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Relevant bibliographies by topics / Campaign

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Academic literature on the topic 'Campaign'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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Journal articles on the topic "Campaign"

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D. Smidt, Corwin. "A Uniter and a Divider: American Presidential Campaigns and Partisan Perceptions of the National Economy." American Politics Research 48, no. 2 (2019): 329–40. http://dx.doi.org/10.1177/1532673x19875712.

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Do American presidential campaigns polarize or unify partisan perceptions? I propose that they do both, where the balance of these countervailing forces varies by context. Campaign messages enable partisan differences, especially in battleground states, but campaigns also promote social contexts that foster accuracy motives and reduce the effects of partisan biases nationwide. After documenting panel data evidence of campaign trends toward unity, further tests compare the national effects of campaign engagement with the local effects of campaign intensity using daily survey data on national ec

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Asmadi, Elyta, Ahirul Habib Padilah, and Syarifah Nurma Afhiani. "Successful Team Strategy in Winning Regional Head Candidate Pairs (A Study of the Sambas District Elections from 2011, 2015 and 2020)." International Journal of Sustainable Applied Sciences 2, no. 1 (2024): 13–28. http://dx.doi.org/10.59890/ijsas.v2i1.1209.

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Successful team strategies in political campaigns involve various tactics and strategies designed to win voters' votes. Data Collection: Data collection through surveys and polls can help successful teams understand current issues that are important to voters and develop relevant campaign messages. Online Campaigns: Online campaigns have become more popular in modern political campaigns and can help successful teams build voter engagement and expand a campaign's reach. Live Campaigns: Live campaigns such as campaign tours, rallies, and candidate debates remain an important part of political ca

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Asmadi, Elyta, Ahirul Habib Padilah, and Syarifha Nurma Afhiani. "Successful Team Strategy in Winning Regional Head Candidate Pairs (A Study of the Sambas District Elections from 2011, 2015 and 2020)." Successful Team Strategy in Winning Regional Head Candidate Pairs (A Study of the Sambas District Elections from 2011, 2015 and 2020) 2, Vol. 2 No. 1 (2024): January 2024 (2024): 16. https://doi.org/10.59890/ijsas.v2i1.1209.

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Successful team strategies in political campaigns involve various tactics and strategies designed to win voters' votes. Data Collection: Data collection through surveys and polls can help successful teams understand current issues that are important to voters and develop relevant campaign messages. Online Campaigns: Online campaigns have become more popular in modern political campaigns and can help successful teams build voter engagement and expand a campaign's reach. Live Campaigns: Live campaigns such as campaign tours, rallies, and candidate debates remain an important part of political ca

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Trisyeling, Tansia. "ANALISIS KOORDINASI PESAN DAN DAMPAK KAMPANYE TERPADU." Sintesa 4, no. 01 (2025): 202–20. https://doi.org/10.30996/sintesa.v4i01.12640.

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An integrated campaign, as part of Integrated Marketing Communication (IMC), plays a crucial role in delivering cohesive and impactful messages, as illustrated by the #PerempuanBermakna campaign by Asuransi Astra. This campaign aligns with strategic efforts to enhance gender equality and financial literacy, reflecting both societal and corporate priorities. By leveraging IMC, the campaign integrates digital and traditional media to connect with a broader audience, emphasizing the importance of coordinated messaging. This study aims to analyze the effectiveness of coordinated communication in i

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Scotti Requena, Simone, Jane Pirkis, Dianne Currier, et al. "An Evaluation of the Boys Do Cry Suicide Prevention Media Campaign on Twitter: Mixed Methods Approach." JMIR Formative Research 7 (September 7, 2023): e49325. http://dx.doi.org/10.2196/49325.

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Background In most countries, men are more likely to die by suicide than women. Adherence to dominant masculine norms, such as being self-reliant, is linked to suicide in men in Western cultures. We created a suicide prevention media campaign, “Boys Do Cry,” designed to challenge the “self-reliance” norm and encourage help-seeking in men. A music video was at the core of the campaign, which was an adapted version of the “Boys Don’t Cry” song from “The Cure.” There is evidence that suicide prevention media campaigns can encourage help-seeking for mental health difficulties. Objective We aimed t

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Murukutla, Nandita, Trish Cotter, Shuo Wang, et al. "Results of a Mass Media Campaign in South Africa to Promote a Sugary Drinks Tax." Nutrients 12, no. 6 (2020): 1878. http://dx.doi.org/10.3390/nu12061878.

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Background: In South Africa, the increased consumption of sugary drinks has been associated with increased obesity rates. Mass media campaigns can play a crucial role in improving knowledge, shifting attitudes, and building support for government action on reducing sugary drink consumption. No study to date has evaluated the effectiveness of mass media campaigns on the health harms of sugary drinks in South Africa. Objective: The purpose of this study was to evaluate the impact of a mass media campaign on knowledge and attitudes around sugary drinks and on public support for a proposed tax on

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De Jesus Mora, Maria, and Paul Almeida. "INCUBATOR CAMPAIGNS AND CALIFORNIA’S IMMIGRANT RIGHTS MOVEMENT*." Mobilization: An International Quarterly 28, no. 1 (2023): 23–40. http://dx.doi.org/10.17813/1086-671x-28-1-23.

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One starting point for building a movement capable of unleashing multiple rounds of collective action is an incubator campaign—a period of widespread unrest around a particular issue that may last several months or longer. The mobilizing success of the incubator campaign provides the resource infrastructure for subsequent episodes of related movement activity in similar geographical locations, even years into the future. We test these assertions by examining immigrant rights campaign activity in over 260 cities in California between 2006 and 2019. The incubator campaign was positively associat

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Efrat, Kalanit, Shaked Gilboa, and Arie Sherman. "The role of supporter engagement in enhancing crowdfunding success." Baltic Journal of Management 15, no. 2 (2019): 199–213. http://dx.doi.org/10.1108/bjm-09-2018-0337.

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Purpose Recent research has addressed the marketing aspects incorporated in crowdfunding activity, establishing their relevance to campaign success. In line with this, research has begun to explore the behavioral aspects of crowdfunding participants, drawing on the buyer–seller interaction. The purpose of this paper is to expand on this trend by investigating the role of supporter engagement and its link to campaign success. Design/methodology/approach The proposed model was tested using structural equation modeling analysis. Data collection was based on a survey of 116 supporters, combined wi

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Taylor, Z. W., and Joshua Childs. "Digital Headquarters in Higher Education Philanthropy and Fundraising: A Case Study of Texas' 40-for-40 Annual Campaign." Philanthropy & Education 7, no. 2 (2024): 83–109. http://dx.doi.org/10.2979/phe.00007.

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Abstract: Although decades of scholarship have documented how institutions of higher education fundraise and conduct philanthropic programs and campaigns, no research has addressed how an institution's digital headquarters—the institutional website hosting the philanthropic campaign—communicates with the public and functions before, during, and after the campaign. In this study, we provide a nine-year longitudinal review (2014 to 2023) of The University of Texas at Austin's "40-for-40" annual philanthropic campaign. Over this time period, the institution updated their digital headquarters year

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Druckman, James N., Martin J. Kifer, and Michael Parkin. "Resisting the Opportunity for Change." Social Science Computer Review 36, no. 4 (2017): 392–405. http://dx.doi.org/10.1177/0894439317711977.

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This article explores congressional campaigning on the web in 2016. What impact did the unique nature of the 2016 election have on those involved with the creation and maintenance of congressional campaign websites? Did it cause them to alter their approach to online campaigning? Using data from a survey of campaign insiders, we find that the factors that influence how congressional campaigns view and use their websites were largely impervious to the unique electoral environment. Results show that, consistent with previous election years, campaigns maintained a fairly uniform view of likely vi

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Dissertations / Theses on the topic "Campaign"

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Rackaway, Chapman. "Congressional campaigns and congressional campaign committees in the 2000 elections /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074438.

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Smith, Derrick B. "An investigation of the effect that campaign field organizers have on democratic elections." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 2003. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.P.A.)--Kutztown University of Pennsylvania, 2003.<br>Source: Masters Abstracts International, Volume: 45-06, page: 2925. Typescript. Abstract precedes thesis as preliminary leaves iii-iv. Includes bibliographical references (leaf 70).

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Wen, Wei-Chun. "A functional analysis of the 2000 Taiwanese presidential campaign discourse : advertisments and speeches /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060159.

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Dirks, Armin D. W. "Campaign analysis of a NATO ground forces campaign in Kosovo." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2000. http://handle.dtic.mil/100.2/ADA381348.

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Thesis (M.S. in Operations Research)--Naval Postgraduate School, June 2000.<br>Thesis advisors: Lucas, Thomas W. ; Taylor, James G. "June 2000." Includes bibliographical references (p. 71-74). Also available in print.

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Olson, Clas. "Dragonlord Campaign Setting." Thesis, Blekinge Tekniska Högskola, Sektionen för teknokultur, humaniora och samhällsbyggnad, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3796.

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Dragonlord Campaign Setting, which is a book of 250 pages, is an accessory to the role playing game Dungeons and Dragons, published by Wizards of the Coast, Inc. It describes the game world Saviat that largely is like an ordinary fantasy world, with its fantastic elves and dwarfs, its magic, and supernatural monsters and events. What sets this world apart from all the other worlds that players can place their game in, is the complex and unique caste system in society, as well as the fact the it is real dragons that rule as feudal kings and nobles over the lands on the continent. In the book, t

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Du, Jie. "The politics of engendering the policy process : case studies of two campaigns in China - the anti domestic violence campaign and equal retirement age campaign." Thesis, London School of Economics and Political Science (University of London), 2012. http://etheses.lse.ac.uk/546/.

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The aim of my thesis is to investigate the politics of the civil society organizations in policy advocacy for gender equality in China. It adopts an agency-oriented approach to illustrate how women civil society organizations of various kinds actively negotiated gender interests in policy change within limited space and access. Through two advocacy activities, I seek to understand why the desired outcomes were different in these two cases by identifying the variables that either hindered or enhanced the realization of their goals. I focus on two policy issues, namely the equal retirement age i

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Coulibaly, Kadidia. "Analyse des approches communicationnelles dans le cadre de la lutte contre une pratique socio culturelle préjudiciable : Le cas de l'excision en Côte d'Ivoire." Thesis, Sorbonne Paris Cité, 2015. http://www.theses.fr/2015USPCD108.

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Ce travail de recherche traite de la problématique des campagnes de sensibilisation et d’information contre l’excision en Cote d’Ivoire. Nous abordons surtout la question de l’efficacité des nouveaux dispositifs communicationnels en matière de sensibilisation chez les populations impliquées. Si la pratique de l’excision était reconnue positive pour la gente féminine autrefois, des études scientifiques et la médiatisation de ce phénomène ont permis au fil du temps de découvrir les préjudices divers qu'elle entraîne chez la femme en général. Ce constat a suscité des actions en vue d'éradiquer ce

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Banwart, Mary. "Women's Campaign Rhetoric: A Case Study of the 1998 Northup Congressional Campaign." TopSCHOLAR®, 1999. http://digitalcommons.wku.edu/theses/741.

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As more women seek election to national political offices, and as political spot ads continue to play a vital role as a major medium through which campaigns present their candidate, this qualitative analysis examines the image-building strategies one female candidate employed in her spot ads and the potential for such strategies to overcome gender-culture constraints. This study answers four research questions: 1. What rhetorical strategies does Northup employ to build an image in her televised campaign spot ads, 2. Do these strategies fulfill the six dimensions employed by this thesis to fulf

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Philips, Paul L. (Paul Lee). "A Descriptive Analysis of Political Campaign Advertising of the 1972 Presidential Campaign." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc504589/.

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The purpose of this research was to determine the aural and visual issues present in televised political campaign advertising of the 1972 Presidential election year. Content analysis was the method employed to determine these issues. The campaign commercials of George McGovern and Richard Nixon were the subject of the analysis. The issues coded were Social Welfare, Natural Resources, Labor, Management, Civil Rights, Economy, Foreign Affairs, Vietnam, Government, Public Order, Defense, Republicans, and Democrats. The results show that the campaigns used issues appearing in network news coverage

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Johnson, Joel W. "Electoral systems and campaign finance in legislative elections." Diss., [La Jolla] : University of California, San Diego, 2009. http://wwwlib.umi.com/cr/ucsd/fullcit?p3371953.

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Thesis (Ph. D.)--University of California, San Diego, 2009.<br>Title from first page of PDF file (viewed October 13, 2009). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references.

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Books on the topic "Campaign"

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Kallen, Stuart A. Defiance campaign. Twenty-First Century Books, 2011.

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Short, Luke. First campaign. Dell, 1991.

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Stewart, Melanie. Campaign chaos. Golden Books Pub. Co., 2000.

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group), Affiance (Musical. The campaign. Bullet Tooth, 2012.

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Campaign, Shell Better Britain. Campaign '88. Shell Better Britain Campaign, 1988.

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Fuentes, Carlos. The campaign. Farrar, Straus, Giroux, 1991.

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Burton, Michael John, and Daniel M. Shea. Campaign Craft. 4th ed. Praeger, 2010. http://dx.doi.org/10.5040/9798216960614.

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Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques. Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understand

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Nofi, Albert A. The Waterloo Campaign: June 1815 (Great Campaigns). Da Capo, 1998.

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Cozzolino , Jr., Robert E. 2020 Presidential Campaign. The Rowman & Littlefield Publishing Group, 2021. https://doi.org/10.5040/9798881818005.

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As he has done for each presidential campaign since 1992, Robert E. Denton Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, and coverage of the campaigns. This volume looks at the 2020 presidential campaign from three perspectives. The first section addresses the major political campaign communication areas, including pre-primary/candidate surfacing, the c

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Campaign. Zondervan Publishing Company, 1996.

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Book chapters on the topic "Campaign"

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Butler, David, and Martin Westlake. "Campaign." In British Politics and European Elections 2004. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230508699_4.

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Butler, David, and Dennis Kavanagh. "Campaign." In The British General Election of 1987. Palgrave Macmillan UK, 1988. http://dx.doi.org/10.1007/978-1-349-19143-7_5.

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Zieger, Kati, Uli Schneider, and Lore Darcos. "Designing Campaigns and Optimizing Campaign Performance: The Ingredients of Campaign Excellence." In Management for Professionals. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-30720-1_8.

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Grant, Alan. "Campaign Finance." In Developments in American Politics 4. Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-0-230-56849-5_18.

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Fisher, Justin. "Campaign Finance." In Britain Decides. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1007/978-1-137-06585-8_11.

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Fabbri, Kristian. "Monitoring Campaign." In Building a Passive House. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-69938-7_10.

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Kelsey, Todd. "Campaign Strategies." In Introduction to Search Engine Marketing and AdWords. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2848-7_6.

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Geer, Bobbi Watt. "Campaign: Annual campaign." In Elgar Encyclopedia of Nonprofit Management, Leadership and Governance. Edward Elgar Publishing, 2023. http://dx.doi.org/10.4337/9781800880092.ch19.

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Tempel, Eugene R., and Sarah K. Nathan. "Campaign: Capital Campaign." In Elgar Encyclopedia of Nonprofit Management, Leadership and Governance. Edward Elgar Publishing, 2023. http://dx.doi.org/10.4337/9781800880092.ch20.

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"Once More into the Breach." In Campaign. University of Arkansas Press, 1993. http://dx.doi.org/10.2307/j.ctv1pbwt96.14.

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Conference papers on the topic "Campaign"

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Goodliff, Kandyce E., Patrick Troutman, Douglas A. Craig, Jose Caram, and Nicole Herrmann. "Evolvable Mars Campaign 2016 - A Campaign Perspective." In AIAA SPACE 2016. American Institute of Aeronautics and Astronautics, 2016. http://dx.doi.org/10.2514/6.2016-5456.

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Pinheiro, Vinicius, Krzysztof Rzadca, and Denis Trystram. "Campaign scheduling." In 2012 19th International Conference on High Performance Computing (HiPC). IEEE, 2012. http://dx.doi.org/10.1109/hipc.2012.6507489.

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Liu, Qi, Guifeng Wang, Hongke Zhao, Chuanren Liu, Tong Xu, and Enhong Chen. "Enhancing Campaign Design in Crowdfunding: A Product Supply Optimization Perspective." In Twenty-Sixth International Joint Conference on Artificial Intelligence. International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/97.

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Crowdfunding is an emerging Internet application for creators designing campaigns (projects) to collect funds from public investors. Usually, the limited budget of the creator is manually divided into several perks (reward options), that should fit various market demand and further bring different monetary contributions for the campaign. Therefore, it is very challenging for each creator to design an effective campaign. To this end, in this paper, we aim to enhance the funding performance of the newly proposed campaigns, with a focus on optimizing the product supply of perks. Specifically, giv

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de Fries, Betsy. "IBM web campaign." In ACM SIGGRAPH 2008 computer animation festival. ACM Press, 2008. http://dx.doi.org/10.1145/1400468.1400509.

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Davarian, F. "ACTS Propagation Campaign." In 15th International Communicatons Satellite Systems Conference and Exhibit. American Institute of Aeronautics and Astronautics, 1994. http://dx.doi.org/10.2514/6.1994-1042.

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Gabillaud-Poillion, Florence. "Radium Diagnosis Campaign." In ASME 2011 14th International Conference on Environmental Remediation and Radioactive Waste Management. ASMEDC, 2011. http://dx.doi.org/10.1115/icem2011-59327.

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In line with the approaches already adopted in France during the 90s on various sites where research and/or radium-extraction activities were mostly conducted in the past, the French public authorities wish from now on to pursue their prevention and site-rehabilitation approach inherited from the French craftsman and medical sectors that used that radioelement. As a matter of fact, radium has been in use in several medical activities, notably in the initial methods of cancer therapy. Similarly, it was also used in some craftsman activities, such as the clock industry, for its radioluminescent

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Bartkiewicz, Jacob P., Jennifer Bowman, Terry Haws, and Divya Sunkara. "Mars Campaign Optimizer." In ASCEND 2022. American Institute of Aeronautics and Astronautics, 2022. http://dx.doi.org/10.2514/6.2022-4240.

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Vondran, Gary, Hui Chao, Xiaofan Lin, et al. "Automated campaign system." In Electronic Imaging 2006, edited by Jan P. Allebach and Hui Chao. SPIE, 2006. http://dx.doi.org/10.1117/12.643664.

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Wenge Lv, Qinghua Xie, Zhiyong Liu, Xiangwei Zhang, Shaoming Luo, and Siyuan Cheng. "Election campaign algorithm." In 2010 2nd International Asia Conference on Informatics in Control, Automation and Robotics (CAR 2010). IEEE, 2010. http://dx.doi.org/10.1109/car.2010.5456623.

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Sukkar, Luai, James Arukhe, Karam Yateem, Saleh Ajmi, Syed Muhammed Danish, and Etan Becerra. "Innovative Offshore Stimulation Campaign." In SPE/IATMI Asia Pacific Oil & Gas Conference and Exhibition. Society of Petroleum Engineers, 2015. http://dx.doi.org/10.2118/176060-ms.

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Reports on the topic "Campaign"

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Jaramillo-Echeverri, Juliana. Waves of Change? Radio announcements and fertility decline. Banco de la República, 2024. http://dx.doi.org/10.32468/chee.65.

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Can radio campaigns affect fertility? This paper examines the impact of a national radio campaign promoting family planning clinics in late 1960s Colombia on the country's rapid fertility decline. The campaign, initiated by Profamilia in 1969, provided information about the location of clinics without giving detailed contraceptive information. Using data from the full count 1973 census and information on clinic locations and radio programs, the study leverages exogenous variation in radio signal strength to estimate the campaign's effect on fertility. I follow a difference-in-differences strat

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o

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Wilbur, Jane, and Chloe Morrison. Adapting Menstrual Health Interventions for People with Intellectual Disabilities in Emergencies. The Sanitation Learning Hub, Institute of Development Studies, 2023. http://dx.doi.org/10.19088/slh.2023.012.

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The Bishesta campaign – a menstrual health intervention for people with intellectual disabilities and their caregivers in Nepal, was developed to help improve menstrual health for this population in non-humanitarian settings (Wilbur et al. 2021a). The campaign was developed by the London School of Hygiene & Tropical Medicine (LSHTM) and WaterAid and delivered in collaboration with the disability service provider, the Down Syndrome Society Nepal, and the Centre for Integrated Urban Development, a local WASH non-government organisation. Following a positive feasibility study (Wilbur et al. 2

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Syed, Basil Ahmad, Edafe Anderson Ozero, and Samson Toye Abiodun. Effectiveness of Guerrilla Marketing in Lithuania: a Case Study of the Swedbank's "Life under the Oak" Campaign. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.5.

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In response to the current issues of catching customer attention amidst information overload, guerrilla marketing has evolved as a disruptive technique that prioritizes creativity and uniqueness over standard advertising tactics. This research looks at the efficacy of guerrilla marketing using a case study of Swedbank's "Life Under the Oak" campaign in Lithuania. The study intends to assess the campaign's effects on Swedbank awareness, engagement, and cost-effectiveness in comparison to traditional advertising strategies. Data was acquired directly from Lithuanian consumers using a cross-secti

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Crowell, Sean, and Elizabeth Spicer. GeoCarb Calibration Campaign Field Campaign Report. Office of Scientific and Technical Information (OSTI), 2023. http://dx.doi.org/10.2172/1996422.

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Kramer, Mitchell. Campaign Management. Patricia Seybold Group, 2002. http://dx.doi.org/10.1571/fw9-19-02cc.

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Bazzi, Samuel, and Claudio Labanca. Campaign Connections. National Bureau of Economic Research, 2023. http://dx.doi.org/10.3386/w31283.

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Chahine, Ricardo, Prince Adu Gyamfi, Nandhesh Subash, et al. Design of Educational Material and Public Awareness Campaigns for Improving Work Zone Driver Safety. Purdue University, 2022. http://dx.doi.org/10.5703/1288284317375.

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This project aims to help improve work zone driver safety in Indiana through driver education and public awareness campaigns. The project focused on two specific objectives: (1) to design a public awareness campaign to increase drivers’ knowledge and influence positive attitudes about work zone driver safety practices; and (2) to prepare educational materials to be incorporated into driver’s education or training curriculum prior to taking driving test and getting a driver’s license issued. The campaign was informed by formative research, conducted using a survey to assess public knowledge and

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Voyles, J. W., and L. A. Chapman. Field Campaign Guidelines. Office of Scientific and Technical Information (OSTI), 2015. http://dx.doi.org/10.2172/1236496.

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Kramer, Mitchell. Campaign Management Integration. Patricia Seybold Group, 2003. http://dx.doi.org/10.1571/ii1-9-03cc.

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