptiv som explorativ undersökningsstrategi. Jag har också använt mig av en kombination av deduktiv och induktiv ansats, då jag an
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Bakioglu, Burcu S. "The business of storytelling production of works, poaching communities, and creation of story worlds /." [Bloomington, Ind.] : Indiana University, 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3373494.

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Thesis (Ph.D.)--Indiana University, Dept. of Comparative Literature, 2009.<br>Title from PDF t.p. (viewed on Jul 6, 2010). Source: Dissertation Abstracts International, Volume: 70-10, Section: A, page: 3842. Adviser: Joan Hawkins.
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Mwelase, Mfanufikile Khethabahle. "Critical success factors affecting an entrepreneurial culture within black African communities in South Africa." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/11659.

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South Africa is faced with many mutually reinforcing societal challenges which include, amongst others, a high rate of unemployment, poverty and inequality. The community that is mostly affected by these challenges is the black African community. In order to deal with the challenge of poverty and inequality which causes other societal problems, entrepreneurship and enterprise development becomes the answer. This view is supported by the body of knowledge available on the subject of entrepreneurship and enterprise development. This paper undertakes to understand critical success factors affecti
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Barrett, Giles Andrew. "Multiple disadvantage and black enterprise : aspects of African-Caribbean and South Asian small business." Thesis, Liverpool John Moores University, 1997. http://researchonline.ljmu.ac.uk/5575/.

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Numerous studies have been undertaken on a wide range of issues affecting racialised minorities and small businesses. This thesis has chosen to focus on a number of issues pertinent to the nature of ethnic minority owned small firms. Whilst the topic of finance has been researched in tandem with other factors, it has rarely received the attention devoted to it in this thesis. The thesis critically evaluates finance availability for black small enterprises owned by persons of South Asian and African-Caribbean origins. Semi-structured interviews have been conducted with business owners in fiftee
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Brahmasubha, Ariya. "BOR WORN home, temple and school (HTS) organisation : the learning organisation in the communities of Thailand." Thesis, University of Hull, 2012. http://hydra.hull.ac.uk/resources/hull:6058.

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This study investigates BOR WORN-HTS Organisation as a learning organisation which is the way to provide knowledge, education and learning to the community and also transfer Thai local knowledge and culture to the next generations to achieve the goals for learning and strengthening the community with knowledge and morality. This study is a qualitative research in cultural anthropology. An ethnographic research method with unstructured interviewing and participant observation were used to gather qualitative data from four communities in rural areas across Thailand where HTS organisation has bee
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Kan, Pak Cho. "Towards a model of organizational learning as social construction in dispersed learning communities." Thesis, Lancaster University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369652.

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Chowthee, Nishi Lalmanie. "Regional economic integration in Africa : the importance of regional economic communities." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/932.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2009.<br>ENGLISH ABSTRACT: Since independence in the early 1950's, Africa's overall economic performance compared very unfavourably with those of other regions of the developing world mainly because it attained political independence as a fragmented continent. From this time, the vision of African leaders has been that of regional integration and the creation of the African common market. The vision of a common market which unites Africa's mostly small and fragmented economies would lead to economies of scale, thereby making Afric
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Langner, Benedikt Fabian. "The dynamics of innovation contests using firm-hosted communities." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:db0a7420-5c78-43a9-9ab9-b4b9ffbfddec.

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Firms pursuing an open innovation strategy have increasingly turned to individuals as sources of new ideas. Two main approaches are often highlighted. First, firms can use online innovation contests, where individuals submit ideas in competition for a prize. Second, firms can use firm-hosted online communities, drawing from collaborative efforts of individuals with more intrinsic motivations to participate. A central challenge in both cases is that firms often struggle to sustain participation and effort of participants on an on-going basis. A third hybrid approach, where firms establish commu
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Clare, Emily P. "The Business Communities' Perspectives on Work-based Learning and Career Readiness for High School Students." Youngstown State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1615650103164532.

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Köhler, Thomas, Eric Schoop, and Nina Kahnwald. "Communities in New Media. Researching the Digital Transformation in Science, Business, Education & Public Administration." TUDpress, 2019. https://tud.qucosa.de/id/qucosa%3A36538.

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Digitalization is more than ever the top topic in economics, science and societal developments. Infrastructures and competencies are at the forefront of many debates. The question of which industry is or will be affected by digitization next and to what extent is not only driving executives around. While information technology innovations were something for so-called ‘(hyper-)nerds’ until recently, it has become an everyday item. We seem to have embarked on permanent change. But where does the journey actually go? Are large amounts of data a threat or an opportunity? Can we even process them o
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46

Järnfors, J. (Jani). "The relationship between content marketing and user engagement in online brand communities." Bachelor's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201805312278.

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This bachelor’s thesis is a systematic literature review focusing on the relationship between content marketing and user engagement in online brand communities. Based on the literature reviewed, it creates definitions for the main terminology, investigates the value of engagement for both online communities and marketers, creates a model of the factors motivating user engagement in online brand communities and connects this to content marketing. In addition, guidelines for engaging users in online brand communities are provided for content marketers based on the findings of the research. Final
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47

Bleier, Paul M. "Evaluating the impact of virtual communities on the organizational effectiveness of e-commerce startups." Menomonie, WI : University of Wisconsin--Stout, 2007. http://www.uwstout.edu/lib/thesis/2007/2007bleierp.pdf.

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48

Massart, Frédéric, and J. B. Matthews. "Pieces to a Puzzle : – Towards a Synergy of Sustainable Community Development Frameworks." Thesis, Umeå University, Umeå School of Business, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1250.

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<p>In response to the myriad of problems confronting society including climatic changes on our planet numerous individuals, organizations, and governments are reinventing themselves forging a new pathway towards a more sustainable future. Facilitated by a variety of different conferences, initiatives, and strategies an increasing global trend has focused on the urban context addressing environmental, economic, and economic issues by developing sustainable communities. Sustainable communities are commonly guided in this process by a pre-existing framework formed on an underlying set of principl
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49

Blüchert, Simon, and Mårten Nordbeck. "Connecting Value Co-Creation Practices and Consumer Relationships in Brand Communities : A Comparative Multiple Case Study of Two Adidas Runners Communities." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414424.

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A strong brand community is characterized by its value co-creation practices and brand community consumer relationships. Although previous brand community literature explains the contribution of brand community entities through these practices and relationships separately, no identified research has focused on how these practices are connected to the consumer relationships. In short, this body of literature has neglected to describe what practice corresponds to which consumer relationship. Therefore, the purpose of this study sought to describe the value co-creation practices within brand comm
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Liekovuori, Reetta. "Welcoming Online Communities : Social Sustainability of ESN Kalmar." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74893.

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Erasmus Student Network (ESN) plays an important role in the integration process of international students who spend their study abroad period in a new country. ESN community in Kalmar in Sweden has Facebook groups for every semester which spread the hospitality through the local ESN members, also called as ‘hosts’, for the new members who can be called either ‘guests’, ‘tourists’, ‘exchange students’ or ‘freemovers’. The previous literature in tourism regarding social life online has emphasised the user-generated content on travel-related online communities on social media and ‘mobility turn’
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