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Books on the topic 'Celebrity advertising'

Author: Grafiati

Published: 11 December 2022

Last updated: 25 January 2023

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1

Roy, Subhadip. Celebrity endorsements and brand personality. Bangalore: [Supply Chain Management Centre], Indian Institute of Management, 2009.

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2

O'Mahony, Sheila. The impact of celebrity endorsements on consumers. Dublin: University College Dublin, 1996.

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3

Abhishek. Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context. Ahmedabad: Indian Institute of Management, 2013.

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4

Frances, Bonner, and Marshall P. David, eds. Fame games: The production of celebrity in Australia. Cambridge: Cambridge University Press, 2000.

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5

Pearlstein, Leo. Celebrity stew: Food publicity pioneer shares 50 years of entertaining inside stories of Hollywood royalty. Los Angeles: Hollywood Circle Press, 2003.

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6

Lahusen, Christian. The rhetoric of moral protest: Publiccampaigns, celebrity endorsement, and political mobilization. Berlin: W. de Gruyter, 1996.

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7

Lahusen, Christian. The rhetoric of moral protest: Public campaigns, celebrity endorsement, and political mobilization. Berlin: W. de Gruyter, 1996.

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8

Celebrity Stew. Hollywood Circle Pr, 2003.

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9

Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics. Oxford University Press, Incorporated, 2016.

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10

Celebrity Sell: Star endorsements in the classic age of advertising. London: Prion, 2001.

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11

Pearlstein, Leo. Celebrity Stew: Food Publicity Pioneer Shares 50 Years of Entertaining Inside Stories of Hollywood Royalty. Hollywood Circle Press, 2002.

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12

Nishime, Leilani. Tiger Woods and the Perils of Colorblind Celebrity. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038075.003.0003.

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This chapter moves from the more familiar white/nonwhite binary to the less commonly studied double-minority multiracial representation. The celebrity culture surrounding Tiger Woods is a vivid example of how the boundaries between black and white racial categories hinge on the exclusion or erasure of Asians from the national imagination. Until the scandal over his infidelity, sports and mainstream media celebrated Woods as the exemplar of our current colorblind moment. An analysis of his online and televised advertising campaigns and his representation in feature magazine articles prior to his adultery scandal demonstrates the difficulty of a multiracial reading in the context of colorblind rhetoric and visual practices. In contrast, postscandal publicity remakes his image from disembodied to overly embodied and debunks the argument, promoted by Woods himself, that we are beyond race and are thus blind to difference.

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13

Fields, Sarah K. Owning a Face: Publicity and Advertising. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040283.003.0005.

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This chapter explores the Don Newcombe's lawsuit against Coors Brewing Company Newcombe played in the Negro baseball leagues until 1949, when the Brooklyn Dodgers signed him after Jackie Robinson broke the color barrier in 1947. He had a stellar career, winning the Most Valuable Player award, the Cy Young Award, and the Rookie of the Year award. However, his career in Major League Baseball was cut short in 1960, in part because of a continuing battle with alcohol. Eventually, Newcombe acknowledged his problem, and, as a recovering alcoholic, he served as a spokesman for the National Institute on Drug and Alcohol Abuse. As an anti-alcohol advocate, Newcombe was shocked when he discovered an advertisement for Killian's Irish Red Beer (a brand produced by Coors Brewing) that featured a drawing of an old-time baseball game in which the pitcher was a recognizable version of Newcombe. He sued Coors for a violation of his right of publicity but lost in the federal district court. Despite that decision, the Ninth Circuit of the U.S. Court of Appeals agreed with Newcombe and overturned the lower court, establishing that celebrity athletes had the right to choose how their image was used in advertising and allowing them to disassociate themselves from products they found distasteful.

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14

Swinton, Sonya D. Star Power: Internet Celebrity : Successful Advertising, Marketing and Promoting to the Entertainment Industry on the Internet. Writers Club Press, 2002.

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15

Lahusen, Christian. Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization. De Gruyter, Inc., 1996.

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16

Lahusen, Christian. Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization. de Gruyter GmbH, Walter, 2013.

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17

CRACKING THE CELEBRITY CODE: The Ultimate Leverage for Entrepreneurs and Business Professionals to Increase Leads, Referrals and Sales WITHOUT Spending a Dime on Advertising. Independently published, 2020.

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18

Chadwick, Andrew. Donald Trump, the 2016 U.S. Presidential Campaign, and the Intensification of the Hybrid Media System. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190696726.003.0011.

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Chapter 10 extends the conceptual framework to the extraordinary 2016 U.S. election, showing how Donald Trump’s rise and Hillary Clinton’s downfall were enabled by key aspects of the hybrid media system. The chapter deciphers the main components of Trump’s digital campaign, in particular its shift toward an intensive Facebook advertising strategy and its use of targeted advertising to try to reduce turnout among potential Democrat voters. It shows how Trump was able to translate his celebrity capital into political capital through the use of social media, particularly Twitter, to influence press and television coverage. Chapter 10 also discusses how hybrid media played a decisive role in the Women’s March, the biggest single-day protest in U.S. history. The march, when integrated with the actions of professional fact-checking journalists, became an important part of the counter-inauguration that subverted Trump’s ability to set the agenda during his first week in office.

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19

Ammen, Sharon. Unbounded Domesticity. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040658.003.0006.

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This chapter looks at May Irwin’s alignment with domestic feminism as one of her strategies for success. Other actresses used domesticity to promote their professional lives, but Irwin created the most formidable pairing of these two lives. She wrote articles about the importance of women as savers, shoppers, and buyers of real estate in the new consumer capitalism of the late nineteenth century. She extolled motherhood as essential for success as an actress and she became the first celebrity chef when she published her popular cookbook in 1904. The author connects May Irwin to both the older idea of Victorian womanhood and the “New Woman” and considers the effects of the growing business of advertising, the culture of professionalism and the new field of home economics.

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20

Wenner, Lawrence A., ed. The Oxford Handbook of Sport and Society. Oxford University Press, 2022. http://dx.doi.org/10.1093/oxfordhb/9780197519011.001.0001.

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Abstract The Oxford Handbook of Sport and Society features leading international scholars’ assessments of scholarly inquiry about sport and society. Divided into six sections, chapters consider dominant issues within key areas, approaches (theory and method) featured in inquiry, and debates needing resolution. Part I: Society and Values considers matters of character, ideology, power, politics, policy, nationalism, diplomacy, militarism, law, ethics, and religion. Part II: Enterprise and Capital considers globalization; spectacle; mega-events; Olympism; corruption; impacts on cities, communities, and the environment; and the press of leadership cultures, economic imperatives, and marketing. Part III: Participation and Cultures considers questions of health and well-being, violence, the medicalization of injury, influences of science and technology, substance use and abuse, the roles of coaching and emotion, challenges of child maltreatment, climates for scandal and athlete activism, and questions on animals in sporting competition. Part IV: Lifespan and Careers considers child socialization, youth and elite athlete development, the roles of sport in education and social mobility, migratory sport labor practices, arcs defining athletic careers, aging and retirement, and emergent lifestyle sport cultures. Part V: Inclusion and Exclusion considers sport’s role in social inclusion and exclusion and in development and discrimination and features treatments of race and ethnicity; indigenous experiences; the intersection of bodily ideals, obesity, and disability; and the gendered impacts on masculinities, femininities, and nonbinary experience. Part VI: Spectator Engagement and Media considers sporting heroism and celebrity, fandom and hooliganism, gambling and match-fixing, and the influences of sport journalism, television and film treatments, advertising, and new media.

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21

Rice, Christina. Mean...Moody...Magnificent! University Press of Kentucky, 2021. http://dx.doi.org/10.5810/kentucky/9780813181080.001.0001.

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By the early 1950s, Jane Russell (1921-2011) should have been forgotten. Her career was launched on what is arguably the most notorious advertising campaign in cinema history, which invited filmgoers to see Howard Hughes's The Outlaw (1943) and to "tussle with Russell." Throughout the 1940s, she was nicknamed the "motionless picture actress" and had only three films in theaters. With such a slow, inauspicious start, most aspiring actresses would have given up or faded away. Instead, Russell carved out a place for herself in Hollywood and became a memorable and enduring star.Christina Rice offers the first biography of the actress and activist perhaps most well-known for her role in Gentlemen Prefer Blondes (1953). Despite the fact that her movie career was stalled for nearly a decade, Russell's filmography is respectable. She worked with some of Hollywood's most talented directors—including Howard Hawks, Raoul Walsh, Nicholas Ray, and Josef von Sternberg—and held her own alongside costars such as Marilyn Monroe, Robert Mitchum, Clark Gable, Vincent Price, and Bob Hope. She also learned how to fight back against Howard Hughes, her boss for more than thirty-five years, and his marketing campaigns that exploited her physical appearance.Beyond the screen, Rice reveals Russell as a complex and confident woman. She explores the star's years as a spokeswoman for Playtex as well as her deep faith and work as a Christian vocalist. Rice also discusses Russell's leadership and patronage of the WAIF foundation, which for many years served as the fundraising arm of the International Social Service (ISS) agency. WAIF raised hundreds of thousands of dollars, successfully lobbied Congress to change laws, and resulted in the adoption of tens of thousands of orphaned children. For Russell, the work she did to help unite families overshadowed any of her onscreen achievements.On the surface, Jane Russell seemed to live a charmed life, but Rice illuminates her darker moments and her personal struggles, including her empowered reactions to the controversies surrounding her films and her feelings about being portrayed as a sex symbol. This stunning first biography offers a fresh perspective on a star whose legacy endures not simply because she forged a notable film career, but also because she effectively used her celebrity to benefit others.

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