Relevant bibliographies by topics / Catalog marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Catalog marketing'

Author: Grafiati
Published: 29 June 2021
Last updated: 29 July 2025

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Journal articles on the topic "Catalog marketing"

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Agustino, Muhammad, Kustaji Kustaji, Fauzian Noor, and Mugito Citrapati. "Pendampingan Pembuatan Katalog Produk pada UMKM Batik Sekar Rinambat sebagai Media Pemasaran." PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat 9, no. 3 (2024): 502–9. http://dx.doi.org/10.33084/pengabdianmu.v9i3.6556.

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MSME problems lie in the strategy and limitations of marketing methods. This activity is a collaborative effort aimed at increasing product awareness and sales. UMKM Sekar Rinambat was founded in 2021 with traditional Bojonegoro batik products. Until now, we still face challenges in penetrating a more comprehensive market because we don't use the proper marketing methods. This service activity focuses on assistance in creating product catalogs; marketing strategies can be improved. Product catalogs act as a communication tool facilitating product exposure to potential consumers. This catalog i
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Pratiwi, Dinda Ayu, Dliyaul Abidah, Femilia Hajar Ilhami, et al. "Pengembangan Usaha Mikro Kecil Menengah Melalui Pembuatan E-Katalog Di Kerajinan Tenun Ikat Medali Mas Bandar Kidul Kota Kediri." Welfare : Jurnal Pengabdian Masyarakat 2, no. 4 (2024): 791–96. https://doi.org/10.30762/welfare.v2i4.1755.

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The Medali Mas ikat weaving craft in Bandar Kidul, Kediri City, is one of the creative economic sectors that has great potential to be developed. However, limitations in product marketing and promotion are the main obstacles to sustainability and increasing business competitiveness. This community service activity aims to increase the capacity of Medali Mas micro, small and medium enterprises (MSMEs) through the development of e-catalogs as a modern promotional media. The implementation method uses the ABCD (Asset-Based Community Development) approach, which involves identifying local potentia
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Fathurrahman, Ahmad. "Designing A Catalog of UMKM Metal Crafts in Fancy Copper as A Branding and Marketing Media." JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA 5, no. 1 (2024): 51–60. http://dx.doi.org/10.47942/jpttg.v5i1.1558.

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: Promotion plays a crucial role in enhancing sales in the Micro, Small, and Medium Enterprises (MSME) sector. One proven method of promotion that effectively influences consumer purchasing decisions is through the use of product catalogs, whether in print or digital form. Catalogs not only serve as sources of product information but also function as tools to promote the unique features of the offered products. In this context, this Community Service Program (KKN) is dedicated to creating product catalogs for Fancy Copper, an MSME. The objective of this program is to introduce copper and brass
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Mariam, Siti, and Abdul Haeba Ramli. "Pengenalan Digital Marketing E-Katalog bagi UMKM Binaan Jakpreneur." Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat 5, no. 1 (2022): 74–83. http://dx.doi.org/10.31334/jks.v5i1.2429.

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The purpose of community service is to introduce e-catalog digital marketing to MSME players in DKI Jakarta Province. Jakpreneur-assisted MSME actors in DKI Jakarta Province are partners in this community service. The main problems faced by partners are the limited knowledge and skills of partners in utilizing digital marketing, partners do not have good quality product photos and partners do not have product catalogs. The solutions offered to partners are assistance in understanding the right digital marketing and making product catalogs including product data collection, product photos and p
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Marcos, Evania Liana, and Reynold Richardo. "DEVELOPING MARKETING STRATEGY OF MADANA TILES SURABAYA TO ENTER THE NEW MARKET ON SOUTHEAST ASIA." International Journal of Applied Business and International Management 2, no. 3 (2018): 35–55. http://dx.doi.org/10.32535/ijabim.v2i3.21.

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Madana Tiles is the first cement tile company in Surabaya city. Due to being produced entirely by hand, the Tile of Madana Tiles is assured of its authenticity and uniqueness. With a periodically supervised production process, it allows us to control the entire process with the best results and competitive pricing.Cement tiles have been used and produced in Indonesia for tens or even hundreds of years, and have become part of Indonesian culture, therefore, the vision of madana tile is to preserve the culture by introducing its products and providing opportunities to the community by opening em
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Azizah, Adinda Riyun, Aang Abimasar, Agastia Teguh Pambudi, Ahmad Laskar Putra Ardiansyah, and Ahmad Taufiqi. "Strategi Branding UMKM melalui Pembuatan Katalog Produk Digital untuk Meningkatkan Daya Saing Kedai Tahu Bakso Mama Jo." Welfare : Jurnal Pengabdian Masyarakat 3, no. 1 (2025): 179–84. https://doi.org/10.30762/welfare.v3i1.2175.

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MSMEs play an important role in the economy, but still face challenges in marketing, especially in the digital era. Kedai Tahu Bakso Mama Jo, as one of the MSMEs, experiences limitations in branding and product promotion strategies. This community service program aims to increase the competitiveness of Kedai Tahu Bakso Mama Jo through the creation of a digital product catalog. The method used is Community-Based Research (CBR), which involves training, mentoring, and implementation of digital catalogs on an online platform. The results of the activity showed that the digital catalog succeeded i
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Basid, Abdul. "Reinterpretation Strengthening Catalog Sharing Using Whatsapp Business As An Online Marketing Media At Pande Besi In Sumberpasir Village." Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat 4, no. 1 (2023): 01–13. http://dx.doi.org/10.53515/aijpkm.v4i1.74.

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This service aims to strengthen catalog sharing among micro, small, and medium enterprises (UMKM) in Pande Besi, Sumberpasir Village, using WhatsApp Business as an online marketing medium. The community service assists Pande Besi's UMKM in utilizing WhatsApp Business to promote their products online. The author teaches participants how to create a digital catalog and how to use WhatsApp Business features to facilitate the marketing process.The service is provided through direct training to Pande Besi's UMKM and communication and consultation through a WhatsApp group. This training includes an
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Himma, Mahmudatul, Diana Eka Poernamawati, Achmad Zaini, Ayu Sulasari, Muhamad Muwidha, and Evi Suwarni. "PELATIHAN DAN PENDAMPINGAN PEMBUATAN KATALOG PRODUK PADA UMKM MITRA POLINEMA DI DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG." Jurnal Pengabdian kepada Masyarakat 11, no. 1 (2024): 62–66. http://dx.doi.org/10.33795/abdimas.v11i1.5411.

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This community service aims at training and assistance in making product catalogs for polynema partner MSMEs in Duwet Village, Tumpang District, Malang Regency, which at that time there was still no porduk catalog available, so that marketing activities were still not optimal. The creation of this product catalog is expected as a means of promotion to introduce products made by Duwet Village residents to the wider community. This community service activity in the form of training and assistance in making product catalogs is divided into two stages, the first is that the Duwet village community
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Ahmad El Dameh, Yousef, and Hamad AL Ghadeer. "The Impact of Traditional Direct Marketing on Creating Brand Awareness: Case Study on IKEA in Jordan." International Journal of Business and Management 14, no. 3 (2019): 130. http://dx.doi.org/10.5539/ijbm.v14n3p130.

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This study aims to examine the impact of traditional direct marketing represented by flyer, catalog and direct mail on creating brand awareness for the IKEA group in Jordan. Analytical methodologies were used to conduct this quantitative study. The needed data was collected through a questionnaire distributed to (506) respondents from Jordanian customers in the city of Amman. Data was analyzed by SPSS. Descriptive and analytical analysis were conducted using Cronbach’s alpha, ANova multiple and simple regression. 
 
 The main findings of the study indicate that IKEA group u
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Rudy, Setyadi, and Ranggadara Indra. "Augmented reality using features accelerated segment test for property catalogue." TELKOMNIKA Telecommunication, Computing, Electronics and Control 18, no. 1 (2020): 140–47. https://doi.org/10.12928/TELKOMNIKA.v18i1.13039.

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Promotional media used in the marketing of housing using catalogs that display 2D images of houses from one side of the house make potential customers unable to imagine the design of all parts of the house. Augmented Reality can be used as an interactive marketing media so that it can be used to display homes in 3D so that they appear more real from all sides so that prospective customers can consider the type of house to be chosen. Development of this application using the Multimedia Development Life Cycle. Application development uses the FAST algorithm as detection of home catalog markers t
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Dissertations / Theses on the topic "Catalog marketing"

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Andersson, Maria, and Carin Persson. "Att vara eller icke vara - de digitala produktkatalogernas framtid : En kvalitativ studie om konsumenters upplevelse av digitala produktkataloger." Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45958.

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Denna studies syfte är att skapa förståelse för hur konsumenter upplever användandet av digitala produktkataloger och vad för typ av värde de ger dem. För att undersöka detta skedde en observation i kombination med intervju av tio respondenter i åldrarna 21–72 år. Respondenterna fick söka upp en av tre i förväg utvalda digitala kataloger inom kategorin sällanköpsvaror för att sedan beskriva sin upplevelse. Uppsatsförfattarna arbetade efter en intervjuguide i samband med intervjuerna som tog 15–20 minuter var. Resultatet visar att de flesta upplever någon typ av svårighet i användandet av de di
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Escobar, González Cristina. "Marketing Catalan wine from a value chain approach." Doctoral thesis, Universitat Politècnica de Catalunya, 2017. http://hdl.handle.net/10803/457586.

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The overall objective of this thesis is to explore the attitudes towards Catalan wines in Catalonia from a value chain approach. The first part of the thesis focuses on consumers' wine preferences in Catalonia. To tackle this issue, DCE have been applied. The second part of the thesis aims to identify the attributes of a wine supply service that help to develop stable relationships among the actors along the value chain. This part of the research has embraced the main agents of the OOH-consumption, namely wine distributors and restaurateurs. For this analysis the MEC methodology has been imple
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Viscarri, Colomer Jesús. "Iniciativas de marketing social en el pequeño comercio catalán y su impacto en la rentabilidad empresarial : sobre limitaciones, oportunidades y palancas clave del modelo de negocio del adoptante." Doctoral thesis, Universitat Politècnica de Catalunya, 2015. http://hdl.handle.net/10803/336684.

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The motivation for this study is based on the inclusion of social marketing actions in the business model of small businesses. Whether these initiatives arise from social scrutiny or leaders¿ commitment, they provide a return by improving positioning, reinforcing customer service and, in short, boosting sales. Without doubt, both academic and business literature has recognized such policies and the returns provided for large companies. Swayed by this, some small retailers have willingly adopted similar policies, carrying out actions recognized by some stakeholders that have a positive influenc
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Granlund, Kajsa, and Ylva Julihn. "Katalog vs Nätbutik : en studie om produktpresentation av modevaror inom distanshandeln." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19616.

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The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids. It might be that the catalogue has poten
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Gaal, Brigitte D. "Apparel descriptions in catalogs and perceived risk associated with catalog purchases." Thesis, 1996. http://hdl.handle.net/1957/12009.

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Chen, Cheng-Yu, and 陳祐誠. "Clustering of Mixed Data with Application to Catalog Marketing." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/56043534448094622857.

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碩士<br>國立雲林科技大學<br>資訊管理系碩士班<br>93<br>The goal of clustering is to identify distinct groups in a dataset. Many clustering algorithms have been published so far, but often limited to numeric or categorical data. However, lots of real world data are mixed, numeric and categorical. Relatively few works have been done on clustering mixed data. In this paper, we propose a clustering algorithm CAVE which is based on variance and entropy and is capable of clustering mixed data. For the numeric part of the data, we use the variance to measure their similarity. To measure the similarity between categoric
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Chen, Yin-Ju, and 陳盈如. "The Study of Electronic Catalog Marketing Implements in the Retailing Commerce." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/53481337002310550800.

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碩士<br>國防管理學院<br>資源管理研究所<br>91<br>With the changing of market, public marketing is no longer satisfied by customers with traditional ways. Personalized marketing is a new trend due to the change and need of market. Catalog thereby is a change from traditional form to electronic catalog in order to implement marketing not only to products but also to customers. The objective of this paper is describing as the following: (1) In terms of implementing data mining, we seek specific data pattern of customer data, product data, and transaction data. By doing so, we can propose the way of cross selling
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Lo, Chi-Fu, and 駱祺夫. "A Study on the Effects of SMS Messaging as a Tool for Catalog Marketing." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/pr4muy.

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碩士<br>國立臺灣師範大學<br>全球經營與策略研究所<br>103<br>In recent years, due to rapid development and advancement of science and technology, 3C products popularization, retail sales channel diversification, marketing changed from the traditional store where sales were executed by sales staff and have expanded into mail order catalog, TV, and online shopping. Today TV shopping and Internet Shopping are both favorite shopping methods as they provide consumers no restrictions on time and location and have gradually become the mainstream of consumer shopping channel. For a long time, Catalog marketing has been de
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Yu, Ya-ting, and 游雅婷. "The Study on Success Factors of Catalog Marketing Based on the Case of Mechanical Components Company." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f8nmqw.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>102<br>In this case, Company M, headquartered in Japan, is a mechanical component supplier, who utilizes its Catalog marketing system to establish a unique business model, which offers enterprise customers a highly-efficient mechanical component acquisition channel with service of short delivery time and no requirement for MOQ (minimum order quantity). From a trader to customers’ procurement agent, Company M consolidates numbers of small-scale manufacturers to develop products based on customers’ demands and supply them with full range of mechanical components throug
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Chen, Ying-jen, and 陳瑩真. "A Study on the Factors Influencing Catalog Shopping as a form of Direct Marketing within Kaohsiung City, Taiwan." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/68036206556155113665.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>92<br>Due to recent development of Taiwan’s economy with increasing dual-earner families and development of distribution system, many companies have introduced catalog-shopping in an attempt to make it into another marketing channel. Catalog shopping has been used for many years in US and Japan and have successfully became one of the shopping channels for consumers. Similarly, catalog shopping has been introduced into Taiwan fifty years ago, but it has not been well accepted in the marketplace. The background of Taiwan is different from American and Japan, thus,
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Books on the topic "Catalog marketing"

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Muldoon, Katie. How to profit through catalog marketing. 3rd ed. NTC Business Books, 1996.

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Muldoon, Katie. Catalog marketing: The complete guide to profitability in the catalog business. 2nd ed. American Management Association, 1988.

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Special Supplemental Nutrition Program for Women, Infants, and Children (U.S.), National Association of WIC Directors., and Texas. Dept. of Health., eds. WIC outreach & marketing: 1998 national WIC catalog. Texas Dept. of Health, 1998.

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Fenvessy, Stanley J. Fenvessy on fulfillment: The catalog executive's guide. Catalog Age Publishing Corp., 1988.

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Washington (State). Dept. of Agriculture. International Marketing Program., ed. Washington State exporters catalog. 3rd ed. Washington State Dept. of Agriculture, International Marketing Program, 2000.

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Washington (State). Dept. of Agriculture. International Marketing Program., ed. Washington State exporters catalog. 3rd ed. Washington State Dept. of Agriculture, International Marketing Program, 2000.

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Allen, Cliff. Web catalog cookbook. Wiley Computing Pub., 1997.

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Marsalisi, Maryann. Catalog start-up resource guide. 2nd ed. Direct Marketing Association, 1991.

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Chernis, Anna. State of the catalog industry. 2nd ed. Direct Marketing Association, 2008.

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Bond, William J. Home-based catalog marketing: A success guide for entrepreneurs. McGraw-Hill, 1994.

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Book chapters on the topic "Catalog marketing"

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Jones, Joseph M. "Preliminary Findings from a Study on the Catalog Shopping Medium." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_128.

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Riecken, Glen, Ugur Yavas, and A. Coskun Samli. "Catalog Shopping: Problems and Prospects in Small Communities." In Marketing Horizons: A 1980's Perspective. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10966-4_46.

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Gonzalez, Christine. "A Study of the Impact of Shopping Orientation on the Perception-Value-Satisfaction Links During an Electronic Catalog Visit." In Creating and Delivering Value in Marketing. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11848-2_23.

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Jones, Joseph. "Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition: An Abstract." In Marketing Opportunities and Challenges in a Changing Global Marketplace. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39165-2_229.

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Van Auken, Stuart. "The Retail Service Innovator: A Canonical-Based Segmentation of the Early Adopter Catalog-Grocery User." In Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16937-8_28.

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Gonzalez, Christine. "Satisfaction Following an Electronic Catalogue Visit: The Impact of Perceived Legibility and Perceived Stimulation." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11882-6_59.

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Jones, Joseph M. "The Role Of Need For Cognition On Responses To Catalogs." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_218.

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Åstrøm, Jonas Karlsen, and Gunhild Wedum. "Fra flaggskip til forbruker: Betydningen av den fysiske butikken og DTC-salg." In https://cdforskning.no/cdf/catalog/book/254. Cappelen Damm Forskning/NOASP, 2025. https://doi.org/10.23865/cdf.254.ch7.

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The phenomenon of “retail apocalypse” and declining physical store usage has prompted brand suppliers globally and in Norway to rethink their marketing and sales strategies. This shift has led suppliers to explore Direct-to-Consumer (DTC) approaches and establish experiential retail environments. This chapter examines how brands change their sales and marketing channels by opening physical flagship stores, adapting these spaces to counteract the decline in customer visits, and leveraging experiences to boost product and service sales. The role of physical stores is examined within the context
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Little, John D. C. "Information Technology in Marketing." In Information Technology and the Corporation of the 1990s. Oxford University PressNew York, NY, 1994. http://dx.doi.org/10.1093/oso/9780195068061.003.0020.

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Abstract Information Technology Is Everywhere Information technology pervades marketing When you answer the telephone, a computer may be calling with a sales message. If you buy shares of Intel, Microsoft, or another company listed with NASDAQ, you trade on an electronic market. NASDAQ has no physical location where traders meet. Instead, a network of securities dealers set bid and ask prices through connections to a common computer (see Figure 20.1). When I call Sears, Roebuck to place a catalog order, the Sears operator asks me my phone number. Then she tells me my name and address. Obviousl
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Freidenfelds, Lara. "Buying for the Baby." In The Myth of the Perfect Pregnancy. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190869816.003.0006.

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During the nineteenth century Americans increasingly bought rather than made their material possessions, and in the early twentieth century a robust market for baby and children’s goods emerged, via department stores and mail order catalogs such as the Sears catalog. In the mid-twentieth century marketers grew increasingly sophisticated and increasingly regarded expectant parents as a lucrative market, heeding the advice of market researchers such as Ernest Dichter. By the early twenty-first-century marketers could purchase first-trimester marketing lists reaped from online due date predictors
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Conference papers on the topic "Catalog marketing"

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Liao, Shu-hsien, and Yao-hsuan Yang. "Social media and internet celebrity for social commerce intentional and behavioral recommendations." In Human Interaction and Emerging Technologies (IHIET-FS 2025): Future Systems and Artificial Intelligence Applications. AHFE International, 2025. https://doi.org/10.54941/ahfe1005967.

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Social media is an online media platform based on interests and creative content formed by a group of Internet users. Internet celebrities are people who become famous on the Internet, increasing their popularity by their social networking or video websites. Social commerce (s-ecommerce) is the combination of social relations and commercial transaction activities. The combination of social media and Internet celebrities is an emerging model for the development of s-ecommerce. Recommendation systems are an effective alternative to search algorithms because they help users find items that they a
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Liao, Shu-hsien, and Yao-hsuan Yang. "Social media and internet celebrity for social commerce intentional and behavioral recommendations." In Human Interaction and Emerging Technologies (IHIET-FS 2025): Future Systems and Artificial Intelligence Applications. AHFE International, 2025. https://doi.org/10.54941/ahfe10059725967.

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Social media is an online media platform based on interests and creative content formed by a group of Internet users. Internet celebrities are people who become famous on the Internet, increasing their popularity by their social networking or video websites. Social commerce (s-ecommerce) is the combination of social relations and commercial transaction activities. The combination of social media and Internet celebrities is an emerging model for the development of s-ecommerce. Recommendation systems are an effective alternative to search algorithms because they help users find items that they a
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Pitarque, Albert, and Montserrat Guillen. "An algorithm to fit conditional tail expectation regression models for vehicle excess speed in driving data." In CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics. Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/carma2020.2020.11512.

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Marketers are faced with the daunting challenge of identifying insights anddelivering the right combination of online and offline tactics to engageconsumers at various stages along the consumer journey. In this paper, weinvestigate the effects of retargeting in a multichannel environment. Using athree-stage modeling approach, we find retargeting is an effective advertisingactivity to influence purchase incidence, but only when combined with otherspecific marketing activities. While catalogs and emails have positivesynergies with retargeting, website visits and retargeting have a negativesynerg
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Kubo, Yoshito, and Osamu Sato. "Differences in processes and outcomes between starting from in-house industrial designers and starting from R and D engineers in design-driven innovation." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002558.

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This research aims to clarify the differences in development processes, new product outlines, and post-launch results between two cases of design-driven innovation (DDI), one starting from industrial designers and the other starting from engineers.SignificanceThe importance of design for gaining a competitive advantage is well documented in many countries with a strong tradition of industrial design, such as Italy, Sweden, and Japan. The DDI concept proposed by Roberto Verganti has been developed based on the analysis of more than 50 case studies, mainly from the manufacturing industry. Howeve
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Reports on the topic "Catalog marketing"

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Østergaard, Sigrid, and Jessica Aschemann-Witzel. SAVING THE WORLD, ONE PLATE AT A TIME? Aarhus University, 2025. https://doi.org/10.7146/aul.549.

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The PlantPro project aimed at researching the acceleration of an efficient green consumer behaviour transition in the food sector, with a major focus on more plant-rich diets. It is a research project funded by Innovation Fund Denmark which ran from the first of April, 2021 to December, 2024. Social scientists focusing on the food sector from three Danish universities, including Aarhus University, Copenhagen Business School, and the University of Copenhagen, collaborated with 16 partners – sector representatives from large and small companies, retailers, NGO´s, think tanks, and network organis
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