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Dissertations / Theses on the topic 'Campaign'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Rackaway, Chapman. "Congressional campaigns and congressional campaign committees in the 2000 elections /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074438.

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2

Smith, Derrick B. "An investigation of the effect that campaign field organizers have on democratic elections." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 2003. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.P.A.)--Kutztown University of Pennsylvania, 2003.<br>Source: Masters Abstracts International, Volume: 45-06, page: 2925. Typescript. Abstract precedes thesis as preliminary leaves iii-iv. Includes bibliographical references (leaf 70).

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3

Wen, Wei-Chun. "A functional analysis of the 2000 Taiwanese presidential campaign discourse : advertisments and speeches /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060159.

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4

Dirks, Armin D. W. "Campaign analysis of a NATO ground forces campaign in Kosovo." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2000. http://handle.dtic.mil/100.2/ADA381348.

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Thesis (M.S. in Operations Research)--Naval Postgraduate School, June 2000.<br>Thesis advisors: Lucas, Thomas W. ; Taylor, James G. "June 2000." Includes bibliographical references (p. 71-74). Also available in print.

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5

Olson, Clas. "Dragonlord Campaign Setting." Thesis, Blekinge Tekniska Högskola, Sektionen för teknokultur, humaniora och samhällsbyggnad, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3796.

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Dragonlord Campaign Setting, which is a book of 250 pages, is an accessory to the role playing game Dungeons and Dragons, published by Wizards of the Coast, Inc. It describes the game world Saviat that largely is like an ordinary fantasy world, with its fantastic elves and dwarfs, its magic, and supernatural monsters and events. What sets this world apart from all the other worlds that players can place their game in, is the complex and unique caste system in society, as well as the fact the it is real dragons that rule as feudal kings and nobles over the lands on the continent. In the book, t

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6

Du, Jie. "The politics of engendering the policy process : case studies of two campaigns in China - the anti domestic violence campaign and equal retirement age campaign." Thesis, London School of Economics and Political Science (University of London), 2012. http://etheses.lse.ac.uk/546/.

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The aim of my thesis is to investigate the politics of the civil society organizations in policy advocacy for gender equality in China. It adopts an agency-oriented approach to illustrate how women civil society organizations of various kinds actively negotiated gender interests in policy change within limited space and access. Through two advocacy activities, I seek to understand why the desired outcomes were different in these two cases by identifying the variables that either hindered or enhanced the realization of their goals. I focus on two policy issues, namely the equal retirement age i

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7

Coulibaly, Kadidia. "Analyse des approches communicationnelles dans le cadre de la lutte contre une pratique socio culturelle préjudiciable : Le cas de l'excision en Côte d'Ivoire." Thesis, Sorbonne Paris Cité, 2015. http://www.theses.fr/2015USPCD108.

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Ce travail de recherche traite de la problématique des campagnes de sensibilisation et d’information contre l’excision en Cote d’Ivoire. Nous abordons surtout la question de l’efficacité des nouveaux dispositifs communicationnels en matière de sensibilisation chez les populations impliquées. Si la pratique de l’excision était reconnue positive pour la gente féminine autrefois, des études scientifiques et la médiatisation de ce phénomène ont permis au fil du temps de découvrir les préjudices divers qu'elle entraîne chez la femme en général. Ce constat a suscité des actions en vue d'éradiquer ce

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8

Banwart, Mary. "Women's Campaign Rhetoric: A Case Study of the 1998 Northup Congressional Campaign." TopSCHOLAR®, 1999. http://digitalcommons.wku.edu/theses/741.

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As more women seek election to national political offices, and as political spot ads continue to play a vital role as a major medium through which campaigns present their candidate, this qualitative analysis examines the image-building strategies one female candidate employed in her spot ads and the potential for such strategies to overcome gender-culture constraints. This study answers four research questions: 1. What rhetorical strategies does Northup employ to build an image in her televised campaign spot ads, 2. Do these strategies fulfill the six dimensions employed by this thesis to fulf

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9

Philips, Paul L. (Paul Lee). "A Descriptive Analysis of Political Campaign Advertising of the 1972 Presidential Campaign." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc504589/.

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The purpose of this research was to determine the aural and visual issues present in televised political campaign advertising of the 1972 Presidential election year. Content analysis was the method employed to determine these issues. The campaign commercials of George McGovern and Richard Nixon were the subject of the analysis. The issues coded were Social Welfare, Natural Resources, Labor, Management, Civil Rights, Economy, Foreign Affairs, Vietnam, Government, Public Order, Defense, Republicans, and Democrats. The results show that the campaigns used issues appearing in network news coverage

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10

Johnson, Joel W. "Electoral systems and campaign finance in legislative elections." Diss., [La Jolla] : University of California, San Diego, 2009. http://wwwlib.umi.com/cr/ucsd/fullcit?p3371953.

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Thesis (Ph. D.)--University of California, San Diego, 2009.<br>Title from first page of PDF file (viewed October 13, 2009). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references.

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11

Foss, John. "Running clean the inherent problems of the Bipartisan Campaign Reform Act and the clean election solution /." Restricted access (UM), 2008. http://libraries.maine.edu/gateway/oroauth.asp?file=orono/etheses/37803141.pdf.

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12

Ozdemir, Emrah. "The Campaign Routing Problem." Master's thesis, METU, 2009. http://etd.lib.metu.edu.tr/upload/12610955/index.pdf.

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In this study, a new selective and time-window routing problem is defined for the first time in the literature, which is called the campaign routing problem (CRP). The two special cases of the CRP correspond to the two real-life problems, namely political campaign routing problem (PCRP) and the experiments on wheels routing problem (EWRP). The PCRP is based on two main decision levels. In the first level, a set of campaign regions is selected according to a given criteria subject to the special time-window constraints. In the second level, a pair of selected regions or a single region is assig

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13

Wendisch, Manfred, and Dagmar Rosenow. "ACRIDICON-Zugspitze field campaign." Universität Leipzig, 2013. https://ul.qucosa.de/id/qucosa%3A16413.

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From September 17 to October 5, 2012, a field campaign with focus on clouds, aerosols, radiation and dynamics and their interaction in clouds that was coordinated and organized by the Leipzig Institute for Meteorology took place at the Zugspitze mountain.<br>Vom 17. September bis 5. Oktober wurde vom Leipziger Institut eine Feldkampagne zur Untersuchung der Wechselwirkung von Aerosolen, Niederschlag und Strahlung insbesondere in Hinblick auf konvektive Wolken auf der Zugspitze koordiniert und organisiert.

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14

Jiggins, Stephen, and n/a. "Propaganda and public information campaigns : a case study of the 1991 Australian census communication campaign." University of Canberra. Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20060801.162048.

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Jowett and O'Donnell observe that 'there is a clear revival of interest in the important role of propaganda in many aspects of modern life, not necessarily related to international intrigue or military campaigns' (1992, p. xi). This thesis has examined the 1991 Census communication campaign (ABS 1991a) for evidence of propaganda intentions and strategies. Propaganda is clearly a pejorative term and its application to a particular campaign could imply a covert attempt at manipulation by the authority behind the campaign�the Australian Bureau of Statistics (ABS). As the author was responsible fo

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15

Bloom, Paula S. "Citizen preparedness campaign information campaigns increasing citizen preparedness to support creating a 'Cuture of Preparedness' /." Monterey, Calif. : Naval Postgraduate School, 2007. http://bosun.nps.edu/uhtbin/hyperion.exe/07Mar%5FBloom.pdf.

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Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, March 2007.<br>Thesis Advisor(s): David Tucker. "March 2007." Includes bibliographical references (p. 115-125). Also available in print.

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Bloom, Paula S. "Citizen preparedness campaign : information campaigns increasing citizen preparedness to support creating a 'Culture of Preparedness'." Thesis, Monterey, California. Naval Postgraduate School, 2007. http://hdl.handle.net/10945/3650.

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CHDS State/Local<br>Citizen preparedness has been a requirement since the events of September 11, 2001, and was reinforced as a necessity after Hurricanes Katrina and Rita in August 2005. Although National Strategy documents outline the requirement for citizen participation in national preparedness the requirement is through volunteerism using the Citizen Corps. There are currently readiness programs being conducted through the Citizen Corps, Department of Homeland Security and the Federal Emergency Management Agency but they are not coordinated across the federal state and local or

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17

Wendland, Jay L. "The Good-For-Nothing Campaign? The Importance of Campaign Visits in Presidential Nominating Contests." Diss., The University of Arizona, 2013. http://hdl.handle.net/10150/301537.

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The question of whether or not campaigns have an impact on vote choice and mobilization has been debated by a number of scholars. In this dissertation, I explore this question using data from presidential nomination elections, as I argue this setting allows us to better understand campaign effects than the general election. Due to the intra-party nature of nomination contests, voters are not able to rely on partisanship in making their decision among candidates. Instead voters need to use some other source of information in making their decisions about 1) whether or not to vote and 2) which

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18

Zuercher, Robert J. "Campaigning for Judicial Office, 2012." UKnowledge, 2015. http://uknowledge.uky.edu/comm_etds/32.

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Concerns over the way in which judicial campaigns are conducted have been voiced since the 1970s. Judicial elections are thought to have become rough and tumble contests, featuring increasing campaign expenditures and controversial campaign speech. With the widespread deregulation of judicial candidate campaign speech in the early 2000s, scholars have become increasingly concerned with how judicial candidates campaign. This dissertation examines the role of the media in judicial elections, campaign communication methods used by candidates, how candidates develop campaign messages, controversia

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19

Kellett, Ian Alexander. "Remote Outreach Cinema Campaign: (R.O.C.C.)." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/kellett/KellettI0806.pdf.

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This thesis proposes strategies for the making and exhibition of films that amplify conservation values and efforts in rural communities. The films support and promote the missions of local leaders and the agendas of respected environmental agencies. The filmmaking strategies entail identifying existing conservation values as experienced through broad themes such as quality of life, economics and community development. By focusing on the collaborative process of making and projecting a film, these strategies serve to inspire innovative solutions promoting responsible stewardship of the land an

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20

DeBoer, Stewart Brett. "Visual advocacy campaign for literacy /." Online version of thesis, 1989. http://hdl.handle.net/1850/11501.

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21

Burns, Shannon. "Rainforest action network green campaign /." Click here to view, 2009. http://digitalcommons.calpoly.edu/artsp/30.

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Thesis (B.F.A.)--California Polytechnic State University, 2009.<br>Project advisor: Kathryn McCormick. Title from PDF title page; viewed on Jan. 21, 2010. Includes bibliographical references. Also available on microfiche.

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22

PFAU, MICHAEL WALTON. "INOCULATION IN POLITICAL CAMPAIGN COMMUNICATION." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184179.

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This study examined attack and inoculation message strategies in political campaign communication. A total of 341 initial and followup treatment interviews and 392 control interviews were completed among potential voters in a U.S. Senate campaign during October 1986. The study hypothesized that character attack messages directed to supporters of opposing candidates exert more influence than issue attack messages. This prediction was not supported. Contrary to prediction, the results indicated that, during the latter stages of a political campaign featuring known candidates, issue attack messag

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23

McNitt, Emily L. "Case Study of the 2012 Campaign Strategies: How Campaign Strategies Promote Democracy and Enrich Participation." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/640.

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This thesis will analyze the 2012 presidential campaign strategies, and their impact on the election. Specifically it will look at whether attack ads had an impact on the swing state polls. It will also examine the influence of technology, social media and grassroots campaigning on voter turnout. From my research I conclude that the Obama Campaign outdid the Romney Campaign in all sectors previously mentioned. However, one cannot definitely claim that these factors solely decided the election outcome. What one can conclude is that these strategies, particularly technology applications and webs

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24

Bennett, Stewart L. "A Warfare of Giants: The Battle for Atlanta, July 22, 1864." Fogler Library, University of Maine, 2009. http://www.library.umaine.edu/theses/pdf/BennettSL2009.pdf.

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25

Bernard, Nicholas Andrew. "Appealing to the YouTube Voter: An Analysis of Barack Obama's 2008 Presidential Campaign Advertisements on YouTube." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1259685061.

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26

Pier, P. M. "He said, she said : a functional analysis of differences between male and female political campaign messages /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060132.

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27

ChenReddy, Suresh Reddy, and Akbar Ali Baig Mirza. "SMS Based Pull Campaign Processing System." Thesis, Kristianstad University College, School of Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4345.

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<p>SMS based pull campaign processing system is a new model of directory service provided in mobile infrastructure basically to enable SMS based directory services Mobile directory services is a brand new phenomenon, which hold strong promises to become the best targeting advertising medium delivering new means of services to users with message other than traditional channels (e.g.: print, television, radio and email etc).The main purpose of this system is to bring customers and business organizations closer .It enables SMS based directory services. It not only acts as directory services but a

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28

Grice, Lisa. "D.I.M.E.F.I.L. : a worldwide campaign for life /." Norfolk, VA : Joint Forces Staff College, Joint Advanced Warfighting School, 2007. http://stinet.dtic.mil/oai/oai?&verb=getRecord&metadataPrefix=html&identifier=ADA468858.

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29

Whang, Chloe. "Simultaneity Bias in Campaign Spending Games." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/770.

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In this paper, I replicate Erikson and Palfrey (2000) who propose that the simultaneity problem in measuring the effects of candidate spending can be resolved by restricting the sample to close elections. Vote-on-spending effects, which vary with the expected closeness of the election outcome in a systematic way, determine the extent of simultaneity bias. The simultaneity bias becomes progressively more severe as the anticipated vote margin decreases, plaguing the estimates of spending-on-vote effects on the full sample. In the range of a 50-50 expected vote, however, the vote-on-spending effe

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30

Luntz, F. I. "Candidates, consultants and modern campaign technology." Thesis, University of Oxford, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.234280.

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31

Sullivan, Jonathan. "Negativity and information in campaign advertising." Thesis, University of Nottingham, 2010. http://eprints.nottingham.ac.uk/11138/.

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In many democracies election campaign advertising is an important form of communication between parties and candidates and voters. There is however an uncomfortable tension between what campaigns should achieve (according to democratic theories) and what they are like in reality. In Taiwan, political scientists have voiced concerns about the excessively negative tone of party and candidate advertising. Descriptive single-election accounts also suggest that campaign ads in Taiwan regularly fail to provide voters with the substantive information they need to make reasoned choices. These observat

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32

Backler, Ray. "Southern leadership during the Vicksburg campaign." Thesis, University of Kent, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.516210.

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33

Stelzer, Blenda R. "Full advertising campaign for Collegienne Shops." Virtual Press, 1986. http://liblink.bsu.edu/uhtbin/catkey/491460.

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Presented in the creative project is a full advertising campaign for Collegienne Shops, a department store located in Muncie, Indiana adjacent to the campus of Ball State University. The campaign utilized a newly developed logo together with new color schemes and concepts to create a new image for the store. The goal of this new image was to attract younger, college aged customers, while continuing to appeal to the traditionally affluent, older clientele, with no large adjustments in the store's product lines.The new logo, color schemes and concepts of the advertising campaign, coupled with ne

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34

Sheikhalishahi, Mina. "Spam campaign detection, analysis, and formalization." Doctoral thesis, Université Laval, 2016. http://hdl.handle.net/20.500.11794/26935.

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Tableau d'honneur de la Faculté des études supérieures et postdoctorales, 2016-2017<br>Les courriels Spams (courriels indésirables ou pourriels) imposent des coûts annuels extrêmement lourds en termes de temps, d’espace de stockage et d’argent aux utilisateurs privés et aux entreprises. Afin de lutter efficacement contre le problème des spams, il ne suffit pas d’arrêter les messages de spam qui sont livrés à la boîte de réception de l’utilisateur. Il est obligatoire, soit d’essayer de trouver et de persécuter les spammeurs qui, généralement, se cachent derrière des réseaux complexes de disposi

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35

Lu, Xi. "Essays in China's Anti-corruption Campaign." Thesis, University of California, Berkeley, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10280422.

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<p> China's unique system of hiring and promoting talented people within the state, under the supervision of the Communist Party, has been held up as an important institutional factor supporting its remarkably rapid and sustained economic growth. Jointly with Professor Peter L. Lorentzen, we explore this meritocracy argument in the context of Chinese leader Xi Jinping's ongoing anti-corruption campaign. Some question the sincerity of the campaign, arguing that it is nothing but a cover for intra-elite struggle and a purge of Xi's opponents. In the first chapter of my thesis, we use a dataset I

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36

Gallagher, William R. "Sennacherib's campaign to Judah : new studies /." Leiden ; Boston (Mass.) ; Köln : Brill, 1999. http://catalogue.bnf.fr/ark:/12148/cb39078931r.

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37

Munoz, Genevieve Ann. "Emotional branding Obama's bottom-up campaign /." Click here to view, 2009. http://digitalcommons.calpoly.edu/comssp/6/.

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Thesis (B.A.)--California Polytechnic State University, 2009.<br>Project advisor: Bernard Duffy. Title from PDF title page; viewed on Mar. 11, 2010. Includes bibliographical references. Also available on microfiche.

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38

Dillon, Tully. "PLURALISM AND PRESIDENTIAL CAMPAIGN FINANCE REFORM: A POLICY ANALYSIS OF CAMPAIGN FINANCE REFORM FROM FECA TO BCRA." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4195.

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One of the underlying themes in American politics is that the addition of campaign finance laws at the presidential election level will have a negative relationship with amount of influence and money in campaigns and the amount of regulation. In other words, as regulation goes up the amount of money and influence will decrease. However, with the recent 2004 presidential election this concept has surely been shown to be problematic, at least at the outset. The purpose of this thesis is to examine this relationship and to further expand upon the limited knowledge of this sub-field of political s

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39

Marquisio, Carbajal Victoria, and Melendez Andrea Sosa. "Stereotypes in political rhetoric: “Other-Self” in electoral campaigns : a case study about the 2016 US presidential campaign." Thesis, Högskolan Väst, Avd för juridik, ekonomi, statistik och politik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-11428.

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This thesis aims to analyse the use of stereotypes about the Latin-American minority in the rhetoric of presidential candidates, using the single case of the 2016 US Presidential Campaign. The primary focus is the binary relation Self-Other established by the candidates through the use of stereotypes about the minority group and themselves. The analysis is performed in a framework that combines representation theory, constructivism and post colonial theory. The speeches and debates of the candidates, which served as data, demonstrate that stereotypes are present and help represent the Latin-Am

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40

Martinez, Åkesson Jo Anne. "WOW Philippines campaign : an analysis on collaboration." Thesis, University of Kalmar, Baltic Business School, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2601.

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<p>The Philippines is a country with a lot to offer within the tourism sector. With its 7107 islands, it offers diversity in culture and a wide range of tourism destinations. However, tourism development in the Philippines has not been as successful as its neighbouring countries. In order to develop the country as an attractive destination, collaboration is needed. The cooperation of different stakeholders as well as the importance of trust and reciprocity is vital for an effective collaboration.</p><p>Destination development within the tourism industry is seen as a collaboration or cooperatio

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Allrich, Helen Boynton Lois A. "The heart truth campaign a communication audit /." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2007. http://dc.lib.unc.edu/u?/etd,916.

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Thesis (M.A.)--University of North Carolina at Chapel Hill, 2007.<br>Title from electronic title page (viewed Dec. 18, 2007). "... in partial fulfillment of the requirements for the degree of [sic] in The School of Journalism and Mass Communication." Discipline: Journalism and Mass Communication; Department/School: Journalism and Mass Communication, School of.

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Chen, Yi-Hsin. "National Rifle Association and Anti-gun Campaign /." Taipei, Taiwan : Tamkang University Graduate Institute of American Studiesm, 2007. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0002-0703200713521100.

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Lee, Savina. "The British press and the Gallipoli campaign /." Title page, contents and introduction only, 1985. http://web4.library.adelaide.edu.au/theses/09AR/09arl481.pdf.

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Hesketh, Tom. "The Pro-Life Amendment Campaign 1981-1983." Thesis, Queen's University Belfast, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.303787.

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45

Brivati, Leopoldo. "The campaign for democratic socialism 1960-1964." Thesis, Queen Mary, University of London, 1992. http://qmro.qmul.ac.uk/xmlui/handle/123456789/1447.

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In early 1960 it seemed likely that the official Labour Party defence policy would be defeated by a unilateralist resolution at the Scarborough Conference. In response to this possibility the Campaign for Democratic Socialism, or CDS, was established. The CDS projected the image of a grass-roots movement inspired by Gaitskell's "fight and fight again" speech. But it was run by a Campaign Committee which included leading members of the Party like Tony Crosland, Roy Jenkins and Patrick Gordon Walker, as well as less well known members like Bill Rodgers, Dick Taverne, Philip Williams, Brian Walde

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46

Paek, Sung Wook. "Asteroid deflection campaign design integrating epistemic uncertainty." Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/105602.

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Thesis: Ph. D., Massachusetts Institute of Technology, Department of Aeronautics and Astronautics, 2016.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 241-249).<br>Planetary defense, or asteroid collision avoidance, has been gaining interest with recent meteor or fly-by events, including the Chelyabinsk meteor that entered the Earth's atmosphere and exploded over Russia in 2013. Past or planned robotic missions to near-Earth asteroids are expected to provide an excellent opportunity to demonstrate asteroid deflection techniques. However, applying a defl

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47

Mika, Marie Frances. "Framing the Issue: Peta's Animal Rights Campaign." The Ohio State University, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=osu1396360641.

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48

Fouirnaies, Alexander. "Essays on campaign finance and political power." Thesis, London School of Economics and Political Science (University of London), 2015. http://etheses.lse.ac.uk/3298/.

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This thesis is concerned with the influence of campaign finance on the interplay between political power and electoral competition in the United States and the United Kingdom. The thesis considers both the donation and expenditure sides of campaign finance: In the context of U.S. state and federal legislative elections (1980-2014), I study how political power affects the allocation of campaign contributions, and in the context of U.K. House of Commons elections (1885-2010), I examine how campaign spending restrictions affect political power via electoral behavior. The three papers which make u

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49

Schmidt, Amanda E. "Cut the fat 1% or less campaign /." Online version, 2001. http://www.uwstout.edu/lib/thesis/2001/2001schmidta.pdf.

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Girimaji, Abhay, and Rahman Thameez Abdul. "Effect of Storytelling on Crowdfunding Campaign Success." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388544.

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Storytelling is an important skillset for an entrepreneur to possess in order to appeal to funders. Crowdfunding is a relatively new funding mechanism, involving the crowd to fund projects or ideas. The evolution of crowdfunding has created an alternative to traditional means of funding such as bank loans, venture capital and angel investors. This paper examines the effects of storytelling on an entrepreneur’s ability to secure funding at crowdfunding platforms. We argue that stories help leverage funding by conveying a comprehensible story with a clear sequence of events and entrepreneurial i

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