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Journal articles on the topic 'Buyer persona'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Vida, Noémi, Bernadett Bringye, Erika Varga, and Balázs Máté. "A buyer persona definiálása és marketing célú felhasználásának bemutatása a hatékony kommunikáció érdekében." Acta Carolus Robertus 14, no. 2 (2024): 138–51. https://doi.org/10.33032/acr.4574.

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The origin of buyer persona modeling is software development, but today this methodology is used in a wide variety of fields, including marketing and communication process planning. Buyer personas incarnate buyers, they are person descriptions that represent fictitious characters, but are based on real data. A picture and a name are usually associated to the description of buyer personas, to facilitate the identification of decision makers with them. The essence of the methodology is to involve effectively the needs of users and customers in the various decision-making processes. Although buye

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Amalia, Rayhana Putri, and Armelia Windasari Nila. "Developing Persona for Used Car Buyers in Indonesia." International Journal of Current Science Research and Review 05, no. 12 (2022): 4791–807. https://doi.org/10.5281/zenodo.7486463.

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<strong>ABSTRACT: </strong>Indonesia used car market is predicted to register a CAGR of about 5.74% in 2027. As there is an increase in the number of Indonesian used car players in the future, in order to remain competitive in the market, developing a buyer persona is one of the most essential solutions. Currently, in Indonesia, persona development in the automotive industry is very limited, due to limited research and digital players in the market. There are approximately 50k auto dealers in Indonesia. However, some of them, mostly SMEs auto dealers, still have limited resources, especially t

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3

Syihabuddin, Muhammad. "Pendampingan Pembuatan Buyer Persona Minoa Coffee & Eatery, Cengklik, Ngemplak, Boyolali." Jurnal Pengabdian Masyarakat STIE Surakarta 4, no. 1 (2025): 96–105. https://doi.org/10.56456/dimaseta.v4i1.162.

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Kegiatan pengabdian ini bertujuan untuk meningkatkan efektivitas strategi pemasaran Minoa Coffee & Eatery melalui pendampingan pembuatan buyer persona. Dalam era persaingan bisnis yang semakin kompetitif, pemahaman terhadap karakteristik konsumen menjadi kunci dalam menyusun strategi yang relevan dan berdampak. Kegiatan ini dilakukan melalui observasi lapangan, penyuluhan konsep buyer persona, serta pendampingan intensif dalam penyusunannya. Hasil pengabdian berupa enam buyer persona utama yang merepresentasikan segmen pelanggan Minoa, yang diharapkan dapat menjadi dasar dalam pengambilan

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Romero Montero, Andrés, Ricardo Sellers-Rubio, and Adriana María Cely Alvarez. "¿Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing." Investigaciones Turísticas, no. 27 (January 19, 2024): 53–76. http://dx.doi.org/10.14198/inturi.23961.

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Este artículo analiza cómo diferentes modelos de alojamiento utilizan la metodología del buyer persona para optimizar estrategias de inbound marketing. En particular, se busca conocer cómo los alojamientos turísticos definen el buyer persona, qué herramientas y técnicas utilizan para definirlo y qué relación se establece entre la definición del buyer persona y las estrategias y acciones a nivel de mercado. El estudio aplicó una metodología cualitativa de análisis inductivo que permitió analizar los casos en profundidad. Para ello, se realizaron ocho entrevistas semiestructuradas a responsables

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Retana de Guirola, Yeyli Yalitza, and Karla Valeria López. "Buyer persona en las pequeñas y medianas empresas en el sector turístico del departamento de Santa Ana, El Salvador. Caso práctico: restaurantes." Anuario de Investigación: Universidad Católica de El Salvador 11, no. 1 (2022): 123–34. http://dx.doi.org/10.5377/aiunicaes.v11i1.15171.

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Los restaurantes de Santa Ana pueden cubrir varios segmentos de mercado en función de elementos demográficos como edades o clase social, por lo que sus productos y estrategias se generalizan para intentar cubrir todos los segmentos; dicha tarea es complicada e implica la inversión de más recursos. Según lo expresa Pau Valdés (2019), un buyer persona ayuda a las empresas a desarrollar mensajes más personalizados para los distintos grupos; que los mismos sean resonantes y permitan obtener clientes fieles. Sin la definición de los buyer persona o perfil detallado del cliente, una empresa tr

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Liliyan, Aditya, and Defika Wahyu Saputra. "Pendampingan Pembuatan Buyer Persona Produk Roasted Coffee Beans UMKM Wirokopi Di Desa Wirogomo, Banyubiru." Jurnal Pengabdian Masyarakat STIE Surakarta 3, no. 2 (2024): 177–81. https://doi.org/10.56456/dimaseta.v3i2.119.

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Perkembangan dunia bisnis dalam industri kopi smakin ketat, pelaku usaha perlu mengetahui secara spesifik target market atau buyer personanya. Dengan mengetahui target market secara spesifik harapannya pelau usaha dapat menerapkan strategi pemasran yang tepat, efektff dan efisien. Pengabdian ini dilakukan kepada UMKM Wirokopi yang berlokasi di Desa Wirogomo, Banyubiru. Kegiatan pengabdian dilakungan dengan pendampingan dalam pembuatan buyer persona untuk produk roasted coffee beans produksi dari UMKM Wirokopi. Metode yang dilakukan adalah observasi, diskusi, dan pendampingan. Temuan dilapangan

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Karr, Danielle Feldman, Steve Holmes, Jared S. Colton, and Josephine Walwema. "The Digital "Good Life": The Limits of Applying an Ethics of Care to a Company "Running with Scissors."." Communication Design Quarterly 12, no. 2 (2024): 53–63. https://doi.org/10.1145/3655727.3655733.

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This article explores the challenge of implementing diversity, equity, and inclusion literacies in popular buyer persona platforms such as HubSpot and FlowMapp. Drawing on a practitioner interview with a public relations and marketing director, Dr. Danielle Feldman Karr, this article contextualizes Feldman Karr's efforts to revise her design team's internal buyer persona construction process to better engage DEI issues. This article considers the successes and challenges of applying an ethics of care informed by Graham's Black feminist ethics in order to analyze how designers think about "the

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Karr, Danielle Feldman, Steve Holmes, Jared S. Colton, and Josephine Walwema. "The Digital "Good Life": The Limits of Applying an Ethics of Care to a Company "Running with Scissors."." Communication Design Quarterly 12, no. 3 (2024): 53–63. https://doi.org/10.1145/3563890.3713049.

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This article explores the challenge of implementing diversity, equity, and inclusion literacies in popular buyer persona platforms such as HubSpot and FlowMapp. Drawing on a practitioner interview with a public relations and marketing director, Dr. Danielle Feldman Karr, this article contextualizes Feldman Karr's efforts to revise her design team's internal buyer persona construction process to better engage DEI issues. This article considers the successes and challenges of applying an ethics of care informed by Graham's Black feminist ethics in order to analyze how designers think about "the

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Alguacil, Mario, Josep Crespo-Hervás, and Carlos Pérez-Campos. "Análisis sociodemográfico de la percepción de marca en un servicio deportivo público: del target al buyer persona (Sociodemographic analysis of brand perception in a public sports service: from target to person buyer)." Retos, no. 37 (July 30, 2019): 139–46. http://dx.doi.org/10.47197/retos.v37i37.71707.

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La percepción de marca es la forma de asegurar que los consumidores reciben la información que queremos transmitir, basada en nuestra estrategia de marketing. Pero hay que entender si las características sociodemográficas son un elemento por el cual las personas pertenecientes a los diferentes grupos de población perciben la marca de forma diferente, lo que justificaría la utilización de estrategias de marketing diversificadas para cada uno de estos grupos. Esto está de acuerdo con el cambio de paradigma que se está produciendo en el campo del marketing, en el que el target (los usuarios de se

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Iqbal, Karim Mohammad, and Armelia Windasari Nila. "Proposed Marketing Strategy to Increase Brand Awareness for Coffee Shop Business (Case Study on Brand Payu Coffee & Eatery)." International Journal of Current Science Research and Review 05, no. 12 (2022): 4672–85. https://doi.org/10.5281/zenodo.7462422.

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<strong>ABSTRACT: </strong>The total distribution of Coffee in Indonesia is increasing every year, and it is in line with the growing of Coffee Shop industry in Indonesia, specifically in Jakarta. Payu is one of local SME Coffee Shop brand located in Gandaria, South Jakarta which was established in 2020. Building brand awareness is important for a new brand, particularly for SME company with an existence of less than five years like Payu. According to interview with Payu’s co-owner that Payu brand awareness is very low which in line with the result of questionnaire from total of 202 resp

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Hajar, Andi, and Lely Novia. "DEVELOPING THE STUDENTS’ COPYWRITING SKILLS THROUGH COPYWRITING PROJECT AT ENGLISH DEPARTMENT, FACULTY OF LANGUAGES AND LITERATURE, UNIVERSITAS NEGERI MAKASSAR." KLASIKAL : JOURNAL OF EDUCATION, LANGUAGE TEACHING AND SCIENCE 7, no. 1 (2025): 571–84. https://doi.org/10.52208/klasikal.v7i1.1332.

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This research explores the implementation and outcomes of a copywriting project conducted for third-semester students of the Applied English (Business English Communication) Program, Diploma IV, English Department, Faculty of Languages and Literature, Universitas Negeri Makassar. Integrated into the compulsory Marketing and Advertising course, the project involved 60 students from two classes (A and B) during the 2025 academic year. This study aimed to analyze the quality of students' copywriting and identify the most preferred types of copywriting among them. Utilizing a qualitative research

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Bolaños-Erazo, Henry David, Ariel José Romero-Fernández, Ana Lucía Sandoval-Pillajo, and Jorge Lenin Acosta-Espinoza. "E-marketing para promocionar las carreras de software y administración de empresas. Ecuador." CIENCIAMATRIA 8, no. 4 (2022): 582–91. http://dx.doi.org/10.35381/cm.v8i4.870.

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El objetivo es analizar el E-Marketing para optimizar la promoción de la oferta académica de las carreras de Software y Administración de Empresas de la Universidad Regional Autónoma de Los Andes, UNIANDES, Extensión Ibarra. De tipo descriptiva con diseño de campo no experimental. Se concluye que resulta importante realizar la propuesta de una estrategia de e-Marketing para contribuir y optimizar la promoción de la oferta académica de dicha Institución, además se logró caracterizar al cliente ideal, es decir un Buyer Persona bien definido, destacando el uso de medios sociales como su principal

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Rodríguez-Perujo, Germán. "La técnica «Personas»: su nacimiento en el Diseño Centrado en el Usuario y su incorporación a la creatividad publicitaria." Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias 16, no. 1 (2023): 053–61. http://dx.doi.org/10.5209/pepu.83571.

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La técnica “Personas” se ha incorporado recientemente a los procesos de creatividad publicitaria, siendo su versión más utilizada en publicidad la del Buyer Persona o Customer Persona. Suele llevarse a cabo creando descripciones de grupos específicos de consumidores, con la intención de inspirar la creatividad de una campaña o una acción creativa concreta. La técnica Personas se originó con el nacimiento del Diseño Centrado en el Usuario (o User-Centered Design), conocido con el acrónimo UCD. La publicidad ha asimilado los nuevos paradigmas de comunicación que ha aportado el UCD y con ellos, h

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K. Slavkova, Elena. "Exploration of Effective Methodologies for Web Personalization." Postmodernism Problems 13, no. 3 (2023): 321–31. http://dx.doi.org/10.46324/pmp2303321.

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In the dynamic landscape of online interactions, the exploration of effective methodologies for web personalization emerges as a critical step in the digital marketing strategy of a brand. As users navigate through an increasingly vast digital realm, the ability to tailor online experiences becomes pivotal for engaging and retaining diverse audiences. This study delves into the multifaceted realm of web personalization, aiming to understand methodologies that prove efficacious in crafting tailored digital experiences. Key considerations include the strategic deployment of technology, the role

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Menyhért, József, Zsuzsanna Török, and Gábor Süveges. "The Opportunities for reaching Generation Z in Self-Care." Multidiszciplináris Tudományok 13, no. 4 (2023): 153–62. http://dx.doi.org/10.35925/j.multi.2023.4.13.

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The issue of pensions will be a severe problem in the coming decades, so it is essential to communicate, reach and prepare the impacted demographic, and reaching young individuals is also social imperative. The aim is to ensure that for young people, aged 18-25, saving for retirement is not only a medium- to the long-term plan but also a short-term one. The study is divided into two central logical units. In the first unit, several research methods were used, both secondary and primary, to gain an in-depth understanding of the topic at the centre of the research and, in addition, the thinking

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Diorio, Stephen, and Rich Howarth. "The four Cs of B2B targeting: Using company, customer, channel and contextual data to shrink the audience bullseye." Applied Marketing Analytics: The Peer-Reviewed Journal 10, no. 3 (2024): 227. https://doi.org/10.69554/zubn7528.

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The combination of highly focused audience populations and much more precise industry, account and buyer persona-based segments make using deterministic approaches to plan, target, deploy and optimise media and marketing programmes in a business-to-business (B2B) environment a major challenge. Recent media benchmarking data confirms that hyper-pareto economics of audience targeting in B2B marketing can dramatically improve the yield and business impact of investments in paid, owned, earned and shared media programmes. This paper builds on existing academic research into audience targeting by a

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Oktophilus, Mikhael. "Customer Relationship Management, Sebuah Bentuk Komunikasi Perusahaan untuk Menjaga Kelestarian Pelanggan." Applied Business and Administration Journal 1, no. 2 (2022): 45–55. https://doi.org/10.62201/j2bj0v95.

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The complexity of customer needs or desires makes companies increasingly motivated to provide the best products/services by adjusting the characteristics of the customers themselves. The pattern of service to customers has shifted, which initially considered the customer as a buyer in a transactional relationship, now it has shifted slightly to a more positive one, namely that the customer is a long-term asset for the company's sustainability. With the implementation of Customer Relationship Management, companies have full awareness to build relationships with them, in order to streamline and

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Miftari, Flamur. "MARKETING CONSTRUCTION OF THE TELEVISION MESSAGE." KNOWLEDGE - International Journal 58, no. 1 (2023): 161–64. http://dx.doi.org/10.35120/kij5801161m.

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To be heard by your target customer and consumer, your message and your campaigns must be clear, coherent, empathetic and impactful. Deliver a calibrated speech about the buyer persona and eliminate obstacles as well as comprehension bias... This is the challenge you will be able to meet by preparing your marketing message. This preparation is, in fact, essential to set up an effective campaign and thus increase sales. As its name suggests, the marketing message encompasses the company's communication elements about its identity and the value it brings. The consumer is the economic entity (nat

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Muñoz G., Lenin A. "El sistema de crédito digital para microempresarios en Colombia." Revista CIFE: Lecturas de Economía Social 23, no. 38 (2020): 6–37. http://dx.doi.org/10.15332/22484914.6131.

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Se presenta a continuación el Proyecto Aplicado Empresarial denominado ABI – Microcréditos. Emprendimiento en el sector fintech colombiano, que tiene como base la economía colaborativa y que busca constituirse en una estrategia sostenible contra los sistemas de crédito informal y como solución a las necesidades y requerimientos de crédito para la inversión en capital de trabajo de microempresarios; así como un esquema seguro y rentable de apoyo al desarrollo empresarial con base en un gran componente tecnológico y social. Para el presente proyecto se empleó como principal metodología de diseño

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Kwan, Vincent, and Fitri Aprilianty. "Developing Marketing Strategy for Used Car Business Post Pandemic." Journal of Consumer Studies and Applied Marketing 1, no. 1 (2023): 11–20. http://dx.doi.org/10.58229/jcsam.v1i1.42.

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The used car industry has a fairly good market in Indonesia. 2020 the used car market collapsed due to Covid-19 but began recovering in 2021. Unfortunately, Mobil88 Semarang did not experience this sales surge, instead seeing a 42% sales loss in 2021. The main problem is the ineffectiveness of Mobil88 Semarang's marketing strategy, which results in low brand awareness and market penetration. Therefore, this research aims to develop a creative, effective, and competitive marketing strategy for developing Mobil88 Semarang. This study included external and internal analysis, which will be summari

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Jácome-Jara, Marco, and Mario Cevallos-Campoverde. "Aplicación del procesamiento de lenguaje natural para segmentar clientes en una empresa de cobranza." 593 Digital Publisher CEIT 7, no. 5-2 (2022): 99–113. http://dx.doi.org/10.33386/593dp.2022.5-2.1431.

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La recuperación de cartera es una actividad con gran demanda, impulsada por la inclusión financiera, la transformación digital y la ciencia de datos. Las empresas de cobranza invierten en infraestructura y mano de obra para ser competitivas y rentables, en un mercado con notables cambios económicos y sociales. El marketing tradicional utiliza variables duras para conocer la estructura, características y condicionantes de grupos o personas, la incorporación de variables blandas añade información solapada, mejorando el análisis. En esta línea, según el análisis transaccional existen tres m

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Torres, Ariana P., Nicholas A. Lancaster, and Luiz H. B. Vilas Boas. "Categorizing Organic Grain Buyers in the Midwestern United States." Sustainability 12, no. 12 (2020): 5169. http://dx.doi.org/10.3390/su12125169.

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Though the demand for organic grains is increasing, domestic supply is falling short. One of the major barriers to entry in the organic grain market for producers is the inability to identify an appropriate buyer, as well as a lack of understanding buyer perceptions, assistance offered, and contracting strategies. While classifications of organic producers exist, and have helped researchers and policymakers develop incentives, no such classification exists for organic grain buyers. Previous works have identified communication gaps between buyers and producers of organic grains, yet buyers’ bel

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Mizwar Wahyudi, Abd.Rahman Rahim, and Abd Munir. "Ragam Bahasa Pada Interaksi Jual Beli Di Pasar Rakyat Malino Kabupaten Gowa." Jurnal Bima : Pusat Publikasi Ilmu Pendidikan bahasa dan Sastra 1, no. 3 (2023): 266–80. http://dx.doi.org/10.61132/bima.v1i3.181.

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This research uses a qualitative approach. The data for this research are speech obtained from speech events between sellers and buyers at the Malino People's Market, Gowa Regency. Language is the object of research and language use (sellers and buyers) is the subject of this research. The data source is the speech of sellers and buyers, which occurred in buying and selling transactions at the Malino People's Market, Gowa Regency, which were carried out from December 2022 to January 2023. The method used to collect data was the observation, listening, recording and note-taking method. Data ana

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Vaca-Paredes, Darío, and Pablo Vidal-Fernández. "El Plan de Social Media Marketing como estrategia para mejorar el posicionamiento de marca de un estudio de diseño arquitectónico. Caso: Estudio de diseño “Arq. Pamela Flores”." 593 Digital Publisher CEIT 7, no. 5-2 (2022): 5–16. http://dx.doi.org/10.33386/593dp.2022.5-2.1398.

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El Social Media Marketing es una tendencia en continuo ascenso, que permite diseñar nuevas estrategias que ayudarán a cumplir los objetivos de las organizaciones. Dentro del campo de la construcción, específicamente de los estudios de diseño arquitectónico, un plan de Social Media Marketing permite llegar de manera directa al segmento de clientes mediante el uso de las redes sociales. El propósito de este trabajo fue realizar un plan de Social Media Marketing para mejorar el posicionamiento de marca del estudio de diseño “Arq. Pamela Flores”. El estudio es de carácter mixto, para lo cual se re

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Wagner, Gerhard. "Termination and cure under the Common European Sales Law: Consumer protection misunderstood." Common Market Law Review 50, Special Issue (2013): 147–67. http://dx.doi.org/10.54648/cola2013041.

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The CESL'sscheme of remedies for defective performance by the seller is different for commercial sales and for consumer sales. In case of a commercial transaction (B2B), the seller has a right to cure defective performance either by repair or by replacement, before the merchant-buyer is entitled toterminate the contract. The priority of cure over rescission offers an efficient solution as it keeps buyer opportunism at bay, while preserving the incentives of the seller to deliver conforming goods. The scheme of remedies for transactions involving consumer-buyers(B2C)deviates from this reasonabl

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J, Ujwala Rekha, and Shahu Chatrapati K. "Competitive equilibrium based personal data market model." Indian Journal of Science and Technology 13, no. 13 (2020): 1450–57. https://doi.org/10.17485/IJST/v13i13.267.

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Abstract <strong>Background/Objectives:</strong> In a digital economy, with the increasing commercial value, personal data is viewed as a commodity to be bought and sold. Data owners expect an appropriate compensation for trading off their privacy depending on how they value their privacy. Simultaneously, data consumers want to maximize their utility which is dependent on the value derived from the data. Consequently, a data market model that optimally recompenses data owners and maximizes the profits of data consumers is required. <strong>Methods:</strong> In this study, a data

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Kanoria, Yash, and Hamid Nazerzadeh. "Incentive-Compatible Learning of Reserve Prices for Repeated Auctions." Operations Research 69, no. 2 (2021): 509–24. http://dx.doi.org/10.1287/opre.2020.2007.

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How can an auctioneer optimize revenue by learning the reserve prices from the bids in the previous auctions? How should the long-term incentives and strategic behavior of the bidders be taken into account? Motivated in part by applications in online advertising, in “Incentive-Compatible Learning of Reserve Prices for Repeated Auctions,” Kanoria and Nazerzadeh investigate these questions. They show that if a seller attempts to dynamically update a common reserve price using the bidding history, buyers will shade their bids, which can hurt the revenue. However, when there is more than one buyer

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Silva, Sérgio Schwetter, José Eduardo Ferreira Lopes, André Francisco Alcântara Fagundes, and Jussara Goulart Da Silva. "TRUSTING DISTRUSTING? EXPLORING CONSUMER BEHAVIOR IN DIGITAL MARKETPLACES FOR USED PRODUCTS." ARACÊ 7, no. 7 (2025): 39907–29. https://doi.org/10.56238/arev7n7-276.

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This research sought to understand whether the physical proximity between buyer and seller of products used in digital marketplaces influences trust in the seller's offer, in addition to investigating whether hedonic and utilitarian motivations interfere in this process. The study adopted a quantitative-descriptive approach, using a cross-sectional survey through an online survey. The Structural Equation Modeling technique was used to test the proposed hypotheses. Seller reputation directly affected trust in the seller's offer, and buyers with hedonic motivation were less demanding of seller r

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Martins, Ana Lucia, Henrique Duarte, and Daniela Costa. "Buyer–supplier relationships in IT outsourcing: consultants’ perspective." International Journal of Logistics Management 29, no. 4 (2018): 1215–36. http://dx.doi.org/10.1108/ijlm-11-2017-0288.

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Purpose Supply chain relationships have often been analysed from the macro-perspective of the companies involved, but there is less evidence of how relationships relate to the micro-perspective of persons involved. The purpose of this paper is to investigate, in IT outsourcing (ITO), how the buyer–supplier relationship type strengthens buyer performance from the perspective of consultants. Design/methodology/approach IT consultants were surveyed, and analysis was performed considering the aggregated values of variables that characterise buyer–supplier relationships adjusted to ITO. Findings Th

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Hirche, Martin, and Johan Bruwer. "Buying a product for an anticipated consumption situation." International Journal of Wine Business Research 26, no. 4 (2014): 295–318. http://dx.doi.org/10.1108/ijwbr-01-2014-0007.

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Purpose – The purpose of this study is to measure the product involvement of wine buyers and to examine relationships with anticipated consumption situations, places and occasions combined with the buyer’s importance of various extrinsic product attributes. Design/methodology/approach – A survey is conducted with 147 wine buyers using structured self-administered questionnaires in a central city retail location in Australia. Findings – There are no significant relationships between consumers’ involvement with wine products and what occasion or constellation of persons is anticipated when purch

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Ikegwuonu, Christiana Ngozi, and Princess Ngozi Ndibe. "Affordances and Common Grounds in Buyer-Seller Interactions." Journal of Language Teaching and Research 13, no. 2 (2022): 279–88. http://dx.doi.org/10.17507/jltr.1302.07.

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This study examines the interactions between buyers and sellers in the market setting using the common ground theoretical framework. From the existing literature, it is observed that no research work has examined the above subject matter in the Igbo language using the above mentioned theoretical framework. This is the lacuna in the literature that this study intends to address. The specific objective is to explore the interactions between presuppositions, stages of understanding an utterance and reception strategies in buyer-seller interactions during haggling. Ten interactions were recorded a

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Nurmawaddah, Nurmawaddah, Muliadi Muliadi, and Zelfia Zelfia. "Patterns Of Cultural Communication In Selling Activities In The Limbung Traditional Market, Gowa Regency." RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI 3, no. 1 (2022): 205–20. http://dx.doi.org/10.33096/respon.v3i1.133.

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This research started from the finding of communication phenomena in traditional markets. In the traditional market the process of buying and selling transactions with interpersonal communication (face to face) between the seller and the buyer. Bargaining in buying and selling in traditional markets is common in the process of transactions (payments) or even without transactions because there is no agreement between the seller and the buyer. The process of buying and selling transactions begins with greetings, the process of bargaining until the transaction is colored by conversations between

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Kaski, Timo Arvid, Pia Hautamaki, Ellen Bolman Pullins, and Heidi Kock. "Buyer versus salesperson expectations for an initial B2B sales meeting." Journal of Business & Industrial Marketing 32, no. 1 (2017): 46–56. http://dx.doi.org/10.1108/jbim-12-2015-0246.

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Purpose The purpose of this paper to explore the value creation expectations of salespeople and buyers for initial sales meetings and to investigate how such expectations align. Design/methodology/approach The authors applied expectancy disconfirmation theory and conducted a qualitative study among 12 B2B service salespeople and 12 buyers. The data includes 46 in-depth interviews collected during 2 separate interview rounds. Findings The authors discovered that buyers’ and sellers’ expectations differ and that buyers’ expectations are not reasonably satisfied. Buyers expect more business acume

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Armstrong, Robert W., and Siew Min Yee. "Do Chinese Trust Chinese? A Study of Chinese Buyers and Sellers in Malaysia." Journal of International Marketing 9, no. 3 (2001): 63–86. http://dx.doi.org/10.1509/jimk.9.3.63.19925.

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The objective of this article is to identify the major determinants of trust in the context of industrial buying behavior among ethnic Chinese buyers and sellers in Malaysia. The authors adopt the dyadic approach to examine empirically the antecedents and consequences of trust to secure a realistic assessment of the determinants and outcome of trust. The authors employ structural equation modeling to test the proposed trust models. The study identifies perceived intention, organizational trust, strength of personal relationship, dialect fluency, and perceived similarity in cultural values as m

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Tolmay, Aletta Sophia. "An Investigation Into the Personal Interaction Items Which Best Explain the Variation in Trust Within Automotive Supply Chains." International Journal of Information Systems and Supply Chain Management 11, no. 2 (2018): 77–91. http://dx.doi.org/10.4018/ijisscm.2018040105.

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The sustainability of automotive component suppliers is under threat due to various global challenges. Literature suggests that only the actual personal relationship can differentiate suppliers within supply chains. Literature further encourages more insight into the conceptualization of personal interaction and trust within supply chains. This paper reports on research that tested the importance of trust and its directional linear relationship with personal interaction. Personal interaction revealed a significant correlation with trust, indicating that actions of the Tier 2 supplier during th

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Anaza, Nwamaka A., Dana E. Harrison, and Brian N. Rutherford. "Multi-faceted organizational buyer burnout." Journal of Business & Industrial Marketing 35, no. 6 (2020): 1113–24. http://dx.doi.org/10.1108/jbim-02-2019-0092.

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Purpose This study aims to advance the organizational buying literature, by examining buyer burnout and its consequences. Specifically, the sequencing of multi-faceted organizational buyer burnout is established and the impact of each dimension on job satisfaction, job performance, affective organizational commitment and turnover intentions is accessed. The current research is accomplished through the development and examination of competing models and hypothesis testing. Design/methodology/approach A sample of 125 business-to-business buyers were surveyed using established scale items. The st

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Martin, Charles L. ,. Jr, and Benjamin Neil. "Standing At The Altar." Journal of Business Case Studies (JBCS) 7, no. 4 (2011): 85. http://dx.doi.org/10.19030/jbcs.v7i4.4686.

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This case provides an excellent test of a students basic knowledge of the residential property real estate process as it relates to having a signed buyers agreement, pre-approved financing and potential ethical dilemmas. The case introduces students to the purchase of property using the expertise of a real estate agent. It also highlights the need for a formal contract between the buyer and the realtor as well as the potential pitfalls to the buyer and realtor if a contract is not employed.This case is suited to students taking the first real estate course, those who are taking a course in per

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M, Dharmateja, Sriraman Kothuri, and Kuna Venkateswararao. "E-Application and Dss for Farmers to Sell Food Crops Through E-Auction." International Journal of Engineering & Technology 7, no. 2.19 (2018): 101. http://dx.doi.org/10.14419/ijet.v7i2.19.15060.

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Farmers have been facing issues while selling their food crops in market due to intermediate persons, who actually got profit by setting low price while buying from farmers and later sell the same at higher price to the customers. Through e-application is developed for farmers to set their own price to their products and allows buyers for e-auction. Farmers can set the initial bid amount based on quality, life time and current market price of the products before going for e-auction. The buyers can find nearest sellers through GPS navigation system. Choices locked once validity of bidding over

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Suryani, Desy, Adika May Sari, Ahmad Rafik, Desri Yani, and Rosmita Rosmita. "DESAIN DAN IMPLEMENTASI SISTEM INFORMASI JUAL BELI RUMAH PADA PT. ADHIASTA KARYA PRATAMA." Jurnal Manajamen Informatika Jayakarta 4, no. 3 (2024): 287. http://dx.doi.org/10.52362/jmijayakarta.v4i3.1548.

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In today's civilization, the delivery of information is very fast, with technology and internet speed getting faster from year to year. Therefore, all forms of information, especially in marketing products, are very quickly accessible to consumers using online media. PT. Adiastha Karya Pratama really needs an online marketing system that supports marketing its products by using a personal website, in this way consumers will be helped to find information that supports their interest in buying PT products. Adiastha Karya Pratama. At this time PT. Adiastha Karya Pratama operates in the housing de

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Lennartsson, Rebecka. "Bekännelser." Kulturella Perspektiv – Svensk etnologisk tidskrift 15, no. 2 (2006): 12–19. http://dx.doi.org/10.54807/kp.v15.30448.

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Buying sex is in Sweden rapidly coming to signify a disturbed male. The discourse of the deviant sex-buyer whould be understood in the light of the therapy society, that increasingly manufactures new diagnoses and new clients, turning behaviour that earlier was seen as evidence for a lack of character or morals into addictions, and describing the clients as victims. For the first time in history, the buying male part of prostitution is called into question. This discourse holds a capacity for change in masculinity and sexuality. Sex buyers also tend to seek help, stating that their sexual beha

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Bjerhammar, Lena, and Jörgen Elbe. "A conceptualization of suppliers’ and buyers’ abilities in product development." IMP Journal 12, no. 3 (2018): 413–26. http://dx.doi.org/10.1108/imp-10-2017-0052.

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PurposeThe purpose of this paper is to present a conceptual framework of specified buyer and supplier abilities which may be apparent in processes when firms wish to develop products where other features than function are important.Design/methodology/approachData were collected through personal interviews with managers at eight major Swedish retail chains. The framework has been developed from an analysis of the data. Three of the cases are presented to illustrate how the framework may be applied.FindingsThe framework contains the concepts specification ability and description ability, which d

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Buday, Š., and T. Čičová. "The transactions on the agricultural land market in Slovakia." Agricultural Economics (Zemědělská ekonomika) 60, No. 10 (2014): 449–57. http://dx.doi.org/10.17221/56/2014-agricecon.

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Data on the transactions with agricultural land in 2012, based on the primary data from the Research Institute of Geodesy and Cartography in Bratislava, were evaluated according to the legal status of the buyer and also whether the legal person was a national of the Slovak Republic, or had been resident abroad. The results of the data analysis pointed out that in the selected twelve districts of the Slovak Republic in 2012, there were 55.75% of legal persons, 44.10% of natural persons and 0.15% of subjects without determining the legal form involved in the transactions with agricultural land.

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Butt, Atif Saleem. "Absence of personal relationship in a buyer-supplier relationship: case of buyers and suppliers of logistics services provider in Australia." Heliyon 5, no. 6 (2019): e01799. http://dx.doi.org/10.1016/j.heliyon.2019.e01799.

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Fernández-Díaz, Elena, and Carlos Rivilla Gil. "influencia del big data en el proceso de optimización SEO para e-commerce en la era del COVID-19." aDResearch ESIC International Journal of Communication Research 26, no. 26 (2021): 12–36. http://dx.doi.org/10.7263/adresic-26-04.

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Objetivo: Esta investigación se basa en analizar dos casos de e-commerce en España para comprobar si a partir del big data se puede influir positivamente en su estrategia SEO y de inbound marketing, implementando tácticas reales sobre dichos comercios digitales, así como evaluar los resultados y la forma de medirlos e interpretarlos correctamente. Diseño/metodología/enfoque: Se trata de una investigación de tipo exploratorio combinando técnicas cuantitativas (palabras clave, visibilidad, volumen de búsquedas) para optimizar criterios On-Page; y cualitativas (buyer persona) a través de he

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López Jiménez, David, Eduardo Carlos Dittmar, and Jenny Patricia Vargas Portillo. "The Use of Trust Seals in European and Latin American Commercial Transactions." Journal of Open Innovation: Technology, Market, and Complexity 7, no. 2 (2021): 150. http://dx.doi.org/10.3390/joitmc7020150.

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The emergence of the Internet as a commercialization method has offered organizations many opportunities. However, when buyers want to execute a transaction online, a certain distrust typically accompanies the need to provide personal data. To address this problem, assurance seals have been designed for use on websites. Different guarantee logos certify compliance with buyer protection laws and offer transparency in the commercial process. Thus, assurance seals displayed on the websites of sellers that adhere to a specific trust system allow consumers to choose among entities that have publicl

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Topolšek, Darja, Dario Babić, Darko Babić, and Tina Cvahte Ojsteršek. "Factors Influencing the Purchase Intention of Autonomous Cars." Sustainability 12, no. 24 (2020): 10303. http://dx.doi.org/10.3390/su122410303.

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Even though autonomous cars have not yet crossed into the mainstream car market, their adoption seems inevitable, but not much is known about the purchasing intention of ACs and potential influences on it. To better understand the influences of various factors on purchasing intentions of autonomous cars, research using bibliometrics, an online survey and SEM modelling was performed. Based on an analysis of previous research work and the unified theory of acceptance of technology, an empirical model was produced and tested using data obtained from an online survey involving 266 individuals. The

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Fenton, Alex, Aleksej Heinze, McVal Osborne, and Wasim Ahmed. "How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit." JMIR Formative Research 6, no. 11 (2022): e41489. http://dx.doi.org/10.2196/41489.

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Background One of the key features of digital marketing is customer centricity, which can be applied to the domain of health. This is expressed through the ability to target specific customer segments with relevant content using appropriate channels and having data to track and understand each interaction. In order to do this, marketers create buyer personas based on a wide spectrum of quantitative and qualitative data. Digital ethnography is another established method for studying web-based communities. However, for practitioners, the complexity, rigor, and time associated with ethnographical

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Nabila, Laela, and Reni Budi Setianingrum. "Analisis Perlindungan Data Pribadi bagi Pengguna E-commerce Menurut Perspektif Hukum di Indonesia." Media of Law and Sharia 6, no. 1 (2024): 1–17. https://doi.org/10.18196/mls.v6i1.138.

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The development of technology in Indonesia means that buying and selling transactions can also be done electronically without having to meet face-to-face between sellers and buyers, namely through electronic commerce platforms or e-commerce. Through this e-commerce platform, a buyer must include personal data such as name, residential address and mobile phone number. The purpose of this research is to find out how the regulations regarding the protection of personal data for e-commerce users in Indonesia and what sanctions are given to e-commerce companies as electronic system providers if the

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Suharijadi, Didik. "PRINSIP KESANTUNAN DAN PRINSIP KERJA SAMA DALAM KOMUNIKASI DI ULASAN PRODUK PADA MARKETPLACE." SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik 18, no. 2 (2018): 21. http://dx.doi.org/10.19184/semiotika.v18i2.6024.

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This article discusses the Indonesian language used in online business communication. The object of research is devoted to online businesses through the marketplace. Marketplace is an online platform or system that mediates transactions between sellers and buyers. Marketplace has a means of communicating between the seller and the buyer which consists of product description pages, product discussion pages, product review pages, and personal message pages. Of the four communication facilities, only the product description page, product discussion page and product review page can be accessed by

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Baidhowi, Baidhowi. "TRADISI NGUTANG DI PASAR TRADISIONAL (Studi di Pasar Tradisional Gunungpati)." Sabda : Jurnal Kajian Kebudayaan 10, no. 1 (2017): 1. http://dx.doi.org/10.14710/sabda.v10i1.13300.

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The traditional market is an important place in the life of the Java community. For society, the market not only as a meeting place for sellers and buyers, but also as a forum for social interaction and representation of traditional values indicated by market actors (traders, buyers and banks thithil / renten). The actors in offering their goods prioritizing personal approach and familial / social networking. Established market atmosphere is not just a formal relationship of buying and selling between sellers and buyers, but more than that, that they greet each other and chat. So for the peopl

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