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Journal articles on the topic 'Business websites'
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Galati, Antonino, Maria Crescimanno, Salvatore Tinervia, and Dario Siggia. "Website quality and internal business factors." International Journal of Wine Business Research 28, no. 4 (November 21, 2016): 308–26. http://dx.doi.org/10.1108/ijwbr-08-2015-0026.
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Purpose The purpose of this paper is dual. The first is to assess the quality of websites of Italian wineries, using the Web Assessment Index (WAI), and compare e-commerce and e-marketing websites. The second is to verify the existence of a relationship between the website quality and business revenue, on one hand, and the characteristics of managers, on the other. Design/methodology/approach A two-step survey was carried out to respond to the aims of the study. First, a sample of wineries was contacted to capture information on both the wineries and managerial characteristics. On the basis of the observed data, a second step of the analysis was performed taking into consideration 84 wineries having a website. The website quality has been evaluated by WAI, and afterwards, it has been related to the internal business factors previously identified. Findings Findings show that the website quality is higher in e-commerce websites than in e-marketing websites, and that business revenue and the education level of managers have a positive influence on the websites’ quality. Research limitations/implications The results of the study need to be interpreted within the context for which this research was designed and cannot be applied generally to all businesses. Practical implications Findings have some theoretical and practical implications. From a theoretical point of view, this study validates the WAI model in the wine sector. From a managerial perspective, results are useful both for wineries creating an online presence for the first time, and for those already existing which, and for system designers of websites. Originality/value Very few empirical studies have been conducted on the relationship between website quality, business performance and managerial characteristics.
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Changchit, Chuleeporn, and Tim Klaus. "An Exploratory Study on Small Business Website Creation and Usage." Journal of Electronic Commerce in Organizations 13, no. 1 (January 2015): 1–14. http://dx.doi.org/10.4018/jeco.2015010101.
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This study aims at exploring the factors related to the implementation of E-commerce websites by small business owners. While large organizations often consider E-commerce as a fundamental piece of their business strategy, small businesses place varying degrees of importance on E-commerce as a strategic tool to business success. Through a survey of small businesses, this study examines the creation and usage of E-commerce websites for small businesses. For companies with only a web presence, as well as for companies with an E-commerce website, the top two reasons for an E-commerce website identified by respondents of this study are to increase the profits of the company and to increase the market share. The study also found that factors such as lack of management support and costs greater than benefits were not detrimental to the decision to implement an E-commerce solution. Additional factors motivating small businesses to create and use E-commerce websites include the ability to better respond to customer demands and increased profits as a result of having E-commerce websites. This study contributes to the E-commerce literature by highlighting motivations of small business owners as they consider implementing E-commerce solutions.
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Geri, Nitza, Ruti Gafni, and Peter Bengov. "Crowdsourcing as a business model." Journal of Global Operations and Strategic Sourcing 10, no. 1 (February 20, 2017): 90–111. http://dx.doi.org/10.1108/jgoss-05-2016-0018.
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Purpose The purpose of this empirical study is to investigate extrinsic motivations that may affect adding or acknowledging user-generated content (UGC) on business websites, which are based on voluntary crowdsourcing. Design/methodology/approach A conceptual model of extrinsic motivations for knowledge sharing in UGC-based websites was developed, suggesting reciprocity, awareness of rewards and prestige as main extrinsic motivations for adding content. The model was examined via an online survey of users of three websites that varied in the attributes of knowledge shared and reward type: The Traveler (tangible rewards), Stack Overflow (virtual rewards) and Waze (virtual rewards). Findings Importance of extrinsic motivations varied among websites, as it may be affected by attributes of the knowledge shared. Reciprocity positively affected recommending the website, and adding content affected acknowledging content. Research limitations/implications Investigating extrinsic motivations is important because websites may take actions that affect them. Further research is required to reveal the potential of voluntary crowdsourcing in business contexts addressing both intrinsic and extrinsic motivations, prosumption and open innovation. Practical implications When reciprocity is a major aspect of a UGC website, badges and similar mechanisms may serve as a main extrinsic motivation to share knowledge. Originality/value The novel empirically validated model provides theoretical and practical insights for designing mechanisms for increasing extrinsic motivation for knowledge sharing according to specific characteristics of UGC websites.
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Babaç, Erhan, and Hilmi Rafet Yüncü. "Determination of user experience on food business websites using neuromarketing techniques." Tourism & Management Studies 18, no. 3 (July 31, 2022): 49–64. http://dx.doi.org/10.18089/tms.2022.180304.
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The main purpose of this study is to determine the visual contents that should be used in food business websites by neuromarketing measurement. It is inevitable that the visual content planning to be made on a website will increase the experience performance of the users on that website. In this research, an experimental design was planned, and two websites were created from twenty-eight visual content items obtained from the literature. By creating the experimental procedure, an experimental area was prepared for eight subjects, and websites were shown to them. Electroencephalogram (EEG) and eye-tracking measurements were taken over the websites shown during the experiment. The results revealed that the experiment1 website using structured visual contents was more efficient on attention, higher concentration, and total fixation. The findings revealed that the anxiety level of the experiment2 website, which used unplanned visual contents, was more pronounced for the subjects. In light of the findings obtained in this study, professionals can create visual contents that they use on food business websites much more efficiently.
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Singh, Manraj, and Harmanjit Singh. "Review of Various SEO Techniques for Websites." INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY 3, no. 1 (August 1, 2012): 170–72. http://dx.doi.org/10.24297/ijct.v3i1c.6777.
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Advancement of e-commerce which includes buying and selling of products or services over the Internet has revolutionized the way a Business is done. Now consumers are becoming more comfortable buying and selling products over Internet rather than in a physical market(s). This new trend has started a cut throat competition among the websites of various business owners. There was a time when every businessman required a descent looking website and that’s it, nothing else was required. But now things have changed. Now a businessman not only requires a good looking user friendly website, but also needs to get Website(s) optimized for search engines also. This is a review paper on the various SEO Techniques that can be used by webmasters to improve website’s visibility in search results and improve traffic to the website.
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Lewis, Kieran. "Australian Newspapers Online: Four Business Models Revisited." Media International Australia 111, no. 1 (May 2004): 131–44. http://dx.doi.org/10.1177/1329878x0411100113.
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This article revisits four online news business models, first documented in 1997, to discuss current worldwide newspaper website trends and new research data on Australian newspaper websites. The data are from a survey of Australian newspapers and their websites, and show that the Australian experience mirrors international experience in terms of the growth of newspapers online and their lack of profitability. The survey shows that, while there is international evidence that providing news content online reduces offline newspaper subscriptions, a third of the newspapers studied registered circulation increases after setting up their websites. While there is international evidence that generating revenue through online advertising is difficult, for nearly half of the newspapers studied, overall advertising revenue increased after setting up their websites. The survey also found that, while newspaper publishers worldwide continue to rely mainly on the subscription and advertising business models to generate revenue online, there is evidence that Australian newspapers are forming online alliances with other media and non-media businesses to facilitate their online business activities.
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Amar Raju G., Souvik Roy, and Santanu Mandal. "Determinants of Website Usability: Empirical Evidence from Tourism Sector in India." Global Business Review 19, no. 6 (September 23, 2018): 1640–62. http://dx.doi.org/10.1177/0972150918794976.
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Website usability has received decent empirical attention in recent academic literature. However, there are various website characteristics that might still influence the usability of websites. In this empirical exploration, we propose three such characteristics: speed with which websites respond to customer requests (i.e., website agility); the capability of websites to restore its operations in the face of a disruption (i.e., website resilience) and the capability of websites to retain the interests of customers and keep them engaged interactively (i.e., website attractiveness) as enablers of website usability based on dynamic capability extension of resource-based view. Further, we argue that website usability will influence electronic word of mouth (e-WOM) for those websites. We also explore if there is any influence of website agility and resilience on website attractiveness. Using customers as target respondents who have used websites mainly for travel and tourism purposes, we test for the proposed relationships through collecting survey data based on face-to-face interview. Partial least squares analysis of 285 survey responses suggests website agility attractiveness and resilience to be dominant enablers for website usability and website usability positively influences e-WOM.
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Cassidy, Leonie Jane, and John Hamilton. "Website benchmarking: an abridged WAM study." Benchmarking: An International Journal 23, no. 7 (October 3, 2016): 2061–79. http://dx.doi.org/10.1108/bij-05-2015-0047.
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Purpose Website benchmarking theory and the website analysis method (WAM) are benchmark tested across non-commercial tropical tourism websites. The paper aims to discuss this issue. Design/methodology/approach The abridged WAM benchmarks 280 tropical tourism websites from four continental areas (Africa, Asia, Oceania, and The Americas) and presence or absence of website components objectively rank-scores. Across locations significant website benchmark score differences are determined. In all, 20 of these websites are ranked by an eight expert focus group. These experts also seek-out the existence of allocated common website components. Findings The abridged WAM approach is suitable for benchmarking tropical tourism websites. Website benchmarking scores at-level are determined. At the website, domain, and function levels significant continental area differences exist. Experts cross-check the study. They find it easier to rank websites with fewer components, and show split decisions when determining the existence of common website components. Research limitations/implications This study’s abridged version of WAM uses publicly viewable components to show significant differences across website scores, and identifies some missing components for possible future inclusion on the website, and it also supports the WAM benchmarking theory approach. Practical implications Website managers/owners can apply WAM (or an abridged WAM) to benchmark their websites. WAM is theoretically supported and it systematically allows comparison against the universal set of components and/or against competitor websites. A full or abridged WAM approach to website benchmarking is preferable to subjective or survey-based approaches. Originality/value This study successfully applies the Cassidy and Hamilton (2016) theory and approach to practical website benchmarking.
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Womack, Ryan. "Small Business and Entrepreneurship Websites." Journal of Business & Finance Librarianship 14, no. 1 (December 31, 2008): 69. http://dx.doi.org/10.1080/08963560802356197.
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Kumar, Vikas, and Gabriel Ayodeji Ogunmola. "Web Analytics for Knowledge Creation." International Journal of Cyber Behavior, Psychology and Learning 10, no. 1 (January 2020): 1–14. http://dx.doi.org/10.4018/ijcbpl.2020010101.
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Digitization efforts across the world have resulted in the need for businesses to own a website. All Fortune 500 companies run websites for either information dissemination or for transacting business. This has led to the increase in the number of websites as well as a growing competition to outdo each other. In order to gain competitive advantage, businesses need to have a detailed track of the activities going on their website to suffice their decisive knowledge. However, to monitor and to optimise the website performance, organisations need strong web analytics tools and skills. This work presents a comprehensive review of the web analytics tools and techniques, which are vital to report the website performance and usage. Present day practices of web analytics have been outlined from the perspective of business organisations, with suitable examples. A comparative analysis of the most important web analytics tools have been presented, including the free as well as subscription based tools. Future challenges and opportunities to web analytics practices have also been presented.
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Blazquez, Desamparados, Josep Domenech, and Ana Debón. "Do corporate websites’ changes reflect firms’ survival?" Online Information Review 42, no. 6 (October 8, 2018): 956–70. http://dx.doi.org/10.1108/oir-11-2016-0321.
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Purpose The purpose of this paper is to analyze to what extent changes in corporate websites reflect firms’ survival. Since keeping a website online involves some costs, it is likely that firms would invest resources on it only when they are active and healthy. Therefore, when a firm dies, this event is likely to be manifested on its website as lacking updates or being down. Design/methodology/approach Changes in the corporate websites of a panel of Spanish firms were tracked between 2008 and 2014 in order to evaluate the approach. The status of websites, classified according to the type of change undergone, was used to infer firms’ activity status (active or inactive). Multi-period logistic regressions and a duration model were applied to study the relationship among the website status and the firm’s status. Findings Results showed that changes in website contents clearly reflect the firm’s status. Active firms were mainly associated with updated corporate websites, while inactive firms were more associated with down websites. In fact, results confirmed that the firms’ death hazard increases when the website activity lowers. Originality/value Although online information is increasingly being used to monitor the economy, this is the first study to connect online data to firms’ survival. The results revealed a new source of information about business demography and evidenced corporate websites as a fresh source of high granularity business data.
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Robinson Beachboard, Martine. "Small Business Conformity with Quality Website Design Criteria in a Marketing Communication Context." Informing Science: The International Journal of an Emerging Transdiscipline 20 (2017): 195–214. http://dx.doi.org/10.28945/3852.
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Aim/Purpose: Professional companies selling persuasive-communication services via the World Wide Web need to be exemplars of effective informing practices. Their credibility is at risk if their websites do not excel in marketing message and use of medium. Their unique brands need to be expressed through website technology and content, or they cannot compete successfully. Background: Compares marketing communication consultants’ websites with expert criteria. Methodology: Content analysis of 40 advertising agency websites. Contribution: Links an evaluation of advertising agency compliance with expert website criteria to established branding constructs. Findings: Most small advertising agencies could improve their brand reputations through better compliance with experts’ recommended website design and content criteria. Recommendations for Practitioners: A hierarchy of recommendations for practitioners is offered, addressing ease and importance. Impact on Society: Clarity and credibility of message and medium improve our ability to practice effective informing. Future Research: Explore online communications of specialized populations such as digital marketing experts.
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XI, YOUMIN, YOULONG ZHUANG, W. HUANG, CONGGUO SHE, and ZHIPENG ZHANG. "THE QUALITY ASSESSMENT AND CONTENT ANALYSIS OF CORPORATE WEBSITES IN CHINA: AN EMPIRICAL STUDY." International Journal of Information Technology & Decision Making 06, no. 02 (June 2007): 389–405. http://dx.doi.org/10.1142/s0219622007002472.
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This study evaluates 74 Chinese corporate websites by examining their contents and functions to understand the business objectives. It found that business objectives of these websites mainly focused on publicity, and very little on online sales. Firms in banking and construction industries develop the highest quality websites, while firms in public services and retailing are the laggards. Chinese websites are ease to use with consistent information. The article also compared the findings in China in this study with those in the United States, Australia, and Singapore in similar studies. It found that industry characteristics were similar among nations while more complicated website functions were more popular among the firms of developed countries. The findings will contribute to the research of e-business by confirming the existence of innovators and laggards of Web technology adoption in model given in E. M. Roger, Diffusion of Innovations (The Free Press, New York, 1962), and help managers understand current status of Chinese websites.
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LI, XUE, and WAYNE HUANG. "DESIGN A KNOWLEDGE-BASED SYSTEM TO AUTOMATICALLY ASSESS COMMERCIAL WEBSITES." International Journal of Information Technology & Decision Making 06, no. 01 (March 2007): 43–59. http://dx.doi.org/10.1142/s021962200700240x.
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From an information systems perspective, the assessment of commercial websites can be assessed objectively or subjectively. From a business point of view, they can be assessed quantitatively or qualitatively. This paper describes taxonomy of website assessment approaches and proposes a knowledge-based system approach to evaluate commercial websites effectively. Given a large number of constantly evolving commercial websites on the Internet, our approach shows an efficient way of automatic assessment of commercial websites.
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Gavioli, Maria Cláudia, and Sênia Regina Bastos. "How hospitality fosters new businesses on the Internet." Hospitality & Society 9, no. 3 (September 1, 2019): 423–38. http://dx.doi.org/10.1386/hosp_00009_1.
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This work aims to show how commensality, a dimension of hospitality, operates in the context of new Internet businesses. It uses theories of hospitality to analyse meal-sharing websites that seek to capitalize on the booming interest in gastronomy and the growing trend of the sharing economy. This article is one piece of a broader research project that aims to identify and characterize the protagonists of a new type of gastronomy and commensality business conducted in domestic environments, and promoted on meal-sharing websites in which professional or amateur chefs (hosts) and diners (guests) are connected with one another. To perform the study we conducted documentary research through Internet searches on shared gastronomic experiences; netnographic research on meal-sharing websites; and interviews with hosts registered on these platforms and with the owner of the Brazilian website Dinneer. Using a theoretical framework focusing on hospitality and commensality, which deals with the relations between hosts and guests, their motivations and wishes, and the tacit and explicit rules by which they are bound, we analysed the contents of the websites and the interview transcripts. The results of our research reveal a paradox about the services offered on the websites and the reality of the business for hosts and diners.
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Joe Yuan Mambu, Green Sandag, Erienika Lompoliu, Green Mandias, and Marchel Tombeng. "Pelatihan Penggunaan Content Management System dengan Wordpress untuk Website Umum dan Bisnis pada Siswa SMK Negeri 1 Sorong." Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) 2, no. 3 (December 15, 2022): 365–74. http://dx.doi.org/10.55606/jpkmi.v2i3.676.
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Website is one of the main components of the Internet, therefore those who are able to create website may able to influence, share, sell, advertise their or their company/organization content or products. Especially during the Covid-19 era everything information or business has become available online. This community service aimed to teach and bring awareness of CMS, a non coding method and system that can help user to create website quite fast. One of the advantages of WordPress is that it can be used for various websites and applications. For example, you can use WordPress to create a simple website, to a business website. For business websites, one of the plugin modules provided by WordPress is Woocommerce. With Woocommerce users can make WordPress display into an online store or online store quite easily. According to the questionnaire the training gave user a new perspective that creating and publishing website is isn’t that complicated after all when using Wordpress.
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Francisco, Michael. "Websites for the business of biotechnology." Nature Biotechnology 16, no. 6 (June 1998): 590. http://dx.doi.org/10.1038/nbt0698-590.
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Patrakosol, Buraj, and Sang M. Lee. "Information richness on service business websites." Service Business 7, no. 2 (August 7, 2012): 329–46. http://dx.doi.org/10.1007/s11628-012-0162-x.
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Daryanto, Ahmad, Hina Khan, Harry Matlay, and Ronika Chakrabarti. "Adoption of country‐specific business websites." Journal of Small Business and Enterprise Development 20, no. 3 (July 31, 2013): 650–60. http://dx.doi.org/10.1108/jsbed-04-2013-0048.
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Li, Wei, and Jin Kyung Kwak. "Analysis Of Fraud On A Chinese Business Review Website." Journal of Applied Business Research (JABR) 35, no. 5 (September 1, 2019): 129–44. http://dx.doi.org/10.19030/jabr.v35i5.10306.
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Recently, local business-review websites have gained popularity, but the problem of fraud has become more and more severe. We did research based on the biggest Chinese local business-review website: Dazhongdianping. We collected 792,364 reviews of every registered restaurant on the Dazhongdianping website in Hangzhou, and our findings include:1. Compared with US businesses Luca and Zervas (2016) who give both unfavorable reviews to their competitors and favorable reviews to their own business, Chinese businesses focus only on the latter, perhaps because of the differences in business ethics between the two countries.2. Review frauds have a close relationship with the user’s social network. Users with many followers and higher interaction scores are always more powerful than other users, and they also have reasonable incentives to commit fraud. We found that these users are more likely to post fake reviews.3. Finer restaurants are less likely to commit review fraud.
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Chakrabortty, Kalpita, and Ebbin Jose. "Relationship Analysis between Website Traffic, Domain Age and Google Indexed Pages of E-commerce Websites." IIM Kozhikode Society & Management Review 7, no. 2 (June 15, 2018): 171–77. http://dx.doi.org/10.1177/2277975218770028.
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Increasing popularity of online business (e-commerce) has played an important role in the changing business scenario. The success of online business depends to a large extent on the online traffic e-commerce websites can pull in. Discovering the relationship between website traffic, domain age and Google indexed pages can help them to plan their actions to accommodate growth and maintain or increase their share on the web traffic. Though designing the right strategy to capitalize the online market in a specific category is vital, due to increasing competition and the changing trends it becomes challenging. Exploring the trends in strategies for pulling in traffic by different websites can further help the online business firms to understand the segment tactics for their business. In this article, we have carried out Multiple Linear Regression Analysis to identify the effect of domain age and Google indexed pages on total monthly page views. We used the data gathered through web analysis tools such as SimilarWeb, SmallSeoTools and Pingler on 60 websites from India accessible to us. We deployed ANOVA to explore the differences in average paid search traffic, social media traffic, mail traffic, referrals traffic and display traffic with respect to different website categories. The results thus obtained clearly demonstrate that domain age and Google indexed pages have a weak impact on website traffic but there is a significant difference in average organic search traffic, paid search traffic, social media traffic and referrals traffic with respect to those website categories.
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Nandy, Merlin. "Determinants of Business-to-Business (B2B) Website Use by a Buyer-Supplier Dyad." Journal of Cases on Information Technology 20, no. 2 (April 2018): 1–15. http://dx.doi.org/10.4018/jcit.2018040101.
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This article is based on one of the manufacturers of automotive components in India referred to as Avanti Enterprises (AvE). It describes the implementation of a Business-to-Business (B2B) website by AvE for its suppliers and highlights the factors that led to use of this website, by one particular supplier. As an example, this supplier is referred to as Bhusan Industries (BHI). The case is based on a dyad of primary organization (AvE) and the user organization (BHI) to discuss the level of use of a B2B website by the dyad and describes the factors related to the primary hosting organization and the user organization that determines use. The article aims to: understand why a website is used; to describe the website features and how they are used; describe the primary organization characteristics; how and why those characteristics influence the website use; to describe the user organization characteristics; and how and why they influence the website use. Sources of data include company documentation, interviews, industry databases, secondary case studies relevant to the framework and company websites.
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Wardhani, Ire Puspa, Annisa Mutia Putri, and Susi Widayati. "Aplikasi Profil Perusahaan Digital Berbasis Web." PETIR 12, no. 2 (September 20, 2019): 165–71. http://dx.doi.org/10.33322/petir.v12i2.482.
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Alternatives to promoting companies with a variety of products, besides being able to reduce paper use which has an impact on promotion costs, and creating a wider market, are the main reasons why this research was conducted. There are two types of websites that can be used in business development, namely online store websites and company profile websites. The purpose of digital company profiles is to display company profiles and build credibility in cyberspace. Digital company profile does not bring revenue directly like online store websites, but digital website-based company profiles become a more accurate and trusted source of information. Through a digital company profile, a better business image can be built and entrepreneurs can show the world that the goods and products offered are of good quality. This digital company profile is a promotional media campaign that is more effective and efficient. Website-based Digital Company Profile application, as a means of promotion, is made with the Design and Development of Multimedia Systems that integrate its components. The end result of this application is in the form of files that can be applied in the form of a disk and uploaded on the website.
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Dahiya, Ashish, and Shelley Duggal. "Evaluating the Website Performance of Foreign Hotels in Indian Landscape on Balanced Score Card." Restaurant Business 117, no. 11 (November 21, 2018): 15–33. http://dx.doi.org/10.26643/rb.v117i11.3881.
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This study aims to undertake the evaluation of performance of the websites of foreign origin chain hotels operating in India. The evaluation is done by incorporating the modified Balanced Scorecard (BSC) approach on four perspectives: technical, user friendly, site attractiveness, and marketing effectiveness. A set of seventy eight parameters are used to examine the sample websites. Most of the sample hotel websites are found to be user-friendly and technically sound. More is needed to be done to make sample websites marketing effective and attractive. Numerous suggestions are proposed on the basis of the results derived to improve website services online focusing on proposed areas of website improvement leading to achieve business goals.
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Md Sabri, Sabiroh, Nursyamilah Annuar, Nurul Labanihuda Abdull Rahman, Sharifah Khairol Musairah Syed Abdul Mutalib, Hasyeilla Abd Mutalib, and Iwan Kurniawan Subagja. "The E-Service Quality of E-Commerce Websites: What Do Customers Look For?" Jurnal Intelek 17, no. 1 (January 30, 2022): 257. http://dx.doi.org/10.24191/ji.v17i1.16131.
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The introduction of information technology has changed the way people deal with businesses especially when buying products. People can select and buy their desired products at anytime and anywhere using an e-commerce website. They can easily pay using credit cards or mobile payment options on the e-commerce website. The e-commerce website plays a vital role in determining customer satisfaction and loyalty towards a business. However, e-commerce website developers sometimes face some difficulties as they need to consider the e-commerce website features that could satisfy the customers’ needs because it gives a great impact on the e-commerce business. To gain a better understanding of this, this research was carried out to identify the components of e-service quality in the e-commerce business and develop an e-service quality model for e-commerce websites. This research was conducted using the qualitative method. The data in this research were collected using a semi-structured interview. The research result presents the findings from the interview session with the customer who has experience in purchasing products or services through the e-commerce business. Nine components of e-service quality have been identified which are fulfilment, responsiveness, availability, ease of use, assurance, website design, credibility, reliability, and accessibility. The results obtained from this research could be used by the e-commerce website developer to help them to recognize the areas that need to be improved and components of e-service quality in the e-commerce business. This research also benefits by contributing to a general knowledge of the e-service quality field and enhances the future understanding of e-service quality components in the e-commerce business.
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Yu, Zhuoxi, Yanqing Wu, and Zhiwen Zhao. "Quality Evaluation of Group-Buy Websites." Journal of Electronic Commerce in Organizations 14, no. 1 (January 2016): 1–10. http://dx.doi.org/10.4018/jeco.2016010101.
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Group buying mode has been one of the hottest business models in the Chinese Internet area in recent years. Though the market competition is intense, the demand of group purchase is still on the rise. Nowadays, the research on comprehensive evaluation of group buying websites in the country is still tiny. The paper used DEA combined with AHP to evaluate popular group buying websites. According to the characteristics of group buying websites, the authors evaluate the quality of group buying websites from four aspects. There are running efficiency, profit ability, popularity and customer satisfaction. Then they get the comprehensive evaluation results of each website which based on those four aspects. Some suggestions of website building for group purchasing enterprises are proposed.
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Li, Ran, and Tao Sun. "Assessing Factors for Designing a Successful B2C E-Commerce Website Using Fuzzy AHP and TOPSIS-Grey Methodology." Symmetry 12, no. 3 (March 2, 2020): 363. http://dx.doi.org/10.3390/sym12030363.
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The recent hype in online purchasing has skyrocketed the importance of the electronic commerce (e-commerce) industry. One of the core segments of this industry is business-to-consumer (B2C) where businesses use their websites to sell products and services directly to consumers. Thus, it must be taken care of that B2C websites are designed in a way which can build a trustworthy and long-term relationship between businesses and consumers. Thus, this study assesses and prioritizes factors for designing a successful B2C e-commerce website. The study employs multi-criteria decision making (MCDM), and to minimize any ambiguity and greyness in the decision-making, it integrates fuzzy and grey respectively with the Analytical Hierarchy Process (AHP) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) to form FAHP and TOPSIS-Grey. Initially, the study conducts a thorough literature survey to screen important factors reported in past studies. Five main factors and nineteen sub-factors were selected for further prioritization. Later, FAHP prioritized factors based on their importance. Finally, based on the FAHP results, TOPSIS-Grey ranked five alternatives (e-commerce websites). FAHP revealed “service quality” as the most successful website designing factor, while TOPSIS-Grey reported “Website-3” as the most successful website, having incorporated the factors required to design a successful website.
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Saleh, Ala' Hasan, Rasimah Che Mohd Yusoff, Nur Azaliah Abu Bakar, and Roslina Ibrahim. "Systematic literature review on university website quality." Indonesian Journal of Electrical Engineering and Computer Science 25, no. 1 (January 1, 2022): 511. http://dx.doi.org/10.11591/ijeecs.v25.i1.pp511-520.
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Website is a necessity for organizations to enable users worldwide to access their information and gain a competitive edge over others. The diversity of websites makes assessing website quality a difficult task. The aim of this paper is to identify the issues faced in the quality evaluation of university websites, the models and the factors used for evaluating university website quality. Systematic literature review was used to identify and synthesize related scholarly research papers. Findings show that there is a lack of study on university website quality compared to business websites; website designers did not have the appropriate knowledge on the interface design; and the website quality evaluation is complex since there is no specific evaluation model. Webqual 4.0 model was used to evaluate the quality of universities' websites. From 24 studies, initially 79 quality factors were extracted. After performing comparison, filtration and memoing, six quality factors were identified: information quality, specific content, usability, web appearance, service interaction quality, and functionality. This study makes a useful contribution in developing university website quality model by extending the Webqual 4.0 model.
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Yadav, Rohit, and Tripti Mahara. "Interactions and Participation on Social Commerce Websites: Exploratory Study." Global Business Review 21, no. 4 (July 2, 2018): 1127–52. http://dx.doi.org/10.1177/0972150918779270.
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An increasing number of organizations are adopting social commerce (SC) to engage and occupy customers in product development, sales and support activities. Therefore, it is imperative for retailers and marketers to know customers’ adoption behaviour towards SC websites and the benefits they gain through voluntary contribution of information on these websites. The study attempts to identify customer participation through development of a conceptual framework based on the uses and gratification (UG) approach. The importance of non-altruistic motives, that is, benefits shape member’s participation on SC websites, is confirmed by results. According to the results, two interaction characteristics, that is, human interactivity and member identity are essential for building trust in SC website. Findings of the study also conclude that interaction characteristics strongly affect three benefits, that is, personal integrative, social integrative and hedonic. Hence, it is implied that benefits gained by members on SC website interactions shape their participation intentions. Therefore, SC websites must be designed keeping in view both usage and benefits by members.
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Zhu, Xiaoning, Qun Zhang, Lingping Zhang, and Jiaqin Yang. "Online Promotion of the E-Commerce Websites in Retail Market in China." Journal of Electronic Commerce in Organizations 11, no. 2 (April 2013): 23–40. http://dx.doi.org/10.4018/jeco.2013040103.
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For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper investigates the current issues and challenges for the top 10 B2C e-commerce websites in terms of promoting and marketing their products and services in China. AHP and Fuzzy TOPSIS are employed to evaluate the quality of these websites from the website design, transmission speed, popularity of the website, information quantity and the service quality. The managerial implications and suggestions for future research are also discussed.
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Ali, Qamar, Muhammad Naveed Aslam, and Sahar Hafeez. "Impact of Online Recruitment on Organizational Attractiveness: An Experimental Study in the Context of Pakistan." iRASD Journal of Management 3, no. 3 (December 30, 2021): 318–28. http://dx.doi.org/10.52131/jom.2021.0303.0048.
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The purpose of this study is to explore the aesthetical features of corporate recruitment websites, including the website design, style, and color, and to investigate their impact on organizational attractiveness and applicants' intention to apply. By doing so, the study also examines the effects of corporate websites on applicants' perception of the corporate culture and measures the mediating impact of perceptions of organizational culture on organizational attractiveness and applicants' intention to apply for the jobs in the context of Pakistan. The study is based on a laboratory experiment with three hundred undergraduate business students conducted at a university computer lab. Correlation, Independent T-test, One-way ANOVA, and Simple Linear Regression were applied to analyze variables using SPSS. The findings of this study support the hypothesis that website features have a significant positive impact on applicants' perceived organizational attractiveness. However, the website's design does not seem to impact applicants' intentions to apply for the job substantially. The regression analysis results also revealed that the perceived organizational culture partially mediates the relationship between website features and organizational attractiveness and fully mediates the relationship between website features and intentions to Apply.
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Awad, Nancy, and Sherif Saad Soliman. "Studying the Impact of Egyptian Hotels' Websites Marketing on Customers' E-Satisfaction." International Journal of Tourism and Hospitality Management in the Digital Age 1, no. 2 (July 2017): 53–63. http://dx.doi.org/10.4018/ijthmda.2017070105.
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The purpose of this research is to study the impact of Egyptian hotels' websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success factors (website information quality, system convenience, system safety, service quality, expectations and perceptions for hotel services and facilities, and intention to revisit) This questionnaire included items pertaining to the customer satisfaction success factors (website information quality, system convening Egyptian hotels' websites marketing. The study focused on five star hotels. Most of the customers were dissatisfied about websites marketing in the Egyptian hotels. Enhancing quality of the marketing websites in the hospitality business leads to sustaining hotel-customer relationship, customers E-satisfaction, E-loyalty, increasing the number of new customers, improving the brand image of the Egyptian hotels, and consequently achieve profitability.
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Tashtoush, Yahya M., Aisha Zaidan, and Izzat M. Alsmadi. "Implications for Website Trust and Credibility Assessment." International Journal of E-Entrepreneurship and Innovation 3, no. 4 (October 2012): 17–33. http://dx.doi.org/10.4018/jeei.2012100102.
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With the expansion of the Internet services provided to users to cover almost all areas that were dominated by traditional face-to-face and location based businesses, one of the major challenges for such expansion is security and its related concerns. Customers or users need to trust the websites they visit in terms of the information or content. This research proposes a new formula for evaluating the credibility (called XD TRank) metric of websites. A case study of 40 selected websites in Jordan is used to assess the proposed credibibility metric. The metrics required to assess Websites and pages credibility are collected and evaluated based on 25 existing metrics and built a model using SPSS by applying stepwise linear regression analysis to predict the XD TRank. Results showed that there is a broad range of metrics that affect the credibility of a website or a webpage and their impact on credibility may vary on their significancy or impact on the trust rank metric. For e-business in particular, trust rank metrics can be used part of quality assurance and auditing processes. Those can be important assets for users to be able to distinguish known, popular and reliable e-commerce websites from spammers or websites which try to trick novice users. Trust rank can be also used like a logo in all Website pages to alert users if they were redirected to phishing pages.
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Lowe, Mark. "Defending against cyber-criminals targeting business websites." Network Security 2014, no. 8 (August 2014): 11–13. http://dx.doi.org/10.1016/s1353-4858(14)70080-7.
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Iaia, Lea, Demetris Vrontis, Amedeo Maizza, Monica Fait, Paola Scorrano, and Federica Cavallo. "Family businesses, corporate social responsibility, and websites." British Food Journal 121, no. 7 (July 1, 2019): 1442–66. http://dx.doi.org/10.1108/bfj-07-2018-0445.
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Purpose The purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine industry, and to compare them with nonfamily businesses. Design/methodology/approach Using a case study approach, a sample of large and medium companies practicing corporate social responsibility was identified. The content of their websites was examined using content analysis and text mining (correspondence analysis techniques and word association analysis using the T-Lab software). Findings The analysis indicates that the ownership structure nature makes a difference in the online CSR communications process. The cultural identity in both family and nonfamily businesses is founded on intangible factors such as tradition; however, being a family business is a fundamental driver in the online CSR communications process, no longer forming a bond among players in the wine industry, but rather linking with other wine family businesses. Research limitations/implications One limitation of this work is the small size of the investigated sample. An added value it contributes is its focus on the Italian wine industry. The paper provides the essential elements that family and nonfamily wine businesses should consider in customizing their CSR communications with the brand’s specific details. Originality/value The authors highlighted the similarities and differences of family and nonfamily wine businesses in terms of their online CSR communications. The authors also observed how the family wine business identity, in its multidimensional construct, has common factors with what we call “familiness.” This research could establish a starting point for further work within this important sector.
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McLean, Graeme J. "Investigating the online customer experience – a B2B perspective." Marketing Intelligence & Planning 35, no. 5 (August 7, 2017): 657–72. http://dx.doi.org/10.1108/mip-12-2016-0222.
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Purpose This paper explores the online customer experience (OCE) within business-to-business (B2B) websites. The purpose of this paper is to understand the influence of website credibility and information quality on the OCE during search for information and services. In addition, this paper acknowledges the role of customer support within the offline environment and thus explores the potential role of online customer support during a customer’s online experience. Design/methodology/approach An online experiment was conducted with 195 participants along with an associated questionnaire for data capture. Three tasks were developed for participants which they had to complete on three different business advisory websites. The online experiment gave all participants the experience of using a business advisory website. In order to analyse the hypothesised relationships, structural equation modelling was used. Findings The results outlined that the credibility of the website and the quality of the information on the website have a significant effect on the OCE in a B2B context. The research highlights the need for online customer support with a service representative during search on a B2B website. The credibility of the website as well as the success of the search drives the need for online customer support. The lack of online customer support will result in customers becoming dissatisfied with their experience if they have an unsuccessful search. Practical implications Managers of B2B websites should acknowledge the importance of website credibility cues and information quality cues. Each of these variables drive the success of a customer’s search and in turn the customer’s impression of the experience. Additionally, managers ought to provide customers online support, through functions such as an online help desk or a live chat function, as those who have an unsuccessful search expect to be able to seek online support from a company representative, the same way as they would do in the offline environment. Online customer support can act as a service recovery tool for website providers. Originality/value Empirical research on the OCE within B2B websites is limited and somewhat out-dated. Due to technological advancements and changing customer expectations, this research has filled a knowledge gap on the OCE in a B2B perspective. Website credibility and information quality have been overlooked in previous research in relation to the OCE. In addition, this study outlines the need for online customer support resulting from the need to clarify information and the success of the search.
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Kituyi, Henry Wanyonyi, and J. Waweru. "EVALUATION OF THE ACCESSIBILITY OF KENYA E-GOVERNMENT WEBSITES IN THE NAIROBI CENTRAL BUSINESS DISTRICT." European Journal of Technology 1, no. 1 (January 20, 2017): 36. http://dx.doi.org/10.47672/ejt.124.
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Purpose: The purpose of this study was to evaluate the accessibility of Kenya E-Government Websites in the Nairobi Central Business District.Methodology: This study adopted a descriptive survey design. The targeted population of this study was all cyber cafés management/owners and their users. This study used stratified random sampling. A sample size of 384 respondents was used. The questionnaire was the instrument for data collection. Questionnaires were issued to the respondents through self-introduction. Frequencies, descriptive statistics and inferential statistics were used. Microsoft excel were also used to complement SPSS.Results: This further means that ICT literacy influenced Government websites accessibility as supported by a p value of 0.000. Results also revealed that ICT delivery channel influenced Government websites accessibility as supported by a p value of 0.000. Further, results revealed that disability was statistically significant in explaining or predicting the accessibility of e-government websites as evidenced by p value of 0.000.Unique contribution to theory, practice and policy: The study recommends that Government website should accommodate facilities for persons with disabilities. It is therefore recommended that Government policy makers should review existing knowledge disseminations regulations within Government with the aim of relaxing regulations on information dissemination. This will build a culture of information openness between the Government and citizens. In other words the Government should maximize information dissemination through their websites.
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Handayani, Putu Wuri, and Suci Lestarini Nurhayati. "PENDEFINISIAN INSTRUMEN EVALUASI WEBSITE E-COMMERCE BUSINESS TO CONSUMER (B2C)." Jurnal Sistem Informasi 6, no. 1 (July 15, 2012): 10. http://dx.doi.org/10.21609/jsi.v6i1.274.
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Dalam meningkatkan keunggulan kompetitif suatu organisasi, aplikasi e-commerce dapat digunakan untuk meningkatkan proses supply chain suatu organisasi. Saat ini di Indonesia sudah banyak organisasi yang mulai memanfaatkan aplikasi e-commerce B2C (Business to Consumer) dalam memasarkan produknya. Implementasi konsep B2C dilakukan melalui pembuatan website e-commerce yang digunakan untuk bertransaksi secara langsung dengan konsumen. Namun, pembuatan website pribadi untuk perdagangan elektronik tersebut tidak serta merta memberikan kesuksesan bagi perusahaan yang mengimplementasikannya. Di Indonesia, belum banyak website B2C yang bermunculan. Oleh karena itu, sebuah instrumen evaluasi terhadap website e-commerce perlu didefinisikan untuk meningkatkan kinerja website e-commerce. Paper ini akan membahas mengenai proses pendefinisian instrumen evaluasi sebuah website e-commerce ditinjau dari sudut pandang pengunjung pertama, intermittent, dan frequent. Hal ini dikarenakan masing-masing pengunjung memiliki karakteristik yang berbeda dan membutuhkan sebuah instrumen evaluasi yang berbeda pula. Pendefinisian instrumen evaluasi website e-commerce ini didasarkan pada beberapa teori yang sudah ada dan berbagai macam literatur lainnya. In improving the competitive advantage of an organization, e-commerce applications can be used to improve an organization's supply chain process. Currently in Indonesia there are many organizations are beginning to utilize e-commerce B2C (Business to Consumer) applications in marketing their products. Implementation is done through development of B2C e-commerce website that used to trade directly with consumers. However, development of personal websites for electronic commerce does not necessarily provide success for the company that implements it. In Indonesia, only a few B2C websites are popping up. Therefore, an evaluation instrument for e-commerce website needs to be defined to improve the performance of e-commerce website. This paper will discuss the process of defining an evaluation instrument for e-commerce website from the point of view of the first visitors, intermittent, and frequent. This is because each visitor has different characteristics and require a different evaluation instruments. Defining the evaluation instrument e-commerce website is based on several existing theories and various other literature.
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Lányi, Beatrix, Miklós Hornyák, and Ferenc Kruzslicz. "The effect of online activity on SMEs’ competitiveness." Competitiveness Review: An International Business Journal 31, no. 3 (February 11, 2021): 477–96. http://dx.doi.org/10.1108/cr-01-2020-0022.
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Purpose The purpose of this paper is to examine the importance of websites and social media platforms to find out how they contribute to the improvement of business performance. A new automated data collection method is developed to determine the technology maturity level of websites. These website quality indicators are linked to and compared against small and medium enterprise (SME) competitiveness data set to find competency pillars having significant impacts on the online presence, and to identify most important factors for online digital transformation. In this way, periodic analysis of websites can signal early warnings if competitiveness data of an SME is worth to refresh. Continuous maturity monitoring of competitors’ websites provides useful benchmark information for an enterprise as well. Design/methodology/approach A conceptual model was developed for the examination of the online presence and its effect on the competitiveness of small- and medium-sized businesses. An innovative, automatically generated WebIX indicator was developed through technical and content analysis of websites of 958 SMEs’ included in the Global Competitiveness Project (GCP) network data set. A series of ANOVA analysis was used for both data sources to determine the relationships between Web quality and competitiveness levels to define the online presence maturity categories. Findings Both the existence and the quality of the websites proved to have positive impact on the SME’s competitiveness. Different online presence maturity categories contribute to different competitiveness pillars; therefore, key factors of online digital transformation were identified. According to the findings, company websites are more related to marketing functions than information technology from the point of competitiveness. Originality/value Competency relationships were identified between online activity and competitiveness. The foundations of automated competitiveness measures were developed. The traditional survey based subjective data collection was combined with objective data collection methodology in a reproducible way.
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Kaur, Daljit, and Harpreet Kaur. "Usability and Performance Analysis of E-Commerce Websites." Asian Journal of Computer Science and Technology 9, no. 1 (May 5, 2020): 1–7. http://dx.doi.org/10.51983/ajcst-2020.9.1.2168.
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Online business or trade has become the buzz word in today’s Internet dominant era. The concept of using e-commerce sites for shopping the daily items and other goods have become also popular in the developing countries like India. The experience of users and study of their behaviour on e-commerce websites helps in determining the usability of these websites, which is acknowledged as a key factor for assessing the quality of any website. These quality measures along with performance measures are collected and compared for 28 e-commerce websites using two different approaches. The relative priority and preferences of the features and ease are investigated through a survey in this paper. Further, using GTmetrix-an online tool, speed tests and other parameters are garnered to analyze their performance. This research work is carried out with the objective to compare and analyze the performance of popular e-commerce websites and also to study its relationship with user preferences and behavior on these websites which can further guide the website developers and entrepreneurs in improving the performance and satisfying the customers.
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Ćamilović, Dragana. "Winery website analysis framework: The case study of Srem wineries." Turisticko poslovanje, no. 29 (2022): 15–25. http://dx.doi.org/10.5937/turpos0-36998.
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The purpose of this paper is to develop a framework that would enable analysis of wineries' websites from several aspects: Website Functionality, Interactivity, Visual Appearance, Contact Information, Winery Specific Information, Wine Tourism Related Services, and Online Shopping. The framework is then applied to analyse the Srem wineries' websites. The author has specifically chosen the Srem region because Srem's viticulture has a long tradition, and the wines produced there are of high quality. To be recognized as such in the world and to make Srem region interesting to wine consumers and wine tourists from various countries, the Srem wineries need to have a strong online presence, particularly in the form of websites. Unfortunately, the research presented in this paper reveals that a large number of Srem wineries do not have a website. The existing websites were studied in detail in accordance with the proposed framework. The project has its practical implications, since the framework presented can be of great help to wine business practitioners in understanding which features characterize a high-quality winery website.
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Gąsiorkiewicz, Artur. "Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector." Foundations of Management 2, no. 2 (January 1, 2010): 7–24. http://dx.doi.org/10.2478/v10238-012-0025-8.
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Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce endeavor value is the increase of the incoming traffic of the internet website and the level of its conversion into business goals. Undertaking activities form the scope of internet marketing and increase of the usability and accessibility of websites are supporting this cause. However, this issues being broadly described in the literature they still have limited applications in business practice. The article presents the most important factors influencing the scope and characteristics of internet traffic that depends on the internet website owners. Issues are illustrates with research of listed factors that were performed on selected e-commerce systems from the B2C sector in Poland.
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Sharma, Gajendra, and Wang Lijuan. "The effects of online service quality of e-commerce Websites on user satisfaction." Electronic Library 33, no. 3 (June 1, 2015): 468–85. http://dx.doi.org/10.1108/el-10-2013-0193.
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Purpose – The purpose of this paper is to investigate service quality of e-commerce Websites in online platform and their contribution on e-business promotion. Design/methodology/approach – The online survey was performed on a survey portal provided by Nepal Telecom in Nepal. Findings – The findings of this study suggest that information quality and online service quality were the key determinants for user satisfaction and sustainability of e-commerce technology. Research limitations/implications – Research opportunities of web services and e-commerce area are fruitful and important for both academics and practitioners. Practical implications – The findings on online service quality of e-commerce technology will be useful for current management practice such as making business policies and strategies and sharing information to managers and organization leaders. This study can be used for e-commerce Website operators wishing to enhance the competitiveness of their Websites in the highly competitive online market. Originality/value – E-commerce is considered an excellent alternative for individuals and companies to reach new customers. Service quality delivery through Internet is an essential strategy to success, more important than price and web presence. The e-commerce Website has been identified as having a significant impact on business activities in solving the geographical problem. A number of performance problems have been observed for e-commerce Websites, and much work has gone into characterizing the performance of web-servers and Internet applications.
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Parker, Craig M., Emilia Bellucci, Ambika Zutshi, Luba Torlina, and Bardo Fraunholz. "SME stakeholder relationship descriptions in website CSR communications." Social Responsibility Journal 11, no. 2 (June 1, 2015): 364–86. http://dx.doi.org/10.1108/srj-09-2013-0114.
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Purpose – The aim of this paper is to report on an exploratory, qualitative study of how small and medium enterprises (SMEs) describe their firm’s relationships with or impact on stakeholders when communicating corporate social responsibility (CSR) on their websites. Design/methodology/approach – Qualitative content analysis was conducted on 22 Australian SME websites from the information media and telecommunications sector. Stakeholder theory was used as the basis for analysis. Findings – An important aspect of CSR communication is reporting the firm’s relationships with stakeholders such as society/communities, ecological environment, employees, customers and suppliers. This paper provides insights into how these relationships are manifested in SME website communications. For example, three-way relationships between the firm and stakeholders were described on some websites, but few explained the impact of their CSR on stakeholders. Research limitations/implications – This study concentrated on identifying the CSR communication on websites from one industry sector in Australia. These limitations provide the basis for future research to explore and compare CSR communication on websites by SMEs from other industry sectors and countries. Practical implications – The findings offer SME owner-managers ideas on different ways they can incorporate details of stakeholder relationships in CSR website communications. Originality/value – There has been little research on how SMEs use channels such as websites to communicate CSR. This paper addresses this gap in knowledge by providing insights into how SMEs describe stakeholder relationships in CSR website communications.
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ÇINAROĞLU, Eda, and Fulya ZARALI. "Cappadocia hotels’ website quality evaluation: A multi-criteria Intuitionistic Fuzzy EDAS (IF-EDAS) method application." Business & Management Studies: An International Journal 10, no. 2 (June 25, 2022): 769–86. http://dx.doi.org/10.15295/bmij.v10i2.2060.
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The internet is becoming increasingly common worldwide, and the number of users is rapidly increasing. This condition offers up new business opportunities for online businesses. For online companies, high customer satisfaction corresponds with a competitive advantage. For this reason, it is vital to understand consumer expectations for services provided through corporate websites and assess the website quality from the customer's perspective. The primary goal of this research is to evaluate and rate the websites of Cappadocia hotels in Turkey. A solution proposal comprising the Intuitionistic Fuzzy EDAS (IF EDAS) approach is developed to assess the website quality of these hotels. A sensitivity analysis is also provided to demonstrate how the proposed IF EDAS method yields robust decisions. It has been concluded that the most important criteria in evaluating the quality of a hotel website are security, privacy and hotel facilities information. According to the findings, the top three hotels in terms of website quality are Kapadokya Hill Hotel & Spa, Exedra Hotel Cappadocia and Anatolian House. This study will likely be helpful to both researchers interested in hotel website quality evaluations and holidaymakers contemplating a trip to Cappadocia.
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Nizar Haris Masruri. "KAJIAN METODE SEO BERBASIS ON-PAGE SEBAGAI STRATEGI MENINGKATKAN VISIBILITAS WEBSITE DI SERP." Jurnal Teknologi Informasi: Jurnal Keilmuan dan Aplikasi Bidang Teknik Informatika 16, no. 1 (January 31, 2022): 39–49. http://dx.doi.org/10.47111/jti.v16i1.3645.
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The business sector in industry 4.0 always depends on the development of internet technology, one of which is a website. Website is a medium of business information that serves to expand marketing in order to reach users all over the world. The success of a website is when it is in the top position in the SERP (Search Engine Result Page). Until now, new websites have sprung up that make the competition even tougher. Therefore, we need a method to improve the quality of the website in order to be able to compete with other websites. One of the efforts to improve the quality of the website is to optimize the website structure using the On-Page SEO method. SEO (Search Engine Optimization) is an effort to optimize the performance and quality of a website so that it is prioritized by search engines. While On-Page SEO is an optimization process carried out on the website structure. On-page is a fundamental process that must be done in building a quality website. For this reason, this article will discuss how to design a quality website structure using the On-Page SEO method which is expected to be a benchmark for the quality of the website structure that will be built by readers.
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Gîngioveanu Lupulescu, Grigoraș Mihnea, and Francisca Elena Zamfir. "Can knowledge be created exclusively from online sources? A business intelligence approach in ecommerce." Proceedings of the International Conference on Business Excellence 15, no. 1 (December 1, 2021): 119–27. http://dx.doi.org/10.2478/picbe-2021-0012.
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Abstract As more and more business data is generated and made available in the online environment, it makes sense for all the business components to start and take advantage of this trend. One of the components that we targeted in this paper is business knowledge, more precisely gathering enough data and information in order to generate knowledge about a business, also known as business intelligence. But this could not be done without taking into account the global pandemic that started in 2020 and continued to this day, accelerating the business digitization trend exponentially. Numerous papers related to the forced digitization of businesses due to Covid-19 have been published in 2020, most of them being focused on job loss, business model shifts, the economic impact and governmental stimulus effect in various industries. The current paper is focused on the business knowledge creation, more exactly on how and where to find data and information in an exclusively online manner about Romanian ecommerce companies, that can then be processed in order to obtain business knowledge. We researched three Romanian ecommerce websites in order to see if meaningful knowledge about their business approach can be extracted, all being done entirely from online sources, with no physical connection or relation to the targeted companies. In order to achieve this, we used public traffic data from websites like www.trafic.ro, financial data from www.listafirme.ro and also tested a few other key metrics of the websites. We managed to identify a very interesting situation concerning the three ecommerce websites while also outlining a simple workflow that can be duplicated by anyone in order to obtain basic business intelligence about Romanian internet-focused companies.
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Iaia, Lea, Paola Scorrano, Monica Fait, and Federica Cavallo. "Wine, family businesses and web: marketing strategies to compete effectively." British Food Journal 119, no. 11 (November 6, 2017): 2294–308. http://dx.doi.org/10.1108/bfj-02-2017-0110.
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Purpose The purpose of this paper is to deepen the web marketing strategies used by wine family businesses (FBs) with the aim to identify the role assigned to websites, the online models and the competitive strategies implemented through them. Design/methodology/approach In order to examine the content and structure of the information found on the website of selected FBs, an ad hoc analysis model was designed and validated with the support of marketing and industry experts through an inspecting focus group (Mich, 2007). Findings The subsequent observation of the websites of the businesses studied showed that family-run Italian wineries use their websites mainly to present information about the business and as a relational tool through edutainment activities; FBs yet neglect the potential of e-commerce. Research limitations/implications The study highlights the importance and the attention that FBs, among others, should dedicate to the role of web communications within their communications strategy. Although this path has allowed the traits essential to launch effective online communications for FBs, the small number of businesses surveyed (ten) does not permit a theoretical generalisation of the results. Thus, we expect to integrate the information obtained from this preliminary study with in-depth interviews with the digital strategists for the companies examined or by increasing the number of FBs studied. Originality/value The paper provides an evaluation model to effectively organise the websites’ contents; wine businesses should consider and customise these essential elements with the brand’s specific details.
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Lamanauskas, Vincentas. "SOME SKETCHES ON SOCIAL NETWORKING WEBSITES." Problems of Education in the 21st Century 54, no. 1 (June 20, 2013): 5–6. http://dx.doi.org/10.33225/pec/13.54.05.
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It is obvious, that usage of social networking websites is constantly growing. In Lithuania, a rapid growth of usage has been observed in recent years, taking into account local (national) social networking websites as well. Facebook.com is one among 10 mostly visited networks in Lithuania. Lithuanian consumers are not an exception – not a small part of them also use several social networking websites. Both in the world and in Lithuania, business takes an active interest in social networking websites. An evident tendency is the expansion of SNW possibilities in business environment. If earlier it was thought that usage of SNW is a waste of time, in the latter years business finds more and more reasons why social networking websites ought to be used. This is marketing, service and product advertisement, new client search, cooperation development and so on. The other thing – the amount and the flow of information will certainly not decrease and therefore information usage and management in general, will remain urgent (Lamanauskas, 2012a).
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Cahyadi, Arif Try. "Design of Website for Business Enterprises Using a Website Creation Application." Visualita Jurnal Online Desain Komunikasi Visual 10, no. 02 (April 16, 2022): 11. http://dx.doi.org/10.34010/visualita.v10i02.6562.
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The purpose of this research is to utilize information technology in the era of the Covid-19 pandemic in designing websites that are useful in promoting types of businesses for the Micro, Small & Medium Enterprises sector. The method used in this research is descriptive qualitative which focuses on the design process which begins with organizing the concept to the website of the work produced. The result of this research is the design of the Micro, Small & Medium Enterprises website using the wix.com application as a model in designing the website, because the researcher wants to know the process of making a website using the application without losing the design principles and the user interface. So in this study, we can find out the website design process using the wix.com application which is considered easier to use, easy to access, and practical.