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1
Islam, Mehak. "Celebrities Or Celetoids?: Analyzing the Difference between Achieved and Ascribed Celebrities." Think India 22, no. 2 (October 24, 2019): 84–91. http://dx.doi.org/10.26643/think-india.v22i2.8676.
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Celebrity has become a defining characteristic of our mediatized societies. It is ever-present in the news and entertainment industry boosted by formats such as reality TV, DIY (do it yourself) websites, talk radio and so on. ‘The Demotic Turn’ was coined by Graeme Turner in Understanding Celebrity as a means of defining the expanding growth of ‘ordinary’ while they modify themselves into the content of media through various reality shows, several DIY platforms, and widely, via ‘celebrification.’ It is generally defined as the process by which ordinary people or public figures are transformed into celebrities; for instance, film stars, public figures, celebrity politicians. This transformation from ordinary person to celebrity can be seen as a media ritual that both confirms this separation and legitimates the ‘myth of the media centre’, or the myth that the media are the essential gatekeepers to the imagined society’s centre. Celebrities are manufactured by the celebrity industry which produced and further help to sell other commodities and this can’t be equated with the democratization. This whole process of formation of celebrity leads to his conversion into ‘celetoid’ or a short-lived public figure. This paper tries to examine the role which this mass-mediated fame plays within the construction of cultural identities.
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Thomas, Bejoy John. "Microcelebrities." International Journal of Online Marketing 11, no. 3 (July 2021): 51–63. http://dx.doi.org/10.4018/ijom.2021070104.
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Traditionally, celebrities advertised the brands on mass media, and this influenced the purchase of the brands. The usage of smart phones and the penetration of internet have resulted in the advertisement of brands by micro celebrities. This study would help us to understand the influence of micro celebrities on purchase intention of brands and would also study the mediating effect of brand engagement in self-concept and brand expected value. The study was conducted among 205 followers of Indian micro celebrities in social media platforms such as YouTube, Instagram, and Facebook. The followers for the study were selected based on the snowball sampling technique. The results revealed that the perceived influence of micro celebrities had influence on brand engagement in self-concept, brand expected value, and purchase intention. The study highlighted that micro celebrities suggest brands to followers which leads to greater connection to the brand and the attractiveness of the brand increases which in turn would lead to recommendation of the brand by the followers.
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Scribano, Adrián, and Zhang Jingting. "Internet Celebrities Bodies/Emotions in China’s Society 4.0." Debats. Revista de cultura, poder i societat 4 (December 25, 2019): 189–200. http://dx.doi.org/10.28939/iam.debats-en.2019-15.
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Internet celebrities, as a group of stars spawned by the market economy and The Internet, reveal both the state of Internet culture and the transformation of mass media in China. The bodies and pictures of these ‘celebs’, while unique, also take on a cultural symbolism. The 4.0 Revolution is the carrier of social practices and kinds of interaction in which the social media play a very special role. In this paper we will focus on the intersections and ruptures between the bodyindividual, body-subjective and body-social (Scribano, 2007) of Chinese Internet celebrities and the articulations and links between body-image and their body-in-movement. With the introduction ofChinese social media platforms such as WeChat (微信), Sina Weibo (新浪微博), Douyin, we try to trace links between the sociability, experiences and social sensibilities of the Internet celebrities and their influence on Society 4.0. This paper: (a) looks at the Chinese social media as a virtual platform for the Internet celebrities; (b) delves into the images and practices of the Internet celebrities; (c) highlights the link between body, sensation and perception regarding social celebrities; (d) shows the kinds of sociability and social sensibilities exhibited by celebrities in China’s Society 4.0. home foreclosure) in several Catalan municipalities. It was conducted by participatory observation, focus groups and in-depth interviews with activists.
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Chen, Wenrui. "Destined to Change: Shifting Roles of Film and TV Stars in Shaping Canadian Mass Perception Amidst New Media Dominance." Communications in Humanities Research 27, no. 1 (January 3, 2024): 187–94. http://dx.doi.org/10.54254/2753-7064/27/20232085.
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The transformative impact of new media and multiple media platforms on Canada's communication landscape has redefined how film and television stars shape and influence the mass population's thinking and behavior, in contrast to the traditional media era. This research explores these changes by examining the interplay between celebrity influence, media consumption, and societal dynamics. The mediatization theory serves as a theoretical framework to understand the relationship between media and society, particularly in the context of Canada. The study focuses on the shifting roles of film and television stars within this dynamic media landscape, and highlighting their evolving influence on public perceptions and behaviors. Qualitative content analysis, grounded in mediatization theory and guided by a comparative lens, has been employed as the research methodology. This method allows for a meticulous examination of diverse media sources, encompassing traditional and new media platforms, to unveil the multifaceted ways celebrities shape mass population thinking and behavior. The advent of new media platforms has facilitated direct and interactive communication between stars and their audiences, fostering personalized engagement and dismantling hierarchical barriers. The influence of film and television stars extends beyond entertainment, interacting with Canadian cultural narratives and societal issues. As celebrities leverage new media platforms to champion social causes, they contribute to reshaping cultural norms and values. The findings contribute to a deeper understanding of the dynamics of media influence in the digital age, showcasing the sophisticated bond between media, celebrities, and societal evolution within the Canadian narrative.
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Duffield, Lee. "New edition leaves scope for 'human factor' research." Pacific Journalism Review : Te Koakoa 16, no. 2 (October 1, 2010): 202–5. http://dx.doi.org/10.24135/pjr.v16i2.1043.
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The Cunningham and Turner reader, once again, has a core of 11 informational chapters updating us on developments in and around mass media, set in a jacket of other chapters describing selected theories of media or media research. At the back there are some 'cultural studies' essays about aspects of prominent media fare over recent years: sports, celebrities, media treatments of the 2005 Cronulla 'riot' are brought out once again.
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Budiawan, Budiawan. "New Media and Religious Conversion Out of Islam Among Celebrities in Indonesia." IKAT: The Indonesian Journal of Southeast Asian Studies 3, no. 2 (March 23, 2020): 189. http://dx.doi.org/10.22146/ikat.v3i2.51048.
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In Muslim-majority Indonesia religious conversion to Islam among celebrities always makes it a piece of good news. Infotainment programs of most TV channels broadcast it as their prime news. However, the opposite direction, namely the religious conversion out of Islam to other religions, is hardly possible to broadcast in conventional media such as TV, newspaper, radio, etc. It is a very sensitive issue, which could cause a mass outcry. Yet, such a phenomenon is easily found in a new media platform, such as YouTube. This paper explores the netizens’ responses to religious conversion out of Islam to Christianity among Indonesian celebrities. By scrutinizing this phenomenon, this paper aims to show to what extent new media provides a space for the religious minorities to speak for themselves. By closely reading their comments, this paper finds that in new media being a religious minority does not matter to represent themselves.
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Yan, Zhang, Syed Agil Alsagoff, and Megat Al Imran Yasin. "Self-Presentation of Elderly Internet Celebrity on Douyin in China." Studies in Media and Communication 12, no. 2 (May 21, 2024): 387. http://dx.doi.org/10.11114/smc.v12i2.6388.
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With the rapid development of mass media and an increase the aging population in China,more elderly people are actively using the internet. Douyin, owned by ByteDance, is one of the fastest growing apps in China. Many elderly users use this app for entertainment and information sharing. Currently, there is an emergency of several elderly internet celebrities.The study investigated how elderly internet celebrities in China used short videos to present themselves and shape their image on Douyin. The study employs literature analysis and content analysis to analyzes the content of short videos of 10 elderly internet celebrities on Douyin. The study summarized the self-presentation characteristics of elderly internet celebrities,dismissed stereotypes regarding elderly people and recommended new ideas and paths for the governance of China's aging society.
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Sharma, Rajesh. "Understanding Indian Consumer Attitudes towards Celebrity Based Television Advertising (CBTA)." Management and Labour Studies 34, no. 2 (May 2009): 165–82. http://dx.doi.org/10.1177/0258042x0903400201.
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Despite the obvious economic advantage of using relatively unknown personalities as endorsers in advertising campaigns, the choice of celebrities to fulfill that role has become common practice for companies competing in today's cluttered media environment During the past decades, celebrities have had a growing influence on consumers through mass media such as television. The proliferation of entertainment media worldwide has increased the exposure of celebrities to consumers and given them i.e., celebrities, an iconic status. In this article, we explore few important research questions. First, we seek to determine how attractive is celebrity based television advertising (CBTA) to the Indian consumer and what is the effect of CBTA on consumers' brand choice behavior? Next, we seek to explain how important is the celebrity-product match up? Lastly we seek to explain whether consumer attitudes towards CBTA, with respect to brand-choice behavior, vary by demographic variables such as sex and income. These research objectives were pursued through the empirical study of respondents in New Delhi. The data was analyzed primarily by One Sample t-test and One Way ANOVA. The main findings showed that the Indian consumers were interested in celebrity endorsements in advertising and found it attractive. Further, CBTA was found to positively influence consumers' brand choice behaviour. The study also found that celebrity-product match up was important for customers and that consumers' brand-choice is influenced by CBTA, due to demographic characteristics such as sex and income.
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Polievková, Petra, Terézia Rončáková, and Hedviga Tkáčová. "Humorous Portrayals of Celebrities in the Mass Media During the 2021 Papal Visit to Slovakia." Changing Societies & Personalities 7, no. 1 (April 10, 2023): 188. http://dx.doi.org/10.15826/csp.2023.7.1.225.
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This contribution presents the results of research focused on an analysis of humorous visual portrayals of visit of Pope Francis to Slovakia in September 2021. The study presents a qualitative content analysis of 43 memes taken from the social media environment and eight caricatures from selected print media outlets. The aim of the analysis of the memes and caricatures was to identify the topics that framed the papal visit before shifting the focus to the question of how the memes and caricatures present Pope Francis and selected Slovak political figures within this context. The study will identify the characteristics ascribed to the Pope and to Slovak politicians in the media and the tonalities (either positive, negative, or neutral) emphasized in the studied memes and caricatures in relation to the Pope, politicians, Slovak society, and the Church.
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Lankford, Adam. "Do the media unintentionally make mass killers into celebrities? An assessment of free advertising and earned media value." Celebrity Studies 9, no. 3 (January 15, 2018): 340–54. http://dx.doi.org/10.1080/19392397.2017.1422984.
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Zhang, Ke, and Kineta Hung. "The Effect of Natural Celebrity–Brand Association and Para-Social Interaction in Advertising Endorsement for Sustainable Marketing." Sustainability 12, no. 15 (August 2, 2020): 6215. http://dx.doi.org/10.3390/su12156215.
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Celebrity endorsement has been regarded as an effective strategy for enterprises to implement sustainable marketing strategies. However, frequent use of celebrity ads renders consumers skeptical of the ads’ and celebrity’s profit-making intent, which may adversely affect the sustainable marketing of the brand. This has given rise to “natural celebrity-brand association” that features celebrities using the brand in real-life settings, which is usually presented on social media rather than mass media. Using a boot-strapping approach, the study contrasts the effects of natural and commercial endorsements (i.e., natural vs. advertising, natural vs. product placement) on consumer brand responses. Results showed that natural celebrity–brand association exerts superior effects. Further, the mediating variables, para-social interaction (PSI) and its drivers (celebrity attractiveness, consumers’ perceived homophily with the celebrity), which reflect consumer’s emotional connection with a celebrity, also exert significantly stronger effects in the natural (vs. commercial) endorsement context. This research provides insights for advertisers and marketers in exploring new patterns of brand presentation forms in advertisements and gaining competitive advantage in sustainable marketing.
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Motyka, Marek A., and Ahmed Al-Imam. "Representations of Psychoactive Drugs’ Use in Mass Culture and Their Impact on Audiences." International Journal of Environmental Research and Public Health 18, no. 11 (June 3, 2021): 6000. http://dx.doi.org/10.3390/ijerph18116000.
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Drug use has been increasing worldwide over recent decades. Apart from the determinants of drug initiation established in numerous studies, the authors wish to draw attention to other equally important factors, which may contribute to augmenting this phenomenon. The article aims to draw attention to the content of mass culture, especially representations of drug use in mass media, which may influence the liberalization of attitudes towards drugs and their use. The role of mass culture and its impact on the audience is discussed. It presents an overview of drug representations in the content of mass culture, e.g., in film, music, literature, and the occurrence of drug references in everyday products, e.g., food, clothes, and cosmetics. Attention was drawn to liberal attitudes of celebrities and their admissions to drug use, particularly to the impact of the presented positions on the attitudes of the audience, especially young people for whom musicians, actors, and celebrities are regarded as authorities. Indications for further preventive actions were also presented. Attention was drawn to the need to take appropriate action due to the time of the COVID-19 pandemic when many people staying at home (due to lockdown or quarantine) have the possibility of much more frequent contact with mass culture content, which may distort the image of drugs.
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Barkow, Jerome H., Rick O'Gorman, and Luke Rendell. "Are the New Mass Media Subverting Cultural Transmission?" Review of General Psychology 16, no. 2 (June 2012): 121–33. http://dx.doi.org/10.1037/a0027907.
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Popular culture is a subcategory of culture. Today, mass and new media appear to be interfering with the evolved mechanisms that permit the acquisition and editing of culture. We know surprisingly little about these cognitive attentional processes that enable the information acquisition and editing packed into the term “cultural transmission.” It was Michael Chance who first concluded that we attend to and learn preferentially from those high in status. For Chance, high status based on fear leads to agonistic attention and a constricted type of learning, while hedonic attention based on respect permits much broader learning possibilities. If Chance's theories are supported, then it would follow that much of the current unpredictability of popular culture and culture change in general reflects the replacement of family and community high-status figures by influential media celebrities, thereby damaging the transmission of local culture. Chance's approach would also explain why we seem to find it difficult to pay attention to those low in status and power. There may be attractors of attention involved in cultural transmission in addition to status, including physical attractiveness. We consider, from an evolutionary perspective, various researchable hypotheses that stem from Chance's and related work and from ethnography, we discuss this work's implications for how we understand culture and “popular culture,” and we argue that the kind of research in cognitive and evolutionary psychology we espouse is also needed for the next generation of mathematical models of gene–culture coevolution. We conclude with a list of research questions.
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Belova, Alla. "Virtual influencers in multimodal advertising." 93, no. 93 (September 13, 2021): 14–21. http://dx.doi.org/10.26565/2227-8877-2021-93-02.
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The article highlights new communication and advertising phenomenon – virtual influencers (VI) or virtual models employed by different brands to promote their collections and goods. Influencer marketing became an effective marketing strategy and profitable trend within the last twenty years. Influencers can be categorized in line with the content they generate, number of followers they have, their specialization, the impact they produce. Influencer marketing flourishes in social media. Celebrities who earned their fame offline are mega-influencers. Virtual influencers are transmedia 3D models created by high-caliber professionals via computer-generated imagery (CGI), animation, computer graphics, multimodality, copywriting with their bio, tastes, hobbies, lifestyle, even political preferences and social values. They are fond of social networking and have accounts in the most popular social media – Facebook, Twitter, Instagram, TikTok. Brands collaborate with social media influencers for narrowcasting young customers, mostly millennials who prefer social media to mass media and perceive virtual reality as a natural component of current civilization and everyday life. Experts believe virtual influencers’ rating is based on wow effect and they won’t be able to outperform celebrities despite high annual income as they are fictional and not emotional. Celebrities as mega-influencers and models fear virtual models will squeeze them out of marketing and advertising, other social media users have Uncanny Valley syndrome. Psychologists claim VI might trigger psychological problems for teenagers as they cannot attain glamorous lifestyle VI promote. Verbal behavior of virtual influencers is molded by copywriters and mirrors characteristics of English used in social media by teenagers and millennials – short simple sentences with acronyms visibly peppered with emoji and hashtags. Facebook, Instagram, TikTok, Twitter accounts of the most popular influencers Lil Miquela, Bermuda, Shudu were analyzed. The future of virtual influencers lies in synthesis of CGI and artificial intelligence (AI) to generate posts automatically and communicate with followers. Then virtual influencers can be used outside advertising and marketing to make impact on global audience
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Türkmaya Şanal, Sanem, Perim Fatma Türker, Beril Köse, and Esen Yeşil. "The relationship between media image, body image, and nutritional status: research on professional female volleyball players." World Nutrition 13, no. 1 (March 31, 2022): 76–87. http://dx.doi.org/10.26596/wn.202213176-87.
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This study was conducted to determine the media image and its impact on body image and nutrition status of 100 professional female volleyball players aged between 18-30 in teams affiliated to the Turkish Volleyball Federation. Their dietary habits and use of food supplement products were recorded with a questionnaire prepared by the researcher and administered face-to-face. Anthropometric measurements taken, body mass indexes (BMI) calculated, body compositions determined with bioelectric impedance analysis, and 24-hour retrospective nutrient consumption records were taken. The “Sociocultural Attitudes Towards Appearance Scale” (SATAQ-3) was used in order to evaluate the media image of women volleyball players. The (PSPP) and “Body Parts and Properties Satisfaction Scale” were used for determining their level of satisfaction with their own appearance. The average age of this sample of female volleyball players was 24.3±3.55 years. Their body mass index (BMI) was 20.7±1.48 kg/m2 on average. A statistically significant negative relationship was found between “feeling pressure from the media” (a sub-dimension of the SATAQ-3), and “body attractiveness” a sub-dimension of the PSPP. Feelings of body attractiveness decreased as media pressure increased (p<0.05). A statistically significant negative relationship was found between trying to look like the celebrities in the media and “sports talent and body attractiveness” (p<0.05). Participants felt their bodies were less attractive as compared with celebrities (p<0.05). No significant relationship was found between the sub-dimensions of the SATAQ-3and the “Body Parts and Properties Satisfaction Scale” (p>0.05). We conclude that media image can be an important risk factor for increased body dissatisfaction, impaired body perception, and the formation of a negative body image in female Turkish volleyball players.
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Prawadika Aji, Angga, and Mariska Dyah Astari. "Audience consumption motives on online celebrity gossip account’s contents." Jurnal Kajian Komunikasi 11, no. 1 (June 30, 2023): 96. http://dx.doi.org/10.24198/jkk.v11i1.44226.
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Background: The presence of the Internet has introduced a more complex way within the process of disseminating various images and information about celebrities, including private celebrity information such as scandals, conflicts, and various aspects of personal life that previously could only be enjoyed in classic infotainment formats in the mass media. Purpose: This study analyzes the motives of the audience’s consumption process for the content produced by various celebrity gossip accounts in Indonesian cyberspace. This research aims to dig deeper into the audience’s motives when consuming this particular information about celebrities. Methods: This research was conducted using in-depth interviews with ten sources who regularly consume the content of online celebrity gossip accounts on social media. Results: The results show that three motives encourage audiences to consume celebrity gossip online: informational motives, entertainment motives, and social motives. The information motive refers to the interviewee’s perception that online celebrity gossip accounts provide a more detailed and exclusive source of information. The entertainment motive refers to the enjoyment of the audience when they are involved in ‘imaginary drama’ and heated debate between audiences in the comment section. Social motive refers to the value of celebrity gossip as a valuable resource to start conversations and maintain group cohesion among close friends. Conclusions: The public’s interest in consuming celebrity information, whether for informational, entertainment, or social reasons, indicates an unrelenting demand for information about celebrities which in turn encourages the proliferation of gossip-providing accounts on social media. Implications: This study itself serves as an initial stepping stone to open a more serious study on celebrity culture in Indonesia.
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Miller, Patrick R., Andrew R. Flores, Donald P. Haider-Markel, Daniel C. Lewis, Barry Tadlock, and Jami K. Taylor. "The Politics of Being “Cait”: Caitlyn Jenner, Transphobia, and Parasocial Contact Effects on Transgender-Related Political Attitudes." American Politics Research 48, no. 5 (March 2, 2020): 622–34. http://dx.doi.org/10.1177/1532673x20906460.
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Celebrities saturate American culture and often become relevant in politics, yet political science has largely left unstudied how celebrities affect mass political behavior. We focus on the 2015 story of Caitlyn Jenner revealing her transgender identity. Using an original nationally representative survey from that summer, we examine whether following the Jenner story and evaluations of its social significance affected attitudes toward transgender rights policies. Specifically, we examine how age and transphobia interacted with engagement with the Jenner story to shape attitudes toward transgender rights. We find, counterintuitively, that older respondents who were more transphobic were less likely to see her story as representing negative social trends if they followed it in the media. Furthermore, more transphobic older respondents were more likely to support pro-transgender policies if they viewed Jenner’s story less negatively. We then discuss the implications of our findings for research on celebrity effects on politics and transgender rights.
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Panse, Nikhil Shrikrishna. "Advocacy and mass education in plastic surgery: Efforts and outcomes." Indian Journal of Plastic Surgery 50, no. 01 (January 2017): 085–90. http://dx.doi.org/10.4103/ijps.ijps_19_16.
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ABSTRACT Background: Awareness of plastic surgery is lacking. Be it reconstructive surgery, or aesthetic surgery, public education and awareness regarding the spectrum is the need of the hour. Materials and Methods: We undertook a string of activities for patient awareness and education for burn prevention, occupational hand injuries prevention, skin banking awareness and various other conditions relevant to us as plastic surgeons. Use of social media helped us for increasing the reach of our projects. Observation and Results: Some of the projects we started, we are still pursuing with sincerity, and some never really picked up. A wide range and spectrum of activities were undertaken, and we would like to think that we have made some impact towards advocacy of plastic surgery; however, the measurable impact of these initiatives is questionable. Conclusion: Collective efforts for promotion of the speciality using innovative methods, use of celebrities for awareness and social media amongst other things must be undertaken to make a sustained and demonstrable impact towards advocacy of plastic surgery.
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Enga, Anastasia H. P. "KOMODIFIKASI PERNIKAHAN “ MENUJU JANJI SUCI “ DI TRANS TV." Interaksi: Jurnal Ilmu Komunikasi 5, no. 2 (March 29, 2017): 177. http://dx.doi.org/10.14710/interaksi.5.2.177-186.
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AbstractCommodification or the transformation process of goods and services are valued for their use, into a commodity that is valued for what they can get in the market, such as commercial agriculture to sell food, produce drama for commercial broadcasting. Marriage celebrities homelands is now a mass produced product with a variety of packing with the aim of a variety of interests and tastes of the market. So now the wedding of the artists as wellas more general topics that can be commercialized in any form of mass media to increase profits. Trans tv no longer pay attention to the publik frequency, use valuas taken here replaced by the exchange rate, the sanctity of the wedding pair of human children have been used a business area for the media konglmerasi to benefit is not small. Keywords: commodification, wedding artists, television
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O'Toole, Moderator: Mary Ellen, Participants: Eugene V. Beresin, Alan (Lanny) Berman, Steven M. Gorelick, Jacqueline B. Helfgott, and Chuck Tobin. "Celebrities Through Violence: The Copycat Effect and the Influence of Violence in Social Media on Mass Killers." Violence and Gender 1, no. 3 (September 2014): 107–16. http://dx.doi.org/10.1089/vio.2014.1512.
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Kumar, Aniket, Saurabh Kumar Pal, Kumar Dhruv Roy, and Mr Ragunthar T. "Fake News Detection." International Journal of Scientific & Engineering Research 11, no. 12 (December 25, 2020): 575–80. http://dx.doi.org/10.14299/ijser.2020.12.09.
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Now-a-days it's exceedingly common in this digital world that someone for his or her benefit try to manipulate a mass with false information. With the massive use of social media by the population which is beneficial for the users most of the time, can also be used as a really good platform to spread a fake news and at worse try to create chaos in society. Fake death news of celebrities, fake news regarding wars and fake news related to politics are the day-to-day life examples.
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Matusitz, Jonathan, and Demi Simi. "Celebrity manufacture theory: Revisiting the theorization of celebrity culture." Empedocles: European Journal for the Philosophy of Communication 12, no. 2 (December 1, 2021): 129–44. http://dx.doi.org/10.1386/ejpc_00033_1.
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Celebrity Manufacture Theory postulates that both the emergence of celebrities and our fascination with them are shaped by the media. Another premise of the theory is that a person’s fame does not necessarily correlate with the talent or achievements of that person. Rather, it often depends on the way the media manufacture that person as a celebrity. Today’s celebrity culture extols a particular type of fame ‐ one created and sustained by media production. Hence, there is a painstaking method of personification and commodification at work. The pursuit for authenticity is not the objective of Celebrity Manufacture Theory. For this reason, the theory is an example of a ‘manipulation theory’. It describes how media industries manipulate audiences through mass-mediated celebrity production. To best understand Celebrity Manufacture Theory, four major tenets are thoroughly described in this article: (1) media mirage, (2) democratization of spotlight, (3) commodity and (4) cultural mutation.
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Yeo, Yezi. "The good, the bad, and the forgiven: The media spectacle of South Korean male celebrities’ compulsory military service." Media, War & Conflict 10, no. 3 (February 1, 2017): 293–313. http://dx.doi.org/10.1177/1750635217694122.
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For almost 70 years, South Korea has upheld the principle of universal male conscription, and the military has been a potent force in post-war South Korean political, economic, and social development. The role and significance of male conscription and the military establishment in South Korean society have been explored from the perspective of political, social, and gender/post-colonial studies. However, there is a considerable lack of academic research assessing the social meanings behind the highly publicized conduct of male celebrities’ negotiating the issue of their compulsory military service, which has turned increasingly into media spectacles since the mid-1990s. This study attempts to provide an insight into the political and social ramifications of such media events by tracing the military service and male celebrity discourse through several major conscription scandals in the South Korean mass media. By simultaneously policing and exploiting the ‘sacred’ duty to serve, these media scandals reinforce what it means to be a true ‘Korean man’.
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Suh, S., Y. Chang, and N. Kim. "Quantitative exponential modelling of copycat suicides: association with mass media effect in South Korea." Epidemiology and Psychiatric Sciences 24, no. 2 (February 4, 2014): 150–57. http://dx.doi.org/10.1017/s204579601400002x.
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Background.There is ample evidence media reporting of celebrity suicides increases copycat suicides. This study had three aims: (a) to quantitatively examine copycat suicides with exponential modelling that predicts the copycat suicide effect of South Korean celebrity suicides; (b) to investigate the association between media effect and subsequent suicides following celebrity deaths; and (c) to investigate the extent in which media influences the increase and rate of decline of copycat suicides following a celebrity suicide.Methods.All suicides during 1991–2010 in South Korea were included in this study utilising a nationwide database. Fifteen celebrities were selected based on the frequency of media reports following 1 week after their suicide. The media effect was obtained through the Korean Integrated Newspaper Database System. Exponential curve fits and correlation analyses investigated the quantitative effect of copycat suicides.Results.After controlling for baseline number of average suicides, there was a marked increase in the number of suicides following each celebrity suicides, which followed an exponential model. There was a significant correlation between the total number of copycat suicides and number of media following the celebrity suicide (r = 0.74, p < 0.01). There were weak-to-moderate correlations between the amplitude of increase in suicides (r = 0.45, p = 0.09) and rate of decline (r = 0.38, p = 0.16) with the total number of media coverage.Conclusions.Copycat suicides following celebrity suicides follow exponential modelling. Additionally, there is a strong media effect between the number of media reports following the days after celebrity suicides and subsequent copycat suicides. This may also be associated with the amplitude and rate of decline of copycat suicides. This suggests that improving media reporting and implementing preventative interventions for vulnerable populations may be important.
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Kępiński, Marcin. "Bigger, Stronger, Faster, czyli amerykański sen nie jest dla każdego, a sport to jedno wielkie oszustwo." Kultura i Społeczeństwo 61, no. 2 (April 24, 2017): 103–24. http://dx.doi.org/10.35757/kis.2017.61.2.6.
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The author analyses the 2009 documentary film Bigger, Stronger, Faster, which investigates the nature of American pop culture and sports. Writing from the perspective of cultural anthropology and sociology, he considers how ideas about the body and physicality are programmed by popular media culture and famous sports figures and celebrities, who are treated as models of masculinity and mass media heroes. He also raises the issue of the influence of illegal pharmaceutical doping on contemporary American sports. All these subjects serve to describe the form and functioning of America’s contemporary collective identity and the connection between the authorities, television, sports entertainment, and politics. The United States described in the documentary is a real and existing utopia, which Americans and other people have dreamt and still dream about, and which everyone believes in—not only the recipients of popular media culture and sports entertainment.
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Ni'mah, Manzilatun. "TRANSFORMASI SELEBRITI MENJADI POLITISI: URGENSI PERSONAL FRONT DALAM RANAH SOSIAL." INFORMASI 45, no. 2 (February 1, 2016): 141. http://dx.doi.org/10.21831/informasi.v45i2.7989.
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AbstractThis article aims to analyze the recent phenomenon of celebrities’ transformation entering political arena using Bourdieu’s habitus, field, and social capital theoritical framework and the role of mass media to shine celebrities as stars in the entertainment field which they use impression management to preserve their position. The subjects are Desy Ratnasari and Angel Lelga, the two phenomenal artists who recently transform to political field. This article is using qualitative approach with descriptive case study. Using Bourdieu’s habitus theoritical framework, this article will begin with the explanation of habitus change from Desy Ratnasari and Angel Lelga before entering entertainment field until enter it and their transformation to political field. Within that process, there is mass media which let the society (fans) get to know them. The result is agent with more abundant capital accumulation tend to win the battle and vice versa. It explains how Desy could manage to win the votes to be a member of legislature, while votes for Angel Lelga were insufficient.AbstrakArtikel ini bertujuan untuk menganalisis fenomena transformasi selebriti menjadi politisi dengan menggunakan kerangka berpikir perubahan habitus, ranah, dan modal sosial dari Bourdieu serta peran media massa dalam membuat selebriti menjadi bintang di dunia entertainment, yang mana dalam ranah entertainment itu selebriti menggunakan impression management untuk melanggengkan posisinya. Yang menjadi subyek penelitian adalah Desy Ratnasari dan Angel Lelga. Dengan menggunakan kerangka berpikir perubahan habitus, artikel ini diawali dengan penjelasan perubahan habitus Desy Ratnasari dan Angel Lelga sebelum memasuki dunia hiburan hingga memasuki dunia hiburan dan transformasinya ke dunia politik. Di tengah proses tersebut ada peran media massa yang membuat mereka menjadi “bintang” sehingga dikenal semua kalangan masyarakat. Hasil analisis artikel ini adalah agen yang memiliki alokasi modal lebih besar dan mampu mengkonversi modalnya dapat memenangkan pertarungan dan sebaliknya. Hal tersebut menjelaskan bagaimana Desy dapat berhasil memenangkan suara masyarakat untuk menjadi anggota legislatif, sedangkan perolehan suara Angel tidak dapat mencukupi.
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Yunus, Ulani. "Event Hiburan bagi Tki di Taiwan sebagai Pencitraan pada Anggota Komunitas." Humaniora 5, no. 2 (October 30, 2014): 1134. http://dx.doi.org/10.21512/humaniora.v5i2.3236.
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Event is still a useful media for building good image for certain communities. In addition to functioning as a media ritual, an event which is published through a live broadcast mass media will also increase the brand image of a particular product. Research question in this article is: what are the kinds of the TKI Event held in Taiwan in 2013 and what elements of the event that brings TKI enthusiastic in Taiwan? The method used in this study is a qualitative interpretive. The data was collected through direct observations and impressions of social media such as youtube as well as literature from the source journal from previous research literature or books that support research topic. Conclusion of the study states that the type of event held by workers in Taiwan is a talent contest and stage entertainment. While elements of the event that brings enthusiastic for workers is an event that displays imagery figure, and the appearance of celebrities.
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Ivanova, Svetlana V., and Gulnara Sharifullovna Khakimova. "Celebrity gossip as a genre in English-language mass media discourse." Russian Journal of Linguistics 24, no. 2 (December 15, 2020): 386–418. http://dx.doi.org/10.22363/2687-0088-2020-24-2-386-418.
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The multidimensionality of rumours as part and parcel of mass communication has stipulated the research in their linguistic nature. The present paper studies this specific communication phenomenon and the discursive practices by means of which it is realized across the Anglophone mass media discourse continuum. The theory of discourse-analysis underpinning the present paper predetermines an integrative approach with various methods employed. This approach makes it possible to gain an insight into the complex nature of the object under study. The research is targeted at media rumours, namely celebrity gossip, manifested in on-line versions of the printed press and original web outlets in 2015-2018. The main goal of the research is to reveal specific features of media rumors as a speech genre in the Anglophone media communication. Celebrity gossip texts make up the empiric material for the present study. This aim is achieved via the description of the content and form of the text-type structure supplemented by an application of stylistic analysis. In terms of the topics, the findings demonstrate a wide variety of topoi comprising both public (social interactions) and private spheres of celebrities’ life with an emphasis on privacy, sensationalism and scandalous impropriety as dominant discursive characteristics of the text-type samples under study. The structure of the celebrity gossip discourse is represented by texts in different journalistic forms: from informative genres to feature type variations used by authors as means of constructing celebrity culture. The information of trivial content and questionable validity because of its unverified character is disguised as reports of high testimonial trustworthiness and epistemic value with the help of a variety of language and textual resources. The results of the study enable us to argue that within the mass media communication there exists a specific discourse which is hybrid by nature and non-evidential by verification.
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Torloni, Maria Regina, Vanessa Brizuela, and Ana Pilar Betran. "Mass media campaigns to reduce unnecessary caesarean sections: a systematic review." BMJ Global Health 5, no. 2 (February 2020): e001935. http://dx.doi.org/10.1136/bmjgh-2019-001935.
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IntroductionThe worldwide increase in unnecessary caesarean sections (CSs) is a major global health issue. Mass media campaigns have been used in several countries to reduce this trend. The objectives of this systematic review were to identify, critically appraise and synthesise the findings, including the barriers and enablers, of mass media campaigns directed at lay people to reduce unnecessary CS.MethodsWe included any study design that reported health communication mass media campaigns directed at lay people with the specific objective of reducing unnecessary CS, created by any agent, in any format. We searched seven electronic databases without language restrictions, from inception to February 2019. Experts in the field were contacted.ResultsThe search yielded 14 320 citations; 50 were selected for full-text reading; and one was included. Six other reports were included. The seven campaigns were conducted in 2009–2017, mostly in Latin America. Most campaigns were independent efforts by non-governmental or activist organisations. Only one campaign conducted formative research and pretested the intervention. All campaigns used indirect communication, mostly through internet channels; two campaigns also used direct communication with the public. None assessed their effects on CS rates. Only two campaigns measured their impacts on participants’ knowledge, attitudes and birth preferences but only in the short term. The main barriers were lack of financial and human resources. The main enablers were the enthusiasm of volunteers, the participation of famous persons/celebrities and the involvement of communication professionals.ConclusionsThere are few mass media campaigns directed at lay people to reduce CS. Most campaigns did not use key principles recommended for the creation and implementation of health communication interventions, and none assessed their effects in reducing CS rates. If media campaigns can play a role in modifying population views towards CS, there is a need for more rigorous studies including impact assessment.PROSPERO registration numberCRD42019120314.
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Thompson, Gareth. "Help for Heroes: From organizational discourse to a new orthodoxy." Public Relations Inquiry 7, no. 1 (January 2018): 25–43. http://dx.doi.org/10.1177/2046147x17753438.
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This article offers an account of the institutional entrepreneurship behind the formation of the UK charity for military veterans, Help for Heroes, along with an analysis of the symbols, narratives and rhetoric that made up its organizational discourse. Tracing the development of the charity since its launch in 2007, the inquiry considers the means of transmission used by Help for Heroes to diffuse its organizational discourse, arguing that a dualistic promotional approach across elite and mass media – narrative through a network of support from mass media outlets as well as individual actors, such as members of the Royal Family, politicians and celebrities – helped to propagate a new national orthodoxy of veterans as heroes. The conclusion is that 10 years after its foundation, Help for Heroes’ discursive legacy has reinvigorated the veteran charity sector in a way not seen since the end of World War I and established a wide and deep level of support among civic society for veterans as a social cause, regardless of the level of support for the underlying military operations.
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Julia, Julia. "FROM STREET SINGER TO POPULAR MUSLIM PREACHER FIGURES." Epistemé: Jurnal Pengembangan Ilmu Keislaman 18, no. 02 (December 27, 2023): 145–72. http://dx.doi.org/10.21274/epis.2023.18.02.145-172.
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This article seeks to examine the representation of Chinese Indonesians in New Media after the demise of Suharto’s New Order regimes. It takes root in the recent phenomenon in Indonesia as the “reappearance” of Chinese faces in popular Indonesian media by discussing the celebrities or public figures, and ordinary ‘man-on-the street’ of Chinese Indonesians, who are catapulted in the mainstream mass media and portrayed in popular television formats in particular such as reality-shows, talk-shows, news and variety shows. Based on participatory observation and in-depth-interview to the producers of several popular TV shows casting Chinese figures, this article argues that the political changes from authoritarian Suharto’s regimes which marginalized Chinese ethnicity to democracy has re-identified the representation of Chineseness in public sphere which contributes to more reception of Chinese identity at large in the country. This representation intermingles to produce the debates on religiosity and nationalism.
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Putri, Maisa, and Dion Eriend. "Analisis Penggunaan Clickbait pada Judul Berita Media Online Tribun Padang." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 1 (April 15, 2024): 275–82. http://dx.doi.org/10.47233/jkomdis.v4i1.1604.
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The purpose of the study was to determine the use of clickbait in news titles in Tribun Padang's online media without violating the journalistic code of ethics but being able to attract audiences to read the news presented by Tribun Padang's online media. The data is in the form of title sentences that publish certain criteria that are appropriate to the reasearch problem. This reasearch uses mass communication theory. The research method uses descriptive qualitative research with a case study type of research. Data was collected by interviewing sources. Data analysis uses collection, data reduction, data presentation, verification and drawing conclusions. The results of this research show that in general the use of clickbait titles is wideley uses on the subjects of celebrities, lifestyle, entertainment, health and others. The use of clickbait provides benefits to the media throughtthe number of visitor or reader traffic. The reader’s response is positive because it matches the reader’s expectations when clicking on the news title that uses the clickbait. The main purpose of using clickbait titles is to increase reader visits.
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Muzzatti, Stephen L. "Bits of Falling Sky and Global Pandemics: Moral Panic and Severe Acute Respiratory Syndrome (SARS)." Illness, Crisis & Loss 13, no. 2 (April 2005): 117–28. http://dx.doi.org/10.1177/105413730501300203.
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Whether it's a story about crime, the weather, politics, Hollywood celebrities, or public health, sensationalistic and exploitative coverage is a media staple. The mass media's coverage of the outbreak of Severe Acute Respiratory Syndrome (SARS) in the spring of 2003 was no exception. The media's construction of the source, virulence, and transmissibility of this disease, a previously unknown cousin of the common cold, diverged considerably from its medical realities and contributed to a widespread though short-lived moral panic. Drawing on work in the areas of the sociology of health and critical criminology, this article explores the claims-making activities behind the SARS “epidemic.” Specifically, it addresses how threats to the public well-being are manufactured by the media and how these threats draw upon past and present cultural myths of dangerous “others” and contribute to unwarranted public fear, intolerance, and distrust.
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Agyemang, Kwame J. A., and Antonio S. Williams. "Managing celebrity via impression management on social network sites." Sport, Business and Management: An International Journal 6, no. 4 (September 12, 2016): 440–59. http://dx.doi.org/10.1108/sbm-07-2015-0021.
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Purpose Central to the celebrity creation process is mass media communication and impression management (IM) behaviors of social actors. The emergence of social network sites (SNSs) such as Twitter offers a platform for social actors to engage both of these means in efforts to manage their celebrity. The purpose of this paper is to contribute to the understanding of how celebrity athletes manage their celebrity status by investigating IM tactics employed by National Basketball Association (NBA) celebrities on Twitter. Design/methodology/approach A content analytic design was employed to examine the Twitter posts of the top ten most popular and influential NBA celebrity athletes (past and present) at the time of tweet acquisition. Findings The findings revealed the celebrity athletes used a variety of IM tactics to manage their celebrity. Defensive IM tactics (i.e. reactive measures taken) were used sparingly when compared to offensive IM tactics (i.e. proactive measures taken). Also, consistent with extant IM literature, the celebrity athletes utilized IM tactics in isolation as well as in combination. Practical implications The extant literature suggests that celebrities cultivate their relationships with the various media outlets with the potential to create (or even damage) one’s celebrity. This study offers celebrity athletes and their managers with useful insight on celebrity management. Originality/value This study is the first to examine IM in a sport business context, particularly the use of IM of athletes on SNSs.
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Лисичкіна, Ірина. "Mass-Media Specificity of Building an Effective Narrative as a Strategic Communication Tool." PSYCHOLINGUISTICS 26, no. 2 (November 12, 2019): 224–42. http://dx.doi.org/10.31470/2309-1797-2019-26-2-224-242.
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Objective. This research aims at defining the principles of constructing effective narratives with the use of the strategic communication capabilities and the media.
Materials and Methods. Publications in modern English and Ukrainian mass-media have been analyzed using methods and techniques of discourse analysis, content- and intent-analysis with elements of pragmatic and narrative analysis. The author’s methodology included the following: to identify the author’s intention and motives, the main topoi and points of the narrative focalization, to define hidden beliefs, social and psychological basis for the recipient’s perception of the narrative, to outline effective strategies for the narrative construction and dissemination in the media.
Results. In general, modern media have the capacity of constructing the desired frames in the audience’s consciousness by creating a mental model of the situation, on which the consumer of the information starts to rely. Decision-making now is reliant on the media consciousness, a virtual world imposed by the media and constructed with the help of relevant narratives. Modern strategic narratives usually have the external focalization which gets more credibility when supported and presented by the focalization points of celebrities and experts. Competing narratives, as well as the plurality of possible interpretations of events, are destroyed with the help of the media, which begin to broadcast one interpretation of the event that matches the narrative, by this making it the truth. Simultaneous use of several different media intensifies the influence and support the narrative. Repeating information changes its status and makes it not just a fact, but general knowledge. Any narrative is not only a sequential story of the selected events, but also persuasion in its nature. Persuasion is enhanced when narratives resonate with the audience's value system.
Conclusions. As a strategic communication tool, an effective narrative is constructed with regard to all the aspects of communication, psycholinguistic and social aspects being especially important. Further insights into the problem of shaping narratives will allow outlining best practices and their elements to develop image-forming narratives.
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Ha, Jarryn. "Uncles’ Generation: Adult Male Fans and Alternative Masculinities in South Korean Popular Music (Translation into Russian)." Corpus Mundi 2, no. 3 (November 9, 2021): 50–69. http://dx.doi.org/10.46539/cmj.v2i3.48.
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This article discusses the recent emergence of adult male fans of Korean pop (K-pop) music who openly engage themselves in fan activities typically associated with teenagers (particularly teenage girls) and the significance of their adoration of young female celebrities. The recent appearance of the ‘samchon/uncle fans’ in the K-pop culture discourse marks the first instance since the early 1990s, when teenagers became the primary target audience of South Korea’s entertainment industry, in which male adults reclaimed a significant position as a demographic group of fans. The samchon fans differ from the traditional ajossi (middle-aged, patriarchal men) listeners of adult contemporary music in the kinds of singers and musical genres to which they listen, as well as in their self-identification as fans, participation in fan activities and mass media portrayals. I investigate the implications of the men’s consumption pattern and their representation in South Korean mass media within the contexts of the history of the construction of hegemonic masculinity in South Korea and of recent developments in East Asian popular culture. I also explore possible ways to apply, complicate and question existing theoretical and conceptual frameworks to explain the phenomenon and argue for the possibility of politically potent, alternative masculinities constructed and manifested through the men’s conspicuous consumption of cultural commodities.
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Rozanandi, Feraldo Akbar, and Haris Maupa. "Kerja sama endorsement selebriti media sosial untuk meningkatkan popularitas merek usaha industri horeka (hotel, restoran, kafe) selama pandemi Covid-19." Jurnal Manajemen Bisnis dan Kewirausahaan 7, no. 1 (January 29, 2023): 15–25. http://dx.doi.org/10.24912/jmbk.v7i1.22466.
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During the Covid-19 pandemic, the hotel and restaurant industry suffered a massive impact, where most of the profit-generating activities are restricted to suppress the spread of the highly contagious disease. Companies tried their best to maintain brand awareness. With profit being reduced greatly, marketing budgets suffered the same fate, to maintain or increase brand awareness to gain advantages from popularity, companies needed to think of the most effective way with minimum budget spending. Social media, such as Instagram is a software application that allows people to digitally interact with each other, eventually adding more features that support businesses from closing a sales deal to marketing and advertising their company or products. To stand out and gain popularity for business advantages, companies need to think of a way that is beyond what Instagram offers as its features. One of them is through a partnership with social media celebrities. With a lot of followers, companies can promote their products, services, and other offering utilizing the fame of social media celebrities through a partnership known as an endorsement. This research was conducted qualitatively to figure out how social media celebrities through endorsement partnerships can gain brand popularity in the hotel, restaurant, and café industry during the Covid-19 pandemic period. This research concludes, that through social media celebrity endorsement, companies can gain brand popularity effectively with a relatively small budget.
Selama masa pandemi Covid-19, industri hotel dan restoran mengalami dampak yang sangat parah, hampir seluruh kegiatan masyarakat yang sebelumnya menjadi sumber penghasilan utama kini dilarang demi menekan angka penyebaran virus tersebut. Perusahaan melakukan yang terbaik untuk menjaga kesadaran mereknya. Dengan besarnya pengurangan pendapatan, anggaran pemasaran juga mengalami nasib yang sama, untuk menjaga dan meningkatkan kesadaran merek agar mendapatkan keuntungan dari popularitas, perusahaan perlu memikirkan cara yang paling efektif dengan anggaran minimum. Hadirnya media sosial salah satunya Instagram, memungkinkan masyarakat untuk secara digital berinteraksi satu dengan lainnya hingga kemudian menambah fitur aplikasinya untuk mendukung kegiatan perniagaan, mencapai kesepakatan penjualan hingga pemasaran dan periklanan untuk perusahaan maupun produknya. Agar menonjol dan mencapai popularitas, perusahaan perlu memikirkan cara yang lebih dari fitur yang ditawarkan oleh Instagram. Salah satunya adalah dengan melakukan kerja sama dengan selebriti media sosial. Dengan banyaknya jumlah pengikut, perusahaan dapat mempromosikan produk, jasa, dan penawaran lainnya dengan memanfaatkan popularitas yang dimiliki oleh selebriti media sosial melalui sebuah kerja sama promosi berbayar. Penelitian ini menggunakan metodologi kualitatif untuk mengetahui bagaimana selebriti media sosial melalui kerja sama promosi berbayar dapat mencapai popularitas merek untuk industri hotel, restoran, dan kafe selama periode pandemi Covid-19. Penelitian ini menyimpulkan bahwa selebriti media sosial melalui kerja sama promosi berbayar dapat meningkatkan popularitas merek dengan biaya yang relatif rendah.
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Belova, Alla. "GENDER VS GRAMMATICAL GENDER IN MODERN ENGLISH." Studia Linguistica, no. 17 (2020): 9–21. http://dx.doi.org/10.17721/studling2020.17.9-21.
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The article highlights paradigm shift in the Category of Gender triggered by expansion of gender roles spectrum in western world. This category is not reduced to the binary opposition of masculine and feminine any more and does not balance binary oppositions of grammatical gender and biological sex. To categorize new gender identities English naming and word-formation patterns and basic gender terms (male, female, masculine, feminine) were used. Some initialisms, firstly LGTB, gender derivatives were borrowed by other languages as English neologisms. In the 21st century gender-related coinages in Modern English are mushrooming. Mass Media give wide coverage of LGBT movement, fight for their rights, contribution of celebrities to spread and popularization of LGBT culture. New gender identities triggered extension of the initialism LGTB to LGTBQIA+ where the mathematical symbol stands for other diversities unindentified by letters and words yet. Gender diversity will pose the question about appropriate pronouns, so changes within grammatical gender. Mass media texts give numerous examples of increasing gender terms combinability in English, new contexts and make it possible to conclude that LGBT lexico-semantc group in present-day English is developing rapidly. Social trends, naming patterns in English, cognitive mechanisms behind them pose multiple questions about categorization, correlation of biological sex, gender diversities and grammatical gender in English and other languages.
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Sarrimo, Cristine. "The Mediatized Zlatan, Made by Sweden." Nordicom Review 36, no. 2 (October 1, 2015): 3–15. http://dx.doi.org/10.1515/nor-2015-0013.
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Abstract The present article analyses the mediatization of the brand and celebrity Zlatan Ibrahimović using the reception and marketing of the footballer’s life story and autobiography as its main case. It is shown that the construction of a myth such as Ibrahimović transcends the materiality of the book as well as geographical, vernacular and media boundaries, as it is constituted as content in a digital network that produces signification. This ‘Zlatan content’ is framed by national Swedish values and a traditional Western myth of individual masculine excellence. It is also marked by emotions, class and race, telling a tale about the marginalized emotive immigrant becoming both a national icon and part of an imaginary Western ghetto experience and global literary canon formation. It is argued that the performance of excitable speech acts is crucial in the mediatization and branding of mass market literature and celebrities such as Ibrahimović.
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Gaižutytė-Filipavičienė, Žilvinė. "From Visuality to Visibility: Regime, Capital, Media." Art History & Criticism 16, no. 1 (December 1, 2020): 125–31. http://dx.doi.org/10.2478/mik-2020-0009.
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SummaryVisibility is a capacity to be seen by others directly or through images and can be defined as a total social fact, which includes different domains of collective life. As Italian sociologist Andrea Mubi Brighenti argues, visibility is a form of “visuality at large” and the visible entails more than the visual, more than the sensorially perceptible, which becomes clear when we consider the fact that the visual itself needs to be visibilised, and examine the ways in which this happens. In the last decades visibility in a social sphere and media was largely “capitalised”. According to French sociologist Nathalie Heinich, the visibility capitalis firmly entrenched within Western society, culture and media. Non-material capital of visibility differs from other non-material symbolical or cultural capitals in Bourdieusian sense. This new phenomenon includes all features of classical material capital. The capital of visibility is measurable, accumulated, transmissible, earning interest and convertible. It can be measured by number of fans, showing results in Google search, number of views in YouTube, number of followers in social media Instagram, Facebook or number of images in other mass media.The cult of celebrity, the aspiration for visibility, and widespread practices of seeing within contemporary visual culture touched on many important social, political, cultural and intellectual spheres. Celebrity culture that arose out of the cinema industry underwent significant transformations, penetrated into existing social structures, fields and institutions. Visibility deeply changes cultural and intellectual life, influences our values and attitudes. The regime of visibility transforms social stratification by creating celebrities as a new social category called media elite. These persons are isolated from their original environment and placed in a context with its own logic and rules. These issues will be analysed using examples from the sphere of creative and cultural industries.
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Shan, Siqing, Xijie Ju, Yigang Wei, and Xin Wen. "Concerned or Apathetic? Using Social Media Platform (Twitter) to Gauge the Public Awareness about Wildlife Conservation: A Case Study of the Illegal Rhino Trade." International Journal of Environmental Research and Public Health 19, no. 11 (June 3, 2022): 6869. http://dx.doi.org/10.3390/ijerph19116869.
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The illegal wildlife trade is resulting in worldwide biodiversity loss and species’ extinction. It should be exposed so that the problems of conservation caused by it can be highlighted and resolutions can be found. Social media is an effective method of information dissemination, providing a real-time, low-cost, and convenient platform for the public to release opinions on wildlife protection. This paper aims to explore the usage of social media in understanding public opinions toward conservation events, and illegal rhino trade is an example. This paper provides a framework for analyzing rhino protection issues by using Twitter. A total of 83,479 useful tweets and 33,336 pieces of users’ information were finally restored in our database after filtering out irrelevant tweets. With 2422 records of trade cases, this study builds up a rhino trade network based on social media data. The research shows important findings: (1) Tweeting behaviors are somewhat affected by the information of traditional mass media. (2) In general, countries and regions with strong negative sentiment tend to have high volume of rhino trade cases, but not all. (3) Social celebrities’ participation in activities arouses wide public concern, but the influence does not last for more than a month. NGOs, GOs, media, and individual enterprises are dominant in the dissemination of information about rhino trade. This study contributes in the following ways: First, this paper conducts research on public opinions toward wildlife conservation using natural language processing technique. Second, this paper offers advice to governments and conservationist organizations, helping them utilize social media for protecting wildlife.
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GAUTAM, SANTOSH K. "Role of Television in Making Polio-Free India." Dev Sanskriti Interdisciplinary International Journal 12 (July 31, 2018): 33–42. http://dx.doi.org/10.36018/dsiij.v12i0.103.
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This study aimed to find a popular medium of mass communication that played the most significant role in polio eradication. The research paper was based on the concept of health communication, which is an integral part of development communication. Mass media, especially television, is the most powerful and effective medium of mass communication and a very important tool for shaping the Indian society. It can inform, educate, and motivate people to perform any desired behavior. This study explored that awareness level of people on health issues was very high. Most of the respondents claimed, they had been watching advertisements pertaining to social issues on television. It was also revealed that the level of participation of people in polio eradication was very high, i.e., 96 percent respondents reported that they went to the polio booth after watching the polio advertisement on television which was advocated by celebrities like Amitabh Bachchan, Shahrukh Khan, Jaya Bachchan, Sachin Tendulkar, Aishwarya Rai and many more. Thus, this study also showed that TV as a mass medium for health communication was a very effective tool and it could also be argued that television had played a significant role in making polio-free India. While planning the present research, it was felt that an attempt should be made to provide a complete picture of the role of communication in semi-urban society of Lucknow district with specific reference to polio eradication.
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Rahayu, Tri. "DESAIN IKLAN SABUN LUX, ERA 1997-2001." Jurnal Dimensi Seni Rupa dan Desain 2, no. 2 (April 5, 2016): 1–22. http://dx.doi.org/10.25105/dim.v2i2.1262.
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Lux sebagai fenomena deain iklan kecantikan dalam keberadaannya, senantiasa mengekspos sosok wanita-wanita cantik sebagai model iklannya bahkan kalau kita mencermati kasus desain iklan Lux baik di media cetak media audio visula (TV) yang beredar di era glonalisasi menyadarkan kita pada seputar permasalahn pada makna /gagasan ideologi dibalik pencitraannya. Mengapa model-model iklan selalu menampilkan seorang bintang selebritis yang lagi naik daun bahkan jika kita telusuri kebanyakan model adalah indo. Image apa yang akan disampiakan pada masyarakat karena jika berfikir hanya sebatang sabun seharga Rp 2000.00 saja.Ketertarikan saya mengupas desain Lux tidak semata-mata saya tendensius dan fanatif pada Lux, tapi lebih jauh dalam pemikiran saya menangkap sesuatu di balik semua itu. wacana ini menjadi sangat menarik sebagai kajian ilmiah yang pada gilirannya dapat mengkritik sekaligus menambah pemikiran-pemikiran baru guna penyegaran desain iklan yang renovatif sekaligus sesuai dengan budaya iklannya dan nilai-nilai kebenaran. AbstractAs a phenomenon , the beauty advertisement design in its exixtance always exposes beautiful female figures as the advertising models. We may realize it as such a matter of meaning or ideological idea behind the image projection when we pay close attention ti the advertisement design of Lux in mass and visual media ( television) released in the era of globalization . Why are advertisement models always those of popular celebrities? Even if we trace it, most of them are hybrid ones. What is actually the real image conveyed to the society for thingking it is only a two -thousand rupiah bodysoap
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Irda, Elisabet, and Tomy Michael. "PERLINDUNGAN HUKUM TERHADAP TAYANGAN INFOTAIMENT YANG BERHUBUNGAN DENGAN SIARAN TV DAN ANAK." Akrab Juara : Jurnal Ilmu-ilmu Sosial 7, no. 1 (February 4, 2022): 65. http://dx.doi.org/10.58487/akrabjuara.v7i1.1756.
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Infotaiment shows have an impact that cannot be separated from the influence of the mass media. The influence can be in the form of behavior, fashion and even attitudes towards certain ideologies. It all depends on how prepared humans are to deal with television information. If what is shown is a good achievement achieved by a celebrity, this can be used as a lesson for his fans. But if what is shown is behavior that violates immoral norms, it is certainly not good. Ironically, infotainment shows more emphasis on the lifestyle of celebrities, starting from minimal clothing, hairstyles and social interactions, which in fact they adopt more of a western lifestyle. This has a very dangerous impact if it is continuously shown to the public, especially to children who are easy to follow things that are often seen by children. The rise of television shows with soap operas and reality shows is in dire need of infotainment, and vice versa where infotainment is an inseparable part of television shows.
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Aditiya and Vonny Tiara. "BUSINESS STRATEGIES TO INCREASE REVENUE ON CV. AYAM JANGKUNG." International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) 2, no. 3 (June 26, 2024): 1029–40. http://dx.doi.org/10.61990/ijamesc.v2i3.249.
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With this research, it aims to be able to find out and analyze product strategies in an effort to increase revenue. The formulation of the problem in this study is how to analyze the strategy of the product in an effort to increase revenue. The purpose of this study is to find out and analyze product strategies in an effort to increase revenue. The type of research used is qualitative. The data collection technique used was by observation and interviewing 4 resource persons, namely: Owner, shop head, admin, and courier, The results of research in Ayam Jangkung are using product mix strategies, trademark use strategies, sales force strategies (sales) and mass media selection strategies. For this reason, the author draws conclusions and tries to give suggestions or input that might be useful as consideration for business owners, namely trying to expand the place, implement pricing strategies, develop new products and improve product quality, collaborate with influencers or celebrities to increase promotions to consumers and participate in bazaar events in order to introduce products to consumers.
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Zelianskaia, Natalia L., Konstantin I. Belousov, Oleg A. Sychov, and Tatiana N. Galinskaia. "Semantic structure of clickbait headlines and internet user activities." Media Linguistics 10, no. 1 (2023): 66–86. http://dx.doi.org/10.21638/spbu22.2023.104.
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The article explores the relation between clickability, measured in click-through rate (CTR) with the system of meanings the headline comprises. The authors apply graphic-semantic approach when analyzing headlines with reference to their variable clickability. The article describes a case reconstructing the system of meanings, represented by the news headlines in Russian cyberspace, taking into consideration the CTR as a popularity factor among the readers. The material of the study is 4900 headlines of Russian news media for May 2019, provided by the news aggregator SMI2. The authors consider clickbait headline as a standalone text, communicating information, related to the material they headline only indirectly. Based on these basic constituent features of the clickbait titles the researches revealed frequency distribution of semantic fields, representing the most popular meanings, communicated in the headlines to the news content in Russian mass media. Besides, having analyzed CTR values growth/decrease, the authors defined the most and the least popular semantic fields, indicating the most promising vectors for further development of the media space. The system of meanings transmitting concepts formed by media agents (publishing houses, journalists) turned out to be highly clichéd and based on manipulative rhetorical devices (fields “Russia”, “Headlines promising to give the answer in the article below, Speech activity”, “New and unexpected”). Performers (actants) and actions here assume a secondary position. Actual interests of the audience — news content readers — focus on such concepts as character, event and chronotope (fields “Celebrities”, “Putin, Incidents”, “News”, “Death”, “Donbas”, “Kazakhstan”, “Crimea”, etc.). CTR analysis also demonstrates the growth of the users’ self-awareness as active participants of the media environment, due to their interest to journalism and PR, since they no longer passive receptors, but more often experts able to evaluate events and interpret facts.
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Billing, Björn. "‘The People’s Dinosaur’: How Dippy became British Heritage." Cultural History 11, no. 1 (April 2022): 70–93. http://dx.doi.org/10.3366/cult.2022.0255.
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In 2015 the Natural History Museum (NHM) in London informed the public that their most beloved exhibit, a Diplodocus replica nicknamed Dippy, was going to be dismounted and removed from the large entrance hall. Protests arose immediately: Facebook groups appeared, the hashtag #SaveDippy was trending and petitions were sent to the authorities. Paleontogists and celebrities debated the decision in the newspapers. When three years the NHM later launched a tour project that will take Dippy around the UK, the dinosaur’s popularity grew to unprecedented heights. Its significance shifted from being a London landmark to becoming a national icon. Although the original fossil was excavated in Wyoming in the late nineteenth century, Dippy has unofficially gained the status of British heritage. This article analyses this transformation by putting recent events into historical contexts, paying particular attention to the presentation of the dinosaur in the NHM in May 1905. The analysis shows how the skeleton cast was articulated with ideological intent in a confluence of museums, science, mass media, politics and popular culture. Throughout its history, Dippy has been appropriated and contested by various actors, and nationalistic ideas have been a recurrent theme in the heritageisation process.
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Kuldova, Tereza. "Acting Out Class." Suomen Antropologi: Journal of the Finnish Anthropological Society 35, no. 3 (September 1, 2010): 60–70. http://dx.doi.org/10.30676/jfas.127495.
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This research report, based on a fieldwork in Lucknow, North India, is an inquiry into the lives of young urban men and their concerns with status and class. The report approaches the topics of status and class through a focus on consumption, mimicking and mocking of ideas, commodities, mediated celebrities and lifestyles. By following five urban men and the processes of creation and re-creation of their self-definitions, it points to the ways in which they continually negotiate and renegotiate their status through simultaneous consumption and rejection of both tangible and intangible objects and ideas and through relating to and talking about their families. The case studies of these urban men reveal how they position themselves in opposition and in relation to each other and to mass-mediated celebrity lifestyles and fashions. The report touches on the topics of simultaneous mimicking and mocking of the imagined ‘West’ and the imagined ‘ancient and traditional’ vs. ‘modern’ India, and the ways in which ‘classness’ is acted out in relation to these ideas.
Keywords: Indian male, class, mimesis, imitation, consumption, fashion, modernity, celebrity, media
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Fitri, Rahmi Nur, and Indah Rama Jayanti. "Fenomena Seleb Hijrah: Tendensi Ekslusivisme dan Kemunculan Kelompok Sosial Baru." MUHARRIK: Jurnal Dakwah dan Sosial 3, no. 01 (January 29, 2020): 1–17. http://dx.doi.org/10.37680/muharrik.v3i01.222.
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Religious behavior nowadays has became a sector which has a lot of change. Modernity and globalization formed a society that was worried on their religious identity. This problem deliver to a new trend amongst young people and Indonesian celebrities. Campaigns of movement extensively spread on media social, self convertion to religious individuals also known as “seleb hijrah”. The massive movement of hijrah lead by various groups that caused alteration the meaning of it and increased activities of religion commodification. Society today has liberation to select literature of hijrah concept that are available in the media. Media extention facilitate spreading of the existence of seleb hijrah which eventually form new communities such as “Kajian MuSaWaRah”. Data obtain through social media, various video and articles discussing the same topic. This paper aims to scientifically explore and critically examine the phenomenon of seleb hijrah that have occurred among artists in recent years. Examine further the emergence of tendency of exclusivism in modern social circle. In addition, the article also explain the tendency of religious commodification in artists circle, in which called them selves with preacher. Nadirsyah Hosen said that hijrah activity amongst celebrities should not only be a popular trend to moving stage in seek of audiences. The majority of artists who are members of the group, innovate to maintain their existence in the public sphere.
Keywords: hijrah, artist, exclusivism, identity
Abstrak
Perilaku keagamaan masa kini telah menjadi bidang yang banyak mengalami perubahan. Modernitas dan globalisasi kemudian membentuk masyarakat yang terguncang akan identitas keagamaannya. Kekhawatiran ini kemudian menghasilkan tren baru di kalangan anak muda dan selebriti Indonesia. Kampanye gerakan untuk menjadi pribadi religius yang dilakoni para artis kemudian marak ditemukan di media sosial atau yang juga dikenal dengan seleb hijrah. Gerakan massif hijrah yang dilakukan oleh berbagai kalangan, menyebabkan terjadinya pergeseran makna hijrah serta meningkatnya aktivitas komodifikasi yang menjadikan agama sebagai obyeknya. Masyarakat dewasa ini bebas untuk memilih referensi hijrah dari sekian banyak sumber yang telah tersedia di media. Ekstensi media mempermudah penyebaran eksistensi artis hijrah yang akhirnya membentuk sebuah komunitas baru seperti Kajian MuSaWaRah. Data didapatkan melalui media sosial, berbagai video kajian serta artikel-artikel yang membahas topik yang sama. Tulisan ini bertujuan untuk menelusuri dan mengkritisi secara ilmiah fenomena seleb hijrah yang terjadi di kalangan artis beberapa tahun terakhir. Menelaah lebih jauh munculnya kecenderungan ekslusivisme kelompok sosial modern. Selain itu, artikel juga memaparkan terjadinya kecenderungan komodifikasi agama di dalam kelompok artis yang mulai mengidentifikasikan diri sebagai kelompok pendakwah. Mengutip tulisan Nadirsyah Hosen, aktivitas hijrah di kalangan artis seharusnya tidak hanya menjadi tren populer perpindahan panggung dalam mencari audiensi. Mayoritas artis yang tergabung ke dalam kelompok ini kemudian berinovasi untuk tetap mempertahankan eksistensi mereka di ranah publik.
Kata kunci: hijrah, artis, eksklusivisme, identitas
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Sullivan, Jonathan, and Séagh Kehoe. "Truth, Good and Beauty: The Politics of Celebrity in China." China Quarterly 237 (December 14, 2018): 241–56. http://dx.doi.org/10.1017/s0305741018001285.
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AbstractA visit to a Chinese city of any size – looking up at downtown billboards, riding public transport, shopping at a mall – is to be in the presence of a Chinese celebrity endorsing a product, lifestyle or other symbols of “the good life.” Celebrity in China is big business, feeding off and nourishing the advertising-led business model that underpins the commercialized media system and internet. It is also a powerful instrument in the party-state's discursive and symbolic repertoire, used to promote regime goals and solidify new governmentalities through signalling accepted modes of behaviour for mass emulation. The multi-dimensional celebrity persona, and the public interest it stimulates in off-stage lives, requires an academic focus on the workings of celebrity separate to the products that celebrities create in their professional roles. The potential to connect with large numbers of ordinary people, and the emergence of an informal celebrity-making scene in cyberspace symptomatic of changing attitudes towards fame among Chinese people, marks the special status of celebrity within China's constrained socio-political ecology. The motivation for this article is to further scholarly understanding of how celebrity operates in China and to bring this expression of popular culture into the broader conversation about contemporary Chinese politics and society.