Relevant bibliographies by topics / Celebrities in mass media

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Celebrities in mass media'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 July 2024

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Journal articles on the topic "Celebrities in mass media"

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Islam, Mehak. "Celebrities Or Celetoids?: Analyzing the Difference between Achieved and Ascribed Celebrities." Think India 22, no. 2 (October 24, 2019): 84–91. http://dx.doi.org/10.26643/think-india.v22i2.8676.

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Celebrity has become a defining characteristic of our mediatized societies. It is ever-present in the news and entertainment industry boosted by formats such as reality TV, DIY (do it yourself) websites, talk radio and so on. ‘The Demotic Turn’ was coined by Graeme Turner in Understanding Celebrity as a means of defining the expanding growth of ‘ordinary’ while they modify themselves into the content of media through various reality shows, several DIY platforms, and widely, via ‘celebrification.’ It is generally defined as the process by which ordinary people or public figures are transformed into celebrities; for instance, film stars, public figures, celebrity politicians. This transformation from ordinary person to celebrity can be seen as a media ritual that both confirms this separation and legitimates the ‘myth of the media centre’, or the myth that the media are the essential gatekeepers to the imagined society’s centre. Celebrities are manufactured by the celebrity industry which produced and further help to sell other commodities and this can’t be equated with the democratization. This whole process of formation of celebrity leads to his conversion into ‘celetoid’ or a short-lived public figure. This paper tries to examine the role which this mass-mediated fame plays within the construction of cultural identities.
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Thomas, Bejoy John. "Microcelebrities." International Journal of Online Marketing 11, no. 3 (July 2021): 51–63. http://dx.doi.org/10.4018/ijom.2021070104.

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Traditionally, celebrities advertised the brands on mass media, and this influenced the purchase of the brands. The usage of smart phones and the penetration of internet have resulted in the advertisement of brands by micro celebrities. This study would help us to understand the influence of micro celebrities on purchase intention of brands and would also study the mediating effect of brand engagement in self-concept and brand expected value. The study was conducted among 205 followers of Indian micro celebrities in social media platforms such as YouTube, Instagram, and Facebook. The followers for the study were selected based on the snowball sampling technique. The results revealed that the perceived influence of micro celebrities had influence on brand engagement in self-concept, brand expected value, and purchase intention. The study highlighted that micro celebrities suggest brands to followers which leads to greater connection to the brand and the attractiveness of the brand increases which in turn would lead to recommendation of the brand by the followers.
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Scribano, Adrián, and Zhang Jingting. "Internet Celebrities Bodies/Emotions in China’s Society 4.0." Debats. Revista de cultura, poder i societat 4 (December 25, 2019): 189–200. http://dx.doi.org/10.28939/iam.debats-en.2019-15.

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Internet celebrities, as a group of stars spawned by the market economy and The Internet, reveal both the state of Internet culture and the transformation of mass media in China. The bodies and pictures of these ‘celebs’, while unique, also take on a cultural symbolism. The 4.0 Revolution is the carrier of social practices and kinds of interaction in which the social media play a very special role. In this paper we will focus on the intersections and ruptures between the bodyindividual, body-subjective and body-social (Scribano, 2007) of Chinese Internet celebrities and the articulations and links between body-image and their body-in-movement. With the introduction ofChinese social media platforms such as WeChat (微信), Sina Weibo (新浪微博), Douyin, we try to trace links between the sociability, experiences and social sensibilities of the Internet celebrities and their influence on Society 4.0. This paper: (a) looks at the Chinese social media as a virtual platform for the Internet celebrities; (b) delves into the images and practices of the Internet celebrities; (c) highlights the link between body, sensation and perception regarding social celebrities; (d) shows the kinds of sociability and social sensibilities exhibited by celebrities in China’s Society 4.0. home foreclosure) in several Catalan municipalities. It was conducted by participatory observation, focus groups and in-depth interviews with activists.
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Chen, Wenrui. "Destined to Change: Shifting Roles of Film and TV Stars in Shaping Canadian Mass Perception Amidst New Media Dominance." Communications in Humanities Research 27, no. 1 (January 3, 2024): 187–94. http://dx.doi.org/10.54254/2753-7064/27/20232085.

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The transformative impact of new media and multiple media platforms on Canada's communication landscape has redefined how film and television stars shape and influence the mass population's thinking and behavior, in contrast to the traditional media era. This research explores these changes by examining the interplay between celebrity influence, media consumption, and societal dynamics. The mediatization theory serves as a theoretical framework to understand the relationship between media and society, particularly in the context of Canada. The study focuses on the shifting roles of film and television stars within this dynamic media landscape, and highlighting their evolving influence on public perceptions and behaviors. Qualitative content analysis, grounded in mediatization theory and guided by a comparative lens, has been employed as the research methodology. This method allows for a meticulous examination of diverse media sources, encompassing traditional and new media platforms, to unveil the multifaceted ways celebrities shape mass population thinking and behavior. The advent of new media platforms has facilitated direct and interactive communication between stars and their audiences, fostering personalized engagement and dismantling hierarchical barriers. The influence of film and television stars extends beyond entertainment, interacting with Canadian cultural narratives and societal issues. As celebrities leverage new media platforms to champion social causes, they contribute to reshaping cultural norms and values. The findings contribute to a deeper understanding of the dynamics of media influence in the digital age, showcasing the sophisticated bond between media, celebrities, and societal evolution within the Canadian narrative.
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Duffield, Lee. "New edition leaves scope for 'human factor' research." Pacific Journalism Review : Te Koakoa 16, no. 2 (October 1, 2010): 202–5. http://dx.doi.org/10.24135/pjr.v16i2.1043.

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The Cunningham and Turner reader, once again, has a core of 11 informational chapters updating us on developments in and around mass media, set in a jacket of other chapters describing selected theories of media or media research. At the back there are some 'cultural studies' essays about aspects of prominent media fare over recent years: sports, celebrities, media treatments of the 2005 Cronulla 'riot' are brought out once again.
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Budiawan, Budiawan. "New Media and Religious Conversion Out of Islam Among Celebrities in Indonesia." IKAT: The Indonesian Journal of Southeast Asian Studies 3, no. 2 (March 23, 2020): 189. http://dx.doi.org/10.22146/ikat.v3i2.51048.

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In Muslim-majority Indonesia religious conversion to Islam among celebrities always makes it a piece of good news. Infotainment programs of most TV channels broadcast it as their prime news. However, the opposite direction, namely the religious conversion out of Islam to other religions, is hardly possible to broadcast in conventional media such as TV, newspaper, radio, etc. It is a very sensitive issue, which could cause a mass outcry. Yet, such a phenomenon is easily found in a new media platform, such as YouTube. This paper explores the netizens’ responses to religious conversion out of Islam to Christianity among Indonesian celebrities. By scrutinizing this phenomenon, this paper aims to show to what extent new media provides a space for the religious minorities to speak for themselves. By closely reading their comments, this paper finds that in new media being a religious minority does not matter to represent themselves.
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Yan, Zhang, Syed Agil Alsagoff, and Megat Al Imran Yasin. "Self-Presentation of Elderly Internet Celebrity on Douyin in China." Studies in Media and Communication 12, no. 2 (May 21, 2024): 387. http://dx.doi.org/10.11114/smc.v12i2.6388.

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With the rapid development of mass media and an increase the aging population in China,more elderly people are actively using the internet. Douyin, owned by ByteDance, is one of the fastest growing apps in China. Many elderly users use this app for entertainment and information sharing. Currently, there is an emergency of several elderly internet celebrities.The study investigated how elderly internet celebrities in China used short videos to present themselves and shape their image on Douyin. The study employs literature analysis and content analysis to analyzes the content of short videos of 10 elderly internet celebrities on Douyin. The study summarized the self-presentation characteristics of elderly internet celebrities,dismissed stereotypes regarding elderly people and recommended new ideas and paths for the governance of China's aging society.
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Sharma, Rajesh. "Understanding Indian Consumer Attitudes towards Celebrity Based Television Advertising (CBTA)." Management and Labour Studies 34, no. 2 (May 2009): 165–82. http://dx.doi.org/10.1177/0258042x0903400201.

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Despite the obvious economic advantage of using relatively unknown personalities as endorsers in advertising campaigns, the choice of celebrities to fulfill that role has become common practice for companies competing in today's cluttered media environment During the past decades, celebrities have had a growing influence on consumers through mass media such as television. The proliferation of entertainment media worldwide has increased the exposure of celebrities to consumers and given them i.e., celebrities, an iconic status. In this article, we explore few important research questions. First, we seek to determine how attractive is celebrity based television advertising (CBTA) to the Indian consumer and what is the effect of CBTA on consumers' brand choice behavior? Next, we seek to explain how important is the celebrity-product match up? Lastly we seek to explain whether consumer attitudes towards CBTA, with respect to brand-choice behavior, vary by demographic variables such as sex and income. These research objectives were pursued through the empirical study of respondents in New Delhi. The data was analyzed primarily by One Sample t-test and One Way ANOVA. The main findings showed that the Indian consumers were interested in celebrity endorsements in advertising and found it attractive. Further, CBTA was found to positively influence consumers' brand choice behaviour. The study also found that celebrity-product match up was important for customers and that consumers' brand-choice is influenced by CBTA, due to demographic characteristics such as sex and income.
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Polievková, Petra, Terézia Rončáková, and Hedviga Tkáčová. "Humorous Portrayals of Celebrities in the Mass Media During the 2021 Papal Visit to Slovakia." Changing Societies & Personalities 7, no. 1 (April 10, 2023): 188. http://dx.doi.org/10.15826/csp.2023.7.1.225.

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This contribution presents the results of research focused on an analysis of humorous visual portrayals of visit of Pope Francis to Slovakia in September 2021. The study presents a qualitative content analysis of 43 memes taken from the social media environment and eight caricatures from selected print media outlets. The aim of the analysis of the memes and caricatures was to identify the topics that framed the papal visit before shifting the focus to the question of how the memes and caricatures present Pope Francis and selected Slovak political figures within this context. The study will identify the characteristics ascribed to the Pope and to Slovak politicians in the media and the tonalities (either positive, negative, or neutral) emphasized in the studied memes and caricatures in relation to the Pope, politicians, Slovak society, and the Church.
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Lankford, Adam. "Do the media unintentionally make mass killers into celebrities? An assessment of free advertising and earned media value." Celebrity Studies 9, no. 3 (January 15, 2018): 340–54. http://dx.doi.org/10.1080/19392397.2017.1422984.

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Dissertations / Theses on the topic "Celebrities in mass media"

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Heasley, Gwendolyn Volz Yong. "Upper-class women reading celebrity news audience reception study on celebrity news viewed through the lens of class /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6529.

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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on November 17, 2009). Thesis advisor: Dr. Yong Volz. Includes bibliographical references.
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Throckmorton-Belzer, Leslee. "Seeing celebrities smoke in cinema : how are young people impacted?" Virtual Press, 1999. http://liblink.bsu.edu/uhtbin/catkey/1124737.

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Increased smoking by attractive celebrities in films may be one source of influence on young people's increased smoking behavior. Theories of observational learning and cognitive scripting suggest that actions and perceptions may be influenced by viewing behaviors of attractive models and that observers may be more likely to imitate the observed behaviors when they are in specific contexts similar to the ones viewed. We investigated the effects of viewing characters either smoking or not smoking while having either positive or negative experiences on participants' perceptions of the characters, smoking urge, and intentions to smoke. We found that viewing characters smoking in negative scenes decreased likelihood of smoking for participants. Females were more likely than males to report a likelihood to smoke after viewing negative scenes, regardless of whether characters smoked. Female regular smokers were more likely to smoke in negative scenarios than in positive scenarios, and male occasional smokers and nonsmokers were more likely to smoke in positive scenarios than negative scenarios.
Department of Psychological Science
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DeWitt, Sarah Louise. "Creating space for science and celebrity in the public discussion of climate change." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/dewitt/DeWittS0806.pdf.

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Young, Sarah. "Body image and celebrity tabloids." Morgantown, W. Va. : [West Virginia University Libraries], 2009. http://hdl.handle.net/10450/10154.

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Tunsarawiput, Onvadee. "Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2877.

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Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
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Zhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.

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Previous studies on celebrity endorsement have focused on merits of the celebrity endorser as the key factors for predicting endorsement effectiveness. This research extends previous research by exploring the effects of the consumer's para-social interaction (PSI) with the celebrity. Based on the Source Credibility Model, the proposed model takes PSI as the core variable and examines its relationship with self-brand connection and ideal congruency. Two studies were conducted using online questionnaires to collect consumers' self-reported data. Study 1 tested a partial model using sports celebrities. Study 2 tested the full model using entertainment celebrities. Study 1 had 605 respondents and study 2 had 387 respondents. The respondents were young, well-educated and included both fans and no-fans of the selected celebrities. The results showed that consumer-celebrity PSI was an essential factor in the endorsement process. The perceived attractiveness of a celebrity was an antecedent to PSI, which in turn allowed the consumer to establish a personal connection with the endorsed brand and resulted in positive brand attitude. Furthermore, the results showed that consumers tend to have stronger PSI with a celebrity when they hold a higher degree of ideal congruity with the celebrity. Finally, results indicated that the context in which the celebrity was shown with the brand had significant effects, with a real-life context yielding stronger effects than an ad endorsement context or a product placement context. In sum, this research extended the source attractiveness model by clarifying the endorsement process to include consumer-celebrity PSI and brand-related responses. It also contributed to the audience-celebrity PSI theory. In addition, this research revealed the potential impact of celebrity-brand associations in real-life contexts on endorsement effectiveness, thus providing new insights for research related to the various forms of celebrity endorsement.
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Whittenton, Brandy J. "Media role model influence on adolescent identity development." Honors in the Major Thesis, University of Central Florida, 2000. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/211.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.
Bachelors
Arts and Sciences
Psychology
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Matsebatlela, Emmanuel Mogoboya. "South African tabloid newspapers’ representation of black celebrities: A social constructionism perspective." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2326.

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Thesis (MPhil (Journalism))--University of Stellenbosch, 2009.
ENGLISH ABSTRACT: This study examines how positively or negatively as well as how subjectively or objectively the South African tabloid newspapers represent black celebrities. This examination was primarily conducted by using the content analysis research technique. The researcher selected a total of 85 newspapers spread across four different South African daily and weekend tabloid newspapers that were published during the period February to September 2008. The results from the data collected reveal that tabloid newspapers tend to overemphasize negativity when reporting about black celebrities. The findings also reveal a clear differential in the representation of black female celebrities vis-à-vis male celebrities. Unlike male celebrities whose roles were mainly defined in terms of political activities and personal disputes, female celebrities’ roles were largely confined to relationships and sex. The language used by the four newspapers in their representation of celebrities appears to be humiliating and, in some instances, downright disparaging. There is little doubt that media representations of celebrities, whether positive or negative, serve as mirrors to how some members of society behave. To this end, there needs to be a shift from the current preoccupation with sensationalizing negative news when South African tabloid newspapers report on black celebrities. Tabloid newspapers should judiciously use their greater focus on celebrities’ private lives to report on more positive personal stories that focus on the achievements of celebrities, including how some celebrities are living positively with HIV/AIDS. Since this study only focused on South African tabloid newspapers’ representations of black celebrities, and only employed the content analysis method, further research is recommended on the impact of celebrities’ representations on the South African society.
AFRIKAANSE OPSOMMING: Hierdie studie ondersoek hoe positief of negatief, asmede subjektief of objektief, daar oor swart beroemdes in Suid-Afrikaanse ponie- of skinderkoerante verslag gedoen word. Die ondersoek is primêr met behulp van die inhoudsanaliseondersoekmetode uitgevoer. Die navorser het 85 koerante uit vier verskillende Suid-Afrikaanse dagblaaie en naweekponiekoerante gekies uit die tydperk Februarie tot September 2008. Die resultate toon ‘n tendens in die poniekoerante dat oorwegend negatiewe verslagdoening oor swart beroemdes vooropgestel word. Die bevindinge toon ook ’n duidelike verskil tussen die verslagdoening oor beroemde swart vroue teenoor dié oor swart mans. In teenstelling met die mans wie se rolle hoofsaaklik ingevolge hulle politieke aktiwiteite en persoonlike dispute gedefinieer word, word beroemde swart vroue se rolle hoofsaaklik beperk tot verhoudings en seks. Die taalgebruik in die verslaggewing oor beroemdes in die vier poniekoerante blyk uiters vernederend, en in sommige gevalle, selfs degraderend en wrang te wees. Daar bestaan min twyfel dat verslaggewing oor beroemdes in die media, hetsy positief of negatief, weerspieël hoe sommige lede van die samelewing lewe. Om hierdie rede is ’n verskuiwing in die huidige beheptheid met die sensasionalisering van negatiewe nuus in die verslaggewing oor swart beroemdes nodig. Poniekoerante wat op die persoonlike lewens van beroemdes fokus behoort na meer positiewe verslagdoening oor hul prestasies te strewe, insluitend, hoe sommige beroemdes positief met MIV/Vigs lewe. Aangesien hierdie navorsing net op verslagdoening oor swart beroemdes in Suid-Afrikaanse poniekoerante kragtens die inhoudsanalisemetorde gefokus het, word verdere navorsing aanbeveel oor die impak van verslagdoening oor beroemdes op die Suid-Afrikaanse samelewing.
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Hendricks, Nicole R. "Vanity fair : the last twenty-five years." CardinalScholar 1.0, 2009. http://liblink.bsu.edu/uhtbin/catkey/1538085.

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The purpose of this study was to analyze the cover images of Vanity Fair magazine from the years 1983 to 2008. The study attempted to determine if Vanity Fair’s covers have become more focused on celebrities over time and also analyzed how Vanity Fair defines a celebrity. The study used grounded theory from a case study perspective. An additional research question was to determine the number of politically-based cover images versus the number of celebrity-based cover images. This research used content analysis methodology. Both open and axial coding were used. Results were entered into Microsoft Excel and analyzed for statistical significance.
Department of Journalism
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Aoyagi, Hiroshi. "Islands of eight million smiles, pop-idol performances and the field of symbolic production." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ46312.pdf.

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Books on the topic "Celebrities in mass media"

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Hughes, Glenda. Looking for trouble: Behind the scenes of the New Zealand media. Auckland [N.Z.]: HarperCollins, 2003.

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Schmid, David. Natural Born Celebrities. Chicago: University of Chicago Press, 2008.

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Seifert, Alrun. Das Model(l) Heidi Klum: Celebrities als kulturelles Phänomen. Konstanz: UVK Verlagsgesellschaft, 2010.

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Legan, Jerca. Razgaljeni: Medijski fenomen elit v Sloveniji. Ljubljana: Status-strateške komunikacije, 2011.

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Nango, Yoshikazu. Bunkajin towa nani ka ? Tōkyō: Tōkyō Shoseki, 2010.

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Herschmann, Micael, and Carlos Alberto M. Pereira. Mídia, memória & celebridades: Estratégias narrativas em contextos de alta visilbilidade. Rio de Janeiro: E-papers, 2003.

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Cashmore, Ernest. Celebrity/culture. Abingdon, [England]: Routledge, 2006.

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Saarenmaa, Laura. Intiimin äänet: Julkisuuskulttuurin muutos suomalaisissa ajanvietelehdissä 1961-1975. Tampere: Tampere University Press, 2010.

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Ruchatz, Jens. Die Individualität der Celebrity: Eine Mediengeschichte des Interviews. Konstanz: UVK Verlagsgesellschaft, 2014.

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Colin, Jacques. L'enfer des stars. Paris: Albin Michel, 2006.

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Book chapters on the topic "Celebrities in mass media"

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Sheldon, Zachary. "Christian-Media Celebrities." In Christian Influence, 100–115. London: Routledge, 2024. http://dx.doi.org/10.4324/9781032691268-6.

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Ma, Li. "Journalists and media celebrities." In #MeToo and Cyber Activism in China, 76–100. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003197782-4.

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Craig, Geoffrey. "Celebrities and Environmental Activism." In Media, Sustainability and Everyday Life, 135–63. London: Palgrave Macmillan UK, 2019. http://dx.doi.org/10.1057/978-1-137-53469-9_6.

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Schuegraf, Martina. "Hollywood-Stars und Social Media Celebrities." In Handbuch Organisationssoziologie, 1–11. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-20712-0_54-1.

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Schuegraf, Martina. "Hollywood-Stars und Social Media Celebrities." In Handbuch Medien und Geschlecht, 951–61. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-20707-6_54.

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Fedorenko, Olga. "South Korean Celebrities and Lifestyle Media." In Introducing Korean Popular Culture, 235–43. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003292593-28.

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Newton, Kenneth. "Mass Media." In Developments in British Politics 2, 313–26. London: Macmillan Education UK, 1988. http://dx.doi.org/10.1007/978-1-349-10230-3_15.

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Fog, Agner. "Mass Media." In Cultural Selection, 156–68. Dordrecht: Springer Netherlands, 1999. http://dx.doi.org/10.1007/978-94-015-9251-2_9.

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Bilton, Tony, Kevin Bonnett, Pip Jones, Tony Lawson, David Skinner, Michelle Stanworth, Andrew Webster, Liz Bradbury, James Stanyer, and Paul Stephens. "Mass media." In Introductory Sociology, 328–53. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-0-230-21417-0_12.

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Fenton, Natalie. "Mass Media." In Sociology, 297–320. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-27552-6_14.

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Conference papers on the topic "Celebrities in mass media"

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Noviani, Fitri, and Lola Sitompul. "Religious Commodification: Media Construction in the Celebrities' Hijrah (Repetance)." In Proceedings of the 5th International Conference on Law, Social Sciences and Education, ICLSSE 2023, 1st June 2023, Singaraja, Bali, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.1-6-2023.2341350.

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Yan, Yue-Nuo, and Shyang-Yuh Wang. "Short Videos Bring Opportunity for Internet Celebrities Under New Media Environment." In 2019 IEEE International Conference on Consumer Electronics - Taiwan (ICCE-TW). IEEE, 2019. http://dx.doi.org/10.1109/icce-tw46550.2019.8991829.

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Mohialden, Yasmin Makki, Nadia Mahmood Hussien, and Hassan Kassim Albahadily. "Quality Assurance of Facial Recognition Software for Arabic Social Media Celebrities." In 2022 4th International Conference on Current Research in Engineering and Science Applications (ICCRESA). IEEE, 2022. http://dx.doi.org/10.1109/iccresa57091.2022.10352456.

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Yang, Che. "A Case Study of Media Influence on Public Attitudes Towards Celebrities." In 2021 International Conference on Public Art and Human Development ( ICPAHD 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220110.013.

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Tan, Wai Beng, and Tong Ming Lim. "A Study on the Centrality Measures to Determine Social Media Influencers in Twitter." In International Conference on Digital Transformation and Applications (ICDXA 2021). Tunku Abdul Rahman University College, 2021. http://dx.doi.org/10.56453/icdxa.2021.1021.

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In recent years, many people have been influenced by YouTuber stars, celebrities, and influencers to their online products, especially on Twitter. Many celebrities who have many followers would start promoting certain products to all their fans and followers. Fans and followers have to share the show with their friends to gain more popularity among other audiences. Celebrities have played a vital role in corporate brands as they can promote the brand products and have also attracted many people who are interested in purchasing the products. Therefore, the group of celebrities can be called social media influencers (SMI). In social network analysis (SNA), a node value influential a network called centrality. Centrality is defined as a value that represents how many connections are from nodes to other nodes (Wasserman & Faust, 1994). There are many methods to define centrality to identify the effect of each node in a social network such as Degree Centrality (DC), Betweenness Centrality (BC), Closeness Centrality (CC), and Eigenvector Centrality (EC). Among these, the eigenvector centrality will give the most influential node in a network. A node with the highest eigenvector value among the other nodes is the most influential/important node in a network. Data was collected from Twitter using the Twitter API with the hashtag #pizzzahut. The goal of this research is to identify the main influencer in the Twitter community. It applied the eigenvector centrality to observe the effect of the centrality value for Twitter data. The result shows that there is a significant difference among the 3 most influential users. This result will be used for future research that will be focused on small and medium enterprise (SME) Twitter data. This research is held a comparison analysis between the 4 centrality measurements approach for determining the most influential user with social network Twitter as its case study. Keywords: Social Media Influencer, Social Network Theory, Centrality Measures
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Ludu, Puneet Singh. "Inferring Latent Attributes of an Indian Twitter User using Celebrities and Class Influencers." In HT '15: 26th ACM Conference on Hypertext and Social Media. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2806655.2806657.

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"The Enlightenment of the Internet Celebrities business Modle on the Government New Media." In 2020 3rd International Conference on e-Education, e-Business and Information Management. Clausius Scientific Press, 2020. http://dx.doi.org/10.23977/eeim2020005.

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Kalamen, Kristián, Kateřina Mlsová, Róbert Világi, and Michal Konečný. "E-Marketing Communication in the Beverage Industry." In EDAMBA 2023: 26th International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. Bratislava: University of Economics in Bratislava, 2024. http://dx.doi.org/10.53465/edamba.2023.9788022551274.93-103.

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The aim of the research is to identify best practices in working with social media by analyzing the e-marketing communications of a soft drink company and its direct competitors. For this purpose, the social media accounts of 3 selected soft drink manufacturing companies using their own social media accounts between February and March 2023 are monitored and analyzed. The social media networks monitored include Twitter, Instagram, Facebook, and YouTube. Businesses promote their new or existing products on their social networks on an almost daily basis and often use celebrities for this promotion. By using celebrities, they gain more engagement from social media users in the form of likes, comments, views, and new followers.
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Meldere, Aloiza. "Analysis of Latvian Celebrity Communication and Charity Concerts during the Fatigue Phase of the War in Ukraine (February–April 2023)." In International scientific conference of the University of Latvia. University of Latvia Press, 2024. http://dx.doi.org/10.22364/ms23.07.

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The aim of the current paper is to explore how concerts function as tools for communication and mobilization during the phase of war fatigue, and how the involved celebrities promote public engagement to facilitate fundraising and collection of donations. The theoretical framework is based on the concepts of social proof, ritual theory, and the term “war fatigue”. The empirical part consists of qualitative content analysis, examining the content of celebrities’ accounts in social media platforms such as Instagram and Twitter. Additionally, a survey was conducted, along with a partially structured interview with Ralfs Eilands, and an open observation was also carried out. The research concludes that concerts are effective mobilization tools during the phase of war fatigue. People’s interaction with war-related news decreases during the period of war fatigue, and celebrities tend to make posts primarily during event times, followed by a rapid decrease in communication afterwards.
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Liu, Yue. "The Construction and Dissemination of the Media Image of Sports Celebrities from the Domain Theory." In 2022 3rd International Conference on Mental Health, Education and Human Development (MHEHD 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220704.038.

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Reports on the topic "Celebrities in mass media"

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Velázquez, A., D. Renó, AM Beltrán Flandoli, JC Maldonado Vivanco, and C. Ortiz León. From the mass media to social media: reflections on the new media ecology. Revista Latina de Comunicación Social, March 2018. http://dx.doi.org/10.4185/rlcs-2018-1270en.

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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.
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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Meisser, Amelia. The Benefits and Drawbacks of Physical Activity According to Social Media: A Content Analysis of Celebrities' Posts on Twitter and Instagram. Portland State University Library, January 2015. http://dx.doi.org/10.15760/honors.164.

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Shey Wiysonge, Charles, Lilian Dudley, and Jimmy Volmink. Do mass media interventions increase uptake of HIV testing? SUPPORT, 2017. http://dx.doi.org/10.30846/1703052.

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Low uptake of HIV testing is one of the main reasons why only one third of people who need antiretroviral medications are currently receiving treatment worldwide. Mass media are sometimes used to promote voluntary HIV counseling and testing and to sustain test seeking behavior. Mass media include television, radio, internet, newspapers, books, posters, and billboards.
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Robinson, John R. Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects. Fort Belvoir, VA: Defense Technical Information Center, March 2008. http://dx.doi.org/10.21236/ada482173.

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NARYKOVA, N. A., S. V. KHATAGOVA, and Yu R. PEREPELITSYNA. PEJORATIVE WORDS IN GERMAN MASS-MEDIA IN NOMINATIONS OF POLITICIANS. Science and Innovation Center Publishing House, April 2022. http://dx.doi.org/10.12731/2077-1770-2021-14-1-3-57-68.

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One of the main functions of mass media is influence on public opinion. So emotionally-painted lexical means are widely used in mass media in relation to leading politicians who are the centre of political arena. They are exposed to the frequent criticism, a negative estimation. The present article is devoted to the consideration of pejorative lexicon which is applied in nominations for heads of states. An empirical material of research were electronic newspapers and editions: Der Spiegel, Die Zeit, Sueddeutsche Zeitung, Der Tagesspiegel, taz, Die Welt, Gegenblende. As the basic methods of research are the following: the componental analysis, the lexico-semantic analysis, the stylistic analysis. The result of research revealed, that in German mass media there is a significant amount of persons names pejorative colouring. They express censure, disrespect, sneer, hatred, antipathy, condemnation, mistrust and so on. There main word-formations for persons nominations are composition, a derivation with using of suffixes and subsuffixes, attributive word-combinations, metaphorically-metonymical way. The materials of the research work can be used in the course of learning German language, at the practical training in oral speech, and also in the course of lexicology, general and aspect lexicography.
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Blanco Castilla, E., M. Quesada, and L. Teruel Rodríguez. From Kyoto to Durban. Mass media editorial position about climate change. Revista Latina de Comunicación Social, June 2013. http://dx.doi.org/10.4185/rlcs-2013-983en.

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Greenbaum, Steve G. NMR Studies of Mass Transport in New Conducting Media for Fuel Cells. Fort Belvoir, VA: Defense Technical Information Center, January 2009. http://dx.doi.org/10.21236/ada502750.

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Roy Haggerty. Transport Visualization for Studying Mass Trasnfer and Solute Transport in Permeable Media. Office of Scientific and Technical Information (OSTI), January 2004. http://dx.doi.org/10.2172/836906.

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