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Journal articles on the topic 'Business logistics. Sales promotion'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2022

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1

van Damme, Dick A., and Marinus J. Ploos van Amstel. "Outsourcing Logistics Management Activities." International Journal of Logistics Management 7, no. 2 (1996): 85–94. http://dx.doi.org/10.1108/09574099610805548.

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In most developed economies the costs of logistics management are steadily growing and account for an increasing proportion of the gross national product. Logistics costs have become an important part of the added value of products and logistics management is increasingly regarded as an important weapon in the international competitive struggle, in particular by large market‐oriented companies. The emphasis in marketing strategies is shifting from product and price to promotion and place. Rapidly changing customer demands have an increasing effect on company policies. Reduction of product life

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2

Derykolenko, Anna O. "Internet Platform as a Basis for Effective Promotion of Industrial Enterprises." Mechanism of an Economic Regulation, no. 1 (2020): 116–23. http://dx.doi.org/10.21272/mer.2020.87.10.

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The article clarifies the definition of an Internet platform. The main markets are identified where the use of Internet platforms would be most appropriate. The existing definition of Internet platforms is analyzed and the author’s vision is proposed, which is based on the research. The main characteristics of the Internet platform for the promotion of industrial goods are highlighted. It is noted that in the modern world of digital technologies, Internet platforms have wide opportunities and prospects for application by domestic industrial enterprises. The main purpose of the existence of Int

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Сохацька, Олена М. "ЛОГІСТИЧНА ДІЯЛЬНІСТЬ ПІДПРИЄМСТВА В УМОВАХ ГЛОБАЛІЗАЦІЇ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 145, № 2 (2020): 76–84. http://dx.doi.org/10.30857/2413-0117.2020.2.6.

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The paper provides insights into logistics specifics and its key elements at a modern enterprise in the context of globalization along with discussing the interrelation of modern marketing tools and possibilities of its implementation within enterprise logistics activities. It is argued that consumer logistics is the most critical element in the enterprise logistics system. In contemporary market environment, consumer demands in the industrial market are not limited to meeting the manufacturers’ needs for raw materials and high quality materials and products but also involve efforts to ensure

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4

Liu, Caixia, and Jinhwan Hong. "Strategies and service innovations of haitao business in the Chinese market." Asia Pacific Journal of Innovation and Entrepreneurship 10, no. 1 (2016): 101–21. http://dx.doi.org/10.1108/apjie-12-2016-012.

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Purpose Chinese consumers’ cross-border internet shopping, so called “haitao” is an emerging popular trend in China. Haitao can be understood as service innovation process because it creates new market spaces and provides differentiated values for Chinese customers. Design/methodology/approach This study aims to explore the service innovation strategies and success factors of haitao business in the Chinese market. The authors selected two successful haitao sites of Amazon.cn and Gmarket.co.kr, as representatives of a global player and a niche player, and conducted a comparative case study to a

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Zamrudi, Zakky, and Teguh Wicaksono. "Promoting the Use of Social Commerce on SME in the Context of Logistics: UTAUT Model Examination." LOGI – Scientific Journal on Transport and Logistics 9, no. 2 (2018): 73–82. http://dx.doi.org/10.2478/logi-2018-0020.

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Abstract Small and Medium Enterprises (SME‟s) was proven to increase the country economic condition due to its capability to retain the product and capital flow stay inside. SME‟s tend to be more creative than the large and traditional enterprises, though the profitability may vary across segment. The rise of technology has brought the customer to be more educated related to product due the ease of information dissemination. Web 2.0 was the basic of today’s social media communication in the context of logistics, enabling the society to directly interconnected one to another. Based on this reas

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Радіонова, Наталія Йосипівна. "АНАЛІЗ ПРОБЛЕМ УПРАВЛІННЯ ВИТРАТАМИ НА ВІТЧИЗНЯНИХ ШВЕЙНИХ ПІДПРИЄМСТВАХ ТА ШЛЯХИ ЇХ ПОДОЛАННЯ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 123, № 3 (2019): 37–46. http://dx.doi.org/10.30857/2413-0117.2018.3.3.

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The paper offers a system approach to cost analysis in garment manufacturing. The content of cost analysis and its major elements have been disclosed: the purpose, objectives, object, subject, principles, information and methodological support, unit of measurement and results. The major problems that affect the expenditure level in domestic garment manufacturing have been revealed. It is evidenced that factors of both internal and external environment negatively affect cost management, thus triggering the problems at the three levels: the macrolevel (the Ukrainian industry), the mesolevel (sec

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Pavlishyna, Nina, and Liudmyla Kot. "THE PRECONDITIONS FOR THE EMERGENCE AND DRIVERS OF MARKETPLACES DEVELOPMENT IN E-COMMERCE." Baltic Journal of Economic Studies 6, no. 5 (2020): 137–47. http://dx.doi.org/10.30525/2256-0742/2020-6-5-137-147.

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The virtual environment is getting closer to the person. From an information field designed for information exchange, it is transformed into a full-fledged business environment. A significant number of business processes today are conducted via the Internet, which necessitates an alternative approach to the organization of key aspects of management. The rapid development of technology leads to the emergence of novel forms of interaction between contractors, increases their range, involves not only manufacturers and buyers but also other companies, including logistics, banking, brokerage, into

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Nefyodov, V., and O. Kalinichenko. "CURRENT STATUS AND CURRENT PROBLEMS OF THE CONSUMER GOODS DELIVERY BY AUTOMOBILE TRANSPORT IN CITIES." Municipal economy of cities 3, no. 156 (2020): 17–21. http://dx.doi.org/10.33042/2522-1809-2020-3-156-17-21.

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In a market economy, it becomes relevant to improve the organization management. The aim of solving this problem is to reduce the cost of production in order to increase its sales and increase competitiveness in the consumer goods market. The current state of retail trade in Ukraine in terms of the enterprises development their shares in the total volume of trade, the use of business organization advanced principles, experts assess as rapidly developing. Even modern crisis phenomena in the economy are not of the nature that can change the trends in the qualitative transformations of retail tra

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9

Mao, Haijun, and Long Chen. "E-Commerce Enterprise Supply Chain Cost Control under the Background of Big Data." Complexity 2021 (February 16, 2021): 1–11. http://dx.doi.org/10.1155/2021/6653213.

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Since the twentieth century, it has been an era of rapid development of information technology; the scale of data is almost the growth rate of the blowout type; no matter what it is, a large number of enterprises or departments are increasing a large number of cost data. However, the current cost management model still remains in the traditional management method and lacks a smarter big data analysis method. In addition, there is a lot of research on big data applications, and there are few e-commerce supply chains. Therefore, the research purpose of this study is to use big data technology to

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10

Mukherjee, Jaydeep. "Sales Promotion Planning @ TML." Vision: The Journal of Business Perspective 24, no. 2 (2020): 228–32. http://dx.doi.org/10.1177/0972262920927529.

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11

Kashani, Kamran, and John A. Quelch. "Can sales promotion go global?" Business Horizons 33, no. 3 (1990): 37–43. http://dx.doi.org/10.1016/0007-6813(90)90039-e.

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12

Adefulu, Adesoga, and Louise Van Scheers. "Re-examination of sales promotion effectiveness: A descriptive approach." Corporate Ownership and Control 12, no. 4 (2015): 337–43. http://dx.doi.org/10.22495/cocv12i4c3p1.

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The research focuses on sales promotion effectiveness in Coca- Cola and 7UP Soft Drink Companies in Lagos, Nigeria. The study is important because of the observable huge budget on sales promotion in the industry. The study adopted survey research design using structured questionnaire. The mean and percentage value of the respondents were used to analyze data. Findings showed sales promotion enhanced sales growth, differentiates products from competitors and advertising efficiency decline did not increase sales promotion useage. The study concluded that sales promotion is a veritable tool to ac

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Sinha, Somesh Kumar, and Priyanka Verma. "Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation." Global Business Review 19, no. 6 (2018): 1663–80. http://dx.doi.org/10.1177/0972150918794977.

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Sales promotion is known for providing additional benefits to the consumers and these benefits may have an impact on the development of consumer-based brand equity. Although previous studies have reported a positive influence of sales promotion on brand equity, but the impact of sales promotion’s benefits (i.e., hedonic and utilitarian benefits) on brand equity is less understood. This study examined the possible influence of sales promotion’s hedonic and utilitarian benefits on four components of brand equity (i.e., brand awareness, brand association, perceived quality and brand loyalty). A m

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14

Ndidi, Henry, and Zaidu Etebo. "The Effect of Promotion Costs in Increasing Sales in GN Electric Appliance Business." Journal Dimensie Management and Public Sector 2, no. 1 (2021): 15–22. http://dx.doi.org/10.48173/jdmps.v2i1.65.

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This study aims to see the effect of promotion costs in increasing sales of GN electric appliance business. Case study research methods and data collection. The company as the object of research, namely the company is engaged in the sale of electric tools at the GN Electric Appliance Business. The result of this calculation means that the cost of promotion has an influence on the increase or decrease in sales of the number of equipment. The regression coefficient is positive, that if the cost of promotion has increased, then sales of power tools will also increase. The calculation of the corre

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15

Spais, George S. "An Integrated Bargaining Solution Analysis For Vertical Cooperative Sales Promotion Campaigns Based On The Win-Win-Win Papakonstantinidis Model." Journal of Applied Business Research (JABR) 28, no. 3 (2012): 359. http://dx.doi.org/10.19030/jabr.v28i3.6955.

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Authors intention was to examine the possibility to investigate win-win-win papakonstantinidis model in order to develop an integrated bargaining solution analysis for vertical cooperative sales promotion campaigns. Based on previous theoretical extensions (Spais and Papakonstantinidis, 2011; Spais, Papakonstantinidis and Papakonstantinidis, 2009), this study presented an integrated bargaining solution analysis for cases of optimal allocation of a promotion budget in a cooperative sales promotion campaign in vertical marketing channels. This integrated bargaining solution analysis included: a)

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16

Renwarin, Joseph M. J. "The Evaluation Of Sales Promotion In Jakarta Retail Business." Jurnal Manajemen 23, no. 2 (2019): 191. http://dx.doi.org/10.24912/jm.v23i2.471.

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The occurrence of the gap phenomenon between Indonesia's economic growth and population has increased but the retail market has declined. Therefore, the purpose of research is to find out how much the relationship between sales promotions and customer satisfaction in Matahari stores. The research method uses a quantitative approach with accidental sampling method through the distribution of questionnaires to 100 retail customers. The result of this research is the relationship between sales promotion and increasing customer satisfaction. The management should focus on midnight sale and member

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17

Krnáčová, Paulína, and Martin Závodský. "Consumer-Oriented Sales Promotion of Organic Food in Slovakia and the Czech Republic." Studia Commercialia Bratislavensia 11, no. 40 (2018): 194–207. http://dx.doi.org/10.2478/stcb-2018-0014.

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Abstract Based on the evaluation of partial research results the aim of the presented paper is to find out current state of using consumer-oriented sales promotion tools at the organic food market in Slovakia and the Czech Republic and to suggest recommendations for improvement. We conducted primary quantitative research by inquiry method via standardized online questionnaire. The research results reveal that the most used consumeroriented sales promotion tools are information materials, merchandising and multipacks. Business entities focus on the non-monetary sales promotion. The results poin

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18

Varadarajan, P. “Rajan.” "Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives." Journal of Marketing 50, no. 2 (1986): 61–73. http://dx.doi.org/10.1177/002224298605000205.

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This article focuses on horizontal cooperative sales promotion, an area that has remained largely unexplored. First, a framework for its classification is proposed. Next, a number of issues pertaining to joint sales promotion, one of the most extensively used forms of horizontal cooperative sales promotion, are explored. The article concludes with a brief discussion on directions for future research.

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19

Kimball, Robert. "An Exploratory Report of Sales Promotion Management." Journal of Consumer Marketing 6, no. 3 (1989): 65–75. http://dx.doi.org/10.1108/eum0000000002556.

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E. Schultz, Don, and Martin P. Block. "Sales promotion influencing consumer brand preferences/purchases." Journal of Consumer Marketing 31, no. 3 (2014): 212–17. http://dx.doi.org/10.1108/jcm-01-2014-0822.

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Purpose – This paper aims to investigate whether or not ongoing sales promotion contributed to the declines in “no brand preference” (NBP). Part of an ongoing series investigating the growth of US consumer’s responses of NBP for more than 1,500 frequently purchased consumer product brands. Data were drawn from responses to a very large (1.1 million) online longitudinal consumer questionnaire during 2002-2012. Design/methodology/approach – Additional research, combining this data set with two other major US longitudinal studies, confirmed results. This study focused on determining reasons for N

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Varadarajan, P. Rajan. "Joint sales promotion: An emerging marketing tool." Business Horizons 28, no. 5 (1985): 43–49. http://dx.doi.org/10.1016/0007-6813(85)90067-9.

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22

Leuschner, Rudolf, and Douglas M. Lambert. "Establishing Logistics Service Strategies That Increase Sales." Journal of Business Logistics 37, no. 3 (2016): 247–70. http://dx.doi.org/10.1111/jbl.12133.

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23

Ivanova, Iryna, Tatiana Tatiana, Alona Rudenko, and Tamila Zalozna. "Black Friday Tool for Sales Promotion." Marketing and Digital Technologies 4, no. 4 (2020): 52–61. http://dx.doi.org/10.15276/mdt.4.4.2020.3.

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The article summarizes scientific views and defines the term of sales promotion. Features of promotion and sales promotion in B2C (Business-to-Consumer) markets are revealed. The use of digital marketing tools in the process of stimulating the sales of goods through digital channels, in particular through online stores, as well as the use of search engine optimization (SEO) and SMM-marketing is substantiated. Marketing communications and sales promotion elements used by retailers when preparing for seasonal sales are considered. The activity of consumers to retailers in the period of the prepa

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Khayrullin, Rustam Zinnatullovich. "The system for statistical analysis of logistic information." Vestnik MGSU, no. 5 (May 2015): 133–40. http://dx.doi.org/10.22227/1997-0935.2015.5.133-140.

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The current problem for managers in logistic and trading companies is the task of improving the operational business performance and developing the logistics support of sales. The development of logistics sales supposes development and implementation of a set of works for the development of the existing warehouse facilities, including both a detailed description of the work performed, and the timing of their implementation. Logistics engineering of warehouse complex includes such tasks as: determining the number and the types of technological zones, calculation of the required number of loadin

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Esteban-Bravo, Mercedes, José M. Múgica, and Jose M. Vidal-Sanz. "Magazine Sales Promotion: A Dynamic Response Analysis." Journal of Advertising 38, no. 1 (2009): 137–46. http://dx.doi.org/10.2753/joa0091-3367380109.

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Syahrul, Alfattory Rheza, Kaksim Kaksim, and Jimi Ronald. "PKM kerajinan Inu dan kerupuk sagu Siberut Selatan Kabupaten Kepulauan Mentawai." Unri Conference Series: Community Engagement 1 (September 27, 2019): 39–45. http://dx.doi.org/10.31258/unricsce.1.39-45.

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Activity the PPM team provided training and mentoring to increase sales and production processes as well as the use of E Commerce application media as a medium for the right marketing for Melati 2 in Batjoja Village, Mentawai Island. The target of this activity is. 1) The business group gets knowledge and understanding of the basic concepts of sales. 2) Business groups have the knowledge and understanding of promotional media using E Commerce 3) Business groups can apply the knowledge gained from training with the right skills in managing production and promotion. The method in this activity i

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Kormanova, Lucia, and Peter Majercak. "Application controlling of claims in the logistics company." Global Journal of Business, Economics and Management: Current Issues 6, no. 2 (2016): 115–23. http://dx.doi.org/10.18844/gjbem.v6i2.1376.

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In the condition of the increasing complexity of the business systems and their environment is the controlling an essential basic of the success of each company. It is a phenomenon which integrates the information processing, the analysis processes, the preparation of the business plans and the control processes. Controlling is implemented into the company system by the broad range of the activities that are influencing all the sectors, departments and the levels of the management. This article is focused on the financial controlling and on the keeping the financial balance over the year. Each

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Luxton, Sandra. "Sales Promotion in the Australian Food Industry." Journal of Food Products Marketing 7, no. 4 (2001): 37–55. http://dx.doi.org/10.1300/j038v07n04_04.

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Arakal, Jeevan J. "Case Analysis III: Sales Promotion Planning @TML." Vision: The Journal of Business Perspective 24, no. 2 (2020): 242–45. http://dx.doi.org/10.1177/0972262920927520.

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Dhall, Punyaslok. "Case Analysis II: Sales Promotion Planning @ TML." Vision: The Journal of Business Perspective 24, no. 2 (2020): 238–41. http://dx.doi.org/10.1177/0972262920928171.

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Basu, Anirban. "Case Analysis I: Sales Promotion Planning @TML." Vision: The Journal of Business Perspective 24, no. 2 (2020): 233–37. http://dx.doi.org/10.1177/0972262920931279.

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Keel, Astrid Lei, and Daniel Padgett. "The effects of adjacent competitors and promotion on brand sales." Journal of Consumer Marketing 32, no. 1 (2015): 43–50. http://dx.doi.org/10.1108/jcm-02-2014-0860.

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Purpose – This paper aims to examine the potential for adjacent brands to influence sales of a focal brand. Specifically, this paper examines whether the type of adjacent brand (market leader or non-market leader competitor) and its promotion (featuring or discounting) have an effect on sales of a focal product. Design/methodology/approach – Store-level scanner data supplemented with in-store audits are used. Findings – It is demonstrated that adjacent brands and their specific marketing activities influence focal brand sales in specific ways, and that market leaders have a disproportionate an

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Todorova, Gergana, and Georgi Zhelyazkov. "Impact of marketing communication mix on business results of SMEs." SHS Web of Conferences 120 (2021): 02016. http://dx.doi.org/10.1051/shsconf/202112002016.

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Marketing communications show a favorable impact on all aspects of the company’s activities. They play an essential role in shaping the final economic results. The purpose of the research is to study the effects of elements for marketing communication mix on the business results of selected small and medium enterprises in Stara Zagora district, Bulgaria. The collection of primary data has been developed and disseminated to the owners/managers of SME’s survey. The research uses a descriptive and casual research approach to identify the impact of individual communication elements - advertising,

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Abrahamsson, Mats, and Staffan Brege. "Structural Changes in the Supply Chain." International Journal of Logistics Management 8, no. 1 (1997): 35–44. http://dx.doi.org/10.1108/09574099710805574.

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Logistics is changing from a focus on cost reduction and service improvement at the firm level to an emphasis on supply chain restructuring and organizing to increase overall efficiency and effectiveness. In this article, we focus on structural changes in the supply chain, the results of which are the reengineering of materials management, physical distribution and sales activities. Using case studies, we identified five different structural changes which affected the organization of logistics, marketing and sales activities. By using modern information technology, it was possible to centraliz

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Chandon, Pierre, Brian Wansink, and Gilles Laurent. "A Benefit Congruency Framework of Sales Promotion Effectiveness." Journal of Marketing 64, no. 4 (2000): 65–81. http://dx.doi.org/10.1509/jmkg.64.4.65.18071.

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Gupta, Sunil. "Impact of Sales Promotions on when, what, and how Much to Buy." Journal of Marketing Research 25, no. 4 (1988): 342–55. http://dx.doi.org/10.1177/002224378802500402.

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The effectiveness of a sales promotion can be examined by decomposing the sales “bump” during the promotion period into sales increase due to brand switching, purchase time acceleration, and stockpiling. The author proposes a method for such a decomposition whereby brand sales are considered the result of consumer decisions about when, what, and how much to buy. The impact of marketing variables on these three consumer decisions is captured by an Erlang-2 interpurchase time model, a multinomial logit model of brand choice, and a cumulative logit model of purchase quantity. The models are estim

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Van Heerde, Harald J., Sachin Gupta, and Dick R. Wittink. "Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is." Journal of Marketing Research 40, no. 4 (2003): 481–91. http://dx.doi.org/10.1509/jmkr.40.4.481.19386.

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Several researchers have decomposed sales promotion elasticities based on household scanner-panel data. A key result is that the majority of the sales promotion elasticity, approximately 74% on average, is attributed to secondary demand effects (brand switching) and the remainder is attributed to primary demand effects (timing acceleration and quantity increases). The authors demonstrate that this result does not imply that if a brand gains 100 units in sales during a promotion, the other brands in the category lose 74 units. The authors offer a complementary decomposition measure based on uni

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Dewi, Liliana, and Evan Huttama Handoko. "Pemanfaatan Promotion Mix Pada Peningkatan Brand Awareness Usaha Makmur Jaya." BIP's : JURNAL BISNIS PERSPEKTIF 10, no. 1 (2019): 66–75. http://dx.doi.org/10.37477/bip.v10i1.46.

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Usaha Makmur Jaya has conducted various promotional activities such as direct promotion, advertisement, and exhibition to strengthen Naturalz brand. But in fact, Usaha Makmur Jaya is experiencing low sales due to lack of brand awareness on Naturalz car perfume. Usaha Makmur Jaya needs to evaluate promotional activities that can support brand awareness at Usaha Makmur Jaya. In addition to increasing brand awareness, Usaha Makmur Jaya must strengthen their brand in the market, so consumers always make Naturalz as their primary choice for car perfume, so that in the end can increase sales of the

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Dewi, Liliana, and Evan Huttama Handoko. "Pemanfaatan Promotion Mix Pada Peningkatan Brand Awareness Usaha Makmur Jaya." BIP's JURNAL BISNIS PERSPEKTIF 10, no. 1 (2018): 66–75. http://dx.doi.org/10.37477/bip.v10i1.53.

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Usaha Makmur Jaya has conducted various promotional activities such as direct promotion, advertisement, and exhibition to strengthen Naturalz brand. But in fact, Usaha Makmur Jaya is experiencing low sales due to lack of brand awareness on Naturalz car perfume. Usaha Makmur Jaya needs to evaluate promotional activities that can support brand awareness at Usaha Makmur Jaya. In addition to increasing brand awareness, Usaha Makmur Jaya must strengthen their brand in the market, so consumers always make Naturalz as their primary choice for car perfume, so that in the end can increase sales of the

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Птащенко, Олена В., та Дарина Є. Архипова. "ОСОБЛИВОСТІ ЛОГІСТИЧНОГО ПРОЦЕСУ В СУЧАСНИХ УМОВАХ ГОСПОДАРЮВАННЯ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 141, № 6 (2020): 148–55. http://dx.doi.org/10.30857/2413-0117.2019.6.14.

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This study attempts to explore the components of the logistics process in modern business settings with a particular emphasis on the key role of logistics in enterprise development as well as provides insights on carrying out logistics activities in the context of accelerating globalization and integration processes. The article presents an overview of basic logistics tools and specific features of their application. It is emphasized that the key benefit of logistics is gained by using advanced information technology. It is argued that application of marketing logistics provides most efficient

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Knofius, Nils, Matthieu C. van der Heijden, and W. H. M. Zijm. "Selecting parts for additive manufacturing in service logistics." Journal of Manufacturing Technology Management 27, no. 7 (2016): 915–31. http://dx.doi.org/10.1108/jmtm-02-2016-0025.

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Purpose For more than ten years, the value of additive manufacturing (AM) for after-sales service logistics has been propagated. Today, however, only few applications are observed in practice. The purpose of this paper is to discuss possible reasons for this discrepancy and to develop a method to simplify the identification of economically valuable and technologically feasible business cases. Design/methodology/approach The approach is based on the analytic hierarchy process and relies on spare part information, that is easily retrievable from the company databases. This has two advantages: fi

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Aghaei, Mohammad, Ali Lotfi, and Seyed Mohammad Armakan. "Evaluation and Priorities the Promotion Mix Elements for Corporate Banking Customers Using MCDM Methods In Eghtesade Novin Bank." Modern Applied Science 10, no. 9 (2016): 122. http://dx.doi.org/10.5539/mas.v10n9p122.

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Among the mixed components of marketing, decisions regarding the promotion tools are very important due to their direct and rapid effect on the target market. With regard to the implementation of new models of banking business in recent years in Iran, the purpose of this research is to priorities the promotion mixas antecedent of integrated marketing communication and strongtools in order to influence the target market of corporative banking customers. The objective of promotion mix in the research emphasized the Increase sales volume, attract new customers, grow market share, enhance brand im

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Muqodas, Avicienna Ulhaq, and Gede Putra Kusuma. "Promotion Scenario Based Sales Prediction on E-Retail Groceries Using Data Mining." International Journal of Emerging Technology and Advanced Engineering 11, no. 6 (2021): 9–18. http://dx.doi.org/10.46338/ijetae0621_02.

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Mostly in many business cases, sales prediction plays an important role. Production planning is a good example. One aspect which affecting sales forecasting is promotion schedule. Since using promotion is commonly done nowadays, especially in internet business, it is hardly seen a day without promotion in Indonesian e-commerce. Thus, this study discusses about forecasting future sales based on promotion scenario data with main objective is to discover the best machine learning algorithm and model to forecast future sales. Promotion mechanism which employed in this study are price cut, buy 1-ge

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Meo, Adeel, Muhammad Daniyal Abbas, Muhammad Nadeem Sajjad, Muhammad Rizwan, Sayed shahbaz hussain Bukhari, and Muhammad Saad Hameed. "The Impact of Promotional Tools on Sales Promotion." Journal of Public Administration and Governance 4, no. 2 (2014): 202. http://dx.doi.org/10.5296/jpag.v4i2.5845.

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The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vi

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Vasile, Tomiță Constantin, Luminița Popescu, Cora Ionela Dăniasă, Anica Iancu, and Virgil Popescu. "Business Marketing, Sales and Promotion - Field Receptive to Expert Systems Technology." Advanced Engineering Forum 27 (April 2018): 280–89. http://dx.doi.org/10.4028/www.scientific.net/aef.27.280.

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Most prosperous companies understand marketing activity, not as separate function but as a philosophy to be endorsed by the entire organization. The marketing department is responsible to identify the categories of consumers and the needs that the company can meet profitably, as well as how to achieve this goal, compared to those performed competition. Identifying appropriate benefits is very important for the future success of the project. If an expert system solves a problem whose losses are already known, it is easy to estimate the value of future benefits.Costs and benefits must be justifi

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HANZHURENKO, Irina, and Viktoriya FEDOROVA. "LOGISTIC ACTIVITIES IN THE MARKETING OF AGRARIAN ENTERPRISES PRODUCTS." Ukrainian Journal of Applied Economics 4, no. 3 (2019): 282–88. http://dx.doi.org/10.36887/2415-8453-2019-3-31.

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Introduction. The article emphasizes the importance of the role of the sales channels and the logistics system of the agricultural enterprise. This necessitates their improvement in order to en-sure marketing activities. Forms of product promotion are determined in accordance with economic content, economic and economic conditions of distribution, production and economic relations, place on the market. Choosing distribution channels is a difficult decision for the manufacturer, because of the need to take into account many aspects of the functioning of logistics systems. The purpose of scienti

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Bawa, Kapil, and Robert W. Shoemaker. "Analyzing Incremental Sales from a Direct Mail Coupon Promotion." Journal of Marketing 53, no. 3 (1989): 66. http://dx.doi.org/10.2307/1251343.

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Bawa, Kapil, and Robert W. Shoemaker. "Analyzing Incremental Sales from a Direct Mail Coupon Promotion." Journal of Marketing 53, no. 3 (1989): 66–78. http://dx.doi.org/10.1177/002224298905300308.

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Several authors have noted that the profitability of a coupon promotion depends on the incremental sales generated by the coupon. However, most prior research on coupon promotions has focused on redemption rates and little is known about the characteristics of households that make incremental purchases. The authors develop and test several hypotheses about the characteristics of households that make incremental purchases in response to a direct mail coupon promotion. For the product tested, coupons produced greater incremental sales among households that were larger, more educated, and were ho

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Rajan Varadarajan, P. "COOPERATIVE SALES PROMOTION: AN IDEA WHOSE TIME HAS COME." Journal of Consumer Marketing 3, no. 1 (1986): 15–33. http://dx.doi.org/10.1108/eb008150.

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Gaidis, William, and James Cross. "BEHAVIOR MODIFICATION AS A FRAMEWORK FOR SALES PROMOTION MANAGEMENT." Journal of Consumer Marketing 4, no. 2 (1987): 65–74. http://dx.doi.org/10.1108/eb008198.

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