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Books on the topic 'Campaign communication strategy'

Author: Grafiati
Published: 4 June 2021
Last updated: 13 February 2022

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1

Communication in Bangladesh: Media response and campaign strategy. Shrabon Prokashoni, 2006.

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2

Advertising campaign strategy: A guide to marketing communication plans. 2nd ed. Dryden Press, 2000.

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Advertising campaign strategy: A guide to marketing communication plans. 4th ed. Thomson/South-Western, 2006.

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4

The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton University Press, 2001.

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5

Mendelberg, Tali. The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton University Press, 2001.

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6

Mendelberg, Tali. The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton University Press, 2001.

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7

Mendelberg, Tali. The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton University Press, 2001.

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8

Mendelberg, Tali. The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton University Press, 2001.

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9

E, Barnes Beth, and Schultz Don E, eds. Strategic brand communication campaigns. 5th ed. NTC Business Books, 1999.

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10

Skills, Great Britain Department for Education and. Get On campaign: Promotions and communications strategy 2004-2005. Department for Education and Skills, 2004.

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11

Strategy in information and influence campaigns: How policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want. Routledge, 2011.

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12

Richardson, Neil. A quick start guide to mobile marketing: How to create a dynamic campaign and improve your competitive advantage. Kogan Page, 2010.

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13

Sang-in, Chŏn, ред. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Nanam Chʻulpʻan, 2005.

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14

Parente, Donald. Advertising Campaign Strategy. 3rd ed. South-Western College Pub, 2003.

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15

Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Cengage Learning, 2013.

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16

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 4th ed. South-Western College Pub, 2005.

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17

Donald, Parente, ed. Advertising campaign strategy: A guide to marketing communication plans. Dryden Press, 1996.

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18

Frankel, Laura Lazarus, and D. Sunshine Hillygus. Niche Communication in Political Campaigns. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.020.

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Dramatic changes in communication technology and the information environment in recent years have changed not only our daily lives, but also campaign communications. With each new election cycle, candidates seem to add to the expanding list of communication technologies used—smartphones, Facebook, blogs, and the like—to get their message to intended recipients. In this essay, we review the limited, but growing, research that examines candidates’ use of niche campaign communications, conceptualized here as any communication medium candidates employ to directly and narrowly target a particular a
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19

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing). Dryden Press, 1999.

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20

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing). 2nd ed. Dryden Press, 1999.

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21

Mendelberg, Tali. Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality. Princeton University Press, 2017.

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22

Parente. Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Cram101 Textbook Outlines - Textbook NOT Included). AIPI, 2006.

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23

Dittmar, Kelly. Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns. Temple University Press, 2015.

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24

Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns. Temple University Press, 2015.

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25

Strategic Communication: Campaign Planning. Oxford University Press Australia & New Zealand, 2016.

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26

1937-, Kendall Kathleen E., ed. Presidential campaign discourse: Strategic communication problems. State University of New York Press, 1995.

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27

Williams, Paul D. Strategic Communications. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198724544.003.0012.

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When AMISOM initially deployed, the AU had almost zero strategic communications capabilities and so the mission began without the ability to wage an effective media campaign. This chapter therefore analyses how AMISOM developed a strategic communications capability. It begins with an analysis of how its principal opponent, al-Shabaab, utilized strategic communications and a brief assessment of its effectiveness. The second section then provides an overview of the AU–UN Information Support Team (IST) and its efforts to promote a particular strategic narrative about AMISOM and Somalia. The third
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28

Stromer-Galley, Jennifer. Presidential Campaigning in the Internet Age. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190694043.001.0001.

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Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This book tells the stories of the practices of campaigning online between 1996 and 2016, looking at winners and also-rans. The stories provide rich details of the factors that contribute to the success or failure of candidates, including the influence of digital media. The stories also show how political campaigns over six election cy
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29

Presidential Campaign Discourse: Strategic Communication Problems (Suny Series, Human Communication Processes). State University of New York Press, 1995.

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30

Jacobs, Lawrence R. Going Institutional. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.38.

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Communications from election candidates, officeholders, and government programs often project an air of candor and forthrightness. In reality, however, they are invariably intentional and strategic – constructed to promote campaigns, sell legislation, and explain benefits and fees to constituents. This chapter traces two seminal developments of modern political communication. First, political strategy has become enormously more sophisticated to exploit vulnerabilities in the ways individuals process information and form evaluations. Second, the nature of political communications itself has qua
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31

Presidential Campaign Discourse: Strategic Communication Problems (S U N Y Series in Human Communication Processes). State University of New York Press, 1995.

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32

1949-, Adhikarya Ronny, and Posamentier Heimo, eds. Motivating farmers for action: How strategic multi-media campaigns can help : results and experiences of the Bangladesh rat control campaigns. Deutsche Gessellschaft für Technische Zusammenarbeit, 1987.

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33

Karpf, David. Analytic Activism: Digital Listening and the New Political Strategy. Oxford University Press, Incorporated, 2017.

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34

Analytic Activism: Digital Listening and the New Political Strategy. Oxford University Press, Incorporated, 2017.

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35

author, Morey David, ed. The leadership campaign: 10 political strategies to win at your career and propel your business to victory. 2016.

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36

Karpf, David. The Many Faces of Resistance Media. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190886172.003.0008.

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There is no understanding Donald Trump without reference to the contemporary hybrid media system. His improbable victories in the Republican primary and 2016 general election were premised on radical departures from how electoral campaigns use communications media to engage journalists, supporters, and opponents. Once in office, Trump has continued to employ new approaches to presidential communications. For the Resistance, countering Trump required tactical and strategic innovations in the media realm. This chapter discusses how both Trump and the Resistance are deploying innovative new media
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