Academic literature on the topic 'Business websites'

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Journal articles on the topic "Business websites"

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Galati, Antonino, Maria Crescimanno, Salvatore Tinervia, and Dario Siggia. "Website quality and internal business factors." International Journal of Wine Business Research 28, no. 4 (November 21, 2016): 308–26. http://dx.doi.org/10.1108/ijwbr-08-2015-0026.

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Purpose The purpose of this paper is dual. The first is to assess the quality of websites of Italian wineries, using the Web Assessment Index (WAI), and compare e-commerce and e-marketing websites. The second is to verify the existence of a relationship between the website quality and business revenue, on one hand, and the characteristics of managers, on the other. Design/methodology/approach A two-step survey was carried out to respond to the aims of the study. First, a sample of wineries was contacted to capture information on both the wineries and managerial characteristics. On the basis of the observed data, a second step of the analysis was performed taking into consideration 84 wineries having a website. The website quality has been evaluated by WAI, and afterwards, it has been related to the internal business factors previously identified. Findings Findings show that the website quality is higher in e-commerce websites than in e-marketing websites, and that business revenue and the education level of managers have a positive influence on the websites’ quality. Research limitations/implications The results of the study need to be interpreted within the context for which this research was designed and cannot be applied generally to all businesses. Practical implications Findings have some theoretical and practical implications. From a theoretical point of view, this study validates the WAI model in the wine sector. From a managerial perspective, results are useful both for wineries creating an online presence for the first time, and for those already existing which, and for system designers of websites. Originality/value Very few empirical studies have been conducted on the relationship between website quality, business performance and managerial characteristics.
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Changchit, Chuleeporn, and Tim Klaus. "An Exploratory Study on Small Business Website Creation and Usage." Journal of Electronic Commerce in Organizations 13, no. 1 (January 2015): 1–14. http://dx.doi.org/10.4018/jeco.2015010101.

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This study aims at exploring the factors related to the implementation of E-commerce websites by small business owners. While large organizations often consider E-commerce as a fundamental piece of their business strategy, small businesses place varying degrees of importance on E-commerce as a strategic tool to business success. Through a survey of small businesses, this study examines the creation and usage of E-commerce websites for small businesses. For companies with only a web presence, as well as for companies with an E-commerce website, the top two reasons for an E-commerce website identified by respondents of this study are to increase the profits of the company and to increase the market share. The study also found that factors such as lack of management support and costs greater than benefits were not detrimental to the decision to implement an E-commerce solution. Additional factors motivating small businesses to create and use E-commerce websites include the ability to better respond to customer demands and increased profits as a result of having E-commerce websites. This study contributes to the E-commerce literature by highlighting motivations of small business owners as they consider implementing E-commerce solutions.
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Geri, Nitza, Ruti Gafni, and Peter Bengov. "Crowdsourcing as a business model." Journal of Global Operations and Strategic Sourcing 10, no. 1 (February 20, 2017): 90–111. http://dx.doi.org/10.1108/jgoss-05-2016-0018.

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Purpose The purpose of this empirical study is to investigate extrinsic motivations that may affect adding or acknowledging user-generated content (UGC) on business websites, which are based on voluntary crowdsourcing. Design/methodology/approach A conceptual model of extrinsic motivations for knowledge sharing in UGC-based websites was developed, suggesting reciprocity, awareness of rewards and prestige as main extrinsic motivations for adding content. The model was examined via an online survey of users of three websites that varied in the attributes of knowledge shared and reward type: The Traveler (tangible rewards), Stack Overflow (virtual rewards) and Waze (virtual rewards). Findings Importance of extrinsic motivations varied among websites, as it may be affected by attributes of the knowledge shared. Reciprocity positively affected recommending the website, and adding content affected acknowledging content. Research limitations/implications Investigating extrinsic motivations is important because websites may take actions that affect them. Further research is required to reveal the potential of voluntary crowdsourcing in business contexts addressing both intrinsic and extrinsic motivations, prosumption and open innovation. Practical implications When reciprocity is a major aspect of a UGC website, badges and similar mechanisms may serve as a main extrinsic motivation to share knowledge. Originality/value The novel empirically validated model provides theoretical and practical insights for designing mechanisms for increasing extrinsic motivation for knowledge sharing according to specific characteristics of UGC websites.
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Babaç, Erhan, and Hilmi Rafet Yüncü. "Determination of user experience on food business websites using neuromarketing techniques." Tourism & Management Studies 18, no. 3 (July 31, 2022): 49–64. http://dx.doi.org/10.18089/tms.2022.180304.

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The main purpose of this study is to determine the visual contents that should be used in food business websites by neuromarketing measurement. It is inevitable that the visual content planning to be made on a website will increase the experience performance of the users on that website. In this research, an experimental design was planned, and two websites were created from twenty-eight visual content items obtained from the literature. By creating the experimental procedure, an experimental area was prepared for eight subjects, and websites were shown to them. Electroencephalogram (EEG) and eye-tracking measurements were taken over the websites shown during the experiment. The results revealed that the experiment1 website using structured visual contents was more efficient on attention, higher concentration, and total fixation. The findings revealed that the anxiety level of the experiment2 website, which used unplanned visual contents, was more pronounced for the subjects. In light of the findings obtained in this study, professionals can create visual contents that they use on food business websites much more efficiently.
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Singh, Manraj, and Harmanjit Singh. "Review of Various SEO Techniques for Websites." INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY 3, no. 1 (August 1, 2012): 170–72. http://dx.doi.org/10.24297/ijct.v3i1c.6777.

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Advancement of e-commerce which includes buying and selling of products or services over the Internet has revolutionized the way a Business is done. Now consumers are becoming more comfortable buying and selling products over Internet rather than in a physical market(s). This new trend has started a cut throat competition among the websites of various business owners. There was a time when every businessman required a descent looking website and that’s it, nothing else was required. But now things have changed. Now a businessman not only requires a good looking user friendly website, but also needs to get Website(s) optimized for search engines also. This is a review paper on the various SEO Techniques that can be used by webmasters to improve website’s visibility in search results and improve traffic to the website.
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Lewis, Kieran. "Australian Newspapers Online: Four Business Models Revisited." Media International Australia 111, no. 1 (May 2004): 131–44. http://dx.doi.org/10.1177/1329878x0411100113.

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This article revisits four online news business models, first documented in 1997, to discuss current worldwide newspaper website trends and new research data on Australian newspaper websites. The data are from a survey of Australian newspapers and their websites, and show that the Australian experience mirrors international experience in terms of the growth of newspapers online and their lack of profitability. The survey shows that, while there is international evidence that providing news content online reduces offline newspaper subscriptions, a third of the newspapers studied registered circulation increases after setting up their websites. While there is international evidence that generating revenue through online advertising is difficult, for nearly half of the newspapers studied, overall advertising revenue increased after setting up their websites. The survey also found that, while newspaper publishers worldwide continue to rely mainly on the subscription and advertising business models to generate revenue online, there is evidence that Australian newspapers are forming online alliances with other media and non-media businesses to facilitate their online business activities.
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Amar Raju G., Souvik Roy, and Santanu Mandal. "Determinants of Website Usability: Empirical Evidence from Tourism Sector in India." Global Business Review 19, no. 6 (September 23, 2018): 1640–62. http://dx.doi.org/10.1177/0972150918794976.

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Website usability has received decent empirical attention in recent academic literature. However, there are various website characteristics that might still influence the usability of websites. In this empirical exploration, we propose three such characteristics: speed with which websites respond to customer requests (i.e., website agility); the capability of websites to restore its operations in the face of a disruption (i.e., website resilience) and the capability of websites to retain the interests of customers and keep them engaged interactively (i.e., website attractiveness) as enablers of website usability based on dynamic capability extension of resource-based view. Further, we argue that website usability will influence electronic word of mouth (e-WOM) for those websites. We also explore if there is any influence of website agility and resilience on website attractiveness. Using customers as target respondents who have used websites mainly for travel and tourism purposes, we test for the proposed relationships through collecting survey data based on face-to-face interview. Partial least squares analysis of 285 survey responses suggests website agility attractiveness and resilience to be dominant enablers for website usability and website usability positively influences e-WOM.
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Cassidy, Leonie Jane, and John Hamilton. "Website benchmarking: an abridged WAM study." Benchmarking: An International Journal 23, no. 7 (October 3, 2016): 2061–79. http://dx.doi.org/10.1108/bij-05-2015-0047.

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Purpose Website benchmarking theory and the website analysis method (WAM) are benchmark tested across non-commercial tropical tourism websites. The paper aims to discuss this issue. Design/methodology/approach The abridged WAM benchmarks 280 tropical tourism websites from four continental areas (Africa, Asia, Oceania, and The Americas) and presence or absence of website components objectively rank-scores. Across locations significant website benchmark score differences are determined. In all, 20 of these websites are ranked by an eight expert focus group. These experts also seek-out the existence of allocated common website components. Findings The abridged WAM approach is suitable for benchmarking tropical tourism websites. Website benchmarking scores at-level are determined. At the website, domain, and function levels significant continental area differences exist. Experts cross-check the study. They find it easier to rank websites with fewer components, and show split decisions when determining the existence of common website components. Research limitations/implications This study’s abridged version of WAM uses publicly viewable components to show significant differences across website scores, and identifies some missing components for possible future inclusion on the website, and it also supports the WAM benchmarking theory approach. Practical implications Website managers/owners can apply WAM (or an abridged WAM) to benchmark their websites. WAM is theoretically supported and it systematically allows comparison against the universal set of components and/or against competitor websites. A full or abridged WAM approach to website benchmarking is preferable to subjective or survey-based approaches. Originality/value This study successfully applies the Cassidy and Hamilton (2016) theory and approach to practical website benchmarking.
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Womack, Ryan. "Small Business and Entrepreneurship Websites." Journal of Business & Finance Librarianship 14, no. 1 (December 31, 2008): 69. http://dx.doi.org/10.1080/08963560802356197.

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Kumar, Vikas, and Gabriel Ayodeji Ogunmola. "Web Analytics for Knowledge Creation." International Journal of Cyber Behavior, Psychology and Learning 10, no. 1 (January 2020): 1–14. http://dx.doi.org/10.4018/ijcbpl.2020010101.

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Digitization efforts across the world have resulted in the need for businesses to own a website. All Fortune 500 companies run websites for either information dissemination or for transacting business. This has led to the increase in the number of websites as well as a growing competition to outdo each other. In order to gain competitive advantage, businesses need to have a detailed track of the activities going on their website to suffice their decisive knowledge. However, to monitor and to optimise the website performance, organisations need strong web analytics tools and skills. This work presents a comprehensive review of the web analytics tools and techniques, which are vital to report the website performance and usage. Present day practices of web analytics have been outlined from the perspective of business organisations, with suitable examples. A comparative analysis of the most important web analytics tools have been presented, including the free as well as subscription based tools. Future challenges and opportunities to web analytics practices have also been presented.
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Dissertations / Theses on the topic "Business websites"

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Stepanova, Larysa M. "Representation of National Identity on Ukrainian Business Websites: Analysis of the Website Genre." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1278448764.

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Lyngarkos, Barbara. "Examination of the relative importance of website elements for users of manufacturers representative websites." Thesis, Northcentral University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3723180.

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The purpose of this quantitative non-experimental study was to extend and enhance the growing body of research related to electronic commerce by examining the relative importance of content, ease-of-use, promotion, made-for-the-medium, and emotion elements of manufacturer’s representatives’ websites from the perspectives of site users, and to determine if the relative importance of these website elements varies as a function of occupational category. As these things are currently unknown, manufacturer’s representatives do not currently understand how to apply these critical elements to create a successful web presence. In this study, participants consisted of 90 graduates from four year accredited programs having earned a degree related to the art or science of illumination with a minimum of 5 years involvement in the lighting industry. The mean for content (M = 38.34, SD = 13.45) and ease-of-use (M = 34.17, SD = 12.96) indicated they were the most important website elements. Substantially lower means were found for emotion (M = 7.23, SD = 6.30) and promotion (M = 7.40, SD = 6.55) as well as made for the medium (M = 12.86, SD = 8.48) indicating these website elements to be less important. The mean ratings for the five website elements as a function of occupational group indicate little variation between the occupational groups in terms of the relative importance of the five website elements. Content and Ease-of-use were rated as more important than Promotion, Made for the Medium, and Emotion for all five occupational groups. The findings of this research suggest future research is needed taking industry specific contexts into account. In order to accomplish this, future research could be performed on a larger scale, with multiple industries. As the Internet continues to evolve, more research will be needed to evaluate how new technologies will affect the design of websites, and the effect on website element importance. Future research could also examine the relationship of industry, income, age, gender, or other demographics to website element preference. Research relating to the application of existing theory in an electronic commerce context is also an area for future research.

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Jara, Carlos, and Terence Wayburne. "Internet Based Networking Websites (IBNWs) & Entrepreneurship." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45173.

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New technologies are changing the way entrepreneurs network. Internet Based Neworking  Websites (IBNWs) are re shaping the process in which we network and communicate with  one another, on a personal and also on a professional level. The biggest example of this is  the incredible rise of IBNWs such as Facebook and LinkedIn that together hold more than  300 million users.  This is a very new form of networking where individuals are able to  communicate and connect with an almost limitless amount of people, regardless of their  geographical location. The more traditional forms of  networking are seen as phone calls  and face to face communication, while in the last two decades email has also been  incorporated into a common and professional form of networking for the purpose of  business. Since IBNWs are a new form of maintaining relationships, for our thesis we have  decided to address the question of how IBNWs affect the process of networking during the  development of ventures.     In the thesis we explore the concepts put forward by authors such as; Granovetter, Hoang  and Antoncic, Aldrich and Zimmer, Deutsch, Sonnenberg among others. In addition we  used the structure used by Hoand and Antoncic to create a framework when analyzing the  networking process though IBNWs. This framework is split in to three categories: Network  structure, governance, and content. Using a qualitative interpretivist approach we have  developed an extensive case study and we have interviewed ten entrepreneurs from a wide  array of industries and locations. To help us analyze the data retrieved we have also  interviewed an expert in the field of business and internet landscaping. The aim of the study  is to generate a new framework for networking in the 21st century in light of the IBNW  boom.  The findings demonstrate that IBNWs are being used widely by entrepreneurs, but  mainly for advices and information or in other words, providing low commitment content.  We have concluded that IBNWs are perceived as an informal cold and weak form of  networking and maintaining business networks and if relationships where to progress to  higher levels of commitment then entepreneurs will turn to more traditional ways of  network maintenance such as face-to-face meetings.
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Solomon, Robert Tyree. "Strategies for Human Resources Professionals Using Social Networking Websites for Hiring Decisions." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6678.

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The use of social networking websites by employers without adequate strategies can lead to misuse of job applicant's information or discriminatory hiring practices. The purpose of this multiple case study was to identify strategies that some human resource professionals in the southeastern United States implemented to maximize the use of social networking websites in the hiring process. Signaling theory was used as the conceptual framework for this study. Semistructured face-to-face interviews were conducted with 8 purposefully selected human resource professionals who used social networking websites for at least 3 years to screen and select job applicants. Documentation of participating organizations was also reviewed to assess the guidance employees received for using social networking websites to inform hiring decisions. Two other sources of data included field notes and observations of participants during interviews. Interview transcripts and supporting documents were coded using a priori and emergent codes focused on identifying themes among strategies hiring managers used. A few of the themes that emerged from the thematic analysis of the interview data were professional social media, personal social media, and legal concerns. The results of this study may contribute to positive social change by providing human resource professionals and hiring managers with more knowledge for optimizing the use of social networking websites for cybervetting and hiring job candidates.
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Ventura, Pedro Côrte-Real Machado. "Dashboard de tráfego nos websites de empresas europeias." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19475.

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Mestrado em Gestão de Sistemas de Informação
Os serviços de Business Intelligence oferecem várias formas de processar e analisar a riqueza de um conjunto de dados nas empresas nos dias de hoje. Neste trabalho de projeto, foi utilizado o Microsoft Power BI para desenvolver uma solução de business intelligence com um conjunto de dados no âmbito de tráfego de websites. Para fornecer contexto teórico em como desenvolver uma solução de business intelligence através de um conjunto de dados semiestruturados, os princípios chave de modelação multidimensional são introduzidos. Os resultados do processo de desenvolvimento são evidenciados na parte da descrição e discussão dos resultados, de exemplos de dashboards criados para a solução. Sendo esta uma ferramenta com utilização diária, o desempenho técnico e a leitura de documentação de apoio é importante para uma adopção positiva desta ferramenta por parte dos utilizadores. Os aspectos de funcionalidade e desempenho foram analisados e otimizados com base na pesquisa da revisão de literatura, e a ferramenta foi colocada a funcionar corretamente.
Business intelligence services offer many ways to process and analyze the richness of a data set in business today. In this project work, Microsoft Power BI and a web scraping tool were used to develop a business intelligence solution with a data set within the scope of website traffic. To provide theoretical context on how to develop a business intelligence solution through a semi-structured data set, key principles of multidimensional modeling are introduced. The results of the development process are shown in the description and discussion of the results, examples of dashboards created for the solution. As this is a daily tool, technical performance and reading supporting documentation is important for the positive adoption of this tool by users. Functionality and performance aspects were analyzed and optimized based on literature review research, and the tool was put to work correctly.
info:eu-repo/semantics/publishedVersion
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Vaara, R. (Ruut). "The importance of web page design:a case study of four business school websites." Master's thesis, University of Oulu, 2015. http://urn.fi/URN:NBN:fi:oulu-201511122136.

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The objective of this thesis was to look at four business school websites in detail, and evaluate the functionality of their web pages based on their structure and content, their overall web design, their usage as marketing tools and how they have taken into account internationalization in their site content. Two Finnish and two American business schools were evaluated, Oulu Business School (OBS) and Aalto University School of Business (AUSB) from Finland and Harvard Business School (HBS) and the Bryan School of Business and Economics from the United States. Due to the Americanized and homogenized business school environment and the globalized world in which business schools operate, it was possible and even advantageous to carry out the study of the business schools in the form of a comparative study. The inherent subjectivity in the one-person analysis of the websites was counteracted by carefully constructing the theoretical background of the evaluation criteria that used as well as by choosing objective parameters on which to base the evaluations. The results of the website analyses revealed that all four sites were functional when viewed full screen and accessed via a computer. They information on the pages was logically structured and foreseeable in its positioning. The websites also excelled in producing scannable text and content appropriate for websites. HBS outshone the others in the area of generating new content with regularity to their homepages. The Finnish sites had better consistency than their American counterparts in the visual design of their pages and their homogenous flow, with the HBS site containing the most inconsistencies. All in all, the Bryan School website had the most problems. The pages’ menu structure, navigational functions as well as web design and site flexibility when viewed on different platforms and environments were seriously compromised. All four websites were geared towards marketing but the HBS and AUSB websites had prioritized this task higher on their pages than the other two. Because the English version of the Finnish business schools’ websites were already oriented toward exchange students and the international audience in general, global users were best taken into account in the content of the Finnish sites. However, the HBS web pages also had features aimed at a wider audience than just Americans. For future applicability of these findings, it is important to remember that web pages are updated regularly and even redesigned quite extensively relatively often. Hence, the analyses made here were based on the websites as they were during the time of the writing of this thesis. It would be interesting to see further studies conducted in the area of the public image of business schools and their websites as well as the actual reach and influence of these sites
Tämän tutkielman tavoitteena oli tarkastella yksityiskohtaisesti neljää kauppakorkeakoulua ja arvioida niiden internetsivujen toimivuutta pohjautuen sivujen rakenteeseen ja sisältöön, yleiseen verkkosivujen suunnitteluun ja ilmeeseen sekä niiden käyttöön markkinointityökaluna ja siihen, kuinka kansainvälisyys on otettu huomioon sivustojen sisällössä. Arvioitavana oli kaksi suomalaista ja kaksi amerikkalaista kauppakorkeakoulua, Oulun yliopiston kauppakorkeakoulu ja Aalto-yliopiston kauppakorkeakoulu Suomesta sekä Harvard Business School ja The Bryan School of Business and Economics Yhdysvalloista. Kauppakorkeakoulujen ilmapiirin amerikkalaistumisesta ja homogenisoitumisesta johtuen ja niiden toimintaympäristön kansainvälisyyden takia oli mahdollista ja jopa suotavaa tutkia kouluja vertailevasti. Koska sivustoja analysoi vain yksi henkilö, saadut tulokset olivat luonnollisesti jokseenkin subjektiivisia. Sen ehkäisemiseksi käytettyjen arviointikriteerien teoreettinen tausta oli huolellisesti rakennettu ja arvioinnin pohjana olleet parametrit olivat mahdollisimman objektiivisia. Internetsivustojen analysoimisen tuloksena ilmeni, että kaikki neljä sivustoa ovat toimivia, kun niitä tarkastellaan tietokoneen kokonäytöltä. Sivustoilla oleva informaatio oli loogisesti järjestetty ja sen sijainti oli ennakoitavissa. Sivustot olivat myös erinomaisen hyviä skannattavan tekstin ja internetympäristöön soveltuvan sisällön tuottamisessa. Harvard oli parempi kaikkia muita säännöllisen, uuden sisällön tuottamisessa. Suomalaiset sivustot olivat yhtenäisempiä visuaaliselta ilmeeltään kuin amerikkalaiset kumppaninsa, Harvardin nettisivustot ollen kaikista vaihtelevimmat yleisilmeeltään. Kaiken kaikkiaan The Bryan Schoolin sivustot olivat ongelmallisimmat. Sivuston valikkojen rakenne, suunnistusta avittavat toiminnot sekä sivustojen yleinen toimivuus ja joustavuus kärsivät pahasti, kun niitä tarkasteli eri alustoilla tai ympäristöissä. Kaikki neljä sivustoa oli suunniteltu myös markkinointia varten, mutta Harvardin ja Aalto-yliopiston sivut olivat priorisoineet kyseisen tehtävän korkeammalle kuin toiset kaksi. Kansainväliset käyttäjät taas oli paremmin otettu huomioon suomalaisilla sivustoilla, koska suomalaisten kauppakorkeakoulujen englanninkieliset internetsivut olivat jo valmiiksi suunnattu vaihto-opiskelijoille. Kuitenkin Harvardin sivuilta oli myös löydettävissä piirteitä, jotka oli tarkoitettu laajemmalle yleisölle kuin vain amerikkalaisille. Näiden tulosten tulevaisuuden käyttökelpoisuutta ajatellen on syytä muistaa, että nettisivuja päivitetään säännöllisesti ja niitä jopa perusteellisesti uudelleen suunnitellaan melko usein. Siksipä tässä työssä tehdyt analyysit pohjautuvat näihin nettisivuihin sellaisina kuin ne olivat tämän Pro gradun kirjoittamisen hetkellä. Olisi mielenkiintoista nähdä vielä lisätutkimusta kauppakorkeakoulujen ja niiden internetsivujen julkisen kuvan osa-alueelta sekä tutkimusta sivustojen varsinaisesta saavuttavuudesta ja vaikutusvallasta
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Troestler, Andrea, and Hsin Ping Lee. "The adaptation and standardization on websites of international companies : Analysis and comparison from websites of United States, Germany and Taiwan." Thesis, Linköping University, Department of Management and Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-9801.

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To find an appropriate balance between centralization and localization is a key factor for a successful international company. From a company perspective, this thesis tries to figure out if the different aspects such as organizational culture, national culture and industry sector determine the standardization or adaptation of companies' websites and which website features are affected. The internationalization typology of Barlett and Ghoshal has been used to classify 12 companies from 3 industry sector according to their international strategy. Then their websites in United States, Germany and Taiwan will be analysed to compare if the internationalization types among their websites correspond to the expected. The results show that the three aspects impact the appearence of their websites.

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Jara, Carlos, and Terence Wayburne. "Advertising, Internet Based Networking Websites (IBNWs) and New Ventures." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-57467.

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With the explosion of technology we are finding that our methods of communication are  changing rapidly year to year. The way that we interact with each other from personal  levels to more formal business is all being affected. With the birth of the internet we have  seen continuous growth  of communication methods via this medium and most recently is  the boom of the Internet Based Networking Websites (IBNWs) that allow the, over  300million, users to interact with each other. Websites like Facebook, Linkedin, and  Twitter are very good examples of IBNWs that provide great platforms for communicating  messages and advertising companies regardless of where in the world they are. Geography  is quickly becoming an obstacle of the past as IBNWs allow business to reach people based  on their demographic rather then location. Through the use of IBNWs people can target,  segment, and filter according to the people they wish to advertise to, all for free. This in  turn is now having a huge impact on the advertising industry as ad agencies are being  pressured to change their more traditional marketing structures to fit the modern  environment, as people, especially young entrepreneurs, are finding a plethora of ways to  advertise online for free.    Because of this huge reshape of the advertising industry we have chosen to look in to how  this all affects the entrepreneur and therefore have taken on the task of answering the  question:    How do IBNWs affect the process of advertising in the development of new ventures?    In this thesis we delve in to the topic of modern advertising in relation to traditional forms  of advertising (T.V, Radio, Print) to see how and in what ways IBNWs are having an  impact of company start-ups. With the use of many authors and concepts we build a  theoretical perspective to help us analyze the data retrieved from 10 entrepreneurs from  around the world. The theoretical perspective is made of four key elements: Cost, Clutter,  Interactivity, and Objectives of advertising. With a qualitative interpretivist approach we  have constructed an in-depth case study that explores the development of 10 different  ventures from the perspective of the entrepreneurs running them. However to aid us in our  analysis and understanding of the industry of advertising and business development we  interviewed the Chief Creative officer at Ogilvy&Mathers, and an Manager at International  Venture Club.     The final goal of the study is to generate an original framework for entrepreneurs in modern  advertising. What we found was that due to the lack of resources by the entrepreneurs  IBNWs provide a great cost effective method of reaching a large and relevant audience.  Among other findings we found that IBNWs are a great starting point for all entrepreneurs  in their process of advertising due to its cheap and easy to use platform. In conclusion we  found that IBNWs do have a huge impact on the process of advertising in the development  of new ventures.     Keywords: IBNWs, Advertising, Cost, Clutter, Interactivity, Advertising Objectives
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Kgoroeadira, Reabetswe. "The impact of commercial peer-to-peer lending websites on the finance of small business ventures." Thesis, Cranfield University, 2014. http://dspace.lib.cranfield.ac.uk/handle/1826/8510.

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In this dissertation, we set out to examine empirically the impact of commercial Peer to Peer (P2P) lending on the finance of small business ventures. Since, this is the first study that looks at the funding of small business ventures by commercial P2P lending website; we have collected and created a new and unique data set taken from Prosper.com, one of the dominating P2P lending websites; which formed the basis of our analysis. These data offer a unique opportunity to test theory - looking at information asymmetry problems and the mechanisms adopted to deal with them within a new context. The thesis comprises of three empirical chapters; we follow entrepreneurial finance literature in raising some of the key questions concerned mainly with: credit extension, the cost of credit and modeling default. We use robust analysis methods specifically: Probit, Tobit and 2-stage Heckman models to check for factors that drive credit allocation, factors driving the cost of credit and determinants driving default for small business loans. General insights from our first empirical study shows that P2P lending depicts a new small business venture loan market, where previously underserved early stage entrepreneurs and those looking for small amounts are able to access unsecured credit through the relaxation of collateral. Although collateral is not required, we find that the supply of loans tends to flow to the least risky entrepreneurs; those who are homeowners, with high credit ratings. In our findings, we also demonstrate that firm level characteristics have little impact on loan supply while reducing information asymmetries through giving volunteering information improves access to loans. In general, our findings are both interesting and important as they suggest that P2P lending is a low risk form of debt finance. In this sense, lenders act like traditional debt financiers. However, the way in which they appraise funding opportunities characterise typical decision making of equity investors such as Business Angels and VC, who tend to focus more on people, rather than the business itself. Findings from the second empirical study suggest that at an average lending of between 18 percent and 20 percent; P2P lending is a very expensive form of debt finance. Banks typically refuse to extend credit given such high interest rates as this tends to alter the borrower pool such that only the riskiest of borrowers have projects that generate returns that are high enough to be able to re-pay these interest rates. In effect, the bank supply curve is backward bending above 10 percent on conventional terms of lending. Consequently, if we were to characterise P2P lending we would effectively conclude that it is typically a high cost finance with required returns expected to be likely in the levels of Business Angels and VC equity investments. Finally, In terms of lender return and default, we find that the expected return to lenders is 3.26 percent, which is above the opportunity cost of capital in the US. Therefore, P2P lending is profitable from the investor point of view, albeit in a narrow sense. In general, the results suggest that average lenders on P2P platforms are amateurs, who actually have a higher risk tolerance. For these lenders, the risk of losing a small proportion (as little as $25) per investment in the overall portfolio of loans is offset by the potential gain from high interest rates charged for loans. Interestingly, our results show that return from the top 5 percent of lenders average at 6.1 percent per annum. Given the fact that P2P lending is generally a young market, and the fact that majority of lenders attracted to P2P lending are relatively uninformed amateurs in making investment decisions, the results suggest that if the amateur lenders do indeed learn, it then becomes plausible that in time the returns in this market may generally converge to be better (and gravitate towards the 6.1 percent achieved by top 5 percent). However, if the P2P lending platforms continue to attract a pool of amateur lenders, the average returns of 3.26 percent may render the market somewhat unsustainable in the long run. Overall, our findings are novel, namely that P2P lending depicts a new venture loan market where previously underserved early stage ventures and those looking for small amounts are able to access credit; with the relaxation of typical collateral requirements. The big lesson however about P2P lending as a form of small business finance is that it really comes down to personal features rather than business features. Put another way, our findings suggests that the decision to extend credit and the pricing of loans in this context may possibly be relatively idiosyncratic - depending more on personal reputation of the small business owner than on the observed characteristics of the firm.
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Iliachenko, Elena. "Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites." Doctoral thesis, Luleå, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-16958.

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Electronic service quality (e-SQ) is a new developing area of research, which has strategic importance for businesses striving to address consumers in the electronic marketspace. It is known that consumer behaviour in an online environment may differ substantially from the one displayed in the physical world. Therefore, it is important for practitioners to understand customer needs that are amenable to fulfilment in an online environment and strive to meet them. Website e-SQ, defined as "the extent to which a website facilitates efficient and effective shopping, purchasing and delivery of products and services" (Ziethaml et al. 2002, p. 363) is a powerful trigger of customer satisfaction with a website. E-SQ is what differentiates a good quality website from a customer point of view and facilitates the process of bringing customer and company together. The present study addresses e-SQ in the tourism context. The area of e-SQ in tourism appears to have been understudied, and there is clearly a need for further research. With growing role of websites as a customer contact point and virtual company office, tourism businesses are realising the strategic importance of a website as a tool for addressing consumers in electronic business environment. This study employs quantitative research paradigm to address the research problem "What constitutes tourism website e-service quality?" and hypotheses using the methods of multivariate data analysis. Empirical data are gathered through a five-month on-going online survey of potential inbound tourists of Norrbotten, the northernmost region of Sweden. The results indicate that proposed e-services fulfil online customer needs and can, therefore, form a tourism website e-SQ profile. Further findings indicate that website user demographics and online buying behaviour patterns can significantly affect users' perceptions of website quality features. The main outcome of the current research is the development of the scale for assessing the e-SQ profile of tourism websites (Meeting Online Needs of Customers or MONC scale). The scale has been tested in the follow-up study, the results of which indicated that the developed scale possesses good reliability (internal consistency) and validity (nomological and convergent). The study's managerial implications include the proposition of the consistent e-SQ profile for a tourism website, tourism e-SQ scale that can be used for evaluation of the tourism website quality, and recommendations to practitioners on how to improve website design in order to meet the online needs of tourism consumers. Further research in the area of e-SQ in tourism can be recommended, for example to follow up the current findings on the broader sample of tourism websites' visitors.
Godkänd; 2006; 20080521 (ysko)
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Books on the topic "Business websites"

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Web design and marketing solutions for business websites. Berkeley, CA: Friends of ED, 2007.

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Waals, Frans. Maritieme websites en e-business: Een verkenning. Delft: Delft University Press, 2000.

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Horgan, Eric J. The strategic evolution of websites in Irish SME's. Dublin: University College Dublin, 1997.

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John, Ulliman, ed. Adobe Business Catalyst: Design full-featured websites without the hassles of development. Berkeley, CA: Peachpit, 2012.

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Heartfield, John. Make your small business website work: Easy answers to content, navigation, and design. Gloucester, MA: Rockport Publishers, 2004.

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Coogan, Multisystems Inc and Matthew. e-Transit: Electronic Business Strategies for Public Transportation, Volume 4: Advanced Features of Transit Websites. Washington, D.C.: Transportation Research Board, 2003. http://dx.doi.org/10.17226/24723.

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Reed, Jon. Get up to speed with online marketing: How to use websites, blogs, social networking and much more. Harlow, England: Financial Times/Prentice Hall, 2011.

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Get up to speed with online marketing: How to use websites, blogs, social networking with much more. Upper Saddle River, N.J: FT Press, 2012.

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Get up to speed with online marketing: How to use websites, blogs, social networking and much more. Harlow, England: Financial Times/Prentice Hall, 2011.

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Claxton, Lena. How to say it: Marketing with new media : a guide to promoting your small business using websites, e-zines, blogs, and podcasts. New York: Prentice Hall Press, 2008.

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Book chapters on the topic "Business websites"

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Härting, Ralf-Christian, Maik Mohl, Philipp Steinhauser, and Michael Möhring. "Search Engine Visibility Indices Versus Visitor Traffic on Websites." In Business Information Systems, 91–101. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-39426-8_8.

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Wang, Xirong, and Juan Wei. "Study on the Blog Websites Business Models." In Lecture Notes in Electrical Engineering, 555–61. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40630-0_71.

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Horch, Andrea, Holger Kett, and Anette Weisbecker. "Extracting Product Offers from e-Shop Websites." In Lecture Notes in Business Information Processing, 232–51. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-30996-5_12.

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Cheung, Muller Y. M., and James Y. L. Thong. "Is Localization Advisable for E-Commerce Websites?" In Lecture Notes in Business Information Processing, 255–60. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-29873-8_24.

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Lee, Yeong Su, and Michaela Geierhos. "Business Specific Online Information Extraction from German Websites." In Computational Linguistics and Intelligent Text Processing, 369–81. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-00382-0_30.

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Auger, Pat, and Clint B. Tankersley. "Strategy and the Performance of Small Business Websites." In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference, 340–43. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-13084-2_78.

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Suen, Amy. "The Language of Luxury Hotel Websites in China." In The Digitization of Business in China, 99–125. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-79048-0_4.

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Drivas, Ioannis C., Damianos P. Sakas, Georgios A. Giannakopoulos, and Daphne Kyriaki-Manessi. "Optimization of Paid Search Traffic Effectiveness and Users’ Engagement Within Websites." In Business Intelligence and Modelling, 17–30. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-57065-1_2.

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Lee, Alice, and Michael Chau. "The Impact of Query Suggestion in E-Commerce Websites." In Lecture Notes in Business Information Processing, 248–54. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-29873-8_23.

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Pinto, Agostinho Sousa, Eusébio Costa, Isabel Borges, Fátima Silva, and António Abreu. "Virtual Accessibility on Digital Business Websites and Tourist Distribution." In Advances in Tourism, Technology and Smart Systems, 93–103. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-2024-2_9.

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Conference papers on the topic "Business websites"

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Zhang, Tong, and Li Zhao. "The Business Model of Health Websites." In 2017 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/saeme-17.2017.11.

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"EVALUATION OF GREEK PUBLIC HOSPITAL WEBSITES." In International Conference on e-Business. SciTePress - Science and and Technology Publications, 2009. http://dx.doi.org/10.5220/0002194402230229.

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"STUDY ON SUCCESS FACTORS OF TOURISM WEBSITES." In International Conference on e-Business. SciTePress - Science and and Technology Publications, 2011. http://dx.doi.org/10.5220/0003606600730076.

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Fister, Iztok, Simon Fong, and Yan Zhuang. "Data Reconstruction of Abandoned Websites." In 2014 2nd International Symposium on Computational and Business Intelligence (ISCBI). IEEE, 2014. http://dx.doi.org/10.1109/iscbi.2014.22.

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Hanyang, Luo, Gao Jinling, and Ji Wenli. "Research on Data Mining in E-business Websites." In 2008 International Conference on Computer Science and Software Engineering. IEEE, 2008. http://dx.doi.org/10.1109/csse.2008.1348.

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Wang, Weiping, and Yuanzhuang Zhou. "E-business Websites Evaluation Based on Opinion Mining." In 2009 International Conference on Electronic Commerce and Business Intelligence, ECBI. IEEE, 2009. http://dx.doi.org/10.1109/ecbi.2009.93.

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Liu, Yun. "The Business Model Ontology for Web 2.0 Websites." In 2012 IEEE 9th International Conference on e-Business Engineering (ICEBE). IEEE, 2012. http://dx.doi.org/10.1109/icebe.2012.31.

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Valenzuela Rubilar, Joan Manuel, Josep Domenech, and Ana Pont. "Changes in corporate websites and business activity: automatic classification of corporate webpages." In CARMA 2022 - 4th International Conference on Advanced Research Methods and Analytics. valencia: Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/carma2022.2022.15090.

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Every time a firm or institution performs an activity on the Web, this is registered, leaving a "digital footprint”. Part this digital footprint is reflected on their websites as these officially represent them on the Web. We plan to automatically monitor the changes that periodically occur in a website to relate them with the business activity. The aim of this paper is to propose a theoretical classification of corporate webpages to associate changes that occur on them with the regular activity of the firms, and to evaluate the possibility of an automatic categorization using classification models. To generate the classification of corporate webpages, a significant number of today corporate webpages were analyzed and observed, distinguishing four theoretical types of corporate webpages. To evaluate the automatic categorization of corporate webpages, a dataset of 1005 today corporate pages was generated by manually labeling them and evaluating their automatic categorization using classification models.
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Alhulail, Hilal, Martin Dick, and Ahmad Abareshi. "An Investigation of Customers’ Loyalty to Social Commerce Websites." In International Conference on e-Business. SCITEPRESS - Science and and Technology Publications, 2015. http://dx.doi.org/10.5220/0005562000880093.

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Kai, Feng, Sun Jianhua, and Chen Hao. "WSProxy: Detecting and Fighting Malicious Websites." In 2011 International Conference on Business Computing and Global Informatization (BCGIn). IEEE, 2011. http://dx.doi.org/10.1109/bcgin.2011.182.

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Reports on the topic "Business websites"

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Research, IFF. Food Hygiene Rating Scheme Audit of Display and Business Survey 2021. Food Standards Agency, September 2022. http://dx.doi.org/10.46756/sci.fsa.snt199.

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Under the Food Hygiene Rating Scheme (FHRS), places where food is supplied, sold or consumed are given a rating ranging from 0 to 5, with 5 indicating ‘very good’ food hygiene and 0 indicating ‘urgent improvement necessary’. In Northern Ireland and Wales, businesses are legally required to display their food hygiene rating sticker in a prominent place like the front door, entrance or window of the business. Businesses in England do not have to display their rating at their premises but are encouraged to do so. Across England, Northern Ireland and Wales, food hygiene ratings are also available to search on the FSA website. The Food Standards Agency (FSA) has conducted research into the Display of Food Hygiene Ratings in England, Northern Ireland and Wales since 2011, although the research was paused in 2020 due to COVID-19 pandemic. In 2021, the FSA commissioned IFF Research to update the research with the following aims: Provide a representative estimate of the display of food hygiene ratings by food businesses Explore the reasons and drivers for display and non-display Explore business awareness and attitudes towards the scheme Fieldwork in November and December 2021 comprised 1,522 covert audits of food businesses in England, Wales, and Northern Ireland and 1,500 telephone interviews of food businesses.
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Domínguez Quintas, Susana, María Luz Álvarez Rodríguez, and Daniel Martí Pellón. Dirección de Comunicación en internet Estudio y recomendaciones para los espacios de prensa enwebs corporativas desde el análisis de portales en internet de grupos empresariales en Galicia.- Corporate Communications Management on the internet Study and recommendations for the newsrooms in corporate websites fromanalyzing portals on the internet of business groups in Galicia. Revista Internacional de Relaciones Públicas, May 2012. http://dx.doi.org/10.5783/rirp-3-2012-03-45-70.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Accelerating Digital Payments in Latin America and the Caribbean. Inter-American Development Bank, May 2022. http://dx.doi.org/10.18235/0004256.

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Between the first and second quarters of 2020, e-commerce website traffic from five of the regions major markets increased by over 150%. The COVID-19 pandemic has pushed and pulled tens of thousands of businesses in the region to go digital. The impact and advantages of such digitalization are quite telling for small and medium-sized enterprises (SMEs) in particular. SMEs in LAC can diversify their customer base and reach 20 foreign markets when operating online, while those that operate offline can only reach from two to five. As todays digital economy becomes the norm, universal basic services such as education and medical care are also taking place online. Digital payments are critical to enabling this transformation at both domestic and cross-border levels. But many challenges still exist that preclude the broadening of digital payment use throughout the region from a lack of access, regulatory harmonization and affordable payment solutions, to a need for further public and private sector cooperation, consumer protections and an open, inclusive and interoperable payment ecosystem. In 2021, the World Economic Forum and the innovation laboratory of the Inter-American Development Bank, IDB Lab, jointly launched the Payments to Advance Growth for All (PAGA) initiative to address these challenges. This initiative has convened a diverse community of over 100 public and private sector representatives to explore, through dialogue, how to best unlock the true benefits of digital payments in LAC. As digital payments continue to thrive and drive financial inclusion and economic growth, we hope this paper will provide a timely snapshot of the most pressing issues and highlight the importance of public-private and private-private cooperation to advance digital payments for all in an open, inclusive and safe manner. * The opinions expressed in this work are those of the authors and do not necessarily reflect the views of the IDB, its Board of Directors or the countries they represent, nor of the MIF (IDB Lab) Donors Committee or the countries it represents.
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