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Godhwani, Rakesh. "Dimensions of impactful presentations in business leaders." Thesis, Cardiff Metropolitan University, 2018. http://hdl.handle.net/10369/9919.
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This study focuses on business presentations and explains why some managers are more articulate and deliver better presentations than others. Managers and leaders spend lot of time in creating and delivering presentations on a particular business objective. Progress of their careers and that of their companies depend a lot on how effectively they make presentations to their stakeholders. This study brings three different theoretical perspectives together to explain this phenomena and has extended the literature by identifying gaps in them. The three theoretical lenses used in the study are namely: the classic transmission reception model combined with the constructivist theory and the action assembly theory of communication studies, theory of persuasion and finally, theory of rhetoric in charismatic and transformational leadership. This study is qualitative in nature and finds its theoretical groundings in phenomenology and interpretivism. The epistemology comes from the constructionist paradigm of knowledge. The approach used for the study is both deductive and inductive depending on the research objectives and the methods to collect and analyse data are qualitative. Grounded Theory Methods of coding and constant-comparison were applied on the transcripts from eight semi-structured group interviews with 47 managers of medium to large enterprises of Bangalore selected through a non-probability purposive sampling technique. The study also uses written and non-written secondary data from the comments posted by viewers of the talk around the world of 50 talks from TED.com. This analysis explains that there are four themes, six relationships and 54 dimensions that interplay together in a presentation process and determine the success of presentations in corporate contexts. The study extends literature by making a unique contribution to the theory of persuasion and the theory of rhetoric in charismatic and transformational leadership. The study finds that for a successful business presentation, a speaker’s self-interest in the topic is a gap that is not covered in literature of charismatic and transformational leadership. The study also find that in a business presentation, more emphasis has to be given on the content and that the speaker should demonstrate his own credibility on the topic which was not covered in the theory of persuasion. From a practical perspective, the study has also created a simple tool which can be used by managers in the corporate world to improve their presentations and make them more persuasive and charismatic. Finally, the study suggests opportunities for further research on this topic that would extend the understanding and enhance knowledge for future managers and academicians.
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Valeiras, Jurado Julia. "A multimodal apprach to persuasion in oral presentations: The case of conference presentations, research dissemination talks and product pitches." Doctoral thesis, Universitat Jaume I, 2017. http://hdl.handle.net/10803/404052.
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Esta tesis presenta un estudio multimodal y etnográfico del uso de estrategias persuasivas en tres géneros orales: presentaciones en conferencias, charlas de divulgación científica, y presentaciones de productos. Estos géneros comparten un importante componente persuasivo: los tres se dirigen a una audiencia tratando de convencerles del valor de un producto, servicio, o investigación. Sin embargo, se usan en dos contextos profesionales diferentes: el académico y el económico, por lo que cabe esperar que consigan su propósito comunicativo de forma diferente. Por otra parte, recientes estudios muestran como distintos discursos, tienden a adoptar cada vez más rasgos promocionales (promocionalización del discurso). En vista de ello, es factible establecer como hipótesis que los tres géneros están relacionados interdiscursivamente, y un estudio multimodal y etnográfico del uso de la persuasión en dichos géneros puede ayudar a clarificar las relaciones existentes entre ellos, así como sus diferencias.This thesis is a multimodal and ethnographic study of the use of persuasive strategies in three oral genres conference presentations, research dissemination talks and product pitches. These presentations share a strong persuasive component in their communicative purpose: the three of them address an audience to convince them of the value of a product, a service or a piece of research. However, they are used in business and academia by different discourse communities in different contexts, and therefore they can be expected to achieve their communicative goals in different ways. In addition, research suggests that there is a trend towards promotionalization of different discourses, among which academic discourse is included. In view of this, I hypothesize that these three genres are intertextually and interdiscursively related, and that a multimodal and ethnographic study of the use of persuasion in them can help to shed some light on these relationships and differences.
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Hwang, Mark I. (Mark Ing-Hwa). "An investigation of the effects of presentation format and time pressure on decision makers performing tasks of varying complexitites." Thesis, University of North Texas, 1990. https://digital.library.unt.edu/ark:/67531/metadc332854/.
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The primary objective of this study was to determine which presentation format leads to better decision performance when the decision maker solving a problem of certain complexity is experiencing a certain level of time pressure.
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Rathi, Ritesh. "Hand gestures." Thesis, Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/28158.
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Wehrley, James B. "Ethics and effectiveness as measured by communications in loan presentations." Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/37250.
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Smith, Rodger W. "Hidden theatre : corporate theatre in America /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9841336.
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McCracken, Bruce (Bruce Edward). "Production Trends in the Utilization of Commercial Multi-Image Presentations Produced in Dallas During the High Growth Years 1979-1981." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc500763/.
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This study was designed to determine the general volume of multi-image production in Dallas County, Texas from 1979 through 1981 as categorized by: the presentation, number of projectors utilized, and by relevant aspects of presentation with analysis of 85 respondents. The questionnaire yielded 633 variables in the computer analysis. The study revealed significant growth in multi-image production with the 1981 total being more than twice the 1979 total. 1988 consensus indicates that the multi-image use is dictated by the business climate. Having been adopted initially, it is retained by those who find it effective and a suitable medium for larger screens.
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Payukmag, Wuttiya. "The perceived effectiveness of the implementation of task-based language teaching and mediation procedures for the teaching of business presentations at a Thai university." Thesis, University of Warwick, 2014. http://wrap.warwick.ac.uk/71178/.
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This case study investigates the impact of task-based language teaching (TBLT) and mediation procedures on the teaching of business presentations at a university in Thailand. A task-based course was developed, which took into account national and institutional education policies regarding the development of business-related knowledge and skills and the limited English proficiency and knowledge of the business world possessed by the learners. Three core tasks, namely Describing Company Profiles, Describing Products, and Describing Trends were designed utilising Willis’ framework (Willis, 1996). The course was delivered over the course of six sessions to two groups of students (n = 22 and 25 respectively). Mixed methods data collection techniques were employed to examine 1) the appropriateness of the designed tasks, 2) the effectiveness of TBLT, 3) the effectiveness of mediation procedures integrated in task implementation and 4) suggestions for the improvement of tasks, TBLT and mediation practices. The data was collected through pre- and post-intervention questionnaires, observer and student interviews, research journals, class observation notes, and audio and video recording of class interactions from four observers and the two groups of students mentioned above. The qualitative analysis of data focused on participant perceptions of TBLT and mediation as well as on participant recommendations. The findings indicate both positive feedback and the existence of a number of critical issues. Participants were generally satisfied with the use of a wide range of materials and the usefulness of course content. The most significant participant concerns were related to teaching and learning conditions, content relevance and coverage, task complexity and difficulty, task materials, language focus (i.e. vocabulary and grammar teaching), peer feedback and teacher feedback, peer engagement as well as teacher mediation. Implications are also discussed, particularly the greater incorporation of explicit grammar teaching and the increase in number of teaching hours to allow for individual presentation practice and mediation on linguistic difficulties.
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Van, Dyke Thomas P. (Thomas Peter). "The Effects of Alternative Presentation Formats on Biases and Heuristics in Human Decision Making." Thesis, University of North Texas, 1996. https://digital.library.unt.edu/ark:/67531/metadc279303/.
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The purpose of this research was to determine whether changes in the presentation format of items in a computer display could be used to alter the impact of specific cognitive biases, and to add to the knowledge needed to construct theory-based guidelines for output design. The problem motivating this study is twofold. The first part of the problem is the sub-optimal decision making caused by the use of heuristics and their associated cognitive biases. The second part of the problem is the lack of a theoretical basis to guide the design of information presentation formats to counter the effects of such biases.
An availability model of the impact of changes in presentation format on biases and heuristics was constructed based on the findings of a literature review. A six-part laboratory experiment was conducted utilizing a sample of 205 student subjects from the college of business. The independent variable was presentation format which was manipulated by altering the visual salience or visual recency of items of information in a visual computer display. The dependent variables included recall, perceived importance, and the subjects' responses to three judgment tasks.
The results clearly demonstrate that changes in presentation format can be used to alter the impact of cognitive biases on human decision making. The results also provide support for the availability model, with the exception of the proposed influence of learning style. Learning style was found to have no significant impact on decision making whether alone or in combination with changes in presentation format.
The results of this investigation demonstrate that by using our knowledge of cognitive processes (e.g., the visual salience effect, the visual recency effect, and the availability heuristic), presentation formats can be altered in order to moderate the effects of certain biases and heuristics in human decision making. An understanding of these results may be useful in improving DSS design.
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Strejčková, Lucie. "Business Intelligence." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124609.
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The diploma project deals with the issue of Business Intelligence, it focuses on tools used for data analysis and presentation. The project is divided into two parts -- the theoretical and practical one. The theoretical one applies to the characterization of the principle, the description of the architecture components and presentation techniques. The aim of this project is to suggest new suitable analytical tools and graphic interface of BI system for small and medium-sized businesses. Using selected tools is illustrated on a specific example.
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Farache, Aureliano Da Silva Francisca. "Corporate social responsibility communication : presentation through print advertisements." Thesis, University of Brighton, 2011. https://research.brighton.ac.uk/en/studentTheses/0e79c753-003a-4df6-b87f-bda87f6b5fb4.
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Companies are faced with increasing expectations on the part of stakeholders to engage in social responsibility and are consequently expected to communicate their Corporate Social Responsibility (CSR) efforts to a varied, influential, and alert audience. Despite this, CSR communication remains an emerging field, with research focusing on corporate social disclosure mainly through websites and corporate reports, while little is known about CSR advertisements. This thesis addresses this gap in the research and explains how companies publicise their CSR actions through print advertisements in order to disclose the CSR image they want to signal to their public(s). This thesis examines companies' self-presentation via disclosure of social and environmental information, adopting impression management and self-presentation concepts derived primarily from the social psychology literature. As the thesis investigates CSR image, legitimacy theory provides a theoretical prism as it attempts to explain social and environmental disclosures from corporations in order to present a socially responsible image. Six propositions were developed from the literature to create a conceptual framework. The conceptual framework was then substantiated through the use of semiotics and textual and visual analysis of 26 CSR adverts grouped into six CSR advertising campaigns in magazines circulated in the UK and Brazil and the respective non-financial reports from the six companies that communicated their CSR efforts more frequently over a 12-month period. The contribution of this doctoral research has been to develop a conceptual framework from the literature and then evaluate it in an empirical study of CSR advertising campaigns. Specifically, this thesis contributes to knowledge and theoretical development as it identifies the communications strategies firms adopt to legitimise their CSR image through, for instance, both 'informing' and 'diverting attention'.
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Monjur, Mehrab. "Isolation and Dependency Resolution of Presentation, Processing and Persistence." [Milwaukee, Wis.] : e-Publications@Marquette, 2009. http://epublications.marquette.edu/theses_open/19.
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Kunze, Matthias. "Searching business process models by example." Phd thesis, Universität Potsdam, 2013. http://opus.kobv.de/ubp/volltexte/2013/6884/.
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Business processes are fundamental to the operations of a company.
Each product manufactured and every service provided is the result of a series of actions that constitute a business process.
Business process management is an organizational principle that makes the processes of a company explicit and offers capabilities to implement procedures, control their execution, analyze their performance, and improve them. Therefore, business processes are documented as process models that capture these actions and their execution ordering, and make them accessible to stakeholders. As these models are an essential knowledge asset, they need to be managed effectively.
In particular, the discovery and reuse of existing knowledge becomes challenging in the light of companies maintaining hundreds and thousands of process models.
In practice, searching process models has been solved only superficially by means of free-text search of process names and their descriptions. Scientific contributions are limited in their scope, as they either present measures for process similarity or elaborate on query languages to search for particular aspects. However, they fall short in addressing efficient search, the presentation of search results, and the support to reuse discovered models.
This thesis presents a novel search method, where a query is expressed by an exemplary business process model that describes the behavior of a possible answer. This method builds upon a formal framework that captures and compares the behavior of process models by the execution ordering of actions. The framework contributes a conceptual notion of behavioral distance that quantifies commonalities and differences of a pair of process models, and enables process model search.
Based on behavioral distances, a set of measures is proposed that evaluate the quality of a particular search result to guide the user in assessing the returned matches. A projection of behavioral aspects to a process model enables highlighting relevant fragments that led to a match and facilitates its reuse.
The thesis further elaborates on two search techniques that provide concrete behavioral distance functions as an instantiation of the formal framework. Querying enables search with a notion of behavioral inclusion with regard to the query. In contrast, similarity search obtains process models that are similar to a query, even if the query is not precisely matched.
For both techniques, indexes are presented that enable efficient search.
Methods to evaluate the quality and performance of process model search are introduced and applied to the techniques of this thesis. They show good results with regard to human assessment and scalability in a practical setting.Geschäftsprozesse bilden die Grundlage eines jeden Unternehmens, da jedes Produkt und jede Dienstleistung das Ergebnis einer Reihe von Arbeitsschritten sind, deren Ablauf einen Geschäftsprozess darstellen. Das Geschäftsprozessmanagement rückt diese Prozesse ins Zentrum der Betrachtung und stellt Methoden bereit, um Prozesse umzusetzen, abzuwickeln und, basierend auf einer Auswertung ihrer Ausführung, zu verbessern. Zu diesem Zweck werden Geschäftsprozesse in Form von Prozessmodellen dokumentiert, welche die auszuführenden Arbeitsschritte und ihre Ausführungsbeziehungen erfassen und damit eine wesentliche Grundlage des Geschäftsprozessmanagements bilden. Um dieses Wissen verwerten zu können, muss es gut organisiert und leicht auffindbar sein – eine schwierige Aufgabe angesichts hunderter bzw. tausender Prozessmodelle, welche moderne Unternehmen unterhalten. In der Praxis haben sich bisher lediglich einfache Suchmethoden etabliert, zum Beispiel Freitextsuche in Prozessbeschreibungen. Wissenschaftliche Ansätze hingegen betrachten Ähnlichkeitsmaße und Anfragesprachen für Prozessmodelle, vernachlässigen dabei aber Maßnahmen zur effizienten Suche, sowie die verständliche Wiedergabe eines Suchergebnisses und Hilfestellungen für dessen Verwendung. Diese Dissertation stellt einen neuen Ansatz für die Prozessmodellsuche vor, wobei statt einer Anfragesprache Prozessmodelle zur Formulierung einer Anfrage verwendet werden, welche exemplarisch das Verhalten der gesuchten Prozesse beschreiben. Dieser Ansatz fußt auf einem formalen Framework, welches ein konzeptionelles Distanzmaß zur Bewertung gemeinsamen Verhaltens zweier Geschäftsprozesse definiert und die Grundlage zur Suche bildet. Darauf aufbauend werden Qualitätsmaße vorgestellt, die einem Benutzer bei der Bewertung von Suchergebnissen behilflich sind. Verhaltensausschnitte, die zur Aufnahme in das Suchergebnis geführt haben, können im Prozessmodell hervorgehoben werden. Die Arbeit führt zwei Suchtechniken ein, die konkrete Distanzmaße einsetzen, um Prozesse zu suchen, die das Verhalten einer Anfrage exakt enthalten (Querying), oder diesem in Bezug auf das Verhalten ähnlich sind (Similarity Search). Für beide Techniken werden Indexstrukturen vorgestellt, die effizientes Suchen ermöglichen. Abschließend werden allgemeine Methoden zur Evaluierung von Prozessmodellsuchansätzen vorgestellt, mit welchen die genannten Suchtechniken überprüft werden. Im Ergebnis zeigen diese eine hohe Qualität der Suchergebnisse hinsichtlich einer Vergleichsstudie mit Prozessexperten, sowie gute Skalierbarkeit für große Prozessmodellsammlungen.
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Källman, Jennie, and Micaela Arvidsson. "Företagens presentation av intellektuellt kapital : nu och då." Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1988.
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Redovisningen är anpassad efter den gamla ekonomin och fyller därför inte dagens behov av redovisad information. Istället för att endast redovisa företagets materiella tillgångar behöver bland annat kunskapsföretag presentera osynliga tillgångar vilka utgör en stor del av företagens värde. Detta så kallade intellektuella kapital behöver framhävas i företagens finansiella rapporter för att intressenter ska kunna göra en rättvis bedömning av företaget. Problem uppstår vid värdering och redovisning av intellektuellt kapital eftersom begreppets definition är otydlig och därför uppfattas olika av olika personer. Problem uppstår även eftersom det inte finns några allmänt etablerade principer för hur värderingen och redovisningen ska gå till. Frågan är då hur olika företag har uppfattat begreppet och hur de har valt att presentera detta i sina rapporter. Syftet är att identifiera vilken information företag presenterar om intellektuellt kapital vid tre olika tidpunkter. Studien syftar också till att beskriva på vilket sätt företag valt att framhäva denna information. Resultatet visar att 17 av 32 företag inte har ändrat sin redovisningsteknik under en nioårsperiod. Bland resterande företag har valet av redovisningsteknik förändrats över tid. En skillnad är att de företag som år 1999 presenterade intellektuellt kapital genom en modell, har till år 2007 valt att ändra redovisningsteknik. Detta motiveras med att det antingen blivit för kostsamt för företaget eller att företaget fortfarande arbetar med modellen internt men har valt att inte presentera den i offentliga rapporter. Resultatet visar även att det är främst information om medarbetarna som presenteras i företagens rapporter. Det kan ses både vid jämförelse av företag sinsemellan och inom ett företag över tid. Att medarbetarna får ta störst plats kan bero på att de är grundstenen till de övriga delarna av det intellektuella kapitalet, och företagen vill därför framhäva att de innehar denna tillgång.
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Lindgren, Natalie. "USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-86151.
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UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. The competition has become tougher among the destinations since social media, a positive online image has, therefore, become essential on these platforms due to the new ways of obtaining information in a previsiting setting. Instagram is an attractive platform for generation Y and the main channel for tourist to publish their visual word-of-mouth experience after a travel. The concept has its own name called, UGC which together with the consumers perceptions of it has been studied in this thesis. The purpose of the study was to see a comparison between the differences of perceived -usefulness, - credibility and -authenticity based on DMOC and UGC. Moreover, how the participants respond concerning the intention to visit Vienna based on an illustrated destination image of UGC or DMOC. The conceptual S-O-R-model was implemented to illustrate how the input of destination image, became a process of perceptions and outcome of intentions belongs together like a common thread. A quantitative study approach was applied with the strategy of Experimental vignette methodology (EVM), to formulate and illustrated the experiment also, to obtain empirical data which later was analyzed and defined the result. Additionally, the study found that there is no significant difference between USG and DMOC in perceived -usefulness, -credibility, and visiting intention. However, findings of perceived authenticity of the destination image demonstrated that UGC communicates a more positive destination image compared to the DMOC regarding perceived authenticity. Moreover, the practical contributions of this study suggest in accordance with previous studies DMO to cooperate with the users and in that way combine UGC with DMOC in the destination presentation.
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Björnbom, Willie, and Alexander Eklöf. "VISUELL PRESENTATION AV VÄDERDATA OCH ELPRISERE TT ARBETE OM DATABASMODELLERING I MOLNET MED BUSINESS INTELLIGENCE." Thesis, Örebro universitet, Institutionen för naturvetenskap och teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-79491.
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In an environment where data flows everywhere and in all forms, it can be difficult to extract something valuable of it. Business Intelligence, also known as BI, is a technology used to transform information into a valuable resource for primarily companies with a lot of information. But what opportunities does BI offer? In this essay, we use standardized techniques, popular tools and cloud services to perform a pure BI project. We will generate a report in which we will analyze whether there is any correlation between electricity prices and different types of weather data. After the practical part of the work, we will use our experience of the cloud to dig deeper into how safe the cloud reallys is. We will compare the concerns that an ordinary user has to the cloud and compare with how the cloud service provider (CSP) Azure adapts to this.ett samhälle där information flödar i alla dess former så kan det vara svårt att utvinna någontingvärdefullt av detta. Business intelligence, även kallat BI, är en teknik som används för att kunnaomvandla informationen till en värdefull resurs för främst företag. Men vad kan man egentligengöra med BI? I denna uppsats används standardiserade tekniker, nya verktyg och molntjänster föratt utföra ett helt BI-projekt. Projektet innefattar en visuell rapport där det ska göras en grundliganalys om det finns någon korrelation mellan elpriser och olika typer av väderdata.Efter det praktiska arbetet så kommer en teoretiskt fördjupning inom molntjärnes säkerhet attutföras. Den teoretiska fördjupningen kommer att omfatta en jämförelse mellan de mestförekommande orosmoment som användare har inför molnet och hur Azure faktiskt ställer sig tilldessa.
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Андрейко, Лариса Володимирівна, Лариса Владимировна Андрейко, and Larysa Volodymyrivna Andreyko. "Teaching Presentation Skills to Business English Students: Hands-On Experience of the Ukrainian Academy of Banking." Thesis, ХНУ імені В.Н. Каразіна, 2015. http://essuir.sumdu.edu.ua/handle/123456789/59982.
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The article looks into how business presentation skills are taught in the Ukrainian Academy of Banking. It gives an overview of texbooks, which deal with practical aspects of giving presentations, as well as recommendations for using these courses in the context of modern labour market. Also, main areas of effective pesentations, which are included in the syllables are specified.В даній роботі розглядається питання навчання навичкам проведення презентації англійською мовою студентів економічного профілю в Українській академії банківської справи. Пропонується огляд сучасних підручників за цією темою, надані рекомендації стосовно їх використання. Також вказані головні структурні елементи презентації, що вивчаються в рамках навчальної програми вузу.
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Phung, Hyu Nghia. "Interpretační hodnota obrazové informace a její význam při tvorbě grafických modelů a infografik." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197415.
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Graphic figures and various types of infographics have become an essential part of the scientific papers, business presentations and study materials. Although, authors of these documents often lack the knowledge of basic rules and principles of graphic design and learn how to create figures by trial and error. Literature addressing the issues of effective verbal (presentation skills) and non-verbal (principles of scientific writing) is available and accessible. Though literature addressing the issues of scientific figure design and general visual design are very few, sometimes non existent, despite the fact that images, figures and various charts are one of the most effective mediums for information sharing. This lack of material knowledge is detrimental to the quality of works of managers, professors and researchers. This thesis attempts to fill in this gap and motivate readers to further development and research of the issue. The thesis addresses the issue of figures from its core, those being the basic principles of image perception and interpretation. Building on concepts of theorists like Peirce, Saussure and Eco the thesis will then define the meaning and purpose of "Image Interpretation Value". Selected principles of figure construction and interpretation will be introduced. These principles will then be further analyzed and applied on the level of business and scientific figures. Each chapter will include various graphic figures and practical examples to enhance further understanding of the issue. The primary purpose and goal of this thesis is to create an easy-to-follow set of instructions and suggestions on how to design effective and intelligible figures to be used in the fields of business communication, scientific research and academic teaching.
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Koah, Ming-chu Pearl, and 郭明珠. "A comparison of the effectiveness of traditional teaching and CD-ROM based presentation of business English vocabulary." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2000. http://hub.hku.hk/bib/B31944607.
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Koah, Ming-chu Pearl. "A comparison of the effectiveness of traditional teaching and CD-ROM based presentation of business English vocabulary." Hong Kong : University of Hong Kong, 2000. http://sunzi.lib.hku.hk/hkuto/record.jsp?B22189579.
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Harrison, David Shelby. "Activity-Based Costing & Warm Fuzzies - Costing, Presentation & Framing Influences on Decision-Making ~ A Business Optimization Simulation ~." Diss., Virginia Tech, 1998. http://hdl.handle.net/10919/30412.
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Activity-Based Costing is presented in accounting text books as a costing system that can be used to make valuable managerial decisions. Accounting journals regularly report the successful implementations and benefits of activity-based costing systems for particular businesses. Little experimental or empirical evidence exists, however, that has demonstrated the benefits of activity-based costing under controlled conditions. Similarly, although case studies report conditions that may or may not favor activity-based costing decision making, controlled studies that measure the actual influence of those conditions on the usefulness of activity-based costing information are few.
This study looked at the decision usefulness of activity-based costing information under controlled, laboratory settings. An interactive computer simulation tested the ability of 48 accounting majors to optimize profits with and without activity-based costing information and tested to see if presentation format or decision framing would influence their outcomes.
The research showed that the activity-based costing information resulted in significantly better profitability decisions and required no additional time. Presentation in graphic (bar charts) or numeric (tabular reports) format did not influence profitability decisions but the graphs took longer for analysis and decision making. Decision framing influences were shown to beneficially affect profitability decisions but did not require additional time. Decision framing was especially helpful with the non-activity based costing information; it had no significant effect on activity-based costing performance.Ph. D.
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Šúryová, Tatiana. "Zavedení elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222550.
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This diploma thesis deals with the creation a web presentation of e-commerce of a firm. It includes descriptions and analysis of the specific subject. Also it contents suggestion of electronic commerce, which should contribute to a stable position of the firm in this market, to increase awareness among customers and ultimately to increase profits. Then it describes the problems related to implementation of e-commerce and economic evaluation of the proposal for electronic commerce.
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Carvalheira, Patrícia Quartin Valdez dos Santos. "A comunicação integrada de marketing em contexto B2B : elaboração de um plano de comunicação integrada de marketing na Presentation Editor." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7987.
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Mestrado em MarketingA comunicação integrada de marketing (CIM) revela-se fundamental às empresas, num ambiente de comunicação caraterizado por rápidas mudanças e onde o envolvimento dos clientes requer uma nova e cuidada abordagem integrada (Clow e Baack, 2013). Este projeto visa a elaboração de um plano de comunicação integrada de marketing para a empresa Presentation Editor, caraterizada por se inserir exclusivamente no contexto de mercado Business-to-Business, tendo como objetivos principais o aumento da notoriedade e reforço da presença da empresa dentro do setor de atuação e a conquista de uma carteira inicial de clientes. De forma ao alcance dos objetivos adotou-se uma estratégia centrada maioritariamente na comunicação on-line, na presença da empresa em eventos relevantes no setor e no desenvolvimento do trabalho das vendas pessoais. As áreas de atuação adotadas visam uma mudança de comportamento no mercado face à empresa, sendo definidas táticas realistas e exequíveis de acordo com as especificidades próprias da empresa.
The integrated marketing communications (IMC) is recognize as a fundamental concept to all firms, in a mark communication environment characterized by quick changes and where the customers' engagement requires a new and carefully integrated approach (Clow and Baack, 2013). This project aims to develop an integrated marketing communication plan for Presentation Editor, which is characterized for being inserted exclusively in the Business-to-Business market context. The main objectives are to increase the awareness and reinforce the firm´s presence within the sector and the achievement of an initial customer base. In order to reach these goals, it will be adopted a strategy mainly focused on an on-line communication, on the firm's presence in relevant events and on the development of personal sales. The adopted action areas seek for a change in the market's behavior regarding to the firm as realistic and feasible tactics had been defined according to the company's singularities.
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Johansson, Janet. "“Sweat is weakness leaving the body” : A study on the self-presentational practices of sporty top managers in Sweden." Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-138914.
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Embracing the symbolic interactionist view of the notion of self, applying dramaturgical theories of self-presentation, this study unpacks the linkage between leaders’ lifestyle behaviours (in athletic endeavours) and the formation of their sense of self as occupants of the leadership role from a self-expressive perspective. I conducted a study of a group of sporty top managers in Sweden. With interviews and observations, I anchored the research focus in verbal expressions within storytelling and in performative expressions of the top managers. Drawing on social interpretations of sport and athleticism and with a dramaturgical analytical frame, I examine how the sporty top managers interpret their athletic endeavours to express important values, beliefs and concerns to express ‘whom they want to become’ as occupants of the leadership role. The analysis shows that lifestyle behaviours in athletic endeavours serve as a new source of self-meanings with which the sporty top managers create and express wishful notions about themselves as occupants of the leadership role. By incorporating athletic values with their distinctive understanding of a ‘good leader’, the top managers seek to present themselves with an idealized image of ‘athletic leaders’. In this process, the top managers outline a role-script that is mainly characterized with self-disciplinary qualities and masculine values, they define the leadership context with athleticism in the centre, and they express an overt intent to elevate some people and exclude others in organizational processes based on athletic values in which they personally believe. Hence, the process of formation of self as ‘athletic leaders’ is not only ‘self-relevant’, but it is personally, interpersonally and socially (organizationally) meaningful. The analysis also shows that the top managers seek to give legitimacy and an elitist status to the idealized view of self by using expressive strategies to appropriate their appearances, regulate emotions and bodily senses, and mould a gendered self-image. This thesis contributes to leadership studies in several ways. First, the study expands on extant literature theorizing the linkage between lifestyle behaviours and the formation of sense of self as occupants of the leadership role from a new angle. It contends that lifestyle behaviours such as athletic endeavours have become a prime site where business leaders express creative narratives regarding an idealized view of themselves. Second, this study further advocates that the formation of sense of self of leaders is not a simple outcome of different forms of regulative discursive regime. Rather, this process involves creative self-reflexive activities that address individuals’ personally held values, their distinctive pursuits in becoming an idealized leader, relations with others, and some prevailing leadership notions that they believe to be closely associated with the nature of lifestyle behaviours in which they engage and commit. Third, this study confirms the notion that the formation of the understanding of self of leaders is not only a function of verbal expressive devices, but that it also involves individuals’ performative strategies in ‘expressive control’ (e.g. Down & Reveley, 2009; Goffman, 1959). This thesis adds to understanding this point of view through a discussion of self-presentational practices in non-work related activities. Finally and most importantly, this study suggests that the process of formation of the sense of self of business leaders is expressive of meanings on personal, interpersonal and social dimensions in its own right. That is, through creating new self-meanings in micro-level practices in lifestyle behaviours, the occupants of the leadership role define the situational characteristics (the leadership context), express intentions to enact the power feature of inclusion and exclusion of others; generate new understanding of the leadership role, and they reproduce and strengthen some prevailing leadership ideals.
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Leiser, Mareike, and Carola Gensert. "The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43858.
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Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. The theoretical background and the analysis are done through a developed model based on the SOR model of Mehrabian and Russell (1974). Purpose: The purpose of this thesis is to gain deeper insights about the role of authenticity on the perception of consumers towards UGC pictures which are part of the product presentation of a fashion online shop. Method: This thesis follows a qualitative study by conducting two focus group sessions with in total 15 participants, as well as semi-structured interviews with four participants of the focus group. Findings: Resulting from the findings of this thesis it could be argued, that UGC pictures would be theoretically well suited as part of the product presentation. However, not in terms of authenticity, as consumers have an existing attitude towards content from social media. Value: The findings of this thesis are providing valuable insights into the perception of UGC pictures in the context of an online shopping setting through the lens of authenticity. The presented findings are beneficial and are giving tangible advice for online shop providers to not only understand the perception of consumers to the UGC pictures but also how authenticity is influencing this perception.
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Feiereisen, Stephanie. "Consumer responses to really new products : Examining the impacts of learning strategies and presentation formats on product comprehension and attitude formation." Thesis, Aston University, 2009. http://publications.aston.ac.uk/15305/.
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Mental simulations and analogies have been identified as powerful learning tools for RNPs. Furthermore, visuals in advertising have recently been conceptualized as meaningful sources of information as opposed to peripheral cues and thus may help consumers learn about RNPs. The study of visual attention may also contribute to understanding the links between conceptual and perceptual analyses when learning for a RNP. Two conceptual models are developed. the first model consists of causal relationships between the attributes of advertising stimuli for RNPs and consumer responses, as well as mediating influences. The second model focuses on the role of visual attention in product comprehension as a response to advertising stimuli. Two experiments are conducted: a Web-Experiment and an eye-tracking experiment. The first experiment (858 subjects) examines the effect of learning strategies (mental simulation vs. analogy vs. no analogy/no mental simulation) and presentation formats (words vs. pictures) on individual responses. The mediating role of emotions is assessed. The second experiment investigates the effect of learning strategies and presentation formats on product comprehension, along with the role of attention (17 subjects). The findings from experiment 1 indicate that learning strategies and presentation formats can either enhance or undermine the effect of advertising stimuli on individual responses. Moreover, the nature of the product (i.e. hedonic vs. utilitarian vs. hybrid) should be considered when designing communications for RNPs. The mediating role of emotions is verified. Experiment 2 suggests that an increase in attention to the message may either reflect enhanced comprehension or confusion.
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Cooney, Vance. "Determining user interface effects of superficial presentation of dialog and visual representation of system objects in user directed transaction processing systems." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/290179.
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At the point of sale in retail businesses, employees are a problem. A problem comprised of high turnover, unmet consumer expectations and lost sales, among other things. One of the traditional strategies used by human resource departments to cope with employee behavior, or "misbehavior," has been to strictly script employee/customer interactions. Another, more recent approach, has been the development of systems to replace the human worker; in other words, to effect transactions directly between customers and an information system. In these systems one determinant of public acceptance may be the system's affect, whether that affect is "human-like" or takes some other form. Human-like affect can be portrayed by the use of multimedia presentation and interaction techniques to depict "employees" in familiar settings, as well as incorporating elements of human exchange (i.e., having the system use the customer's name in dialogs). The field of Human-Computer Interaction, which informs design decisions for such multimedia systems, is still evolving, and research on the application of multimedia to User Interfaces for automated transaction processing of this type is just beginning. This dissertation investigates two dimensions of User Interface design that bear on the issues of emulating "natural human" transactions by using a laboratory experiment employing a 2 x 2 factorial design. The first dimension investigated is personalization. Personalization is a theoretical construct derived from social role theory and applied in marketing. It is, briefly, the inclusion of scripted dialog crafted to make the customer feel a transaction is personalized. In addition to using the customer's name, scripts might call for ending a transaction with the ubiquitous "Have a nice day!" The second dimension investigated is the "richness" of representation of the UI. Richness is here defined as the degree of realism of visual presentation in the interface and bears on the concept of direct manipulation. An object's richness could vary from a text based description of the object to a full motion movie depicting the object. The design implications of the presence or absence of personalization at varying levels of richness in a prototype UI simulating a fast food ordering system are investigated. The results are presented.
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Park, Jihye. "The effect of product presentation on mood, perceived risk, and apparel purchase intention in Internet apparel shopping." Columbus, OH : Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1038861983.
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Thesis (Ph. D.)--Ohio State University, 2002.Title from first page of PDF file. Document formatted into pages; contains xvi, 189 p.: ill. Includes abstract and vita. Advisors: Sharron J. Lennon and Leslie Stehl, Dept. of Consumer and Textile Sciences. Includes bibliographical references (p. 150-161).
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Moore, Fiona. "Global elites and local people : images of Germanness and cosmopolitanism in the self-presentation of German transnational business people in London." Thesis, University of Oxford, 2002. https://ora.ox.ac.uk/objects/uuid:b3798743-9711-436f-bc6d-30debbd6775f.
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Although many anthropologists have studied transnational groups, few consider the way in which social organisation takes place in globalising environments. An examination of the use of symbols of Germanness and cosmopolitanism in the selfpresentation of German businesspeople in London suggests that, in doing so, they are not defining themselves as a solidary group so much as they are engaging in complex negotiations between global and local social entities. Combining Anthony Cohen's theory of the symbolic construction of groups (1985) with Erving Goffman's of strategic self-presentation (1956), I begin by examining Sklair' s (2001) hypothesis that transnational businesspeople form a detached, globalised, solidary "transnational capitalist class." I then consider the ways in which symbols are actually used in transnational business, through a case study focusing around the London branches of two German banks, the Head Office of one of them, and German-focused institutions in the UK. My analysis reveals that not only is transnational businesspeople' s use of symbols more complex than the construction of a single social group, they also use the multivalency of symbols to shift their selfpresentations and affiliations in response to the activities of other actors. I conclude by postulating a new way of looking at transnational social formations, incorporating Sklair's theory, Castells' "Network Society" ( 1996) and Appadurai's "Global Landscapes": the Transnational Capitalist Society model (TCS). This is a theoretical construct comprising all actors engaging in business activity across borders at any given time; it also includes the links between transnational social formations, and local entities inasmuch as they engage in transnational capitalism. An examination of the symbolic self-presentation of German transnational businesspeople thus suggests that, not only are they not a solidary, detached "class," but the complex, shifting nature of their interactions points to the need for a more diffuse, multiply engaged model for considering transnational social formations.
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Jörgensen, Pesch Alice, and Cilla Palmroos. "How do you succeed on Tinder? An exploratory study about young women’s self-presentation and strategies online." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49028.
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Background: As the expanding digital tools of communications provide new ways for people to interact online, new ways of initiating relationships have emerged from this technological development. From traditional online dating sites to today’s proximity dating applications that enable users to easily interact with other users nearby with the help of geolocation technology. This fast-paced movement allows dating applications to enter the market to assist people with the search for their soulmate. These dating applications such as Tinder allows people to manage their self-presentation as desired to pursue their goals online. Problem: Previous literature about self-presentation and behaviour online has mainly focused on Facebook as the context. Because of its popularity among emerging adults today, this thesis has chosen to study Tinder as a context. Additionally, previous literature about Tinder has mainly focused on the motives behind using the app. However, the examination of self-presentation focusing solely on young women and how Tinder is utilized to reach one’s goal is not thoroughly researched. Purpose: The purpose of this study is to increase the knowledge of how young heterosexual women in Sweden use self-presentation and utilize digital social platforms to reach their goal. This research examines the context of the online dating application Tinder to study experiences and get insights into how the users utilize the app and different strategies to succeed. To fulfil the purpose of this research, the research team is going to thoroughly analyse the participants’ experiences and opinions to further understand how self-presentation and strategies are implemented in a context as Tinder. Method: This thesis has followed a qualitative approach where an interpretative phenomenological analysis (IPA) strategy is used. Ten semi-structured interviews have been conducted on young heterosexual women between 18-25 in Sweden utilizing the online dating application Tinder. Results: The findings suggest that the participants use different strategies and have a varying perception of Tinder depending on how they want other users to perceive them and what their goals are. The discovered strategies are how the participants select pictures, what information they disclose in their profile, and how they interact with male users on the application. The development of the digital environment has impacted how users behave online, and findings suggest that social online platforms do not facilitate the expression of the true self online as previous literature has stated.
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Pettersson, Therese, and Johan Rundh. "Bankers presentation av risk på fonder : Vilka faktorer som ligger till grund för bankers riskklassificering av fonder." Thesis, Karlstad University, Karlstad University, Karlstad University, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5756.
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Syftet med uppsatsen är att ta reda på vilka faktorer som ligger till grund för bankers riskklassificering av fonder. För att få svar på frågan sökte vi kontakt med de fyra storbankerna, varav tre kunde ställa upp på intervju (Handelsbanken, Nordea och Swedbank). Dessa banker intervjuades via telefon då detta var den bästa metoden enligt vår synvinkel. För att få mer klarhet i ämnet har svaren från intervjupersonerna kompletterats med publicerat material på respektive banks hemsida.
Det som framkom efter insamlingen av allt material från bankerna var att samtliga banker använder sig av skalor för att presentera risk på fonder. Skalformatet samt färgsättning varierar dock mellan bankerna. Faktorer som avgör i vilken riskklass en fond hamnar i är fondens investeringsinriktning, t.ex. om det är en aktiefond eller en räntefond. Aktiefonder har generellt högre risk än räntefonder och har därmed en högre standardavvikelse. Standardavvikelsen är den faktor som mest ligger till grund för fonders riskklassificering vilket samtliga banker betonade. Det är ett riskmått som innebär att ju högre standardavvikelsen är desto högre är risken. Standardavvikelsen grundar sig på historisk avkastningsdata som varierar mellan bankerna, men det vanliga är att standardavvikelsen grundas på 1, 3 eller 5 år bakåt i tiden. Det som avgör är hur lång tid fonden har funnits. Utöver standardavvikelsen så finns det andra parametrar som bankerna använder sig av vid riskklassificering. Handelsbanken använder sig exempelvis av value at riskmetoder och stresstester. Även Nordea använder sig av value at riskmetoder i vissa fall. I Swedbanks fall kan metoden inte vara särskilt central då metoden inte har nämnts. De övriga faktorer som påverkar i vilken riskklass en specifik fond hamnar är olika risker, där marknadsrisken är den risk som påverkar mest enligt respondenterna. Andra risker påverkar också i olika grad, men den största tonvikten ligger på marknadsrisken. De olika måtten som exempelvis sharpekvot, informationskvot och aktiv risk, ligger inte till grund för fonders riskklassificering.
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Mattisson, Amanda, Caroline Wilkens, and Sanna Nevala. ""In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35782.
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Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. Due to the overexposing of marketing, traditional marketing has become less effective since the majority of the information through traditional media channels pass people by. Considering this, companies are seeking new ways to market their brand and products. A new attractive marketing tool is blogs and with the help of bloggers as influencers, companies see the potential of effectively reaching out to their desired target group. Purpose: The purpose of the thesis is to examine how advertising of brands, products and services are presented in the blog of Michaela Forni as well as the readers’ interpretation of the sponsored content. Method: This thesis adopted an abductive philosophy, with an interpretive, qualitative methodological approach. The main techniques include content analysis, narrative analysis and semi-structured interviews. Conclusion: A major finding and conclusion obtained from this study is the importance of what product or service that is promoted in the sponsored blog posts. This factor plays a crucial role whether the readers are susceptible to the sponsored message or not. Thus, sponsored posts are more appreciated than native advertising and ad-banners appearing on the blog as the latter two forms feature content not written by the blogger herself. Michaela Forni is using several presentations styles of her sponsored posts which leads to a bigger interest of the readers due to the variety. One of the most significant conclusion from this study is that branded storytelling is the most effective presentational style of sponsored content. The loyal relationship between the blogger and reader results in less ad skepticism and the reader having a positive association towards the sponsored content on the blog. The authors also identified correlations between the presentation styles of the sponsored content and readers’ interpretations.
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Leung, Wong Yuen-ching Susan, and 梁黃婉靜. "Mother tongue job-related oral competency technical presentation training effectiveness through applied linguistics." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31945107.
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Nasson, Adrian. "The journey to authentic leadership through the exploration of self." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/976.
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Thesis (MBA (Business Management))--University of Stellenbosch, 2009.ENGLISH ABSTRACT: This reflexive narrative traces the development of the author’s authentic leadership fingerprint. The document outlines the author’s developmental journey from the streets of North-End in Port Elizabeth, to the boardroom tables of major telecommunications organisations in Africa, Continental United States and Europe. Utilising autoethnography as a vehicle of enquiry, the author relates his life story, with a specific focus on significant trigger events, individuals who had a positive or negative influence on the development of his world view; and the dynamic of a racially reclassified family living in Apartheid-era South Africa. The author recounts specific incidents and reflects upon significant learnings that continue to influence his leadership style as corporate manager today. The author concludes with a reflection of the transformative power of the autoethnographic process and it’s potential use as a leadership development tool, before defining an authentic leadership fingerprint that is unique to his management style.
AFRIKAANSE OPSOMMING: Hierdie persoonlik reflekterende dokument weerspieël hoe die deurlopende ontwikkeling en persoonlike groei van die outeur se leierseienskappe verfyn is deur sy lewenservaringe en ondervinding. Die roete wat die outeur in sy persoonlike omstandighede moes onderneem om die oorbrugging, vanuit Port Elizabeth se noordelike voorstede, tot in die beheer van vergaderings in raadsale van een van Suid-Afrika, die VSA asook Europa se voorste telekommunikasiespelers te bemeester. Met behulp van outoetnografie, koppel en vereenselwig die outeur die ontwikkeling van sy lewensverhaal met spesifieke gebeurtenisse, positief sowel as negatief, asook met die individue wat ‘n moontlike impak gehad het op sy uitkyk op die lewe sowel as die leierseienskappe wat die outeur vandag in sy daaglikse lewe so suksesvol weerspieël en implimenteer. Die dokument raak ook aan die historiese rasse klassifikasie en apartheidswette van Suid-Afrika en watter impak dit op die outeur se familielewe asook persoonlike opvoeding en ontwikkeling gehad het. Die proporsionele bydrae van hierdie eksterne insette soos vergestalt deur staatsregulasies en diskriminasie word bespreek met spesifieke verwysing na die invloed wat dit gehad het op die ontwikkeling van die outeur as leier en watter impak dit moontlik kon gehad het met verwysing tot die outeur as leier en bestuurder soos wat spanlede en mense in sy daaglikse lewe hom ervaar. Die outeur sluit af met ‘n oorsig gefokus op die moontlike impak wat ‘n outoetnografie proses op verandering in ‘n werkshoedanigheid kan hê met betrekking tot die moontlike insluiting in die leierskap onwikkelingsproses van maatskappye. Die klem val op die ontwikkeling van die toekomstige leier en hoe die outoetnografie proses ‘n roete of handleiding kan verskaf vir die omskrywing van die leier se individuele en unieke styl van leierskap.
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Teriö, Karin, and Michaela Berg. "Personfied Brands : Identity Projects in Social Media." Thesis, Stockholm University, School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-42399.
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The popularity of social media have increased over the last years, appearing under variousbrands with millions of members worldwide. This thesis exemplifies how the features in twoof the most popular social media of today, Facebook and Twitter, can enable individuals touse these forums as tools for presentation and promotion of their identities.
The empirical material was gathered through qualitative interviews with 13 users of socialmedia, illustrating how individuals actively strive to use these forums to create positiveassociations around their persons.
What is perceived as beneficial communication varies with individuals different socialcontexts, learned through socialization mechanisms similar to those in real life. Social mediacommunication allows individuals to highlight preferable parts of their personality whileminimising negative to a higher extent than what sometimes is possible in the physicalreality, thus increasing the possibilities to communicate a desired self. The insights providedin this thesis can contribute to the understanding of social media as a phenomenon, as wellas increasing the knowledge around individuals purposes and user preferences as consumersof these media.The popularity of social media have increased over the last years, appearing under variousbrands with millions of members worldwide. This thesis exemplifies how the features in twoof the most popular social media of today, Facebook and Twitter, can enable individuals touse these forums as tools for presentation and promotion of their identities.The empirical material was gathered through qualitative interviews with 13 users of socialmedia, illustrating how individuals actively strive to use these forums to create positiveassociations around their persons.What is perceived as beneficial communication varies with individuals different socialcontexts, learned through socialization mechanisms similar to those in real life. Social mediacommunication allows individuals to highlight preferable parts of their personality whileminimising negative to a higher extent than what sometimes is possible in the physicalreality, thus increasing the possibilities to communicate a desired self. The insights providedin this thesis can contribute to the understanding of social media as a phenomenon, as wellas increasing the knowledge around individuals purposes and user preferences as consumersof these media.
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Simunic, Andrea. "The life of the fashion blogger : an exploratory study of self-identity and self-presentation on personal style bloggers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12712.
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Background: The phenomenon of the 21st century, fashion bloggers, are having something that the glossy fashion magazines and fashion advertisements never had – a personal touch through their identity. Through sharing experiences, opinions and feelings about garments, shopping and other fashion related subjects, fashion bloggers share their self. Hence, blog can be the space where bloggers present, create or edit their self, shifting between who they really are and who they desire to be.Purpose: The purpose of this study is to get a deeper insight into the phenomenon of the fashion blogger by investigating bloggers self-presentation through the blog and the relation of their online identity to their real- and ideal-self.Design/method: This study was designed as an exploratory two case study. The data was collected by using three different methods: the content analysis, the go-along method and the semi-structured interviews. The sources included blog content, human behavior and verbalnarratives. The thematic analysis technique was used to analyze the data.Results: Case I, a professional Croatian blogger, showed the usage of indirect elements to present the self on the blog and through blogging activities as well as the usage of ingratiation to maintain personal and business relationships, and competence to present the self as professionally competent. It also showed the usage of photo shooting as a cue for impression management as well as the struggle between different selves on the blog. Finally, the results highlighted the role of the blog in actualizing the self. Case II, a hobby Croatian blogger, showed the usage of direct and indirect elements to present the self on the blog and through blogging activities, as well as the intention to create a ‘fashionable personae’. It showed the usage of ingratiation to appear likeable and to get recognition, and competence to present the self as social. Analysis indicated the practice of fashion through dressing with an intention to create the ‘blogger’ identity and reach the ideal-self. The blog was found to be the place for practicing the self-confidence and the self-identity construction.Conclusion: Case I showed the extensive conscious usage of the blog features and engagement into the blogging activities to present the self and usage of two self-presentation strategies; ingratiation and competence. Overall, it showed that the identity presented on the blog is majorly a reflection of already constructed identity and descriptive self while the significance of the blog is seen in the desire to reach self-actualization. Case II showed more unconscious usage of the blog features and engagement into the blogging activities to present the self and usage of two self-presentation strategies: ingratiation and competence. It also showed that the online identity on the blog mainly serves as a ‘trial identity’ through which the real-self is yetto be found and defined and through which the ideal-self is constantly reached. This study presents the first step into understanding how can blogger’s self-identity and self-presentation can be beneficial for the brand’s marketing strategy.
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Meuer, Rebecca. "Online Self-Presentation During Transition : Qualitative Study about Personal Branding and the Self in Transition." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-86171.
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Up until now, there has only been a limited amount of research in the field of online self- presentation in combination with young adults transitioning from a social to a professional self online. The purpose of this thesis is to extend the existing literature and address the gap by exploring how students present themselves before, during and after the transition from university to work. The study was built on the self-presentation theory by Erving Goffman (1959) in combination with the role identity theory as well as the career development framework by Donald Super (1980). To answer the research question and fulfill the purpose of this study an exploratory research method in combination with a qualitative, inductive research approach was chosen. Ten long, semi-structured, in-depth interviews were conducted using the long interview guide by McCracken. Individuals from Germany and Sweden between the ages of 21 and 26 were interviewed. The main findings showed that young adults categorize social media networks into two categories: private (social) and public (professional) applications. Individuals of the establishment phase meaning after transition to work represent a more professional self and alter other parts of the self. This process takes place over time and the representation of a professional self increased in importance and relevance. Individuals of the exploration phase meaning before transitioning to work show intentional behavior patterns towards their social self but not professional self. Therefore, the further individuals move towards the next life phase the more the presentation of the self moves towards a professional and intentional appearance online when in front stage. When in backstage privacy settings enable a carefully chosen audience for the more private self to be shared. The process of online self-presentation on social media is still a more intuitive process but the transition between different types of self can be linked to a stronger identification with a new life role.Fram tills nu har det endast gjorts en begränsad mängd forskning inom online-självpresentation i kombination med unga vuxna som övergår från ett socialt till ett professionellt online-jag. Syftet med denna uppsats är att utöka den befintliga litteraturen och ta itu med kunskapsgapet genom att utforska hur studenter presenterar sig före, under och efter övergången från universitet till arbete. Studien byggdes på självpresentationsteorin av Erving Goffman (1959) i kombination med rollidentitetsteorin och karriärutvecklingsramen av Donald Super (1980). För att besvara forskningsfrågan och uppfylla syftet med denna studie valdes en explorativ forskningsmetod i kombination med en kvalitativ, induktiv forskningsstrategi. Tio halvstrukturerade djupintervjuer genomfördes med hjälp av McCrackens långa intervjuguide. Individer från Tyskland och Sverige i åldern 21 till 26 år intervjuades. De viktigaste resultaten visade att unga vuxna kategoriserar sociala medier i två kategorier: privata (sociala) och offentliga (professionella) användningsområden. Individer från etableringsfasen, som innebär fasen efter övergång till arbete, representerar ett mer professionellt jag i jämförelse med andra delar av jaget. Denna process sker över tid och representationen av ett professionellt jag ökade i betydelse och relevans. Individer i utforskningsfasen, vilket innebär fasen innan övergång till arbete, visar avsiktliga beteendeförändringar mot sitt sociala jag men inte mot det professionella jaget. Följaktligen, desto längre individer rör sig mot nästa livsfas, desto mer rör sig självpresentationen mot ett professionellt och avsiktligt framträdande online när de befinner sig på den publika scenen. När de befinner sig i bakgrunden kan det mer privata jaget delas för en noggrant utvald publik. Processen med självpresentation online på sociala medier är fortfarande en mer intuitiv process men övergången mellan olika typer av jag kan kopplas till en starkare identifiering med en ny livsroll.
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Kadleček, Tomáš. "Model elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221697.
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The thesis focuses on questions dealing with a model project of a company e-shop. The work analyses the use of the company e-shop and it contains an analysis of a particular company, theoretical data and possible solutions.
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Meharia, Priyanka. "USE OF VISUALIZATION IN DIGITAL FINANCIAL REPORTING: THE EFFECT OF SPARKLINE." UKnowledge, 2012. http://uknowledge.uky.edu/busadmin_etds/1.
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Information visualization (InfoViz) is an essential component of decision support systems (DSS). Sparklines is a visualization tool. This study examines if Sparklines in digital financial reports aids novice investors and if so under what circumstances? Does it enhances decision-making performance and facilitates effective decision-making experience? Additionally, does it lowers decision making effort; reduces dilution effect from non-relevant data in financial reports and mitigates recency bias in using digital financial reports?
The hypothesis is guided by the theory of Proximity Compatibility Principle and the Theory of Cognitive Fit. The research methodology for this study is a repeated measure, controlled laboratory based experiment. A pilot test was conducted in with a sample of forty undergraduate students from Gatton College of Business and Economics. The sample size for this study was 275 subjects.
The result revealed that there was significant effect of sparklines on decision making performance and it provides an incremental value over a tabular format. Sparklines makes an important contribution towards mitigating recency bias. The results also suggested that the irrelevant information cue in the shareholder’s report were not able to weaken the impact of relevant information in the audited financial data reported using sparklines. Sparklines increased the attention of the readers to the tables. Subjects performed the integrative tasks and spatial better when using Sparklines. For tasks such as symbolic tasks, Sparkline does not necessarily improve decision performance.
It was also found out that decision makers experience greater satisfaction when using sparklines. The overall cognitive load experienced by subjects was lower using sparklines when task demands are high (such as in a bankruptcy prediction task). Interestingly, the results indicate that there is no significant effect of sparkline on decision confidence and time. In conclusion, recall of facts and pattern among subjects was found superior with use of sparkline.
This study provides an empirical and justifiable basis for policy makers to make explicit recommendations about use of novel graphics such as sparkline in digital financial reports. Limitations of this study are noted.
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Granlund, Kajsa, and Ylva Julihn. "Katalog vs Nätbutik : en studie om produktpresentation av modevaror inom distanshandeln." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19616.
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The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids. It might be that the catalogue has potentials that the Internet lacks. Hence, this study aims to identify and describe differences between mail-order catalogues and web shops in the presentation of fashion products. The theoretical frame of reference for this study consists of literature on marketing, brands, and fashion marketing by catalogue and Internet. This is primary an empirical study and the literature's function is that of inspiration and support for us in our analysis and our conclusions. The empirical material consists of a survey on the mail-order company Ellos’s spring and summer catalogue of 2009, and their web shop for the same time period. First we constructed a set of mutually exclusive criteria to apply in our analysis (e.g., colour, perspective and information). A number of standard garments were then chosen, and for each of these garments, we applied our model and performed a comparative analysis. To give the reader a better understanding of the survey's result, we included images to show specific phenomena along with our findings. The main differences between catalogues and web shops could be summarized as follows: Web shops provides immediate information about stock status and campaign prices, this cannot be done in the catalogue. The catalogues on their hand provides the customer with a lot of ideas on how to wear, and how to combine the different garments. This could easily be achieved in the web shop too, and we find it a bit surprising that it is not.Program: Textilekonomutbildningen
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Eichhorn, Bradford Reese. "THE IMPACT OF USER INVOLVEMENT ON INFORMATION SYSTEM PROJECTS." Cleveland State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=csu1410793063.
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Bajrami, Linda, and Lina Nilsson. "Tinder – Dejting eller Hook-up? : Hur konsumtion av Tinder ger uttryck föridentitet." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12720.
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Syftet med denna studie var att bidra till ökad kunskap om människors självuppfattningargenom konsumtionen av Tinder och för att uppnå detta har unga människors erfarenheter ochföreställningar om Tinder analyserats. Uppsatsen har en induktiv ansats och ett kvalitativttillvägagångssätt. Materialet samlades in genom semistrukturerade intervjuer och för attkomplettera detta genomfördes även netnografiska intervjuer. Från empirin skapades entematisering utifrån informanternas utsagor och tre huvudteman arbetades fram. Det förstahuvudtemat behandlade Tinders olika konsumtionsområden, Konsumera Tinder, som är avvikt i analysen framförallt genom sin förklaringsfaktor till de två efterkommande teman;Tinder - dejting eller hook-up samt Tinder och självet. Det empiriska materialet analyseradesutifrån socialpsykologiska teorier om självet och konsumtion. I uppsatsen finns ett flertalspänningsfält som framkom under intervjuerna och däribland finns spänningsfältet huruvidaTinder är en dejting eller en hook-up app. Detta tema studerades utifrån flera underteman föratt slutligen leda fram till att konsumtionen av Tinder har en inverkan i unga människorssjälvuppfattning. I studien framkom att ett antal olika sätt unga människor konsumerar Tinderpå och beroende på hur Tinder konsumeras kommer skilda självuppfattningar till uttryck.Vidare redogör studien för att unga människor konstruerar en förskönad presentation av sigsjälva på Tinder och det framkom en medvetenhet om att denna presentation inte stämmermed verkligheten. Unga vuxna förskönar sina presentationer i förhoppningen om att uppnåfler matchningar och med detta beteende visade det sig följa en objektifiering där andraanvändare snarare sågs som ett objekt än en person.The purpose of this study was to contribute to increased knowledge of individuals selfperceptionsthrough the consumption of Tinder. To fulfill the purpose, young individualsexperiences and beliefs about Tinder have been analyzed. The thesis has an inductive and aqualitative approach.The empirical material was collected through semi-structured interviews,and in addition to this, netnographic interviews were conducted. From the empirical work, athematicization was created based on the statements of the informants and three main themeswere devised. The first main theme approached Tinder's different consumption areas,Consuming Tinder, which is important in the analysis, primarily through its explanation factorfor the two following themes; Tinder - dating or hook-up as well as Tinder and self. Theempirical material was analyzed based on social psychological theories of self andconsumption. The thesis contains a number of topics that emerged during the interviews,including the tension whether Tinder is a dating or a hook-up app. This theme was studied onthe basis of several subtitles to ultimately conclude that the consumption of Tinder is havingan impact on young people's self-perception. The study found a number of different waysyoung people consume Tinder and, depending on how Tinder is consumed, differentiate selfperceptionsto expression. Furthermore, the thesis conclude that young people construct aaltered presentation of themselves on Tinder, and there is an awareness that this presentationis not true to reality. Young adults alter their presentations in the hope of achieving morematches, and with this behavior, it appeared to follow an objectification where other userswere more viewed as an object than a person.The thesis is written in Swedish.
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Lundgreen, Michael Scott. "A career preparation curriculum for [the] San Bernardino Employment Development Department." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2121.
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The purpose of the project was to develop a training course for the city of San Bernardino Employment Development Department [EDD] to introduce job seekers to the primary marketing skills necessary for obtaining gainful employment.
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Eriksson, Sofia, and Camilla Hedinge. "Webbutiker : Hur hanteras frånvaron av det fysiska rummet för kommunikation?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19608.
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Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and customercommunication methods for this way of shopping. In physical shops the customer hasthe ability to try on the garments and be pampered by the staff. All in all, the wholevisit can be seen as an experience. For the fashion web shops, this is not possible andhence, they have to find other ways.Our purpose with this study is to describe how web shops replace the physical roomfor communication. We will do that by identify and describe the different functionsoffered to the fashion web shops' customers. Further we aim to find out whichfunctions can be regarded as standard, and which are extra and hence could be seen ascompetitive advantages. Based on these descriptions we will be able to present anormative model for best practice for the fashion web shop industry.Our literature review begins with a general introduction to marketing, marketcommunication and how Internet has affected these two areas. This is followed by amore focused review on the literature of web shops and the various functions relatedto them, for example product presentation and different kinds of services. Theprimary aim of our literature review was to formulate our research questions but it hasalso provided us with concepts and models for the structuring of our findings.We started our study by mapping the field of web shops by making observations onthe Internet. Then we divided our material in categories so that we could limit ourfurther part of the study. We chose H&M, Nelly and Acne as study cases for our indepthstudy, and we chose another seven web shops for comparisons. The functionsthat were observed more thorough were product presentation, purchase related andrelation oriented functions. Our empirical material was then analysed according toKotler’s levels of product. By doing this we also present the normative model for bestpractice.We have found that web shops use several different methods to replace the physicalfunctions. Both virtual dressing rooms and video clips of catwalks will probably be apart of best practice in the future. The loss of the physical functions makes it difficultII Ifor web shops to fully compete with physical shops. There are however severalbenefits of web shops that customers can’t get from a physical shop, for example thelarge range of products, and the 24-hours availability. In conclusion, physical andvirtual shops convey different kinds of experiences for the customer. Web shops canbe a complement to physical shops, but they will probably not be able to fully replacethem.This Bachelor thesis will follow in Swedish.Program: Textilekonomutbildningen
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Enblom, Rebecca, and Amanda Pettersson. "Konsumenters emotioner gentemot det personliga varumärket : En kvalitativ studie." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30405.
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Titel: Konsumenters emotioner gentemot det personliga varumärket – En kvalitativ studie. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Rebecca Enblom och Amanda Pettersson. Handledare: Jonas Molin och Lars-Johan Åge. Datum: 2019 – Juni. Syfte: Syftet med denna studie är att bidra till en djupare förståelse för hur skriftliga självpresentationer påverkar potentiella konsumenters emotioner gentemot det personliga varumärket. Metod: Studien utgår från en kvalitativ forskningsmetod med ett induktivt förhållningssätt samt hermeneutiken som forskningstradition. För att studera potentiella konsumenters emotioner gentemot det personliga varumärket har data främst samlats in via tio semistrukturerade intervjuer. Dessa har sedan analyserats genom en tematisk analys. Resultat & slutsats: Resultat från denna uppsats visar på att strukturerade samt korta men koncisa självpresentationer skapar ett gott första intryck. Dessa ska sedan byggas upp på ett sätt som skapar en nyfikenhet hos potentiella konsumenter. Det är även viktigt att via självpresentationen få fram ett engagemang samt känslan av förtroende. Examensarbetets bidrag: Denna forskning bidrar med kunskap om hur fastighetsmäklare och andra professionellt yrkesverksamma individer kan skapa ett personligt varumärke i form av en självpresentation. Detta i syfte att generera positiva emotioner hos potentiella konsumenter. I och med detta fyller studien det forskningsgap vi funnit på området gällande det personliga varumärket. Förslag till fortsatt forskning: Med tanke på att en kvalitativ forskningsmetod använts blir resultatet omöjligt att generalisera. Därför efterfrågar vi en liknande studie av kvantitativ art. Intressant vore även att djupare studera korrelationen mellan emotioner inför det personliga varumärket samt personlighetstyp. Till sist föreslår vi även vidare forskning gällande sociala mediers inverkan på konsumenters emotioner gentemot det personliga varumärket. Nyckelord: Personligt varumärke, branding, digital marknadsföring, online marknadsföring, självpresentation, emotioner.Title: Consumers emotions towards the personal brand – A qualitative study. Level: Student thesis, final assignment for Bachelor Degree in Business Administration. Author: Rebecca Enblom and Amanda Pettersson. Supervisor: Jonas Molin and Lars-Johan Åge. Date: 2019 – June. Aim: The aim of this study is to contribute to a deeper understanding of how written self-presentations affect the potential consumers’ emotions towards the personal brand. Method: The study is based on a qualitative research method with an inductive approach and a hermeneutic research tradition. In order to study the potential consumers’ emotions towards the personal brand, data has mainly been collected through ten semi-structured interviews. These have later been analyzed by using a thematic analysis. Result & Conclusions: Findings from this study show that short and well-structured self-presentations create a good first impression. The self-presentations should be formed in a way that creates curiosity among potential consumers. It is also important that the presentations bring out a feeling of commitment and trust. Contribution of the thesis: This research contributes knowledge about how real estate agents and other professionals can create a personal brand in form of a self-presentation. This with the purpose to generate positive emotions among potential consumers. As a result, the study fills the research gap we found on the subject of the personal brand. Suggestions for future research: Given that a qualitative research method has been used, the result is not possible to generalize. Therefore, we are requesting a similar study with a quantitative approach. It would also be interesting to study the correlation between emotions towards the personal brand and personality features. Finally, we propose a continued research about social media’s impact on consumers’ emotions towards the personal brand. Key words: Personal brand, branding, digital marketing, online marketing, self-presentation, emotions.
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Hemmarö, Linnéa, Jaqueline Karlsson, and Emelie Tegebo. "Konsumtion av Tinder: En studie om framställande av sig själv och konsumering av andra på Tinder." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21684.
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Syftet med studien var att bidra med förståelse för hur användare av applikationen framställer sig själva, jämfört med hur de konsumerar samt bedömer andras profiler. Studien tar upp huruvida konsumtionskultur och sociala strukturer påverkar konsumenternas användning av Tinder samt hur det uttrycker sig i deras konsumtion. Studien har genomförts genom en kvalitativ ansats som grundats i tre fokusgruppsdiskussioner. Fokus har där legat kring hur och varför personer använder sig av nätdejtingapplikationen Tinder. Det empiriska materialet i studien är analyserad med hjälp av teorier kring konsumtionskultur ur ett socialpsykologiskt synsätt. Frågorna har utformats genom en undersökning av konsumenters användande och beteende kopplat till applikationen vilket resulterat i följande frågeställningar, Vad önskar användaren uppfylla genom sin konsumtion av Tinder?, Hur framställer man sig själv genom sin profil på Tinder? och Hur konsumerar användaren andras profiler på applikationen? Studiens resultat visar på att unga vuxna konsumerar applikationen när de har en önskan om att fly vardagen. Konsumtionen bidrar till en uppskattning av konsumenternas egna värde och resulterar i konsumenternas självförverkligande med applikationen som redskap. Tinder ger utlopp för fantasi vilket blir värdeskapande för konsumenten när hen konstruerar sin egna profil eller när hen konsumerar andras profiler.The purpose of this study was to contribute an understanding of how users of the application Tinder present themselves, compared to how they consume and evaluate others profiles. The study addresses whether consumption culture and social structures affect consumers' use of Tinder and how it shows through their consumption. The study has been conducted through a qualitative approach based on three focus group discussions. The main focus has been on how and why people use the online dating application Tinder. The empirical material has been analyzed by using theories of consumption culture from a social psychological perspective. The research questions aims to study the needs and purpose of consumers linked to the application, which has resulted in the following questions: What does the consumers wish to fulfill through its consumption of Tinder?, How do consumers present themselves through their profiles on Tinder? and How does the user consume others profiles on the application? The result of the study shows that young adults consume the application when they wish to escape everyday life. Consumption contributes to an estimation of the consumers own value and results in the consumers self-realization with the application as a tool. Tinder provides the outlet for imagination that creates value for the consumer when constructing his own profile or when consuming others profiles. The thesis is written in Swedish.
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Nguyen, Phuong Linh, and Niklas Jansson. "Egenupparbetade immateriella tillgångar : En komparativ studie av IAS 38 och K3." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26033.
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Forskning och utveckling utgör den största posten bland egenupparbetade immateriella tillgångar. Inom bara Europa uppgick läkemedelsföretagens investeringar inom forskning och utveckling till 37 500 miljoner euro. Hur dessa utgifter ska redovisas har länge varit uppe för diskussion. Det finns två möjliga sätt att redovisa utgifter för forskning och utveckling. Antingen kostnadsförs utgifterna direkt i resultaträkningen eller så aktiveras utgifterna till immateriella tillgångar i balansräkningen. Aktivering förutsätter dock att vissa kriterier enligt IAS 38 är uppfyllda. Studiens syfte är att undersöka hur skillnaderna mellan de olika redovisningsmetoderna för forskning och utveckling påverkar företagets långivare och investerare. Vidare syftar även studien till att undersöka vilken redovisningsmetod som är mest fördelaktigt för långivare och investerare. Detta har undersökts genom konstruerade typfall där IAS 38 och K3-regelverket för egenupparbetade immateriella tillgångar har tillämpats. Empirin från typfallen har analyserats utifrån relevanta nyckeltal, positiv redovisningsteori och redovisningens kvalitativa egenskaper. Resultatet av studien visar att vald redovisningsmetod ger endast en liten påverkan på företagens finansiella ställning. Företag som tillämpar standarderna utgivna av IASB erfordras fler krav på antal upplysningar. Vid tidpunkten då ett projekt befinner sig i utvecklingsfasen har företaget kontroll över en resurs som kommer att inbringa framtida kassaflöden. Därför blir slutsatsen att IAS 38 bör tillämpas. Denna standard ger en mer rättvisande bild och speglar verkligheten bättre samt höjer kvalitén på de finansiella rapporterna.Research and development constitutes the largest post among internally generated intangible assets. Investment in research and development among the pharmaceutical industry amounted to 37 500 million euros, solely in Europe. How these expenditures should be accounted for has been subjected to debate for a long time. Accounting for research and development is made feasible through two methods. The company can either classify the research and development expenses as any expenditure on the income statement or capitalize the internally generated assets on the balance sheet. However, according to IAS 38 companies are required to meet certain criteria before capitalizing the assets. The purpose of the study was to examine how the discrepancies between these accounting methods affected the company’s creditors and investors. Furthermore, the study aims to examine which accounting methods are most advantageous for the creditors and investors. The study has been executed through self-constructed cases where IAS 38 and K3 framework have been practiced. The empirical results from the cases have been analyzed with regards to relevant key figures, positive accounting theory, prudence concept and accounting qualitative characteristics. The result from the study demonstrated that accounting methods have little to no effect on the financial statements. Financial statements are affected marginally regardless of the chosen method. The results concluded that compliance with IAS 38 issued by IASB offers a fair presentation of the financials, which subsequently reflects the reality better as well as heightens the quality of the financial statements and shall therefore be practiced.
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Johnson, Paige Whitney. "An Exploration of Names in Social and Professional Settings for Persons with Ethnically Identifying Names." FIU Digital Commons, 2018. https://digitalcommons.fiu.edu/etd/3900.
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The overarching purpose of this collected papers dissertation was to explore the perspectives and experiences related to names in social and professional settings for persons with ethnically identifying names. The first paper was an integrative literature review. The second paper was a qualitative study utilizing the phenomenological approach. Both studies utilized self-presentation theory, while Study #2 added social penetration theory and social identity theory. Self-presentation theory posits that people put forth a public face to show that they possess desirable characteristics to observers. Social penetration theory is centered on the concept of self-disclosure and the notion that people carefully construct their level of disclosure based on the interaction and how they wish it to proceed. Finally, social identity theory puts forth that people categorize others to determine with whom to align themselves and whom to exclude. These theories undergirded the studies and directed the inquiry.
Study #1 reviewed literature to determine if names and self-presentation were studied within HRD. Only one study was found. The extant literature was largely quantitative, focused on job market reactions to applicant names, and assumed characteristics. Overall, the studies were focused on how best to present an applicant based on their name and the possible consequences of self-presentation in undesirable categories (e.g., minority applicants with “unique” or “ethnic” names). The literature indicated that applicants best presented when they utilized names that indicated non-minority ethnicity (e.g. White).
Study #2 explored the opinions, experiences and behaviors of interview participants with ethnically identifying names related to social identity, self-presentation and social penetration. This study consisted of interviewing 15 people of either Asian, African, Caucasian or Latino/Hispanic ethnicity. Findings suggested that names did matter to the participants and that their behaviors and opinions related to their self-presentation and self-disclosure were colored by their experiences as someone with an ethnically identifying name; both professionally and socially.
Overall, the findings of these studies are a starting point into the HRD literature to inform organizational research and practice. Additional research is needed to create a more comprehensive picture of the issues involved and work towards best practices and interventions.
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Carl, Walter John. "The (interactional) business of doing business a rhetorical discursive action analysis of an e-commerce business opportunity /." 2001. http://ir.uiowa.edu/etd/190.
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Thesis (Ph. D.)--University of Iowa, 2001.Supervisor: Steve Duck. Title-page, preliminaries, Certificate of approval, and Table of contents also issued in paper (xv, 9 leaves ; 28 cm.). Includes bibliographical references. Also issued on CD-ROM (104 files, 37 megabytes).
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Yang, Wen-Hsiu, and 楊雯琇. "Students'' Perceptions of Making PowerPoint Presentations for Business Purposes." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24063618588735761799.
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碩士國立高雄第一科技大學
應用英語研究所
101
With the growing development of teaching language for specific purposes, branches of English for Specific Purposes (ESP) have been developed including English for Business Purposes (EBP). From the industry perspectives, the competence of making effective communication at the workplace is crucial for college students. In particular, making PowerPoint presentations is one of the most common oral communication skills in business and it has received greater attention in recent years. How to use PowerPoint effectively in presentations has became a survival skill for students who wish to succeed in business in the future. Though PowerPoint is a powerful and ubiquitous presentation technology; there are limited studies investigating students’ use of this technology in making oral presentations, especially in the EBP field. The purpose of the present study is to explore students’ perception, performance, and difficulties in making effective PowerPoint presentations for business purposes. Therefore, the researcher conducted a study using a questionnaire and interviews as research instruments. Sixty-five English majors from two different classes participated in the study. In order to compare less experienced students and more experienced students, 43 sophomores and 24 seniors were invited to voluntarily participate in the study. Besides, a number of student’s PowerPoint slides were used as supplemental data to the students’ questionnaire responses. In order to investigate students’ perception, performance, and difficulties in making business presentations using PowerPoint, the researcher developed five dimensions consisting of (1) contextual awareness, (2) information literacy, (3) background knowledge, (4) language use, and (5) visual design. According to the statistical results of the questionnaire responses, the two classes showed more similarities in both perception and difficulty part, but they showed more differences in the performance part. In the perception part, both groups of students responded that information literacy was important. As for their difficulties, students had difficulties in background knowledge and information literacy. In their perceived performance with supplement of the students’ PowerPoint slides, two groups of students had significant differences in contextual awareness, language use and visual design. The seniors considered contextual awareness more important than the sophomores, especially regarding the audience awareness. Therefore, they paid more attention to the audience’s needs or expectations when designing slides. Moreover, the seniors’ slides had more effective language use and visual design than the sophomores’ slides. According to the interviews with the students, the reasons for their differences could probably because of their instructor’s teaching emphasis and their understanding of what business presentations should be. Based on the findings, pedagogical implications are provided in the end.