Relevant bibliographies by topics / Celebrity investment

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Reports

Academic literature on the topic 'Celebrity investment'

Author: Grafiati
Published: 11 December 2022
Last updated: 31 July 2025

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Journal articles on the topic "Celebrity investment"

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Kennedy, Amanda, Stacey M. Baxter, and Alicia Kulczynski. "Promoting authenticity through celebrity brands." European Journal of Marketing 55, no. 7 (2021): 2072–99. http://dx.doi.org/10.1108/ejm-10-2019-0802.

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Purpose This paper aims to examine the importance of celebrity brands in influencing consumer perceptions of celebrity authenticity, which drives positive consumer attitudes and intentions. In addition, the notion of low-celebrity investment is investigated as a factor that diminishes the positive outcomes associated with celebrity brands. Design/methodology/approach Study 1 examines the effect of brand situation (endorsement versus celebrity brand) on consumer attitudes and intentions. Studies 2 and 3 investigate the role of celebrity authenticity in explaining the effects observed in Study 1
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Widyasari, Suzy, Ignatius Hari Santoso, and Ali Maskur. "Do We Need a Celebrity Endorser? Study based on Source Credibility Model in Intention to Make Investment." Review of Management and Entrepreneurship 8, no. 02 (2024): 213–23. http://dx.doi.org/10.37715/rme.v8i02.4200.

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We often hear about various cases of fraud or inappropriate investment practices in Indonesia, one of which was carried out by DNA Pro. This study aims to investigate the impact of celebrity endorsers on investment decisions, particularly in the DNA Pro trading robot case, where the total public loss due to the alleged illegal investment is estimated at 97 billion rupiah. Unfortunately, many artists are endorsers and influencers from these various online investment platforms. The number of celebrity endorsers has succeeded in attracting the interest of many potential investors. The method used
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Wahani, Valvio Elroi, and Harijono Harijono. "The Influence of Investment Knowledge on Investment Interest With Celebrity Endorser Moderation In FEB UKSW Students." Journal Research of Social Science, Economics, and Management 2, no. 04 (2022): 403–20. http://dx.doi.org/10.59141/jrssem.v2i04.294.

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Investment knowledge is felt to be able to make students interested in buying company shares and external encouragement is allegedly able to reduce investment interest, such as endorser intervention, making investors not interested in investing in company shares. The purpose of this study is to test that celebrity endorsers can weaken the relationship between knowledge of stock investment and interest in investing in stocks. This research is included in quantitative research with primary data obtained through online questionnaires. The survey was conducted with 100 selected respondents from st
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Agrawal, Jagdish, and Wagner A. Kamakura. "The Economic Worth of Celebrity Endorsers: An Event Study Analysis." Journal of Marketing 59, no. 3 (1995): 56–62. http://dx.doi.org/10.1177/002224299505900305.

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Celebrity endorsement has become a prevalent form of advertising in the United States. Despite extensive literature on the effects of celebrity endorsements on consumers’ brand attitudes and purchase intentions, little is known about the economic value of these endorsements. Research on this topic has typically focused on theories explaining how celebrity endorsements influence consumers’ attitudes and intentions. The authors assess the impact of celebrity endorsement contracts on the expected profitability of a firm by using event study methodology. Their approach assumes that the announcemen
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Fahriansah, Ajran Nura, Khairatun Hisan, Farhah, and Rahmat Mulia. "Determinan of Invesments Interest in Sharia Digital Mutual Funds Among Generation Z In Langsa City." Jurnal Ilmu Ekonomi dan Bisnis Islam 6, no. 1 (2024): 16–29. http://dx.doi.org/10.24239/jiebi.v6i1.255.16-29.

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Generation Z faces a series of challenges, including limited financial resources, yet the demographic of investors in the Indonesian capital market is predominantly composed of Generation Z, including in Langsa City. This research aims to uncover determinants, including the influence of factors such as investment knowledge, celebrity endorsement, and word of mouth, on the investment interest of Generation Z in Langsa City in Shariah digital mutual funds. This study employs quantitative research methods, collecting data through a questionnaire with a sample of 110 respondents and analyzing it u
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Abd Aziz, Zarith Delaila, Shahira Ariffin, and Muhammad Khalil Omar. "The Impact of Celebrity Endorsement on Millennials’ Purchase Intention towards Local Health and Beauty ProductThe Impact of Celebrity Endorsement on Millennials’ Purchase Intention towards Local Health and Beauty Product." ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 6, no. 2 (2020): 92. http://dx.doi.org/10.24191/abrij.v6i2.10233.

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The growth in the local beauty and health products in Malaysia have surged rapidly, so does the trend in using celebrity endorsements making this study is crucial to help determine its success due to the large investment involved. Therefore, the objective of this study is to examines the extent at which millennials has been impacted by celebrity endorsement on their purchase intention for local health and beauty products. Quantitative method has been used and 313 data were collected among millennials in Selangor, Malaysia. The result of the study revealed that celebrity attractiveness has a hi
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Zou, Jiahang. "The Marketing Strategy Behind Internet Celebrity Cities." International Journal of Global Economics and Management 3, no. 2 (2024): 375–82. http://dx.doi.org/10.62051/ijgem.v3n2.43.

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The booming development of the Internet and social media has made marketing essential to urban management and image building. In recent years, with the constant innovation of technology, urban marketing has coruscated a new vitality and formed a new concept — Internet Celebrity city. These cities often stand out with their unique publicity, and combined with their long history, culture, and breathtaking natural scenery, they have become the focus of attention on Internet platforms. Behind the Internet celebrity city is the unique image the government and enterprises created through creativity,
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Zhou, Linzi, Wenbin Long, Xin Qu, and Daifei Yao. "Celebrity CEOs and corporate investment: A psychological contract perspective." International Review of Financial Analysis 87 (May 2023): 102636. http://dx.doi.org/10.1016/j.irfa.2023.102636.

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Liu, Keliang. "Internet Celebrity Economy and College Students' Consumption Behavior." Highlights in Business, Economics and Management 24 (January 22, 2024): 1501–7. http://dx.doi.org/10.54097/jgrxmw41.

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The "Internet celebrity economy" is a flourishing business model within the digital economy that began to emerge around 2015. Stimulated by the ever-expanding Internet-driven economy, this influencer marketing-based strategy exhibits significant resilience across social media platforms. Engaging with numerous niche markets, the "Internet celebrity economy" persists, attracting various sizable investment opportunities and leaving a lasting impact on the present market for the next generation to inherit. Among the most notable emerging demographics who are sensitive to new things, university stu
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Olaseinde, Omowumi Bukola, and Olabanji Imisioluwa Aluko. "Influence of Celebrity Endorsement on Consumer Brand Preference of Infinix Mobile Phones among Undergraduates of Select Tertiary Institutions in Osun State, Nigeria." Adeleke University Journal of Business and Social Sciences (AUJBSS) 3, no. 1 (2023): 193–203. https://doi.org/10.5281/zenodo.7892441.

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Despite the huge financial commitment by advertisers to celebrity endorsement, it has been observed that it is difficult to get 100% returns on investment on products and services celebrity endorsements are used for. Hence the study investigated the influence of celebrity endorsement on consumer’s brand preference for Infinix Mobile phones with the following objectives; to Investigate whether celebrity endorsement influences consumers’ brand preference for Infinix Mobile Phones and; to find out whether Information about celebrity endorsers affects the purchasing decision of Infinix
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Dissertations / Theses on the topic "Celebrity investment"

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Kennedy, Amanda Lee. "Beyond celebrity endorsement: new opportunities for celebrity advertising and branding." Thesis, 2021. http://hdl.handle.net/1959.13/1452341.

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Research Doctorate - Doctor of Philosophy (PhD)<br>Celebrities appear in up to 70% of all advertising, and brands may allocate more than a quarter of their advertising budget to securing a celebrity endorser. Numerous celebrities however are moving away from endorser roles and are instead creating celebrity-brands, which can generate millions of dollars in revenue. For brands that continue to enlist celebrity endorsers, alternative approaches to presenting celebrities within campaigns are being used to generate attention. This thesis comprises of four core papers and two supplementary articles
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Books on the topic "Celebrity investment"

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Reed, Gregory J. This business of celebrity estates. New National Pub. Co., 1992.

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Baudinette, Thomas. Boys Love Media in Thailand. Bloomsbury Publishing Plc, 2023. http://dx.doi.org/10.5040/9781350330672.

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Over the past several years, the Thai popular culture landscape has radically transformed due to the emergence of “Boys Love” (BL) soap operas which celebrate the love between handsome young men. Boys Love Media in Thailand: Celebrity, Fans, and Transnational Asian Queer Popular Culture is the first book length study of this increasingly significant transnational pop culture phenomenon. Drawing upon six years of ethnographic research, the book reveals BL’s impacts on depictions of same-sex desire in Thai media culture and the resultant mainstreaming of queer romance through new forms of celebr
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Book chapters on the topic "Celebrity investment"

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Dhote, Tripti. "Studying Celebrity Engagement on Social Media." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3150-0.ch006.

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Leveraging a celebrity for instant recognition and visibility or building significant brand credibility and driving sales has been a long-established recipe for success over the years. Engaging a reputed face for brand promotion has ever been an exorbitant investment. Digital or social media as a communication platform has not only driven brands to create a desired recall without the burden of unreasonable spends, but has also strengthened and empowered celebrity engagement like never before by throwing a versatile array of options for individual branding and visibility. This chapter aims to e
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Dhote, Tripti. "Studying Celebrity Engagement on Social Media." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch073.

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Leveraging a celebrity for instant recognition and visibility or building significant brand credibility and driving sales has been a long-established recipe for success over the years. Engaging a reputed face for brand promotion has ever been an exorbitant investment. Digital or social media as a communication platform has not only driven brands to create a desired recall without the burden of unreasonable spends, but has also strengthened and empowered celebrity engagement like never before by throwing a versatile array of options for individual branding and visibility. This chapter aims to e
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Kumar, Kishlay, L. G. Honey Singh, Karan Pratap Singh, and Puja Mishra. "To Examine the Influence of Digital Marketing and Celebrity Endorsement on Consumer Purchase Intention of Mutual Funds." In Multidisciplinary Approach to Information Technology in Library and Information Science. IGI Global, 2023. http://dx.doi.org/10.4018/979-8-3693-2841-5.ch011.

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The purpose of this study is to examine the influence of digital media marketing and celebrity endorsement on consumer purchase decisions toward mutual funds investment. Marketing through social media gives marketers a competitive edge when it comes to influencing customers and driving order intent in mutual funds. In this research, the authors examine the effectiveness of digital media and celebrity endorsements in influencing consumer purchasing decisions. This research employed a quantitative approach, and data were collected through online surveys from six districts of Jharkhand, a sample
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Bhoi, Pavan. "LEVERAGING INFLUENCER MARKETING FOR BRAND GROWTH." In The Three Pillars of Business: A Guide to Integrated Marketing, Finance & HR Practices. Iterative International Publishers, Selfypage Developers Pvt Ltd, 2024. https://doi.org/10.58532/nbennurtpch5.

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Influencer marketing has evolved from traditional celebrity endorsements to innovative collaborations with a range of influencers, including nano, micro, macro, and celebrity influencers. This article delves into identifying influencers whose values align with the brand, assessing reach, engagement, and authenticity, and evaluating campaign success using key performance indicators (KPIs) such as engagement rates, click-through rates (CTR), and return on investment (ROI). It also discusses managing risks like fake followers and maintaining brand safety, and explores emerging trends like AI driv
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Patni, Jagruti, and Naveen Kumar Singh. "An Empirical Study on Awareness of Ponzi Schemes in India." In Safeguarding Financial Data in the Digital Age. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3633-5.ch003.

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The given point of view on how Indians perceive and relate to Ponzi is taken up for consideration. The rather classic sampling model employed in the study is alarming as it shows that despite the information imbalance between the urban and village areas, there are huge knowledge gaps left in the villages. The survey showcases a scary picture—Indian people are highly attracted to this preposterous rhetoric and speculative investments that underutilize financial rationality. The research points out that celebrity endorsement is a major issue requiring immediate legal action. Scapegoating public
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Fischer, Lucy. "The MGM Woman’s Film 1928–1947." In The Oxford Handbook of American Film History. Oxford University PressNew York, NY, 2025. https://doi.org/10.1093/9780197556153.003.0010.

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Abstract Hollywood studios during the classical era organized their release slates by genre, maintaining a balance among, for example, comedies, musicals, Westerns, and thrillers. These balanced release slates were impacted, as made clear in this chapter’s feminist history of the feminine genre “the woman’s film,” by the strategic casting of the celebrity talent currently under contract at the studio. Metro Goldwyn Mayer’s company tagline in this era was, “more stars than there are in heaven,” and between 1932 and 1941, this was surely truth in advertising as, 47% of the top box office talent
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Vesey, Alyxandra. "Capturing Her Essence." In Extending Play. Oxford University PressNew York, 2024. http://dx.doi.org/10.1093/oso/9780190085636.003.0003.

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Abstract Chapter 2 identifies female pop stars’ work as fragrance spokeswomen in the twenty-first century’s first decade as a tipping point for collaborative music merchandise. Celebrity perfumes began to emerge in the late 1980s as a way for older customers to access the mature moneyed glamour of legends like actress Elizabeth Taylor and pop diva Cher. However, by the early 2000s the fragrance industry began to exploit pop stars’ fragmented feminine subjectivities and convergent celebrity to sell flankers, or repackaged modifications of signature scents, to younger fans at a lower price point
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Kwon, Yongmin, Hyeyoung Ra, and Kangjoo Cho. "The Development Process and Characteristics of the South Korean Musical Market." In The Oxford Handbook of the Global Stage Musical. Oxford University Press, 2023. http://dx.doi.org/10.1093/oxfordhb/9780190909734.013.21.

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Abstract This chapter provides an overview of the Korean musical market at large, examining its major characteristics, limitations, and prospects in three parts. The first section delineates the history of Korean musicals, identifying its unique characteristics. The second section examines the current status of the Korean musical industry by assessing various recent statistics to determine which phenomena need close attention in 2020. The last section focuses on Korean musicals’ relationship to K-pop—by far the most ‘Korean’ aspect of the market—highlighting phenomena derived from this relatio
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Jia, Xinming, Kineta Hung, and Ke Zhang. "Diversity of Fans on Social Media." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3220-0.ch009.

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This chapter explores the diversity of celebrity fans in China, including their motives, activities and processes of celebrity idolization. Based on a grounded theoretical approach, the authors traced and analyzed the user-generated content posted on Weibo that was prepared by fans of the singer/actor Wallace Chung. The analysis reveals five fan segments with different motives: casual fans (playful), fascinated fans (aspirational), devoted fans (sense of belonging), dysfunctional fans (identification with celebrity), and reflective fans (solid self-identity), thus demonstrating fans' different
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Cabral, Joao, and Berta Rato. "Urban Development for Competitiveness and Cohesion: The Expo 98 Urban Project in Lisbon." In The Globalized City. Oxford University PressOxford, 2003. http://dx.doi.org/10.1093/oso/9780199260409.003.0012.

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Abstract The Expo 98 urban project on the east side of Lisbon started as an event to celebrate Portuguese discoveries. The promotion of, and justification for, the location of the Expo in the old industrial eastern part of Lisbon was that the implementation of this Urban Development Plan (UDP) would contribute to the regeneration of a derelict and neglected part of the city. The financial and institutional investment necessary for putting together this enterprise was also justified as a key element of the national strategy to assert the position of Lisbon as a capital city in the European Unio
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Reports on the topic "Celebrity investment"

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Lazonick, William, Philip Moss, and Joshua Weitz. The Unmaking of the Black Blue-Collar Middle Class. Institute for New Economic Thinking Working Paper Series, 2021. http://dx.doi.org/10.36687/inetwp159.

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In the decade after the Civil Rights Act of 1964, African Americans made historic gains in accessing employment opportunities in racially integrated workplaces in U.S. business firms and government agencies. In the previous working papers in this series, we have shown that in the 1960s and 1970s, Blacks without college degrees were gaining access to the American middle class by moving into well-paid unionized jobs in capital-intensive mass production industries. At that time, major U.S. companies paid these blue-collar workers middle-class wages, offered stable employment, and provided employe
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You might also be interested in the extended bibliographies on the topic 'Celebrity investment' for particular source types:
Journal articles
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