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Journal articles on the topic 'Business metaphors'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Herteg, Crina, Teodora Popescu, and Grigore Dan Lordachescu. "Economic metaphors in business English." New Trends and Issues Proceedings on Humanities and Social Sciences 2, no. 9 (2017): 12–17. http://dx.doi.org/10.18844/gjhss.v2i9.1079.

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Kozlova, Tetyana. "Cognitive Metaphors of Covid-19 Pandemic in Business News." SHS Web of Conferences 100 (2021): 02004. http://dx.doi.org/10.1051/shsconf/202110002004.

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The research considers the COVID-19 pandemic cognitive metaphors conveyed by means of the English language in business news. The interpretation of metaphor goes beyond its traditional understanding as a rhetorical device. The approach is consistent with a cognitive theory claiming that metaphor is a mental instrument to reflect the way we reason and imagine the world. The paper provides a brief theoretical framework of the research, discusses the concept, role and types of cognitive metaphor. It deals with particular cases of metaphoric representations of the pandemic selected fromThe Financial Times, an international daily with focus on business and economic affairs. The results of the study reveal a variety of lexical means to express the dynamic image of the pandemic that exhibits a gradual shift from the military metaphor to variant interpretations. The findings prove the pervasiveness of metaphor in business and mass media communication, its significance to understand difficult situations, efficiently communicate ideas and influence the audience.

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3

Höppnerová, Věra. "Metaphors in Business German." Acta Oeconomica Pragensia 17, no. 6 (2009): 81–86. http://dx.doi.org/10.18267/j.aop.290.

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4

Carlsson-Wal, Martin, and Kalle Kraus. "Metaphors for Business Partners." Controlling & Management Review 63, no. 5 (2019): 20–25. http://dx.doi.org/10.1007/s12176-019-0030-9.

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Herteg, Crina. "Money and money-related metaphors in business English." New Trends and Issues Proceedings on Humanities and Social Sciences 2, no. 7 (2016): 54–59. http://dx.doi.org/10.18844/gjhss.v2i7.1180.

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Truc, Tran Thi Thanh. "Source Domain “war” in American English business news discourse." Science & Technology Development Journal - Social Sciences & Humanities 4, no. 2 (2020): First. http://dx.doi.org/10.32508/stdjssh.v4i2.556.

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Conceptual metaphor can be understood as the mapping between two conceptual domains whereas the linguistic metaphor is the linguistic expression of the mapping. Conceptual metaphor is the system of ideas mapped according to the perception of human being about life and expressed by linguistic metaphor. Conceptual metaphor with source domain WAR is one of the most common metaphors used in American English business news discourse. In conceptual metaphor model BUSINESS IS WAR, it can be found many words related to war such as ‘attack’, ‘withdraw’, ‘invade’, ‘besiege’, ‘fight’, ‘win’, ‘defense’, etc... which are used in business news discourse. Through the mapping of this metaphor model, companies can be seen as the military in a war; the businessmen correspond to the soldiers in a fight, and the battles are conceived as competitions on price and market share. This result is similar to the conclusion about conceptual metaphor of ARGUMENT IS WAR by Lakoff & Johnson, which mentions that the use of war metaphors to understand the source domain of ARGUMENT is not accidental. The authors argue that while there is no physical battle, there is a verbal battle and the structure of a debate (including attack, defense, counterattack, etc.) reflects this.

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Hidalgo-Downing, Laura, Blanca Kraljevic Mujic, and Begoña Nuñez-Perucha. "Metaphorical creativity and recontextualization in multimodal advertisements on e-business across time." Metaphor and the Social World 3, no. 2 (2013): 199–219. http://dx.doi.org/10.1075/msw.3.2.05hid.

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In this article we explore the creative recontextualization of JOURNEY, WAR, RACE and SPORTS metaphors and discuss their manifestations in multimodal ICT advertisements across time. Our objectives are to discuss (i) the choices of metaphors and related source domains used to describe (e)businesses in two different time periods, (ii) how the highlighting and hiding of features of the source domains remain constant or change, (iii) the relations between modes, and (iv) the discursive strategies for metaphorical creativity. The results of our analysis reflect an interesting shift in the highlighting and hiding of features of the main metaphors and related sources across the two time periods, thus revealing variations in emergent metaphors across time. We argue that these results reflect ongoing social changes which illustrate the contextual basis and motivation of metaphor as a linguistic form of action and creative communication in advertising discourse.

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Offstein, Evan H., and Christopher P. Neck. "From "Acing the Test" to "Touching Base": The Sports Metaphor in the Classroom." Business Communication Quarterly 66, no. 4 (2003): 23–35. http://dx.doi.org/10.1177/108056990306600403.

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The use of sports metaphors to convey business lessons both within and outside the classroom is a common phenomenon. The sports metaphor, however, is prone to misuse and can often inadvertently exclude large segments of the student popula tion. To address these issues, we put forth an innovative and novel pedagogical approach that attempts to capitalize better on the shared meanings between athlet ics and certain business practices. Using the sports of tennis and basketball, we demonstrate how sports metaphors can he responsibly used to aid in the under standing of business lessons, such as managerial decision making.

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HERTEG, Crina. "Teaching business English through metaphors." Journal of Linguistic and Intercultural Education 10, no. 2 (2017): 47–60. http://dx.doi.org/10.29302/jolie.2017.10.2.4.

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Ross, Andrew S., and Damian J. Rivers. "“Froome with His SKY Bodyguards, Layers of Armour”: The ‘Sport is War’ Conceptual Metaphor in Grand Tour Cycling Commentary." Communication & Sport 7, no. 2 (2018): 176–97. http://dx.doi.org/10.1177/2167479517752431.

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The incorporation of metaphors into everyday language use has formed the basis of scholarly investigation for decades. Particular attention has been given to conceptual metaphors, which are seen as essential tools for individuals to interpret and process various ideas and experiences. Within the milieu of metaphorical speech, metaphors of war have frequently been applied across a range of domains including politics, business, and sport. Within the sporting context, the notion of ‘Sport is War’ has been discussed in relation to various football codes, baseball, and tennis. In this article, we examine this metaphor in relation to professional stage-race cycling, a sport known for its combative, tactical, and physically demanding nature. We focus specifically on cycling commentary of the 2016 Tour de France—thus recalibrating the metaphor as ‘Cycling is War.’ Our findings show that war metaphors are prevalent in cycling commentary and are particularly useful in highlighting aspects of the sport inclusive of competition, strategy, power, teamwork, and sportsmanship. Through these categories, the cycling is war metaphor can be said to have the potential to elevate viewer engagement as well as add insight into the technicalities of the sport and expand on previous understandings of sport/war metaphors.

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Hornsby, Ron. "Metaphors." Systems Research 13, no. 2 (1996): 175–77. http://dx.doi.org/10.1002/(sici)1099-1735(199606)13:2<175::aid-sres46>3.0.co;2-w.

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Vengalienė, Dovilė. "Patterns of Ironic Metaphors in Lithuanian Politicized Discourse." Respectus Philologicus 35, no. 40 (2019): 30–43. http://dx.doi.org/10.15388/respectus.2019.35.40.02.

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[full article and abstract in English] The present article is an attempt to examine the metaphoric models of ironic assessment employed in politicized public discourse in Lithuania. The examination follows the implications of the Blending theory (Fauconnier & Turner 2002), and discusses the topicality of the dominant metaphoric patterns in online newspaper headlines and commentaries, as well as in a number of posters the political parties of Lithuania prepared for the electoral campaign. The database of 200 newspaper headlines, comments, and posters allowed to identify dominant references to political issues in terms of sport, miracles, family, business and crime. Furthermore, the analysis has shown that attention should be drawn to aspects of social cognition and culture as they appear to be an integral part of the blending structure and are crucial in successful transmission of both the intended message and the evaluative attitude. Metaphors in the mode of irony follow a double-scope conceptual integration network, as the final blend comprises not only the elements of the two input spaces of the employed metaphor but also the elements of our background knowledge.

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Karska, Katarzyna, and Ewelina Prażmo. "Didactic potential of metaphors used in medical discourse." Linguistics Beyond and Within (LingBaW) 3 (December 30, 2017): 102–16. http://dx.doi.org/10.31743/lingbaw.5653.

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Specialist languages should be straightforward and unambiguous. In areas such as law, business or medicine precision and to-the-point wording is required. However, in order to facilitate the description of complicated matters, and especially in expert to non-expert communication, unexpected strategies, e.g. metaphorisation, are used. Conceptual metaphor theory, as initially introduced by Lakoff and Johnson (cf. Lakoff & Johnson, 1980) states that human beings tend to think in metaphors, i.e. we are engaged in constant search of similarities between concepts. This drive for pattern recognition helps us understand the unknown in terms of the familiar, the abstract in terms of the concrete. Most conceptual metaphors are grounded in our physical experience of the world, which means that we draw from this familiar experience while creating metaphorical mappings to the complex, abstract concepts. Controversial as it may seem, the same process applies to understanding professional terms and scientific notions, and as a result the language of law, business, medicine, etc. is heavily metaphorical in nature. In our presentation we focus on medicine alone and analyse a corpus of medical text in search of conceptual metaphors. We claim, that rather than obscuring the message, metaphors actually make it clearer and more precise. They enrich conceptualisation, structure the semantics of the message and serve a number of pragmatic functions, esp. in doctor to patient communication. By choosing a certain metaphor, the message may e.g. be softened in order to lessen the impact it has on the recipient. Moreover, it may be more easily understood if it is built on an adequate conceptual metaphor. Many metaphors used in the medical discourse are based on multimodal representations e.g. descriptions of diseases often invoke the imagery of food including its shape, colour, texture, and smell. Such multimodality of representation (cf. Forceville, 2009 and online) engages a number of cognitive faculties for the construction of a complex conceptualisation and in this way helps us gain better understanding of the concepts described. We claim that conceptual metaphor and esp. pictorial metaphor is a very effective tool used in didactics and its use is perfectly justified in scientific discourses, including the medical discourse. Therefore, in our presentation we analyse pictorial metaphors found in medical discourse and in the field of radiology in particular.

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Jonczyk Sédès, Claudia. "Mind your metaphors: early warning signals when rolling out strategy." Journal of Business Strategy 40, no. 3 (2019): 10–17. http://dx.doi.org/10.1108/jbs-12-2017-0190.

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Purpose While metaphors are widely used in strategy teaching and development, this study aims to present an approach how to benefit from metaphor analysis in strategy implementation. The authors find that metaphors used by organizational actors in strategy implementation processes carry a great range of implicit meanings and tacit knowledge that – when made explicit and critically examined – may serve as early warning signals to anticipate difficult or problematic developments in the strategy rollout phase. Design/methodology/approach The authors conducted narrative interviews with the main protagonists involved in the implementation of a strategic knowledge management project for the sales force of a multinational telecommunication solution provider. The data collected resulted in the surfacing of distinct groups of metaphors used by different organizational groups at different phases of the project implementation. Findings The metaphor analysis showed that metaphors not only reflect but also foreshadow project developments, and thereby reveal organizational conflicts that may erupt at later stages of the strategy implementation. Learning through metaphors can be realized through a sensitization to the detrimental effects of particular metaphors, as well as through the revelation of inconsistencies between the metaphors used and the exposed behaviors. Research limitations/implications The study is an in-depth case study of a strategy implementation project in one organization. While the findings are related to the particular case context, the methodological approach to use metaphor analysis as an early warning signal in strategy implementation can be replicated for strategy implementation processes in general. Practical implications Organizations may use metaphor analysis as a tool to calibrate to what extent their strategy implementation is aligned with initial strategic objectives. Metaphor analysis will be particularly helpful to check if there is an alignment in the implementation approach between different organizational groups. Such analysis can serve as an early warning signal for the strategy implementation phase. Originality/value The approach provides an inexpensive but very effective way of anticipating problematic project developments and unforeseen difficult collaborations during strategy implementation processes. With its focus on metaphors, it captures implicit meanings and connotations that business languages tend to filter out, yet that play a powerful role for enabling or obstructing strategy implementation.

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Otieno, Raphael Francis. "Metaphors in Political Discourse in Kenya: Unifying or Divisive?" International Journal of Learning and Development 9, no. 2 (2019): 62. http://dx.doi.org/10.5296/ijld.v9i2.14918.

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Metaphor has been viewed as a tool that is used in political discourse to structure human thought. In the structuring function of metaphor, it is assumed that there is a similarity between the source and the target domains. However, the similar structure in the target domain does not always exist before the metaphor is coined (Lakoff & Turner, 1989). Rather, the metaphor can create the similar structure in the target domain. The politicians’ reference to war, religion, business and animals among others, therefore, serves to structure and limit the thought of the electorates to view politics from certain perspectives. The basic argument in this study is, therefore, that metaphors are ingrained in our conceptual faculties and play a significant role in structuring our thought patterns in politics. The structuring through metaphor can, however, either be positive and/or negative. In other words, the structuring could either be unifying or divisive. As Rozina (2001:12) asserts, ‘…political discourse is primarily focused on persuading people to take specified political actions or to make crucial political decisions.’ Using the Conceptual Metaphor Theory (CMT) and Critical Metaphor Analysis (CMA), this study investigated the extent to which metaphors in political discourse in Kenya create, reflect or symbolize the values of national unity and inclusiveness enshrined in the Constitution of Kenya. The study found that both positive and negative axiological values are present in metaphors in political discourse in Kenya. However, the negative axiological value overrides the positive value.

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ROȘCA, Iulia Mihaela, and Grigore-Dan IORDĂCHESCU. "Job and money metaphors in business journalese." Journal of Linguistic and Intercultural Education 10, no. 2 (2017): 111–22. http://dx.doi.org/10.29302/jolie.2017.10.2.9.

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Wiliński, Jarosław. "War Metaphors in Business: A Metaphostructional Analysis." Anglica. An International Journal of English Studies, no. 26/2 (September 11, 2017): 61–78. http://dx.doi.org/10.7311/0860-5734.26.2.05.

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This paper adopts the notion of metaphostruction (Wiliński 2015), the conceptual theory of metaphor (Kӧvecses 2002) and the corpus-based method geared specifically for investigating the interaction between target domains and the source domain lexemes that occur in them. The method, referred to as metaphostructional analysis (Wiliński 2015), is used to determine the degree of association between the target domain of business and the source domain lexemes derived from military terminology. The results of the metaphostructional analysis reveal that there are indeed war terms that demonstrate strong or loose associations with the target domain of business, and that these instantiate different metaphorical mappings.

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Marcellino, Patricia Ann. "Reframing metaphors in business and education teams." Journal of Educational Administration 45, no. 3 (2007): 289–314. http://dx.doi.org/10.1108/09578230710747820.

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Imani, Aliakbar, and Hadina Habil. "HEALTH METAPHORS IN DR MAHATHIR’S BUSINESS SPEECHES." Malaysian Journal of Languages and Linguistics (MJLL) 3, no. 1 (2014): 15. http://dx.doi.org/10.24200/mjll.vol3iss1pp15-30.

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Popescu, Teodora, Grigore-Dan Iordachescu, and Crina Herteg. "A Corpus-analysis of time metaphors in British and Romanian business press." New Trends and Issues Proceedings on Humanities and Social Sciences 2, no. 9 (2017): 156–62. http://dx.doi.org/10.18844/gjhss.v2i9.1096.

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Ahmad, Rizwan, Ludmila Torlakova, Divakaran Liginlal, and Robert Meeds. "Figurative Language in Arabic E-Commerce Text." International Journal of Business Communication 57, no. 3 (2017): 279–301. http://dx.doi.org/10.1177/2329488416688216.

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Based on an analysis of a corpus of Arabic e-commerce websites, this article investigates the use of figurative language in e-business texts. While our focus is on metaphors, we also incorporate the related concept of metonymy to explain the data. Using the theoretical framework of cognitive linguistics and discourse analysis, we examine the linguistic and conceptual metaphors used in e-commerce texts. The empirical analysis demonstrates that the metaphor of COMPANIES ARE LIVING ORGANISMS is the most prevailing one and provides the cognitive frame within which the e-commerce texts are constructed. Entailments and specifications of this cognitive metaphor further structure the texts. Other cognitive metaphors that underlie the text are those of a FORWARD MOVEMENT, PATH—GOAL, and COMPANIES ARE COMPLEX STRUCTURES. On a more general level, we show that despite the fact that the e-commerce text is in Arabic, the underlying cognitive framework is not much different from that in other Western languages. We do, however, find some linguistic strategies that attempt to make the text sound more typically Arabic.

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WADHWANI, R. DANIEL. "Gales, Streams, and Multipliers: Conceptual Metaphors and Theory Development in Business History." Enterprise & Society 21, no. 2 (2020): 320–39. http://dx.doi.org/10.1017/eso.2019.56.

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Conceptual metaphors, like Galambos and Amatori’s “entrepreneurial multiplier,” play a pivotal but largely unexamined role in historical interpretation. They do this by allowing historians to see one set of historical associations or relationships in terms of another, more familiar, one. I highlight this interpretive role by comparing Galambos and Amatori’s construct to Joseph Schumpeter’s “gale of creative destruction” and Arthur Cole’s “entrepreneurial stream” as metaphors that attempt to explain the relationship between entrepreneurship and historical change. I also point out the risks that taken-for-granted metaphors can have in narrowing room for interpretation, and argue that reflexivity and playfulness are essential to keeping conceptual metaphors alive as interpretive devices. I conclude by suggesting that metaphors are an intrinsic form of theorizing in historical interpretation, and illustrate my argument by briefly examining “industrial revolution” as a construct in business and economic history.

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Lowe, Sid, Astrid Kainzbauer, Slawomir Jan Magala, and Maria Daskalaki. "International business and the Balti of meaning: food for thought." Journal of Organizational Change Management 28, no. 2 (2015): 177–93. http://dx.doi.org/10.1108/jocm-11-2014-0209.

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Purpose – The purpose of this paper is to discuss the interactive processes linking lived embodied experiences, language and cognition (body-talk-mind) and their implications for organizational change. Design/methodology/approach – The authors use an “embodied realism” approach to examine how people feel/perceive/act (embodied experiences), how they make sense of their experiences (cognition) and how they use language and communication to “talk sense” into their social reality. To exemplify the framework, the authors use a cooking metaphor. In this metaphor, language is the “sauce”, the catalyst, which blends raw, embodied, “lived” experience with consequent rationalizations (“cooking up”) of experience. To demonstrate the approach, the authors employ the study of a Chinese multinational subsidiary in Bangkok, Thailand, where participants were encouraged to build embodied models and tell their stories through them. Findings – The authors found that participants used embodied metaphors in a number of ways (positive and negative connotations) in different contexts (single or multicultural groups) for different purposes. Participants could be said to be “cooking up” realities according to the situated context. The methodology stimulated an uncovering of ineffable, tacit or sensitive issues that were problematic or potentially problematic within the organization. Originality/value – The authors bring back the importance of lived embodied experiences, language and cognition into IB research. The authors suggest that embodied metaphors capture descriptions of reality that stimulate reflexivity, uncover suppressed organizational problems and promote the contestation of received wisdoms when organizational change is pressing and urgent. The authors see the approach as offering the potential to give voice to embodied cultures throughout the world and thereby make IB research more practically relevant.

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Harutyunyan, L. "Basic Models of Conceptual Metaphors in Business Media Discourse (Based on Money Related Metaphors)." Science and Education a New Dimension VII(214), no. 36 (2019): 18–21. http://dx.doi.org/10.31174/send-hs2019-214vii36-04.

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Camps, Nuria. "Exploring the Use of Visual Metaphors in Teaching Business and Management Subjects." International Journal of Management and Applied Research 7, no. 3 (2020): 340–48. http://dx.doi.org/10.18646/2056.73.20-024.

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The use of visual metaphors has received growing attention in recent years, but their widespread use is not without certain challenges. The most common critique of visual metaphors in teaching indicates that they can be misleading as the meaning attributed by the recipient can be far apart from the intended one. This can make learning less intuitive and even create confusion. This paper explores the merits and demerits of the use of visual metaphors in business education.

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Alexander, John K. "Metaphors, Moral Imagination and the Healthy Business Organisation." Philosophy of Management 5, no. 3 (2005): 43–53. http://dx.doi.org/10.5840/pom2005535.

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Herțeg, Maria-Crina. "A CORPUS-BASED APPROACH TO THE CONCEPTUALISATION OF THE ECONOMY IN BUSINESS ENGLISH PRESS[1]." JOURNAL OF LINGUISTIC AND INTERCULTURAL EDUCATION 12, no. 3 (2019): 73–98. http://dx.doi.org/10.29302/jolie.2019.12.3.5.

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The paper attempts to explore different conceptualisations of ECONOMY in British business English press. Our approach is based on corpus, we incorporated a corpus encompassing business articles retrieved from British quality press ranging from 2013 to 2016. In our investigation, we rely on previous research on the figurative aspects pertaining to business discourse. The conceptual metaphors were identified with the help of concordancing programs, headwords from different source and target domains were inserted in the concordancing program and the findings were manually processed. In certain cases, linguistic metaphors processed with the help of concordancing programs do not necessarily embody conceptual metaphors, these are mainly revealed through manual processing. The findings draw on the fact that figurative uses and conceptual metaphors easily percolate business English discourse. We are aware of the limitations of this research as the study cannot encompass all the categories conceptualising the economy. To this end categories such as ECONOMY IS WAR, ECONOMY IS AN ANIMAL, ECONOMY IS A CONTAINER, ECONOMY IS A LIQUID will be the subject of future research.

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Tognazzo, Alessandra, and Donald O. Neubaum. "Family Business Leaders’ Metaphors and Firm Performance: Exploring the “Roots” and “Shoots” of Symbolic Meanings." Family Business Review 33, no. 2 (2020): 130–51. http://dx.doi.org/10.1177/0894486520910874.

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To investigate the complex dynamics when family members with differing perceptions and interpretations of reality jointly lead their family business, this research adopts an epistemic-operative interview technique using Morgan’s images of organization. We explore how family leaders’ root metaphors, which are symbolic frames that help understand individuals’ attitudes and behaviors, are linked to family businesses’ behavior and performance. Analyzing six Italian family hotels, we derive four structures of family symbolic meanings and explain how and why relationships and innovation are mechanisms through which firm performance is related and connected to the offshoots of the meanings of family leaders’ root metaphors.

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Katajamäki, Heli Susanna, and Merja Koskela. "Lexical Metaphor as Judgment: Attitudinal positioning of editorial writers in business newspapers." Fachsprache 40, no. 3-4 (2018): 141–61. http://dx.doi.org/10.24989/fs.v40i3-4.1479.

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Drawing on appraisal theory, this paper aims to analyze how the attitudinal positioning of writers of the editorials of business newspapers can be construed by means of lexical metaphors. The focus is on judgment, the evaluation of human actors, because it indicates the subjective presence of a writer. Based on a dataset o3f 32 editorials of two Finnish business newspapers, the results show that the lexical metaphors used during assessments are mostly dead metaphors, representing the source domains of competition and sports, humans and animals, and war, battle, and violence. The most common targets of judgment are institutional actors that are described by the meanings of capacity, tenacity, and propriety. Economic actors are mostly evaluated positively while political actors are mostly evaluated negatively. Cases where economic actors are evaluated negatively and where individual persons are mentioned are unusual but do arise. In general, judgments in editorials reflect the shared values and ideological beliefs of the papers and their readers. Lexical metaphors offer a subtle way of praising and criticizing institutions and individual people, which makes them an important way of communicating as expected in a discourse community.

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Katajamäki, Heli Susanna, and Merja Koskela. "Lexical Metaphor as Judgment: Attitudinal positioning of editorial writers in business newspapers." Fachsprache 40, no. 3-4 (2018): 141–61. http://dx.doi.org/10.24989/fs.v50i3-4.1479.

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Drawing on appraisal theory, this paper aims to analyze how the attitudinal positioning of writers of the editorials of business newspapers can be construed by means of lexical metaphors. The focus is on judgment, the evaluation of human actors, because it indicates the subjective presence of a writer. Based on a dataset o3f 32 editorials of two Finnish business newspapers, the results show that the lexical metaphors used during assessments are mostly dead metaphors, representing the source domains of competition and sports, humans and animals, and war, battle, and violence. The most common targets of judgment are institutional actors that are described by the meanings of capacity, tenacity, and propriety. Economic actors are mostly evaluated positively while political actors are mostly evaluated negatively. Cases where economic actors are evaluated negatively and where individual persons are mentioned are unusual but do arise. In general, judgments in editorials reflect the shared values and ideological beliefs of the papers and their readers. Lexical metaphors offer a subtle way of praising and criticizing institutions and individual people, which makes them an important way of communicating as expected in a discourse community.

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Al-Sowaidi, Belqes, Tawffeek Mohammed, and Felix Banda. "Translating Conceptual Qur’anic Metaphor: A Cogno-Translational Approach." Academic Journal of Interdisciplinary Studies 10, no. 1 (2021): 161. http://dx.doi.org/10.36941/ajis-2021-0014.

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This study will investigate metaphor translation as a natural phenomenon. It will analyze some of the problems involving the translation of metaphorical expressions in two Qur’anic translations, namely, Yusuf Ali's The Holy Qur’an: Text, Translation and Commentary and Laleh Mehree Bakhtiar's The Sublime Qur’an. The analysis in this study employs both quantitative and qualitative methods, as well as a cognitive framework of metaphor, which helps conciliate the cultural specificity of metaphors and their transference into linguistically and culturally unrelated languages. The present analysis is based on Mandelblit’s Cognitive Translation Hypothesizes (CTH) (Mandelblit (1995), Maalej’s strategies of translating metaphor (Maalej, 2002, 2008) and Kövecses’s concept of Cultural Variation (Kövecses, 2002,2006). This kind of eclecticism provides a wide-ranging approach to be followed while analyzing the translation of Qur'anic metaphors. The approach used in this study does not only deal with the linguistic aspects of Qur'anic metaphors, but also pays attention to their conceptual and cultural aspects. Cross-cultural variation can affect the outcome of translating metaphorical expressions. Thus, the translator is obliged to adopt certain strategies to preserve the subtle nuances of the original Arabic text and its socio-cultural context, while at the same time ensuring that the translation is accessible to the target audience. This study concludes that most of the conceptual metaphors under scrutiny have been literally translated into English, which is frequently inaccurate. English and Arabic often diverge in their conceptualization in general texts, but especially in sensitive texts like the Qur'an. Therefore, the conceptualizations of some Qur'anic metaphors are often lost in translation.  Received: 19 July 2020 / Accepted: 9 November 2020/ Published: 17 January 2021

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Andersen, Mette Skovgaard. "Metaphor matters." HERMES - Journal of Language and Communication in Business 13, no. 24 (2017): 57. http://dx.doi.org/10.7146/hjlcb.v13i24.25569.

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The present article is intended as a contribution to the discussion of one of the most neg-lected themes in metaphor-research, i.e. the translation of metaphors in LSP-texts. It reports a pair of corpus space analyses, which were conducted as part of my Ph.D.-the-sis about translators’ metaphor-competence. The article takes as its starting-point the notion of context-dependent identification criteria in abstract themes such as business cycles and ends with the suggestion that we as researchers of translation should perhaps approach the problem from a more cotext-oriented point of view.

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Yang, Wenhui. "Using Metaphors as Politeness Strategies in Chinese Business Negotiations." Journal of Applied Linguistics and Professional Practice 5, no. 1 (2015): 113–35. http://dx.doi.org/10.1558/japl.v5i1.113.

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Herteg, Crina, and Teodora Popescu. "Developing Business Students’ Linguistic and Intercultural Competence through the Understanding of Business Metaphors." Procedia - Social and Behavioral Sciences 93 (October 2013): 1080–84. http://dx.doi.org/10.1016/j.sbspro.2013.09.334.

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Cortés de los Ríos, María Enriqueta, and María del Mar Sánchez Pérez. "Developing Business English Students’ Metaphorical Competence in Foreign Language Learning Higher Education Contexts." ES Review. Spanish Journal of English Studies, no. 38 (December 19, 2017): 113. http://dx.doi.org/10.24197/ersjes.38.2017.113-138.

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This article is aimed at showing the ways in which Business English teachers may be able to facilitate the use of metaphor for their students since it is a part of the lexicon which causes them the most difficulties. The inclusion of the study of metaphors in a specific English language programme can provide students with a useful tool to interpret vocabulary, improve reading skills and understand different cultural backgrounds. Our aim is to put forward a didactic proposal to be used in English for Specific Purposes (ESP) programmes at a Master’s course currently taught at the University of Almería, Spain, in order to develop students’ metaphorical competence within the foreign language learning process.

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Borodulina, N. Yu, I. E. Ilyina, and M. N. Makeeva. "Moral and Ethical Potential of the Language of Business in the Metaphorical Representation of Conceptual Framework of Economics." Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, no. 4(78) (2020): 045–54. http://dx.doi.org/10.17277/voprosy.2020.04.pp.045-054.

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The article analyzes the relationship between the concepts of “morality” and “business” in the diachronic aspect. It is noted that the economic processes inevitably come into contact with the concept of “spirituality”. Attention is paid to the reflection of the moral and ethical potential of the language of business through the use of anthropocentric metaphors and metaphors based on religious, mythological and historical symbols. With the help of these models, the language of economics receives moral and ethical expression and includes the components of spirituality. The role of metaphors in ensuring the relationship of the world of economics with moral and ethical values of modern society is shown.

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Okamura, Yasuto, and Mitsuhiro Ura. "ROUND SHAPES ARE FOR DATING, SQUARE SHAPES ARE FOR BUSINESS: PRIMING THE CONCEPT OF WARMTH AND COMPETENCE ACTIVATES THE REPRESENTATION OF SHAPES." Problems of Psychology in the 21st Century 13, no. 1 (2019): 39–45. http://dx.doi.org/10.33225/ppc/19.13.39.

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Research in cognitive linguistics suggests that individuals understand abstract concepts by using knowledge of the superficially dissimilar, and more concrete concepts through conceptual metaphors. Previous studies have reported round-warm and square-competent associations: such that curved shapes (e.g., rounds) increase the perception of warmth and angular shapes (e.g., squares) enhance the perception of competence in a metaphor-consistent manner. The study investigated whether manipulating abstract concepts (e.g., social judgments) influenced the processing of concrete concepts (e.g., shapes). Participants were asked to select round or square ornaments in a restaurant in a dating (warm) or a business (competent) situation. Results indicated that participants in the dating condition selected more round ornaments whereas those in the business condition selected more square ornaments, revealing that the representations of a round shape were activated in the dating condition, whereas the representations of a square shape were activated in the business situation. The theoretical implications of this finding are discussed. Keywords: cognitive linguistics, metaphor-consistent effects, round and square, social judgments.

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Dodd, Sarah Drakopoulou. "Metaphors and meaning." Journal of Business Venturing 17, no. 5 (2002): 519–35. http://dx.doi.org/10.1016/s0883-9026(01)00072-6.

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Lundmark, Erik, Anna Krzeminska, and Dean A. Shepherd. "Images of Entrepreneurship: Exploring Root Metaphors and Expanding Upon Them." Entrepreneurship Theory and Practice 43, no. 1 (2017): 138–70. http://dx.doi.org/10.1177/1042258717734369.

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Despite increasing recognition of the importance of metaphors to theory development, metaphors’ influence on entrepreneurship theorizing has been largely unexplored. This is problematic because a field’s metaphors shape its underlying assumptions. This study takes stock of the entrepreneurship field through its metaphors by analyzing a corpus of highly cited entrepreneurship articles. We identify and explain eight root metaphors for entrepreneurship—parenthood, mutagen, conduit of knowledge, method, mindset, networking, exploration, and politics—underpinning the mainstream of the field. We then extend and combine the metaphors to develop a research agenda for building on the metaphors and moving beyond them.

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Lilja, Johan, Pernilla Ingelsson, Kristen Snyder, Ingela Bäckström, and Christer Hedlund. "Metaphors we manage and develop quality by." International Journal of Quality and Service Sciences 12, no. 4 (2020): 405–16. http://dx.doi.org/10.1108/ijqss-04-2019-0060.

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Purpose Metaphors are a powerful and human way of understanding and experiencing one kind of thing in terms of another. In quality management (QM), several metaphors are used to describe and bring to life the often-abstract QM concepts and systems. These metaphors are of great importance for how QM is understood, communicated and practiced. However, the metaphors of QM have seldom been systematically screened or put in focus, neither the topic of a critical discussion. The purpose of this paper is hence to contribute with a screening of the metaphors currently used, within QM literature and in practice among QM leaders, and then elaborate on their potential for improvement and development. Design/methodology/approach The paper is based on a literature review combined with interviews of QM leaders. Findings The paper highlights that the current QM metaphors provide intuitive associations to properties such as stability, shelter, and structure, but not to the important dynamic properties of QM, such as learning, or to the critical role of people in QM. What can be seen as core properties of QM are communicated by texts or labels added on to metaphors with properties that often are in sharp contrast to them. The paper also provides suggestions for further improvements and development. Originality/value The paper highlights the area of metaphors within QM as an important area for future research. It also provides insights concerning the successful use and selection of metaphors in future QM practice.

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Morgan, Susan E., and Tom Reichert. "The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements." Journal of Advertising 28, no. 4 (1999): 1–12. http://dx.doi.org/10.1080/00913367.1999.10673592.

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May, Gary L., and Darren Short. "Gardening in Cyberspace: A Metaphor to Enhance Online Teaching and Learning." Journal of Management Education 27, no. 6 (2003): 673–93. http://dx.doi.org/10.1177/1052562903257940.

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The metaphors we use can influence our behavior. This article proposes a new metaphor to help guide online instructors to more effective practices. The metaphor, gardening in cyberspace, is about creating an environment that fosters learning and personal growth. The practices of good gardening—positioning, conditioning soil, watering, and controlling weeds and pests—all serve as useful analogues to good online pedagogical practices, including addressing individual differences, motivating the student, providing feedback, and avoiding information overload. Examples of instructional design and course management techniques are included to illustrate what online instructors might do differently if they took the gardening perspective seriously. The authors also extend the metaphor to explore administration’s role as gardening store proprietors.

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Guler, Mursel, and Ahmet Agca. "Accounting perception of business students to describe by helping metaphors." Pressacademia 2, no. 1 (2016): 298. http://dx.doi.org/10.17261/pressacademia.2016118650.

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Paulson, Steven K. "Teaching International Business Concepts Through the Exchange of Cultural Metaphors." Journal of Teaching in International Business 16, no. 4 (2005): 81–98. http://dx.doi.org/10.1300/j066v16n04_06.

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Pieper, Torsten M., Joseph H. Astrachan, and George E. Manners. "Conflict in Family Business: Common Metaphors and Suggestions for Intervention." Family Relations 62, no. 3 (2013): 490–500. http://dx.doi.org/10.1111/fare.12011.

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Healy, Guy Hamilton, and Paul Williams. "Metaphor use in the political communication of major resource projects in Australia." Pacific Journalism Review 23, no. 1 (2017): 150. http://dx.doi.org/10.24135/pjr.v23i1.103.

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This article explores the patterns of political communication surrounding the environmental regulation of major Australian resource projects during the Business Advisory Forum of April 2012. The Forum discussed business and government responses to major project approvals to improve national productivity at a time when these projects also posed significant implications for anthropogenic global warming. The article’s method is to examine print news articles published during this period. While the international literature has long demonstrated how the American fossil fuel lobby has employed metaphor to characterise climate change as a ‘non-problem’—therefore allegedly making regulation of greenhouse gas emissions economically and politically unnecessary—no Australian study of metaphor use in climate science news has been conducted. This article, in finding news stories on so-called ‘green tape’ environmental regulation were saturated with metaphor clusters, argues that journalistic metaphor use has made the complex issue of environmental regulation accessible to mass audiences. But, in so doing, we also argue this metaphor use has supported business and government’s position on environmental deregulation of major projects. Finally, this article also argues that some journalists’ use of metaphors encouraged policy-makers to adopt, and re-use, journalists’ own language and, in so doing, allow those journalists to be seen as complicit in the shaping of softer public attitudes to the impact of major projects on anthropogenic climate change.

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Lennon, Alexia, and Andrew Wollin. "Learning organisations: empirically investigating metaphors." Journal of Intellectual Capital 2, no. 4 (2001): 410–22. http://dx.doi.org/10.1108/14691930110409697.

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Supovitz, Jonathan, and Elisabeth Reinkordt. "Keep your eye on the metaphor: The framing of the Common Core on Twitter." education policy analysis archives 25 (March 27, 2017): 30. http://dx.doi.org/10.14507/epaa.25.2285.

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Issue framing is a powerful way for advocates to appeal to the value systems of constituency groups to evoke their support. Using a conceptual framework that focused on radial frames, metaphors, and lexical markers, we examined the linguistic choices that Common Core opponents used on Twitter to activate five central metaphors that reinforced the overall frame of the standards as a threat to children and appealed to the value systems of a diverse set of constituencies. In our research, we identified five frames: the Government Frame, which presented the Common Core as an oppressive government intrusion into the lives of citizens and appealed to limited-government conservatives; the Propaganda Frame, which depicted the standards as a means of brainwashing children, and in doing so, hearkened back to the cold war era when social conservatives positioned themselves as defenders of the national ethic; the War Frame, which portrayed the standards as a front in the nation’s culture wars and appealed to social and religious conservatives to protect traditional cultural values; the Business Frame, which rendered the standards as an opportunity for corporations to profit from public education and appealed to liberal opponents of business interests exploiting a social good; and the Experiment Frame, which used the metaphor of the standards as an experiment on children and appealed to the principle of care that is highly valued amongst social liberals. Collectively, these frames, and the metaphors and the language that triggered them, appealed to the value systems of both conservatives and liberals, and contributed to the broad coalition from both within and outside of education, which was aligned in opposition to the standards.

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Shahizan Ali, Mohd Nor, Mat Pauzi Abd. Rahman, Ali Salman, Mohd Azul Mohammad Salleh, and Hasrul Hashim. "Understanding visual metaphor." Journal of Asian Pacific Communication 23, no. 2 (2013): 249–57. http://dx.doi.org/10.1075/japc.23.2.06sha.

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Using a history documentary ‘The Kinta Story (1949)’, this article explores the ‘grammar’ of visual metaphor. Numerous images can be found in history documentary, while many more are being planned, which can be accessed by people all around the world. These images technically represent producers’ ideas. They construct connotation and meaning for audiences to read as what the readers want. The visuals are highly posed and set in descript locations to make them usable across the globe. They represent actual places or tragedies and they document witness, which symbolically represents moods such as ‘contentment’ and ‘freedom’. It is argued that visual metaphors cannot be described adequately in formal terms only. Rather, they must be considered as visual representations of metaphorical thoughts or concepts and the changing of time and mass. A cognitive definition of metaphor must not, however, distract from potential variations in meaning and impact which arise from the mode of communication through which metaphors are expressed. This study suggests that many of the dissimilarities between verbal metaphor and its visual counterpart are results from the differences regarding what the two modes are able to express easily and efficiently.

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Beer, Francis A. "Games and Metaphors." Journal of Conflict Resolution 30, no. 1 (1986): 171–91. http://dx.doi.org/10.1177/0022002786030001011.

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