Log in

Relevant bibliographies by topics / Catalog marketing / Journal articles

To see the other types of publications on this topic, follow the link: Catalog marketing.

Journal articles on the topic 'Catalog marketing'

Author: Grafiati

Published: 29 June 2021

Last updated: 29 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Catalog marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Agustino, Muhammad, Kustaji Kustaji, Fauzian Noor, and Mugito Citrapati. "Pendampingan Pembuatan Katalog Produk pada UMKM Batik Sekar Rinambat sebagai Media Pemasaran." PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat 9, no. 3 (2024): 502–9. http://dx.doi.org/10.33084/pengabdianmu.v9i3.6556.

Full text

Abstract:

MSME problems lie in the strategy and limitations of marketing methods. This activity is a collaborative effort aimed at increasing product awareness and sales. UMKM Sekar Rinambat was founded in 2021 with traditional Bojonegoro batik products. Until now, we still face challenges in penetrating a more comprehensive market because we don't use the proper marketing methods. This service activity focuses on assistance in creating product catalogs; marketing strategies can be improved. Product catalogs act as a communication tool facilitating product exposure to potential consumers. This catalog i

APA, Harvard, Vancouver, ISO, and other styles

2

Pratiwi, Dinda Ayu, Dliyaul Abidah, Femilia Hajar Ilhami, et al. "Pengembangan Usaha Mikro Kecil Menengah Melalui Pembuatan E-Katalog Di Kerajinan Tenun Ikat Medali Mas Bandar Kidul Kota Kediri." Welfare : Jurnal Pengabdian Masyarakat 2, no. 4 (2024): 791–96. https://doi.org/10.30762/welfare.v2i4.1755.

Full text

Abstract:

The Medali Mas ikat weaving craft in Bandar Kidul, Kediri City, is one of the creative economic sectors that has great potential to be developed. However, limitations in product marketing and promotion are the main obstacles to sustainability and increasing business competitiveness. This community service activity aims to increase the capacity of Medali Mas micro, small and medium enterprises (MSMEs) through the development of e-catalogs as a modern promotional media. The implementation method uses the ABCD (Asset-Based Community Development) approach, which involves identifying local potentia

APA, Harvard, Vancouver, ISO, and other styles

3

Fathurrahman, Ahmad. "Designing A Catalog of UMKM Metal Crafts in Fancy Copper as A Branding and Marketing Media." JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA 5, no. 1 (2024): 51–60. http://dx.doi.org/10.47942/jpttg.v5i1.1558.

Full text

Abstract:

: Promotion plays a crucial role in enhancing sales in the Micro, Small, and Medium Enterprises (MSME) sector. One proven method of promotion that effectively influences consumer purchasing decisions is through the use of product catalogs, whether in print or digital form. Catalogs not only serve as sources of product information but also function as tools to promote the unique features of the offered products. In this context, this Community Service Program (KKN) is dedicated to creating product catalogs for Fancy Copper, an MSME. The objective of this program is to introduce copper and brass

APA, Harvard, Vancouver, ISO, and other styles

4

Mariam, Siti, and Abdul Haeba Ramli. "Pengenalan Digital Marketing E-Katalog bagi UMKM Binaan Jakpreneur." Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat 5, no. 1 (2022): 74–83. http://dx.doi.org/10.31334/jks.v5i1.2429.

Full text

Abstract:

The purpose of community service is to introduce e-catalog digital marketing to MSME players in DKI Jakarta Province. Jakpreneur-assisted MSME actors in DKI Jakarta Province are partners in this community service. The main problems faced by partners are the limited knowledge and skills of partners in utilizing digital marketing, partners do not have good quality product photos and partners do not have product catalogs. The solutions offered to partners are assistance in understanding the right digital marketing and making product catalogs including product data collection, product photos and p

APA, Harvard, Vancouver, ISO, and other styles

5

Marcos, Evania Liana, and Reynold Richardo. "DEVELOPING MARKETING STRATEGY OF MADANA TILES SURABAYA TO ENTER THE NEW MARKET ON SOUTHEAST ASIA." International Journal of Applied Business and International Management 2, no. 3 (2018): 35–55. http://dx.doi.org/10.32535/ijabim.v2i3.21.

Full text

Abstract:

Madana Tiles is the first cement tile company in Surabaya city. Due to being produced entirely by hand, the Tile of Madana Tiles is assured of its authenticity and uniqueness. With a periodically supervised production process, it allows us to control the entire process with the best results and competitive pricing.Cement tiles have been used and produced in Indonesia for tens or even hundreds of years, and have become part of Indonesian culture, therefore, the vision of madana tile is to preserve the culture by introducing its products and providing opportunities to the community by opening em

APA, Harvard, Vancouver, ISO, and other styles

6

Azizah, Adinda Riyun, Aang Abimasar, Agastia Teguh Pambudi, Ahmad Laskar Putra Ardiansyah, and Ahmad Taufiqi. "Strategi Branding UMKM melalui Pembuatan Katalog Produk Digital untuk Meningkatkan Daya Saing Kedai Tahu Bakso Mama Jo." Welfare : Jurnal Pengabdian Masyarakat 3, no. 1 (2025): 179–84. https://doi.org/10.30762/welfare.v3i1.2175.

Full text

Abstract:

MSMEs play an important role in the economy, but still face challenges in marketing, especially in the digital era. Kedai Tahu Bakso Mama Jo, as one of the MSMEs, experiences limitations in branding and product promotion strategies. This community service program aims to increase the competitiveness of Kedai Tahu Bakso Mama Jo through the creation of a digital product catalog. The method used is Community-Based Research (CBR), which involves training, mentoring, and implementation of digital catalogs on an online platform. The results of the activity showed that the digital catalog succeeded i

APA, Harvard, Vancouver, ISO, and other styles

7

Basid, Abdul. "Reinterpretation Strengthening Catalog Sharing Using Whatsapp Business As An Online Marketing Media At Pande Besi In Sumberpasir Village." Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat 4, no. 1 (2023): 01–13. http://dx.doi.org/10.53515/aijpkm.v4i1.74.

Full text

Abstract:

This service aims to strengthen catalog sharing among micro, small, and medium enterprises (UMKM) in Pande Besi, Sumberpasir Village, using WhatsApp Business as an online marketing medium. The community service assists Pande Besi's UMKM in utilizing WhatsApp Business to promote their products online. The author teaches participants how to create a digital catalog and how to use WhatsApp Business features to facilitate the marketing process.The service is provided through direct training to Pande Besi's UMKM and communication and consultation through a WhatsApp group. This training includes an

APA, Harvard, Vancouver, ISO, and other styles

8

Himma, Mahmudatul, Diana Eka Poernamawati, Achmad Zaini, Ayu Sulasari, Muhamad Muwidha, and Evi Suwarni. "PELATIHAN DAN PENDAMPINGAN PEMBUATAN KATALOG PRODUK PADA UMKM MITRA POLINEMA DI DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG." Jurnal Pengabdian kepada Masyarakat 11, no. 1 (2024): 62–66. http://dx.doi.org/10.33795/abdimas.v11i1.5411.

Full text

Abstract:

This community service aims at training and assistance in making product catalogs for polynema partner MSMEs in Duwet Village, Tumpang District, Malang Regency, which at that time there was still no porduk catalog available, so that marketing activities were still not optimal. The creation of this product catalog is expected as a means of promotion to introduce products made by Duwet Village residents to the wider community. This community service activity in the form of training and assistance in making product catalogs is divided into two stages, the first is that the Duwet village community

APA, Harvard, Vancouver, ISO, and other styles

9

Ahmad El Dameh, Yousef, and Hamad AL Ghadeer. "The Impact of Traditional Direct Marketing on Creating Brand Awareness: Case Study on IKEA in Jordan." International Journal of Business and Management 14, no. 3 (2019): 130. http://dx.doi.org/10.5539/ijbm.v14n3p130.

Full text

Abstract:

This study aims to examine the impact of traditional direct marketing represented by flyer, catalog and direct mail on creating brand awareness for the IKEA group in Jordan. Analytical methodologies were used to conduct this quantitative study. The needed data was collected through a questionnaire distributed to (506) respondents from Jordanian customers in the city of Amman. Data was analyzed by SPSS. Descriptive and analytical analysis were conducted using Cronbach&rsquo;s alpha, ANova multiple and simple regression.   The main findings of the study indicate that IKEA group u

APA, Harvard, Vancouver, ISO, and other styles

10

Rudy, Setyadi, and Ranggadara Indra. "Augmented reality using features accelerated segment test for property catalogue." TELKOMNIKA Telecommunication, Computing, Electronics and Control 18, no. 1 (2020): 140–47. https://doi.org/10.12928/TELKOMNIKA.v18i1.13039.

Full text

Abstract:

Promotional media used in the marketing of housing using catalogs that display 2D images of houses from one side of the house make potential customers unable to imagine the design of all parts of the house. Augmented Reality can be used as an interactive marketing media so that it can be used to display homes in 3D so that they appear more real from all sides so that prospective customers can consider the type of house to be chosen. Development of this application using the Multimedia Development Life Cycle. Application development uses the FAST algorithm as detection of home catalog markers t

APA, Harvard, Vancouver, ISO, and other styles

11

(Tsun-Yin) Tung, Tracie, Tun-Min (Catherine) Jai, and Leslie Davis Burns. "Attributes of apparel tablet catalogs: value proposition comparisons." Journal of Fashion Marketing and Management 18, no. 3 (2014): 321–37. http://dx.doi.org/10.1108/jfmm-12-2012-0073.

Full text

Abstract:

Purpose – To comprehend tablet catalog marketing, the purpose of this paper is to obtain an integrated descriptive analysis of tablet catalogs and to compare the value propositions between retailers’ and aggregators’ applications (apps). Design/methodology/approach – A total of 28 tablet catalog apps were content analyzed in terms of interface attributes. Next, based on the results, a χ2 analysis was applied to compare the value proposition between retailers and aggregators. Findings – The result showed that the value propositions of retailers and aggregators were significantly different in th

APA, Harvard, Vancouver, ISO, and other styles

12

Liao, Shu-Hsien, and Yin-Ju Chen. "Mining customer knowledge for electronic catalog marketing." Expert Systems with Applications 27, no. 4 (2004): 521–32. http://dx.doi.org/10.1016/j.eswa.2004.05.013.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Alfirah, Zelvi Gustiana, and Ananda Hadi Elyas. "CLOUD CATALOG DAN INTEGRASI DIGITAL MARKETING UMKM." Jurnal Pengabdian Masyarakat 2, no. 2 (2023): 194–204. https://doi.org/10.70340/japamas.v2i2.64.

Full text

Abstract:

DW Food Court (DFC) berlokasi di Glugur Kota, Kecamatan Medan Barat. Saat ini, DFC beranggotakan 10 UMKM kuliner yang dilaksanakan oleh mahasiswa/i yang masih aktif berkuliah di Universitas Dharmawangsa. Seiring perkembangan ilmu pengetahuan dan teknologi, pemahaman cloud catalog dan fitur digitalmarketing UMKM bertujuan untuk menghimpun data yang berkaitan dengan variasi produkUMKM dan jumlah mahasiswa yang berwirausaha. Akan tetapi, hal ini dianggap perlu adanya pendampingan usaha yang didukung dengan adanya pelatihan, bantuan modal/ fasilitas usaha, dan tentunya memerlukan suatu sistem digi

APA, Harvard, Vancouver, ISO, and other styles

14

Rena, Arriva Dwi Nisaul Hotimah Sonja Andarini. "Peningkatan Promosi Produk UMKM Es Cendol Sueger Melalui Penciptaan Foto Katalog." Nanggroe: Jurnal Pengabdian Cendikia 2, no. 4 (2023): 369–75. https://doi.org/10.5281/zenodo.8189806.

Full text

Abstract:

<em>The development of Micro, Small, and Medium Enterprises (UMKM) requires a strategy implemented in marketing their business products to enhance competitiveness and facilitate business growth, including through improving promotional efforts. One effective method for enhancing promotion is by creating marketing content through a product catalog. The goal of a product catalog is to visually and attractively promote products or services and make them easily shareable through social media, websites, or other marketing channels. This helps increase the interest of potential customers and assists

APA, Harvard, Vancouver, ISO, and other styles

15

Mardhatillah, Wahida, Dedi Junaedi, and Evinovita Evinovita. "Implementasi Direct Marketing pada Bank BPR Datagita Mustika." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 4, no. 1 (2021): 65–78. http://dx.doi.org/10.47467/alkharaj.v4i1.374.

Full text

Abstract:

This study aims to analyze the implementation, barriers and direct marketing solutions at PT. BPR Datagita Mustika. The method used is descriptive qualitative analysis with an interview approach and a saturated sample survey. The results showed that there were five media for direct marketing activities that were actively carried out by BPR Datagita Mustika, namely catalog media, online channels such as Instagram and Whatsapp, kiosk/office marketing, telemarketing, and face-to-face sales/offers, while the less active was direct post marketing ( direct mail). Marketing through television and onl

APA, Harvard, Vancouver, ISO, and other styles

16

Rivaldi, Riyan Rifki, Sofianti Safitri, Devita Arianti, et al. "Efforts to Improve Product Quality and Marketing of Palm Sugar Through Branding and E-Catalog in Karang Bayan Village, Lingsar District, West Lombok Regency." Unram Journal of Community Service 5, no. 2 (2024): 49–52. http://dx.doi.org/10.29303/ujcs.v5i2.465.

Full text

Abstract:

The purpose of implementing this activity is to help improve the quality of palm sugar production in Karang Bayan Village and to be able to expand market share, both local and modern markets by marketing through social media. This study used a descriptive method, namely UNRAM KKN students in Karang Bayan Village, Lingsar District, West Lombok Regency for the 2023 period conducted a survey directly to the location of palm sugar production. Based on the results of the discussion, it can be concluded that the production process of solid palm sugar includes the preparation of tools and materials,

APA, Harvard, Vancouver, ISO, and other styles

17

Arifiyani, Ferent Cindy, and Himawan Pramaditya. "Peningkatan efektivitas pemasaran pada usaha retail melalui digitalisasi katalog dengan microsite." Journal of Information System and Application Development 1, no. 1 (2023): 19–28. http://dx.doi.org/10.26905/jisad.v1i1.9860.

Full text

Abstract:

Changes in business systems are becoming increasingly important in the current technological era. The phenomenon of business digitization can affect many aspects, including marketing aspects in retail businesses that sell electronic products. In this case, it is necessary to modernize the sales system which still uses conventional business models by providing printed catalogs to customers. Print catalogs have limitations in the number of products that can be displayed and are less attractive to customers. This study aims to develop a sales system for electronic product retail businesses by dig

APA, Harvard, Vancouver, ISO, and other styles

18

Umi, Umi Khabibah, Pudji Herijanto, Fullchis Nurtjahjani, Nurdjizah Nurdjizah, and Lilies Nur Aini. "ONLINE AND OFFLINE MARKETING MENTORING AND TRAINING FOR SMEs IN JOYOGRAND MERJOSARI MALANG." Jurnal Pengabdian kepada Masyarakat 11, no. 2 (2024): 211–17. https://doi.org/10.33795/abdimas.v11i2.6489.

Full text

Abstract:

Assistance and training for SMEs in RW 8 Joyogrand Merjosari Malang Housing is a collaboration with the world of education. This is because there is a need for knowledge about marketing, both online through social media and offline through tools in the form of product catalogs. The catalog displays all the products produced, along with their prices, so this will really help potential consumers in recognizing and knowing what products are produced. The final thing that is hoped for is that a buying and selling transaction will occur between them. If you understand the meaning of promotion, you

APA, Harvard, Vancouver, ISO, and other styles

19

Vebyana Kusumawardani, Ina Sholihah Widiati, and Febrianta Surya Nugraha. "E-Catalog Produk Untuk Menunjang Presentasi Produk Bank Jateng." Jurnal Elektronika dan Teknik Informatika Terapan ( JENTIK ) 1, no. 3 (2023): 148–55. http://dx.doi.org/10.59061/jentik.v1i3.384.

Full text

Abstract:

The era is increasingly developing, technology is increasingly modern, one of which is a smartphone, with a smartphone activities have been helped for communication, work to style. Android-based smartphones have offered their touch and play applications to become the flagship devices of today's technology. E-catalog is an information system from a catalog that can be accessed digitally. The purpose of creating this system is to support the paperless program launched by the Sukoharjo Branch of Bank Jateng. In making this system, it includes various Bank Jateng products, filling out customer and

APA, Harvard, Vancouver, ISO, and other styles

20

Az Zahra, Sabrina Aulia, Asiel Bernike Remalya, and Leily Suci Rahmatin. "PEMBUATAN E-KATALOG SEBAGAI MEDIA PROMOSI DIGITAL UMKM WARGA RW 03 KELURAHAN MANYAR SABRANGAN." Jurnal AbdiMas Nusa Mandiri 7, no. 1 (2025): 17–23. https://doi.org/10.33480/abdimas.v7i1.5836.

Full text

Abstract:

Indonesia, with a population of around 270 million, has great potential to develop its economy through the utilization of existing resources. However, the challenges in strengthening the economy are still great, especially with the rapid development of technology 4.0 which affects the dissemination of information. Digital marketing strategies are key to driving economic growth, especially for MSMEs that often still use conventional marketing methods. Observation results show that many MSMEs face difficulties in implementing digital marketing due to lack of knowledge and skills. This community

APA, Harvard, Vancouver, ISO, and other styles

21

Hafidh Ardiyansyah Suwandi and Dwi Sudjanarti. "Pembuatan Katalog Produk Menggunakan Canva Sebagai Media Promosi Pada Warkop R. Basman Malang." Mutiara : Jurnal Penelitian dan Karya Ilmiah 2, no. 1 (2023): 28–36. http://dx.doi.org/10.59059/mutiara.v2i1.837.

Full text

Abstract:

Warkop R.Basman promotes with word of mouth brochures and through whatsapp. The purpose of this research is to create promotional media in the form of a product catalog using Canva which displays a design according to the criteria for a good catalog at Warkop R.Basman Malang, to improve promotional media to consumers. This research uses the type of action research involving 15 respondents consisting of 1 owner, 2 marketing experts, 2 design experts, and 10 consumers. This action research was conducted up to cycle II. Based on the EPIC theory (Emphaty, Persuasion, Impact, and Commun

APA, Harvard, Vancouver, ISO, and other styles

22

Nahda, Katiya, and Alldila Nadhira Ayu Setyaning. "Empowering Local Tailors with E-Catalog Creation and Digital Marketing: a Case Study from SMEs at Demak." Asian Journal of Community Services 3, no. 2 (2024): 219–26. http://dx.doi.org/10.55927/ajcs.v3i2.7672.

Full text

Abstract:

This program is designed to boost the digital prowess of tailors in the Semarang-Demak toll area, mentored by PT PPSD. Focused on e-catalog creation and digital marketing, it aims to sharpen their online marketing and cataloging skills. The goal is to widen their market presence, increase sales, and adapt to evolving digital trends. The initiative includes foundational training in e-catalog tools and digital marketing tactics, along with practical social media promotion strategies. Interactive workshops and mentorship sessions further reinforce this learning. By fostering collaboration between

APA, Harvard, Vancouver, ISO, and other styles

23

George, Morris, V. Kumar, and Dhruv Grewal. "Maximizing Profits for a Multi-Category Catalog Retailer." Journal of Retailing 89, no. 4 (2013): 374–96. http://dx.doi.org/10.1016/j.jretai.2013.05.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Stoltman, Jeffrey J., Kenneth A. Anglin, and Fred W. Morgan. "A Study of Prior and Intended Catalog Shopping." Journal of Marketing Channels 2, no. 4 (1993): 99–122. http://dx.doi.org/10.1300/j049v02n04_06.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Robles, Fernando, and Syed H. Akhter. "International Catalog Mix Adaptation." Journal of Global Marketing 11, no. 2 (1997): 65–91. http://dx.doi.org/10.1300/j042v11n02_05.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Merrilees, Bill, and Tino Fenech. "From catalog to Web: B2B multi-channel marketing strategy." Industrial Marketing Management 36, no. 1 (2007): 44–49. http://dx.doi.org/10.1016/j.indmarman.2006.06.014.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Hruschka, Harald. "Considering endogeneity for optimal catalog allocation in direct marketing." European Journal of Operational Research 206, no. 1 (2010): 239–47. http://dx.doi.org/10.1016/j.ejor.2010.01.031.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Hsu, Chung-Chian, and Yu-Cheng Chen. "Mining of mixed data with application to catalog marketing." Expert Systems with Applications 32, no. 1 (2007): 12–23. http://dx.doi.org/10.1016/j.eswa.2005.11.017.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Rita Kusumawati. "Assistance for East Waringin SMEs Go Digital." Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia 1, no. 3 (2021): 107–15. http://dx.doi.org/10.59247/jppmi.v1i3.15.

Full text

Abstract:

The purpose of this PPM KKN service program is to assist partners in this case 3 MSMEs in the East Waringin area, namely Bakinang coffee shop, Norbisa MSME, Ilinda MSME. The three MSMEs experienced almost the same problems, namely the limited area of product marketing, not yet utilizing digital marketing to promote and market their products. Moreover, the impact of the COVID-19 that hit, caused the demand for products from the three MSMEs to decrease drastically. In addition, business financial records have not been properly administered. To overcome these problems, this program uses the follo

APA, Harvard, Vancouver, ISO, and other styles

30

Suranto, Suranto, and ‪Dyah Ekaari Sekar Jatiningsih. "Revitalisasi Usaha Pengrajin Mendong di Sendangsari Minggir Sleman pada Era Pandemi Covid-19." PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat 8, no. 2 (2023): 217–23. http://dx.doi.org/10.33084/pengabdianmu.v8i2.2531.

Full text

Abstract:

The Covid-19 pandemic has had a real impact on Micro, Small, and Medium Enterprises in Indonesia, including in the Special Region of Yogyakarta. The Mendong craftsmanship “DERIJI HANDYCRAFT” in Sendangsari Village, Minggir, was among those that were severely affected. This community service activity aims to (1) innovate and catalog products to attract more consumers, (2) train and develop an online product marketing platform for partners, and (3) provide financial management training. Achieving these goals is done through training with discussion methods, lectures, and workshops with partners.

APA, Harvard, Vancouver, ISO, and other styles

31

Raihan, Muhammad, and Edi Surya Negara. "Expanding Promotion and Marketing of Village Products Through Smart Village System." PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic 11, no. 2 (2023): 233–40. http://dx.doi.org/10.33558/piksel.v11i2.7020.

Full text

Abstract:

Several villages in South Sumatra do not yet have a way to develop and advance their economy by selling local products that they make themselves, one of which is Burai Village. These products consist of agricultural products, handicrafts, special foods and typical clothing from the village. So far, the products they make are only sold and bought by people close to the village, both people from within the village and from outside the village. That way the income of village product sellers is not that big because the products they sell don't have a place to promote their products so that they ca

APA, Harvard, Vancouver, ISO, and other styles

32

Pacatan-Gomonit, Mary Jane. "Students’ Awareness and Usage of Koha – Online Public Access Catalog (OPAC)." British Journal of Multidisciplinary and Advanced Studies 6, no. 1 (2025): 26–60. https://doi.org/10.37745/bjmas.2022.04244.

Full text

Abstract:

The outbreak of the Covid-19 pandemic made a big impact towards the libraries. As face-to-face mode was constricted, the online digital marketing strategies became a tool to bridge the gap between the library and users through the promotion of online library services and resources. The study was conducted to determine the influence of students’ assessment of online library services and utilization of digital marketing strategies on their online engagements. There were 820 Senior High School students who participated in the study. The study utilized the descriptive-correlational design and data

APA, Harvard, Vancouver, ISO, and other styles

33

Subagio, Dyajeng Puteri Woro. "PEMETAAN POTENSI DAERAH DAN PENDAMPINGAN STRATEGI PEMASARAN UMKM DESA SUNGIWETAN." Fokus ABDIMAS 2, no. 2 (2023): 110–17. https://doi.org/10.34152/abdimas.2.2.110-117.

Full text

Abstract:

The potential of a region is an important aspect that the Village Government should focus on, with one of its primary objectives being the welfare of the community. The development of a village can be observed through its social and economic resources, as well as its ability to manage them. Sungiwetan Village has encountered challenges in mapping its regional potential. Consequently, the products originating from Sungiwetan remain underexposed and unknown to the wider community. Moreover, there are several untapped and underdeveloped regional potentials. Therefore, the community engagement tea

APA, Harvard, Vancouver, ISO, and other styles

34

Aminin and Moh.Bagus Nasrullo. "Penyusunan Pembukuan dan Digitalisasi Marketing Sebagai Wujud Peningkatan BUMDes di Desa Nglele." SNEB : Seminar Nasional Ekonomi dan Bisnis Dewantara 5, no. 1 (2023): 21–26. http://dx.doi.org/10.26533/sneb.v5i1.1120.

Full text

Abstract:

The establishment of Village Owned Enterprises (BUMDes) is the spearhead of Indonesia's development. However, not a few of the Bumdes programs are not running optimally. Lack of understanding of bookkeeping and program development in Bumdes is a problem that is often faced by village-owned enterprises. Therefore, together with students team in Nglele Village, they have helped improve the BUMDes Buana Sejahtera program in Nglele Village. Through the E-catalog registration program for MSMEs in Nglele village and also the bookkeeping assistance program is a form of developing the Bumdes program t

APA, Harvard, Vancouver, ISO, and other styles

35

Gönül, Füsun F., Byung-Do Kim, and Mengze Shi. "Mailing smarter to catalog customers." Journal of Interactive Marketing 14, no. 2 (2000): 2–16. http://dx.doi.org/10.1002/(sici)1520-6653(200021)14:2<2::aid-dir1>3.0.co;2-n.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Irianto, Wahyu Sakti Gunawan, Triyanna Widiyaningtyas, Sujito Sujito, et al. "Digitalisasi Produk UMKM Berbasis E-Katalog untuk Meningkatkan Komersialisasi Pemasaran di Lingkungan Komunitas UMKM PADUKA." Bulletin of Community Engagement 3, no. 2 (2023): 153. http://dx.doi.org/10.51278/bce.v3i2.826.

Full text

Abstract:

The Indonesian economy has traditionally relied heavily on the vital contributions of Micro, Small, and Medium Enterprises (MSMEs) to support economic growth and national development. MSMEs not only create jobs but also drive economic growth, especially after economic crises. This community engagement focuses on the Kasembon Subdistrict in Malang Regency and involves the PADUKA MSME Community. In this program, the introduction of an E-Catalog is presented as a solution to improve the marketing of MSME products. The results show that the implementation of the E-Catalog has enhanced the efficien

APA, Harvard, Vancouver, ISO, and other styles

37

Suwandewi, Putu Ayu Meidha, and Made Santana Putra Adiyadnya. "The Influence of Digital Literacy, Marketing Strategy, and Business Duration on The Income of MSMES Using E-Catalogs in Denpasar City." Jurnal Indonesia Sosial Sains 6, no. 7 (2025): 2216–26. https://doi.org/10.59141/jiss.v6i7.1769.

Full text

Abstract:

The development of the current era where digitalization is growing rapidly indirectly shifts the pattern of business people in running a business. Utilizing the marketplace as a medium to interact with buyers is an opportunity to be able to develop a business with a wider reach. The government, which is also active in the procurement process of goods and services, also uses electronic media in the procurement of goods and services to create a transparent shopping climate, fair competition, and shopping at reasonable prices. The purpose of this study is to determine the influence of digital lit

APA, Harvard, Vancouver, ISO, and other styles

38

Duffy, Dennis L. "Using on‐line retailing as a springboard for catalog marketing." Journal of Consumer Marketing 21, no. 3 (2004): 221–25. http://dx.doi.org/10.1108/07363760410534768.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Santoso, Agustinus, Ivan Permana, Edwin Zusrony, and Maya Utami Dewi. "Implementasi Aplikasi digitalisasi Produk UMKM dengan E-Katalog dan GIS secara terpadu untuk Pemetaan dan optimasi penjualan." Elkom : Jurnal Elektronika dan Komputer 15, no. 2 (2022): 383–92. http://dx.doi.org/10.51903/elkom.v15i2.841.

Full text

Abstract:

The behavior of changing the use of technology for business actors is very rapid. Information of system is form of data that has been processed through a certain model into information that can be used by the recipient in making decisions. Some MSME actors with a Data List of product images and detailed information on their products to be marketed to customers using laminated paper. Marketing information using the Website implements CMS with E-Catalog as an alternative solution. Reader and Viewers can view the Catalog privately or together. The treatment of the Plugin model with the CMS

APA, Harvard, Vancouver, ISO, and other styles

40

Saputri, Eka Nur, Ani Mekaniwati, Adil Fadillah, and Sulistiono Sulistiono. "Implementasi Strategi Direct Marketing Pada Hotel Grand Savero Bogor." Jurnal Aplikasi Bisnis Kesatuan 3, no. 1 (2023): 55–64. http://dx.doi.org/10.37641/jabkes.v3i1.1862.

Full text

Abstract:

ABSTRACT  The development of the times causes changes, one of which is the changes that occur in the hospitality business. The high competition in hotels requires every company to be able to carry out promotions. Direct marketing is one type of promotion that can be done in order to compete in the market. The purpose of this research is to find out: 1) how to implement direct marketing at the Grand Savero Bogor hotel. 2) obstacles in carrying out direct marketing promotions at the Grand Savero Bogor hotel 3) efforts to deal with direct marketing obstacles at the Grand Savero

APA, Harvard, Vancouver, ISO, and other styles

41

Hutagalung, Maasyithah. "DIRECT MARKETING ‘GALAXY CARE’ DALAM MEMPROMOSIKAN PRU PRIME HEALTHCARE PLUS OLEH MARKETING COMMUNICATION PT. PRUDENTIAL LIFE ASSURANCE." ESENSI: Jurnal Manajemen Bisnis 24, no. 3 (2022): 401–18. http://dx.doi.org/10.55886/esensi.v24i3.419.

Full text

Abstract:

Salah satu indikator dalam mengukur tingkat kesejahteraan masyarakat di dunia, khususnya di Indonesia, adalah kesehatan. Umumnya, perawatan di rumah sakit membutuhkan biaya yang tidak sedikit, namun hal ini dapat diminimalisir dengan memiliki suatu polis asuransi. PT Prudential Life Assurance merupakan salah satu perusahaan penyedia jasa asuransi jiwa di Indonesia yang memiliki asuransi kesehatan PRUPrime Healthcare Plus sebagai salah satu produknya. Program ‘Galaxy CARE’ milik PT Prudential Life Assurance memiliki tujuan kepedulian yang mencakupi seluruh masyarakat dunia untuk memiliki protek

APA, Harvard, Vancouver, ISO, and other styles

42

Salsabila, Eisa Aulia, Eka Aprilia Yasinta Putri, Eny Dwi Ayu Ismiati, Fajar Dwi Nur Afifah, and Efi Nuryani. "Penguatan Ekosistem Bisnis melalui Digitalisasi Produk UMKM Solusi Berkah Miliyarder." Welfare : Jurnal Pengabdian Masyarakat 3, no. 1 (2025): 154–59. https://doi.org/10.30762/welfare.v3i1.2179.

Full text

Abstract:

The rapid development of digital technology presents new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach. Solusi Berkah Miliyarder, an MSME located in Kediri, East Java, specializes in selling British Propolis. However, limited access to digital marketing has hindered its business growth. This community service program aimed to enhance the competitiveness of Solusi Berkah Miliyarder through the creation of an online catalog. The method used was Community-Based Research (CBR), involving training, mentoring, and implementation of a digital catalog via

APA, Harvard, Vancouver, ISO, and other styles

43

Arina Fatia Zahrah and Maskur. "DESIGN AN E-CATALOG ON INSTAGRAM USING CORELDRAW AS THE ADVERTISING." International Journal of Entrepreneur and Business Administration 1, no. 2 (2023): 67–77. http://dx.doi.org/10.33474/ijeba.v1i2.20817.

Full text

Abstract:

This research aims to provide complete information about Rumah Kinasih's products by developing E-Catalog as an advertising medium on Instagram. The research design used was Action Research. The research procedure consists of planning, action, observation, and reflection. Research data were collected through questionnaires distributed to 1 Owner, 2 marketing experts, 2 computer experts, 10 consumers, and 20 potential customers. The effectiveness of the design is measured using the EPIC Model (Emphaty, Persuasion, Impact, Communication). This is due to the attractive and creative design of the

APA, Harvard, Vancouver, ISO, and other styles

44

Tarigan, Andreas. "WEB-BASED SALES INFORMATION SYSTEM AT TOKO MANDIRI ELECTRONIC USING SOFTWARE DEVELOPMENT LIFE CYCLE (SDLC) METHOD." Instal : Jurnal Komputer 14, no. 02 (2022): 70–76. http://dx.doi.org/10.54209/jurnalkomputer.v14i02.46.

Full text

Abstract:

Toko Mandiri Elektronik is an electronics store in binjai that sells various types of electronics. Stores still use conventional methods (brochures, mouth to mouth). if there are additional items, the store must also manually change the item catalog to the store catalog. this research provides a solution for designing a website-based system that makes it easier for Toko Mandiri Elektronik in the product marketing process that can increase sales of electronic products at Toko Mandiri Elektronik. System development used by the author in analyzing the system using the SDLC method. The system gene

APA, Harvard, Vancouver, ISO, and other styles

45

Gehrt, Kenneth C., and Soyeon Shim. "A shopping orientation segmentation of French consumers: Implications for catalog marketing." Journal of Interactive Marketing 12, no. 4 (1998): 34–46. http://dx.doi.org/10.1002/(sici)1520-6653(199823)12:4<34::aid-dir4>3.0.co;2-o.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Gehrt, Kenneth C., and Soyeon Shim. "A shopping orientation segmentation of French consumers: Implications for catalog marketing." Journal of Interactive Marketing 12, no. 4 (1998): 34–46. http://dx.doi.org/10.1002/(sici)1520-6653(199823)12:4<34::aid-dir4>3.3.co;2-f.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Wilson, Andrew. "The Catalog Strategist's Toolkit." Journal of Direct, Data and Digital Marketing Practice 8, no. 1 (2006): 94–95. http://dx.doi.org/10.1057/palgrave.dddmp.4340558.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Abd. Rohim Alamsyah and Golan Hasan. "Penerapan Strategi Digital Marketing dan Promotion Mix pada UMKM Berry Catszone Batam." Jurnal Pengabdian Masyarakat Akademisi 1, no. 4 (2022): 39–46. http://dx.doi.org/10.54099/jpma.v1i4.370.

Full text

Abstract:

This service program involves one of the MSME partners in Batam City, namely Berry Catszone Batam. At the moment, partners issues only pertain to offline sales. The online sales system is still very limited and only relies on consumers who have settled or subscribed. This situation results from partners ignorance of the value of apllying digital strategies and using digital technology to run a corporation. This issue can be resolved by giving partners guidance and input through the use social media's built-in features, the creation of e-catalog and business growth promotion efforth. The activi

APA, Harvard, Vancouver, ISO, and other styles

49

Gönül, Füsun F., and Frenkel Ter Hofstede. "How to Compute Optimal Catalog Mailing Decisions." Marketing Science 25, no. 1 (2006): 65–74. http://dx.doi.org/10.1287/mksc.1050.0136.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Suminto, Miftahul Adi. "PERANCANGAN PRODUCT CATALOG ARDENT OFFICE FURNITURE SEBAGAI MEDIA KOMUNIKASI PEMASARAN KURSI KANTOR." Desain Komunikasi Visual Manajemen Desain dan Periklanan (Demandia) 9, no. 2 (2024): 149–74. https://doi.org/10.25124/demandia.v9i2.7263.

Full text

Abstract:

Salah satu media pemasaran yang saat ini sangat dibutuhkan berupa produkpemasaran dengan berbasis advanced terkait dengan informasi produk yang ingindipasarkan berupa, spesifikasi, warna, kategori jumlah produk yang dapat diketahuioleh calon konsumen dengan mudah dimengerti dan jelas. Pada umumnya, mediapemasaran merupakan suatu kolaborasi dalam bidang keilmuan manajemen denganbidang desain komunikasi visual yang diharapkan mampu memberikan solusi terkaitsaluran pemasaran dengan berbasis computerized yang mudah diakses, lengkap, danmenjawab permasalahan dari tim pemasaran dan marketing. Tujuan

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!