Relevant bibliographies by topics / Business metaphors

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Business metaphors'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Business metaphors"

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Herteg, Crina, Teodora Popescu, and Grigore Dan Lordachescu. "Economic metaphors in business English." New Trends and Issues Proceedings on Humanities and Social Sciences 2, no. 9 (2017): 12–17. http://dx.doi.org/10.18844/gjhss.v2i9.1079.

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Kozlova, Tetyana. "Cognitive Metaphors of Covid-19 Pandemic in Business News." SHS Web of Conferences 100 (2021): 02004. http://dx.doi.org/10.1051/shsconf/202110002004.

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The research considers the COVID-19 pandemic cognitive metaphors conveyed by means of the English language in business news. The interpretation of metaphor goes beyond its traditional understanding as a rhetorical device. The approach is consistent with a cognitive theory claiming that metaphor is a mental instrument to reflect the way we reason and imagine the world. The paper provides a brief theoretical framework of the research, discusses the concept, role and types of cognitive metaphor. It deals with particular cases of metaphoric representations of the pandemic selected fromThe Financia
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Höppnerová, Věra. "Metaphors in Business German." Acta Oeconomica Pragensia 17, no. 6 (2009): 81–86. http://dx.doi.org/10.18267/j.aop.290.

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Carlsson-Wal, Martin, and Kalle Kraus. "Metaphors for Business Partners." Controlling & Management Review 63, no. 5 (2019): 20–25. http://dx.doi.org/10.1007/s12176-019-0030-9.

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Herteg, Crina. "Money and money-related metaphors in business English." New Trends and Issues Proceedings on Humanities and Social Sciences 2, no. 7 (2016): 54–59. http://dx.doi.org/10.18844/gjhss.v2i7.1180.

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Truc, Tran Thi Thanh. "Source Domain “war” in American English business news discourse." Science & Technology Development Journal - Social Sciences & Humanities 4, no. 2 (2020): First. http://dx.doi.org/10.32508/stdjssh.v4i2.556.

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Conceptual metaphor can be understood as the mapping between two conceptual domains whereas the linguistic metaphor is the linguistic expression of the mapping. Conceptual metaphor is the system of ideas mapped according to the perception of human being about life and expressed by linguistic metaphor. Conceptual metaphor with source domain WAR is one of the most common metaphors used in American English business news discourse. In conceptual metaphor model BUSINESS IS WAR, it can be found many words related to war such as ‘attack’, ‘withdraw’, ‘invade’, ‘besiege’, ‘fight’, ‘win’, ‘defense’, et
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Hidalgo-Downing, Laura, Blanca Kraljevic Mujic, and Begoña Nuñez-Perucha. "Metaphorical creativity and recontextualization in multimodal advertisements on e-business across time." Metaphor and the Social World 3, no. 2 (2013): 199–219. http://dx.doi.org/10.1075/msw.3.2.05hid.

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In this article we explore the creative recontextualization of JOURNEY, WAR, RACE and SPORTS metaphors and discuss their manifestations in multimodal ICT advertisements across time. Our objectives are to discuss (i) the choices of metaphors and related source domains used to describe (e)businesses in two different time periods, (ii) how the highlighting and hiding of features of the source domains remain constant or change, (iii) the relations between modes, and (iv) the discursive strategies for metaphorical creativity. The results of our analysis reflect an interesting shift in the highlight
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Offstein, Evan H., and Christopher P. Neck. "From "Acing the Test" to "Touching Base": The Sports Metaphor in the Classroom." Business Communication Quarterly 66, no. 4 (2003): 23–35. http://dx.doi.org/10.1177/108056990306600403.

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The use of sports metaphors to convey business lessons both within and outside the classroom is a common phenomenon. The sports metaphor, however, is prone to misuse and can often inadvertently exclude large segments of the student popula tion. To address these issues, we put forth an innovative and novel pedagogical approach that attempts to capitalize better on the shared meanings between athlet ics and certain business practices. Using the sports of tennis and basketball, we demonstrate how sports metaphors can he responsibly used to aid in the under standing of business lessons, such as ma
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HERTEG, Crina. "Teaching business English through metaphors." Journal of Linguistic and Intercultural Education 10, no. 2 (2017): 47–60. http://dx.doi.org/10.29302/jolie.2017.10.2.4.

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Ross, Andrew S., and Damian J. Rivers. "“Froome with His SKY Bodyguards, Layers of Armour”: The ‘Sport is War’ Conceptual Metaphor in Grand Tour Cycling Commentary." Communication & Sport 7, no. 2 (2018): 176–97. http://dx.doi.org/10.1177/2167479517752431.

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The incorporation of metaphors into everyday language use has formed the basis of scholarly investigation for decades. Particular attention has been given to conceptual metaphors, which are seen as essential tools for individuals to interpret and process various ideas and experiences. Within the milieu of metaphorical speech, metaphors of war have frequently been applied across a range of domains including politics, business, and sport. Within the sporting context, the notion of ‘Sport is War’ has been discussed in relation to various football codes, baseball, and tennis. In this article, we e
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Dissertations / Theses on the topic "Business metaphors"

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Lucena, Camila Araújo de. "Metaphors in magazine texts on business." Florianópolis, SC, 2007. http://repositorio.ufsc.br/xmlui/handle/123456789/89656.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Letras/Inglês e Literatura Correspondente.<br>Made available in DSpace on 2012-10-23T01:10:59Z (GMT). No. of bitstreams: 0Bitstream added on 2013-07-16T20:01:00Z : No. of bitstreams: 1 254495.pdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)<br>In the introduction of Metaphors we live by, Lakoff and Johnson (1980) highlighted the importance of metaphor and metaphor awareness to the field of applied linguistics based on the assumption that metaphors struc
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Plocher, Damaris, and Helena Romfeld. "The Impact of Visual Metaphors on Brand Image." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-68484.

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This thesis aims to investigate the impact of visual metaphor advertising on brand image by focusing on the metaphor’s different levels of complexity. The focus is hereby set on visual metaphors with low and medium complexity. To investigate this impact, a quantitative research design comprising a field experiment with 102 participants has been carried out. After conducting a one-way MANOVA, the empirical results suggest that visual metaphors have a positive impact on the consumer’s perception of a brand. The comparison of the two levels of complexity, however, resulted in no significant diffe
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ZHONG, Xian. "A comparative study of war metaphors in English and Chinese business media discourse." Digital Commons @ Lingnan University, 2017. https://commons.ln.edu.hk/eng_etd/13.

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Journalistic business discourse plays an indispensable role in people’s lives. It serves not only to inform the public about ongoing business activities and economic processes, but also influence the public in their strategic decision-making about investment options. Metaphor is a tool employed to help fulfill the communicative and persuasive functions of the popular business discourse, which is the target of this study. Based on two self-compiled corpora of business news articles in English and Chinese, the study laid particular emphasis on the conceptual metaphor of BUSINESS IS WAR and showe
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Sun, Ling. "A Cognitive Study of War Metaphors in Five Main Areas of Everyday English : Politics, Business, Sport, Disease and Love." Thesis, Högskolan Kristianstad, Sektionen för Lärarutbildning, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-7810.

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Kanapeckas, Irmantas. "Metaphorical Business Terms in the English Language and Their Translation into Lithuanian." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080929_113740-52455.

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Over a thousand English metaphorical business terms collected from Longman Business English Dictionary, Dictionary of Economics, Macmillan Dictionary of Modern Economics and The Encyclopedical Lithuanian-English Dictionary of Banking and Commerce are analyzed in the Master’s thesis. Since often the same English terms can have multiple equivalents in Lithuanian language, it is essential to choose and consistently use the same terminology when translating. However, the analysis of authentic contemporary translations of such terms collected from Translation Memory of the European Commission's Dir
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Johnsson, Anna, Amanda Blomberg, and Anna Glowacki. "Framtidens ledarskap i e-handelsföretag : En kvalitativ studie om ledarskap i e-handelsföretag tolkat genom ledarskapsmetaforer." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76831.

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Det finns mycket forskning inom ledarskap då det är ett relevant fenomen att studera. Det finns dock inte mycket forskning kring hur ledarskap kommer till uttryck i e- handelsföretag. Vi ville, genom en kvalitativ studie, öka vår förståelse för hur ledarskap kommer till uttryck i e-handelsföretag. Detta gjorde vi genom användningen av ledarskapsmetaforer som ett tolkningsverktyg för att få en ökad förståelse för det komplexa fenomenet. Vi utförde fyra semistrukturerade intervjuer där ledare på tre e- handelsföretag fick berätta om sina erfarenheter, tolkningar och synsätt på ledarskap. Vi uppt
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Cohen, Josef. "Outcomes of a marketing knowledge intervention using a metaphoric story-line approach : a mixed-methods study of 5 Israeli SMEs." Thesis, University of Derby, 2017. http://hdl.handle.net/10545/621618.

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The purpose of this mixed-methods research is to determine the effectiveness of the Kingdom Marketing (KM) intervention for improving Israeli SME marketing knowledge among managers and employees of Israeli small and medium-sized business. The secondary objective of the study was to portray the process of change in participating organisations. The newly developed KM intervention programme was designed to enhance Israeli SMEs’ marketing knowledge and marketing strategy, imparting new marketing skills and allowing SMEs to operate with better marketing knowledge. The intervention uses a metaphoric
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Koller, Veronika. "Metaphor clusters in business media discourse : a social cognition approach." Thesis, Lancaster University, 2003. http://eprints.lancs.ac.uk/26683/.

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Van, de Ven Maarten Jeroen. "The discourse dynamics of metaphor in the business decision making of a web development company." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B45790607.

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Marin, Vidal Flavio Alejandro. "Metaphor and cognition| Creativity in new product design." Thesis, Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico), 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3570883.

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<p>Through nine experiments, this research advances knowledge about the influence of metaphors grounded in the visual sensory system on creative cognition by showing that perceiving ostensibly task-unrelated visual images that carry metaphoric meaning alters consumers&rsquo; creativity. While the results of Experiments 1a, 1b, and 2 provide convergent evidence that positive visual metaphors representing ideas like &ldquo;<i>I just had a light go on</i>&rdquo; increase consumers&rsquo; creative output, Experiments 3a and 3b reveals that a negative visual metaphor conveying ideas like &ldquo;<i>
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Books on the topic "Business metaphors"

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D, Jacobs Claus, ed. Crafting strategy: Embodied metaphors in practice. Cambridge University Press, 2011.

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Understanding leadership in the real world: Metaphors we lead by. Routledge, 2011.

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A scientist's tools for business: Metaphors and modes of thought. University of Rochester Press, 1997.

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Jimenez, Jacques. Metaphors at work: The unseen influencers. Helix Press, 1998.

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A, Hirschheim R., ed. Information systems outsourcing: Myths, metaphors, and realities. Wiley, 1993.

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The Babinski reflex: And 70 other useful and amusing metaphors from science, psychology, business, sports, and everyday life. J.P. Tarcher, 1990.

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Miller, Anne. Metaphorically selling: How to use the magic of metaphors to sell, persuade, & explain anything to anyone. Chiron Associates, 2004.

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Koller, Veronika. Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286.

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Metaphor and mills: Figurative language in business and economics. De Gruyter Mouton, 2012.

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Forceville, Ch. Pictorial Metaphor in Advertising. Taylor & Francis Group Plc, 2004.

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Book chapters on the topic "Business metaphors"

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Koller, Veronika. "Introduction: Masculinized Metaphors." In Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286_1.

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Koller, Veronika. "Conclusion: Gender-neutral Metaphors." In Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286_6.

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Sherrington, John, and John Strain. "Fusion, Fission, or Vision: One Calling, Three Metaphors." In Finding Meaning in Business. Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137295125_6.

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Koller, Veronika. "Business Media on Marketing: Metaphors of War, Sports and Games." In Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286_4.

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Koller, Veronika. "Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle." In Metaphor and Gender in Business Media Discourse. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230511286_5.

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Liu, Leigh Anne, Wendi L. Adair, and Daniel C. Bello. "Fit, Misfit, and beyond Fit: Relational Metaphors and Semantic Fit in International Joint Ventures." In Language in International Business. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-42745-4_10.

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Liginlal, Divakaran, Maryam Al-Fehani, Preetha Gopinath, and Alex Cheek. "Wish Lists and Shopping Carts: A Study of Visual Metaphors on Arab E-Commerce Websites." In Lecture Notes in Business Information Processing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45408-5_17.

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Jonker, Jan, and Niels Faber. "The Dream." In Organizing for Sustainability. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78157-6_4.

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AbstractLooking for your Dream provides a second tool to help you build your business model in this first stage of the Business Model Template (BMT). You have previously indicated which major social and/or ecological issues you want to solve. Now you will determine what the result of that solution could be. Look for a solution that goes beyond just tackling one issue. The Dream building block demands thinking big: it is a Big, Hairy, Audacious Goal (BHAG) on which you are going to work. How and why will your business model idea really make a difference? In order to not get lost in thinking about dreams, you could make use of various tools such as scenarios, metaphors or framing, all of which are addressed in this chapter. Putting all the steps in this chapter together, you will have dreamed up something big that you want to go for.
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White, Michael, and Honesto Herrera. "How Business Press Headlines Get Their Message Across: A Different Perspective on Metaphor." In Metaphor and Discourse. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230594647_9.

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Davenport, Thomas H., and Miguel A. Perez-Guardado. "Process Ecology: A New Metaphor for Reengineering-Oriented Change." In Business Process Engineering. Springer US, 1999. http://dx.doi.org/10.1007/978-1-4615-5091-4_2.

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Conference papers on the topic "Business metaphors"

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Ferrari, Giacomo. "Metaphors in Foreign Language Teaching: English and Romanian Business Metaphors." In Edu World 7th International Conference. Cognitive-crcs, 2017. http://dx.doi.org/10.15405/epsbs.2017.05.02.121.

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Myres, Kerrin, and Anastacia Mamabolo. "Metaphors Entrepreneurs use: Methodological Reflections." In 18th European Conference on Research Methodology for Business and Management Studies. Academic Conferences and Publishing Limited, 2019. http://dx.doi.org/10.34190/rm.19.122.

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Gali, Guia, Symon Oliver, Fanny Chevalier, and Sara Diamond. "Visualizing sentiments in business-customer relations with metaphors." In the 2012 ACM annual conference extended abstracts. ACM Press, 2012. http://dx.doi.org/10.1145/2212776.2223661.

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"FACIAL EXPRESSIONS AND BODY GESTURES AS METAPHORS FOR B2C INTERFACES - An Empirical Study." In International Conference on E-business. SciTePress - Science and and Technology Publications, 2006. http://dx.doi.org/10.5220/0001425102750282.

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"THE ROLE OF AUDIO-VISUAL METAPHORS IN AIDING THE COMMUNICATION OF CUSTOMER KNOWLEDGE - User Satisfaction Prespective." In International Conference on E-business. SciTePress - Science and and Technology Publications, 2008. http://dx.doi.org/10.5220/0001903801430148.

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Gausemeier, Jürgen, Oskar von Bohuszewicz, Peter Ebbesmeyer, and Michael Grafe. "Cyberbikes: An Interactive Virtual Environment for the Visualization of Industrial Business Processes." In ASME 1998 Design Engineering Technical Conferences. American Society of Mechanical Engineers, 1998. http://dx.doi.org/10.1115/detc98/cie-5541.

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Abstract This paper describes CYBERBIKES, a real-time simulation of an enterprise that produces bicycles. The system is designed as a virtual environment. It is based on a realistic 3-D model of an industrial enterprise coupled with the representation and control of production processes. Furthermore, the flow of information like production data is visualized by means of clear metaphors. The user is immersed in the virtual environment by using a head mounted display through which he/she can explore the various departments of the industrial enterprise and learn how information technology influen
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"Interactive 3D Representation of Business Case Studies in the Classroom." In InSITE 2018: Informing Science + IT Education Conferences: La Verne California. Informing Science Institute, 2018. http://dx.doi.org/10.28945/4047.

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Aim/Purpose: In our previous paper, we have proposed a methodology to deliver an applied business course to the multicultural audience having in mind embedding into the course cultural sensitivity and create a safe place for multicultural students to use own cultural metaphors in a learning place. We have proposed a fusion of ancient storytelling tradition creating an overall context for the teaching process and specific use of rich picture coming from Soft System Methodology (SSM). The used teaching approach is promising and brings the required results. However, the proposed method, to be ful
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Gabets, Anna. "METAPHOR INTERPRETATION IN BUSINESS DISCOURSE." In 4th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings. STEF92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/32/s14.108.

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"Research on the Application of Metaphor in Business English Translation." In 2018 International Conference on Culture, Literature, Arts & Humanities. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icclah.18.020.

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Octaviyani Istiqomah, Assyfa, and Tatan Tawami. "Ontological Metaphor in Arrival Movie Script." In Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/icobest-18.2018.104.

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Reports on the topic "Business metaphors"

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Smerecka, Honorata. ANALYSIS OF PRESS HEADLINES FROM KROSNOCITY.PL AND KROSNO24.PL WEB PORTALS IN KROSNO. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11108.

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The analysis of press headlines from the krosnocity.pl and krosno24.pl news portals in Krosno allowed to distinguish features and ways of creating headlines in the local press: from schematic constructions to metaphors, word games, hyperbolization of events and quoting statements. During the linguistic research, several key functions of local Internet portals also emerged: it is primarily to inform about the most important events from the region, but also to support the development of the city, promote local products and businesses, take care of the good name and the interests of its inhabitan
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