Relevant bibliographies by topics / Business metaphors

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Business metaphors'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Business metaphors"

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Herteg, Crina, Teodora Popescu, and Grigore Dan Lordachescu. "Economic metaphors in business English." New Trends and Issues Proceedings on Humanities and Social Sciences 2, no. 9 (2017): 12–17. http://dx.doi.org/10.18844/gjhss.v2i9.1079.

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Kozlova, Tetyana. "Cognitive Metaphors of Covid-19 Pandemic in Business News." SHS Web of Conferences 100 (2021): 02004. http://dx.doi.org/10.1051/shsconf/202110002004.

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The research considers the COVID-19 pandemic cognitive metaphors conveyed by means of the English language in business news. The interpretation of metaphor goes beyond its traditional understanding as a rhetorical device. The approach is consistent with a cognitive theory claiming that metaphor is a mental instrument to reflect the way we reason and imagine the world. The paper provides a brief theoretical framework of the research, discusses the concept, role and types of cognitive metaphor. It deals with particular cases of metaphoric representations of the pandemic selected fromThe Financial Times, an international daily with focus on business and economic affairs. The results of the study reveal a variety of lexical means to express the dynamic image of the pandemic that exhibits a gradual shift from the military metaphor to variant interpretations. The findings prove the pervasiveness of metaphor in business and mass media communication, its significance to understand difficult situations, efficiently communicate ideas and influence the audience.
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Höppnerová, Věra. "Metaphors in Business German." Acta Oeconomica Pragensia 17, no. 6 (2009): 81–86. http://dx.doi.org/10.18267/j.aop.290.

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Carlsson-Wal, Martin, and Kalle Kraus. "Metaphors for Business Partners." Controlling & Management Review 63, no. 5 (2019): 20–25. http://dx.doi.org/10.1007/s12176-019-0030-9.

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Herteg, Crina. "Money and money-related metaphors in business English." New Trends and Issues Proceedings on Humanities and Social Sciences 2, no. 7 (2016): 54–59. http://dx.doi.org/10.18844/gjhss.v2i7.1180.

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Truc, Tran Thi Thanh. "Source Domain “war” in American English business news discourse." Science & Technology Development Journal - Social Sciences & Humanities 4, no. 2 (2020): First. http://dx.doi.org/10.32508/stdjssh.v4i2.556.

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Conceptual metaphor can be understood as the mapping between two conceptual domains whereas the linguistic metaphor is the linguistic expression of the mapping. Conceptual metaphor is the system of ideas mapped according to the perception of human being about life and expressed by linguistic metaphor. Conceptual metaphor with source domain WAR is one of the most common metaphors used in American English business news discourse. In conceptual metaphor model BUSINESS IS WAR, it can be found many words related to war such as ‘attack’, ‘withdraw’, ‘invade’, ‘besiege’, ‘fight’, ‘win’, ‘defense’, etc... which are used in business news discourse. Through the mapping of this metaphor model, companies can be seen as the military in a war; the businessmen correspond to the soldiers in a fight, and the battles are conceived as competitions on price and market share. This result is similar to the conclusion about conceptual metaphor of ARGUMENT IS WAR by Lakoff & Johnson, which mentions that the use of war metaphors to understand the source domain of ARGUMENT is not accidental. The authors argue that while there is no physical battle, there is a verbal battle and the structure of a debate (including attack, defense, counterattack, etc.) reflects this.
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Hidalgo-Downing, Laura, Blanca Kraljevic Mujic, and Begoña Nuñez-Perucha. "Metaphorical creativity and recontextualization in multimodal advertisements on e-business across time." Metaphor and the Social World 3, no. 2 (2013): 199–219. http://dx.doi.org/10.1075/msw.3.2.05hid.

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In this article we explore the creative recontextualization of JOURNEY, WAR, RACE and SPORTS metaphors and discuss their manifestations in multimodal ICT advertisements across time. Our objectives are to discuss (i) the choices of metaphors and related source domains used to describe (e)businesses in two different time periods, (ii) how the highlighting and hiding of features of the source domains remain constant or change, (iii) the relations between modes, and (iv) the discursive strategies for metaphorical creativity. The results of our analysis reflect an interesting shift in the highlighting and hiding of features of the main metaphors and related sources across the two time periods, thus revealing variations in emergent metaphors across time. We argue that these results reflect ongoing social changes which illustrate the contextual basis and motivation of metaphor as a linguistic form of action and creative communication in advertising discourse.
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Offstein, Evan H., and Christopher P. Neck. "From "Acing the Test" to "Touching Base": The Sports Metaphor in the Classroom." Business Communication Quarterly 66, no. 4 (2003): 23–35. http://dx.doi.org/10.1177/108056990306600403.

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The use of sports metaphors to convey business lessons both within and outside the classroom is a common phenomenon. The sports metaphor, however, is prone to misuse and can often inadvertently exclude large segments of the student popula tion. To address these issues, we put forth an innovative and novel pedagogical approach that attempts to capitalize better on the shared meanings between athlet ics and certain business practices. Using the sports of tennis and basketball, we demonstrate how sports metaphors can he responsibly used to aid in the under standing of business lessons, such as managerial decision making.
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HERTEG, Crina. "Teaching business English through metaphors." Journal of Linguistic and Intercultural Education 10, no. 2 (2017): 47–60. http://dx.doi.org/10.29302/jolie.2017.10.2.4.

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Ross, Andrew S., and Damian J. Rivers. "“Froome with His SKY Bodyguards, Layers of Armour”: The ‘Sport is War’ Conceptual Metaphor in Grand Tour Cycling Commentary." Communication & Sport 7, no. 2 (2018): 176–97. http://dx.doi.org/10.1177/2167479517752431.

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The incorporation of metaphors into everyday language use has formed the basis of scholarly investigation for decades. Particular attention has been given to conceptual metaphors, which are seen as essential tools for individuals to interpret and process various ideas and experiences. Within the milieu of metaphorical speech, metaphors of war have frequently been applied across a range of domains including politics, business, and sport. Within the sporting context, the notion of ‘Sport is War’ has been discussed in relation to various football codes, baseball, and tennis. In this article, we examine this metaphor in relation to professional stage-race cycling, a sport known for its combative, tactical, and physically demanding nature. We focus specifically on cycling commentary of the 2016 Tour de France—thus recalibrating the metaphor as ‘Cycling is War.’ Our findings show that war metaphors are prevalent in cycling commentary and are particularly useful in highlighting aspects of the sport inclusive of competition, strategy, power, teamwork, and sportsmanship. Through these categories, the cycling is war metaphor can be said to have the potential to elevate viewer engagement as well as add insight into the technicalities of the sport and expand on previous understandings of sport/war metaphors.
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Dissertations / Theses on the topic "Business metaphors"

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Lucena, Camila Araújo de. "Metaphors in magazine texts on business." Florianópolis, SC, 2007. http://repositorio.ufsc.br/xmlui/handle/123456789/89656.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Letras/Inglês e Literatura Correspondente.<br>Made available in DSpace on 2012-10-23T01:10:59Z (GMT). No. of bitstreams: 0Bitstream added on 2013-07-16T20:01:00Z : No. of bitstreams: 1 254495.pdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)<br>In the introduction of Metaphors we live by, Lakoff and Johnson (1980) highlighted the importance of metaphor and metaphor awareness to the field of applied linguistics based on the assumption that metaphors structure the way we think, act and perceive the world. It is claimed that metaphors are not only a rhetorical flourish of literature texts but actually pervasive even in the most trivial details of our lives. Lakoff and Johnson explain that investigating metaphors may be a way of unveiling how our conceptual system is structured and consequently what we perceive, the way we behave in the world and the way we relate to other people. These assumptions motivated the emergence of a great number of studies regarding metaphors directly or indirectly. Among these studies is the one conducted by Boers (1997) which aimed at shedding some light on how different clusters of metaphors may influence the comprehension and decision making of readers. Boers's study was replicated in the present one, which offers a cognitive semantic analysis of "Health", "Fitness", "Race", "Fight" and "Warfare" metaphors as instantiated in magazine business discourse, and argues that the use of these metaphors may reflect and consolidate certain thought patterns about general business processes. This cognitive semantic analysis was put to test in a problem-solving experiment with university students and revealed that exposure to particular metaphors to describe an business scenario may affect participants' decision-making processes in accordance with the cognitive semantic expectations. The objectives of this study were to: (1) identify what metaphors are more frequently used in magazine texts about business in Brazilian Portuguese and (2) to carry a problem-solving experiment to assess the potential cognitive impact of the metaphors under investigation. The research question that this study intended to answer was: How do different clusters of metaphors influence the comprehension and decision making of EFL readers? The findings of this research tried to show how metaphors may influence our way of thinking and perceiving the world according to our reactions to these metaphors and therefore shaping reality. Explaining this to EFL learners and showing them how it works may help them become aware of this fact and become able to identify and reproduce legitimate metaphorical meanings. Furthermore, learners' awareness may identify underlying ideologies and multiplicity of meanings of metaphorical language in texts. Therefore, this should provide the tools they need to interpret and produce information according to their own beliefs, allowing readers in general to reach their own conclusions about what they read, thus enhancing autonomous literacy. Na introdução do livro Metáforas da vida cotidiana Lakoff e Johnson (1980) ressaltam a importância da metáfora e da consciência metafórica para o campo da Lingüística Aplicada. Baseados na suposição de que metáforas estruturam a forma como pensamos, agimos, e percebemos o mundo, Lakoff e Johnson declaram que as metáforas não são somente um ornamento da retórica presente em textos literários mas sim que elas também estão infiltradas nas atividades mais triviais do nosso dia-a-dia. Investigar essas metáforas pode ser uma forma de desvendar como nosso sistema conceitual é estruturado e como as metáforas estruturam nossa forma de perceber, se comportar no mundo e se relacionar com outras pessoas. Essas suposições motivaram o surgimento de uma série de estudos relacionados direta e indiretamente às metáforas. Dentre esses estudos está o de Boers (1997) que tinha por objetivo fornecer insight de como diferentes grupos de metáforas podem influenciar a compreensão e a tomada de decisão dos leitores. O estudo presente é uma réplica do estudo de Boers e oferece uma análise semântica cognitiva de metáforas relacionadas a noções de "Saúde", "Fitness", "Corrida", "Luta" e "Guerra" no discurso econômico em revistas. Este estudo também discute como o uso dessas metáforas pode refletir e consolidar certos padrões de pensamento sobre processos econômicos em geral. Essa análise cognitiva foi posta A prova em um experimento de solução de problemas com alunos universitários e revelou que a exposição a certas metáforas usadas na descrição de um cenário econômico pode afetar o processo de tomada de decisão dos participantes de acordo com as expectativas semânticas cognitivas dessas metáforas. Os objetivos desse estudo são: (1) identificar que metáforas são mais freqüentemente usadas em textos de revistas sobre economia no Brasil e (2) realizar um experimento de solução de problemas a fim de acessar o potencial impacto cognitivo das metáforas sendo investigadas. A pergunta de pesquisa é: como diferentes grupos de metáforas influenciam a compreensão e a tomada de decisão de leitores de Inglês como língua estrangeira? Os resultados dessa pesquisa mostraram que as metáforas podem influenciar nossa forma de pensar e perceber o mundo de acordo com nossas reações a essas metáforas, e conseqüentemente de estruturar a realidade. Explicar este fato para alunos de línguas estrangeiras, e mostrar como as metáforas funcionam, pode ajudá-los a ter consciência dessa influência e torná-los aptos a identificar e reproduzir significados metafóricos legítimos. Além disso, ter consciência do funcionamento das metáforas pode ajudar os alunos a identificar ideologias subjacentes e a multiplicidade de significados da linguagem metafórica dos textos. Sendo assim, os alunos terão as ferramentas que precisam para interpretar e produzir informações de acordo com suas próprias crenças, o que irá habilitá-los a chegar às suas próprias conclusões sobre o que estão lendo, aumentando assim a sua autonomia.
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Plocher, Damaris, and Helena Romfeld. "The Impact of Visual Metaphors on Brand Image." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-68484.

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This thesis aims to investigate the impact of visual metaphor advertising on brand image by focusing on the metaphor’s different levels of complexity. The focus is hereby set on visual metaphors with low and medium complexity. To investigate this impact, a quantitative research design comprising a field experiment with 102 participants has been carried out. After conducting a one-way MANOVA, the empirical results suggest that visual metaphors have a positive impact on the consumer’s perception of a brand. The comparison of the two levels of complexity, however, resulted in no significant difference, which shifts the focus of the metaphor creation to the recipients’ comprehension instead of focusing on the ultimate level of complexity to trigger the most positive reaction. In sum, the findings of this thesis provide several practical implications, especially in helping marketers by using marketing metaphors to establish a positive bond between the communicating brand and the observer.
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ZHONG, Xian. "A comparative study of war metaphors in English and Chinese business media discourse." Digital Commons @ Lingnan University, 2017. https://commons.ln.edu.hk/eng_etd/13.

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Journalistic business discourse plays an indispensable role in people’s lives. It serves not only to inform the public about ongoing business activities and economic processes, but also influence the public in their strategic decision-making about investment options. Metaphor is a tool employed to help fulfill the communicative and persuasive functions of the popular business discourse, which is the target of this study. Based on two self-compiled corpora of business news articles in English and Chinese, the study laid particular emphasis on the conceptual metaphor of BUSINESS IS WAR and showed that though the use of this conceptual metaphor was common in business discourse across the two languages, obvious differences in terms of the metaphorical lexis’ frequency of occurrence, their specific collocations and unconventional referents were noted. The conceptual metaphor BUSINESS IS WAR was subdivided into more detailed conceptual metaphors based on the subdivision of the domain of war and the mappings and impositions between the subfields of the domain of war and business were analyzed. The two language cultures agree that they have the same origin for human warfare, but they have developed their concept of war under the influence of their own experience. The analysis of the war metaphors in sample English and Chinese news articles demonstrates its emotion evoking functionto convey evaluative judgments and achieve persuasive ends, and the ideological function to construct reality as a means of maintaining or challenging power relations.
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Sun, Ling. "A Cognitive Study of War Metaphors in Five Main Areas of Everyday English : Politics, Business, Sport, Disease and Love." Thesis, Högskolan Kristianstad, Sektionen för Lärarutbildning, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-7810.

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Kanapeckas, Irmantas. "Metaphorical Business Terms in the English Language and Their Translation into Lithuanian." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080929_113740-52455.

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Over a thousand English metaphorical business terms collected from Longman Business English Dictionary, Dictionary of Economics, Macmillan Dictionary of Modern Economics and The Encyclopedical Lithuanian-English Dictionary of Banking and Commerce are analyzed in the Master’s thesis. Since often the same English terms can have multiple equivalents in Lithuanian language, it is essential to choose and consistently use the same terminology when translating. However, the analysis of authentic contemporary translations of such terms collected from Translation Memory of the European Commission's Directorate General for Translation and Donelaitis Parallel Corpus demonstrates that this rule is often ignored and various translation strategies are employed. Furthermore, multitude of proposed translations of such terms in the dictionaries shows that Lithuanian business terminology is still under development, but tendency not to preserve metaphoricity can be observed.<br>Magistro darbe nagrinėjama daugiau kaip tūkstantis metaforinių anglų kalbos verslo terminų, surinktų iš Longman Business English Dictionary, Ekonomikos terminų žodyno, Aiškinamojo ekonomikos anglų-lietuvių kalbų žodyno bei Lietuvių-anglų kalbų aiškinamojo bankinių ir komercinių terminų žodyno. Kadangi neretai tie patys angliški terminai lietuvių kalboje gali turėti kelis atitikmenis, verčiant ypač svarbu pasirinkti ir nuosekliai vartoti vienodą terminiją. Tačiau šiuolaikinių tokių terminų vertimų, surinktų iš Europos Komisijos generalinio vertimo direktorato vertimų atminčių bei Donelaičio lygiagrečiojo tekstyno, analizė rodo, kad ši taisyklė dažnai ignoruojama ir taikomos įvairios vertimo strategijos. Be to, žodynuose siūloma tokių terminų vertimų gausa rodo, kad lietuviškoji verslo terminija dar nėra nusistovėjusi, bet pastebima tendencija atsisakyti metaforiškumo.
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Johnsson, Anna, Amanda Blomberg, and Anna Glowacki. "Framtidens ledarskap i e-handelsföretag : En kvalitativ studie om ledarskap i e-handelsföretag tolkat genom ledarskapsmetaforer." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76831.

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Det finns mycket forskning inom ledarskap då det är ett relevant fenomen att studera. Det finns dock inte mycket forskning kring hur ledarskap kommer till uttryck i e- handelsföretag. Vi ville, genom en kvalitativ studie, öka vår förståelse för hur ledarskap kommer till uttryck i e-handelsföretag. Detta gjorde vi genom användningen av ledarskapsmetaforer som ett tolkningsverktyg för att få en ökad förståelse för det komplexa fenomenet. Vi utförde fyra semistrukturerade intervjuer där ledare på tre e- handelsföretag fick berätta om sina erfarenheter, tolkningar och synsätt på ledarskap. Vi upptäckte att samtliga ledare hade en likartad syn på vilka egenskaper som är viktiga och att ledarskap kommer till uttryck på ett snarlikt sätt i de olika företagen. Vi fann även att våra intervjupersoners ledarskap kan tolkas med hjälp av två nya metaforer som uppkom under studiens gång.
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Cohen, Josef. "Outcomes of a marketing knowledge intervention using a metaphoric story-line approach : a mixed-methods study of 5 Israeli SMEs." Thesis, University of Derby, 2017. http://hdl.handle.net/10545/621618.

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The purpose of this mixed-methods research is to determine the effectiveness of the Kingdom Marketing (KM) intervention for improving Israeli SME marketing knowledge among managers and employees of Israeli small and medium-sized business. The secondary objective of the study was to portray the process of change in participating organisations. The newly developed KM intervention programme was designed to enhance Israeli SMEs’ marketing knowledge and marketing strategy, imparting new marketing skills and allowing SMEs to operate with better marketing knowledge. The intervention uses a metaphoric story-line approach to teach participants in mediator-led sessions to understand and use important marketing concepts, such as the difference between sales and marketing. Although the intervention has been used in business settings, it has not yet been empirically validated using rigorous methods. This study was conducted using a mixed methods paradigm with an embedded experimental design. Five Israeli based SMEs were recruited to take part in the training programme. The research consisted of three phases. In Phase 1, I administered a preintervention evaluation to measure five variables: awareness of marketing processes, mistaken marketing attitudes, incorrect marketing process beliefs, organisational marketing skills, and marketing need awareness. Participants were also interviewed during Phase 1. In Phase 2, I administered the KM intervention and collected qualitative data in the form of daily open-ended feedback and a researcher diary. In Phase 3, I administered a postintervention evaluation to assess change in the five quantitative variables, and I conducted a second round of interviews. The findings indicated that the KM intervention programme (a) increased awareness of marketing processes, (b) reduced mistaken marketing attitudes, (c) reduced incorrect marketing process believes, and (d) increased marketing need awareness. However, the intervention had no significant effect on organisational marketing skills. Qualitative analysis confirmed that, although the KM intervention empowered participants with marketing knowledge and skills, it did not result in broad organisational changes. I conclude that the KM intervention programme is valid and worthy of wider use for promoting the survival of SME businesses through marketing knowledge and skill improvement. However, the intervention should be used in conjunction with internal efforts to translate increased knowledge into lasting organisational change.
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Koller, Veronika. "Metaphor clusters in business media discourse : a social cognition approach." Thesis, Lancaster University, 2003. http://eprints.lancs.ac.uk/26683/.

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Van, de Ven Maarten Jeroen. "The discourse dynamics of metaphor in the business decision making of a web development company." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B45790607.

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Marin, Vidal Flavio Alejandro. "Metaphor and cognition| Creativity in new product design." Thesis, Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico), 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3570883.

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<p>Through nine experiments, this research advances knowledge about the influence of metaphors grounded in the visual sensory system on creative cognition by showing that perceiving ostensibly task-unrelated visual images that carry metaphoric meaning alters consumers&rsquo; creativity. While the results of Experiments 1a, 1b, and 2 provide convergent evidence that positive visual metaphors representing ideas like &ldquo;<i>I just had a light go on</i>&rdquo; increase consumers&rsquo; creative output, Experiments 3a and 3b reveals that a negative visual metaphor conveying ideas like &ldquo;<i> I am burnt out</i>&rdquo; decrease it. Experiments 4a and 4b show that aptness and familiarity moderate the metaphor creativity link, and Experiment 6 shows that the metaphor&ndash;creativity link is moderated by analogical reasoning skills. Experiment 5 uncovers the mediating role of creative intent. In addition to implying that marketers can use metaphors to enhance consumers&rsquo; creative feedback in areas like new product development, this research also makes important theoretical contributions by showing (1) that grounded visual metaphors (in addition to tangible objects or physical exercises) can not only raise but also lower creative output, (2) that the cognitive relationship to the metaphor alters the metaphor-creativity link, (3) that a unique cognitive skill alters the metaphor&ndash;creativity link, and (4) that consumers&rsquo; intentions explain that relationship. </p>
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Books on the topic "Business metaphors"

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D, Jacobs Claus, ed. Crafting strategy: Embodied metaphors in practice. Cambridge University Press, 2011.

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Understanding leadership in the real world: Metaphors we lead by. Routledge, 2011.

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A scientist's tools for business: Metaphors and modes of thought. University of Rochester Press, 1997.

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Jimenez, Jacques. Metaphors at work: The unseen influencers. Helix Press, 1998.

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A, Hirschheim R., ed. Information systems outsourcing: Myths, metaphors, and realities. Wiley, 1993.

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The Babinski reflex: And 70 other useful and amusing metaphors from science, psychology, business, sports, and everyday life. J.P. Tarcher, 1990.

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Miller, Anne. Metaphorically selling: How to use the magic of metaphors to sell, persuade, & explain anything to anyone. Chiron Associates, 2004.

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Koller, Veronika. Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286.

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Metaphor and mills: Figurative language in business and economics. De Gruyter Mouton, 2012.

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Forceville, Ch. Pictorial Metaphor in Advertising. Taylor & Francis Group Plc, 2004.

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Book chapters on the topic "Business metaphors"

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Koller, Veronika. "Introduction: Masculinized Metaphors." In Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286_1.

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Koller, Veronika. "Conclusion: Gender-neutral Metaphors." In Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286_6.

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Sherrington, John, and John Strain. "Fusion, Fission, or Vision: One Calling, Three Metaphors." In Finding Meaning in Business. Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137295125_6.

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Koller, Veronika. "Business Media on Marketing: Metaphors of War, Sports and Games." In Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286_4.

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Koller, Veronika. "Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle." In Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286_5.

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Liu, Leigh Anne, Wendi L. Adair, and Daniel C. Bello. "Fit, Misfit, and beyond Fit: Relational Metaphors and Semantic Fit in International Joint Ventures." In Language in International Business. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-42745-4_10.

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Liginlal, Divakaran, Maryam Al-Fehani, Preetha Gopinath, and Alex Cheek. "Wish Lists and Shopping Carts: A Study of Visual Metaphors on Arab E-Commerce Websites." In Lecture Notes in Business Information Processing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45408-5_17.

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Jonker, Jan, and Niels Faber. "The Dream." In Organizing for Sustainability. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78157-6_4.

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AbstractLooking for your Dream provides a second tool to help you build your business model in this first stage of the Business Model Template (BMT). You have previously indicated which major social and/or ecological issues you want to solve. Now you will determine what the result of that solution could be. Look for a solution that goes beyond just tackling one issue. The Dream building block demands thinking big: it is a Big, Hairy, Audacious Goal (BHAG) on which you are going to work. How and why will your business model idea really make a difference? In order to not get lost in thinking about dreams, you could make use of various tools such as scenarios, metaphors or framing, all of which are addressed in this chapter. Putting all the steps in this chapter together, you will have dreamed up something big that you want to go for.
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White, Michael, and Honesto Herrera. "How Business Press Headlines Get Their Message Across: A Different Perspective on Metaphor." In Metaphor and Discourse. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230594647_9.

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Davenport, Thomas H., and Miguel A. Perez-Guardado. "Process Ecology: A New Metaphor for Reengineering-Oriented Change." In Business Process Engineering. Springer US, 1999. http://dx.doi.org/10.1007/978-1-4615-5091-4_2.

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Conference papers on the topic "Business metaphors"

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Ferrari, Giacomo. "Metaphors in Foreign Language Teaching: English and Romanian Business Metaphors." In Edu World 7th International Conference. Cognitive-crcs, 2017. http://dx.doi.org/10.15405/epsbs.2017.05.02.121.

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Myres, Kerrin, and Anastacia Mamabolo. "Metaphors Entrepreneurs use: Methodological Reflections." In 18th European Conference on Research Methodology for Business and Management Studies. Academic Conferences and Publishing Limited, 2019. http://dx.doi.org/10.34190/rm.19.122.

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Gali, Guia, Symon Oliver, Fanny Chevalier, and Sara Diamond. "Visualizing sentiments in business-customer relations with metaphors." In the 2012 ACM annual conference extended abstracts. ACM Press, 2012. http://dx.doi.org/10.1145/2212776.2223661.

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"FACIAL EXPRESSIONS AND BODY GESTURES AS METAPHORS FOR B2C INTERFACES - An Empirical Study." In International Conference on E-business. SciTePress - Science and and Technology Publications, 2006. http://dx.doi.org/10.5220/0001425102750282.

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"THE ROLE OF AUDIO-VISUAL METAPHORS IN AIDING THE COMMUNICATION OF CUSTOMER KNOWLEDGE - User Satisfaction Prespective." In International Conference on E-business. SciTePress - Science and and Technology Publications, 2008. http://dx.doi.org/10.5220/0001903801430148.

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Gausemeier, Jürgen, Oskar von Bohuszewicz, Peter Ebbesmeyer, and Michael Grafe. "Cyberbikes: An Interactive Virtual Environment for the Visualization of Industrial Business Processes." In ASME 1998 Design Engineering Technical Conferences. American Society of Mechanical Engineers, 1998. http://dx.doi.org/10.1115/detc98/cie-5541.

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Abstract This paper describes CYBERBIKES, a real-time simulation of an enterprise that produces bicycles. The system is designed as a virtual environment. It is based on a realistic 3-D model of an industrial enterprise coupled with the representation and control of production processes. Furthermore, the flow of information like production data is visualized by means of clear metaphors. The user is immersed in the virtual environment by using a head mounted display through which he/she can explore the various departments of the industrial enterprise and learn how information technology influences modern production processes. This system is intended to train students of industrial engineering in the workings of a modern industrial enterprise. It will also be used for research in production technology as well as in the practical study of virtual reality technology.
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"Interactive 3D Representation of Business Case Studies in the Classroom." In InSITE 2018: Informing Science + IT Education Conferences: La Verne California. Informing Science Institute, 2018. http://dx.doi.org/10.28945/4047.

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Aim/Purpose: In our previous paper, we have proposed a methodology to deliver an applied business course to the multicultural audience having in mind embedding into the course cultural sensitivity and create a safe place for multicultural students to use own cultural metaphors in a learning place. We have proposed a fusion of ancient storytelling tradition creating an overall context for the teaching process and specific use of rich picture coming from Soft System Methodology (SSM). The used teaching approach is promising and brings the required results. However, the proposed method, to be fully effective requires a computerized supporting tool in a form of sophisticated graphical editor/presentation application displaying in real-time case study progress along with the in-class discussion. This tool is a central topic for this paper. Background: The existing tools like for example MS PowerPoint, MS Visio, or Prezi used by us so far cannot be used for our purpose as the interactive image update distract the students. The MS PowerPoint and Prezi require visible mode switching between design mode (edit) and presentation mode. Whereas MS Visio editing is too slow for our purposes. This switching or editing time create a meaningful distraction during the discussion. Methodology: As a solution for the above problem, the authors work on the development of own specialized tool using open source software Blender 3D (http://blender.org) along with Python. The code will be released to open source domain to enable further co-operation with other researchers. Contribution: The described effort, if successful, should create a new presentation tool allowing among the other features, seamless in-class knowledge transfer and in the future will enable the way for gamification of case studies. Impact on Society: A definite improvement of teaching quality in applied business (however, not limited to) with further possibility to extend to deliver courses e.g. for company’s executives. The tool and methodology allow embedding cultural sensitivity into the learning process and will have an impact on digital inclusiveness. Future Research: The tool enables possibility for further analysis of the business situation by artificial intelligence interface. In fact, a whole interactive process of reaching the case conclusion may be observed (allowing collecting analytics and insights on teacher and student’s behavior and performance).
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Gabets, Anna. "METAPHOR INTERPRETATION IN BUSINESS DISCOURSE." In 4th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings. STEF92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/32/s14.108.

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"Research on the Application of Metaphor in Business English Translation." In 2018 International Conference on Culture, Literature, Arts & Humanities. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icclah.18.020.

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Octaviyani Istiqomah, Assyfa, and Tatan Tawami. "Ontological Metaphor in Arrival Movie Script." In Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/icobest-18.2018.104.

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Reports on the topic "Business metaphors"

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Smerecka, Honorata. ANALYSIS OF PRESS HEADLINES FROM KROSNOCITY.PL AND KROSNO24.PL WEB PORTALS IN KROSNO. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11108.

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The analysis of press headlines from the krosnocity.pl and krosno24.pl news portals in Krosno allowed to distinguish features and ways of creating headlines in the local press: from schematic constructions to metaphors, word games, hyperbolization of events and quoting statements. During the linguistic research, several key functions of local Internet portals also emerged: it is primarily to inform about the most important events from the region, but also to support the development of the city, promote local products and businesses, take care of the good name and the interests of its inhabitants and make their achievements and passions known.
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