Academic literature on the topic 'Carroll´s CSR pyramid'

Research background: This paper integrates the marketing and corporate social responsibility concepts by investigating how the previous studies de-bated CSR as a business strategy. This discussion extended from academics to business practices. Hence, this study investigated the concept of CSR as a business strategy in a multifactorial fashion in the marketing field. Purpose of the article: This study evaluates the modified model of CSR initiatives as business and marketing strategy and their impact on customers' buying behavior. For this purpose, we have taken dimensions of Carroll's pyramid of CSR as marketing strategies. We have also examined the influence of brand loyalty and cause-related marketing as mediating variables and technology as a moderator between dimensions of Carroll's pyramid and customers' buying behavior. Methods: We employed modified theoretical & conceptual model for evaluating the direct and indirect hypothesized relationship. We have collected 693 responses from the structured and adapted questionnaire. The survey was done among marketing and senior managers of the Asian pharmaceutical industry. We employed SEM-based multivariate modeling to examine the hypothesized relationship. Findings & value added: The finding of this research exhibited that dimensions of Carroll?s pyramid of CSR have a positive and significant impact on customers' buying behavior. The results further demonstrated that brand loyal-ty and cause-related marketing positively and significantly impact mediators between CSR dimensions and customers? buying behavior. Finally, the technology has a significant influence as a moderator between exogenous and endogenous factors. The undertaken study demonstrated important theoretical and practical implications. The modified conceptual framework has provided several new dimensions for future researchers to use and replicate in different economic sectors. On the other hand, practitioners of the pharmaceutical industry should incorporate Carroll's CSR pyramid as business strategies to gain the trust and respect of their customers.

Pakistani consumers must be well informed that, in achieving their corporate goals, organizations now bear greater responsibility to develop healthy environment and aware society. This study aims towards assessment of the impact of Corporate Social Responsibility on Consumer Behavior in Pakistan and to analyze whether consumers reckon Organization’s CSR initiative before buying decisions of goods and services. Carroll definition of CSR was adopted here that addresses whole range of economic, legal, ethical and philanthropic responsibilities. A Survey Questionnaire in this regard was carried out and 313 responses were collected across the different corners of Pakistan that further lead to culmination of this analysis report. The analysis showed that there is significant positive correlation between all CSR components and consumer behavior. However, Pakistani consumer’s priority appeared to be different than offered by Carroll’s Classical Pyramid, where economic responsibility was considered to be the greatest priority, followed by philanthropic, legal & ethical responsibilities.

Perception of Corporate Social Responsibility (CSR) forms relating to perception of company performance was analysed for Serbia. Questionnaire-based research was conducted with employees from public, private and multinational companies. Employees` age was indicator of socialist experience. Different perception of CSR forms from those in Carrol`s pyramid was observed, as well as between endogenous CSR forms of the socialist period and exogenous from the open market economies. Results indicate economic and legal forms are perceived more expressed, regardless of companies` management, than ethical and discretional. Endogenous ethical CSR are perceived less expressed than exogenous. Unexpectedly, socialist experience did not significantly influence perception, regardless of companies` management and CSR forms.

Carroll shaped the corporate social responsibility (CSR) discourse into a four-dimensional pyramid framework, which was later adapted to corporate citizenship and sustainability approaches. The four layers of the pyramid—structured from foundation to apex as economic, legal, ethical, and philanthropic (or discretionary) responsibilities—drew considerable managerial attention. An important criticism of the economic foundation of the Carroll pyramid concerns the identification and ordering of the four dimensions, which are inadequately justified theoretically. The authors of this article propose an alternative approach that builds on the public value concept, which integrates a microfoundation of psychological research into basic human needs. Drawing on their Swiss Dialogue process, the authors argue that a four-dimensional pyramid does have heuristic value for managers. The advantage of this alternative pyramid logic is that it may be contingently adapted to different cultural contexts, because it allows adaptive internal reordering.

This paper aims at exploring the dimensions and challenges of corporate social responsibility (CSR) in the context of Bangladesh, taking Carroll’s CSR Pyramid as a conceptual framework for explicative analysis. Carroll’s CSR Pyramid is by far the most well-known framework of CSR, which gives relative importance to economic, legal, ethical and discretionary (philanthropic) obligations of corporations towards society. As the countries differ in their economical, social and political conditions around the globe, the dimensions of CSR and the challenges in executing CSR initiatives also differ. This study found that the dimensions currently in practice and applicable to Bangladesh do not follow the same order as proposed by Carroll in the context of developed countries. It is suggested that the relative priorities of CSR in case of Bangladesh are to be in the following order: economic, philanthropic, environmental, legal and ethical responsibilities. Finally, some suggestions for successful execution of CSR initiatives are also given.

PurposeRevisiting Carroll’s classic corporate social responsibility (CSR) pyramid framework, this paper aims to evolve a novel synthesis of ethics and economics. This yielded an “integrative CSR economics”.Design/methodology/approachThis theory paper examined how to conceptually set up CSR theory, argue its ethical nature and establish its practical, social and empirical relevance. Economic analysis reached out from contemporary institutional economics to Smith’s classic studies.FindingsThe paper reconstructed all of Carroll’s four dimensions of CSR – economic, legal, ethical and philanthropic responsibilities – through economics. The paper discounted a core assumption of much CSR research that economic approach to CSR, including the instrumental, strategic “business case” approach to CSR, were unethical and lacked any foundations in ethics theory. Integrative CSR economics reframes research on viability and capability requirements for CSR practice; redirecting empirical research on links between CSP (corporate social performance) and CFP (corporate financial performance).Research limitations/implicationsThe paper focused on Carroll as the leading champion of CSR research. Future research needs to align other writers with integrative CSR economics. Friedman or Freeman, or the historic contributions of Dodd, Mayo, Bowen or Drucker, are especially interesting.Practical implicationsThe paper set out how integrative CSR economics satisfies the “business case” approach to CSR and develops practical implications along: a systemic dimension of the market economy; a legal-constitutional dimension; and the dimension of market exchanges.Social implicationsIntegrative CSR economics creates ethical benefits for society along: a systemic dimension of the market (mutual gains); a legal-constitutional dimension (law-following); and the dimension of market exchange (ethical capital creation). Social benefits are not only aspired to but also are achievable as a business case approach to CSR is followed.Originality/valueThe paper’s main contribution is a new synthesis of economics and ethics that yields an “integrative CSR economics”.

Corporate social responsibility (CSR) is a subject of great interest to both theoreticians and practitioners of management as well as to international organisations that promote this idea among existing enterprises. Despite many years of research on CSR, there is no single binding definition of this concept, therefore for the needs of this publication, the definition of Archie B. Carroll, and the resulting approach to CSR implementation in companies, has been adopted. The aim of the article is to analyse CSR activities undertaken by FC Barcelona in the framework of a system derived from Carroll’s CSR pyramid, therefore its activities have been divided into four groups corresponding to the dimension of financial, legal, ethical and philanthropic responsibilities. Due to the commercialisation of football, FC Barcelona is treated as a global enterprise, considering, however, the specificity of regulations governing the sports sector as well as goods and services offered by the club. The research has been based on an analysis of literature and available documents published by the club itself as well as by international organisations regulating football tournaments on national and international levels. The study has indicated that FC Barcelona is taking action in all the dimensions of social responsibility highlighted in Carroll’s pyramid and can be seen as a socially responsible organisation, at the same time meeting expectations of its stakeholders.

Purpose This paper aims to investigate the viewpoint of undergraduate Management students at a Brazilian public university regarding the notion of corporate social responsibility (CSR). It theoretically articulates the notion of CSR and the formal education perspective to discuss managerial education. Design/methodology/approach Stude nts in the Management program were surveyed for their opinion on the notion of CSR. Data were collected through triangulation by combining the application of questionnaire and documentary research. There were 241 valid questionnaires, and this is the size of the sample. Data were analyzed by using the SPSS software (version 20), descriptive statistics and non-parametric tests. Findings Results reveal that, for undergraduate Management students, the most important CSR dimensions are, in hierarchical order, the philanthropic, the ethical, the legal and the economic. Thus, one can notice an inversion of the original CSR pyramid proposed by Carroll (1991). Research limitations/implications The main limitation is the conduction of research in the context of a single public university. Practical implications Results indicate a change in how CSR is understood, the philanthropic dimension becoming the main factor for the establishment of organizational goals. Social implications Considering that undergraduate Management students are the future members of the corporate world and decision-makers in society, these results indicate the stance these future professionals will take when confronted by dilemmas involving CSR. Originality/value This investigation is original in Brazilian context, for it identifies students’ opinion on CSR using a questionnaire whose development was based on the CSR pyramid.

PurposeAs the new emerging workforce, Generation Y (Gen Y) is said to be demanding, influential and possessing strong bargaining power. This study examines the impact of corporate social responsibility (CSR) on employee retention among Gen Y in the accounting profession. CSR is widely researched subject due to its applicability in multidisciplinary fields and industries. This research intends to investigate the nexus between CSR and human capital disciplines. It employs Carroll's pyramid of CSR as the main theoretical framework to establish its relationship with talent retention among Gen Y employees. This study has a threefold aim: (1) to determine the level of CSR awareness, (2) to determine the relationship between CSR dimensions and talent retention and (3) to examine the effect of CSR dimensions on talent retention.Design/methodology/approachThe paper opted for an exploratory study using the structured questionnaire. A total of 377 Gen Y accountants who are currently working in accounting firms located in Klang Valley, Malaysia, were involved as respondents. Data were analyzed using descriptive, correlation and regression analyses to answer the research objectives.FindingsThe paper provided empirical insights about the impact brought by CSR practices in financial-based firms on employee retention. It was found that all CSR elements, as suggested by Carroll, have a significant relationship with employees’ retention. The interaction between the CSR elements and employee retention accounts for 16% of the research model. Based on the multiple regression analysis, it was found that only two CSR elements are the significant predictors of employee retention among Gen Y in the case of financial-based firms in Malaysia.Research limitations/implicationsThis research covers Gen Y employees in accounting firms; thus, generalization is not applicable to other generations. Besides, the predictors of the research study utilize Carroll’s pyramid of CSR. Therefore, future research studies are encouraged to validate the research model into other sectors. Other models of CSR could also be used.Practical implicationsThis paper includes implication for the organization to understand employee retention practices on Gen Y who are currently dominating the workforce.Originality/valueThis paper fulfills an identified need to study how CSR practices could enhance employee retention among Gen Y in the organization.

CorporateSocial Responsibility (CSR), the responsibility of a corporation for theimpacts of its decisions on society and the environment, originated as a termin the 1950’s (Carroll 1999). However, ISO 26000 (ISO 2010)“Guidance on Social Responsibility” published in November 2010, redefines “SocialResponsibility” (“SR”) broadly, by reference to SR principles, core subjectsand issues. The Hong Kong Construction Industry (“HKCI”) sector is critical to Hong Kong’s economy, accounting for5.6% of the GDP and 9.2% of employment in 1999 (Tang 2001). In 2011, the gross value of constructionwork by main contractors amounted to HK$128.53 billion and contributed HK$65.4 billion (HKGov 2013)to the total GDP of HK$1,823.2 billion (3.6%) (HKTDC 2013).The aim of this research is toinvestigate which ISO 26000 CSR issues are relevantto HKCI firms. Theprinciple findings are that: the reported level of HKCI CSR activity relativeto the 7 core subject of ISO 26000 is a function of company size; many SME’sconsider that many of the ISO 26000 SR issues are irrelevant to them; but forthe large construction contractors, reputation, legislation and or regulation andcorporate culture are drivers of improvements in CSR in the HKCI.

Oron över de miljömässiga effekterna av företags handlingar har ökat, och således även miljö­arbetet för en hållbar framtid. Företag kan arbeta med miljöfrågor på flera olika sätt och miljö­arbete blir vanligare inom små och medelstora företag. Fastighetsbranschen har stor energiförbrukning, många farliga kemiska produkter och hög generering av fast avfall, vilket resulterar i miljöpåverkningar. Fastighetsbranschens miljöpåverkan resulterar i att miljöfrågor borde vara viktiga för företag i branschen.   Syftet med studien är att identifiera och beskriva vilka av de proaktiva motivationskällorna: personliga värderingar, intressenternas påtryckningar, legitimitetsskapande och konkurrensfördelar, som är anledningen till att miljöarbete initierades, pågår och redovisas i fyra kommunala små och medelstora fastighetsföretag i Skaraborg. För att uppfylla studiens syfte samlades empiriskt material in från fyra kommunala fastighetsföretag: Tidaholms Bostads AB, AB Karlsborgsbostäder, AB Bostäder Lidköping och AB Skövdebostäder. Det empiriska materialet samlades in genom semistrukturerade intervjuer med informanter med olika befattningar, samt granskning av årsredovisningar från 2014. Studiens resultat och slutsats är att motivationen till varför miljöarbete initierades och pågår till viss del har förändrats. Motivationskällan till att det initierades hos alla företagen är personliga värderingar hos personal. Motivationskällorna till det pågående miljöarbetet är hos alla företag personliga värderingar hos personal och intressenternas påtryckningar från personal. I ett av företagen är dessutom motivationskällan konkurrensfördelar motivation till det pågående arbetet. Motivationskällan intressenternas påtryckningar från ägare är också till grund för det pågående miljöarbetet i ett av företagen. Vår slutsats är också att motivationskällan till att kommunala fastighetsföretag redovisar miljöarbete är legitimitetsskapande, vilket innebär att motivationskällan till redovisning och miljöarbete är olika.
The concerns over how activities of enterprises have affected the environment have increased, and therefore enterprises environmental activities have increased to reach a sustainable future. Enterprises can work with environmental issues in several ways, and environmental work is becoming more common in SMEs. The business of real estate has large energy consumption, several hazardous chemicals and a high generation of solid waste, resulting in affecting the environment. Environmental issues should be important for enterprises in the business of real estate, because of the environmental impact the business have.  The purpose of this study is to identify and describe which of the proactive motivations: personal values, stakeholder pressure, legitimation and competitive advantages, that is the reason to why environmental activities were initiated, occurs and reports in four municipal   real estate SMEs in Skaraborg. Empirical material was collected from four municipal real estate companies: Tidaholms Bostads AB, AB Karlsborgsbostäder, AB Bostäder Lidköping and AB Skövdebostäder to fulfil the purpose. The empirical material was collected through semi-structured interviews with informants with different positions, and examination of annual reports from 2014. The result and conclusion of the study is that the motivations of why environmental activities were initiated and occurs have, to some extent, changed. The proactive motivation for the initiation of the activities in all companies is staffs’ personal values. The motivations of why environmental activities occur in all companies is staffs’ personal values and stakeholder pressure from the staff. The motivation, competitive advantages, is in one of the companies a motivation to the occurring environmental activities. Stakeholder pressure from owners is in one of the companies a motivation to the occurring environmental activities. Our conclusion is also that the motivation to the reporting of environmental activities in municipal real estate businesses is legitimation, resulting in the motivations to report and environmental activities differ.

Syftet med denna studie var att undersöka hur elbolag förhåller sig till arbetet mellan CSR och företagets finansiella mål. Dessa två mål tenderar att dra åt olika håll och det har av denna anledning varit av intresse att undersöka. Det sker även en jämförelse mellan börsnoterade och icke börsnoterade bolag. Studiens huvudsakliga undersökningsmetod har bestått av en kvalitativ metod i form av semistrukturerade intervjuer. Därefter tillämpades en kvantitativ metod i form av datainsamling från publicerade rapporter för bland annat framtagandet av nyckeltalet DuPont. Den teoretiska referensramen består av forskning med utgångspunkt i CSR och finansiell lönsamhet, bland annat Carrolls pyramid och intressentteorin. Empiriinsamlingen resulterade i att CSR är ett sätt för företag att uppnå lönsamhet. CSR blir såvida ett medel för företag att uppnå sina finansiella mål. Börsnoterade bolag tenderar att visa ett mer kortsiktigt förhållningssätt än icke börsnoterade bolag. Till sist resulterade empiriinsamlingen i att det inte upplevs vara någon motsträvighet mellan dessa två mål.
The purpose of this study has been to investigate how electricity companies relate to the work between CSR and the company's financial goals. These two goals tend to move in different directions and for this reason it has been of interest to investigate. There has also been made a comparison between listed and non-listed companies. The main research method of the study has consisted of a qualitative method in the form of semi-structured interviews. Subsequently, a quantitative method was applied in the form of data gathering from published reports for, among other things, the production of the keyratio DuPont. The theoretical frame of reference consists of research based on CSR and financial profitability, including Carroll's pyramid and stakeholder theory. The empirical gathering resulted in CSR being a way for companies to achieve profitability. CSR becomes a way for companies to achieve their financial goals. Listed companies tend to show a more short-term approach than non-listed companies. Finally, the empirical gathering resulted in the fact that there is no contradiction between these two goals.

Businesses are facing the challenges of a shortage of highly skilled workforce and shifting demands for corporate social responsibility for employees. Research has shown that a lack of fulfilling employees' needs leads to a gap in employee engagement, which eventually causes employee turnover costs. To avoid these costs and maintain a competitive workforce, businesses must find a different way to approach the needs of employees and the rising demand for CSR. This study aims to find a new approach for addressing the satisfaction of employees' needs through CSR strategies. Thus, his research will try to find an answer to the question: Is it possible to find a positive reciprocity between a strategic CSR approach addressing employees and the satisfaction of the employees' needs in order to increase employee engagement? Based on the literature review on Maslow's Hierarchy of Needs and Carroll's Pyramid of CSR and the factor employee engagement, two case studies were conducted with a qualitative research method of semi-structured interviews and analysed based on determined factors. The analysis of the interviews indicated the existence of a positive as well as negative reciprocity within the Parallelogram of Responsibilities, which was derived as a new model approach derived from the findings of the literature research. The results indicate that a high satisfaction of needs lead to a high demand of CSR responsibilities. On this basis it is concluded that businesses, who want to attract and maintain a highly skilled workforce, need an implemented CSR strategy regarding employees.
As empresas enfrentam atualmente desafios resultantes de um número cada vez menor de mão-de-obra altamente qualificada e a necessidade de responsabilidade social corporativa das gerações futuras. Uma pesquisa mostrou que a insatisfação dos funcionários leva à falta de envolvimento dos mesmos, o que geralmente gera custos associados à alta rotatividade. Para evitar estes custos e manter uma mão-de-obra competitiva, as empresas devem encontrar uma forma diferente de encarar as necessidades dos seus colaboradores e a procura crescente por RSC (Responsabilidade Social Corporativa). O presente estudo visa encontrar uma nova forma de satisfazer as necessidades desses colaboradores através de estratégias de RSC. Portanto, este estudo tentará encontrar a resposta para a pergunta: É possível obter uma reciprocidade positiva entre estratégias de RSC direcionada aos colaboradores e satisfazer suas necessidades visando obter maior envolvimento? Baseado nos estudos da Hierarquia das Necessidades de Maslow, a Pirâmide da RSC de Carroll e os fatores de envolvimento dos funcionários, dois estudos de caso foram conduzidos com um método de pesquisa qualitativa de entrevistas semi-estruturadas e analisadas com base em fatores determinados. A análise das entrevistas indicou a existência de uma reciprocidade tanto positiva quanto negativa no Paralelogramo de Responsabilidades, que foi derivado como uma nova abordagem modelo, vinda das descobertas feitas na literatura. O resultado indica que aumentar a satisfação das necessidades leva a uma maior procura por RSC. Com base nisso, conclui-se que as empresas que desejam atrair e manter uma força de trabalho altamente qualificada, necessitam de uma estratégia de RSC direcionada ao seus colaboradores.