Academic literature on the topic 'Časopis o módě'

in english: Richterová, L. How to re-design the Teacher and the Student (Contemporary Fashion Design into Art Education) [Diploma thesis] Prague 2015 - Charles University, Faculty of Educatin, Department of Art Education, 73 pages. (Attachements: 13 files) The diploma thesis bears character of a reflective study, based on the principles of participative research, research by A/R/Tography method and pedagogical action research according to the methodology of Marie Fulková. With respect to the results of a previous bachelor thesis, the author turns attention to the subject of re-design as a possible solution to diverse intricacies occuring in school environment. The author also looks critically at contemporary DIY methods often used in arts education. The thesis also describes a re-design of a clothing artifact "Dinosaurs", an original work by the author, and reflections on realized didactic complexes, that are thematically bounded by the diploma thesis' assignment and elaboration. The aim of the diploma thesis is to map issues of re-design with focus to apparel, its didactic transformation and verification of practical functionality of the resulting didactic complex.

This diploma thesis deals with the penetration of discourse of Communist power into the society through content of (women's) magazine Žena a móda within 50s and 60s. The aim of this thesis is to point out that the elements of communist ideology appeared also in media such as fashion magazine. First chapters of this thesis deal with socialism and its ideological propaganda and represent the importance of ideological symbols, propaganda and manipulation through the media. In connection with this the thesis represents also the political-economic situation in the textile and clothing industry and also uses the facts about the media control by the communist regime. On this basis the thesis presents an analysis of 240 issues of the Žena a móda magazine and focuses on selected ideological symbols such as socialist fashion, working clothes, relationship between the East and the West, ideological leaders and personalities, the Soviet Union as ideal, conceptualization of the "Great History" and the image of socialistic woman. The method of discourse analysis thus allowed to introduce the symbols in different historical and social contexts and also to point to their changes in time, specifically in the context of comparing their likeness in the 50s and 60s of 20th century. The content of Žena a móda magazine...

This diploma thesis "The Image of Lifestyle in Magazine Vlasta between 1990 and 1999" is focusing on media image of lifestyle in the nineties in Czechoslovakia, later Czech republic. The subjects which were investigated in terms of a lifestyle were: housing, fashion, health, eating, weight loss, sport, traveling, new technologies, consumer goods and beauty. The thesis is divided into two parts - theoretical and empirical part. In the theoretical part there is a political, historical, cultural and media environment in nineties. Empirical part describes a history and editorial staff of the magazine Vlasta. A content analysis was chosen for examining the magazine and it is described in methodological part. The goal of a quantitative and qualitative analysis is to prove stated hypotheses. The nineties meant for Czech people a lot of social changes and also everyday life was affected. The transformation involved habits and interests of people which can be observed during the decade. This diploma thesis is focusing on changes in lifestyle because of commercialism. Observes how much more people were interested in traveling considering new possibilities and aims also on health lifestyle.

The focus of this diploma thesis is the development and change in printed media. It is aimed at fashion periodicals from their beginning to present time. Czech mutations of ELLE and Harper's Bazaar were chosen as specific examples. The thesis is divided into several independent sections. In the first one, terms and theoretical solutions are defined and later further examined. The theory of parasocial interaction is used to view the chosen media as if they were individuals able to establish relationships with their readers through social media. Media are also assessed as a constituent of an industry field, in which rivalries take place and therefore it is necessary to adjust to the changing technological environment. Next part of the thesis is an attempt to describe the development of fashion magazines with an extra focus on visual transformation as well as on the change of communication strategies towards readers. Situation abroad and in the Czech Republic is detailed. In the practical section, there is an attempt at answering the research question, what are the communication options and how are they used in the traditional printed fashion magazines in the online setting. This part is based on quality and quantity methods such as questionnaires, elite interview, descriptive analysis of web pages...

The thesis How mothers and daughters perceive and use fashion themes in lifestyle magazines for women is aimed at generational differences when it comes to perception of media content. Specifically, it examines differences in perception of fashion phenomenon presented in lifestyle magazines for women (e.g.: ELLE and Cosmopolitan) by mothers and their daughters. Today, not only individuals, but also family relations are influenced by new media, new technologies, and new forms of media content, therefore I focused on differences in consumption of those lifestyle magazine between two generations of women within a family. The thesis first introduces some theories on social construction of reality; how fashion is presented in magazines; how women as readers perceive fashion and how this influences readers' identities as a result of magazines' consumption, and how advertising is perceived by readers. Theoretical knowledge is then researched. Qualitative research was conducted on ten pairs of respondents (mother - daughter) in the form of interviews. The results show that lifestyle magazines do not serve as a main source of information about fashion anymore. Many young women are more likely to search for information related to fashion on the Internet today. Mothers and daughters do not happen to read and...