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Relevant bibliographies by topics / Cause-related marketing strategy

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Academic literature on the topic 'Cause-related marketing strategy'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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Journal articles on the topic "Cause-related marketing strategy"

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Nejati, Mehran. "Successful cause-related marketing." Strategic Direction 30, no. 8 (2014): 35–37. http://dx.doi.org/10.1108/sd-11-2013-0091.

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Purpose – The purpose of this study is to highlight the importance of cause-related marketing (CRM) and explain the factors which influence the success of a CRM campaign. Design/methodology/approach – Provides a viewpoint article based on the author's experience and expertise. Findings – Through explaining the key factors which impact the success of CRM, this article provided insights to company directors and management consultants. It has been indicated that the three most important attributes of a case for the success of CRM campaigns include importance, proximity and fit of the cause with f

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Varadarajan, P. Rajan, and Anil Menon. "Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy." Journal of Marketing 52, no. 3 (1988): 58–74. http://dx.doi.org/10.1177/002224298805200306.

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Cause-related marketing represents the confluence of perspectives from several specialized areas of inquiry such as marketing for nonprofit organizations, the promotion mix, corporate philanthropy, corporate social responsibility, fund-raising management, and public relations. The authors outline the concept of cause-related marketing, its characteristics, and how organizations, both for-profit and not-for-profit, can benefit from effective use of this promising marketing tool.

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Varadarajan, P. Rajan, and Anil Menon. "Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy." Journal of Marketing 52, no. 3 (1988): 58. http://dx.doi.org/10.2307/1251450.

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Russel, T. Miranda1* John Russell S. Pante2 Rowela Jane B. Delgado3 Felrose Angeline V. Tolentino4. "Gauging the Effect of Cause-Related Marketing in Building Positive Brand Preference Among the Millennials Living in The City of San Fernando, Pampanga." ISRG Journal of Economics, Business & Management (ISRGJEBM) III, no. III (2025): 67–72. https://doi.org/10.5281/zenodo.15486561.

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<em>This study aimed to gauge the effect of a cause-related marketing strategy in building positive brand preference among the millennials of the City of San Fernando, Pampanga. Adhering to a quantitative methodology, an adapted closed-ended questionnaire was used as its primary data collection instrument. The researchers specifically adapted the survey questionnaire from a previous study entitled “A Study on Social Cause-Related Marketing and Its Impact on Customer Brand Preferences,” conducted by Bina and Priya (2015). The study finds that the consumers belonging to the millennia

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File, Karen Maru, and Russ Alan Prince. "Cause-related marketing, philanthropy, and the arts." Nonprofit Management and Leadership 5, no. 3 (1995): 249–60. http://dx.doi.org/10.1002/nml.4130050304.

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Lee, Ji Young, and Kim K. P. Johnson. "Cause-related marketing strategy types: assessing their relative effectiveness." Journal of Fashion Marketing and Management: An International Journal 23, no. 2 (2019): 239–56. http://dx.doi.org/10.1108/jfmm-03-2018-0032.

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Purpose The purpose of this paper is to investigate the effect of four types of cause-related marketing (CRM) strategies on consumer responses to a fashion brand and to assess the relative effectiveness of each. Design/methodology/approach An experiment was conducted with young adult consumers (n=344) and undergraduates (n=415). Using a between-subject design, each participant was randomly assigned to one of four CRM scenarios and completed a questionnaire. Findings Across all CRM conditions, the effect of CRM strategy on consumer responses (e.g. perceived brand distinctiveness/credibility/att

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Liu, Gordon, and Wai Wai Ko. "An integrated model of cause-related marketing strategy development." AMS Review 4, no. 3-4 (2014): 78–95. http://dx.doi.org/10.1007/s13162-014-0061-5.

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Husted, Stewart W., and Francis R. Whitehouse. "Cause-Related Marketing via the World Wide Web: A Relationship Marketing Strategy." Journal of Nonprofit & Public Sector Marketing 10, no. 1 (2002): 3–22. http://dx.doi.org/10.1300/j054v10n01_02.

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Irwin, Richard L., Tony Lachowetz, and John Clark. "Cause-related sport marketing: Can this marketing strategy affect company decision-makers?" Journal of Management & Organization 16, no. 4 (2010): 550–56. http://dx.doi.org/10.1017/s1833367200001929.

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AbstractIn an effort to sustain social responsibility initiatives, cause related marketing (CRM) has become more prevalent in the corporate marketing toolbox, due to the benefits realized by the sponsoring company, such as switching behavior by a desired consumer segment. The utilization of cause related sport marketing (CRSM) has also increased, as corporate entities position firms with high profile sport entities to obtain certain objectives. Little research has examined the impact of such programs on key business stakeholders, which this survey study attempts to address. Analysis of Varianc

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Irwin, Richard L., Tony Lachowetz, and John Clark. "Cause-related sport marketing: Can this marketing strategy affect company decision-makers?" Journal of Management & Organization 16, no. 4 (2010): 550–56. http://dx.doi.org/10.5172/jmo.2010.16.4.550.

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AbstractIn an effort to sustain social responsibility initiatives, cause related marketing (CRM) has become more prevalent in the corporate marketing toolbox, due to the benefits realized by the sponsoring company, such as switching behavior by a desired consumer segment. The utilization of cause related sport marketing (CRSM) has also increased, as corporate entities position firms with high profile sport entities to obtain certain objectives. Little research has examined the impact of such programs on key business stakeholders, which this survey study attempts to address. Analysis of Varianc

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Dissertations / Theses on the topic "Cause-related marketing strategy"

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Pieper, Pia. "A study of cause related marketing : Key factors for an efficient cause related marketing strategy." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171499.

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Kim, Sukhyun. "The Effect of Consumer Identity on Marketing Strategy." Thesis, Université Paris-Saclay (ComUE), 2019. http://www.theses.fr/2019SACLH006.

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Au sein de cette thèse, j’examine l’influence de l’identité du consommateur (ex. matérialisme, construction de soi) sur les stratégies marketing ciblant les jeunes consommateurs (millénaire).Dans l’Essai 1, j’explore comment les consommateurs matérialistes peuvent être encouragés à agir de manière pro-sociale en actionnant leur motivation de recherche de prestige pendant la consommation de produits de luxe et comment les marques de luxe peuvent maximiser la participation des consommateurs via des campagnes de cause-related marketing centrées sur le produit.Dans l’Essai 2, je déploie la théorie

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Turesson, Sofi, and Johanna Ottosson. "Ett parti i marknadsföring : Strategier på en föränderlig spelplan." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16839.

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På modemarknaden råder idag en stor konkurrens och det blir allt svårare att differentiera sitt företag. Ett ökat mediebrus distraherar kontinuerligt det budskap företaget vill sända ut till kundgruppen. Idag tvingas företagen ta ett allt större socialt ansvar främst av kommersiella skäl. Miljöengagemanget blir allt större och framför allt attityden och beteendet hos konsumenterna leder till en annan slags konsumtion eller rent av till en ny trend. Utifrån problematiseringen har vi undersökt, beskrivit samt analyserat marknadsförings-strategin av en kedjeägd- respektive en privatäg

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Rocha, Ana Rita Silva Santos. "Remédios do riso : uma parceria com quem faz sorrir." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7719.

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Mestrado em Marketing<br>Este trabalho tem por objectivo auxiliar a associação Remédios do Riso (RR) na compreensão da envolvente empresarial nacional e qual o melhor modo de esta se divulgar perante as Entidades Com Fins Lucrativos (ECFL), analisando primordialmente o Marketing de Causas (MC) como um recurso inovador, e potencialmente vantajoso, para esse fim. Para a envolvente das Entidades Sem Fins Lucrativos (ESFL), definiram-se os factores de sucesso e dificuldades, tendo como referência, entidades com áreas de actuação semelhantes aos RR. Analisou-se a prática de Responsabilidade Socia

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SJÖBERG, CAMILLA, and INGRID LUDVIGSON. "Cause Related Marketing : En strategi för en Rosa framtid." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20714.

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I ett samhälle där det råder allt större konkurrens mellan företag och produkter, och då kunderna blir allt mer krävande, har Cause Related Marketing (CRM) blivit något av en unik win-win strategi. CRM innebär att ett företag tillsammans med en välgörenhetsorganisation skapar ett samarbete för att marknadsföra och sälja en produkt för välgörande ändamål och därmed nå ömsesidig vinst.Syftet med uppsatsen är att se vilka effekter CRM kan ha i jämförelse med traditionell marknadsföring. Vi har valt att undersöka varför företag väljer att engagera sig i välgörenhet och om man kan använda ett sådan

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Doležalová, Klára. "Komunikační strategie neziskových organizací." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16987.

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This thesis concentrates on communication of NGOs. Firstly it defines non-profit sector, his financing, then it describes marketing of these organizations. In practical part the thesis deals with the attitude of people to NGOs and their way of communication and analyses communication of individual non-profit organization.

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Lee, Lee-Chen, and 李麗珍. "A Study of Applying Internet Promotion Cause-Related Marketing Strategy to Child and Youth Welfare Foundation." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/67704799448715960020.

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碩士<br>國立臺灣師範大學<br>圖文傳播學系在職進修碩士班<br>102<br>Facing a rapidly changing internet environment, the key to the success of a Non-Profit Organization is to utilize the internet to promote its organization and enhance its competitiveness. Given the characteristics of inter-activeness, instantaneity, infinity, personalization and low-cost, the popularization of internet helps a Non-Profit Organization overcome the difficulties in marketing and improve the effectiveness of external communication. This study is a qualitative study adopting in-depth interviews analysis. Through interviews with internal sta

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LU, JUNG-JUI, and 呂容睿. "Comparative Analysis of Cause Related Marketing and Brand Strategy in Tourism Industry -Evidence from Feeling 18 Foundation." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/89987368408418109390.

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碩士<br>國立暨南國際大學<br>觀光休閒與餐旅管理學系<br>105<br>The aim of this research is to investigate the effects of Cause-related Marketing(CRM) on brand building and operating from enterprise and consumer perceptions. Also, this study’s purpose was to figure out the brand srategy of the enterprise which have founded a corporate foundation. The method of our research was by means of qualitative research. We chose Feeling 18 as the object of analysis. To compar enterprise and consumer perceptions, we interviewed both enterprise and consumer. The results showed that Cause Related Marketing would persuade consum

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Cabral, Joana Rocha. "A CSR and communication strategy for Worten." Master's thesis, 2013. http://hdl.handle.net/10362/17545.

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Field lab in marketing<br>The aim of this work project is to suggest a corporate social responsibility and communication strategy with a central element: a social responsibility mechanic focused on the Christmas period for Worten, the retail leader in home appliance and consumer electronics in Portugal. To identify consumers’ perceptions regarding corporate social responsibility, Worten and the willingness to participate in the proposed activities, qualitative and quantitative researches were conducted within the adoption of the Creative Business Idea model. The strategy proposal is based on t

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Hsieh, You-Fang, and 謝友芳. "The Different Effect of Cause-Related Marketing’s Advertising Strategy to the Purchasing Intention within Different Country Consumer." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/03625829037402914181.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>98<br>The Cause-Related Marketing(CRM)is a marketing method on the mutually beneficial promise of enterprises and non-profit organizations to increase the sales volume by promoting the image of product with cooperation. The donation of Cause-Related Marketing is divided into two types: Donating a certain amount of consumption and donating a certain percentage of consumption. The purpose of this study is to explore the relationship among the methods of Cause-Related Marketing, credibility of product endorsers and purchasing intentions. Moderating effect of different

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Books on the topic "Cause-related marketing strategy"

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Armieri, Anna Maria. Cause-related marketing: An integral part of marketing strategy?. LCP, 2001.

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Book chapters on the topic "Cause-related marketing strategy"

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Yamagiwa, Yasuyuki, Yurie Makihara, and Megumi Harayama. "A Cause-Related Marketing Strategy with a Character Brand –The Case Study of Projects at Solar Bear Fund, a Japanese Non-Governmental Organization." In Design for Innovative Value Towards a Sustainable Society. Springer Netherlands, 2012. http://dx.doi.org/10.1007/978-94-007-3010-6_84.

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Papasolomou, Ioanna. "Critical Success Factors of Cause-Related Marketing." In Customer-Centric Marketing Strategies. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2524-2.ch017.

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Cause Related Marketing (CRM) emerged in the 1980s following a campaign launched by American Express to donate money to different non-profit organizations as part of the San Francisco Arts Festival. Ever since, CRM has developed into one of the most popular corporate social responsibility strategies and has been practiced by some of the biggest corporations in the world, such as Kellogg’s, Tesco, Avon, BT, and many more. In its early years, it was characterized as a fad, but its impressive growth in the last few years proves that it is seen as a highly potent tool for achieving the marketing o

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Blanco, Lidia Rangel, Madelyn Avila Vera, and Ramiro Esqueda Walle. "Relationship Between Cause-Related Marketing and Shared Value in Pandemic Times." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-6591-2.ch001.

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Cause-related marketing (CRM) is a corporate strategy that assertively communicates the degree of commitment made due to social or philanthropic action, and in some cases, it actively involves consumers in this practice through the marketing of products or services for a cause. These activities are represented as a “shared value” to the extent that both companies and social causes mutually benefit. This research aims to examine the link between CRM and the construction of shared value, so a theoretical discussion on the subject is conducted regarding the post-pandemic environment due to the si

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Landreth Grau, Stacy. "Marketing Communication for Nonprofit Organizations." In Marketing for Nonprofit Organizations. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190090807.003.0007.

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Chapter 7 discusses the changing nature of communication as it becomes more nonlinear and multivocal. Social media has changed the way that all organizations are able to engage with their various stakeholders, and nonprofits are no different. The chapter also discusses how this new paradigm shifts control away from the organization and its various “customers” and why this is important to nonprofits. This chapter examines ways that the organization communicates with stakeholders and introduces the concepts of paid, owned, and earned (POE) media and how organizations can leverage each of these m

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Gümüş, Niyazi, Fatih Geçti, and Ali Yılmaz. "Marketing Strategies with Private Labels During Economic Recession." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0257-0.ch006.

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It is important for retailers to be prepared for these difficult times because economic recession periods can cause serious changes in consumer behavior. Private label product strategy is one of these strategies, since the price sensitivity of consumers is increasing during bad economic times. Therefore, retailers have to give more importance to private label products in order to both pull through these difficult times with minimum casualty and increase their market share after these periods. The main purpose of this study is to investigate the marketing strategies of retailers with private la

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Velmurugan, Palanivel Rathinasabapathi, S. Arunkumar, R. Vettriselvan, A. Deepan, and Deepa Rajesh. "Strategic Approaches to Corporate Social Responsibility and Sustainable Development." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-6685-1.ch013.

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This chapter examines the integration of Corporate Social Responsibility (CSR) with marketing and financial strategies, focusing on the role of leadership in promoting sustainable development. It explores how transformational and ethical leadership can align CSR with marketing practices such as green and cause-related marketing, and financial strategies including sustainable investments. The chapter also addresses emerging trends like digital transformation and global sustainability standards, offering practical recommendations and insights through case studies. The goal is to illustrate how e

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"2. How Corporations Co-opt Caring: Strategic Philanthropy, Cause-Related Marketing, and Corporate Social Responsibility." In Compassion, Inc. University of California Press, 2019. http://dx.doi.org/10.1525/9780520951631-003.

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Pérez de la Lastra, Susana Fernández, and Marta Ruiz-Martinez. "Strategic Management Thinking and Resilience as Management Skills." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2024. https://doi.org/10.4018/979-8-3373-0791-6.ch005.

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One of the main requirements for companies to survive and succeed is that they make optimal decisions, especially those of a strategic nature that have a great impact on the organization. Therefore, one of the most valued management skills today and directly related to leadership is the ability to apply strategic thinking in decision making and problem solving. When thinking strategically, leaders have to inherently develop another management skill, which is resilience. This soft skill, which in recent times has had great importance and impact, is vital to face the adversities that the busines

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Pandey, Digvijay, Mesfin Esayas Lelisho, Jayasri Kotti, et al. "Strategic Survival Analysis of Gastric Cancer Patients for Augmented Reality." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8150-9.ch018.

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Gastric cancer (GC) is the fifth most common type of cancer worldwide and the third leading cause of cancer-related death. The Cox model and accelerated failure time models are widely used in the modeling of survival data for various diseases. The goal of this study was to compare the performance of the Cox proportional hazard (PH) model and accelerated failure time (AFT) models in determining the factors that influence gastric cancer death. The data for this study was obtained from gastric cancer patients admitted to the Tikur Anbesa specialized hospital, between January 1, 2015, and February

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Conference papers on the topic "Cause-related marketing strategy"

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K, Anjali, and Rethy B. Menon. "A Systematic Literature Review of Cause-Related Marketing: An Innovative Marketing Strategy." In 2024 11th International Conference on Computing for Sustainable Global Development (INDIACom). IEEE, 2024. http://dx.doi.org/10.23919/indiacom61295.2024.10498504.

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Chen, Danzhi, and Heng Du. "Cause-Related Marketing Strategy of a Transnational Supply Chain Considering Heterogeneity of Consumers' Public Welfare Preference." In 2022 International Conference on Management Engineering, Software Engineering and Service Sciences (ICMSS). IEEE, 2022. http://dx.doi.org/10.1109/icmss55574.2022.00018.

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Susanto, Putu Chris, Putu Chrisma Dewi, Ni Luh Christine Prawita Sari Suyasa, and Peter Wayan Minheere. "Applying Root Cause Analysis in Developing an Empowerment Program for an Emerging Hospitality SME in Bali." In 3rd International Conference on Community Engagement and Education for Sustainable Development. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.151.39.

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Warung Pantai Seseh is an emerging SME in the food and beverage service industry on the shore of Seseh Beach in Cemagi, Badung, Bali. Started by a young entrepreneur in 2020, this family-owned business has experienced rapid growth amid the Covid-19 pandemic due to its ‘hidden gem’ status and easy-going nostalgic ambiance. As the business proliferated, Warung Pantai Seseh partnered with a team of lecturers and students from Universitas Dhyana Pura for an empowerment project centered around business development and capacity building. This article explores the authors’ efforts in applying the pri

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Reports on the topic "Cause-related marketing strategy"

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Lee, Ji Yeong, and Kim K. P. Johnson. Identification with a Socially Responsible Apparel Company: Role of Cause-Related Marketing Strategy in Building Brand Loyalty. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-838.

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