Relevant bibliographies by topics / Celebrity entrepreneur

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Celebrity entrepreneur'

Author: Grafiati
Published: 11 December 2022
Last updated: 26 January 2023

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Journal articles on the topic "Celebrity entrepreneur"

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Muda, Mazzini, Rosidah Musa, Rozita Naina Mohamed, and Halimahton Borhan. "Celebrity Entrepreneur Endorsement and Advertising Effectiveness." Procedia - Social and Behavioral Sciences 130 (May 2014): 11–20. http://dx.doi.org/10.1016/j.sbspro.2014.04.002.

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Fiore, Robert A., and Robert N. Lussier. "Measuring and testing general fundamental attribution error in entrepreneurship effecting public policy." Journal of Entrepreneurship and Public Policy 4, no. 2 (2015): 171–86. http://dx.doi.org/10.1108/jepp-03-2014-0013.

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Purpose – The purpose of this paper is to empirically test for fundamental attribution error (FAE) – the naturally occurring bias of humans to over-attribute business success to celebrity-entrepreneur disposition. Design/methodology/approach – Employing a five-step process, this paper measures and tests for FAE bias in entrepreneurial situations. The methodology includes anecdotal historical evidence; developing a FAE survey instrument; having 101 respondents classify variables; statistically testing and validating the instrument; and then statistically identifying the importance of each factor with a sample 105. Findings – Significant statistical evidence for an active FAE bias was found. People do tend to attribute business success to entrepreneurial dispositions, rather than team behavior and circumstantial outcome factors which can reduce the effectiveness of public policy. Research limitations/implications – There is minimal research on FAE in entrepreneurship effecting public policy, thus there is a need for research to better understand factors of business outcomes actually based on entrepreneurial dispositions vs team behavior and circumstantial-situational factors. Practical implications – FAE bias may lead the general public, entrepreneurs, and public policy makers to overemphasize the impact of the entrepreneur’s behavior and especially the dispositional factors of the celebrity-based entrepreneur when assessing causation of firm performance. This would under-emphasize the value of other organizational factors. Misidentification of true cause-effect factors may lead to inappropriate managerial conclusions and introduction of error in public policy decisions. Originality/value – Although FAE is primarily a psychological literature concept, this is the first study to contribute empirical evidence of the FAE of professionals employed in business as it applies to entrepreneurship and economic outcomes.
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Boyle, Raymond, and Lisa W. Kelly. "The celebrity entrepreneur on television: profile, politics and power." Celebrity Studies 1, no. 3 (2010): 334–50. http://dx.doi.org/10.1080/19392397.2010.511135.

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Fiore, Robert. "The Entrepreneurs Random Walk." Journal of Applied Business Research (JABR) 28, no. 3 (2012): 403–10. http://dx.doi.org/10.19030/jabr.v28i3.6957.

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The issues of entrepreneurial ex-ante determination and managerial intent are discussed as applied to the ex-post organizational result. Possible errors in over-attribution of success to the celebrity-entrepreneur and the tendency to disregard the impact of endogenous market conditions, randomness on success due to creative destruction free-market mechanisms are discussed.Humans inherently look for correlation as correlations produce useful knowledge. Specifically, investors seek to create cause-effect knowledge in order to enhance returns. Students and researchers of business also attempt to tie causation to effects. Fundamental attribution error psychology posits a tendency to over-weight personality-based explanations and under-value situational factors when assessing what factors are responsible for the ex-post-facto outcome of an organization. In the field of entrepreneurship, this trait of human psychology may manifest in the tendency to credit the leader him/herself of a successful organization vis-a-vis more important external factors which contributed to success such as the temporal status of market demand conditions.The existence of fundamental attribution error may likewise lead to over-weight emphasis of a leaders input to organizational failure, however, the sample of entrepreneurs linked to successful organizations is self-selected as the unsuccessful entrepreneurs are usually not locatable. Therefore, stakeholders show strong tendencies to link the focus-entrepreneur with a resultant successful enterprise. This tendency is observable in the general culture as most students of entrepreneurship believe the knowledge and actions of Ray Kroc were a prime factor in the economic success of McDonalds. The question explored within the present study is to what extent is such ex-post-facto success attributable to the ex-ante entrepreneurial intent appropriate?Most people familiar with business strongly identify; Steve Jobs with Apple, Thomas Watson with IBM, Dave Thomas with Wendys, Bill Gates with Microsoft, Howard Schultz with Starbucks, Harland Sanders with KFC, and Fred Smith with FedEX. Instructors of entrepreneurship teach with these stories. More importantly, researchers of entrepreneurship use these leaders and their associated knowledge and behavior as independent variables when regressing these variables onto the ex-post dependent outcome of the organization. The investing and finance community also correlate these success story celebrity-entrepreneurs with the resulting rate of return on equity. This paper explores a series of archive-based recollections of the entrepreneurs ex-ante thoughts to demonstrate that many legendary-business entrepreneurs did not expect the organizations extraordinary rates of growth and the ex-post-facto market successes. Hence, cause-effect attribution questions arise.One important research question addressed within is; if the entrepreneur did not know of, or expect growth before the growth, then the resulting growth may not be fully attributed to the person as valid intent. More generally, then to what extent can the resulting organizational success be attributed to the identified behavior of entrepreneurship? Are the successes normally attributed to individual-entrepreneurs really organizational successes or even random-walk phenomenon? Are fundamental attribution errors over-weighing the construct of entrepreneurship and obscuring other, organizational-based, effective causes of economic success?The rise of the media-driven, celebrity-entrepreneur leads to a recent strengthening of attribution of organizational success to that leader. Conclusions within the current study lead to a more distinct focus on the time-limited tasks of entrepreneurship that are very limited in proportional impact to a firms total life-span and resulting economic value. We then can attribute much more of the resulting economic value to the impact of organizational dynamics and organizational development.
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Chaturvedi, Pallavi, Kushagra Kulshreshtha, and Vikas Tripathi. "Investigating the role of celebrity institutional entrepreneur in reducing the attitude-behavior gap in sustainable consumption." Management of Environmental Quality: An International Journal 33, no. 3 (2021): 625–43. http://dx.doi.org/10.1108/meq-09-2021-0226.

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PurposeAnthropogenic activities such as unsustainable consumption pattern is one of the reasons responsible for the ongoing environmental issues. Although, consumers are becoming increasingly aware and concerned about environmental problems their attitudes are not resulting in sustainable consumption behavior (SCB). Celebrity institutional entrepreneurs can engage and inspire the public at large and contribute to institutional change. Hence, this study aims to explore the potential of celebrity institutional entrepreneurship in galvanizing mainstream SCB by increasing the awareness of environmental issues and their consequences.Design/methodology/approachThis study examines the actor's influence by conducting a netnographic analysis of Leonardo DiCaprio's Instagram account. Further, qualitative interviews of account followers were also conducted to evaluate the influence of account on their awareness levels and consumption practices.FindingsOur findings indicate that account had a significant impact on consumers' environmental awareness and engagement with environmental issues. However, a partial impact was seen in case of their sustainable consumption practices. Our study concludes that celebrity institutional entrepreneurship can help in addressing the attitude-behavior gap in sustainability research.Originality/valueThis study is amongst the few studies that attempted to explore the ways to reduce the attitude-behavior gap in SCB. It examines the potential of celebrity institutional entrepreneurship to galvanize mainstream sustainable consumption. The results of this study are useful to key stakeholders (policymakers, marketers, social-environmental groups etc.) in the development of more effective strategies for sustainable development.
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McKeown, Carolyn, and Linda Shearer. "Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur." Journal of Consumer Behaviour 18, no. 5 (2019): 406–14. http://dx.doi.org/10.1002/cb.1780.

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Hopkinson, Gillian C., and James Cronin. "‘When people take action ….’ Mainstreaming malcontent and the role of the celebrity institutional entrepreneur." Journal of Marketing Management 31, no. 13-14 (2015): 1383–402. http://dx.doi.org/10.1080/0267257x.2015.1068214.

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Van den Bulck, H., and A. Hyzen. "Of lizards and ideological entrepreneurs: Alex Jones and Infowars in the relationship between populist nationalism and the post-global media ecology." International Communication Gazette 82, no. 1 (2019): 42–59. http://dx.doi.org/10.1177/1748048519880726.

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This contribution analyses the nexus between contemporary US populist nationalism and the post-global media ecology through the case of US radio show host and ‘most paranoid man in America’ Alex Jones and his Infowars. It evaluates the role of Alt Right alternative/activist media and global digital platforms in the success of Jones as ideological entrepreneur. To this end, it looks at Jones’ and Infowars' message (mostly Falls Flag conspiracy theories and pseudo-science-meets-popular-culture fantasy), persona as celebrity populist spectacle, business model, political alliances with Alt Right and Trump, audience as diverse mix of believers and ironic spectators and, most of all, media. In particular, we analyse the mix of legacy and social media and their respective role in his rise and alleged downfall. We evaluate Jones’ efforts as effective ideological entrepreneur, pushing his counter-hegemonic ideology from the fringes to the mainstream.
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Hasaan, Syed Ali, Shahid Nawaz, Syed Javed Iqbal, and Jawaria Khalid. "Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions." Physical Culture and Sport. Studies and Research 79, no. 1 (2018): 53–61. http://dx.doi.org/10.2478/pcssr-2018-0020.

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Abstract Athletes are a new type of celebrity in the world. Following other celebrities, there are several examples of athletes who have used their persona of fame to go a step further with their so-called personal brands and actually launch products carrying their names. As athletes are considered brands in themselves, these sorts of activities (i.e., introducing a product brand) are considered as an extension of the athlete’s brand. Given the nature of the research, this study employed a qualitative design. A purposeful convenience sampling technique was employed to select study participants according to a set of predetermined criteria. The final sample comprised nine fans. The fans identified five major factors that could be important in the context of an athlete’s decision to start his/her own brand. The five identified factors that could decide the fate of an athlete’s brand extensions were the athlete’s origin, extension fit, gender, performance, and impression. According to fans, these factors play an important role in the athlete’s venture as an entrepreneur. The study suggests that although fans understand that athletes are brands in themselves, Pakistani fans are not fond of the idea of athletes becoming entrepreneurs due to the fans’ emotional attachment to the athletes. As this is the first study expressing fans’ perspectives in the context of athlete brand extension, this study is an addition to the academic literature and theories of athlete branding and athletes as entrepreneurs.
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Wahyuto, Yuto, and Joko Nurkamto. ""Fear, greed, and dedication": the representation of self-entrepreneurship in international English textbooks." Journal on English as a Foreign Language 12, no. 2 (2022): 295–317. http://dx.doi.org/10.23971/jefl.v12i2.3898.

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A number of studies have reported neoliberal representation in English textbooks in a variety of contexts around the world. However, the study focusing on self-entrepreneurship as one of the critical neoliberal tenets is scantily addressed. To fill this void, the present study seeks to investigate the representation of self-entrepreneurship deliberately inculcated in English textbooks. Anchored in critical discourse analysis and Halliday’s Systemic Functional Linguistics (SFL), this study investigated three Business English textbooks used in higher education in Indonesian. The findings of the study revealed that the English textbooks employed role-playing, presenting celebrity and fame, exhibiting famous entrepreneur figures, presenting the distinct image of entrepreneurial figures, and portraying entrepreneur figures through article or literature to disseminate self-entrepreneurship notions displayed in a variety of discourses. The findings of the current study call to equip educational practitioners (e.g., teachers, policymakers, book designers) with critical thinking skills as well as provide them practical tools to interrogate ideology, norms, and values encapsulated within curriculum artefacts such as language textbooks.
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Dissertations / Theses on the topic "Celebrity entrepreneur"

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Hunter, Erik J. "Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement." Thesis, Queensland University of Technology, 2010. https://eprints.qut.edu.au/38902/1/Erik_Hunter_Thesis.pdf.

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Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognise the importance of this new phenomenon. This thesis argues theoretically and shows empirically that celebrity entrepreneurs are more effective communicators than typical celebrity endorsers because of their increased engagement with ventures. I theorise that greater engagement increases the celebrity‘s emotional involvement as perceived by consumers. This is an endorser quality thus far neglected in the marketing communications literature. In turn, emotional involvement, much like the empirically established dimensions trustworthiness, expertise and attractiveness, should affect traditional outcome variables such as attitude towards the advertisement and brand. On the downside, increases in celebrity engagement may lead to relatively stronger and worsening changes in attitudes towards the brand if and when negative information about the celebrity is revealed. A series of eight experiments was conducted on 781 Swedish and Baltic students and 151 Swedish retirees. Though there were nuanced differences and additional complexities in each experiment, participants‘ reactions to advertisements containing a celebrity portrayed as a typical endorser or entrepreneur were recorded. The overall results of these experiments suggest that emotional involvement can be successfully operationalised as distinct from variables previously known to influence communication effectiveness. In addition, emotional involvement has positive effects on attitudes toward the advertisement and brand that are as strong as the predictors traditionally applied in the marketing communications literature. Moreover, the celebrity entrepreneur condition in the experimental manipulation consistently led to an increase in emotional involvement and to a lesser extent trustworthiness, but not expertise and attractiveness. Finally, negative celebrity information led to a change in participants‘ attitudes towards the brand which were more strongly negative for celebrity entrepreneurs than celebrity endorsers. In addition, the effect of negative celebrity information on a company‘s brand is worse when they support the celebrity rather than fire them. However, this effect did not appear to interact with the celebrity‘s purported engagement.
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Books on the topic "Celebrity entrepreneur"

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Chin, Paula, ed. Dolly Parton: Closer Special Collector's Edition. American Media Specials, 2019.

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Taylor Made: Life of an Entrepreneur, Mother and Celebrity Event Planner. Wild Wolf Publishing, 2021.

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Faldo, Pat. Jeffree Star Success Coloring Book: An American Internet Celebrity, Beauty YouTuber, Makeup Artist, Model, Entrepreneur, and Singer-Songwriter. Independently Published, 2019.

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Redondo, Mari. Menopause & M. A. R. I.: Celebrity Personal Trainer, Entrepreneur, Event Promoter, Fashionista, Multi Titled Fitness Figure Champion, Npc Judge. Lulu Press, Inc., 2015.

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Redondo, Mari. Menopause and M. A. R. I.: Celebrity Personal Trainer, Entrepreneur, Event Promoter, Fashionista, Multi Titled Fitness Figure Champion, Npc Judge. Lulu Press, Inc., 2015.

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Johnson, Stephana M. Model 4 Business: The Entrepreneur's Guide to Clarity, Confidence, Credibility & Celebrity. Independently Published, 2019.

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Ray, Ramon. Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand. Indigo River Publishing, 2019.

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Ray, Ramon. Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand. Indigo River Publishing, 2019.

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How To Be A CELEBRITY Expert Author; A 7-Figure Business Strategy for Coaches, Speakers and Entrepreneurs. Expert Author Publishing, 2015.

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CRACKING THE CELEBRITY CODE: The Ultimate Leverage for Entrepreneurs and Business Professionals to Increase Leads, Referrals and Sales WITHOUT Spending a Dime on Advertising. Independently published, 2020.

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Book chapters on the topic "Celebrity entrepreneur"

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Davies, David J. "China’s Celebrity Entrepreneurs: Business Models for ‘Success’." In Celebrity in China. Hong Kong University Press, 2010. http://dx.doi.org/10.5790/hongkong/9789622090873.003.0010.

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"Television Business in the Age of Celebrity." In The Television Entrepreneurs. Routledge, 2016. http://dx.doi.org/10.4324/9781315552361-8.

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Koinova, Maria. "Albanian Diaspora Mobilization for Kosovo Statehood." In Diaspora Entrepreneurs and Contested States. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780198848622.003.0005.

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This chapter and the previous Chapter 4 are interconnected as they both discuss Albanian diaspora mobilizations. This chapter unpacks the typological theory through seven causal pathways in the Kosovo Albanian transnational social field. Three of these are associated with the secessionist period of the 1990s, when the foreign policies of host-states diverged from the diaspora goal of Kosovo independence. A relatively rare non-contentious pathway occurred when diaspora entrepreneurs acted autonomously under limited global influences. A more common dual-pronged approach pathway was visible when diaspora entrepreneurs were exposed to two non-state actors, the non-violent Democratic League of Kosovo (LDK) and the radical Kosovo Liberation Army (KLA). In a contentious pathway, almost everyone in the diaspora was engulfed in response to the 1998–9 warfare. Four causal pathways occurred when host-land foreign policies were more open to endorse Kosovo’s statehood. Dual-pronged mobilization was visible under the influences of mob violence in Kosovo in 2004. The rest of the pathways were non-contentious. Acting autonomously, diaspora entrepreneurs developed political and cultural projects aimed to raise Kosovo’s status abroad. Under the homeland government’s influence diaspora entrepreneurs pursued public diplomacy, celebrity and football diplomacy, the building of cultural centres, education exchanges, and curriculum for the diaspora. When exposed to homeland parties, diaspora entrepreneurs followed political party dynamics, whether supporting or challenging them.
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Monod, David. "The Business of Mass Entertainment." In Vaudeville and the Making of Modern Entertainment, 1890-1925. University of North Carolina Press, 2020. http://dx.doi.org/10.5149/northcarolina/9781469660554.003.0006.

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If vaudeville spoke so effectively to modern life and if it was so popular, why did it disappear after World War I? There was nothing inevitable about vaudeville’s decline; but its vulnerabilities were apparent even as it grew. As vaudeville became more popular, some entrepreneurs tried to separate their businesses from the mass of variety theaters by creating what they called the “big time,” a glitzier vaudeville based on palatial theaters, glamorous amenities and high-priced celebrities. Referencing characters like Fred Proctor, Edward F. Albee, and Sherman Dudley, this chapter shows how managers formed national chains and booking cartels and tried to strangle out their competitors. These tactics drove managers who could not secure enough affordable celebrity acts to reduce overhead by showing movies. The cost of ever-increasing glamor burdened “big time” chains with staggering overhead, something which made them vulnerable when the market contracted sharply after WWI. The cause of vaudeville’s decline was both structural and unrehearsed.
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