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Journal articles on the topic 'Buying behavior'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 September 2023

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1

Khan, Hamayun. "Buying Behavior of Online Consumers During COVID-19 – Buying Behavior, Payment Mode, and Critical Factors Affecting Consumers Buying Behavior During the Pandemic." Journal of Management and Training for Industries 8, no. 2 (October 7, 2021): 1–23. http://dx.doi.org/10.12792/jmti.8.2.1.

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2

Shoham, Aviv, and Maja Makovec Brenčič. "Compulsive buying behavior." Journal of Consumer Marketing 20, no. 2 (April 1, 2003): 127–38. http://dx.doi.org/10.1108/07363760310464596.

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Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption behaviors. Moreover, research on negative facets of consumption is useful because it can potentially contribute to society’s wellbeing, an important criterion for usefulness of any research. This paper builds on earlier papers to propose a model of compulsivity antecedents. Gender, consumers’ tendency to make unplanned purchases, and their tendency to buy products not on shopping lists, serve to predict compulsive tendencies in a sample of Israeli consumers. The findings suggest that these antecedents affect compulsive tendencies.
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3

M., Lokesh. "Impulsive Buying Behavior on Online Shopping." International Journal of Psychosocial Rehabilitation 24, no. 5 (April 20, 2020): 4024–30. http://dx.doi.org/10.37200/ijpr/v24i5/pr2020112.

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4

D. Muthukrishnaveni, D. Muthukrishnaveni, and Dr D. Muruganandam Dr. D. Muruganandam. "Consumer Buying Behavior Towards Consumer Durables." Global Journal For Research Analysis 3, no. 2 (June 15, 2012): 124–26. http://dx.doi.org/10.15373/22778160/february2014/39.

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5

Purnama Putri, Viajeng. "THE ANALYSIS OF HABITUAL BUYING BEHAVIOUR." Magisma: Jurnal Ilmiah Ekonomi dan Bisnis 8, no. 2 (August 10, 2020): 98–105. http://dx.doi.org/10.35829/magisma.v8i2.96.

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This study is to test the effect of information and brand liking support for habitual buying behavior. This research sample of 100 respondents, taken based on Purposive Sampling .The data analysis uses PLS software. This path analysis technique will be used in testing the amount of contribution shown by the path coefficient on each path diagram of the causal relationship between variables X1, X2, on Y. Information support have a positive and significant effect on habitual buying behaviour Brand liking negative effect on habitual buying behavior and information is able to mediate the effect between brand liking on habitual buying behaviour. information and brand liking had positively and significantly influenced the consumer’ responses to habitual buying behavior. The findings of this study contribute to the theory of habitual buying behaviour, namely information and important factors in realizing habitul buying behaviour.
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Pawłowski, Mieczysław, and Zbigniew Pastuszak. "B2B Customers Buying Behavior." International Journal of Synergy and Research 5 (May 16, 2017): 19. http://dx.doi.org/10.17951/ijsr.2016.5.0.19.

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7

Li, Yalin. "Impact of Impulsive Buying Behavior on Postimpulsive Buying Satisfaction." Social Behavior and Personality: an international journal 43, no. 2 (March 21, 2015): 339–51. http://dx.doi.org/10.2224/sbp.2015.43.2.339.

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I investigated how impulsive buying behavior affects postimpulsive buying satisfaction through the mediator of mixed emotion response and the moderator product type. I collected data using the survey method and used independent samples t tests, two-way analyses of variance, and linear regression to analyze the 243 valid questionnaires. The results showed that impulsive buying behavior has a direct effect on mixed emotion response and affects the consumers' postimpulsive buying satisfaction through mixed emotion response. Moreover, the product type has regulatory effects. Research limitations and implications for theory and management are discussed.
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Suci, Afred. "Faktor-Faktor Prediktor Perilaku Pembelian Emas di Pekanbaru." Jurnal Daya Saing 2, no. 1 (February 15, 2016): 55–62. http://dx.doi.org/10.35446/dayasaing.v2i1.45.

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Abstract: The present research was conducted at Plaza Sukaramai Pekanbaru, aGoldSalesCenter in Pekanbaru. The study needs to find out the effect of product attribute, price and culture on the buying behaviors of the Pekanbaru consumers. The sample consisted of 160 buyers who were selected using the combination of cluster and purposive sampling technique. The variables are the product attribute, prices and culture as the independent variables, and the buying behavior as the dependent one. The data were analyzed using multiple regression analysis. The study reveals that product attribute has a positive and significant effect on the buying behavior. The price has a positive and significant effect on the buying behavior. Culture has a positive but insignificant effect on buying behavior. Keywords: Product Attribute, Price, Culture and Buying Behavior
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9

Denia, Riska, Corry Yohana, and Rahmi Rahmi. "Pengaruh Sales Promotion dan Hedonic Shopping terhadap Impulse Buying Behavior melalui Positive Emotion pada Pengguna E-Commerce di Jabodetabek." Digital Business Journal 1, no. 2 (January 9, 2023): 99. http://dx.doi.org/10.31000/digibis.v2i1.7857.

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Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi impulse buying behavior pada pengguna salah satu e-commerce Shopee dengan menggunakan variabel sales promotion, hedonic shopping, dan positive emotion. Metode pengumpulan data menggunakan metode survey berupa kuesioner yang disebarkan kepada 200 responden. Kriteria responden dalam penelitian yaitu responden berdomisili di wilayah Jabodetabek, berusia minimal 17 tahun, mempunyai akun Shopee dan merupakan pengguna Shopee, dan responden sudah pernah melakukan pembelian di Shopee minimal dua kali dalam kurun waktu enam bulan terakhir. Data diolah dengan menggunakan teknik analisis SEM yang terdapat dalam perangkat AMOS dan SPSS. Hasil penelitian menunjukkan bahwa sales promotion berpengaruh terhadap positive emotion, sales promotion berpengaruh terhadap impulse buying behavior, hedonic shopping berpengaruh terhadap positive emotion, hedonic shopping berpengaruh terhadap impulse buying behavior, positive emotion berpengaruh terhadap impulse buying behavior, sales promotion berpengaruh signifikan terhadap impulse buying behaviour melalui positive emotion, dan hedonic shopping berpengaruh signifikan terhadap impulse buying behaviour melalui positive emotion.
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Kumar, Surender, and Vikas Thakran. "Consumer Buying Behavior in Rural Areas of Haryana." Paripex - Indian Journal Of Research 3, no. 3 (January 15, 2012): 72–74. http://dx.doi.org/10.15373/22501991/mar2014/82.

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11

Lakshmi. "CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING." International Journal of Research -GRANTHAALAYAH 4, no. 8(SE) (August 31, 2016): 60–65. http://dx.doi.org/10.29121/granthaalayah.v4.i8(se).2016.2588.

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With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buying behavior in online shopping.
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12

Gantulga, Urandelger, and Dalaitseren Dashrentsen. "FACTORS INFLUENCE IMPULSIVE BUYING BEHAVIOR." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 24, no. 1 (March 31, 2023): 9–25. http://dx.doi.org/10.5604/01.3001.0053.4041.

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Impulse buying is an unplanned purchase made during the purchasing process due to internal or external triggers. For nearly 100 years, researchers have been interested in studying impulse buying behavior and have attempted to explain the significance of impulse purchase behavior in recent years. Only few researchers have examined the internal and external determinants of impulsive buying together. This article seeks to comprehend the internal and external elements influencing customers impulse buying behavior in Mongolia.Through the study, the following findings are achieved. The results show that enjoyment tendency, impulsive tendency, store crowding, and peers and family members significantly influence consumers impulsive buying behavior. However, the store environment, promotion, and hedonism did not considerably influence impulsive buying behavior.
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13

Kanwal Iqbal Khan, Shahid Mahmood, Muzammil Iqbal. "Effect of Store Environment, Perceived Crowdedness, and Perceived Noisiness on Consumer Buying Behavior Through Brand Attachment." NUML International Journal of Business & Management 16, no. 2 (March 8, 2022): 37–69. http://dx.doi.org/10.52015/nijbm.v16i2.72.

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Consumer buying behavior is becoming a key component in marketing where individuals search, select, use, and dispose off goods to satisfy their needs and wants. In the current competitive environment, cutthroat competition exists in the retail industry due to the development of social media channels. Now the success of a retail business is based on its ability to understand consumers' buying behavior. Therefore, the retail industry focuses on the factors and preferences that affect buying behaviors. Previously, crowdedness in shopping stores may lessen consumers' evaluation of products and decrease their satisfaction. However, recent research proved that crowdedness could significantly affect buying behavior. This study is conducted to check the role of the store environment, perceived crowdedness, and perceived noisiness on consumers buying behavior. We have conducted two surveys for this study. First, identify the top five popular brands in the clothing industry, and, secondly, the determinants of consumer's buying behavior were tested through a sample of 311 respondents. Results show that both store environment and perceived crowdedness affect brand attachment, whereas brand attachment mediates the relationships between store environment, perceived noisiness, perceived crowdedness, and consumer buying behavior. The results will assist future researchers and policymakers in devising marketing strategies by considering the determinants of consumer buying behavior.
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14

Ögel, Serdar. "To Buy or Not to Buy Foreign Currency: The Interplay between Fear of Missing Out, Unplanned Buying Behavior and Post-Purchase Regret." Journal of Applied And Theoretical Social Sciences 4, no. 1 (March 20, 2022): 7–8. http://dx.doi.org/10.37241/jatss.2022.48.

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Since last six months, there has been an increase in foreign currency buying behaviors of individuals to protect the value of their assets due to dramatic increase in the value of foreign currencies against Turkish liras. However, besides the increase in the value of foreign currency against Turkish liras, the interactions among individuals stimulate them to purchase foreign currencies. In this context, the objective of the research is to explore the interplay between fear of missing out, unplanned buying behavior and post-purchase regret with respect to foreign currency buying behavior. Herein, fear of missing out is set as an independent variable; whereas unplanned buying behavior is determined as a variable that mediates the linkage between fear of missing out and post-purchase regret. The data are gained from 392 participants by employing convenience sampling. In an attempt to explore the proposed links between the variables, structural equation modelling is utilized. The findings report that fear of missing out significantly and positively influences unplanned foreign currency buying behavior of individuals and their post-purchase regret; while unplanned foreign currency buying behavior significantly and positively influences their post-purchase regret towards buying foreign currency. Besides, the findings indicate that unplanned foreign currency buying behavior partially mediates the link between fear of missing out and post-purchase regret. Overall, by shedding a light on understanding foreign currency buying behavior of individuals in last six months, the results of the study also contribute to individuals to realize their future foreign exchange buying behavior in a more planned way.
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15

Ratnasari, Melani Dwi. "PENGARUH BUYING IMPULSIVENESS TERHADAP E-IMPULSIVE BUYING BEHAVIOR DENGAN HEDONIC VALUE DAN UTILITARIAN VALUE SEBAGAI VARIABEL PEMEDIASI." Jurnal Riset Manajemen dan Bisnis 14, no. 1 (July 12, 2019): 61. http://dx.doi.org/10.21460/jrmb.2019.141.317.

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The purpose of this study was to examine the hedonic value mediation and utilitarian value variables on the relationship between buying impulsiveness and e-impulsive buying behavior. In this study the number of samples was 123 students using Shopee at Sarjanawiyata Tamansiswa University. Data analysis using a regression model with t test and sobel test. The results showed, 1) impulsiveness buying does not affect hedonic value 2) impulsiveness buying does not affect utilitarian value 3) hedonic value influences e-impulsive buying behavior 4) utilitarian value influences e-impulsive buying behavior 5) impulsiveness buying affects e-impulsive buying behavior 6) hedonic value is not supported as the mediating variable of the relationship between buying impulsiveness and e-impulsive buying behavior 7) supported utilitarian value as the mediating variable of the relationship between buying impulsiveness and e-impulsive buying behavior. Keywords: Shopee, Buying Impulsiveness, E-impulsive Buying Behavior, Hedonic Value, Utilitarian Value ABSTRAK Tujuan penelitian ini adalah untuk menguji variabel mediasi hedonic value dan utilitarian value pada hubungan antara buying impulsiveness dan e-impulsive buying behavior. Dalam penelitian ini jumlah sampel adalah 123 orang mahasiswa pengguna Shopee di Universitas Sarjanawiyata Tamansiswa. Analisis data menggunakan model regresi dengan uji t dan sobel test. Hasil penelitian menunjukkan, 1) buying impulsiveness tidak berpengaruh terhadap hedonic value 2) buying impulsiveness tidak berpengaruh terhadap utilitarian value 3) hedonic value berpengaruh terhadap e-impulsive buying behavior 4) utilitarian value berpengaruh terhadap e-impulsive buying behavior 5) buying impulsiveness berpengaruh terhadap e-impulsive buying behavior 6) hedonic value tidak terdukung sebagai variabel pemediasi hubungan antara buying impulsiveness dengan e-impulsive buying behavior 7) utilitarian value terdukung sebagai variabel pemediasi hubungan antara buying impulsiveness dengan e-impulsive buying behavior. Kata-kata Kunci: Shopee, Pembelian tidak terduga, pembelian tidak terencana, nilai kesenangan, nilai manfaat
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16

BALTACI, Alişan, and Zeliha ESER. "EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR." Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 13, no. 25 (June 29, 2022): 181–212. http://dx.doi.org/10.36543/kauiibfd.2022.009.

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Compulsive buying is a behavioral disorder that drives consumers to buy more than they need unintentionally. Negative feelings such as depression, sorrow, denial, lack of self-esteem, Etc., are stated as the reasons for this behavior. This research aims to exert the triggering effect of store atmosphere on compulsive buying behavior. Both qualitative and quantitative methods have been applied to achieve this aim. Finally, we found that the effect of store atmosphere on compulsive buying behavior has three dimensions. These dimensions are physical environment, promotion, and conspicuous consumption. Statistical tests made by applying the Structural Equation Model show that our model has construct validity, the result of the factor analysis exerts that %73,98 of the total variance is explained, and the reliability score of our questionnaire is .929.
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Habib, Ahsan, and Shahadat Hossain. "Women's Buying Power : A Case of Ghanaian Women's Buying Behavior." Singaporean Journal of Business Economics and Management Studies 5, no. 5 (August 2016): 38–43. http://dx.doi.org/10.12816/0033268.

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Habib, Ahsan, and Shahadat Hossain. "Women's Buying Power : A Case of Ghanaian Women's Buying Behavior." Singaporean Journal of Business Economics and Management Studies 5, no. 4 (July 2016): 49–54. http://dx.doi.org/10.12816/0031281.

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19

Torres, Mercy V. "Consumer behavior in buying Medicine." International Journal of Advanced Engineering Research and Science 7, no. 5 (2020): 509–12. http://dx.doi.org/10.22161/ijaers.75.63.

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20

Faisal, Aekram. "Antecedent of Online Buying Behavior." Indonesian Management and Accounting Research 18, no. 2 (January 17, 2021): 79–104. http://dx.doi.org/10.25105/imar.v18i2.3873.

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This research was conducted to determine the effect of availability, low price, promotion, comparison, convenience, customer service, perceived ease of use, attitude, time consciousness, trust, and variety seeking on online buying behavior. This study aims to examine what factors influence online buying behavior. The methodology of this research is to test the research hypothesis. Sampling with a questionnaire of 250 respondents who are consumers who have shopped online in the past year. Non-probability sampling technique using purposive sampling method. The analysis tool is structural equation model (SEM). The results of this study indicate that low price, convenience, perceived ease of use, attitude, time consciousness, trust, and variety seeking service are factors that can directly influence online buying behavior. Whereas availability, promotion, comparison, and customer service are not factors that can directly influence online buying behavior. This study has limitations, including this research only carried out on customers from online stores found on the online shopping website in jabodetabek, besides that this research is only limited to variables that directly affect online buying behavior without seeing any mediating factors. The implication of this research is that managers can increase the factors that can influence purchasing behavior online, and this research can also be a reference for marketers to implement appropriate strategies to increase their sales.Keywords: online buying behavior.
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21

Leinsdorff, Torben. "Buying behavior and product planning." International Journal of Production Economics 41, no. 1-3 (October 1995): 237–39. http://dx.doi.org/10.1016/0925-5273(95)00068-2.

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22

Bellman, Steven, Gerald L. Lohse, and Eric J. Johnson. "Predictors of online buying behavior." Communications of the ACM 42, no. 12 (December 1999): 32–38. http://dx.doi.org/10.1145/322796.322805.

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23

Alpert, Frank. "Innovator Buying Behavior Over Time:." Journal of Product & Brand Management 3, no. 2 (June 1994): 50–62. http://dx.doi.org/10.1108/10610429410061915.

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Santy, Raeni Dwi, Ahmad Panji Mahendra, and Yayah Sutisnawati. "Factors Affecting Impulsive Buying Behavior." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 2 (December 1, 2021): 307–14. http://dx.doi.org/10.34010/icobest.v2i.288.

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The purpose of this study is to determine the hedonic motives, Availability of Money, Impulse Buying of consumers who shop at the Marketplace and to determine the effect of hedonic motives and Availability of Money on Impulse Buying on consumers who shop at the Marketplace partially and simultaneously. The data will be analyzed using statistical tools and multiple regression analysis. Data collection uses purposive sampling by distributing online questionnaires to 100 registered consumers who have made online purchases in the ma rketplace. It is known that the results of this study explain that simultaneously and partially hedonic motives and the availability of money have a positive and significant effect on impulse buying. The conclusion of this study is that the hedonic motive is considered good, Availability of Money is considered good, Simultaneously, the hedonic motive and Avilability of Money have a significant effect on Impulse Purchases and are the influence of other variables not examined. Partially, the hedonic motif has a significant effect on Impulse Buying. Partially, Availability of Money has a significant effect on Impulse Buying. The impact of this study is to provide an overview of how impulsive buying can occur due to hedonic motives and the availability of money
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Negara, Danes Jaya, and Basu Swastha Dharmmesta. "NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR." Gadjah Mada International Journal of Business 5, no. 1 (January 12, 2003): 1. http://dx.doi.org/10.22146/gamaijb.5394.

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Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.
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Kwak, Hyokjin, George M. Zinkhan, Denise E. Delorme, and Trina Larsen. "Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior." Journal of International Consumer Marketing 18, no. 3 (June 13, 2006): 57–80. http://dx.doi.org/10.1300/j046v18n03_04.

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27

Chhetri, Ashmita Dahal. "Advertising Media Impact in Consumer Buying Behavior." Journal of Balkumari College 8 (December 31, 2019): 54–56. http://dx.doi.org/10.3126/jbkc.v8i0.29310.

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Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.
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Sangameshwara, Tejus, P. Nagesh, Sindu Bharath, and T. S. Nanjundeshwaraswamy. "Mediating Role of Customer Relationship Management between Buying Behavior and Critical Risk Factors via Digital Buying." Indian Journal Of Science And Technology 16, no. 6 (February 12, 2023): 442–48. http://dx.doi.org/10.17485/ijst/v16i6.54.

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29

Sherlin, Intan, Indra Budaya, and Edwin Bustami. "PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING." Journal of Business Studies and Mangement Review 5, no. 2 (July 8, 2022): 242–47. http://dx.doi.org/10.22437/jbsmr.v5i2.17292.

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We study online shop impulse buying behaviour of college students in some private universities at Sungai Penuh city and formulate problems as follows: (1) how could price discount affect their impulse buying behaviour? (2) How could bonus packs affect their impulse buying behaviour? (3) How could hedonic value affect their impulse buying behaviour? (4) How could price discount, bonus pack, and hedonic value altogether affect their impulse buying behavior? We spread questionners among 60 students of private universities in Sungai Penuh city and use descriptive quantitative techniques for data analysis. Results of the study shows that there is a significant influence of price discounts and bonus packs, partially, on impulse buying behaviour of these college students. While the hedonic value has a little to no significant effect on their impulse buying behaviour. For price discounts, bonus packs, and hedonic values altogether, there is a significant effect on impulse buying behaviour simultaneously. The influence of price discount, bonus pack, and hedonic value on impulse buying behaviour is 16.9%, with 83.1% are from another influences that need to be further studied for future research.
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Waseem, Muhammad Adnan, Muhammad Waqas, Irfan Irfan, Ibrahim Abdullah, and Nauman Wajid. "A Cross-sectional Study of Antecedents and Consequence of Panic Buying Behavior: The Moderating Effect of COVID-19 Rumors." INQUIRY: The Journal of Health Care Organization, Provision, and Financing 59 (January 2022): 004695802211263. http://dx.doi.org/10.1177/00469580221126304.

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The novel corona virus pandemic has influenced people buying behaviors. Due to the significant psychological and behavioral impact of COVID-19 on society, this study aimed to examine the determinants of panic buying behavior and a resultant psychological outcome in the form of a sense of security. The purpose of this study is to investigate the effect of COVID-19 caller ringback tone (CRT) experiences, that is, informational and stimulation experience, on the panic buying behavior and how rumors moderate this relationship. This research is quantitative and uses a purposive sampling method to collect the survey-based data from 264 respondents. The researchers analyzed the data using Partial Least Square Structural Equation Modeling (PLS-SEM). The results of data analysis indicated that the informational and stimulation experience of COVID-19 CRT had a significant influence on panic buying behavior which further resulted in a sense of security in public. This study could not find evidence of the moderating role of rumors in the relationship between COVID-19 CRT experiences and panic buying behavior. The findings highlight the role of the COVID-19 CRT in causing panic buying behavior and resultant psychological outcome and thus provide implications for policymakers on the control of panic buying under COVID-19.
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Khalique, Muhammad, Samra Iftikhar, Mohd Rafi bin Yaacob, and Ahsan Tahir. "Antecedents and Mediating Role of Green Buying Behavior." Market Forces 15, no. 2 (December 1, 2020): 22. http://dx.doi.org/10.51153/mf.v15i2.459.

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Sustainability of the environment is one of the major issues both in developed and developing countries. There is an abundance of studies on green buying behavior. However, a few have studied the mediating role of green buying behavior. Thus, we have developed a new model that has five direct and three mediating relationships. This empirical research has used a snowball sampling technique for collecting the data. We distributed 400 questionnaires and received 377 valid responses. The study has used Smart PLS software for data analysis, including reliability, validity, and generating measurement and structural models. We found that green brands, green identification, and social influence are significant predictors of green buying behavior. Further, we find that the green brand image and green buying behavior promote green satisfaction. The results also suggest that green buying behavior mediates (1) green image and green satisfaction, (2) social influence and green buying behavior, (3) self-identification, and green satisfaction. We also found that consumers have a favorable attitude towards green buying behavior. However, there is a huge gap in consumers’ attitudes and actual buying behavior. Thus, marketers and practitioners need to develop strategies that would translate a favorable attitude toward actual buying behavior.
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Etrata, Antonio E., Gabriel Angelo B. Flores, Johua Daevid S. Lina, Andrea Darlene G. Tulayba, and Ashley Marie B. Viray. "Does Political Ideology of Brands Impact Consumer Buying Behavior?" KINFORMS 17, no. 1 (June 30, 2022): 100–127. http://dx.doi.org/10.55819/mrij.2022.17.1.100.

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Politics is the process of the public coming up with decisions and conclusions, these decisions may sometimes seem favorable and unfavorable for people that are part of a society therefore different stands will now be formed resulting from their personal insights. This study was aimed at obtaining insights and the personal point of view of electorates whether they are in favor of brands formulating relationships with politics and if they would support or boycott that specific brand without hesitation. The results showed that consumers are more inclined to brands that are used to expressing their political beliefs and if a brand performs political activities, it would most likely affect their images whether the outcome would be positive or negative. The majority of them voiced out positive comments about the relationship between politics and brands but unfortunately, some of them were still unwilling to support this scenario transpiring in the country.
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Vyas, Nirav R. "The effect of profession over buying behavior towards cars." Paripex - Indian Journal Of Research 2, no. 1 (January 15, 2012): 92–93. http://dx.doi.org/10.15373/22501991/jan2013/34.

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34

Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.

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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior
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Yang, Yaodong, Huaqing Ren, and Han Zhang. "Understanding Consumer Panic Buying Behaviors during the Strict Lockdown on Omicron Variant: A Risk Perception View." Sustainability 14, no. 24 (December 19, 2022): 17019. http://dx.doi.org/10.3390/su142417019.

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Panic buying has been globally observed, leading to substantial stock-outs and supply chain disruptions, thus inducing additional panic buying. Regarding panic buying behavior as an intuitive over-protective measure during the strict lockdown and seal-off management in China, this study presented a synthetic conceptual model by integrating the protective action decision model (PADM). We examined inductively the relationships among media exposure, cognitive-affective risk perception, stakeholder perception, protective perception, and panic buying behavior using a survey of 517 participants who experienced panic buying during the Omicron epidemic in China. Results suggest that traditional media exposure could attenuate people’s affective risk perception, whereas social media exposure increases the degree of cognitive and affective aspects of risk perception. Furthermore, we detect that cognitive and affective risk perceptions positively affect people’s panic-buying behaviors. The effects of stakeholder and protective perceptions on panic buying were also examined.
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Lama, Padam Bahadur. "Online Shopping and Buying Behavior of College Students in Kathmandu." Interdisciplinary Journal of Management and Social Sciences 2, no. 2 (December 31, 2021): 100–110. http://dx.doi.org/10.3126/ijmss.v2i2.42606.

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This study examines the association and impact of online shopping on buying behavior of college students in Kathmandu. The delivery guarantee (DG), product quality (PQ),service information quality (SIQ), and website factor (WF) are independent variables. The dependent variable is buying behavior of college students (BBCS). The research is based on primary data collected from college students in Kathmandu. The cross-sectional data is mainly gathered from college students as a user of online shopping. Structured questionnaire of total 500distributed and received 115 (23 percent) useful data from respondents. The regression models are estimated for assessing the significance and impact of delivery guarantee, product quality, service information quality, and website factor on buying behavior of college students. The study shows that delivery guarantee is positively associated with buying behavior of college students. It reveals that the higher the delivery guarantee, higher would-be buying behavior of college students. The product quality is positively related with buying behavior of students but found insignificant. However, the service information quality is positively related with buying behavior of college students. It shows that higher the service information quality, higher would be the buying behavior of college students. Similarly, the website factor is found positively associated with buying behavior of college students. It depicts that the supportive website factor increases the buying behavior of college students.
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Xiao, Jin, Ling Xie, Muhammad Faisal Shahzad, and Jamshed Khan Khattak. "The Moderating Role of Product Type in Network Buying Behavior." SAGE Open 10, no. 2 (April 2020): 215824402091795. http://dx.doi.org/10.1177/2158244020917953.

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This article investigates how consumer attitudes toward green buying and subjective norms influence the network buying with the mediation of behavioral intentions and moderation of product type. Due to the increasing environmental concerns, network buying has positively changed human interactions with the environment. Based on a sample of 392 Chinese consumers, this study reveals that consumer attitudes toward green buying and subjective norms significantly influence network buying. The empirical results provide strong evidence for the mediating role of behavioral intentions in the relationship between the attitudes toward green buying and network buying. This study empirically tests a model, including the moderating effect of product type toward green products through network buying. Green consumption through network buying will help consumers to live a healthy life together with achieving environmental sustainability and consumer well-being at large. Interestingly, the current study suggests that network buying can drive sustainable consumption.
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Darmawan, Didit, and John Gatheru. "Understanding Impulsive Buying Behavior in Marketplace." Journal of Social Science Studies (JOS3) 1, no. 1 (January 30, 2021): 11–18. http://dx.doi.org/10.56348/jos3.v1i1.2.

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In the world, especially in Indonesia, e-commerce as a trading system using internet media has developed rapidly. Marketplaces such as Shopee, Blibli, Lazada, Tokopedia, Bukalapak, and others have contributed to improving online shopping behavior in Indonesia. Online trading transactions are also increasing and becoming a trend in society. Impulsive buying behavior arises as a result of the existence of an easy and practical online shopping system. This study aims to determine the effect of security, ease of use and trust on impulsive buying behavior. The population in this study were consumers who had made online purchases at Shopee and the sample was taken by purposive sampling of 100 people. The analysis tool uses multiple linear analysis. The results showed that the security variable had a significant and dominant positive effect on impulsive buying behavior; (2) ease of use has a significant effect on impulsive buying behavior; (3) trust has a significant effect on impulsive buying behavior. In addition, simultaneously, the three independent variables also have a significant influence on impulsive buying behavior at shopees.
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Et. al., Dr Priyanka Rai,. "Consumers Buying Behaviour and Challenges Faced by Consumers During COVID-19 Pandemic Regarding FMCG Products ( During Indian Lockdown)." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 10 (May 30, 2021): 3403–12. http://dx.doi.org/10.17762/turcomat.v12i10.5015.

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Pandemics are the imminent health challenges for consumers whereby fear and panic are integral human responses historically. Panic behavior during pandemic is an expected response consumer threatens the ability to cope and destroy the existing balance in life. Consumers develop much-unexplained behavior which differs from region to region, culture to culture. Panic buying / increased buying behavior has been observed during public health emergencies since the ancient period. However, the exact psychological explanation responsible for it has not sought systematically. Therefore, the study is to intend a thrust to identify the possible psychological explanations behind the consumer buying behavior during pandemics. A perception of scarcity is strongly linked with the consumer buying behavior during pandemics, and collecting & saving behaviors increases if the scarcity develops for the immediate necessaries. It also creates a feeling of insecurity which in turn activates another mechanism to collect things. Panic buying also has been linked with perceived feeling of insecurity and instability of certain situations. Furthermore, supply disruption, a condition where normal product supply in supply chain interrupted, has been frequently observed during a disaster or other unwanted calamities. This also led to a feeling of insecurity. The objective of study is to analyze how pandemic affect consumer buying pattern and sentiments.
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Munir, Amber, Maryam Rehmat, and Asma Nisar. "Impact of Perceived Consumer Effectiveness on Green Buying: A Moderated Mediation Model." Sukkur IBA Journal of Management and Business 10, no. 1 (August 16, 2023): 121–51. http://dx.doi.org/10.30537/sijmb.v10i1.1234.

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Green purchase behavior is the purchase of environmentally friendly products. These purchase decisions are a result of many factors which researchers have tried to study in the past. The objective of this study is to understand the green buying behaviour in Pakistan and examine the factors that affect this green buying behaviour. Some cognitive measures such as perceived consumer effectiveness, perceived environmental knowledge and green perceived value that play an important part in shaping attitudes are being studied. These attitudes then lead to behaviors according to the belief-attitude-behavior model on which this study is based. To discover how these beliefs and attitude affect green purchase behavior, a questionnaire is designed. Theory of Planned Behavior has been used in this study to understand and investigate the relation of different variables with green purchasing behaviour. The research findings indicated that an increase in knowledge of consumers regarding environmental issues resulted in them engaging in pro- environmental behavior. The findings were similar for effectiveness and perceived value measures although it was established that people gave more importance to quality and did not strongly feel that their individual actions played a major role in changing environmental conditions.
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Mhd Yusak, Nurul Aqilah, Zalena Mohd, and Nik Farzana NurBalqis Yusran. "An Empirical Study of Online Impulsive Buying Behavior." Environment-Behaviour Proceedings Journal 7, SI8 (October 6, 2022): 27–32. http://dx.doi.org/10.21834/ebpj.v7isi8.3912.

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Using the SOR model, this study examines the effect of Online Review, Shopping Enjoyment, Impulse Buying Tendency, and Perceived Acquisition Value on online impulsive buying behaviour among the millennial generation. Data was collected through online questionnaires using the convenience sample method. After data filtering, 256 replies were used in this study. The findings have shown that shopping enjoyment and impulsive buying tendency play an important role to influence online impulsive buying behaviours. These insights can be used by online retailers, online marketers, and online purchasing platform providers to plan future efforts to boost sales revenue and ensure the e-commerce industry's long-term viability. Keywords: Online shopping; impulsive purchase; buying behavior; online review eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI8.3912
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Isnaini, Nurul Silfiyah, and Noerchoidah. "Miniso Royal Plaza Surabaya Consumer Impulse Buying Behavior." Journal of Applied Management and Business (JAMB) 2, no. 1 (July 29, 2021): 1–11. http://dx.doi.org/10.37802/jamb.v2i1.152.

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This research is to analyze the effect of price discount, visual merchandising, shopping lifestyle on impulse buying of Miniso Royal Plaza Surabaya consumers. The research data used were 105 respondents using multiple linear regression to analyze the data. The empirical results of the study prove that price discount has a positive and significant effect on impulse buying, visual merchandising has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying. Furthermore, it was simultaneously found that price discount, visual merchandising, shopping lifestyle onimpulse buying.
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Wang, Ying, Jialing Pan, Yizhi Xu, Jianli Luo, and Yongjiao Wu. "The Determinants of Impulsive Buying Behavior in Electronic Commerce." Sustainability 14, no. 12 (June 20, 2022): 7500. http://dx.doi.org/10.3390/su14127500.

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Consumers’ online impulsive buying behavior has become more and more frequent in the digital era. There is increasing concern regarding the adverse consequences that impulsive buying has generated for consumer wellbeing and the sustainability of our society and environment. In search of a way to decreasing impulsive consumption, this article proposes a comprehensive framework to explore the potential determinants of online impulsive buying behavior from the perspective of consumer characteristics grounded on the literature on sustainability, psychology and consumer behavior. Through an online survey, a total of 425 valid responses were obtained. Extroversion and neuroticism in personality, negative emotions, collectivism in culture and the cognitive and affective factors of impulsive buying tendency are found to be positively correlated with impulsive buying behavior, whereas self-control shows a negative impact on impulsive buying behavior. Furthermore, this study identifies the mediating roles that negative emotions and collectivism play. Specifically, in addition to the direct routes, neuroticism, self-control and the affective factor of impulsive buying tendency can indirectly influence impulsive buying behavior through the mediation of negative emotions, whereas extroversion can indirectly affect impulsive buying behavior with collectivism as the mediator. To conclude, theoretical and practical implications of this research are elaborated to promote sustainable consumption from both the micro and macro perspectives.
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Anggriani, Rini, Lalu Jatmiko Jati, Raden Bagus Faizal Irani Sidharta, and Baiq Dinna Widyasti. "Pengaruh Motivasi Hedonik terhadap Impulsive Buying dan Compulsive Buying." Target : Jurnal Manajemen Bisnis 4, no. 1 (July 9, 2022): 87–96. http://dx.doi.org/10.30812/target.v4i1.2087.

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The changed in consumer’s buying behavior and the accompanying factors is an important issue and an interesting topic for further study by marketers and academics nowadays. In this case, impulsive buying behavior and compulsive buying in Lombok local teenagers that is using halal cosmetic become the subject of this study. This study aims to determine whether there is an influence of hedonic motivation on impulse buying and compulsive buying. The sampling technique used is the accidental sampling method with 200 samples. Data analysis used Structural Equation Modeling (SEM). The results showed that there is positive and significant influence and relationship between hedonic motivation and impulse buying. There is a positive and significant effect of impulsive buying on compulsive buying. There is no effect of hedonic motivation on compulsive buying.
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Yeak Narayan Sharma. "Role of Social Media Marketing on Consumer Buying Behavior on Alcoholic Product inside Kathmandu Valley." Interdisciplinary Journal of Management and Social Sciences 3, no. 1 (June 30, 2022): 164–77. http://dx.doi.org/10.3126/ijmss.v3i1.50245.

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This study investigates the effect of different social media marketing in consumer buying behavior on liquor products inside the Kathmandu Valley. Consumers' behavior is the dependent variable, and perceived value, quality service, usefulness, awareness, word of mouth, entertainment, and credibility are the independent variable. The primary data source is a respondent's opinion regarding consumer buying behavior through social media marketing. There are 101 respondents incorporated to reach the purpose of the study. The study followed a structured questionnaire and used a descriptive model to identify the relationship between important factors with consumer behavior be in Kathmandu valley.This study shows the perceived value of service of quality is positively related to consumer buying behavior and indicates that higher the perceived value would positive value of consumer buying behavior. Similarly, there is a positive relationship between perceived usefulness for consumer buying behavior, indicating that a higher perceived value of usefulness increases consumer buying behavior. The result also shows a positive correlation between word of mouth and consumer behavior. Itindicates that the higher the positive word of mouth concern would increase consumer buying behavior.Also, entertainment has a positive relation to brand loyalty; indicate that take higher the result of entertainment; the higher would be consumer buying behavior. There is a positive relationship between credibility and consumer buying behavior; it indicates that positive credibility increases consumer buying behavior. The descriptive static is used to measure the result that the higher mean value for perceived service quality, usefulness, word of mouth, credibility, entertainment, and other factors affects consumer buying behavior.
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Aulia, Tri Nanda, Edy Suryadi, and Heni Safitri. "Pengaruh Penggunaan E-Wallet dan Literasi Keuangan Terhadap Perilaku Pembelian Impulsif." Owner 7, no. 3 (July 1, 2023): 2010–20. http://dx.doi.org/10.33395/owner.v7i3.1601.

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The purpose of this study is to determine the impact that using e-wallets and financial literacy has on impulsive buying behaviour. An associative research is a type of research. Purposive samples of a total of 215 respondents have been chosen for the sample selection in this study. The analysis used is the classical assumption test, multiple linear regression analysis, multiple correlation coefficients, coefficient of determination, and partial effect test (t test). The classical assumption test has shown that the data are normally distributed, linear in shape and have no multicolinearity problems. A multiple correlation coefficient indicates that an R test has been performed with a value of 0.970. This implies that a very strong correlation of 0.970, which is the sum of ewallet use and Financial Literacy for impulse shopping behavior has been observed. he results of the coefficient of determination (R2) obtained a value of 0.970 or 97% meaning that impulsive buying behavior is influenced by e-wallet use and financial literacy, while 3% impulsive buying behavior is influenced by other variables not examined in this research. The partial test showed that a variable use of e-wallet has a positive and significant impact on impulsive buying behaviour, but the financial literacy factor had a negative and significant influence on impulsive buying behavior.
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Satpathy, Abhilash, Ansuman Samal, Kilaru Madhavi, and Raju Agrawal. "The Role of Influencer Marketing on Consumer Buying Decision." ECS Transactions 107, no. 1 (April 24, 2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.

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The purpose of this research is to identify how influencer marketing can influence buying behavior of the consumers. To find out the same, primary data collection method was followed in this research work. Sample size was 66 however, 50 complete responses were received. From the responses it was found that most some participants directly buy products recommended by influencers while most of them check reviews about that product before buying it. Some consumers compare recommended products with other products before buying and some consumers check the price before buying. Therefore, from this information it can be concluded that influencers can positively influence buying behavior of the consumers. However, several factors affect this. For example, higher number of followers ensures that an influencer influences consumer. However, if influencers are paid for product promotion, then it cannot influence consumer buying behavior. On the other hand, area of expertise of the influencers also plays a major role in influencing buying behavior of the consumers. Besides, if an influencer is from a same country with the followers, then the influencers can easily influence their buying behavior.Keywords: Influencer marketing, consumer buying behavior, consumer-buying process, buying behavior of followers
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Murtopo, Agus Suryo, and Muhammad Husin Nur Muzakki. "Online Consumer Behavior in Buying Samsung Smartphones." JBTI : Jurnal Bisnis : Teori dan Implementasi 12, no. 3 (January 1, 2022): 184–92. http://dx.doi.org/10.18196/jbti.v12i3.13492.

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Purchasing decision is the culmination of consumer behavior, in which finally, the consumers will do purchase having passed through some stages of consumer behavior. In this research, consumer behaviors being the variable of research are price, brandtrust, and online service, while the variable affected is purchasing decision. Purchasing decision implemented online is, of course, more complex than the one implemented directly, in which buyers interact face to face with the sellers. The objective of research is to analyze the effect of price, brandtrust, and online service on purchasing decision made in online purchase in the students of Faculty of Economics and Business, Sebelas Maret University (Universitas Sebelas Maret). Questionnaire was used as an instrument of collecting data in this research and SPSS version 24 software was used to analyze data. Data analysis was carried out using a multiple linear regression. The result of research shows that price, brandtrust and online service quality affect the decision of purchasing Samsung smartphone positively and significantly, either partially or simultaneously.
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Hidayat, Deddy Rakhmad, and Peridawaty Peridawaty. "ANALISIS FAKTOR-FAKTOR PERILAKU PEMBELIAN ONLINE (E-COMMERCE) KONSUMEN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS PALANGKA RAYA." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (June 30, 2021): 64–74. http://dx.doi.org/10.52300/jemba.v1i2.2985.

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This study was made to examine the determinants of online buying behavior (e-commerce). Factors such as perceived benefits and risks, psychological factors, hedonic motivation and website design are factors that influence the online buying cunsumer behavior. The research method was carried out using a quantitative approach, with collecting data using a questionnaire as a data collection instrument. The respondents used were 100 FEB UPR students in Palangka Raya. The data analysis technique in this study used multiple linear regression with SPSS software. The Result perceived benefits have a significant effect on Online buying Consumer Behavior is accepted. The perceived risks that is accepted has a significant effect on Online Buying Consumer Behavior is accepted. Hedonic motivations has a significant effect on Online Buying Consumer Behavior is accepted. Psychological factors have a significant effect on Online Buying Consumer Behavior is accepted. Website Design has a significant effect on Online Buying Consumer Behavior is accepted. The variables of perceived benefits, perceived risks, hedonic motivations, psychological factors, and Website design simultaneously have a significant effect on online consumer buying behavior
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Li, Lifu, and Kyeong Kang. "Discovering online Chinese consumers’ impulse buying in live streaming by the theory of planned behavior." Journal of Economic Analysis 3, no. 2 (August 18, 2023): 121–33. http://dx.doi.org/10.58567/jea03020008.

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The study explores online consumers’ impulse buying intentions and behaviors on live streaming platforms. Unlike traditional shopping modes, the development of real-time video streaming provides online consumers with a distinct approach to interacting with live streamers and browsing online products in real-time, potentially causing their impulse buying intentions. To understand online consumers’ impulse buying intentions and behaviors, the paper establishes the research model based on the theory of planned behavior (TPB) model and analyses influencing factors from attitude, subject norm and perceived control aspects. Through the data analysis based on the partial least squares path modelling and variance-based structural equation modelling (PLS-SEM), the research results show that, three factors positively affect online consumers’ impulse buying intentions and lead to their final behaviors. Meanwhile, control variables, including gender, age, and income level, demonstrate insignificant effects across the model. Unlike existing literature, the current study displays the distinct features of live streaming platforms and discovers online consumers’ impulse buying intention based on the TPB model. The results are helpful for related scholars and departments to pay more attention to the live shopping environment and understand online consumers’ impulse buying issues.
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