Relevant bibliographies by topics / Buyer persona

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Buyer persona'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Buyer persona"

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Vida, Noémi, Bernadett Bringye, Erika Varga, and Balázs Máté. "A buyer persona definiálása és marketing célú felhasználásának bemutatása a hatékony kommunikáció érdekében." Acta Carolus Robertus 14, no. 2 (2024): 138–51. https://doi.org/10.33032/acr.4574.

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The origin of buyer persona modeling is software development, but today this methodology is used in a wide variety of fields, including marketing and communication process planning. Buyer personas incarnate buyers, they are person descriptions that represent fictitious characters, but are based on real data. A picture and a name are usually associated to the description of buyer personas, to facilitate the identification of decision makers with them. The essence of the methodology is to involve effectively the needs of users and customers in the various decision-making processes. Although buye
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Amalia, Rayhana Putri, and Armelia Windasari Nila. "Developing Persona for Used Car Buyers in Indonesia." International Journal of Current Science Research and Review 05, no. 12 (2022): 4791–807. https://doi.org/10.5281/zenodo.7486463.

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<strong>ABSTRACT: </strong>Indonesia used car market is predicted to register a CAGR of about 5.74% in 2027. As there is an increase in the number of Indonesian used car players in the future, in order to remain competitive in the market, developing a buyer persona is one of the most essential solutions. Currently, in Indonesia, persona development in the automotive industry is very limited, due to limited research and digital players in the market. There are approximately 50k auto dealers in Indonesia. However, some of them, mostly SMEs auto dealers, still have limited resources, especially t
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Syihabuddin, Muhammad. "Pendampingan Pembuatan Buyer Persona Minoa Coffee & Eatery, Cengklik, Ngemplak, Boyolali." Jurnal Pengabdian Masyarakat STIE Surakarta 4, no. 1 (2025): 96–105. https://doi.org/10.56456/dimaseta.v4i1.162.

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Kegiatan pengabdian ini bertujuan untuk meningkatkan efektivitas strategi pemasaran Minoa Coffee &amp; Eatery melalui pendampingan pembuatan buyer persona. Dalam era persaingan bisnis yang semakin kompetitif, pemahaman terhadap karakteristik konsumen menjadi kunci dalam menyusun strategi yang relevan dan berdampak. Kegiatan ini dilakukan melalui observasi lapangan, penyuluhan konsep buyer persona, serta pendampingan intensif dalam penyusunannya. Hasil pengabdian berupa enam buyer persona utama yang merepresentasikan segmen pelanggan Minoa, yang diharapkan dapat menjadi dasar dalam pengambilan
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Romero Montero, Andrés, Ricardo Sellers-Rubio, and Adriana María Cely Alvarez. "¿Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing." Investigaciones Turísticas, no. 27 (January 19, 2024): 53–76. http://dx.doi.org/10.14198/inturi.23961.

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Este artículo analiza cómo diferentes modelos de alojamiento utilizan la metodología del buyer persona para optimizar estrategias de inbound marketing. En particular, se busca conocer cómo los alojamientos turísticos definen el buyer persona, qué herramientas y técnicas utilizan para definirlo y qué relación se establece entre la definición del buyer persona y las estrategias y acciones a nivel de mercado. El estudio aplicó una metodología cualitativa de análisis inductivo que permitió analizar los casos en profundidad. Para ello, se realizaron ocho entrevistas semiestructuradas a responsables
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Retana de Guirola, Yeyli Yalitza, and Karla Valeria López. "Buyer persona en las pequeñas y medianas empresas en el sector turístico del departamento de Santa Ana, El Salvador. Caso práctico: restaurantes." Anuario de Investigación: Universidad Católica de El Salvador 11, no. 1 (2022): 123–34. http://dx.doi.org/10.5377/aiunicaes.v11i1.15171.

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Los restaurantes de Santa Ana pueden cubrir varios segmentos de mercado en función de elementos demográficos como edades o clase social, por lo que sus productos y estrategias se generalizan para intentar cubrir todos los segmentos; dicha tarea es complicada e implica la inversión de más recursos.&#x0D; Según lo expresa Pau Valdés (2019), un buyer persona ayuda a las empresas a desarrollar mensajes más personalizados para los distintos grupos; que los mismos sean resonantes y permitan obtener clientes fieles. Sin la definición de los buyer persona o perfil detallado del cliente, una empresa tr
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Liliyan, Aditya, and Defika Wahyu Saputra. "Pendampingan Pembuatan Buyer Persona Produk Roasted Coffee Beans UMKM Wirokopi Di Desa Wirogomo, Banyubiru." Jurnal Pengabdian Masyarakat STIE Surakarta 3, no. 2 (2024): 177–81. https://doi.org/10.56456/dimaseta.v3i2.119.

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Perkembangan dunia bisnis dalam industri kopi smakin ketat, pelaku usaha perlu mengetahui secara spesifik target market atau buyer personanya. Dengan mengetahui target market secara spesifik harapannya pelau usaha dapat menerapkan strategi pemasran yang tepat, efektff dan efisien. Pengabdian ini dilakukan kepada UMKM Wirokopi yang berlokasi di Desa Wirogomo, Banyubiru. Kegiatan pengabdian dilakungan dengan pendampingan dalam pembuatan buyer persona untuk produk roasted coffee beans produksi dari UMKM Wirokopi. Metode yang dilakukan adalah observasi, diskusi, dan pendampingan. Temuan dilapangan
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Karr, Danielle Feldman, Steve Holmes, Jared S. Colton, and Josephine Walwema. "The Digital "Good Life": The Limits of Applying an Ethics of Care to a Company "Running with Scissors."." Communication Design Quarterly 12, no. 2 (2024): 53–63. https://doi.org/10.1145/3655727.3655733.

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This article explores the challenge of implementing diversity, equity, and inclusion literacies in popular buyer persona platforms such as HubSpot and FlowMapp. Drawing on a practitioner interview with a public relations and marketing director, Dr. Danielle Feldman Karr, this article contextualizes Feldman Karr's efforts to revise her design team's internal buyer persona construction process to better engage DEI issues. This article considers the successes and challenges of applying an ethics of care informed by Graham's Black feminist ethics in order to analyze how designers think about "the
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Karr, Danielle Feldman, Steve Holmes, Jared S. Colton, and Josephine Walwema. "The Digital "Good Life": The Limits of Applying an Ethics of Care to a Company "Running with Scissors."." Communication Design Quarterly 12, no. 3 (2024): 53–63. https://doi.org/10.1145/3563890.3713049.

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This article explores the challenge of implementing diversity, equity, and inclusion literacies in popular buyer persona platforms such as HubSpot and FlowMapp. Drawing on a practitioner interview with a public relations and marketing director, Dr. Danielle Feldman Karr, this article contextualizes Feldman Karr's efforts to revise her design team's internal buyer persona construction process to better engage DEI issues. This article considers the successes and challenges of applying an ethics of care informed by Graham's Black feminist ethics in order to analyze how designers think about "the
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Alguacil, Mario, Josep Crespo-Hervás, and Carlos Pérez-Campos. "Análisis sociodemográfico de la percepción de marca en un servicio deportivo público: del target al buyer persona (Sociodemographic analysis of brand perception in a public sports service: from target to person buyer)." Retos, no. 37 (July 30, 2019): 139–46. http://dx.doi.org/10.47197/retos.v37i37.71707.

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La percepción de marca es la forma de asegurar que los consumidores reciben la información que queremos transmitir, basada en nuestra estrategia de marketing. Pero hay que entender si las características sociodemográficas son un elemento por el cual las personas pertenecientes a los diferentes grupos de población perciben la marca de forma diferente, lo que justificaría la utilización de estrategias de marketing diversificadas para cada uno de estos grupos. Esto está de acuerdo con el cambio de paradigma que se está produciendo en el campo del marketing, en el que el target (los usuarios de se
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Iqbal, Karim Mohammad, and Armelia Windasari Nila. "Proposed Marketing Strategy to Increase Brand Awareness for Coffee Shop Business (Case Study on Brand Payu Coffee & Eatery)." International Journal of Current Science Research and Review 05, no. 12 (2022): 4672–85. https://doi.org/10.5281/zenodo.7462422.

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<strong>ABSTRACT: </strong>The total distribution of Coffee in Indonesia is increasing every year, and it is in line with the growing of Coffee Shop industry in Indonesia, specifically in Jakarta. Payu is one of local SME Coffee Shop brand located in Gandaria, South Jakarta which was established in 2020. Building brand awareness is important for a new brand, particularly for SME company with an existence of less than five years like Payu. According to interview with Payu&rsquo;s co-owner that Payu brand awareness is very low which in line with the result of questionnaire from total of 202 resp
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Dissertations / Theses on the topic "Buyer persona"

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Kerner, Ann-Christiin. "Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14707.

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Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. To address the research questions, single case study was used. The data was gathered through semi-structured interviews that were conducted with five
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Mbogu, Nicholas Ibeawuchi. "Person und das dialogische Denken Martin Bubers /." Berlin : Logos-Verl, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2941206&prov=M&dok_var=1&dok_ext=htm.

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Mbogu, Nicholas Ibeawuchi. "Person und das dialogische Denken Martin Bubers." Berlin Logos-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2941206&prov=M&dok_var=1&dok_ext=htm.

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Van, Tonder Estelle. "The factors influencing buyer behaviour of single working women when purchasing financial products or services an exploratory study /." Diss., Pretoria : [s.n.], 2003. http://upetd.up.ac.za/thesis/available/etd-11102004-113938.

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Starkey, Simone. "An investigation of low-income consumer-buying behaviour in the personal-care industry in South Africa." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/27488.

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South African companies are said to be mining the so-called "Black Diamond", the emerging middle-class segment that is driving economic growth within the country (Mahajan, 2009:9). The focus on the emerging Middle Class in South Africa (SA) has left a knowledge gap on Low-Income consumers - even though they are still the largest consumer group in SA (Connecting with Survivors, 2014). The Unilever "Connecting with Survivors Report" (2014) highlights the fact that 70% of the SA Market earn less than R6000 per month, while together they have a spending power of R300 Billion per annum. According t
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Reitz, Megan. "How does Martin Buber's concept of I-Thou dialogue inform the theory and practice of relational leadership?" Thesis, Cranfield University, 2014. http://dspace.lib.cranfield.ac.uk/handle/1826/8499.

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This thesis explores the possibility of dialogue between leader and follower in order to further develop the theory and practice of relational leadership. It draws from and contributes to Relational Leadership Theory (Uhl-Bien 2006) and Buber’s concept of ‘I- Thou’ dialogue (Buber 1958). Using first-person and co-operative inquiry methods (Reason and Bradbury 2008b) the ‘space between’ (Bradbury and Lichtenstein 2000, Buber 1958) leader and follower is explored in order to reveal the complexities inherent within leadership relations. Four main findings are detailed which enrich our understandi
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Norris, Barry John. "Pneumatology, existentialism and personal encounter in contemporary theologies of church and ministry with particular reference to John Zizioulas and Martin Buber." Thesis, King's College London (University of London), 1995. https://kclpure.kcl.ac.uk/portal/en/theses/pneumatology-existentialism-and-personal-encounter-in-contemporary-theologies-of-church-and-ministry-with-particular-reference-to-john-zizioulas-and-martin-buber(f30b6ed5-1cea-458d-ae6a-337ace49f04c).html.

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Flyckt, Sara, Hanna Holmgren, and Amanda Werner. "The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44106.

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Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. One industry that has been reluctant towards this online shift is the display materials industry. However, during recent years display material suppliers operating online have become more successful. There
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Gallagher, Christine Marie. "Consciousness and the Demands of Personhood: Intersubjectivity and Second-Person Ethics." University of Toledo / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1333695927.

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Charvet, Francois F. "Supply Chain Collaboration: The Role of Key Contact Employees." The Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1230586181.

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Books on the topic "Buyer persona"

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Schulze, Jessica. Buyer Personas im Pferdesport. Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-48356-2.

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Roman, Steven. Understanding personal computer hardware: Everything you need to know to be an informed PC user/buyer/upgrader. Springer, 1998.

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Roman, Steven. Understanding personal computer hardware: Everything you need to know to be an informed PC user, buyer, upgrader. Springer, 1998.

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Bahrāmī, Ḥasan. Sājimahʹrīz: Sāchmahʹbārān, guzīnah-yi ghazal-i būmī-i Kuhgīlūyah va Buyir Aḥmad = Sājemariz. Farhang-i Mānā, 2013.

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Revella, Adele. Buyer personas: How to gain insight into your customer's expectations, align your marketing strategies, and win more business. Wiley, 2015.

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Smajgert, Robert. Martin Buber. Wirklichkeit: Zur Stellung der Person im dialogischen Denken : Beiträge zu einer Philosophie der Person : Exkurs: gemeinsame Zeit! : freie Gedanken zur Grundlegung einer praktischen Anwendung dialogischer Begegnungsideale in der gegenwärtigen Erziehung. Verlag Traugott Bautz, 2010.

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The World's Best Buyer Persona System : The Buyer Persona Reimagined: It's Not Who They Are but HOW THEY THINK! Yokel Local Publications, 2020.

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Street, Chuck. Setting up Your Food Truck Business: Legalities, Setting up Your Food Truck, Testing Phase, Buyer Persona Analysis and Branding. Independently Published, 2021.

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Konrad, Antje. Zielgruppe Analysieren: Wie Sie Mit Leichtigkeit Die Bedürfnisse Ihrer Kunden Herausfinden, Mit Ihrer Buyer Persona Kommunizieren und Ihren Umsatz Steigern. Independently Published, 2020.

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Jaiswal, Timir. Science of Online Business Development : A Must Have Book about: Buyer Persona, Content Marketing, Digital Asset Creation, SEO, Online Branding, Online Engagement with End-To-End 30 Days Plan. Independently Published, 2017.

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Book chapters on the topic "Buyer persona"

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Fuderholz, Jens. "Buyer Persona." In Professionelles Lead Management. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15214-7_6.

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Burkholz, Roland. "Entwicklung einer Buyer Persona." In Marketing und Sales Automation. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15260-4_4.

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Cruz, Ana, and Stelios Karatzas. "Understanding your buyer persona." In Digital and Social Media Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-6.

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Selent, Anna. "Buyer Persona in der Unternehmenspraxis." In Digital Interaction Hubs für B2B-Kundeninteraktionen. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-42366-7_3.

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Dewi, Kadek Cahya, Putu Indah Ciptayani, Ni Putu Maha Lina, and Ida Bagus Putu Sandhi Yudistira. "Feasibility Study of Buyer Persona Expert System Using a Combination of Segmenting, Targeting, Positioning (STP) and Persona Models." In Advances in Economics, Business and Management Research. Atlantis Press International BV, 2024. https://doi.org/10.2991/978-94-6463-622-2_93.

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Shukla, Anup, Alexander Schwertlein, and Uli Schneider. "Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation." In Management for Professionals. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-30720-1_9.

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Burkholz, Roland. "Buyer Personas, Kaufprozesse und Marktsegmente." In Marketing und Sales Automation. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-21688-7_26.

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Reddy, Allan C., and C. P. Rao. "Personal Perceptual Factors in Organizational Buyer Behavior." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_45.

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Farkas, Dan, and Rebecca Geier. "Buyer Personas and Their Role in Content Marketing." In Strategic Content Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781003369103-4.

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Schulze, Jessica. "Projektumfeld und Gegenstand zum Thema Buyer Personas im Pferdesport." In BestMasters. Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-48356-2_1.

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Conference papers on the topic "Buyer persona"

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Dewi, Kadek Cahya, Putu Indah Ciptayani, Putu Maha Lina, and Ida Bagus Putu Sandhi Yudistira. "Modeling Ontology for Knowledge Based Buyer Persona Expert System." In 2024 International Conference on Artificial Intelligence, Blockchain, Cloud Computing, and Data Analytics (ICoABCD). IEEE, 2024. http://dx.doi.org/10.1109/icoabcd63526.2024.10704553.

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Akre, Vishwesh, Amala Rajan, Jinesh Ahamed, Aisha Al Amri, and Shamma Al Daisi. "Smart Digital Marketing of Financial Services to Millennial Generation using emerging technological tools and buyer persona." In 2019 Sixth HCT Information Technology Trends (ITT). IEEE, 2019. http://dx.doi.org/10.1109/itt48889.2019.9075106.

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Tonković Pražić, Ivana. "INFLUENCE OF PERSONAL VALUES ON CONSUMER CHOICE AND INTENTION TO BUY: A CASE OF CROATIAN AUTOMOBILE MARKET." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.s.p.2020.117.

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This paper aimed to identify the factors and segments of car buyers based on their personal values and analyzing their relation to car buyers’ choice and intention to buy. A survey involving 561 participants was conducted using the PVQ scale and additional questions about car-buying behavior. Upon collecting the data, statistical analysis was conducted that allowed for nine value types to be successfully distinguished among car buyers: benevolence, universalism, self-direction, stimulation, hedonism, achievement, and power, security, conformity, and tradition. Additionally, based on the abovem
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Ballesteros, Leonardo, Santiago Peñaherrera, Leonardo Ballesteros, and Johanna Monge. "The buyer person as a digital marketing strategy: case study Tungurahua tourism sector." In 1er Congreso Universal de las Ciencias y la Investigación Medwave 2022;. Medwave Estudios Limitada, 2022. http://dx.doi.org/10.5867/medwave.2022.s2.uta105.

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Leshchyshyn, Maryna, Antonina Babych, and Victoria Kernesh. "Shaping the Range of Footwear in Different Materials According to a Person’s Psycho-Type." In The 9th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2022. http://dx.doi.org/10.24264/icams-2022.v.2.

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The article is to highlight and substantiate the results of marketing research, determine human psycho-types regarding the design of shoes, materials, heel shape and toe, so it is possible to: improve the range of manufacturers, predict the use of modern classic leather and textile materials, for the production of products of this segment; improving its quality; increasing demand for footwear from Ukrainian manufacturers and the percentage of finished goods. Marketing research was conducted with the help of respondents of the shoe store brand “Kachorovska”, Kyiv (Ukraine), which helped to prop
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Frunze, Rodica, and Natalia Curagau. "Evaluation: goals, principles, approaches." In International Scientific Conference on Accounting ISCA 2023. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/isca2023.21.

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There are several methods of determining the current (new) cost of a property. The most important are the estimate method, indexation, cost-capacity, as well as other technical methods. The appraiser should be aware that a price quote obtained from a supplier may be significantly different from that obtained from a current or potential buyer; also, manufacturers' price discounts can vary widely, and shipping and handling costs should be included or added. Regardless of the method used to obtain reference cost materials - verbal, written or electronic - a good relationship must be maintained wi
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Koch, Volker, and Bernd Markus Zunk. "DOES THE PERSONAL NATURE OF INDUSTRIAL BUYERS MATTER? KEY FINDINGS OF AN INVESTIGATION IN TECHNOLOGY-ORIENTED FIRMS." In 4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations. Association of Economists and Managers of the Balkans, Belgrade, Serbia et all, 2018. http://dx.doi.org/10.31410/limen.2018.645.

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Umetaliev, Akylbek. "Value Chain in Export Honey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2019. http://dx.doi.org/10.36880/c11.02245.

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This paper examines creating a value chain in export honey from the Kyrgyz Republic. The annual production is 12,000 tons, 500 tons are exported. The Supply Chain Operation Reference (SCOR model) at three stages of optimization of honey production has been adapted. The following research methods were used: desk study, survey of producers and consumers, interviews with relevant organizations, personal observations retailers. At the initial stage of optimization, recommended to maintain planning of the number of bee colonies. How to effectively use natural resources for bee colonies - finding us
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Sakız, Burcu, and Ayşen Hiç Gencer. "Blockchain Technology and its Impact on the Global Economy." In International Conference on Eurasian Economies. Eurasian Economists Association, 2019. http://dx.doi.org/10.36880/c11.02258.

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The world’s most valuable resource is no longer oil, but data. Smartphones and the internet have made data abundant, ubiquitous and far more valuable. Modern algorithms can predict when a customer tends to buy, a car needs servicing or a person is at risk of a disease. Meanwhile, artificial intelligence techniques extract more value from data. As individuals accumulate information which transforms into knowledge, entrepreneurs will want to use and/or share that knowledge. It is the sharing of knowledge that needs a decentralized, autonomous mechanism so that knowledge can be shared fairly amon
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Simons, A., and E. K. Gbadam. "Analysis of Properties of Adulterated Fuel and Its Effects on Internal Combustion Engines and the Environment: A Case Study Tema Metropolitan Assembly, Tema, Ghana." In ASME 2010 Internal Combustion Engine Division Fall Technical Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/icef2010-35047.

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This paper seeks to investigate the sources and the level of fuel contamination in the Ghanaian market and its effects on internal combustion engines and the environment. A survey was conducted in and around the Tema Metropolitan Assembly to collect samples of fuels from different retailers without letting them know the intentions of the buyer (that these are for research). Experiments were carried out at Tema Oil Refinery (TOR), Tema, Ghana, on the two conventional fuels collected from these sources. The analysis of the results showed that fuel from the fuel tank and “Zamelama” (small scale p
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Reports on the topic "Buyer persona"

1

Gries, Christin-Isabel, Alexander Richter, and Sonja Thiele. Buyer-Personas für mFUND-Projekte. Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste, 2020. http://dx.doi.org/10.26128/2021.250.

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2

Coompanthu, Somchanok. Misuse of ideas: buying pirated products. Faculty of Commerce and Accountancy, Chulalongkorn University, 2003. https://doi.org/10.58837/chula.res.2003.23.

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Abstract:
Product piracy has been a long unsolved problem for international marketers as it damages their brand reputation and discourages innovation in a business arena. However, some say that product piracy benefits to society if products copied are worth the price paid. This study tends to answer who the buyers of pirated products are and to provide a useful information for domestic and international marketers as well as the government. Thailand was used to be the site of study as it is a big production site and market of copy products. Demographic and personal experiences were posited in the model i
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