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Dissertations / Theses on the topic 'Business Plan'
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1
Neterda, Karel. "Business Plan." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-193791.
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The objective of the diploma thesis is aimed at business plan for real estate agency. Theoretical part of the thesis focuses on basic definitions regarding new company establishment. As follows: business laws, legal form of companies, business grants and structure of the business plan. Practical part describes a business plan for real estate agency and evaluate the business environment and current competition through these methods: Porter Five Force Model, SWOT -- and PEST analyses. Further, these partial components of the business plan are scrutinized - an array of services for customers, human resources, marketing and financial planning. Evaluation of project feasibility is based on analysis results.
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Řeháček, Petr. "Business plan - Jewelry." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4919.
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The goal of this work is to find the conditions and responsibilities important for start and expansion business in the Czech Republic, especially to get and organize business plan merge including its feasibility. I think about retail with gold and silver jewelry, ground glasses, watches and porcelain. This business activity falls under buying and selling goods and services. To achieve goals of this work I'll seperate it on two parts - theoretical and practical. In first part I'll putt my mind generally on the characteristics of business and business plan. Also I'll write something about choosing of corporate form, options how to finance the business plan, about organisation providing various services to the other firms and also something about gold history and Assay office. In practical part I'll focus on doing concrete business plan. I'll analyze market environment to found new potencial clients, their needs and buying decision, potencial risks, competition, their weaknesses and threats, and try to using it against them.
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Zhou, Baolin 1964. "Entrepost.com business plan." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9212.
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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2000.Also available online at the DSpace at MIT website.
Includes bibliographical references.
The development of Internet technology and its application in e-commerce business activities have resulted in a revolutionary impact on the traditional model of the cross-border trade activities. The forthcoming entry of China to World Trade Organization is going to present unprecedented opportunities between China and the United States, and eventually between China and the world. This thesis of Entrepost.Com Business Plan is intended to evaluate such unleashed opportunities and present a new business model that enables the small and medium sized manufacturing enterprises in China and the United States which have been largely excluded because of their lack of resources to overcome the various barriers in the process of cross-border transaction activities. The business model of Entrepost.Com provides a set of integrated solutions to its targeted customers in the selected industrial segment through its online manufacturing community services and offline total customer solutions. The values that Entrepost.Com proposes to its customers will be the incremental opportunities, and efficient and effective facilities for them to penetrate into foreign markets.
by Baolin Zhou.
M.B.A.
4
Hamilton, Jeffrey Lorenz. "Easyeye: Business Plan." Thesis, The University of Arizona, 2014. http://hdl.handle.net/10150/320135.
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Ben-Yeoshua, Eytan Montes, Whitney Fongemie, John Rushworth, and Mandy Walker. "Barsential Business Plan." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144178.
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Zupnick, Daniel Julius. "Serplexus Business Plan." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/146026.
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The paper that follows is a business plan developed for Serplexus LLC, a startup web based company that matches skilled workers with those who need their services. The business plan was developed as a marketing tool to entice investor to fund the business. The paper explains the current problems it seeks to solve and the process through which it will solve them. It also encompasses research used to validate the concept and all of the processes through which the website would be developed and launched. Next it describes competitors to the venture and analyzes the current process through which skilled workers and people who need their services meet. Finally, the business plan ends with a summary of pro forma financial statements and a funding proposal to investors.
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Grubisic, Petra. "ValueXchange Business Plan." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/146203.
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The following business plan outlines the strategies involved in the potential launch of a new venture. valueXchange is a networking solution for small business owners in need of financing and individuals and institutions interested in lending. The company acts as a third party and is in the business of exchanging contact information. valueXchange automates the already existing practice of private lending and has significant alternate value for society. More specifically, valueXchange increases cash flow, stimulates the local economy, and decreases the level of stress that is currently present and toxic to society.
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GOYAL, RAVI KUMAR, Amar P. Patel, Andrew J. Loeb, and Brad R. Wulff. "BUSINESS PLAN: LOGICALIFE." Thesis, The University of Arizona, 2008. http://hdl.handle.net/10150/190455.
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LOEB, ANDREW JACOB, Amar P. Patel, Ravi K. Goyal, and Brad R. Wulff. "LOGICALIFE: BUSINESS PLAN." Thesis, The University of Arizona, 2008. http://hdl.handle.net/10150/190699.
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Baesso, Marilena <1989>. "Il Business Plan." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4137.
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L’argomento che è stato sviluppato in questo lavoro di tesi riguardala formazione del piano d’impresa o Business plan.
L’analisi che si è svolta si compone di due macro parti tra loro connesse: la prima si concentra sui fattori alla base della definizione di strategia, iniziando dall’analisi dell’ambiente e delle risorse che influiscono l’agire strategico dell’impresa per arrivare alla definizione delle scelte strategiche e dei fattori che portano alla creazione di quel vantaggio competitivo che permetta all’impresa di differenziarsi dalle altre. La seconda parte invece analizza il contenuto di tutte le voci che compongono il business plan, nella sua parte qualitativa e quantitativa.
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PORRO, ELENA. "Il business plan." Doctoral thesis, Università degli Studi di Milano-Bicocca, 2013. http://hdl.handle.net/10281/41951.
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Lopez, Ashley Karisa. "Power Plant, Plant-Based Nutrition Services| A Business Plan." Thesis, California State University, Long Beach, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10639050.
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Today, obesity has become the number one concern of kids and teens. About one in three Americans are overweight or obese. This in part is due to the consumption of highly commercialized and processed foods that lack the essential nutrients in maintaining a healthy weight in addition to normal cholesterol and blood pressure levels. Studies have shown that eating habits are learned early in life and are carried on throughout the rest of their lives. As children grow older into their adolescent years, they are more aware of their eating habits and have gained more autonomy in regards to food choices.
Plant-based foods have shown to drastically improve the overall health of individuals with high cholesterol, high blood pressure, and excess weight.
Power Plant is a facility that intends offer plant-based nutritional services in the form of informative lectures, interactive workshops, one-on-one nutritional guidance by appointment, with access to peer-mentors for additional support and guidance. Power Plant will dedicate their services to the Whittier Union high school district, surrounding community colleges, and universities in the Los Angeles County area.
Power Plant’s unique program design, physician referrals and the critical need of our generations to come, are all factors that will contribute to its success in the Los Angeles County community and for years to come.
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Refugia, Manuel R. Jr, and Gary O. Pittman. "Business continuity management plan." Thesis, Monterey, California: Naval Postgraduate School, 2014. http://hdl.handle.net/10945/44649.
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Approved for public release; distribution is unlimitedNavy Supply Systems Command (NAVSUP) lacks a business process framework for the development of Business Continuity Management (BCM) plans. In the event business processes are deprived of automation for a prolonged period of time, the NAVSUP enterprise requires alternative methods to maintain the delivery of these products and services produced by these processes with minimum customer disruptions and financial losses. The purpose of this study was to review existing methodology to assess mission criticality of NAVSUP products and services and associated business processes. The analysis will lead to the development of a BCM plan and the associated information flow applied against a single Navy supply chain segment, Re-Engineered Maritime Allowance Development (ReMAD). This analysis will include recovery time and recovery point objectives. ReMAD and ERP interfaces as well as the ReMAD contingency plan will provide a context to lean on for the development of a business process framework for the plan. Currently, the ReMAD contingency plan’s system recovery timelines and recovery point objectives are not sufficient to continue with the processing of Maritime allowances.
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Neal-Johnson, Christina. "EARS2U| A business plan." Thesis, California State University, Long Beach, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1596986.
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The changing landscape of health care in the United States provides various opportunities for both providers and patients to adapt the way they give and receive their medical services, especially for those individuals in their senior years. EARS2U intends to capitalize on the aging American population and patients’ desire to have Audiology services come to them. EARS2U seeks to be the only mobile Audiology and Hearing Aid service in the San Diego and Orange county area that provides mobile access. This business plan will show how EARS2U intends to provide mobile service and become a substantially lucrative company.
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Koh, Bong (Bong Dug). "Wireless services business plan." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/33665.
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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2005.Includes bibliographical references (leaves 72-75).
The primary goals of this thesis were to analyze the market for wireless applications/services and create a business plan for a viable wireless application. There has been tremendous hype relating to wireless data services in the past few years with significant venture investment not yielding many commercially successful companies. In reviewing the wireless services market, there appears to be significant opportunity for the right wireless application/service to gain significant traction in the marketplace and spawn a successful startup. It was my assertion that one could create a service that allows users to find information from a community of users on a variety of technology platform that would prove to be the basis for a commercially viable startup. In writing the business plan for this startup,
by Bong Koh.
M.B.A.
16
Kinkead, Devon Andrew. "Micronotes, LLC : business plan." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/45937.
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Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2008.Includes bibliographical references.
The primary goal of this research was to determine if Micronotes, a start-up company based on an electronic bill-pay service that enables customers to prepay and discount their bills, is a viable business proposition. Here is how Micronotes works: On April 15th, a customer receives a $1,000 insurance bill due on May 15th. She enters the bill amount and due date into the Micronotes server, accessible via cell phone, handset, or the internet, and determines that she can pay Micronotes $996.12 today to settle that bill and Micronotes will pay her $1,000 bill, in full, on May 15th. Micronotes aggregates her $996.12 payment on April 15th with millions of other customer payments, and invests it into short-term, low-risk, institutional-grade securities which mature just before the due date of her bill; Micronotes then pays her $1,000 insurance bill on May 15th. The idea is to get people to think about paying bills incrementally earlier as a discount opportunity, rather than a burden to avoid - and by doing so, create perfect ontime payments for customers which will eliminate late fees, yield higher credit scores, and ultimately lower credit costs. The research design comprised qualitative and quantitative market research to understand the level of customer interest in the concept, creation and maintenance of customer trust, the firm's system of innovation as a competitive advantage, the regulatory and tax environment in which this business will operate, system and financial modeling to understand business drivers and sensitivities, market timing, international expansion, and routes to liquidity for investors.
(cont.) Our results reveal that Micronotes (Mnotes) is an electronic bill-pay service that will enable 24.8 million U.S. small businesses to quickly, conveniently, and securely discount and pay any of the $5 trillion dollars in bills they pay annually via handset or internet and by connection to the institutional-grade money markets. Our market research suggests that 27% of the 7.7 million female-owned small businesses, our initial target market, would use the Mnotes service yielding $486B/year in shortduration investment volume for the firm. 13.3% target market penetration, or 320,155 customers are needed to reach break-even operations under present assumptions.
by Devon Andrew Kinkead.
S.M.
17
Vetchý, Karel. "Business plan ? rozvoj elektronického." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4011.
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Práce v širším kontextu řeší vhodnost elektronického prostředí pro realizování obchodních transakcí. Práce má aplikační charakter. V teoretické rovině zmiňuje postupy při sestavování podnikatelského plánu v aplikaci na sektor e-commerce. Výstupem práce je návrh podnikatelského plánu pro další rozvoj espedice.cz, včetně analýzy technického a technologického zajištění.
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Kalosakas, Dimitrios Karakasis Anastasios Morris Evangelo Mousonis Konstantinos Rhone David. "JABEZ Records business plan /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FKalosakas%5FMBA.pdf.
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Thesis (M.B.A.)--Naval Postgraduate School, December 2003."MBA professional report"--Cover. Joint authors: Anastasios Karakasis, Evangelo Morris, Konstantinos Mousonis, David Rhone. Thesis advisor(s): Cary Simon, Mary C. Malina. Includes bibliographical references (p. 49). Also available online.
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Beaudet, Kara Marie, Kathryn McGlamery, Ryan Malham, and Toni Teplitsky. "Mindful Meals: Business Plan." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144175.
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Klein, Joshua, Lee Klein, Colleen Quirk, and Timothy Relinski. "Genuine Fabrications Business Plan." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144553.
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Mallery, Jonathan Paul, Michael Drobny, Jordan Schupan, and Cadogan Price. "Carbon Scholar: Business Plan." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144565.
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Masschelein, Ariane Machteld, Brittany Hulstrom, and Sylvia Wade. "S.A.B. Manufacturing: Business Plan." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144568.
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McAllister, Kyle James. "Evolusion Fitness Business Plan." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/146231.
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Toffel, Rachel Lynn, Becky McGlensey, Clifton Harris, and Dan Kozak. "Billows Brewery Business Plan." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/146667.
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For my honors thesis, I have spent the last year working on a business plan for a new venture called Billows Brewery. This is a brewery that wants to reposition beer as a beverage to be consumed in the morning by producing unique flavored beers that complement breakfast meals. In this business plan, my team and I have created a marketing plan, sales plan, financial plan, industry and competitor analysis, and a productions/operation plan. In order to write this business plan, we had to do in-depth research that included focus groups and surveys. In addition, my team received a grant from The McGuire Center for Entrepreneurship for product development. After completing the business plan, we had to participate in an Innovation Day Showcase where we had to sell our business idea to real investors. We also had other formal investor presentations that we gave on this business plan throughout the year. In addition to the business plan, I individually completed an in-depth analysis on the alternate value of the venture by analyzing benchmarks in the industry. This analysis is placed before the formal business plan and after the statement of individual roles.
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Doležal, Tomáš. "Business Plan: The Development and Operation of Biomass Power Plant." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-125031.
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The goals of this thesis are to create a comprehensive business plan manual from various business plan frameworks and to clarify project documentation necessary for the commencement of the biomass power plant. The theoretical part serves to the reader as a manual, how to write a business plan. In each section the thesis lists necessary questions to be answered, the theory and the recommendations what to include in the business plan. The practical part represents a complete business plan of the development and op-eration of the biomass power plant with focus on the political analysis, key resources and financial analysis. In the end of the thesis the investment decision criteria are pre-sented together with the risks analysis, providing a solid information base upon which a potential investor can decide, whether to invest into the project.
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Botha, Gerald. "A business plan for an international squid business." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/21604.
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Talhado Fishing Enterprises (Pty) Ltd is a squid fishing company founded in 1988, with sea and land based freezing facilities. Operating from the East coast situated in the Port Elizabeth harbour, the company processes and packages its caught and bought out product for sales to its export customers situated in Spain and Italy. The company is privately owned, 38.8 percent owned by previously disadvantaged persons. This study examines the whether it would be feasible to expand its operations into the USA, namely into the California area where a squid fishery exists. The study further centres around the company’s existing markets, namely Spain and Italy, to establish whether demand exists to purchase this Californian squid specie. The reason for the study is that due to legislative and political issues growth in the squid industry in South Africa is limited. It is therefore considered pertinent to source further supply of product in order to expand its business. The aim of the study is establish whether it is feasible to expand the company’s operations internationally and does the outcome of this initial study warrant the development of an in depth business plan. In order to achieve these objectives the following approach was followed: A comprehensive literature study was conducted with regard to the industry internationally and locally; Interviews was conducted with independent experts such as attorneys and industry role players situated in California; Potential sellers of businesses were sourced in the California and interviews were arranged with these role players; The response to the interviews was measured against the literature study conducted and financial statements supplied.
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Matthew, Macaskill. "To plan or not to plan: if and when business plans help entrepreneurial ventures grows?" Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25259.
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This study investigated the relationships between business planning and venture growth while also exploring the moderating variables of entrepreneurial pre-entry knowledge and industry dynamism. Scales that allowed for empirical testing were collected and collated from the broader business planning literature. Using a sample of 103 entrepreneurs from three industries, entrepreneurs were surveyed in an attempt to measure entrepreneurial business planning practices in a South African environment. The results of the study indicated that while planning is an important process of an entrepreneurial venture its effectiveness depends on planning combinations and contextual factors. Specifically, it provided evidence for planning’s positive impact on venture growth; when an entrepreneur engaged in prior business planning and then implemented the plan. Furthermore the extent of an entrepreneur’s pre-entry knowledge was shown to have a positive impact on venture growth. While a synergy effect was observed when entrepreneurs had both pre-entry knowledge and engaged in prior planning. In contrast, the findings suggest that when an entrepreneur launches a business and has pre-entry knowledge it is more valuable not to implement these plans. Lastly the results suggested that planning practices were more likely to positively impact venture growth in industries experiencing lower levels of dynamism. CopyrightDissertation (MBA)--University of Pretoria, 2011.
Gordon Institute of Business Science (GIBS)
unrestricted
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Richter, Andrea. "Business Plan Sweden Immigration Service." Thesis, Jönköping University, Jönköping International Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1366.
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Todorov, Yanko, and Sonna Stålbro. "Business plan of StalbroHouse LLC." Thesis, Jönköping University, Jönköping International Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1367.
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ABSTRACT
Background: The current condition of the U.S. housing market has created a
possible shift in the way people are purchasing homes today.
U.S. housing statistics show that the average person moves
every five years, but now with a cooling market people are no
longer making quick capital gains off of their property. This
means that people are now becoming more conscious of what
they buy and why they are buying. People are realizing that
home ownership may be moving towards a long term
investment rather than a quick flip.
Housing is the Seattle, Washington area is expensive.
Environmentalists are urging U.S. residents to research ways
they can make their homes more efficient and friendlier to the
environment. However, the problem really lies in the
construction techniques of the U.S. housing industry. People
pay enough for their poorly constructed homes as it is, most
families are unwilling to pay the extra expense that is necessary
to increase the efficiency of their home. StålbroHouse noticed
this gap in the U.S. market and wants to bring Swedish
prefabricated homes that are superior in construction and
design elements. They also require a fraction of the energy
U.S. homes consume and are affordable for the average middle
class family.
Before beginning operations, to get some initial knowledge
about the industry, trends, customers etc., we contacted the
Washington State Housing Finance Commission. In addition,
an informal interview was conducted to enhance our
knowledge on the typical customer and what customers
commonly base their purchasing decisions on. In order to get
an even better understanding about the customers, we visited
the annual Home Show at the Seattle Convention Center in
January of 2008. We distributed feasibility surveys to get an
even better understanding for what people want in a home.
This enabled us to get closer to the target group. To get a better
idea of competitors and in particular their marketing efforts, we
called a couple of them directly. In some cases, we spoke with
their marketing managers.
Purpose: The purpose of this Thesis/Business Plan is to outline the
direction StålbroHouse plans to take in its first years of
operation as well as explain why we think this is a viable
business. This document will also serve to communicate the
companies ideas and projections to future investors and (or) so
that we can obtain a bank loan to assist in the capital necessary
to begin operations.
Method: We used a combination of relevant theory that was applicable
to the desired outcomes of the Thesis/Business Plan. Relevant
industry statistics, charts, and information was incorporated
with the theory that enabled us to produce a business plan that
was backed up by academic findings as well as market
research. This aided in the creation of a Businesss Plan that
would allow StålbroHouse to demonstrate their projections for
the first years of operations.
However, as with any business plan, it is important to
remember that outside factors, market changes etc. can mean
the need to deviate from the initial plan.
Sonna Stålbro & Yanko Todorov
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Holmgren, Mattias. "Business plan for Akero HB." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-108237.
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Målet med detta arbete har varit att undersöka möjligheten att utveckla och formulera en affärsidé och undersöka affärsmöjligheterna för den Taxi Service och app som Jimmy Wickström och Nico Ghatoore utvecklar som en del i deras kandidatexamensarbete. Detta har undersökts genom att utveckla affärsidéer och affärsmodeller tillsammans med Nico och Jimmy och sedan ta fram en detaljerad affärsplan för dessa och testa den teoretiskt och se huruvida den håller måttet och verkar rimlig. Undersökningen har visat att den har möjligheter att lyckas såvida de tre stora taxibolagen Taxi Stockholm, Taxi 020 och Taxi Kurir är villiga att köpa kunder för att fylla upp deras lediga kapacitet.The goal of this project has been to investigate the possibility to start a business out of the Taxi-service and application Nico Ghatoore and Jimmy Wickström are developing as a part of their bachelor thesis. This goal has been reached by formulating business ideas and developing business models together with Nico and Jimmy and later written a detailed business plan according to the current standards and thus evaluating the quality of the business idea. This has shown us that it is possible to succeed given that the three largest taxi operators are willing to buy customers to fill upp their extra capacity.
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Gonzalez, Heidi M. "DiaBeaThis Healthcare Clinic Business Plan." Thesis, California State University, Long Beach, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10603164.
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Diabetes is best described as a disease which affects blood levels and the body cannot regulate or produce enough insulin on its own causing sugar build up in the blood. Diabetes is the seventh leading cause of the death in the United States. Diabetes affects over 29 million Americans, with about 25% of them living with it undiagnosed. Another 86 million people living with pre-diabetes comprise 90% of the population is unaware they are pre-diabetic. Our business, DiaBeaThis Healthcare Clinic, provides health care services to adults 18 years or older who suffer from diabetes or are pre-diabetic. The diabetic services provided for these adults residing in Oceanside, North San Diego County, California. The clinic will provide testing for diabetes, health monitoring, and dietary counseling and will be a source for diabetics to obtain the required medication, supplies, and education needed.
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Zhang, Kai-Fen, and 張凱雰. "Business Plan - "Princess auspicious" transformation plan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f2r42v.
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碩士國立雲林科技大學
創業管理碩士學位學程
102
Recent recession has changed the consumption patterns of consumers, is no longer the same as before keep buying new goods, so that the home is always filled with unwanted items, throw a pity, do not throw it up space； thrift store the rise, to solve this problem. Trading in second-hand goods, not only to meet their own needs, but also save overhead； house unwanted stuff, you can get second-hand shops to trade, but also to take home to clean up the debris. In summary, the present study planning shop "princess auspicious" set up a combination of CheckFun and used as the theme of the second-hand clothing boutique shops, sales revenue of the project is to provide goods and consignment services, which includes household items, bags, shoes, clothes and other goods for consumers to purchase, "princess auspicious" take "rube" way to purchase, lower commodity prices, in order to meet the student population of low prices, high quality requirements. However, "Princess auspicious" although with rich commodity resources, but not the premise of the next store planning and a lot of stock, leading to its store space of its overload goods stacked cases over time, causing confusion of their goods traffic flow of its resources can not effectively use, Therefore,through this study is to "store planning and management" to improve their situation. Store design is a complex and diverse field of fusion science. Based on the successful design of a store design that consumers into the store at the moment, to bring consumers a lot of psychological impact and touched, and then drive their desire to purchase goods in the selection of merchandise, and then leave the store in the consumer at the same time, in the mind of impressed. According to store image-related research, the store got the impression from the experience of their purchases, store environment and window display, the quality of goods and services, and advertising and other marketing practices. On this account, the study by the relevant conditions of store planning and management to conduct an overall review of the issue through the excavations, develop solutions for their problems in order to create an optimal store space to meet consumers enjoy shopping. Keywords：Store planning, Store management
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Chou, Jeff, and 周咏霖. "Business Plan - TripPal." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/ubs6ew.
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碩士國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104
This is a business plan regarding services provided to the business travel industry. Business travel industry spending is estimated to be a $1trillion USD. Therefore, Trippal is focus the core business on business travel industry. The services that will provided is trip planning services, trip directions, hotel, restaurant recommendations, transportation arrangement, communication at local destination, mix and match exercise options with the local during the trip and emergency services during the trip. The goal for the TripPal is to provide services that can assist the business traveler to be more productive and efficient on the road and focus on the critical items such as business deals or partners, rather than distracted by the other non-important factors. The first market launch will focus in Taiwan and the target market group is business travelers to Taiwan from English speaking countries. The profit model will be commission from the services provided such as rental of plug-play internet dongle, hotel booking recommendation, transportation arrangement, exercise matching with local and emergency services by the local staff. The business is looking for $500,000 USD to fund the project and is expected to turn profitable on June 2018.
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Nehru, Deepak, and 迪派克. "Gomogli Business Plan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/92974068222426317571.
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碩士國立臺灣大學
企業管理碩士專班
101
An online software product and application named as “Gomogli” to assist users in finding restaurant, booking his seat and rating the food. Gomogli will help him with search navigation and connection with the restaurants, in real time. We plan to have our software make connection between students and supplier (restaurants and other food related business) with a, "ease of an click". The solution offered will help decision making, easy and fun for students.
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Chandran, Arun, and 張安倫. "Aww Business Plan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/12721066802857719425.
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碩士國立臺灣大學
企業管理碩士專班
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Websites operating in travel industry is highly competitive and the top spot on search engine results page is taken mostly by popular and well-established brands. Most new travel websites mostly only see cost per click advertising (With Google AdWords or Yahoo/Bing Advertising) or Facebook Ads as a means to drive web traffic to their websites. This is often expensive as there are many bidders for the most popular keywords in travel niche. Most websites tailor their websites to the taste of most web users with the hope of getting more web traffic. Although this sounds very logical, this can also be less rewarding considering the lower levels of organic traffic (from Google/Yahoo/Bing) that one would receive for the top keywords. A practical approach was followed in coming up with this business plan. Long tail keyword marketing presents an interesting opportunity that is often ignored by major websites. Long tail keywords (less searched lengthy keywords) in aggregate do represent a significant search volume. Due to the keyword length, they are usually less competitive and offering unique high quality content for a bulk of long tail keywords can be extremely rewarding in the long term. As this content would fulfill the need of a unique group of visitors, there is likely going to be more return visitors with a reduction in bounce rate (The percentage of visitors who enter the site and leave the site rather than continue viewing other pages within the same site.). While it is any day good to be on top of the search results, an aggregate of traffic from the top 10 search results can also be significant whenever there are huge numbers of indexed pages on major search engines. Our business is not looking at compete with the big travel website directly, instead, we will aim to generate revenue through commissions from package sales, individual bookings (flights, hotels, tours), and online content monetization, among others. This business plan focuses on the following six sections in detail. Executive Summary – High level overview, Key success factors, mission, Source of funds, and what makes our business different. Products & Services – Visa Check, Embassy Information, Flight Search, Hotel search, Travel Insurance search, destination guides and vacation packages. Market analysis – Including Market segmentation and competitor analysis. Marketing Plan – Detailed plan along with search engine optimization strategies. Financial Plan – Revenue Forecast, Personnel Plan, Budget, Startup Costs, Profit and Loss Statement, Balance Sheet, Cash Flow Statement Information Management – Privacy policy along with information of how each service will be managed.
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Koehler, Clara-Sophie. "Vitastream business plan." Master's thesis, 2015. http://hdl.handle.net/10362/15590.
Full text
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Silva, Mariana Carrilho Carvalho da. "Book4paws business plan." Master's thesis, 2017. http://hdl.handle.net/10362/22364.
Full textAbstract:
Book4Paws is designed to be the one-stop booking site for pet services in Portugal, where pet lovers can look for the best solution to spoil their animals. The humanization of pets by their owners is becoming a trend in our society, which leads to the emergence of new concepts to cover a wide range of needs such as dietary supplements, pet-friendly restaurants and hotels, pet sitting, health insurances, among others. In fact, in 2015 well-being care services accounted for 14% of the industry revenue, which means more than 44 million euros.
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Januário, Ricardo Daniel Martins. "StarOptic: business plan." Master's thesis, 2016. http://hdl.handle.net/10071/13565.
Full textAbstract:
Na economia existem muitas formas de negócio possíveis, desde que seja gerido de forma
responsável, sendo crucial a fundamentação e valorização dos primeiros passos. A preparação
de um Business Plan deve constituir um dos primeiros passos na construção de um negócio de
sucesso, constituindo como benefício a apresentação de uma empresa, de uma ideia, de um
projeto ou de um negócio e devendo ser claro, bem estruturado e que permita uma visão geral
do negócio. Para a concretização de um processo de planeamento eficiente, todas as decisões
tomadas dentro da organização, têm de estar coordenadas entre todos os departamentos
envolvidos. A solução passa por desenvolver uma estrutura na qual os diferentes departamentos
(produção, distribuição, vendas) estão alinhados de acordo com os objetivos definidos. Com
um Business Plan integrado sólido, todos os departamentos são influenciados de alguma forma,
e quando é necessária alguma alteração, todos podem reagir, redefinir procedimentos ou
objetivos, comunicar e apresentar o negócio de forma rápida e eficiente.
Este projeto pretende estudar a viabilidade de um investimento de uma nova empresa com
atividade de ótica e produtos oftalmológicos tendo como objetivo principal contribuir para a
tomada de decisão sobre a criação do negócio.
O estudo de viabilidade económico-financeira deste projeto incluiu o estudo de diversos
indicadores que servem de base e apoio aos critérios de decisão e de rendibilidade,
nomeadamente, o VAL e a TIR. Após a análise de todos os rendimentos e gastos previsionais,
permitindo o cálculo de free-cash-flows, concluiu-se sobre a viabilidade e aceitação do projeto
analisado.In the economy there are many diferente possibilities of constituting new businesses, as long as they are managed in a responsable way, being crucial the value and fundamentation of the first new steps. A Business Plan should be part of the first steps of a new company, being a benefit and presenting the new business and its intend in na easy and simple way. For the concretion of an eficiente business plan, every decisions must be coordinated in every departments envolved. With na integrated and solid business plan, every department are influeced in some way, and when its necessary, they will react and redefine procedures or objetives in a fast and eficiente manner. The presente study presents a project of creation of a new company with optical activity and ofthalmological products. The economic-financial viability study included the presentation of several indicators wich support the decision criteriums in terms of return, namely, Net Present Value (NPV) and Internal Rate of Return (IRR). After the analysis of all incomes and provisional expenses, allowing the computation of free-cash-flows, we are able to conclude about the viability and acceptance of the project here analyzed.
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Rodrigues, Ana Cristina Fonseca. "Business plan: Nanolung." Master's thesis, 2016. http://hdl.handle.net/10071/14128.
Full textAbstract:
Lung cancer is the leading cause of cancer death, representing approximately 1.8 million diagnosed cases every year worldwide. The most aggressive form of lung cancer, SCLC (small cell lung cancer), is expected to be responsible to 10% to 15% of all lung cancer cases.
Nanolung, the solution proposed in this business plan, is a nanocarrier with three key functional components, that is able to distinguish between healthy and cancer cells, stop tumor progression and kill the cancer cells.
Recent trends suggest that well-established companies are more adequate to the activities regarding clinical trials and marketing drugs, while small companies, like Nanoplex, should explore niche areas with a strong science-based focus. Usually these two types of companies joint through mergers or acquisitions due to the technological star-ups financial difficulties pursuing to the market. Having said that, Nanoplex will make a license deal of the technology after phase two of clinical trials to a well-established pharmaceutical company.
The author conducted an analysis of secondary data like scientific articles, academic books and websites of relevant institutions for the subject under analysis, as well as, collected and analyzed primary data through semi-structured interviews with professionals with a vast experience in the pharmaceutical industry and particularly in the R&D areas, in order to validate the work contents.
This business plan allows to affirm that Nanolung, a treatment against SCLC, is economical and financial viable.O cancro do pulmão é a causa principal de morte, representando aproximadamente 1.8 milhões de diagnósticos todos os anos a nível global. A forma mais agressiva de cancro do pulmão, o carcinoma de pequenas células, é expetável que represente 10 a 15% dos casos de cancro do pulmão. O Nanolung, a solução proposta neste plano de negócios, é uma nanopartícula transportadora com três componentes funcionais, que permite distinguir as células saudáveis das células cancerígenas, parar a progressão tumoral e eliminar as células cancerígenas. Tendências recentes sugerem que empresas bem estabelecidas são mais adequadas para atividades tais como ensaios clínicos e atividades de marketing, enquanto que empresas pequenas, como a Nanoplex, devem explorar áreas de nicho focadas em atividades cientificas. Habitualmente a junção destes dois tipos de empresas faz-se via fusões e aquisições, dadas as dificuldades financeiras das start-ups de base tecnológica em prosseguir para o mercado. Dito isto, a Nanoplex irá realizar um contrato de licenciamento da tecnologia após a segunda fase dos ensaios clínicos a uma empresa farmacêutica bem estabelecida. A autora realizou uma análise de informação secundária tal como artigos científicos, livros académicos e websites de instituições relevantes para os temas em análise bem como recolheu e analisou informação primária através de entrevistas semi-estruturadas com profissionais com uma vasta experiência na indústria farmacêutica e particularmente na área de investigação e desenvolvimento de forma a validar o conteúdo deste trabalho. Este plano de negócios permite afirmar que o Nanolung, um tratamento para o carcinoma de pequenas células, é viável em termos económicos e financeiros.
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Azinheiro, Rodrigo Emanuel Gomes. "Business plan: Patmosphere." Master's thesis, 2018. http://hdl.handle.net/10071/19821.
Full textAbstract:
The present project work focuses the creation of a purple passion fruit production company based in Leiria, Portugal, called Patmosphere. Producing purple passion fruit comes from different interests. It is an exotic fruit that has low expression and is not much explored in the national market. Company activity will start with 4 hectares then growing to 6 hectares, thus pretending to satisfy a part of the market demand as well was obtain profit with its activity. The Patmosphere will work with cooperatives, being possible sell the whole production. The structure is composed by 3 elements that do the office work. Regarding to production, it will be hired an external company to handle the activities. Relatively to the market, in contacts established with national hypermarkets, was obtained information that consumption of purple passion fruit isn’t higher since sometimes are a stock break, which leads to conclude there is necessary more purple passion. Due to its scarcity and the quality of its flavor, this fruit also stands out for its price, which is an extra motivation to explore and promote this culture in Portugal, minimizing logistics costs and increasing the speed in the delivery period with high quality product. Another aspect that allows this business opportunity to become a reality is the factor climate. Portugal has a good weather to production purple passion fruit, with a high number of sunny hours per day with adequate temperatures. To conclude these motivational reasons why to produce purple passion fruit, there are no are no producers of it in Leiria, as well as, the production lands are already owned by the company thought heritage.
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Correia, Nuno Gonçalo Videira de Jesus. "Business plan: Synbus." Master's thesis, 2019. http://hdl.handle.net/10071/18707.
Full textAbstract:
O business plan desenvolvido tem como objetivo sustentar a criação de uma plataforma de publicidade digital nos autocarros da Carris chamada Synbus. Pretende-se que o projeto apresentado constitua uma evolução dos modelos de negócio que vigoram atualmente no segmento de publicidade exterior em Portugal, cuja incorporação das inovações tecnológicas na mensagem transmitida aos consumidores, é diminuta. Para tal, é sugerida uma parceria com o principal operador no transporte público da cidade de Lisboa, a Carris, equipando os seus autocarros com capacidade de transmitir quatro elementos principais: marketing e informações locais baseado na posição em tempo real do autocarro, notícias e agenda cultural, comunicações da Carris e anúncios diretos.
A metodologia subjacente ao projeto compreendeu o desenvolvimento de uma revisão literária sobre os temas de publicidade exterior e modelos de negócio, seguida de um estudo de mercado através de uma análise PESTEL, análise do mercado português de publicidade externa, os seus operadores e tipos de oferta. Foi elaborado um inquérito, apresentado no anexo 1, de forma a aprofundar a perceção desta tecnologia por parte dos passageiros da transportadora, aferindo as oportunidades e ameaças inerentes ao projeto, sistematizadas através de uma análise SWOT. Posteriormente, foi empregue o Modelo de Negócios de Osterwalder e Pigneur para construir as bases e estratégias sobre as quais será desenvolvida a Synbus e os planos financeiros associados. Nestes moldes, o projeto foi avaliado aproximadamente em 973 mil euros, com a recuperação do investimento realizada em menos de três anos.The business plan developed aims to support the creation of a digital advertising platform on Carris’ buses called Synbus. This project is intended to be an evolution of the business models currently used in outdoor advertising in Portugal, whose incorporation of technological innovations in the message transmitted to consumers, is moderately insignificant. In order to do so, it is proposed a partnership with the main public transport operator in the city of Lisbon, Carris, equipping its buses with the capacity to transmit four main elements: marketing and local information based on the real time position of the bus, news and cultural agenda, Carris’ communications and direct ads. The methodology underlying the project included the development of a literary review on outdoor advertising and business models, followed by a market analysis using the PESTEL scheme, an analysis of the Portuguese outdoors advertising market, its operators and types of offer. A survey was developed in order to deepen the perception of this technology by the passengers of the carrier, assessing the opportunities and threats inherent to the project, systematized through a SWOT analysis. Subsequently, the Osterwalder and Pigneur Business Model was used to build the bases and strategies on which Synbus will be developed and the associated financial plans. This way, the project was valued at approximately 973 thousand euros, with the recovery of the initial investment in less than three years.
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Van, Rijckeghem Marie. "Business plan Youdside." Master's thesis, 2018. http://hdl.handle.net/10071/18731.
Full textAbstract:
Analysing secondary data using business marketing theory models such as the PESTLE, Porter’s Five Forces, 4Ps and SWOT, this study presents a business plan for WHY YOU: a Belgian start-up sole proprietorship fashion company of Marie Van Rijckeghem that sells streetwear apparels, clothes and accessories. The main strength of WHY YOU is its drive to provide all-season products by adopting a highly flexible approach, based on continual innovation, to meet the needs of emerging niche segments. However, the start-up faces competition from companies such as the Belgian Company, Eddie Clothing and DYJCODE. WHY YOU targets the upper middle class consumer segment and will compete with rival firms through strategic pricing; its main product, sweaters, being priced at €100. The company will use two physical stores to launch the WHY YOU sweaters, in Ghent and Aalter, which are not as saturated as Belgium’s fashion capital, Antwerp. WHY YOU will promote its products using flyers, posters and an E-commerce store, which will be launched in Q2 of 2018. The company targets profitability by Q1 2019 and a €50.000 funding from an angel investor(s) by the end of 2019; presently, WHY YOU has capital constraints. In the long-term, WHY YOU aims to enter Germany, The Netherlands and France. Financial analysis indicates that not all objectives will be obtained but the WHY YOU’s profitability is projected to rise from €3.090 in 2018 to €16.640 by 2022. Based on the JEL Codes Guide of AEA (American-Economic-Association), this research falls under the marketing and accounting classification.Analisando dados secundários e utilizando modelos teóricos de marketing empresarial como a análise PESTLE, as Cinco Forças de Porter, 4Ps e a análise SWOT, este estudo apresenta um plano de negócios para WHY YOU: uma start-up belga de moda, de propriedade exclusiva de Marie Van Rijckeghem, que comercializa vestuário streetwear, roupas e acessórios. A principal força do WHY YOU é a sua iniciativa de fornecer produtos para todas as estações, adotando uma abordagem altamente flexível, baseada em inovação contínua, a fim de atender às necessidades dos segmentos de nicho emergentes. No entanto, a empresa enfrenta a concorrência de Belgian Company, a Eddie Clothing e a DYJCODE. WHY YOU tem como alvo o segmento de consumidores de classe média alta e competirá com seus rivais por meio de preços estratégicos; seu principal produto, sweaters, são precificados a € 100. Para lançar os sweaters WHY YOU, a empresa usará duas lojas físicas, em Gent e Aalter, mercados não tão saturados quanto a capital da moda da Bélgica, Antuérpia. WHY YOU promoverá seus produtos usando flyers, posters e uma loja de e-commerce, que será lançada no segundo trimestre de 2018. A empresa tem como meta lucratividade no primeiro trimestre de 2019 e financiamento de € 50.000 de um investidor-anjo até o final de 2019. Atualmente, WHY YOU tem restrições de capital. A longo prazo, WHY YOU pretende entrar na Alemanha, Holanda e França. A análise financeira indica que nem todos os objetivos serão obtidos, mas a lucratividade do WHY YOU deverá subir de € 3.090 em 2018 para € 16.640 em 2022. Com base nos Códigos de classificação JEL da AEA (American-Economic Association), esta pesquisa se enquadra a classificação de marketing e contabilidade.
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Costa, Gonçalo Rodrigues de Almeida. "Business plan: Wikinight." Master's thesis, 2017. http://hdl.handle.net/10071/16280.
Full textAbstract:
This document is Wikinight's business plan, whose purpose is to understand the
potential and feasibility of the service offered by the company. Wikinight, founded by
young entrepreneurs, aims to be a reference application for anyone looking for night
entertainment events (bars, discos, concerts, theaters, festivals), acting as an intermediary
between owners of establishments or organizers of events and people who are willing to
look for such establishments or events.
The explanation of the idea arises from the opportunity identified in this field of
entertainment, where there is a service gap appropriate to the new technological realities.
The non-concentration of real-time and reliable information on night-time establishments
and on-the-spot events is an opportunity for exploration, as there are not yet adequate
tools for this sector.
In order to scrutinize the opportunity, the following business plan uses theory to
understand and define strategies, decisions, options, and reasons that may lead investors
to take an interest in it. As such, based on information and market research, as well as on
its treatment (through management tools such as SWOT / TOWS, Marketing-mix,
Porter's 5 forces), the potential market, segments and possible services to be offered as
well as financial forecasts for the coming years in order to prove the probability of success
of the company.O presente documento é o plano de negócios da Wikinight, cujo objetivo é entender o potencial e viabilidade do serviço oferecido pela empresa. A Wikinight, fundada por jovens empreendedores, pretende ser uma aplicação de referência para quem procure eventos de lazer noturnos (bares, discotecas, concertos, teatros, festivais), funcionando como intermediária entre proprietários de estabelecimentos ou organizadores de eventos e pessoas que tenham vontade de procurar por tais estabelecimentos ou acontecimentos. A explicitação da ideia surge da oportunidade identificada neste ramo do entretenimento, onde existe uma lacuna de serviços adequadas às novas realidades tecnológicas. A não concentração da informação, em tempo real e fidedigna, referente aos estabelecimentos noturnos e eventos pontuais, consiste numa oportunidade de exploração, pelo não existem ainda ferramentas adequadas para este sector. De forma a escrutinar a oportunidade, o seguinte plano de negócios recorre à teoria para compreender e ajudar a definir estratégias, decisões, opções e razões que possam levar investidores a interessarem-se pela mesma. Como tal, com base na informação e estudo de mercado, bem como no seu tratamento (através de instrumentos de gestão como SWOT/TOWS, Marketing-mix, 5 forças de Porter), foi elaborado e descrito o potencial de mercado, segmentos e possíveis serviços a ser oferecidos bem como as previsões financeiras para os próximos anos, de forma a provar a probabilidade de sucesso da empresa
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Marques, João Duarte Alves. "Business plan: Sportigest." Master's thesis, 2021. http://hdl.handle.net/10071/24412.
Full textAbstract:
Football it’s a sport that it´s played at the highest level, and footballers need to be focused only
on the game, so that they can achieve their goals. Agents play a big role on the life of players.
They are responsible for negotiating their client’s contracts, salary, and answer to their needs.
Although agents commit to respond to almost every problem that arises on their client’s
day-to-day life, the majority fail to deliver the best solutions. The aim of this thesis its to
develop a business plan for a new integrated management system, that will be used by sports
career managers. With the platform, agents can have all the information in one place, and will
also obtain responses from its smart database. If a player needs a psychologist, the agent just
needs to search on the platform for a nearby recommended professional psychologist.
This platform will be seen as a new management tool in this market. It will improve the
services of career managers and that will lead to an upgrade on the delivered actions.
The business plan will access if this project is viable or not and explain the reasons in detail.O futebol é um desporto que é praticado ao mais alto nível, e é por essa razão que os jogadores necessitam de estar focados no jogo, de modo a atingirem os seus objetivos. Os agentes têm um papel super importante nas vidas dos jogadores. São eles os responsáveis pela negociação de contratos, salários, e responder a todas as suas necessidades. Mesmo tendo em atenção todo o esforço de cada agente em resolver todos os problemas dos clientes, a grande maioria não consegue entregar as melhores soluções. O objetivo desta tese é desenvolver um plano de negócios de uma nova aplicação integrada de gestão que será usada pelos gestores de carreiras desportivas. Com esta plataforma os agentes terão acesso a toda a informação e obterão respostas inteligentes do sistema. Se um jogador precisar de consultar um psicólogo, o agente só terá de procurar por um profissional recomendado na zona pretendida, tudo através da plataforma. A plataforma será vista como uma nova solução no mercado. Irá melhorar os serviços prestados pelos agentes, bem como aumentar a satisfação dos seus clientes. O plano de negócio irá analisar se o projeto é financeiramente viável e justificar todas as razões enunciadas.
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Márquez, Raúl Ferreira. "Business plan: Step." Master's thesis, 2021. http://hdl.handle.net/10071/25083.
Full textAbstract:
This project has the goal of creating a business plan to verify the economic viability of the
creation of a blockchain-based social media platform that helps users to combat procrastination
on diverse activities.
Procrastination has been a part of human existence for centuries and it happens mainly because
we want to avoid negative moods. With the emergence of new technologies, a case can be made
that this phenomenon has increased as we have millions of contents to choose from, that we can
access in a very easy way, as all we have to do is reach in our pockets and unlock our
smartphones.
Decision paralysis, no social pressure, uncertainty of what to do are just some of the reasons
that lead us to procrastinate. Step will be the social media platform that contributes to its user’s
awareness of long-term procrastination effects and that helps them tackle it using positive
reinforcement methods such as a token economy.
In this paper, you will find:
A thorough research of the literature on these topics; An explanation of the method used to
validate the business idea; A contextual analysis to the companies’ environment and its
industry; A brief explanation of how the social media platform will be structured and on its
business model; An internal and competitive analysis; An implementation plan on Marketing
and Operations.
To finalize, a financial analysis will be done to check the viability of the project within its first
5 years of activity.Este projeto tem o objetivo de criar um plano de negócios para verificar a viabilidade econômica da criação de uma rede social baseada em blockchain que ajude os seus usuários a combater a procrastinação em diversas atividades. A procrastinação tem feito parte da existência humana há séculos e acontece principalmente porque queremos evitar humores negativos. Com o surgimento de novas tecnologias, pode-se comprovar que este fenômeno se intensificou, pois temos milhões de conteúdos à sua escolha, aos quais podemos aceder de uma forma muito fácil, pois basta desbloquear os nossos smartphones. Paralisia de decisão, ausência de pressão social e incerteza do que fazer são apenas alguns dos motivos que nos levam a procrastinar. A Step será uma rede social que contribui para a consciencialização do usuário sobre os efeitos da procrastinação de longo prazo e que os ajuda a enfrentá-la usando métodos de reforço positivo, como a economia de tokens. Neste artigo, irá encontrar: Uma pesquisa completa da literatura sobre todos estes diferentes tópicos; Uma explicação do método usado para validar a ideia de negócio; Uma análise contextual do ambiente da empresa e da sua indústria; Uma breve explicação de como a rede social será estruturada e o seu modelo de negócios; Uma análise interna e competitiva; Um plano de implementação em Marketing e Operações e, para finalizar, será feita uma análise financeira para verificar a viabilidade do projeto nos primeiros 5 anos de atividade.
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Oliveira, Guilherme Carreira Corrêa de. "Business plan: Cunnict." Master's thesis, 2021. http://hdl.handle.net/10071/24805.
Full textAbstract:
O objetivo da presente tese é a conceptualização de uma rede social, que se pretende inovadora no mercado português, denominada “Cunnict”, incluindo a elaboração de um plano de negócio financeiramente viável construído com base na análise empírica das necessidades dos estudantes.
A Cunnict pretende utilizar sinergias entre estudantes do ensino superior para satisfazer várias necessidades dos mesmos como troca de apontamentos, chats entre colegas, planeamento de atividades, contratar serviços de apoio ao estudo e ainda consultar ofertas do mercado de trabalho na área.
De acordo com o estudo realizado na presente tese, apenas 3,3% dos inquiridos nunca recorreu a apontamentos de outros estudantes para estudar, enquanto mais de 46,7% afirma que recorre frequentemente ou sempre que têm de estudar.
Ao consultar o estado da arte atual sobre o tema, conclui-se que os alunos tendem a recorrer mais uns aos outros para auxiliar o seu estudo do que recorrem aos professores ou às universidades; as redes sociais vieram ainda mais criar uma proximidade entre os alunos, chegando alguns autores a defender que a utilização das mesmas com o propósito de conectar as pessoas e de trocar informação, aumenta o sentimento de integração o que traz benefícios psicológicos e a nível de performance académica.
A plataforma online projetada é de carácter multi-sided, o que lhe permite auferir de diversas fontes de rendimento, nomeadamente de anúncios provenientes do Google ads diretamente no website, anúncios de empresas nos apontamentos dos estudantes, subscrição de entidades para anunciar atividades, oportunidades de emprego e serviços de apoio académico e o pagamento de serviços premium por parte dos estudantes.
Da perspetiva do negócio este projeto é extremamente inovador no mercado português, porque explora a oportunidade dos alunos comunicarem constantemente para trocarem informações de âmbito académico e acessarem facilmente informação útil proveniente de empresas e prestadores de serviços.
No final do projeto atesta-se a sua viabilidade, exibindo bons indicadores financeiros e alcançando o payback financeiro ao fim de 3 anos, 0 meses e 3 dias.The objective of this thesis is the conceptualization of a social network that intends to be innovative in the Portuguese market, called "Cunnict", including the elaboration of a financially viable business plan based on an empirical analysis of the students' needs. Cunnict intends to use synergies between higher education students to satisfy their various needs, such as exchanging notes, chats between colleagues, planning activities, hiring study support services, and consulting the job market's offers in the area. According to the study carried out in this thesis, only 3.3% of respondents never used notes from other students to study, while more than 46.7% said they used it frequently or whenever they had to study. When consulting the current state of the art on the subject, it is concluded that students tend to use each other more to help their study than they do to professors or universities; social networks have created even more proximity between students, some authors even claiming that their use for the purpose of connecting people and exchanging information increases the feeling of integration, which brings psychological benefits and leads to better academic performance. The projected online platform is multi-sided, which allows different sources of income, including ads from Google ads directly on the website, private company ads in students' notes, subscription to entities to advertise activities, opportunities for employment and academic support services and the payment of premium services by students. From a business perspective, this project is extremely innovative in the Portuguese market, as it explores the opportunity for students to communicate constantly to exchange academic information and easily access useful information from companies and service providers. At the end of the project, its viability is attested, showing good financial indicators and reaching the financial payback after 3 years and 0 months and 3 days.
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Benske, Michael, and 貝世杰. "TravelDealsAsia Business Plan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/48168915820421413258.
Full textAbstract:
碩士國立臺灣大學
企業管理碩士專班
104
TravelDealsAsia (TDA) belongs to the category of Travel Deal Portals (TDPs). TDPs are a well-established business concept in some regions of the world (mostly Europa and North America). They concentrate on sharing unusually good-value travelrelated offerings (travel deals) with their users through their websites and mobile device applications. Travel deals include flights, package holidays, hotels and other travelrelated products and services. TDPs do not sell or provide travel services (are thus to be distinguished from online travel agencies). They merely provide information about travel deals that individual users would normally be unable to identify. TDPs are typically consumer-centred. TDPs do not only rely on their users for the generation of revenue (through purchases that the users make via affiliate program links), but users also provide some of the portal’s content in their role as ‘prosumers’.
48
Jones, Alec, and 周安里. "Wordparrot.com Business Plan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k5d9k2.
Full textAbstract:
碩士國立臺灣大學
企業管理碩士專班
105
The issue of how to translate something is a problem that inevitably comes up in one’s academic, professional, or personal life. The most immediate instinct one might have is, “do I know someone who can help me take care of this?” And in many cases, that need can be quickly and painlessly resolved by a friend or colleague. But in other cases, this solution becomes more complicated. What if this person can’t be bothered to get the job done? What if speed or quality is an issue? The idea for Wordparrot was borne out of a number of experiences in Taiwan with people who have, in their past experiences with translation companies, lamented the high cost, inconsistent quality, or both at once. At the same time, it is the result of the founder’s lifelong fascination with languages, foreign cultures, and the funny results that often occur from attempting to bring the real meaning of a phrase from one cultural understanding to another. The essential goal of Wordparrot is to use the open source tools and APIs available on the 21st-century Internet to build a translation marketplace for the end consumer. Customers can create accounts, upload files, and be connected to a global network of translators who will perform translation services for a fee. It is neither a revolutionary idea, nor one that requires a Ph.D. in computational linguistics. The intended drivers of profit for the company will be a high volume of low-margin transactions through a globally accessible platform. The company’s differentiating qualities will be the convenience features of the web application and the company’s ability to globally source and showcase translator expertise. Until computer scientists figure out how to make computers render translations that are indistinguishable from that of humans at large scale, human beings will have a role to play in making it work. Languages are constantly evolving, and machines still have great difficulty in capturing the shared, unspoken understanding between speaker and listener that is necessary to express ideas accurately on paper. That’s not to say that computers don’t have any role to play – they have revolutionized the field. From the standpoint of future business, it is better to think not in terms of “machine translation” but rather that “machine-augmented human translation” as the new standard for some time. The chapter ‘The Automation Question’ goes deeper into this important issue. Utilizing machine-translation APIs like Microsoft Translator to increase productivity is an eventual goal for the company. But for now, the company believes value can be delivered and profit can be made by achieving much simpler goals – finding customers who need translation, either singularly or as a regular business/institutional requirement, and bringing them together on a platform with translators available remotely for work on a regular or short-term basis. The platform’s eventual goal is to offer quality and convenience by encapsulating the various types of technologies that can enhance the convenience for both sides – social media-based authentication, file uploading and storage, and payment processing not just with credit cards but also Paypal, Apple Pay, and Android Pay. More ambitious goals are to develop web-based chat, videoconferencing, and project management tools to help translators and customers coordinate difficult projects that require multiple stages of revision.
49
Soulié, Stanislas, and 薛世坦. "Business plan: 2minutes2claim." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ynz26c.
Full textAbstract:
碩士國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106
The idea of undertaking 2minutes2claim comes from a personal experience; it all started when, one week after leaving a shared apartment, I received an email stating that my deposit would be fully kept by the real estate agency, for an invalid reason. I felt betrayed and frustrated to be part of the long list of victims being scammed by their landlords. Above all, I felt defenseless to recover this deposit, and I was certainly not willing to seek help from costly lawyers. Therefore, I managed, by motivation and persuasion, to recover this money by my own means. And I thought; what if I did that for other people? I then noticed that it is usually really difficult for dissatisfied consumers to be heard. Although their claims are primarily eligible for compensation, clients do not complete the process. I believe reasons of not going through the claim processes are often related to the lack of time, laziness or administrative phobia. And on the other hand, companies, sometimes unaware of the dissatisfaction caused to their customers, would be willing to offer compensation to avoid bad publicity. 2minutes2claim aims to take over from A to Z the claim procedure and would offer its services to customers and to companies and encourage dissatisfied consumers to delegate their complaints in a few quick steps. Both will be winners; the customer because he does not have the time or the know-how to make properly the claim request, and the company because it wishes to satisfy its clients. 2minutes2claim will support different types of claims, which will belong to two main categories: Travel and Housing. 2minutes2claim is finally what consumers and companies have always been waiting for: delegating the process of creating and following a full complaint procedure.
50
Chen, Christopher Chung-Ling, and 陳仲麟. "Business Plan: eSIMadvisor." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/d9scmq.
Full textAbstract:
碩士國立臺灣大學
企業管理碩士專班
107
eSIMadvisor is a website catering to all products and services that evolve around eSIM which is the next generation telecommunications wireless vehicle. We provide insightful knowledge, news and professional reviews. Our process begins by researching and using the product and service. Using a specific review criterion, we need formulate our opinions about the product and provide recommendations. The eSIM market is seen to grow exponentially to 2 billion units by 2025. Multiple major phone manufacturers have adopted and built eSIM into their products. Major telecommunications carriers have started offered eSIM cellular plans to anticipate the number of consumers with eSIM products. eSIMadvisor target audience is between different personas. This includes individuals or business persons that want to learn more about eSIM and the different products/services offered. Their persona is to be constantly connected to the internet no matter where they are. Publishers or guest bloggers that want to expand their authority into the sector and lastly partners or vendors that offer eSIM products or services. Marketing strategy will be implemented with several tools that has worked for existing websites and bloggers. These strategies have been proven to work and will allow eSIMadvisor to enter the market with a strong brand. Digital marketing will focus online through social media platforms. Offline marketing will be used to build relationships with key subject matter experts regarding eSIM. It is important to retain and keep readers to come back so we have input multiple ways to grow the subscriber list. The operations management of the company will scale according but start small with a simple structure. eSIMadvisor will only have one employee, the owner will operate all business functions and hire freelancers if necessary, as traffic to the site increases. Until the eSIM App project starts, the company will run lean operations to cut costs while the website builds creditability. The scheduling of content posts is important as to maximize the number of visitors to the website and growing the subscriber email list. eSIMadvisor will be self-financed with initial fund of $50,000USD. The start-up cost will mainly consist of equipment, licensing and website related expenses that will leave a surplus fund of $42,800USD to launch the business. In the profit and loss forecasts, it is realistically expected that the net profit margin for the first year to be very high, and decrease when the eSIM app project begins because of the amount of costs involved. With the forecasts in financial statements, the business will be successful and will generate more than $11,500 of net profit by the first year.