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Journal articles on the topic 'Causal branding'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Hu, Jing, Mingshun Song, and Xiao Yu. "Fuzzy Cognition on Factors Influencing the Co-Branding in Technical Standards Alliance – From Member Selection Perspective." Journal of Advanced Computational Intelligence and Intelligent Informatics 21, no. 6 (2017): 1065–72. http://dx.doi.org/10.20965/jaciii.2017.p1065.

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Branding is an important resource in a technical standards alliance. As a kind of essential resource utilization pattern, joint branding is beneficial for the enterprises in an alliance in realizing the increment of value. The selection of a cooperative partner is the first step in co-branding, and plays a significant role. This paper emphasizes the critical significance of alliance member selection for co-branding, and regards it as a breakthrough point in analyzing the key influential factors and causal correlation of such branding. Through a combination of a fuzzy cognitive map and the non-

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Nilasari, Alfi Karunia, and Berlian Primadani Satria Putri. "PENGARUH CO – BRANDING CHATIME – SASA TERHADAP BRAND EQUITY CHATIME." Journal of Management : Small and Medium Enterprises (SMEs) 16, no. 1 (2023): 71–83. http://dx.doi.org/10.35508/jom.v16i1.7931.

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This study aims to find out the influence of the Chatime-Sasa Co-branding on Chatime's Brand Equity. The method in this study is a quantitative method of the causal type. The authors use a non-probability sampling type that is purposive sampling. The current target sample of the study is 100 respondents. Based on the results of the study, the Co-branding variable has a significant positive influence on Brand Equity. Chatime-Sasa's Co-branding influences Chatime's Brand Equity by 45,4% and another 54,6% is influenced by other variables outside of Co-branding. The benefit of the current research

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Indriani, Jesi, and Chandra Kuswoyo. "PENGARUH CITY BRANDING PADA CITY IMAGE DAN KEPUTUSAN BERKUNJUNG WISATAWAN KE KABUPATEN PURWAKARTA." Jurnal Manajemen Maranatha 17, no. 1 (2017): 41. http://dx.doi.org/10.28932/jmm.v17i1.410.

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This research aims to investigate the influence of city branding on city image, investigate the influence of city branding on decision to visit, and investigate the influence of city image on decision to visit. The research method used in this study is explanatory research. Sample of 156 tourist visiting the tourist attractions in Purwakarta. Method of data is collection questionnaire, causal explanatory, and using Path Analysis. The result showed that city branding variable (X) significantly influence on city image (Y1) about 40,7%, city branding variable (X) significantly influence on decisi

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Ritnuang, Jutarat. "Causal relationship between athlete branding communication and social media communication process and value added of sports industry in Thailand." International Journal of Innovative Research and Scientific Studies 8, no. 1 (2025): 1631–38. https://doi.org/10.53894/ijirss.v8i1.4711.

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This research aimed to develop a model of the relationship between sports athlete branding communication, the social media communication process, and the value added to the sports industry in Thailand. This research employed a mixed-methods approach, combining quantitative and qualitative research. Quantitative methodology was used to test the cause-and-effect relationship between sports athlete branding communication, the social media communication process, and the value added to the sports industry in Thailand. Data were collected using questionnaires from 209 Thai individuals with experienc

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Andini, Anggie Lia, and Popy Rufaidah. "The Influence of Islamic Branding and Religiosity on Brand Image." AFEBI Islamic Finance and Economic Review 2, no. 02 (2018): 31. http://dx.doi.org/10.47312/aifer.v2i02.111.

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<p>The purpose of this study is to identify the magnitude of influence of Islamic branding and religiosity on brand image. Problem formulations in this research are whether there is an influence of Islamic branding and religiosity on brand image. This study uses explanatory survey method to explain the causal relationship of research variables through hypothesis testing. The population of the study is the consumers of cosmetic products in Indonesia. The study uses purpose sampling method, targeting the consumers of halal cosmetics and Islamic brands. Validity test results show that out o

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Gideon, Chukwunwem UBOEGBULAM, and Timipre AKOLOH-ISAAC Josephine. "HOTEL BRANDING AND PATRONAGE OF SELECTED 3-STAR HOTELS IN PORT HARCOURT." GPH-International Journal of Social Science and Humanities Research 04, no. 01 (2021): 70–82. https://doi.org/10.5281/zenodo.6965713.

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<em>This study examined the relationship between hotel branding and customer patronage of selected 3-star hotels in Port Harcourt. Two hypothesised relationships were formulated, with quality customer service and brand positioning serving as the dimensions of hotel branding. The study adopted the quasi-experimental research design and quantitative research approach and a causal design to test the influence of branding on components of customer patronage. The study population was hotel guests from registered 3-star hotels with the Commercial Department of the Rivers State Ministry of Commerce a

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Farizy, Noercholis, and Titik Harsoyo. "The Effect of Electronic Word of Mouth, Emotional Branding and Brand Characteristic on Fashion Product Purchasing Decisions in E-commerce Platform." Jurnal Ilmiah Manajemen Kesatuan 11, no. 3 (2023): 807–16. http://dx.doi.org/10.37641/jimkes.v11i3.2196.

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This research aims to analyze the influence of electronic word of mouth, emotional branding, and brand characteristics on purchasing decisions for Erigo products on Shopee e-commerce. The independent variables include electronic word of mouth, emotional branding, and brand characteristics, with purchasing decisions as the dependent variable. Employing a causal quantitative approach, data collection involved distributing questionnaires to 100 respondents who had previously made purchases on e-commerce. All questionnaire items for the variables demonstrated validity and reliability. Classical as

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Khairunnisa, Gina, and Zakiyah Zahara. "PENGARUH ISLAMIC BRANDING DAN PERILAKU RELIGIUS TERHADAP KEPUASAN NASABAH PADA BSM PALU." Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) 7, no. 3 (2021): 225–36. http://dx.doi.org/10.22487/jimut.v7i3.240.

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This study aims to analyze the influence of Islamic branding and religious behavior on customer satisfaction Bank Syariah Mandiri Palu. The research method used is a causal descriptive method with a sample of 60 people. The form of sampling in this study is non-probability with a purposive sampling technique. The analytical method used in this study is Partial Least Square (PLS) with the help of the SmartPLS 3.0 statistical program. The results showed that Islamic branding had a significant effect on customer satisfaction of Bank Syariah Mandiri Palu while religious behavior did not significan

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Rahimi, Elahe, Abbas Heidari, and Behrooz Ghasemi. "The Impact of Entrepreneurship-Based Branding on Startup Performance." International Journal of Innovation Management and Organizational Behavior 4, no. 1 (2024): 100–106. http://dx.doi.org/10.61838/kman.ijimob.4.1.12.

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Objective: The purpose of this study is to examine the influence of entrepreneurship-based branding on the performance of startups. Methodology: For this purpose, 52 managers or representatives of startups in the public services sector were considered as the population. Due to the small size of the population, no sampling was conducted, and all 52 individuals were studied. The research data were collected using a researcher-made questionnaire. Findings: The results indicate that entrepreneurship-based branding has a positive and significant impact on the performance of startups. Specifically,

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Rahimi, Elahe, Abbas Heidari, and Behrooz Ghasemi. "The Impact of Entrepreneurship-Based Branding on Startup Performance." International Journal of Innovation Management and Organizational Behavior 4, no. 1 (2024): 100–106. http://dx.doi.org/10.61838/kman.ijimob.4.1.13.

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Objective: The purpose of this study is to examine the influence of entrepreneurship-based branding on the performance of startups. Methodology: For this purpose, 52 managers or representatives of startups in the public services sector were considered as the population. Due to the small size of the population, no sampling was conducted, and all 52 individuals were studied. The research data were collected using a researcher-made questionnaire. Findings: The results indicate that entrepreneurship-based branding has a positive and significant impact on the performance of startups. Specifically,

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Shams, S. M. Riad. "Branding destination image: a stakeholder causal scope analysis for internationalisation of destinations." Tourism Planning & Development 13, no. 2 (2015): 140–53. http://dx.doi.org/10.1080/21568316.2015.1096299.

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Miswanto, Miswanto, and Dian Rumintang Irianti Sirait. "Pengaruh personal branding, tingkat kepuasan, trust, dan motivasi berkoperasi terhadap loyalitas anggota Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) “Bina Bersama” Lampung Utara." Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan 5, no. 3 (2022): 1258–67. http://dx.doi.org/10.32670/fairvalue.v5i3.2450.

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This study aims to examine the effect of personal branding, level of satisfaction, trust, and motivation of cooperatives on the loyalty of members of the Sharia Financing Savings and Loans Cooperative "Bina Bersama" North Lampung. This research is causal quantitative research. The dependent variable is loyalty and the independent variables are personal branding, level of satisfaction, trust, and motivation to cooperate. This research sample amounted to 166 samples taken by non-probability sampling technique with purposive sampling. Based on the results of the study, it was found that: (1) ther

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Aprilia Diahayu Ningtias. "The Influence of Green Brand Innovation on Green Brand Loyalty: The Role of Mediating the Value of Green Perception and Green Knowledge." Journal of Information Systems Engineering and Management 10, no. 52s (2025): 917–26. https://doi.org/10.52783/jisem.v10i52s.10884.

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The electronics sector's swift expansion has led to mounting environmental challenges, especially due to the surge in electronic waste (e-waste). This research explores how innovations in eco-friendly branding impact loyalty towards green brands, focusing on environmentally aware Generation Z and millennial consumers in Indonesia. Employing a quantitative causal design, the study gathered data via an online survey completed by 300 participants. The SEM-PLS was utilized for analysis. The findings reveal that innovations in green branding significantly influence consumers' loyalty to environment

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WITT, PETER, and VERENA RODE. "CORPORATE BRAND BUILDING IN START-UPS." Journal of Enterprising Culture 13, no. 03 (2005): 273–94. http://dx.doi.org/10.1142/s0218495805000173.

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In this paper, we develop a multi-stage formative measurement model to investigate which factors constitute the corporate brand of a start-up as seen from within the firm (corporate identity) and as perceived from outside (corporate image). Furthermore, we propose a structural model for brand building in start-ups, i.e. the causal relation between corporate identity and corporate image. We test this model empirically for a sample of 311 German start-ups. The study proves the importance of well-balanced and timely corporate branding activities in new ventures. It shows that internal branding ac

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Pitaloka, Rafida Tri, and Wahdiyat Moko. "PENGARUH EMPLOYER BRANDING, SOCIAL MEDIA, DAN CORPORATE REPUTATION TERHADAP INTENTION TO APPLY JOB." Jurnal Kewirausahaan dan Inovasi 2, no. 4 (2024): 1173–84. http://dx.doi.org/10.21776/jki.2023.02.4.19.

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The number of job applicants in Indonesia far exceeds the available vacancies. This condition creates competitions among the job seekers, so prospective job providers consider several factors that can attract them or increase their intention, particularly the alumni of Universitas Brawijaya to apply. The objective of this research is to identify the effects of employer branding, social media, and corporate reputation on the intention of Universitas Brawijaya’s alumni to apply for jobs. This explanatory research elucidates the causal relationship between its dependent and independent variables

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Zafiratul Ashra, Purwaka Purwaka, and Rahmat Alifin Valentino. "The Effect of Image Branding of Ambassadors for Reading Libraries on Visiting Interests of Users at University Library." Record and Library Journal 8, no. 2 (2022): 319–26. http://dx.doi.org/10.20473/rlj.v8-i2.2022.319-326.

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Background of the study: The library reading ambassador is one form of promotion used by UPT. Bengkulu University Library to increase the interest of its users to visit. Reading ambassadors are required to have an image branding component in order to influence the interest of visiting users at UPT. Bengkulu University Library. This is the basis for researchers to measure how much the branding image of library reading ambassadors affects the interest of visiting users at UPT. Bengkulu University Library. Purpose: Measuring how much Image Branding of Duta Baca Library affects the interest of vis

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Ikmal, Happy. "Pengaruh Budaya Organisasi, Budaya Historis dan Pemetaan Stakeholder terhadap Branding Image Lembaga Pendidikan dan Dampaknya Terhadap Kinerja Lembaga." Progressa: Journal of Islamic Religious Instruction 4, no. 1 (2020): 1–10. http://dx.doi.org/10.32616/pgr.v4.1.203.1-10.

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The academics management element uses the term 'school effect' in a number of ways to refer to the impact of certain school policies or practices, or the effects of several interventions. The purpose of this study is to analyze the indirect effect of organizational culture, historical culture and stakeholder mapping of the educational institution's branding image through variables between institutional performance. This research was conducted at the Alumni of the Tarbiyah Raden Wijaya College of Sciences, Mojokerto City. Province, East Java, uses the quantitative explanatory research descripti

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Izza, Fatihatul, and Ahmad Supriyadi. "The Effect of Co-Branding, Brand Trust, and E-WOM on Interest in Buying Aerostreet Brand Shoes on Adolescents in Kudus Regency." JEBISKU: Jurnal Ekonomi dan Bisnis Islam IAIN Kudus 1, no. 2 (2023): 158. https://doi.org/10.21043/jebisku.v1i2.206.

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This study is to empirically examine the effect of co-branding, brand trust, and e-WOM on the interest in buying Aerostreet brand shoes in adolescents in Kudus Regency, using a quantitative approach and a type of causal associative research. The population of teenagers aged 17-24 years who know Aerostreet brand shoes (whether they have or have never made a purchase) and live in Kudus Regency, as many as 100 research samples. Data analysis techniques use multiple regression analysis methods with the help of SPSS data processing program version 20 for windows. The results showed that all variabl

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Tito, Anita Chrishanti Puteri, and Shellin Stefani. "Pengaruh Strategi Brand Collaboration Terhadap Purchasing Decision Pada Industri Minuman Kekinian." Jurnal Wira Ekonomi Mikroskil 13, no. 1 (2023): 55–64. http://dx.doi.org/10.55601/jwem.v13i1.952.

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Indonesia’s Trendy Drinks Industry indicate an enhancement year over year. In Indonesia’s beverage market, trendy drinks are the top trend which is seen as a promising opportunity. Trendy drinks is a popular and innovative drinks which ready to drink and offer various flavors. The growth of the trendy drinks industry has created a climate of intense competition where the business needs to establish a competitive advantage. Collaboration strategy is one of strategy in the field of business that is considered the most optimal strategy. A co-Branding is a collaboration form that can be used to re

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Mohsen Hassan, Layla, Nagham Dayek Abd Ali, and Hawraa Thamer Mahdi. "Branding and Its Effect on Marketing Efficiency: A Case of Al-Joud Company." Futurity of Social Sciences 3, no. 2 (2025): 25–48. https://doi.org/10.57125/fs.2025.06.20.02.

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This study examines the role of Branding as a critical determinant of marketing efficiency within organizational performance, with a specific application to Al-Joud Company for Modern Agricultural Technologies and the Production of Detergents, Sterilizers, and Disinfectants in Karbala. The research explores the correlation and causal relationships between brand dimensions (stability, brand life, and adaptability) and marketing efficiency indicators (product, pricing, promotion, and distribution efficiency). A descriptive research design was adopted, and data were collected through a structured

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Nikolenko, Vadym. "The evolution of the main branding paradigms: from economic rationalism to social responsibility." Grani 23, no. 4 (2020): 20–27. http://dx.doi.org/10.15421/172037.

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The article highlights issues regarding the processes of interaction, on the one hand, changes in the dominant motives of consumer behavior, and, on the other, the evolution of the main branding paradigms over the twentieth century. It turned out that against this background, it is rather difficult to distinguish linear, causal relationships. In other words, it is problematic to answer the question: whether changes in consumer practices have led to a transformation of the main branding paradigms or business initiatives against the background of social entrepreneurship have led to shifts in con

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Abbas, Insiya, and Ubedullah Amjad Ali. "Impact of Employer Branding, Social Media Marketing & EWOM on Consumer Online Purchase Intention with Mediation of Brand Trust." International Journal of Trends and Innovations in Business & Social Sciences 1, no. 3 (2023): 100–110. http://dx.doi.org/10.48112/tibss.v1i3.645.

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This study aimed to determine the impact of social media marketing on brand trust and online purchase intention, to determine if social media marketing and electronic word of mouth undoubtedly help customers get more and more information about the product or brand more than the conventional means i.e. word of mouth, to determine the impact of brand trust on online purchase intention as well to know the consumer's assurance in purchasing products online. The research design employed in this study is causal research, aimed at understanding the behaviour of social media users. To gather data for

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Jin, S. Venus, Aziz Muqaddam, and Ehri Ryu. "Instafamous and social media influencer marketing." Marketing Intelligence & Planning 37, no. 5 (2019): 567–79. http://dx.doi.org/10.1108/mip-09-2018-0375.

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Purpose The purpose of this paper is to test the effects of two types of celebrities (Instagram celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy and social presence. The proposed theoretical model consists of the celebrity type as the independent variable, social presence as the mediator and self-discrepancy as the moderator. Design/methodology/approach A randomized two-group comparison (Instagram celebrity vs traditional celebrity) between-subjects experiment (n=104) was conducted. Findings The results indicate that consumers exposed to Instagram celebrity’s

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Studinska, Galina. "Brand in the system of world economic geopolitics." University Economic Bulletin, no. 48 (March 30, 2021): 70–76. http://dx.doi.org/10.31470/2306-546x-2021-48-70-76.

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The place of brand in the system of world economic geopolitics is determined. The causal chain of influence of branding on the formation of the world geoeconomy is traced. The brand is defined as a factor in shaping the system of world economic geopolitics. The scheme of connections between the elements of the system of world economic geopolitics is offered. The time coordinates of the brand functioning in the context of the evolution of the «world order» are determined. The objective strengthening of the influence of branding in the conditions of geophilosophy is substantiated. It is establis

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Kumar, Anil, and Manoj Kumar Dash. "Causal Modelling and Analysis Evaluation of Online Reputation Management Using Fuzzy Delphi and DEMATEL." International Journal of Strategic Decision Sciences 8, no. 1 (2017): 27–45. http://dx.doi.org/10.4018/ijsds.2017010103.

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Online reputation management (ORM) is a significant and proactive tool that can reinforce the credibility of the service provider. Literature existing today on this topic has rarely reported on the causal modeling analysis from an ORM perspective. Therefore, the objective of this paper is to build a factor structure of ORM and to build the inter-relationship map amongst the criteria of each factor. To allow for vague human judgment, a fuzzy concept is employed in a form of Fuzzy Delphi. The DEMATEL technique has been used to develop a Network Relationship Map (NRM) among the criteria of each f

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Alizadeh, Hamid, Mina Khorramabadi, Hamid Saberian, and Mohammadreza Keramati. "Qualitative Study to Propose Digital Marketing based on Customer experience: Considering Grounded theory (GT)." Business, Marketing, and Finance Open 1, no. 6 (2024): 86–98. https://doi.org/10.61838/bmfopen.1.6.8.

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The paper aims to analyze the potential of Qualitative Study to Propose Digital Marketing in the hospitality industry, with appropriate emphasis on Customer experience. In addition, the study offers valuable insights and guidance for effectively implementing Digital Marketing in marketing strategies. In-depth interviews of 19 seasoned professionals from various positions in the iranian hospitality industry sector were conducted for the study. A Grounded theory (GT) approach of coding that includes open, axial and selective coding was made to recognize the themes that represent AI-enabled marke

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CHEN, CHING-FU, and WEN-SHIANG TSENG. "Exploring Customer-based Airline Brand Equity: Evidence from Taiwan." Transportation Journal 49, no. 1 (2010): 24–34. http://dx.doi.org/10.2307/40904819.

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Abstract Although branding management is important to an airline company, the existing literature on brand equity within the airline industry is sparse. This study proposes an airline brand equity model from the customer's perspective and ope rationalize s the airline brand equity with four dimensions: brand awareness, brand image, perceived quality, and brand loyalty. In addition, the inter-relationships among four dimensions and their influences on brand equity are investigated empirically. Using an empirical survey data of Taiwanese air passengers, the results reveal that brand loyalty, amo

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CHEN, CHING-FU, and WEN-SHIANG TSENG. "Exploring Customer-based Airline Brand Equity: Evidence from Taiwan." Transportation Journal 49, no. 1 (2010): 24–34. http://dx.doi.org/10.5325/transportationj.49.1.0024.

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Abstract Although branding management is important to an airline company, the existing literature on brand equity within the airline industry is sparse. This study proposes an airline brand equity model from the customer's perspective and ope rationalize s the airline brand equity with four dimensions: brand awareness, brand image, perceived quality, and brand loyalty. In addition, the inter-relationships among four dimensions and their influences on brand equity are investigated empirically. Using an empirical survey data of Taiwanese air passengers, the results reveal that brand loyalty, amo

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Oman, Doug. "Reply: The PHIOMM Framework for Implementing Mindfulness in Public Health, With Groundwork." Mindfulness 16, no. 3 (2025): 752–82. https://doi.org/10.1007/s12671-025-02553-4.

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Abstract This paper presents the Public Health Implementation of Meditation and Mindfulness (PHIOMM) framework and its conceptual groundwork, as part of responding to commentary on “Mindfulness for Global Public Health: Critical Analysis and Agenda,” this special issue’s target article. The present reply also responds to diverse issues raised by commentators about mindfulness interventions. Issues include intervention moderators, safety, mediators of causal effects, ethics, suitability for children, religious adaptations, implementation through community partnerships, and branding. This reply

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Bahri, Khoirun Nisa, Vanessa Gaffar, Lili Adi Wibowo, and Puspo Dewi Dirgantari. "Enhancing customer brand love: The role of genuine personal branding and e-customer engagement." International Journal of Innovative Research and Scientific Studies 8, no. 2 (2025): 3254–68. https://doi.org/10.53894/ijirss.v8i2.5994.

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Micro, small, and medium enterprises (MSMEs) play a vital role in supporting Indonesia’s economic growth. Enhancing customer satisfaction alone is not sufficient to maintain a competitive advantage due to the increasing level of competition in the Muslim fashion sector. Companies need to increase customer brand love to win the hearts of consumers. Therefore, this study investigates the related factors like Social Media Active Involvement (SMAI), Self-Brand Distinctiveness (SBD), Genuine Personal Branding (GPB) and E-Customer Engagement (ECE) to accommodate this intention. This study aims to de

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García Pineda, Vanessa, and Jackeline Andrea Macías Urrego. "Identifying The Innovation Capabilities Of Information And Communication Technologies Companies in the Context of an Emerging Country." Sociología y tecnociencia 15, no. 1 (2025): 16–38. https://doi.org/10.24197/st.1.2025.16-38.

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In recent years, the rapidly changing landscape of society and the economy has compelled organizations to adapt and innovate. Information and communication technologies (ICTs) have seen significant advancements in hardware and software. However, many companies within the ICT sector often overlook the need to infuse innovation into areas beyond ICT development and infrastructure. This study evaluates the innovation capabilities of medium-sized enterprises providing Information Technology Service Management (ITSM) in Medellín, Colombia. Utilizing a structural equation model, the study examined c

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Elsäßer, Marc, and Bernd W. Wirtz. "Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting." Journal of Business & Industrial Marketing 32, no. 1 (2017): 138–52. http://dx.doi.org/10.1108/jbim-05-2015-0101.

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Purpose Reaching customer satisfaction and brand loyalty in a business-to-business setting is still an area of rising interest to both researchers and practitioners. Compared to consumer branding, there is notably very little known about the success factors of industrial branding and how to convince buyers rationally and emotionally in business-to-business markets. Therefore, this paper aims to examine the success factors of branding in a business-to-business setting and analyze their performance impact on customer satisfaction and brand loyalty. Design/methodology/approach In total, 258 buyer

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Twenty Mariza Syafitri, Maya Novianti, and Darwan Effendi. "Strategi City Branding dalam meningkatkan Minat berkunjung Wisatawan pada Festival Budaya Tabut Bengkulu." Journal of Trends Economics and Accounting Research 4, no. 1 (2023): 320–30. http://dx.doi.org/10.47065/jtear.v4i1.912.

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The contribution of the tourism industry is one step of the government's strategy to improve the economic welfare of the community. Tourism management can encourage people to take advantage of opportunities created by various activities that can provide of profit. This condition will also contribute to business sustainability for the community in the surrounding environment. One strategy that can be implemented by the Regional Government of Bengkulu Province is through a city branding strategy to increase tourist interest in visiting the Bengkulu Tabut Cultural Festival. The Tabut Cultural Fes

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Mohamad Rizaldi, Fikri, Yogi Suprayogi, and Yogi Suprayogi. "The Role of Brand Image in Consumer Decision-Making: Evidence from The Body Shop Indonesia." International Journal of Business Review (The Jobs Review) 7, no. 2 (2025): 119–26. https://doi.org/10.17509/tjr.v7i2.81303.

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Purpose—This study examines the influence of brand image on consumer purchasing decisions for The Body Shop Body Mist products in Bandung, Indonesia. As competition in the cosmetics industry intensifies, companies must establish a strong brand image to differentiate themselves and maintain consumer loyalty. This research seeks to determine how consumers perceive The Body Shop's brand image, the key factors influencing purchasing decisions, and the extent to which brand image affects consumer behavior.Design/methods/approach – This study employs a quantitative research approach with a descripti

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Chierici, Roberto, Barbara Del Bosco, Alice Mazzucchelli, and Claudio Chiacchierini. "Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media." International Journal of Business and Management 14, no. 1 (2018): 216. http://dx.doi.org/10.5539/ijbm.v14n1p216.

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The paper analyzes three models in order to identify the causal combinations of social media usage and management that lead to an improvement of, respectively, brand awareness, brand reputation, and brand loyalty. Data collected from 268 managers operating in organizational units closely involved in marketing and communication activities have been analyzed using fuzzy-set qualitative comparative analysis (fsQCA). Different equifinal pathways emerge, highlighting some commonalities, as well as some specificities. Social media integration with other communication channels and dissemination of in

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Dinas, Elias, Pedro Riera, and Nasos Roussias. "Staying in the First League: Parliamentary Representation and the Electoral Success of Small Parties." Political Science Research and Methods 3, no. 2 (2014): 187–204. http://dx.doi.org/10.1017/psrm.2014.38.

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Why are some small parties successful whereas others wither away? Despite the voluminous literature on parties and party families, we have a limited understanding of what explains small party success. Most studies tend to emphasize the role of social cleavages and electoral systems. Instead, we propose a new institutional explanation that treats entering parliament as a key resource for small parties. Parliamentary entrance signals organizational capacity and candidates’ appeal, and reduces uncertainty about parties’ ideological profile. Taking advantage of the discontinuities generated by thr

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Marandi, Mohammad, Hossein Safarzadeh, and Mansoureh Aligholi. "The Political Marketing Model in the Presidential Elections of the Islamic Republic of Iran." Journal of Social-Political Studies of Iran's Culture and History 3, no. 1 (2024): 262–79. http://dx.doi.org/10.61838/kman.jspsich.3.1.15.

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The present study was conducted with the aim of providing a political marketing model in the presidential elections of the Islamic Republic of Iran. The research method used was qualitative and based on the grounded theory strategy. For data collection, in-depth interview tools were utilized. The target population consisted of academic experts, senior managers, and experts in political fields who were involved in the processes and decisions of political marketing. Through purposive sampling, theoretical saturation was achieved after 15 in-depth interviews. In the grounded theory approach, this

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Ramadhanti Sugita, Frida Marischa, and Dr Wiwik Handayani. "The Influence of Digital Marketing and Brand Awareness on Forming the Branding Image of Technology Companies." International Journal of Scientific Research and Management (IJSRM) 12, no. 01 (2024): 5757–62. http://dx.doi.org/10.18535/ijsrm/v12i01.em04.

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The advancement of technology serves as a pivotal force driving transformation across diverse sectors, with technology companies assuming a central role in this evolution. The dynamic landscape of the digital age has significantly impacted technology firms, influencing the global business environment and shaping how companies operate, innovate, and interact with their clientele. The establishment and reinforcement of a brand image hold immense importance, influencing customers' purchasing decisions and fostering loyalty. For technology companies, the pivotal role of digital marketing and brand

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Mohammadipour, Hamid, Seyed Mehdi Jalali, and Fariz Taheri Kia. "Presenting a Paradigmatic Model for Brand Placement in the Cinema Industry Using a Grounded Theory Approach." Dynamic Management in Business Analysis 3, no. 2 (2024): 120–37. http://dx.doi.org/10.61838/dmbaj.3.2.8.

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Objective: The primary aim of this research is to present a paradigmatic model for brand placement in the Iranian cinema industry using a grounded theory approach. Methodology: This study is applied in purpose and descriptive-exploratory in nature, employing a mixed-methods approach. In the qualitative section, 28 experts from the fields of marketing and the cinema industry were selected using non-probability snowball sampling, and semi-structured, in-depth interviews were conducted with them. In the quantitative section, 384 master's and doctoral students in business management and participan

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Gautam, Uddhav. "The Role of Culture Power: Examining the Influence of Popular Culture in Shaping Global Power Dynamics." Unity Journal 5, no. 1 (2024): 41–56. http://dx.doi.org/10.3126/unityj.v5i1.63158.

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Establishing a causal link between popular culture and global power dynamics is challenging as it does not produce tangible outcomes. There is a lack of academic consensus on whether cultural power equates to soft power despite the growing influence of the media and entertainment industry. Considering popular culture a soft power in cultural diplomacy, this article examines the changing paradigms of content moderation and regional lockout in the global power dynamics through case studies of the Korean wave, American Pop culture, and Japanese Manga and Anime. It uses the Saunders Research Onion

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Weryński, Piotr. "Resentment Barriers to Innovation Development of Small and Medium Enterprises in Upper Silesia." Sustainability 14, no. 23 (2022): 15687. http://dx.doi.org/10.3390/su142315687.

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The first aim of the article is to diagnose the barriers of agency (including resentment ones) that occur during the implementation of innovations in the selected Silesian small and medium-sized enterprises. The second goal is to explain how the structural and cultural resentment contexts and the type of reflexivity undertaken by the employees determine an innovative activity in the state of morphostasis (contextual continuity) and morphogenesis (contextual discontinuity) at selected companies. The theoretical basis of the research is Margaret Archer’s morphogenetic theory of structure and age

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Sayuti, Muhamad. "ANALYSIS RISK MAPPING OF BATIK KARAWANG DISTRIBUTION TO EXPAND DISTRIBUTION COVERAGE." Journal of Industrial Engineering and Halal Industries 1, no. 1 (2020): 70–77. http://dx.doi.org/10.14421/jiehis.1864.

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Tourism is a resource that can be developed in Indonesia because it has a positive impact on economic growth both locally and nationally which can increase regional income so that local community empowerment and poverty alleviation can be done. One of the efforts in developing the local economy is by making regional superior products such as the development of batik that has been internationally recognized by UNESCO as Indonesia's cultural heritage. Karawang has distinctive batik and is different from batik from other regions, so this batik is admired by the Karawang community itself. The dist

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Khusna, Galu Khotimatul, and Farah Oktafani. "Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Dunkin’donuts Bandung." Jurnal Ekonomi, Bisnis & Entrepreneurship 11, no. 1 (2017): 27–36. https://doi.org/10.55208/ex2yty82.

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In order to be competitive a company has to offer good value propotition to the consumers. It is also necessary for company to shape good image on consumers. Dunkin Donuts is one of food and beverages company that is succeed to attract consumers to buy its products using buy 6 get 6 market branding strategy. This research aimed to analyze the impact of promotion mix to the consumers decision for Dunkin Donuts products purchase partially. Quantitative approach was designed to answer the research question. Descriptive causal analysis was used as the method of this research with questionnaire giv

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Ijirshar, Victor, Isa Okpe, and Jerome Andohol. "How trade participation fuels innovation in Africa: Unveiling insights through empirical analysis." Economic Annals 69, no. 243 (2024): 93–116. https://doi.org/10.2298/eka2443093i.

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By utilising a nonstationary heterogeneous approach to uncover the dynamics between foreign trade participation and innovation levels in developing economies, this empirical study investigates how trade participation fuels innovation in 25 selected African countries. The African continent is experiencing significant economic growth and globalisation, making it essential to understand the potential linkages between international trade and innovation. Using a dynamic fixed effect estimator within the framework of nonstationary heterogeneous panel models on panel data of 25 African countries from

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Rai, Bharat, Rewan Kumar Dahal, Binod Ghimire, and Indira Shrestha. "Assessing the brand equity dimensions of the largest university in Nepal: A study of Tribhuvan University governance." Journal of Governance and Regulation 14, no. 2 (2025): 176–85. https://doi.org/10.22495/jgrv14i2art18.

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Higher education administrators have learned that conventional branding initiatives that focus on identifying and promoting are insufficient to build solid institutional brands in the face of local and global competition (Jevons, 2006). The study’s primary goal was to explore the factors influencing brand equity (BE) at Tribhuvan University (TU). A quantitative technique was employed to gather, present, and analyze the survey data. Primary data was gathered using a standardized questionnaire with a six-point Likert scale. The study’s population was all the students of TU, and the sample size w

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Ye, Rongrong, and WonJun Chung. "Structural Relationship Analysis of Improvement Factors in Agricultural Brand Design in Suzhou under the New Retail Context." Korea Institute of Design Research Society 10, no. 2 (2025): 322–36. https://doi.org/10.46248/kidrs.2025.2.322.

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This study empirically analyzes the effects of agricultural product brand design on consumer perception and purchase intention in the context of New Retail, focusing on Suzhou, China. In recent years, agricultural branding has shifted from product quality-centered marketing to a strategic tool for emotional connection and regional identity through differentiated design. Based on six key design elements—logo, color, font, packaging, IP, and UI—this study conducted a consumer survey and employed a structural equation model (SEM) to examine the causal relationships. The analysis revealed that all

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Reema Farooghi, Samina Qasim, and Danial Hussain Shaikh. "Exploring the Impact of Green Satisfaction, Consumer Willingness to Pay, and Green Loyalty on Green Brand Evangelism." NICE Research Journal 17, no. 2 (2024): 58–71. http://dx.doi.org/10.51239/nrjss.v17i2.478.

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Purpose – This study explores the impact of Green Satisfaction (GS), Consumer Willingness to Pay (CWP), and Green Loyalty (GL) on Green Brand Evangelism (BE) within the restaurant industry. Using the Attitude-Behavior Context (ABC) theory, the research examines how environmental attitudes shape consumer behaviors, particularly focusing on the mediating roles of CWP and GL. Study Design/Methodology/Approach – A survey methodology was utilized, collecting data from 343 respondents using convenience sampling. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to ev

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Sahay, Pradeep. "Lean Six Sigma tools in the hiring process." Strategic HR Review 14, no. 1/2 (2015): 22–29. http://dx.doi.org/10.1108/shr-06-2014-0040.

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Purpose – The purpose of this paper is to examine how “Lean” principles from the manufacturing world can be adapted to create a best-in-class recruiting function and demonstrate the causal connection between the “value-added” recruiting activity and positive business results. Design/methodology/approach – This concept paper is based on practitioner experience in leveraging Lean Six Sigma tools in improving the efficiency and effectiveness of the talent acquisition process. Findings – Talent acquisition today is an activity fraught with risks – Did we hire the right person, the right skills the

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Dewi, Ike Janita, and Ginta Ginting. "Factors Shaping Commitment and Resource Allocation in Managing Quality Tourism Destinations." Indonesian Journal of Tourism and Leisure 4, no. 2 (2023): 139–52. http://dx.doi.org/10.36256/ijtl.v4i2.328.

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The research aims at analyzing factors affecting the implementation of the quality tourism paradigm by tourism villages. A tourism village is a community-based tourism which offers a rural tourism experience. The research was carried out in the context of strategy formulation post-COVID-19 pandemic. The research specifically portrays the shifting paradigm from quantity to quality tourism development which takes place partly in response to the pandemic. There are concepts and theories taken from the marketing and human resource management, that is, the branding concept, the Theory of Reasoned A

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Lacap, Jean Paolo G., Sairen Khay Balatbat, Joelle Mhyeca Marie C. Malonzo, Marielle S. Alfaro, and Harold R. Mungcal. "The Intervening Role of Customer Satisfaction on the Relationship between Brand Prestige and Behavioral Intentions." Jurnal The Messenger 15, no. 3 (2025): 195–209. https://doi.org/10.26623/themessenger.v15i3.4991.

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Introduction: The study investigates the indirect influence of satisfaction on the relationship between brand prestige and behavioral intentions. Methods: A total of 407 respondents participated in the study and they were customers of the leading café in the Philippines. Predictive-causal research design and structural equation modelling via partial least squares (PLS) were employed to measure the direct and indirect hypothesized relationships of the present study. Findings: The results revealed that brand prestige and customer satisfaction significantly and positively influence behavioral int

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