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Relevant bibliographies by topics / Buyer persona / Dissertations / Theses

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Dissertations / Theses on the topic 'Buyer persona'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Kerner, Ann-Christiin. "Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14707.

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Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. To address the research questions, single case study was used. The data was gathered through semi-structured interviews that were conducted with five

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2

Mbogu, Nicholas Ibeawuchi. "Person und das dialogische Denken Martin Bubers /." Berlin : Logos-Verl, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2941206&prov=M&dok_var=1&dok_ext=htm.

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3

Mbogu, Nicholas Ibeawuchi. "Person und das dialogische Denken Martin Bubers." Berlin Logos-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2941206&prov=M&dok_var=1&dok_ext=htm.

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4

Van, Tonder Estelle. "The factors influencing buyer behaviour of single working women when purchasing financial products or services an exploratory study /." Diss., Pretoria : [s.n.], 2003. http://upetd.up.ac.za/thesis/available/etd-11102004-113938.

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5

Starkey, Simone. "An investigation of low-income consumer-buying behaviour in the personal-care industry in South Africa." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/27488.

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South African companies are said to be mining the so-called "Black Diamond", the emerging middle-class segment that is driving economic growth within the country (Mahajan, 2009:9). The focus on the emerging Middle Class in South Africa (SA) has left a knowledge gap on Low-Income consumers - even though they are still the largest consumer group in SA (Connecting with Survivors, 2014). The Unilever "Connecting with Survivors Report" (2014) highlights the fact that 70% of the SA Market earn less than R6000 per month, while together they have a spending power of R300 Billion per annum. According t

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6

Reitz, Megan. "How does Martin Buber's concept of I-Thou dialogue inform the theory and practice of relational leadership?" Thesis, Cranfield University, 2014. http://dspace.lib.cranfield.ac.uk/handle/1826/8499.

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This thesis explores the possibility of dialogue between leader and follower in order to further develop the theory and practice of relational leadership. It draws from and contributes to Relational Leadership Theory (Uhl-Bien 2006) and Buber’s concept of ‘I- Thou’ dialogue (Buber 1958). Using first-person and co-operative inquiry methods (Reason and Bradbury 2008b) the ‘space between’ (Bradbury and Lichtenstein 2000, Buber 1958) leader and follower is explored in order to reveal the complexities inherent within leadership relations. Four main findings are detailed which enrich our understandi

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7

Norris, Barry John. "Pneumatology, existentialism and personal encounter in contemporary theologies of church and ministry with particular reference to John Zizioulas and Martin Buber." Thesis, King's College London (University of London), 1995. https://kclpure.kcl.ac.uk/portal/en/theses/pneumatology-existentialism-and-personal-encounter-in-contemporary-theologies-of-church-and-ministry-with-particular-reference-to-john-zizioulas-and-martin-buber(f30b6ed5-1cea-458d-ae6a-337ace49f04c).html.

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8

Flyckt, Sara, Hanna Holmgren, and Amanda Werner. "The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44106.

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Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. One industry that has been reluctant towards this online shift is the display materials industry. However, during recent years display material suppliers operating online have become more successful. There

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9

Gallagher, Christine Marie. "Consciousness and the Demands of Personhood: Intersubjectivity and Second-Person Ethics." University of Toledo / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1333695927.

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10

Charvet, Francois F. "Supply Chain Collaboration: The Role of Key Contact Employees." The Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1230586181.

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11

Novotny, Ronald W. "Mary, fulfillment of person in the Annunciation: a study of the dialogic principle of Martin Buber and Hans Urs von Balthasar: a proposed re-reading of the Annunciation (as a dialogic event)." IMRI - Marian Library / OhioLINK, 1998. http://rave.ohiolink.edu/etdc/view?acc_num=udmarian1431439857.

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12

Pavlíčková, Radka. "Vliv daňové zátěže na obchodování s nemovitostmi." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2010. http://www.nusl.cz/ntk/nusl-232510.

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This thesis is focused on tax field concerning real property trading. Firstly basic terms and tax breakdown are described. Within the thesis tax impact will be comared by simulating different situations which may happen when buying, selling, rating or donation and inheritance of real estate brood over individuals and last but not leaf legal entities point of view.

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13

Plšková, Darina. "Stanovení daňové zátěže při variantních řešeních pořízení nemovitosti." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241299.

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This thesis is focused on tax issue, witch relates to real property trading. In the theoretical part of the thesis I describe the basic terms and deal with individual tax, which is related to the mentioned tax. In the context of the thesis will be compared to the tax burden for selected model situations that may arise in the sale, purchase or lease of real property. This load will be examined from the point of view of physical persons, to self-employed persons and also legal persons.

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14

Vaca, Vaca Jessica, and Patricia Tanaveerapong. "Jag möts av destinationsmarknadsföring dagligen på sociala medier : En studie om konsumenternas tolkning av destinationsmarknadsföring på sociala medier." Thesis, Södertörns högskola, Turismvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38749.

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Under de senaste åren har det blivit allt vanligare för konsumenter att använda sig av sociala medier, främst inom turismindustrin. Det är vanligt för konsumenter att idag stöta på nya destinationer och att viljan av att resa uppstår genom sociala medier. Denna studie handlar om att få en djupare förståelse av hur destinationsmarknadsföring tolkas av konsumenter. För att uppnå syfte har dessa två frågeställningar formulerats, Hur möts konsumenterna av destinationsmarknadsföring på sociala medier? och Vilket inflytande påstår konsumenterna att destinationsmarknadsföring inom sociala medier har

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15

Petr, Tomáš. "Internetový marketing ve společnosti VEMA, a.s." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-89383.

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16

"Buyer behaviour of personal computers in Hong Kong." Chinese University of Hong Kong, 1988. http://library.cuhk.edu.hk/record=b5885891.

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17

Leão, Natália Cavalcanti Carneiro. "Driving innovation through social data: a methodology for building buyer personas." Master's thesis, 2018. https://hdl.handle.net/10216/114233.

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18

Leão, Natália Cavalcanti Carneiro. "Driving innovation through social data: a methodology for building buyer personas." Dissertação, 2018. https://hdl.handle.net/10216/114233.

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19

Leão, Natália Cavalcanti Carneiro. "Driving innovation through social data: a methodology for building buyer personas." Dissertação, 2002. https://repositorio-aberto.up.pt/handle/10216/114233.

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20

Yang, Chen-Hao, and 楊鎮豪. "A Study of Personal Computer Gaming Software Buyer Purchasing Involvement and Consumer Behavior." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/23773766498514229776.

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21

張乘瑜. "The Relative Study on the English Education Buyer Whose Personal character, Buying of Motivation and Coustomer Behavier in China City." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/93558028137346524283.

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22

林煜超. "The prepurchase information search behavior and its correlative factors of the northern college students as personal computer buyers." Thesis, 1992. http://ndltd.ncl.edu.tw/handle/50104829947712615781.

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23

Matos, Paula Carvalho. "Modelação do processo de decisão de compra de bens alimentares." Doctoral thesis, 2007. http://hdl.handle.net/10071/2477.

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Classifications of the JEL Classification System: 1st: M - Business Administration and Business Economics; Marketing; Accounting; M3 - Marketing and Advertising; M31 - Marketing 2nd: F - International Economics; F1 – Trade; F18 - Trade and Environment<br>A presente investigação tem como temática o processo de decisão de compra de produtos alimentares com alegações nutricionais e/ou de saúde (PAANS ). Este tema foi adoptado como campo de aplicação da tese pela sua relevância no contexto empresarial alimentar: é a área onde se registam as maiores taxas de crescimento em volume e em valor.

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24

BELLEZZA, ALESSIA. "Millennials e esperienza di consumo - customer Journey e uso dei media digitali di una generazione connessa." Doctoral thesis, 2020. http://hdl.handle.net/11573/1461639.

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I Millennials rappresentano un particolare tipo di consumatore: sono esperti, informati, consapevoli, usano le tecnologie e i media digitali con padronanza, hanno alte aspettative riguardo le performance dei prodotti, cercano soddisfazione emozionale ed emotiva, esperienziale e relazione nel consumo. Conquistarli, quindi, è una sfida che i brand devono intraprendere poiché sono un mercato di riferimento interessante e complesso. I Millennials delineano un percorso di media meshing e convergenza (Jenkins, 2007), di coesistenza fra analogico e digitale. Sono la prima generazione “mobile first”,

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