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Books on the topic 'Celebrity endorsement'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Abhishek. Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context. Indian Institute of Management, 2013.

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2

Burrows, Elizabeth. A critical analysis of celebrity culture, media, impact, endorsement and exploration. University of Wolverhampton, 2004.

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3

Lahusen, Christian. The rhetoric of moral protest: Publiccampaigns, celebrity endorsement, and political mobilization. W. de Gruyter, 1996.

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4

Lahusen, Christian. The rhetoric of moral protest: Public campaigns, celebrity endorsement, and political mobilization. W. de Gruyter, 1996.

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5

Wheatley, Katherine. A contemporary investigation into the effects of current celebrity endorsement on consumers. Oxford Brookes University, 2004.

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6

Halliday, Richard. How should companies recover / manage their reputation when celebrity endorsement does not go to plan?. Oxford Brookes University, 2003.

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7

Roy, Subhadip. Celebrity endorsements and brand personality. [Supply Chain Management Centre], Indian Institute of Management, 2009.

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8

O'Mahony, Sheila. The impact of celebrity endorsements on consumers. University College Dublin, 1996.

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9

Neubauer, Katrin. Celebrity Endorsement. Why Do Consumers Like Celebrity Endorsers? GRIN Verlag GmbH, 2015.

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10

Michelbach, Claudia. Einsatz Von Celebrity Endorsement Bei Innovativen Konsumgütern. Bachelor + Master Publishing, 2013.

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11

Michelbach, Claudia. Einsatz Von Celebrity Endorsement Bei Innovativen Konsumgütern. GRIN Verlag GmbH, 2013.

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12

Köhler, Isabelle, and Isabelle hler. Celebrity Endorsement: Die Auswirkungen Von Skandalen und Fehltritten. Bachelor + Master Publishing, 2012.

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13

Köhler, Isabelle. CELEBRITY ENDORSEMENT: DIE AUSWIRKUNGEN VON SKANDALEN UND FEHLTRITTEN. GRIN Verlag GmbH, 2013.

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14

Haeckel, Marcus. Celebrity Endorsement. Chancen und Risiken der Testimonialwerbung Für Unternehmen. GRIN Verlag GmbH, 2013.

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15

Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement, and Political Mobilization. De Gruyter, Inc., 1996.

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16

Lahusen, Christian. Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization. de Gruyter GmbH, Walter, 2013.

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17

Lahusen, Christian. Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization. De Gruyter, Inc., 1996.

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18

Lundén, Elizabeth Castaldo. Fashion on the Red Carpet. Edinburgh University Press, 2021. http://dx.doi.org/10.3366/edinburgh/9781474461801.001.0001.

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The Academy Awards’ red-carpet is the most prominent fashion show in media culture. This book investigates the historical liaison between Hollywood and fashion institutions to describe how public relations campaigns and the media articulated fashion discourses around the Oscars throughout history. It argues that the fashion industry’s business model of celebrity endorsement and renowned designers as branded labels is based on the triangulation done by Hollywood studios, department stores, and American garment manufacturers during the interwar era. Departing from archival sources, and tracing d
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19

Esq, Barry Neil Shrum. Counting Stars: Celebrity Licensing & Endorsements. CreateSpace Independent Publishing Platform, 2015.

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20

Roy, Dr Kisholoy. Empirical Perspectives of Celebrity Endorsements. Independently published, 2018.

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21

Celebrity Black Book 2024: Over 50,000+ Verified Celebrity Addresses for Autographs, Fundraising, Celebrity Endorsements, Marketing, Publicity & More! Mega Niche Media, LLC, 2023.

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22

Celebrity Sell: Star endorsements in the classic age of advertising. Prion, 2001.

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23

Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India. GRIN Verlag GmbH, 2017.

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24

Babe Ruth and the Creation of the Celebrity Athlete. McFarland, 2018.

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25

MBA, Nat Chiaffarano. How to Grow Your Business with Celebrity Endorsements: The Growing Importance of Influential Bloggers. Independently Published, 2018.

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26

Com, Contactanycelebrity, and Jordan McAuley. Celebrity Black Book 2022 for Fans, Businesses & Nonprofits: Over 55,000+ Verified Celebrity Addresses for Autographs, Endorsements, Fundraising, Sales/Marketing/Publicity & More! Mega Niche Media, LLC, 2021.

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27

Food and drink - January 2005: Celebritity endorsement, low-alcohol and alcohol-free drinks, pasta and pasta-based meals, sugar and artificial sweeteners, wine. Mintel International Group, 2005.

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