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Books on the topic 'Celebrity endorsement'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 October 2023

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1

Abhishek. Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context. Ahmedabad: Indian Institute of Management, 2013.

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2

Lahusen, Christian. The rhetoric of moral protest: Publiccampaigns, celebrity endorsement, and political mobilization. Berlin: W. de Gruyter, 1996.

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3

Burrows, Elizabeth. A critical analysis of celebrity culture, media, impact, endorsement and exploration. Wolverhampton: University of Wolverhampton, 2004.

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4

Lahusen, Christian. The rhetoric of moral protest: Public campaigns, celebrity endorsement, and political mobilization. Berlin: W. de Gruyter, 1996.

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5

Wheatley, Katherine. A contemporary investigation into the effects of current celebrity endorsement on consumers. Oxford: Oxford Brookes University, 2004.

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6

Halliday, Richard. How should companies recover / manage their reputation when celebrity endorsement does not go to plan?. Oxford: Oxford Brookes University, 2003.

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7

Roy, Subhadip. Celebrity endorsements and brand personality. Bangalore: [Supply Chain Management Centre], Indian Institute of Management, 2009.

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8

O'Mahony, Sheila. The impact of celebrity endorsements on consumers. Dublin: University College Dublin, 1996.

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9

Haeckel, Marcus. Celebrity Endorsement. Chancen und Risiken der Testimonialwerbung Für Unternehmen. GRIN Verlag GmbH, 2013.

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10

Lahusen, Christian. Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization. de Gruyter GmbH, Walter, 2013.

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11

Lahusen, Christian. Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization. De Gruyter, Inc., 1996.

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12

Lundén, Elizabeth Castaldo. Fashion on the Red Carpet. Edinburgh University Press, 2021. http://dx.doi.org/10.3366/edinburgh/9781474461801.001.0001.

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The Academy Awards’ red-carpet is the most prominent fashion show in media culture. This book investigates the historical liaison between Hollywood and fashion institutions to describe how public relations campaigns and the media articulated fashion discourses around the Oscars throughout history. It argues that the fashion industry’s business model of celebrity endorsement and renowned designers as branded labels is based on the triangulation done by Hollywood studios, department stores, and American garment manufacturers during the interwar era. Departing from archival sources, and tracing discourses of fashion, stardom, and celebrity around Hollywood and the Oscars, this study unravels this phenomenon’s cultural, political and economic impact, explaining how the Academy Awards’ red-carpet became a marquee for the global endorsement of high-end fashion brands. The book addresses globalisation as a central topic to frame the red-carpet phenomenon, linking the fashion and media industries throughout the 20th Century. It points at the postwar as a historical turning point that consolidated the position of the United States as a veritable behemoth exporter of popular culture, depicting the American lifestyle as synonymous with wealth and comfort to further the global expansion of consumer culture. The book identifies power shift towards television, the emergence of celebrity culture, the post-war reactivation of transatlantic trade, the growth of fashion journalism, and the increasing circulation of designer names in the media as a series of converging factors that led to the institutionalisation of the red-carpet parade as a fashion event in its own right.

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13

Roy, Dr Kisholoy. Empirical Perspectives of Celebrity Endorsements. Independently published, 2018.

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14

Esq, Barry Neil Shrum. Counting Stars: Celebrity Licensing & Endorsements. CreateSpace Independent Publishing Platform, 2015.

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15

Celebrity Sell: Star endorsements in the classic age of advertising. London: Prion, 2001.

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16

MBA, Nat Chiaffarano. How to Grow Your Business with Celebrity Endorsements: The Growing Importance of Influential Bloggers. Independently Published, 2018.

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17

Babe Ruth and the Creation of the Celebrity Athlete. McFarland, 2018.

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18

Com, Contactanycelebrity, and Jordan McAuley. Celebrity Black Book 2022 for Fans, Businesses & Nonprofits: Over 55,000+ Verified Celebrity Addresses for Autographs, Endorsements, Fundraising, Sales/Marketing/Publicity & More! Mega Niche Media, LLC, 2021.

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19

Food and drink - January 2005: Celebritity endorsement, low-alcohol and alcohol-free drinks, pasta and pasta-based meals, sugar and artificial sweeteners, wine. London: Mintel International Group, 2005.

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