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Dissertations / Theses on the topic 'Buying behavior'
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Helmersson, Filip, and Amanda Svensson. "What if ethical buying behavior leads to boycotts? : The buying behavior of Generation Z." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15760.
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The care for the environment has been a hot topic during the last fifteen years. Ecological and Fairtrade products made from sustainable materials and methods can be found in almost every store. It seems like awareness regarding our environmental impact has increased and therefore changed our purchase behavior. The awareness has also created pressure on the companies to behave in an ethical manner, if the consumers feel that their ethical needs are not acknowledged, they will tend to stop purchasing products from that company. In this new aware society there is a new player that in a few years will make up the new buying force. Generation Z is individuals born after 1995 and is expected to bring new demands to the market. The purpose of this thesis is to study if ethical products and ethical consumption have an effect on the buying behavior of Generation Z. To better understand if the ethical awareness affect the purchase behavior of Generation Z and if they are willing to boycott companies that misbehaves, theory within the fields of CSR, consumer behavior and ethical consumption has been collected to form questions for a survey. The findings show that the ethical awareness do not affect the purchase behavior of Generation Z, however there is discovered attributes such as ethical profile that affect the frequency of purchases. The findings also show that Generation Z will actively boycott a company if that company misbehaves.
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Hanley, Alice Marie 1960. "An exploration into compulsive buying behavior." Thesis, The University of Arizona, 1989. http://hdl.handle.net/10150/277234.
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This study was designed to explore the nature of compulsive buying behavior with respect to self esteem and money attitude variables. Conjointly, a newly developed screening device, the Compulsive Buying Scale, was used to test its ability to discern compulsive buying tendencies amongst consumers. Comparison was made with participating members of intact compulsive buying help groups and "normal" consumers. Compulsive buyers were found to significantly differ from normal consumers on variables tested. Compulsive buyers were found to have lower self esteem with money attitudes reflecting obsession with money and its perceived power and prestige. Likewise, compulsive buyers differed significantly on the Compulsive Buying Scale adding support to the validity of the scale.
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Shum, Yiu-cheung Paul. "Property buying behaviour in Shenzhen." Click to view the E-thesis via HKUTO, 2002. http://sunzi.lib.hku.hk/hkuto/record/B31969203.
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Matuschak, Alina. "Mechanisms of influence on consumer buying behavior." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13091.
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Klintebjer, Brecelj Emilia. "Ecolabels and Swedish Consumers’ Green Buying Behavior : A Quantitative Study of Factors Influencing Green Buying Behavior Towards Ecolabelled Food." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85537.
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The steadily increased environmental concerns have become exceedingly palpable over time, not at least in consumers’ way of demanding greener products, or companies’ ways of incorporating green marketing strategies. A common tool for companies producing environmentally friendly food is ecolabelling. Foods with ecolabels on them enable consumers to know that this certain product indicates a good environmental choice. There are various factors that influence consumers’ buying behavior towards it. The purpose of this thesis is to examine whether knowledge, attitude and subjective norms have any relationship with Swedish consumers’ green buying behavior. A theoretical framework consisting of literature-identified constructs was developed. Using a questionnaire, a sample size of 158 was realized which was statistically analyzed. Findings indicated that there is a positive relationship between buying behavior and knowledge, attitude and subjective norms. It further revealed that the buying behavior towards ecolabelled food was not that common among the respondents. Hence, the study suggests that despite the positive attitude and sufficient amount of knowledge, consumers are still not that keen about buying ecolabelled food.
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Shum, Yiu-cheung Paul, and 沈耀祥. "Property buying behaviour in Shenzhen." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31969203.
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Chan, Chi Hang. "The buying behaviour of a shoes store." access abstract and table of contents access full-text, 2006. http://libweb.cityu.edu.hk/cgi-bin/ezdb/dissert.pl?msc-meem-b21417532a.pdf.
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Thesis (M.Sc.)--City University of Hong Kong, 2006.Title from title screen (viewed on Oct. 5, 2006) "Submitted to Department of Manufacturing Engineering and Engineering Management in partial fulfillment of the requirements for the Master of Science in enterprise technology and management." Includes bibliographical references.
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Wang, Dan, and Liuzi Yang. "Customer Buying Behavior : - Online shopping towards electronic product." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35154.
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ABSTRACT
Online shopping in EU has been shown to a good potential market. The electronic equipment takes a high percent of the individuals shopping. Compared with other goods, online shopping of electronic goods adds great convenience to the life of the people. Buying electronic gadgets online gives customers an opportunity to find a great variety of product online, and customers can review a wide selection of products and find special offers and discount with the best deals online. In the coming years, the development of online retailers is improving and promises a bright future. However, the tangible and intangible problems of electronic product online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, our intention is to explore customer behavior when purchasing electronic products through investigating the factors that can affect online shoppers‟ attitudes, intention and actual buying behavior. Furthermore, through the findings of our research, we offered the online retailers some suggestions to improve their sales and attract more customers.
Our research was conducted at Umeå University, the participants are students who come from four different departments. We categorized the important influencing factors into customer-oriented and technology-oriented factors. We utilized quantitative method in the term of questionnaire to exam how the respondents think about these factors, and we figured out the relationship between the factors and the consumers‟ attitudes and online buying intention for electronic product.
Our final findings show that only the experienced shoppers‟ attitudes highly affect their buying intention. Transaction security and product quality as the most important elements of electronic product online shopping in the customer-oriented factors are voted by the respondents; while in the technology- oriented factors, easy to navigate and useful web content are the most important issues which drawn more customers‟ attention. In addition, we suggested that the online retailers should guarantee a safe and accurate transaction process, moreover, make more efforts to web design and enhance the return and refund after-sales service. Our study is expected to contribute the e-commerce, especially focused on the electronic product field, the further research can take our research as a basic and go deeper to investigate.
Key words: online shopping, electronic product, customer buying behavior, factors
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Modin, Zebastian, and Quinton Smith. "Impulsive buying behavior during the COVID-19 pandemic." Thesis, Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-39515.
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Srungaram, Narsimha Vamshi Krishna. "Assessing Youth’s Buying Behaviour towards Sports Shoes." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1423.
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The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. In order to identify different kinds of consumer’s behavior towards buying of different branded shoes and Nike sports shoe. I have carried out buying behavior of youth and different kind of consumer behavior models, literature and theory of consumer behavior; finally, I analyzed and concluded with research based on questionnaire of Nike shoes and case studies of Nike sports shoes at Halmstad University.
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Gustafsson, Jens, and Carolina Jönsson. "The online challenge : Factors influencing students buying behavior online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36028.
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Purpose: The purpose of this study was to find what factors, and to what extent these factors, affects students buying behavior regarding textbooks online. Method: A quantitative and deductive approach by collecting data using a questionnaire through Facebook. The population for this study is University students in Sweden, and convenience sampling was used. A descriptive research design was chosen for this thesis. Conclusions: In this research it was clear that students did not experience perceived risk when purchasing online. Regarding the price as an affecting factor, there was an impact on the students buying behavior. Also the convenience was seen as a factor that was influencing a purchase. The two last factors, social influence and brand awareness, was affecting the students buying behavior but should be treated carefully. Paper type: Research paper.
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Fracasso, Sara <1994>. "In store-digitalization: the implications for consumer buying behavior." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/14038.
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La tesi verterà sul tema delle nuove tecnologie e in particolare sull'impatto che esse hanno avuto nel processo di decisione dei consumatori. Inoltre, verrà esplicitata l'evoluzione dei canali di marketing fino all'affermarsi dell'omnicanalità per far fronte alle nuove esigenze dei consumatori. Infine, verrà analizzato il caso dell'azienda dove ho svolto il tirocinio in correlazione con il tema della tecnologia in-store.
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Baptista, Cristina Sales. ""Buying behavior and long-term relationships in the metal mining industry" : case studies of capital equipment buying /." Doctoral thesis, Luleå, 2001. http://epubl.luth.se/1402-1544/2001/02/index.html.
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Ma, Jialin, and Shumei Li. "Chinese young consumers' buying behavior of online second-hand clothing." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14000.
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Recent years have witnessed the increasing popularity of second-hand clothing (SHC) worldwide. In the developed countries, consumers show more willingness to accept SHC and the SHC market is relatively mature. In China, consumers’ attitudes towards SHC is always somewhat negative for many reasons. However, nowadays more Chinese young consumers have intentions to buy SHC partly because they want to follow the global fashion trend or to sustain the environment. To recycle and reuse waste textiles, some regulations have been issued by the Chinese government, but restrictions are still put on trading SHC and it is far from enough to formulate a perfect SHC market. The emergence of online platforms such as Idle Fish and Zhuan Zhuan stimulate the potential market and provide a new channel for trading SHC.As reducing clothing production and waste is one of the solutions to alleviate environmental burden in China, it is necessary to improve Chinese consumers’ buying behavior of SHC. This investigation is concentrated on Chinese young consumers, to gain an insight of how they think of SHC and what factors will influence their purchase behavior. A mixed method was applied in this investigation, which included the semi-structured interview and the self-completion questionnaire. Respondents are mostly from Shanghai and Shandong province, aged between 18 to 24 years old. Factors affecting Chinese young consumers’ buying behavior were assessed in three dimensions: perceived concerns, perceived values and subjective norm. When analyzing the data, comparisons between genders or districts were made. It could be observed that three words ‘unsanitary’, ‘cheap’ and ‘eco-friendly’ are used most by Chinese young consumers to express their views on SHC. Among all the factors, hygiene and safety problem is the biggest concern to a majority of Chinese young consumers. Although SHC is not prevailing in China now, it is likely for them to buy it in the future if platforms can be improved and trading SHC can be supported by the government. Since possible ways of improving buying behavior are only given through Chinese young consumers’ perspective, they should be examined from platform operators’ and government’s point of view in the future research.
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Wu, Kai-yu, and 巫凱宇. "Exploration of Impulse Buying Behavior on Online Group-Buying." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/14290316728046506110.
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碩士國立中山大學
資訊管理學系研究所
100
Recently, online group-buying has been a popular business model. It was observed that many characteristics of online group-buying are potential stimuli of impulse buying. Therefore, we target traditional online group-buying and e-coupon group-buying and try to explore the characteristics of online group-buying stimulating impulse buying. Based on the literature review and empirical data collection, we identified five characteristics of online group-buying which may stimulate impulse buying. They are group-buying discount, time pressure, social interaction, perceived shopping convenience and consumption deadline. The data were collected through online questionnaire. The analysis result shows that the five characteristics of online group-buying indeed cause impulse buying. Further, we also explored whether the impulse buying behavior will be moderated in different situations. These moderators include group-buying model (traditional online group-buying vs. e-coupon group-buying), transaction price level, relationship with the group-buying initiator, product type and group-buying experience. The result indicates that the impulse buying behaviors are easier to be stimulated in the following situations: traditional online group-buying, lower transaction price, familiar with the traditional online group-buying initiator, non-food product and more experienced consumers of online group-buying.
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Chen, Yuan-Ching, and 陳圓靜. "Understanding the Impulse Buying Behavior of Online Group Buying." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/06512748045826815534.
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碩士逢甲大學
企業管理學系
101
Along with advanced progress in technology, the consumer behavior has changed radically, physical retail store is not the only shopping environment anymore, e-commerce becomes another choice. Even in the online shopping enviornment, the mode of consumption has extended from individual consumption to gathering enough people for unbelievable discounts, and this is why online group buying becomes extremely popular. In Taiwan, online group market grows stably and still draws other new visitors to participate in this new style activity, showing that there are many business opportunities out there. However, because there are lots of competitors for consumer to choose, every single website gets limited and few favor from online group buyers. Moreover, Taiwan consumers show high impusive buying tendency in online shopping enviornment, and all the advantages of online group buying increase opportunities for impulse buying. In the face of fierce competition, managers should think the way to attract consumer and stimulate their impulsive buying intention so that businesses can banlance the cost of recruiting new customer with benefits. S-O-R model are used to explain how do individual react to environmental stimuli. Especially, we can distinguish stimuli into two parts, task-relevant and mood-relevant stimuli, giving researchers a very distinct way to find the antecedents of consumer reaction and behavior. Because outer stimulus plays a very important part in impulse buying, this research framework is based on S-O-R model, then finding out the adequate factors while reviewing previous studies. Futhermore, individual characteristics cause different consumer behaviors, self-confidence and trust propensity were used as moderator variables, expecting to explore the impulse buying behavior of online group buying more deeply. Data was collected from users who have online group buying experiences in Taiwan, investigating the relationship among outer stilmuli, inner reaction and impulse buying behavior of online group buying to which the moderating roles of self-confidence and trust propensity are concerned. The results indicate that information fit-to-task, convenience, price attribute, social influence and vendor&;#39;s creativity have positive effect on perceived usefulness. Additionally, product attractiveness, information fit-to-task, convenience, price attribute, social influence and vendor&;#39;s creativity have positive impact on perceived enjoyment. Operators of group buying websites should pay attention on reinforcing the quality and advantages of these outer factors so as to enhace consumer&;#39;s shopping emotion and positive evaluation about online group buying. Specifically, the result suggests the importance of affective reaction of impulse buying, managers should endeavour to minimize the time of rational thinking, arousing consumers&;#39; hedonic shopping value and implulsive buying desire. Futhermore, the moderating effect of self-confidence is confirmed, when the consumer&;#39;s self-confidence is relatively high, the impact of perceived enjoyment on impulse buying is minimized, managers must provide more exciting activity, assisting them in having enjoyable shopping experience in order to increase the opportunity of impulse buying behavior. Moreover, trust propensity has no moderating effect on users’ perceived enjoyment and urge to buy impulsively.
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Chang, Hsiu-Chi, and 張秀琪. "The influences of souvenir buying situations on impulsive buying behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/yhdss6.
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碩士靜宜大學
觀光事業學系研究所
92
This study was exploring the influences of souvenir buying situations on impulsive buying behavior and to find out whether the customer’s personality is the moderate factor in this relation. The data we collected included (1) using scenarios of four distinct buying situations (2 souvenir properties × 2 time pressures) to measure the subjects’ impulsive buying behaviors, (2) subjects’ normative evaluation to impulsive buying behavior, (3) subjects’ impulsivity traits, (4) other personal data of the subjects (such as the gender, age, experiences of traveling). The one of the important findings of this research is the souvenir buying situations influenced subjects’ impulsive buying behaviors. When the souvenirs are uniquely, all subjects’ buying behavior were higher impulsive than generality souvenirs. When they didn’t have much time to consider (highly time pressure), they were more intended to buy the unique souvenirs. Secondly the influences of souvenir buying situations on impulsive buying behavior depended on the subjects’ personal attributes. That is, if the subjects’ normative evaluation to impulsive buying behavior is positive or negative extreme, their buying intentions were same as their normative evaluation to impulsive buying behavior. If the subjects’ normative evaluations to impulsive buying behavior were moderate and not positive or negative extreme, their buying behavior can be predicted by their personal impulsive traits.
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Zeng, Yi-Jing, and 曾怡靜. "The Antecedents of Network Compulsive Buying Intention and Buying Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/60075763046751540986.
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碩士義守大學
企業管理學系碩士班
99
Social diversification, product updates faster, and Internet developed so it gradually with increasing material desires which adds a lot of pressure. To eliminate the pressure and get satisfaction immediately, and Internet shopping convenience and immediate then making the phenomenon of compulsive buying online increases, but most studies were to explore the physical store, impulse buying and impulse buying online. Few studies have point out the network of compulsory purchase issues. To explore the consumer shopping behavior, not only from the front of, should be included in the study of negative behavior, this study will cut into consumer behavior negative, units for which the Internet shopping context, and what is the element of intention influencing Network compulsive buying. Therefore, the purpose of this study are: (1) to understand the Compulsive Buying Intention of consumer characteristics and behavior. (2) the use of flow-related factors, characteristics and motivational factors prevalent tendency to explore with the network relationship between compulsive buying. (3) explore the network of forced buying of compulsive buying behavior and network relationships among them. Through PLS analysis through SPSS and findings from the study of forced buying of the network will affect network compulsive buying behavior. Flow-related factors, focused and interesting network of would affect compulsive buying intentions. Tendency in the popular, the popular interest in leadership and popular will affect the network compulsive buying intentions. Motivation factors, personal feelings and peer networks are often affected by compulsory purchase intention. This study divided into high and low intention groups to a significant social impact factors. In practice, retailers can use these factors in evaluating consumer the value of online shopping dumping, and these factors also make it easier to predict consumer purchase intent.
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Lin, Katy, and 林靖雯. "The Research of Carrier Buying Behavior." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/01173256299800887950.
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Wang, Hur-Rue, and 王鶴儒. "The Study of Impulse Buying Behavior." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/97235854102984466517.
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碩士淡江大學
國際企業學系
83
The key to successful marketing strategy is thorough understanding of consumer behaviors, So each firm has to study consumer behaviors. Impulse buying is one of the most important buying behaviors in buying apparel. So we must study this behavior thoroughly. This study is to explore the factors which affect impulse buying, the life style about the apparel buying behavior, and the relationship between consumer behavior and impulse buying. The data were obtained from a stratified proportional sample of students of four collages in Tamkang University. And the data is analyzed with each main methods as factor analysis, analysis of variance, cluster analysis, discriminate analysis, and chi-square test. The result shows that: (1).The apparel impulse buying is influenced by sex, age, frequency, amount, and situations. (2).There are three groups which were defined by life style factors. And each group is different on impulse buying behavior. (3).Also, the study refers to Stern'' Impulse Buying Mixes to discuss impulse buying. But the result is not the same with the former ones.
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Silva, Daniela Duarte da. "Online buying behavior for entertainment products." Master's thesis, 2012. http://hdl.handle.net/10071/5208.
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The internet is becoming more used to do shopping, all over the years. Although there are some advantages of using the internet, like convenience, time saving, among others, but some people still prefers to do shopping in the physical context, because the store image and environment is better as well the service quality, among others. So, the online context must improve its weaknesses to attract more people. In this case, it will be studied the online buying behavior just for Entertainment products, as CD and DVD, books, newspapers, magazines, e-learning material, games and consoles, bets and lotteries.
Results: Some of the results show that if the site has a good image, a good service quality and a friendly environment, consumers will be satisfied with the site where they buy entertainment products. So, if the consumers are satisfied with the site they will prefer it among others and they will recommend it to their family, friends and colleagues. However, the fact that a site is fun and fits the client style, does not necessarily mean that the consumer will be satisfied with it.Enquadramento: A internet está a tornar-se cada vez mais usada para a realização de compras, ao longo dos anos. Apesar de haver algumas vantagens do uso da internet, como a conveniência, a poupança de tempo, entre outros, algumas pessoas ainda preferem fazer comprar num contexto físico, uma vez que existe uma melhor imagem e ambiente da loja assim como um melhor serviço, entre outros. Assim, o contexto online deve melhorar os seus pontos fracos para atrair mais pessoas. Neste caso, será estudado o comportamento de compra online apenas para produtos de Entretenimento, como CD e DVD, livros, jornais, revistas, material de e-learning, jogos e consolas e lotarias e apostas. Resultados: Alguns dos resultados mostram que se um site tiver uma boa imagem, um bom serviço e um ambiente de loja amigável, os consumidores irão ficar satisfeitos com o site onde costumam comprar produtos de entretenimento. Portanto, se os consumidores se sentirem satisfeitos com um site irão preferi-lo em relação a outros e irão recomendá-lo à família, amigos e colegas. No entanto, o facto de um site ser divertido e se encaixar no estilo de consumidor, não significa necessariamente que o ele fique satisfeito com o site.
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Chu, Wei-En, and 朱韋恩. "Analysis on Customer’s Repeat-Buying Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/73904683688759375452.
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碩士淡江大學
資訊工程學系碩士班
98
In processing huge transaction data analysis, when we use Sequential Patterns Mining techniques to discover the buying behaviors of customers, we just can only get the order of the items purchased, but we are hard to find out the time intervals of related items purchased.So that we can not know the period of the product, lead to analysts can not give the most advantageous marketing in the most appropriate time. The aim of the this research is to develop a methodology to detect of the existence of repeat-buying behavior and discover the potential period of repeat-buying behavior. Using this model can facilitate the analysts to understand the product consumption characteristics more accurate, and let the analysts to determine the most advantageous marketing strategy in the best time, then the corresponding actions can be taken to maximize enterprise’s revenue.
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Peters, Gabriella. "Consumer behavior elements that influence buying decisions." Thesis, 2005. http://hdl.handle.net/10413/8422.
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Retail carts were recently introduced in the terminals at JHB International Airport and a need was identified by the researcher to gain an understanding on the buying behavior of low cost passengers. This segment is growing in double digits yearly and an opportunity for enhancing Airports Company's revenue exists by offering a tailor-made product to this segment. A profile was established on the low cost passenger in this study, enabling the development of a customized product for this segment. The current product offering was matched to preferences and expectations of the low cost passenger, with recommendations on enhancing retail opportunities and revenue streams within the terminal building contained in this study.Thesis (MBA)-University of KwaZulu-Natal, 2005.
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Lei, Paul S., and 厲世偉. "The Research on Medical Devices Buying Behavior." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/93270665608049047993.
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碩士銘傳大學
管理科學研究所
88
Over 80% of the needs of medical device were imported, and the rest of the medical device produced in Taiwan was lower technology required. This research was designed for figuring out the buying behavior of dentists and for establishing the evaluation formula of dental unit. Then, the government can use the result for forming exact industrial policy for medical device industry. Besides this, the manufacturers can also use the result in evaluating projects for they to produce, and dentists con use the formula to evaluate the dental units they are willing to buy.
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Chian-Huey, Yu, and 游千慧. "The Research of Buying Behavior of Encyclopedias." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/51777506861978860787.
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Shih, Fang-shan, and 石芳珊. "The Determinants of Consumer Impulsive Buying Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/16512233757191035285.
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碩士南華大學
傳播管理學研究所
92
This research seeks to discuss the influential factors on impulsive buying behavior, then identify the determinants of consumer impulsive buying behavior through a survey. Using the past literature as conceptual frames, we established a six category scale that may influence consumer impulsive buying behavior, including stimulation level offered by sellers and shopping environment, the traits of products, the advertisement and activity of product’s, consumer’s impulsivity traits, situational factors when buying, and consuming ways. Most factors are found to be significantly associated with impulsive buying behavior while demographic variables exert no significant effect.
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Liu, Hsien-Wen, and 劉顯文. "The Study of Car Equipment Buying Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/20607104624233275231.
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碩士中原大學
企業管理研究所
98
This research focused on the influence of selection for car equipments when buying a vehicle. The author divided the car equipments into two types: one is for “delighted comfort” and the other is for “security”. And this study also make an argument about whether the willingness of consuming during different time affects the decision of consumers. There are two experiments in the research. The main result is listed below: 1. With delighted and comfortable equipments, the car brings more joyfulness to fit the preference of consumers with “promotion focus” and also stimulates their desire of purchase. The vehicle with delighted equipments can supply the feeling of “rightness” to strengthen the purchasing desire. 2. With secure equipments, the car brings more senses of safeness as well as the possibilities of prevention from pains and losses in the future. It stimulates the consumers with “prevention focus” to buy due to their appealing for security. Within different involvement in purchasing, people who don’t have desires to buy usually can treat choices rationally. This situation corresponds to the above study. However, it’s obscure for people who have desires to buy a car. In all purchasing, the company will enhance the consumers’ desires if they take perceptual-appealing strategies. Cars are products with high prices. When the qualities and the prices of goods are close, the companies need to compete by sales promotion among various brands to be attractive. Thus, if the companies can meet purchasers’ mind requirements successfully and make use of this in other industries too, they definitely are able to create more benefit-based markets.
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Weng, Ching-Sheng, and 翁青聖. "Correlates of Buying Behavior for Health Products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/30682643414806053776.
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碩士中臺科技大學
醫療暨健康產業管理系碩士班
101
Abstract Choices of health products were plenty in wide arrays of market channels, from which compete for the customers in Taiwan. The current research explored the factors associated with the pharmacy customers’ buying behavior for health products. This cross-sectional study uses a structural questionnaire as an instrument, and data were collected from pharmacy customers in central Taiwan. Of 165 returned questionnaires, 155 questionnaires were completed (93.4%). Data were analyzed using frequency, independent t-test, one way ANOVA, Scheffe post hoc, and χ2 tests. Major findings from the research indicated that customers purchased mostly from a pharmacy were those health products that improve gastrointestinal function as well as that anti-fatigue. There are five factors including “risk”, “decision”, “perception”, “inference”, and “notice” in health products cognition of the pharmacy customers. Of the five factors, “risk” is the highest score (3.57), and “decision” is the lowest score(2.81). In addition, age, marriage, education occupation, drinking habit, chronic disease, and monthly income are significant difference to buying behavior. And the occupation is significant difference to health product cognition. Based on the research finding, we provide the pharmacy operator and the pharmacists suggestions of building and maintaining a professional on the health products, reducing the customer’s risk perception over any purchases with the pharmacy, from which may foster a healthy and quality life for the citizens.
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Lin, Che-Ming, and 林哲銘. "Brain cognitive activities influence the buying behavior." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/88679375782122106511.
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碩士國立交通大學
經營管理研究所
101
Today, Government promote cultural and creative industries，for example; the Hollywood movie,Harry Potter,Japanese anime. Many people find creativity and unrestrained imagination can make Great value，then they also think that the creative economy is coming. In this study,we discussion about a point that can influence our brain cognitive activities to buy the comic. The results showed that comic dialog influence the comic sales .
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Lu, Pei-Ju, and 陸姵如. "Elders’ Cognitive Age and Exploratory Buying Behavior." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/13530108867417079433.
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LI, WEN-GIN, and 李文欽. "The case study of dyestuff buying behavior." Thesis, 1989. http://ndltd.ncl.edu.tw/handle/14643097631829575487.
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林芷萱. "The Research of Online Habitual Buying Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/71444770375949971358.
Full textAbstract:
碩士逢甲大學
企業管理學系
103
Abstract More and more people have online shopping experiences and the business models are more diversified than before. The advantages of online shopping are efficiency, lower cost, and convenience. Due to the rapid development of e-commerce, how to enhance customer’s loyalty would be critical to the survival of companies. The research would explore if the website value, promotion and bricks and mortar affect the website satisfaction or not. Besides, what factors would be have impacts on consumer’s repurchase. Therefore, this research focuses on when we have a website satisfaction and cause habitual buying behavior,and the attitudinal loyalty have an impact on whether the repurchase behavior or not. This research used questionnaires and collected 655 valid questionnaires. We found the website value and promotion have positive impact on website satisfaction. Habitual buying behavior and atiitudinal loyalty have positive impact on repurchase. Keywords: bricks and mortar, habitual buying behavior, attitudinal loyalty and Advertising involvement
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Kuo, Yachi, and 郭雅琪. "Consumer Buying Behavior Of Umbilical Cord Blood." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/15792418790403155938.
Full textAbstract:
碩士義守大學
管理學院管理碩士在職專班
100
In this study, for consumers to buy the cord blood the course of the study aimed to explore the consumer is about to greet a new life to the dawn of how consumers understand the role of cord blood and clinical use of its value, how will the face of market buildings assessment of each cord blood and choice, and so on, the history of consumer purchase behavior. People used to not know its purpose, the umbilical cord blood as medical waste, with the placenta, the umbilical cord be discarded, and now biotechnology advances, their umbilical cord blood contains a wealth of stem cells, used to treat a variety of blood, immune, genetic, metabolic aspects of the disease, and even to copy organization, organ, etc., that is regenerative medicine, tissue engineering, recycling, people began to pay attention to it, pay attention to it, scientists, physicians, research it, certainly it, on biotechnology is flourishing developed cord blood needs, market opportunities and encourage people to want to save up to prevent serious illness occurred, then shipped sterile born, the market had a cord blood bank to meet the needs of people their cord blood stored for a rainy day, as family health protection, and then generate a series of business conduct and consumer purchasing behavior. The cord blood contains hematopoietic stem cell scientists have recognized the fact that, in 1989, cord blood was French physicians used to transplant to treat a plastic anemia, has tens of thousands of cases of patients with cord blood transplant was successful and the treatment of various blood disorders. Rich umbilical cord blood contains stem cells, when the medication is not surgery no way, radiation therapy, no way, you can take cord blood contains stem cells, for treatment. From the point of view of biological insurance, everyone should cherish, once in a lifetime opportunity, leaving to prevent serious illness.
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Chang, Yuan-Ting, and 張媛婷. "Impulsive Buying Behavior in Mobile Commerce Context." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/55238613852538139431.
Full textAbstract:
碩士國立中央大學
資訊管理研究所
100
In the past, either physical store or online shopping site, the impulse buying is a quite common behavior, and related issues has also been extensively studied; accompanied by the rapid development of mobile devices in recent years, mobile commerce international surveyed by Forrester Research found that in 2010 up to 48% of internet services has been put into mobile services. However, the research of the relationship between mobile commerce and impulse buying behavior is less. In this research, the main purpose is to explore whether the characteristics of mobile commerce and mobile commerce community impact impulse buying behavior. Our study provides insight into the relationships between mobile commerce and consumer impulse buying behavior. A model is developed and showed how the characteristics of mobile commerce (Local-based servise and personalization) and the application of mobile commerce community (interpersonal interaction and information exchange) related to impulse buying in mobile context. By using questionnaire, the result found that Local-based servise, interpersonal interaction and information exchange all have significant impact on consumers'' positive emotions. Consumers receive the information more appropriate for no matter the location, interaction or information exchanging by using mobile devices will increase higher degree of positive emotions. For the impulse buying behavior, positive emotions will enhance the desire to impulse buying. The findings suggest businesses not only to maintain e-commerce website, but also develop a mobile version of the site, enable consumers to link to pages from a mobile device more convenient and fast. In addition, the design of personal mobile advertisements or services should be allowed from consumer. Businesses should take advantage of the major popular social networking site or community applications, such as: Facebook, Twiiter etc., establishing special page or channel, or even create an unique application, and enable consumers to find what he/she need quickly.
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Gonçalves, Diogo António Fernandes. "Impulsive buying and self-regulation: the impact of hetero-impulsivity on consumers buying behavior." Master's thesis, 2011. http://hdl.handle.net/10362/8411.
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Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação.Utilizando um estudo experimental testámos a relação entre as crenças dos consumidores relativas às características pessoais dos compradores impulsivos e a sua própria tendência para comprar de forma impulsiva em situações de falta de auto-controlo. Ao contrário do que esperávamos – participantes com crenças positivas demonstrariam intenções de compra impulsiva superiores – verificámos que os participantes com crenças negativas foram os que demonstraram intenções de compra impulsiva superiores quando em situações de falta de auto-controlo. De forma a explicar estes resultados surpreendentes lançámos a hipótese que os participantes com crenças negativas – que pensam que as pessoas que compram por impulso partilham características indesejáveis – irão utilizar a compra impulsiva como um estratégia de coping para lidar com situações de falta de auto-controlo, mais frequentemente que participantes com crenças positivas ou neutras, assim, desenvolvendo cranças acerca da compra impulsiva de acordo com a forma como reagem a situações de falta de auto-controlo. De forma a explicar a evidência de que os participantes com crenças neutras eram aqueles que demonstraram intenções de compra impulsiva inferiores quando situações de falta de auto-controlo hipotetizámos uma relação bionívoca entre crenças e comportamento: não só o facto de o consumidor ser facilmente tentado origina crenças negativas acerca das pessoas que compram por impulso, mas também as crenças positivas acerca das pessoas que compram por impulso facilitam que os consumidores se permitam ser facilmente tentados. De forma a testar esta relação bionívoca propomos a realização de um segundo estudo que nos permitirá, através da medição dos recursos de auto-controle do participante, a melhor compreender a relação entre as crenças e a compra por impulso.
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Lai, Teh-Ming, and 賴德明. "Impulse Buying Behavior: Consumer Adoption of Innovative Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/64539307597678395339.
Full textAbstract:
碩士龍華科技大學
企業管理系碩士班
104
The popularity of using the Internet in Taiwan has increased greathy in recent years,and the network infrastructure has been advancing continuously. Moreover, the network’s becoming more and more efficient has brought much more chances for many innovative products, which firms invest , to show up against hundreds of millions of other products . Therefore , firms now have to know the purchasing habits , the purchasing types and the tolerance of perceived risk of different kinds of consumers , in order to use the right commercial approaches to stimulate their willingness of impulse buying. My research is based on Self-construal theory ( Markus and Kitayama 1991 the theory of interdependent and independent personality ) . My research purpose is to know to what degree innovative products might affect consumers’ perception plays a crucial role in impulse buying behavior . My research analysis focuses on consumers’responses to commercial products in endogenous and exogeneous situations . For testing , I measure participants’ online purchasing behaviors with respect to the perceived risks of purchasing and the innovative factors of products . Then I discuss whether the participants’ motivations for impulse buying are affected by perceived risks and products’ innovative factors in different situations .
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"Industrial buying behavior in China: a case study." Chinese University of Hong Kong, 1995. http://library.cuhk.edu.hk/record=b5888283.
Full textAbstract:
by Chau Siu Ching.Thesis (M.B.A.)--Chinese University of Hong Kong, 1995.
Includes bibliographical references (leaves 37-39).
ABSTRACT
TABLE OF CONTENTS
ACKNOWLEDGMENTS
CHAPTERS
Chapter I. --- INTRODUCTION --- p.1
Scope and Statement of the Problem --- p.2
Methodology --- p.3
Chapter II. --- BACKGROUND INFORMATION OF GAS INDUSTRY --- p.5
National Energy Policy in China --- p.5
City Development Copes with National Energy Policy --- p.6
Strategy of City Government in Supplying Town Gas --- p.8
Market Potential of Gas Development --- p.10
Chapter III. --- CASE STUDY - HONG KONG L P. GAS (HOLDING) LTD --- p.12
Company Background --- p.12
Product Handled - LPG Equipment --- p.13
Buyers Involved --- p.14
Buying Decisions Process --- p.15
Buygrid Model of Buy Phases and Buyclasses --- p.15
Buying Decision Process of Chinese Organizations --- p.16
Decision Criteria Used in Buying LPG Pipeline System Equipment --- p.22
Categories of Choice Criteria by Donald R. Lehmann and John O'Shaughnessy --- p.22
Findings of the Case Study --- p.24
Legalistic criteria also viewed as constraint --- p.24
Ranking of other criteria --- p.24
Chapter 1. --- Performance criteria --- p.25
Chapter 2. --- Adaptive criteria --- p.25
Chapter 3. --- Integrative criteria --- p.26
Chapter 4. --- Economic criteria --- p.26
Chapter III. --- SPECIAL CHARACTERISTICS OF CHINESE ORGANIZATIONS THAT AFFECT BUYING BEHAVIOR --- p.28
Country-of-Origin Effect --- p.28
Aversion to Risk --- p.29
Lack of Separation of Ownership and Management --- p.30
Chapter IV. --- SUGGESTED STRATEGY FOR THE COMPANY --- p.32
Take a Proactive Strategy --- p.32
Adopt Policies aimed at Reducing Uncertainties of the Buyers --- p.33
Chapter V. --- CONCLUSION --- p.35
APPENDIX
Chapter 1. --- TOTAL CONSUMPTION AND COMPOSITION OF ENERGY
Chapter 2. --- SIMPLE CHART OF MIXING PLANT
BIBLIOGRAPHY
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Li, Yi-Jing, and 李宜璟. "Understanding the Continuance Use Behavior of Group-Buying." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/4z5f8b.
Full textAbstract:
碩士逢甲大學
企業管理所
100
As the result of advancing in technology and flourishing of E-commerce, online shopping is very popular nowadays. Especially, group-buying websites have sprung up rapidly. However, group-buying websites encounter a problem that the consumers do not continue visiting these websites and intend to participate. How to promote the continuance visiting intention thus becomes an important issue. There are many researches about group-buying websites recently, but those researches only focused on the societal and economic factors, and didn’t explore the motivation from the psychological aspect. Moreover, the price is an important element on the intention of group-buying, and the competitive price is also cheaper than other websites, so the price fairness is a key motive for consumers to participate group-buying. Therefore, Uses and Gratification Theory and price fairness were integrated with IS Continuance Model to make up the deficiency of IS Continuance Model as it is only able to explain consumers’ continuance visiting intention and purchasing process and cannot explain the psychological motive why the consumer use and accept the group-buying websites. In the study, the users who have used group-buying websites as the research objective. The study results showed that the greatest impact to users’ continuance visiting and repurchasing intention of group-buying is satisfaction, and the second affecting factor is confirmation. Thus, the group-buying operators should pay attention to the cognition of consumers of the entertainment, pass time, information seeking and price fairness. Furthermore, consumers also should notice the information of group-buying websites whether match his/her expectation. If the information is for real, and consumers’ satisfaction will be appeared, it could promote consumers’ continuance visiting and repurchasing intention. In spite of price fairness does not directly affect repurchasing intention but via consumers’ satisfaction. Therefore, the group-buying operators should notice the price fairness of websites’ product. Consumers will be satisfied with websites service, so they should promote repurchasing intention as well.
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Yu, Cheng-Chun, and 余承濬. "Car buying behavior study-With commercially available MPV." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/wpca8b.
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碩士華梵大學
資訊管理學系碩士班
101
In recent years, with the social changes and lifestyle changes people, the car in addition to the basic means of function, gradually, to meet the diversified needs of consumers has become an important issue of the automotive market. Sedan SUV that has multiple functions and uses, both work and leisure demand, the market potential of the cars. Sedan SUV body type moderate size, the use of space flexibility, excellent performance and fuel consumption, and the price is more competitive, to become the new mainstream of the global automotive market! This study focuses on domestic sales performance and practical value of the three car models are compared, through literature, expert questionnaire, Delphi Method and Analytic Hierarchy Process Discussion on implementation, analysis, and the resulting decision-making dimensions divided into model specifications, safety equipped, performance, power and price factors, obtained through calculation and the right to re-consider the top three factors were price, fuel consumption and engine power, expect the research data and analysis can provide various car dealers have to purchase people in cars reference value.
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劉彥廷. "Consuming Behavior Model Construction of Online Group-buying." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/65744677151271539820.
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碩士國立交通大學
交通運輸研究所
100
The fast the internet develop, the popular the electronic commerce results in. While group-buying mode has become one of today's popular Internet shopping patterns. According to information, the process of interpersonal interaction is especially important. Consumers through interaction make them approach the feeling of shopping in physical stores. Uncertainty and information asymmetry can be eliminated, too. Therefore, this study is based on interaction to develop consuming behavior model construction of online group-buying. This study used PTT as measured location, and the data were analyzed using the structural equation modeling approach. And this paper select interaction, conformity, community trust to examine their casual relationships with group-buying intention. A total of 326 questionnaires were issued and 318 questionnaires were adopted as the effective samples. This study found that consumers expect to get information and improve the relationship with the members of the group-buying community platform, so they try to change their interaction frequency with the interaction object. And changing interaction frequency also affects their group-buying intention, as well as their community trust. Besides, community trust has a positive effect on the group-buying intention. Through empirical analysis, this study suggests that the group-buying community platform should have responsibilities to safeguard consumers' interactive experience, in order to promote sustainable development.
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Wang, Tzu-hung, and 王子宏. "Mining the impulse buying behavior in retail business." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87502130218467611141.
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碩士東吳大學
資訊管理學系
99
Recently customer behavior has been extensively studied in the marketing field. Many enterprises analyze customers’ data and their transaction records to expose the customer purchasing patterns in order to develop the appropriate marketing strategies. Impulse buying is one of the most important issues in studying customer behavior. In 1962, U.S. economist Hawkins Stern gave the definition of impulse buying as an unplanned buying behavior and divided this behavior into four categories: pure impulse buying, reminder impulse buying, suggestion impulse buying, and planned impulse buying. In the past few decades, the technology and applications of data mining have been significantly developed. But there are seldom studies applying data mining technology to impulse buying. This article presents a sequential pattern mining approach to identify the impulse buying behavior of each customer and the category of his/her behavior. The mining results can help decision makers to develop better marketing strategies.
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Cardoso, José António Nobre. "Online buying behavior in technological and office products." Master's thesis, 2012. http://hdl.handle.net/10071/5206.
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The evolution and growth of E-commerce nowadays is irrefutable. The revolution and introduction of new technologies have profound implications in business management, offering tools for the globalization of the market. This evolution and change in the market also leads to different realities towards not just the business itself but also the consumer. It is important to understand what are the main features of information search and purchase behavior online and understand online consumer behavior (what are the characteristics, what motivates somebody to buy online, what are his fears, etc).
This study aims, from existing knowledge about information search and purchase behavior online, to deepen the knowledge of Portuguese behavior to give information to companies to better develop their business. In this case, this study will be made for Technological and Office products.A evolução e o crescimento do E-Commerce hoje em dia é irrefutável. A revolução e a introdução de novas tecnologias têm implicações profundas na gestão empresarial, oferecendo ferramentas and a globalização do mercado. Este evolução e mudança no mercado leva a uma diferente realidade não só no negócio em si mas também no consumidor. É importante perceber quais são as principais caracteristícas na procura de informação online e na compra e perceber o comportamento do consumidor online (as suas características, as motivações, os medos, etc). Este estudo procura partir do conhecimento existente sobre o comportamento da procura de informação e compra online, aprofundar o conhecimento do comportamento dos Portugueses de forma a dar informação às compresas de como desenvolver melhor o seu negócio. Neste caso, o estudo será feito sobre produtos de Tecnologia e Escritório.
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ZHANG, SONG-NIAN, and 張松年. "The buying behavior of multilayer printed circuit board." Thesis, 1990. http://ndltd.ncl.edu.tw/handle/48837554274012724414.
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Lu, Hui-Fen, and 盧惠芬. "Factors Influencing Online Group-Buying Behavior: Integrating Conformity." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/66648383231864951606.
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碩士中原大學
國際貿易研究所
98
Group buying is a trend; it is also the hottest topic of the moment. Its popularity rises as the economy declines. To economize Internet shoppers, group buying online is a great way to get discount from the factory store. Therefore, we can see group buying and conformity are in close relationship. As to business owners seeking profit, if they want to stand out in the majority of stores and get attention, they must consider consumer aspects of online group buying on social, personal, psychological point of view. This research collected 650 copies of samples through online survey. Structural equation modeling was the research method. Through LISREL8.3 to get confirmatory factor analysis and structural equation modeling analysis, the research concluded current social aspects: online recommendation, media recommendation, personnel recommendation, and social influence and their positive influence. Personal aspect: compliance, attention-to-social-comparison-information, positive influence of social influence and conformity, Psychological aspect: financial risk, performance risk, social risk, and negative influence of conformity. Social influence aspect: information influence, normative influence, positive influence of conformity, conformity, and positive influence of purchase intention. The result of this research may be used for reference for online group buying business owners: online group buying business owners should utilize online recommendation, media recommendation, and personnel recommendation to increase shopper consuming willingness, and lower shopper’s doubts about any risks. Also, the businesses should utilize the power of groups to increase online sales.
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SURI, CHIRAYU. "NEURO-MARKETING: CUSTOMERS’ BUYING BEHAVIOR IN BIG BAZAAR." Thesis, 2019. http://dspace.dtu.ac.in:8080/jspui/handle/repository/16299.
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Neuro-marketing is taking the world by storm and has been utilized by almost every major
company and university in some way or form. It takes advantage of the vast blind-spot
beyond our conscious awareness; leveraging psychological phenomenon in subtle ways to
lead us into certain decisions. This study probes into the psychological aspect of customers to
understand whether Neuro-marketing(parameters) can have significant effects on customers‟
buying behavior in shopping stores.
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Hsieh, Ling-Wei, and 謝苓瑋. "Relationships Among Group-buying Behavior Participation,Workplace Friendship and Organizational Citizenship Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/73451297066531931735.
Full textAbstract:
碩士銘傳大學
諮商與工商心理學系碩士在職專班
103
Drawing from the social network theory, this study has four objectives: first, to assess the effect of group-buying behavior participation on workplace friendship and organizational citizenship behavior, respectively. Second, to test the mediating effect of workplace friendship on the relationship between group-buying behavior participation on and organizational citizenship behavior. Finally, to explore the moderating effect of supervisor participation on the relationship between group-buying behavior participation and workplace friendship. Survey data were collected from a sample of 270 full-time employees matched supervisor-subordinate dyads in Taiwan. Results indicated that group-buying behavior participation was positively related to organizational citizenship behavior and workplace friendship, respectively, and workplace friendship fully mediated the relationship between group-buying behavior participation and organizational citizenship behavior. Furthermore, supervisor participation moderates the relationship between group-buying behavior participation and workplace friendship, such that the relationship is stronger when their supervisor actual participants to group-buying.Finally, the limitations of the research are discussed and suggestions for further research are proposed.
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LIN, YU-CHUN, and 林俞君. "A Study for Online Consumer’s Impulsive Buying Behavior and Post-Purchase Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/y5pm9g.
Full textAbstract:
碩士逢甲大學
企業管理學系
107
In this advanced information generation, more and more people are buying products on the Internet. Due to the variety of selections of online store products and well-designed website pages, consumers will be promoting their emotions (pleasure and arousal), which in turn induces customer impulse buying behavior. However, existing researches regarding online impulse buying are mainly focused on the influence of website attribute stimulation on impulsive buying behavior, which lacks research consumers’ post-purchase cognitive dissonance (product dissonance and emotional dissonance), and then generated the return intention. Therefore, this study integrates external websites stimuli (variety of selection and visual appeal), PAD emotional factors (pleasure and arousal) and consumer impulse buying tendencies to explore the effect on impulsive buying behavior and post-purchase behavior (post-purchase imbalances and return intentions). Data from 155 customers who bought clothes on the internet are collected to test the concept model, and the results indicate that impulse buying tendency is the most important factor to affect impulse buying behavior, followed by the promotion focus, followed by consumer emotional factors (pleasure). In addition, the emotional dissonance was found to have the largest impact on customers' return intention. Hence, it is very important for the Internet retailer to develop and implement a proper product strategy to attract impulse buying tendency customers to rise the impulsive buying. Finally, the apparel proprietors on the internet must reduce the customers' emotional dissonance in order to reduce the customer return intention. Keywords：Impulse Buying Behavior, PAD model, Product Dissonance, Emotional Dissonance, Return Intention
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KUMAR, DISHANT. "IDENTIFYING CAR BUYING BEHAVIOUR AND PREFERENCE OF CONSUMER IN INDIA." Thesis, 2018. http://dspace.dtu.ac.in:8080/jspui/handle/repository/16540.
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Indian automobile market is fourth largest in the world. And it is seventh largest in the commercial vehicle manufacturing. Indian consumers are changing so do their preferences. There are lots of factor for change in behavior. Primarily being the change in the social character. People prefer to stay alone and decide on their own. Individualism is on rise in the Indian society, which is a major change giving rise to a whole new market.
The rise in per capita income and disposable income, not only in metros but also in tier-2 cities, gave boost to the consumer market. The purchasing power of the consumer is high as a result market is having positive sentiment. The social as well as economical change led to introduction of new products in the market.
In the report, we surveyed people from different background in order to understand the consumer preference and behavior while buying car. We asked them variety of question to understand what factors impact them and what strategies companies can make to tackle them. After analysis of the responses, firstly, we found that safety and performance are the two top-most factor that companies must consider in cars. Secondly, Internet is the most sought platform to search information related to cars. Thirdly, when it comes to promoting and branding, companies must consider that societal status is determined by the cars. The strategy for the pre-sale journey must be smooth because consumer almost decide their car even before visiting the dealership.
Lastly, Consumer gets attracted to the offers and discounts provided by the automobile companies which is a great tool to attract during off season or year-end.
In India automobile sector is growing and it will keep on growing further at a good pace. The result of the report can shape the decision of the consumer so companies must consider it during preparation of their strategies.
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Wang, Chou-Ming, and 王洲明. "Study on Vote-Buying and Anti Vote-Buying Behavior—Three-in-one, By-Election in 2005." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/60200136152277153865.
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HUANG, TENG-HUI, and 黃騰輝. "The Influences of Promotion Message Content and Product Category on Buying Emotion and Impulse Buying Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/04335688408407036348.
Full textAbstract:
碩士國立臺北大學
企業管理學系
92
In the past, there were many researches indicated that Sales Promotion affects consumer behavior directly. But, it was limited to Purchase Intent, and nothing to do with buying emotion and impulse buying. This paper attempts to make a study about retailers hold sales promotion, the influences of promotion message content, and product category on buying emotion and impulse buying behavior. In promotion message content, this paper applies Elaboration Likelihood Model (ELM) to promotion theory which explains the route how retailers convince consumers. In product category, this paper shows the influences on promotion of different product category. This paper infers that buying emotion is a mediated variable which bring about an indirect effect between promotion stimulation and impulse buying behavior because it accompanies strong emotion. Additionally, this paper studies the influences of consumer buying impulsivity on impulse buying. The subjects are randomly assigned to one of each experimental manipulation in a 2 (central vs. peripheral cues) by 3 (convenience, shopping, and specialty goods) factorial design. The T test, one-way ANOVA, two-way ANOVA, regression analysis and ANCOVA are used to testify the proposed hypotheses. The valid samples are 211. In conclusions, the promotion tools of psychic offer are more likely cause the consumer’s positive buying emotion, and the promotion tools of economic offer are more likely cause the consumer’s impulse buying. There is no significant influence on buying emotion in the product category, and convenience goods are the most likely cause the consumer’s impulse buying. The mediated effect of buying emotion is not existence, but consumer has significant influence on impulse buying by buying impulsivity.