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Journal articles on the topic 'CAMPAIGNING IN INDIA'

Author: Grafiati

Published: 11 September 2023

Last updated: 31 July 2025

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1

Sarmah, Rantu, and Dr Niranjan Mohapatra. "Role of Social Media in Election Campaigning in India with Special Reference to Assam." World Journal of Social Science Research 7, no. 3 (2020): p1. http://dx.doi.org/10.22158/wjssr.v7n3p1.

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This is an attempt to find out the role of social media in election campaigning in India with special reference to Assam. Democratic countries like United States of America, India the social media has become an integral part for political communications during election campaigning. This new way of campaigning during election plays an important role to attract voters. Social media has given a new platform such as Facebook, Twitter, Google+, Whatsapp, Youtube etc. to the political parties and the voters, these are becoming an easy tool for the political leaders to interact with their voters. Soc

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2

Pincock, Stephen. "K Srinath Reddy: campaigning cardiologist in India." Lancet 368, no. 9536 (2006): 639. http://dx.doi.org/10.1016/s0140-6736(06)69231-3.

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Phadke, Shruti, and Tanushree Mitra. "Characterizing Political Campaigning with Lexical Mutants on Indian Social Media." Proceedings of the International AAAI Conference on Web and Social Media 18 (May 28, 2024): 1237–48. http://dx.doi.org/10.1609/icwsm.v18i1.31385.

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Increasingly online platforms are becoming popular arenas of political amplification in India. With known instances of pre-organized coordinated operations, researchers are questioning the legitimacy of political expression and its consequences on the democratic processes in India. In this paper, we study an evolved form of political amplification by first identifying and then characterizing political campaigns with lexical mutations. By lexical mutation, we mean content that is reframed, paraphrased, or altered while preserving the same underlying message. Using multilingual embeddings and ne

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Wyatt, Andrew. "India in 2013." Asian Survey 54, no. 1 (2014): 151–64. http://dx.doi.org/10.1525/as.2014.54.1.151.

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The Congress-led coalition battled through another difficult year with issues of governance continuing to cause difficulty for the government. The economy performed unevenly, with high rates of inflation and slower economic growth. Close relations were maintained with the U.S., but relations with China remained awkward. Pakistan and India made little headway on improving relations. Campaigning for the 2014 general election began midway through 2013.

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Sarma, Pratysush Paras, and Tanaya Hazarika. "Social Media and Election Campaigns: An Analysis of the Usage of Twitter during the 2021 Assam Assembly Elections." International Journal of Social Science Research and Review 6, no. 2 (2023): 96–117. http://dx.doi.org/10.47814/ijssrr.v6i2.857.

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Election campaigning in India shows increasingly more sophisticated and widespread use of digital technologies like mobile phones and social media platforms, including Twitter for broadcasting messages and WhatsApp for creating political communities. Political parties hire workers to work for their social media campaigns, generally spreading negative campaigns about their opposition and glorifying their own agendas. At the same time, parties have mobilized campaign strategies around the personality of the leaders. Accordingly, Indian politics mirrors existing trends in western democracies, but

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Ifenatuora, Ginikachi Prisca, Olanrewaju Awoyemi, and Fadeke Adeola Atobatele. "Association and Campaigning of Tajikistan." International Journal of Social Science Exceptional Research 1, no. 2 (2022): 92–97. https://doi.org/10.54660/ijsser.2022.1.2.92-97.

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This systematic review explores the integration of accessibility standards in digital educational resources for special needs education within developing countries. Despite the global push for inclusive education, significant barriers persist in implementing accessibility standards, such as those outlined in the Web Content Accessibility Guidelines (WCAG) and Section 508. Technological and infrastructural limitations, policy gaps, and insufficient educator training exacerbate these challenges. The review synthesizes findings from multiple studies, revealing that while some developing countries

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Ghosh, Arjun. "Theatre for the Ballot: Campaigning with Street Theatre in India." TDR/The Drama Review 49, no. 4 (2005): 171–82. http://dx.doi.org/10.1162/105420405774763023.

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An integral part of political campaigns in India, street theatre is not restricted to parties of any particular ideology; the nature and role of street theatre varies according to different organizational structures and conditions of performance. For political parties it is a mode of reaching out to the electorate at the grassroots level; for spectators it is also a source of entertainment.The author toured with India's foremost street theatre group, the Jana Natya Manch (People's Theatre Forum), during campaigns in Kanpur for the April 2004 Parliamentary elections

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Bagcchi, S. "Health campaigning group calls for action on corruption in India." BMJ 349, jul15 22 (2014): g4648. http://dx.doi.org/10.1136/bmj.g4648.

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Lambooy, Tineke. "Case study: the international CSR conflict and mediation." Nederlands-Vlaams tijdschrift voor Mediation en conflictmanagement 13, no. 2 (2009): 5–46. https://doi.org/10.5553/tmd/2009013002002.

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Case study: the international CSR conflict and mediationSupply chain responsibility: western customers and the Indian textile industry In 2008, Ruud Lubbers led a mediation process to resolve the conflicts which had arisen between two Dutch campaigning organisations, various Indian non-governmental organisations (NGOs) and labour unions, two Dutch internet providers, an Indian clothing producer and a Dutch jeans brand. The mediation took place at the request of the disagreeing parties and the Dutch and Indian governments. The conflict related to corporate social responsibility (CSR) standards

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Bhargav, Shreya. "ROLE OF MARKETING COMMUNICATION IN INDIAN POLITICAL CAMPAIGN." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 08, no. 01(I) (2025): 50–56. https://doi.org/10.62823/ijarcmss/8.1(i).7121.

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The domain of political advertising and marketing campaigning has transformed significantly in India over the last decade. Political awakening campaigns transition from traditional tools like newspapers, posters, rallies, public gathering, door to door campaigning, television and radio towards the modern tech savvy tools have now predominantly moving and occupying a strong place on digital platform. This change has occurred largely due to the increase in mobile phone users in India, facilitated by affordable internet plans and access to social media such as facebook, instagram, twitter etc. De

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Dr. Kumud Ranjan. "Role of Social media in Indian Politics." Knowledgeable Research A Multidisciplinary Journal 2, no. 02 (2023): 74–84. https://doi.org/10.57067/f1dzk137.

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The role of social media in Indian politics has become extremely important. This medium not only establishes a direct dialogue between the public and politicians, but also plays a major role in election campaigning and public opinion formation. Earlier political images were created through public relations and ground work, but today the image of leaders is shaped using professional technology through social media. The vast influence of more than 90 crore smartphone users in India and social media platforms like Facebook, WhatsApp, Twitter, etc. has turned political parties towards online campa

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Balakumaraguru, B., and R. Sankar Ganesh. "Role of Social Media Campaign: New Era of Election War and their Impacts in India." Shanlax International Journal of Arts, Science and Humanities 11, no. 4 (2024): 138–44. http://dx.doi.org/10.34293/sijash.v11i4.7468.

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Political campaigning has been transformed by the rise of social media platforms, especially in the context of Indian elections. This study investigates how social media campaigns affect the dynamics of elections and their wider effects on the democratic process in India. This study investigates how political parties and candidates use social media to interact with voters, spread campaign messages, and rally support via a thorough examination of current electoral patterns and case studies. Additionally, it explores how social media affects voter behaviour, the sharing of information, and polit

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Thrandardottir, Erla, and Susanna G. Mitra. "Who Does Greenpeace India Represent?" Global Governance: A Review of Multilateralism and International Organizations 25, no. 4 (2019): 587–619. http://dx.doi.org/10.1163/19426720-02504004.

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Abstract The global governance literature is increasingly concerned with questions regarding the purpose of global governance and the sources of power in world politics. One strand of this debate centers on nongovernmental organizations and to what extent their role in global politics and policy processes is legitimate. This article uses Greenpeace India as an instructive case study to analyze the legitimacy problems facing international nongovernmental organizations (INGO s) campaigning on a global policy platform in the context of domestic politics. The article argues that the undertheorizat

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Mahawar, Pawan Kumar, and Abhay Sharma. "A Review on 2019-nCoV (SARS-CoV-2) in India." Asian Journal of Pharmaceutical Research and Development 8, no. 3 (2020): 135–42. http://dx.doi.org/10.22270/ajprd.v8i3.744.

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Background: The outbreak of the novel coronavirus, COVID-19, has been declared a pandemic by the WHO on March 11th of 2020. Novel Coronavirus infection mediated pandemic started in China in December 2019 and is still killing 1000s of people throughout the world. The second most populous country, India too is fighting against this infectious disease. The country is taking effective measures to curb the pandemic by exerting extensive campaigning on sanitation and strict social distancing measures to quell the explosion of the infection rate. Treatment: No drugs are currently approved for C

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Lipton, Michael. "Growing Mountain, Shrinking Mouse? Indian Poverty and British Bilateral Aid." Modern Asian Studies 30, no. 3 (1996): 481–522. http://dx.doi.org/10.1017/s0026749x00016577.

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In the book compiled by Mervyn Jones after Kingsley Martin's death in 1969, Asa Briggs recalled that ‘no country meant more to Kingsley Martin than India’. Martin's writing, campaigning and travelling all confirm this. His life also confirms his priorities for development and poverty reduction. Famously, however, he was not an economist, and he does not seem to have brought these concerns together, or to have asked how aid might best be used to help. This paper, in a small way, aims to fill that gap.

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VATUK, SYLVIA. "Islamic Feminism in India: Indian Muslim Women Activists and the Reform of Muslim Personal Law." Modern Asian Studies 42, no. 2-3 (2008): 489–518. http://dx.doi.org/10.1017/s0026749x07003228.

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AbstractI describe here a nascent ‘Islamic feminist’ movement in India, dedicated to the goal of achieving gender equity under Muslim Personal Law. In justifying their demands, these women activists refer neither to the Indian Constitution nor to the universalistic human rights principles that guide secular feminists campaigning for passage of a gender-neutral uniform civil code of personal law, but rather to the authority of the Qur'an—which, they claim, grants Muslim women numerous rights that in practice are routinely denied them. They accuse the male ‘ulamaof foisting ‘patriarchal’ interpr

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Andhale, Avanti, Nanditha Venkatesan, and Siddesh Zadey. "India’s path towards better mental health in a pandemic." International Journal Of Community Medicine And Public Health 9, no. 3 (2022): 1526. http://dx.doi.org/10.18203/2394-6040.ijcmph20220724.

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COVID-19 has wide-ranging effects on population health including mental health, particularly in low-and-middle-income countries (LMICs). Outbreak and interventions such as quarantine and isolation against it have contributed to psychosocial adversities. We aimed to review the state of India’s mental healthcare planning, identify the gaps in the health systems and policies, and present cost-effective and scalable solutions. Necessary background information was triangulated through an iterative literature review of the policy, preprint, and peer-reviewed research literature. We focused on the fo

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Dr Rashi. "From Tradition to Transformation: A Case Study on Women Empowerment in Rural India." Bioscan 20, Special Issue-1 (2025): 14–19. https://doi.org/10.63001/tbs.2025.v20.i01.s.i(1).pp14-19.

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This case study examines Meera Devi a rural woman in India and her transformation from a life dictated by traditional norms to one marked by empowerment and agency. Meera's tale, set against a background of rural women's socioeconomic struggles, demonstrates the enormous influence of grassroots movements and government actions on gender equality. Meera overcomes obstacles such as economic reliance, restricted schooling and medical access, societal norms and a lack of decision-making authority by participating in a Self Help Group (SHG) and gaining access to government programmes. Her path repr

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Krishna, Raj. "These Seats are Reserved: Caste, Quotas and the Constitution of India – Book Review." DME Journal of Law 5, no. 01 (2024): 67–69. http://dx.doi.org/10.53361/dmejl.v5i01.09.

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These Seats are Reserved by Dr Abhinav Chandrachud explains the legal history of the Indian Constitution’s affirmative action and demystifies the intricate system of regulations and processes that these policies rely upon for being implemented. The first half of the book chronicles the process of constitutionalizing reservation, starting with Jyotiba Phule’s campaigning and ending with the 103rd ConstitutionalAmendment’s enactment, which grants 10% quota to the economically weaker sections. The analysis of judicial rulings and constitutional amendments in the second\ part provides important cl

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Singh, Vishwadeep, Ujjwal Pandey, and Dr Anoop Kumar Bhartiya. "A Review on Political Participation and Voting Behaviour of Women in India." International Journal of Emerging Knowledge Studies 03, no. 11 (2024): 931–37. https://doi.org/10.70333/ijeks-03-11-008.

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The study aims to explore the voting behaviour and political engagement of women in India which shows the huge Inequality even in the democracy. The involvement of women in the elections is less than the global average of 20%. With the help of secondary data the key determinants of women participation in electoral context is linked by their attitude towards politics, social networking, media exposure and use of digital platform, it has been expected to provide them quotas but the problem of overlapping women’s quotas in general and for lower background, with this the Ideological mobilisation a

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Devansh Manu, Radhika Krishnan, and Ponnurangam Kumaraguru. "Analysing How the Shift in Discourses on Social Media Affected the Narrative Around the Indian General Election 2019." Journal of Advanced Research in Social Sciences 3, no. 1 (2020): 21–31. http://dx.doi.org/10.33422/jarss.v3i1.296.

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The Lok Sabha Elections 2019 in the world’s largest democracy, India, was the biggest electoral event on the planet. These elections are key in the selection of the Prime Minister, the highest authority in the cabinet. Keeping in pace with the global trend, the Indian elections saw a very prominent use of Online Social Media by political parties to create a major discourse around the event. We focus our study on Twitter, collecting over 45 Million tweets, tracking more than 3500 hashtags and over 2500 political handles while monitoring their network interactions. In this work, we have analysed

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Saini, B. L., Vikas Kumar Sharma, and Sunil Kumar. "A Role of Pressure Group in Vision india@2047." RESEARCH REVIEW International Journal of Multidisciplinary 9, no. 4 (2024): 23–31. http://dx.doi.org/10.31305/rrijm.2024.v09.n04.004.

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The presence of numerous pressure groups stands out as a significant driver of democracy in the contemporary political landscape. The term "pressure group" has gained widespread recognition, denoting any organized or unorganized collective employing various pressure tactics. Exploring the role of these groups in influencing governmental decisions is a relatively modern endeavor, with its roots traced back to Arthur F. Bentley's 1908 work "The Process of Government" and later expounded upon by David B. Truman in "The Governmental Process" of 1951. The mid-twentieth century witnessed a surge in

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Beulah C, Hepzibah. "Pandemic challenges vs. public policy: reflections on the electoral administration in the world's largest democracy." Studia z Polityki Publicznej 9, no. 1(33) (2022): 33–53. http://dx.doi.org/10.33119/kszpp/2022.1.2.

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Democratic elections pose an immense challenge to any government during an emergency crisis like the COVID-19 pandemic. More so for a country like India, with close to 18% of the world's population comprising an equally daunting and eager voter base of around 911 million in the time of a raging virus, both in the urban and rural areas of the nation. The first democratic large-scale election during the pandemic was successfully held in the state of Bihar in North India with more than 90 million voters, which was an astonishing feat by itself. The model followed by South Korea with the highest v

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Rani, Renu. "Contribution Of Savitribai Phule to Women Empowerment, Education and Social Issues." Shodh Sari-An International Multidisciplinary Journal 03, no. 03 (2024): 60–65. http://dx.doi.org/10.59231/sari7718.

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This study aims to know about the feminist Savitribai Phule’s contribution towards women’s education and others social issues. Savitribai Jyotirao Phule was a renowned social activist, educationist and poet of India who did many drastic changes to society by her remarkable efforts. She had counted among well educated women and attributed for establishing the first girl’s school in Pune in Bhide Wada. This was the great step which was taken by her to educate women. Her motivational ideas should be combined in education because she started a revolutionary wave in the existing period of several p

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Pietkiewicz-Pareek, Beata. "The Namgyal Monastery in Dharamshala as an Example of Nonviolence Education in the Struggle for Tibetan Independence – The case study." DIALOGO 11, no. 2 (2025): 139–48. https://doi.org/10.51917/dialogo.2025.11.2.10.

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This study examines the educational experiences of Tibetan exiles in Namgyal Monastery in Dharamshala, India, which is a significant center for the Tibetan diaspora. In this study, the case study method was used. The results are shown as a result of the author's larger project in India from 2011 to 2024 from the perspectives of pedagogy. Nonetheless, the survey also emphasizes the initiatives taken by Tibetan educational institutions to promote Tibetan culture, and offer Buddhist educational opportunities, suppressed by the Chinese occupiers in Tibet. The results indicate that although there a

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Chanda, Rupa, and Neha Vinod Betai. "Implications of Brexit for Skilled Migration from India to the UK." Foreign Trade Review 56, no. 3 (2021): 289–300. http://dx.doi.org/10.1177/00157325211012207.

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In June 2016, the United Kingdom took the world by surprise with the results of its referendum on whether to remain in the European Union (EU). With a 52% majority, the country decided to leave the bloc in which it had been a member since 1973. With this outcome began the long process of Brexit negotiations between UK and the EU. The UK officially ceased to be an EU member on 31 January 2020, with a transition period up to the end of 2020. The decision to leave the EU came on the back of rising bitterness among people. Membership in the EU was seen as expensive and not beneficial to the countr

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De, Indranil. "Determinants of rural sanitation in India and implications for public policy." Journal of Water, Sanitation and Hygiene for Development 8, no. 4 (2018): 650–59. http://dx.doi.org/10.2166/washdev.2018.038.

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Abstract This article attempts to find the economic and non-economic factors determining sanitation coverage in a low income country like India. Based on National Sample Survey data of India, the analysis finds that income has a low impact, while non-economic factors have an equal or higher impact on access to and use of latrines. The number of household members has a negative impact on both access to and use of latrines. Access to and use of latrines depends on gender, age, and education of the household head. Both access and use also depend on the main occupation, religion, and caste of hous

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Dr., Sonika. "BJP and the 2024 Parliamentary Elections: Strategies, Voter Engagement, and Electoral Outcomes in Contemporary India." SIDDHANTA'S INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN ARTS & HUMANITIES 2, no. 5 (2025): 11–24. https://doi.org/10.5281/zenodo.15335911.

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This article examines the strategy methodologies, voter mobilisation techniques, and electoral results of the Bharatiya Janata Party (BJP) in the 2024 Parliamentary Elections, using a qualitative research approach.  The research conducts a comprehensive examination of political speeches, media narratives, campaign materials, and expert interviews to investigate how the BJP modified its communication techniques, ideological discourse, and leadership portrayal to appeal to a varied population.  The study also examines the party's outreach strategies, including social media utilisation,

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Deep, Aman, and Paramveer Singh. "Use of Social Media by Indian Cabinet Ministers to Propagate Their Work and Connect with Masses." Journal of Communication and Management 2, no. 02 (2023): 124–29. http://dx.doi.org/10.58966/jcm2023229.

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The political use of social media in India has assumed a whole new role, scale and meaning. While abundant research has been done on how social media is used by politicians for campaigning during elections, this research aims to go a step further and discover how social media is used when election is over and governance is on. This research will focus on the use of Facebook by cabinet ministers to connect with masses and inform them about latest political and administrative developments relevant to their departments, about their work and to provide interesting glimpses into their personal live

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Sohal, Seerat, and Harsandaldeep Kaur. "A Content Analysis of YouTube Political Advertisements: Evidence from Indian Parliamentary Elections." Journal of Creative Communications 13, no. 2 (2018): 133–56. http://dx.doi.org/10.1177/0973258618761408.

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YouTube, a popular video-sharing platform, is being used by political parties to influence voter behavior. The present exploratory study analyses the use of YouTube as a promotional tool during the Indian Parliamentary Elections 2014—the first social media based elections in India. This study examines 92 advertisements of Indian National Congress (INC) and 55 advertisements of Bharatiya Janta Party (BJP) on YouTube for the following parameters: general characteristics of each video, types of message appeal used and the dominant content of the advertisements. The findings revealed that INC emph

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Yadav, Akhilesh. "Role of Media Management and social media in Election Campaign in India: A Case Study of 2019 General Election." Proceeding International Conference on Science and Engineering 11, no. 1 (2023): 1078–87. http://dx.doi.org/10.52783/cienceng.v11i1.243.

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The social media behemoths Facebook, Twitter, Google, and YouTube have become significant players in the national elections and state assembly elections in India. Social media has grown in importance as a campaigning tool in the Indian electoral system. These new media platforms are believed to play a key role in luring voters, particularly the new generation of young adults. Political parties and candidates can more quickly and efficiently reach a huge number of voters thanks to social media. Social media, as opposed to traditional media, enables politicians to actively communicate with poten

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Wallace, Shane. "GREEK CULTURE IN AFGHANISTAN AND INDIA: OLD EVIDENCE AND NEW DISCOVERIES." Greece and Rome 63, no. 2 (2016): 205–26. http://dx.doi.org/10.1017/s0017383516000073.

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In 1888 Rudyard Kipling published a collection of short-stories entitledThe Phantom Rickshaw and Other Eerie Tales. Perhaps the most famous of these stories, ‘The Man Who Would Be King’, recounted the adventures of two British military veterans, Peachy Carnahan and Daniel Dravot Esq., played by Michael Caine and Sean Connery in John Huston's 1975 film of the same name. Both men have seen India's cities and jungles, jails and palaces, and have decided that she is too small for the likes of they. So, they set out to become kings of Kafiristan, a mountainous, isolated, and unstudied country beyon

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Choudhary, S. K. "(A20) Injury Pattern and Disaster Plan for Landmines and Improvised Explosive Device Blast." Prehospital and Disaster Medicine 26, S1 (2011): s6. http://dx.doi.org/10.1017/s1049023x11000331.

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Landmines and improvised explosive device (IED) explosions induce bodily injuries through the primary, secondary, tertiary, and quaternary mechanisms of blast among civilians, mostly children which results in a complicated, multidimensional injury pattern. If > 80 percent of countries can ensure the security of their borders without using anti-personnel mines, surely India can too. A change in mindset and a change in defense doctrine are needed, as well as an UN-backed world body campaigning against the use of landmines to urge the Indian government to sign a global treaty to ban the weapon

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Joshi, Charuta V., and Vikram K. Joshi. "Comparative study of factors influencing electoral behaviour of men & women voters in urban India: A micro level study of Nagpur city." Multidisciplinary Science Journal 7, no. 10 (2025): 2025499. https://doi.org/10.31893/multiscience.2025499.

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This study was conducted to identify factors and assess their impact on the electoral behavior of men and women in urban India through an analysis of participation in electoral activities such as voting, campaigning, and attending public meetings. The research was descriptive in nature and carried out in the urban areas of Nagpur city. Data were collected through an extensive survey of 300 electorates (150 men and 150 women), who were selected using a convenience sampling technique and a structured questionnaire. The findings revealed that the electoral behavior of both men and women is influe

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Sikder, Rajib, Dipankar Mukherjee, Ujjwal Pattanayak, et al. "Prevalence of vaccine hesitancy and its associated factors in an urban area of West Bengal, India." International Journal Of Community Medicine And Public Health 7, no. 9 (2020): 3443. http://dx.doi.org/10.18203/2394-6040.ijcmph20203905.

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Background: Vaccine hesitancy is delay in acceptance or refusal of vaccines despite availability of vaccine services. This study was conducted to find out the prevalence and factors associated and contributing to vaccine hesitancy for childhood vaccinations in Rajpur-Sonarpur municipalty of south 24 parganas, India.Methods: A cross‑sectional study was done among 352 children aged 0-59 months. Hesitancy to all childhood vaccination including the birth doses were observed. By simple random sampling ward no 8 was selected among the 37 wards of Rajpur-Sonarpur municipalty. All the vaccination cent

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Jamwal, Tamanna, Vikas K. Singh, Ruchika Tiwari, Gaurang Thanvi, Mahima Choudhary, and Rahul Gupta. "Prevalence of paediatric maxillo-facial trauma in India: a single centre, 5-year retrospective study." International Journal of Contemporary Pediatrics 10, no. 1 (2022): 68. http://dx.doi.org/10.18203/2349-3291.ijcp20223423.

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Background: Trauma is one of the most common reasons of fatalities worldwide. A study on the prevalence is important to know about the common causes of trauma. Such studies and data boost the campaigning on prevention and increasing awareness against trauma.Methods: Traumatised patients who reported to the emergency or casualty department of Mahatma Gandhi hospital, Sitapura, Jaipur or out-patient department of department of oral and maxillofacial surgery of Mahatma Gandhi Dental college and hospital, Sitapura, Jaipur between January 2017 and December 2021 were selected for this study. The hos

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Pandey, Hemant Kumar, Subhash Kumar, and Prabhat Dixit. "Health Communication in Media: An Analytical Study of Coverage of World Blood Donor Day in Leading National Dailies from Jaipur." Indian Journal of Community Health 33, no. 4 (2021): 671–75. http://dx.doi.org/10.47203/ijch.2021.v33i04.023.

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As we know Print media is known for its credibility. It is believed that whatever is published in newspapers is true and authentic. Newspapers have a wide reach and huge readership and it can be said that campaigning with mass media like newspapers are associated with many benefits. Firstly it can reach a large number of people. Secondly, it is considered to be a credible source of information. Thirdly through the newspapers the readers can be reminded about the issues at hand their beliefs reinforced on regular basis. Newspapers have a large readership throughout the world. They can contribut

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Kumar, Dr Amit. "Reimagining the Indian Political Set-Up:A Political Branding Outlook." International Journal of Modern Agriculture 9, no. 3 (2020): 397–409. http://dx.doi.org/10.17762/ijma.v9i3.164.

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Politics is one area which the layman might not associate with the field of branding but with time this aspect of modern-day democracy has become synonymous with branding. Jevons (2005) is of the view that branding is flexible enough to include the realms of politics. The consumer-citizen concept is a step in this very direction. Today’s voter behaves more on the lines of a consumer who needs to convinced to buy into (read vote) the brand promises (read election manifesto and promises made during campaigning) put up by various political brands. Just like there are two aspects of a brand, succe

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Dr, Pratham Parekh. "MEDIA, RUMOR AND ELECTION: STUDY OF 2014 GENERAL ELECTIONS OF INDIA." Manager - The British Journal of Administrative Management 57, no. 145 (2021): 139–47. https://doi.org/10.5281/zenodo.5976784.

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<strong>ABSTRACT</strong> The general election of 2014 is considered a milestone in political history. Political Historians has compared the said election with 1957,1971 and 1984 general elections as it witnessed ‘majority’ governments. The noteworthy aspect of the 2014 general election is the extensive use of ICT based social media. ICT based social media allowed parliamentarians to reach out to individuals directly. Parties indulged in campaigning used highly cynical information & multimedia across social media platforms. Major national parties contesting for election used ei

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Muppidathi, Subbiah, Jenitha Boj, and Saminathan Deivanayagam. "Knowledge on rotavirus and pneumococcal vaccines among mothers of under five children." International Journal of Contemporary Pediatrics 4, no. 5 (2017): 1739. http://dx.doi.org/10.18203/2349-3291.ijcp20173776.

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Background: Childhood vaccines are one of the great triumphs of modern medicine. They are undoubtedly the most cost-effective healthcare interventions. Knowledge, attitude, and practices regarding the vaccines administered under the National Immunization Programme have been studied in different settings; however, studies regarding Rota virus and Pneumococcal vaccines in India are scarce. The Objective of the study was to assess the mothers’ knowledge on Rota virus and Pneumococcal vaccines and to identify the reasons for non-administration of these vaccines.Methods: This study is a cross-secti

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Giri, Madhu. "Globalization of Livelihood: Weakening of Caste-based Labor Regime of the Musahars." Patan Prospective Journal 2, no. 2 (2022): 84–97. http://dx.doi.org/10.3126/ppj.v2i2.52909.

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Three central concerns motivated the authors to write this paper: first, to investigate how and why traditional livelihood strategies have been changing among the Musahars; second, to examine the local impacts of the globalization of labor and livelihood; and third, to look at the socio-cultural landscapes ofcaste-based occupations, and discrimination of the Musahar in central Tarai. The distribution of political-economic power in caste-based society is inherently unequal because caste base livelihood occupations generate unequal access to resources. More specifically, social, cultural, econom

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Rani, Sonia, and P. S. Seharawat. "Losses and alternatives measures towards environmental degradation in rural area of Haryana." Journal of Applied and Natural Science 10, no. 1 (2018): 48–54. http://dx.doi.org/10.31018/jans.v10i1.1577.

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In India, the globally accepted threats caused by environmental degradation are soil degradation and desertification, pollution, droughts, floods and water scarcity. The study was conducted in two districts of Haryana state namely, Hisar and Kaithal and a total number of one hundred twenty women were selected and interviewed with the help of well structured schedule. The study revealed that majority of the women were of middle age group (36-50 years), educated up to higher education, belonged to nuclear family with 4 members, performed government, private jobs and self employment. Very serious

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Kulkarni, Tanmayi Vilas, Pratap Bhan Kaushik, Teja Deshpande, Manisha Varshney, and Abhijeet Vijay Tilak. "A Study to Evaluate the Knowledge Concerning Breast Carcinoma among Women Visiting Tertiary Care Hospital in Western India." Journal of Datta Meghe Institute of Medical Sciences University 20, no. 1 (2025): 66–71. https://doi.org/10.4103/jdmimsu.jdmimsu_167_24.

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Abstract Background: The diagnosed breast cancer cases in the year 2020 were 2.3 million and deaths due to breast cancer were 685,000 globally. It is the world’s most widespread cancer. The prevalence of breast cancer is rising globally. In many countries like India, early age of onset and late stage of detection results in poor prognosis. The Global Breast Cancer Initiative of WHO seeks to lower the annual death rate from breast cancer by 2.5%. Early diagnosis is essential and for that assessment of knowledge and areas of lack of knowledge is of utmost importance. Objective: The objective of

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Lalage, S. S., H. R. Surnar, Y. S. Ekhande, and H. B. Patil. "Preseason Promotional and Extension Activities being Conducted by Research Seed Selling Seed Companies for the Hybrid Maize Crop." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 9 (2023): 896–99. http://dx.doi.org/10.9734/ajaees/2023/v41i92118.

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One of the most popular commercial seeds, maize generated Rs. 14.91 billion in income in 2016. The rise in ethanol production and increased usage of maize as animal feed are responsible for the increase in the crop. Currently, only around 25% of maize is used as food grain, with the remaining 75% being used for non-food purposes such as biofuels, animal feed, poultry feed, alcohol brewing, starch-based wet milling, and other industrial uses. However, the enhanced investment in maize by global seed companies would flow into India through technology transfer and Public-Private Partnerships in th

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Shruti, Shemawat, Apurva Sakshi, Sharma Akshay, and Soni D.P. "Histopathological Spectrum of Lesions of Oral Cavity and Oropharynx in A Tertiary Health Centre." International Journal of Toxicological and Pharmacological Research 13, no. 6 (2023): 28–34. https://doi.org/10.5281/zenodo.11121968.

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<strong>Background:</strong> In day to day practice, the lesions of oral cavity and oropharynx are commonly encountered in India due to very high rate of tobacco consumption.  According to GATS (Global adult tobacco survey report) 2016-2017, India has the 2nd largest tobacco consuming population in the world, estimating over 267 million. There is a strong association between tobacco chewing in the form of gutka and cigarette smoking with pathological lesions, both pre-cancerous and cancerous. Sometimes malignant lesions of oral cavity can be missed clinically due to their presentatio

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Revu, Subhashini, Venkata Ramana Kodali, and Hemalata Devi Dongabanti. "Study of impact of JSSK scheme on institutional deliveries and maternal mortality rate: Visakhapatnam district Andhra Pradesh." International Journal of Research in Medical Sciences 6, no. 1 (2017): 160. http://dx.doi.org/10.18203/2320-6012.ijrms20175713.

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Background: To study the impact of JSSK scheme on institutional deliveries in Visakhapatnam district, A.P. To assess the awareness among the target population (i.e.,) delivered women regarding this programme. To evaluate the trends of MMR in Visakhapatnam district after the start of JSSK programme in 2011.Methods: This is an observational study, in the first phase all the data was collected on total number of deliveries occurred in Visakhapatnam district, A.P from year 2013-14 to 2017-October. This includes all institutional and home deliveries from Visakhapatnam district. Data of MMR and IMR,

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Yadav, Pankaj. "Effectiveness of political promotion messages posted or shared on facebook." i-manager's Journal on Humanities & Social Sciences 1, no. 1 (2019): 27. http://dx.doi.org/10.26634/jhss.1.1.16975.

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Social media platform has flipped aside the traditional culture for political campaigning, and have acquired a dominant place in today's politics. Social networking sites help political parties to directly communicate and interact with the voters on one hand and voters are provided a platform to share their opinions on the other. Facebook is the mostly used social networking site in India. This paper examines whether the political promotion messages change the voting choice of people in Himachal Pradesh. It also identifies the factors which affect the choice of voters in the elections. Further

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Bhatnagar, Viraj. "A Critical Analysis of the Impact of Freebies on the Indian Economy in Recent Times." International Journal of Social Science and Economic Research 09, no. 09 (2024): 3852–61. http://dx.doi.org/10.46609/ijsser.2024.v09i09.040.

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An attempt will be made to understand and analyze the widespread impact of freebies and welfare schemes, announced by State and Central governments, on the Indian Economy. This paper emphasizes specifically on the adverse impacts of the growing trend of ‘freebies’, as a part of election campaigning.

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Bajaj, Shelly Ghai. "The Use of Twitter during the 2014 Indian General Elections." Asian Survey 57, no. 2 (2017): 249–70. http://dx.doi.org/10.1525/as.2017.57.2.249.

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Through its use of the microblogging site Twitter during the 2014 Indian election campaign, the Bharatiya Janata Party successfully set the election agenda around development and governance to discredit the Congress Party. Combining its use of Twitter with conventional campaigning, the BJP also personalized the electoral narrative by making the leadership of Narendra Modi the centerpiece of its strategy.

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PRAKASH, SHAKTI. "The Influence of Social Media on the Voters Perception : An Empirical Study." Research Fronts 8 (June 7, 2018): 98. https://doi.org/10.5281/zenodo.14658266.

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<strong><em>Abstract</em></strong> The revolution in social media is rapidly changing the world and that includes elections presidential election 2016 has been crowned as the “social media election” as it marks a turning point in political campaigning. This paper examines how Social media is going to play an important role in Indian politics. As per the analysis, the young generation spends maximum time on social media and they are the target segment for political parties to make effective campaigning strategies on social media. One of the interesting outcomes of the study was the

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