Relevant bibliographies by topics / Celebrity Match

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Celebrity Match'

Author: Grafiati
Published: 2 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Celebrity Match"

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Felix, Nkiendem, Sundjo Fabien, and Godlove Nkemkiafu Ayankeng. "The Indispensability of Celebrity on Consumer's Purchasing Behaviour in the Brewery Industry in Cameroon." Economics and Business Quarterly Reviews 6, no. 2 (2023): 68–75. https://doi.org/10.31014/aior.1992.06.02.509.

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The modern marketing environment has introduced a new paradigm for advertising referred to as celebrity endorsements. These forms of advertising influence consumers' pre-purchase attitudes and draw attention to a product. This study consequently sought to assess the effect of celebrity endorsement on customers’ buying behaviour in the soft drink industry. Specifically the study purport to investigate the effect of (a) celebrity match (b) celebrity attractiveness (c) celebrity credibility and (d) celebrity previous endorsement on consumer buying behaviour. To accomplish these objectiv
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Ha, Nguyen Minh, and Nguyen Hung Lam. "The Effects of Celebrity Endorsement on Customer’s Attitude toward Brand and Purchase Intention." International Journal of Economics and Finance 9, no. 1 (2016): 64. http://dx.doi.org/10.5539/ijef.v9n1p64.

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Celebrity endorsement has become a popular choice in advertising due to the its originality and the celebrity’s attractiveness that make a big impact on brand awareness and customer behavior. This study analyzes the effect of celebrity endorsement on customer’s attitude toward brand as well as the effect of customer’s attitude toward brand on customer’s purchase intention in Vietnam. A survey was conducted with 306 individuals in Vietnam. After conducting the explanatory factor analysis (EFA), and multi-variable regression analysis, results indicate that customer’s attitude toward brand is pos
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Hussain, Danish, Arham Adnan, and Maaz Hasan Khan. "Relative effectiveness of celebrity and product match-up for two high consumer involvement situations." Asia-Pacific Journal of Business Administration 13, no. 2 (2021): 159–88. http://dx.doi.org/10.1108/apjba-11-2019-0230.

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PurposeThe study attempted to gauge the relative effectiveness of celebrity and product image match-up in comparison to non-celebrity attractive endorsers for two distinct high involvement situations. Also, due to the expected demographic diversity among target consumers, the study aimed at assessing the impact of respondent's age and gender on the effectiveness of image match-up.Design/methodology/approachBuilding on the three-order hierarchy model, two experiments were conducted (utilising celebrity and non-celebrity endorsers) for two high involvement hierarchies, i.e. standard learning and
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Colwell, B. "Science-philosophy celebrity death match." Computer 35, no. 12 (2002): 13–15. http://dx.doi.org/10.1109/mc.2002.1106170.

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Mateen Khan, Marium, and Ayesha Mateen Khan. "The Effect of Celebrity Endorser Selection on Consumer Purchase Intention." Lahore Journal of Business 12, no. 1 (2024): 91–112. https://doi.org/10.35536/ljb.2024.v12.i1.a4.

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While companies often use celebrity endorsement to increase their sales, they fail to realize that the selection of the endorser greatly influences consumer purchase intention. Consequently, they may end up using an endorser based solely on their popularity, with a poor match between the product/brand and the endorser. This study explores the factors of celebrity endorsement that significantly influence purchase intention. A sample of 560 survey respondents was used to collect data. Closed-ended questionnaires were distributed in person and online. SmartPLS was used for data analysis. The resu
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Um, Namhyun. "Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement." Sustainability 14, no. 5 (2022): 2928. http://dx.doi.org/10.3390/su14052928.

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Within the context of Instagram celebrity-based brand endorsement, this study investigates the effects of parasocial interaction, perceived ad message authenticity, and the match-up between brand and celebrity. An online survey was administered to 253 college students taking introductory advertising or PR courses. Respondents, in return, received course credits. As hypothesized, study results reveal that parasocial interaction positively influences perceived ad message authenticity, the match-up between brand and celebrity, and attitude toward ads. In addition, perceived ad message authenticit
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Parmar, Yadvinder, Mandeep Kaur Ghuman, and Bikram Jit Singh Mann. "The Match-up Between Celebrity Associations and Product Type." Journal of Creative Communications 15, no. 1 (2019): 65–89. http://dx.doi.org/10.1177/0973258619875604.

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This research develops a generic framework that matches celebrity associations with various product categories and finds an ideal set of celebrity associations for each product category. Three studies have been conducted for achieving the purpose of the study. Study one identifies associations that consumers link with celebrities and classifies them into thirteen different categories. It also finds a total of 30 products and services that consumers associate with celebrity endorsements. In study two, the respondents are asked if each of the three celebrities is appropriate for endorsing each o
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Rimadias, Santi, Yunita Werdiningsih, and Ahmad Farhan Baqi. "SOCIAL MEDIA MARKETING ON INSTAGRAM: PERAN BEAUTY INFLUENCER DALAM PEMASARAN SCARLETT WHITENING DI MEDIA SOSIAL INSTAGRAM." Jurnal MEBIS (Manajemen dan Bisnis) 7, no. 1 (2022): 88–100. http://dx.doi.org/10.33005/mebis.v7i1.337.

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Instagram sebagai salah satu sosial media memungkinkan merek untuk berkomunikasi lebih baik dan intensif dengan konsumen. Influencer telah menjadi pilihan populer dalam periklanan di media sosial Instagram karena orisinalitas dan daya tarik yang melekat pada dirinya. Penelitian ini bertujuan untuk menguji dan menganalisis peran beauty influencer, yang meliputi celebrity trustworthiness, celebrity expertise, celebrity attractiveness, celebrity similarity, celebrity liking, celebrity familiarity dan celebrity match-up congruence dalam pemasaran Scarlett Whitening di Instagram. Peran Beauty Influ
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Farah, Elhouseiny Mohamed Abdelfatah Mohamed Ali, Moussa El Samadicy Ahmed, and Raafat Abu Gharara Sahar. "Investigating the Impact of Product/Celebrity Match on Consumers' Purchasing Intentions of Real Estate in Egypt." International Journal of Social Science and Human Research 08, no. 05 (2025): 3476–82. https://doi.org/10.5281/zenodo.15486867.

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Purpose: This study investigates the impact of product/celebrity match on consumers’ purchase intentions in the Egyptian real estate market. While celebrity endorsements are widely used across industries, limited research has explored their role in high-involvement sectors like real estate, particularly within developing countries.Methodology: A quantitative research approach was employed using a structured questionnaire distributed online to a sample of 384 Egyptian respondents. Data were analyzed using SPSS, including reliability, validity, frequency, and correlation analyses. Findings
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Santos, Ana Luisa, Filipa Barros, and António Azevedo. "Matching-up celebrities’ brands with products and social causes." Journal of Product & Brand Management 28, no. 2 (2019): 242–55. http://dx.doi.org/10.1108/jpbm-03-2017-1439.

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PurposeBeyond traditional brand endorsement, many celebrities have in recent years decided to launch their own product lines, which may be used to promote their own celebrity brand. Which product categories or social causes match a celebrity’s brand personality? This study aims to investigate the antecedents of celebrity–product degree of fit and willingness to pay (WTP)/make a donation in different scenarios. The manipulation of the scenarios aims to capture the role of celebrity attributes, perceived personality profiles, product involvement and acceptance of social causes.Design/methodology
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Dissertations / Theses on the topic "Celebrity Match"

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Gurel, Atay Eda 1980. "Celebrity endorsements and advertising effectiveness: The importance of value congruence." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/11566.

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xvi, 152 p. : col. ill.<br>Millions of dollars are spent on celebrity contracts each year by assuming that the benefits of using celebrities will exceed the costs. Accordingly, many researchers have studied the impact of celebrity endorsements on advertising effectiveness. One of the theories used frequently by these researchers is the match-up hypothesis. This theory suggests that there should be a good fit between the celebrity and the product; however, it is not clear what constitutes a good fit. Some researchers suggested that attractive celebrities will be more effective if they are used
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Lee, Jung-Gyo. "The match-up effect of celebrity-product congruence : do the degree of incongruence and consumer characteristics matter? /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3100059.

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Silva, João Bernardo Faia do Jogo Ribeiro da. "The Match-up hypothesis under a social class perspective." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24452.

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Submitted by Anderson do Nascimento Ricci (anderson.ricci@fgv.br) on 2018-07-23T14:09:36Z No. of bitstreams: 1 J.Ribeiro da Silva_Tese FGV.pdf: 2952965 bytes, checksum: 91408927dff5ec9499641b2db136c131 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-07-24T13:39:22Z (GMT) No. of bitstreams: 1 J.Ribeiro da Silva_Tese FGV.pdf: 2952965 bytes, checksum: 91408927dff5ec9499641b2db136c131 (MD5)<br>Made available in DSpace on 2018-07-24T18:59:02Z (GMT). No. of bitstreams: 1 J.Ribeiro da Silva_Tese FGV.pdf: 2952965 bytes, checksum: 91408927dff5e
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Silva, João Bernardo Faia do Jogo Ribeiro da. "The match-up hypothesis under a social class perspective." Master's thesis, reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10400.14/26255.

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Submitted by Anderson do Nascimento Ricci (anderson.ricci@fgv.br) on 2018-07-23T14:09:36Z No. of bitstreams: 1 J.Ribeiro da Silva_Tese FGV.pdf: 2952965 bytes, checksum: 91408927dff5ec9499641b2db136c131 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-07-24T13:39:22Z (GMT) No. of bitstreams: 1 J.Ribeiro da Silva_Tese FGV.pdf: 2952965 bytes, checksum: 91408927dff5ec9499641b2db136c131 (MD5)<br>Made available in DSpace on 2018-07-24T18:59:02Z (GMT). No. of bitstreams: 1 J.Ribeiro da Silva_Tese FGV.pdf: 2952965 bytes, checksum: 91408927dff5e
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Silva, Ana Rita de Sousa Brites Duarte. "Celebrity endorsement no contexto do instagram e o seu efeito na intenção de compra." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14716.

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Mestrado em Marketing<br>As redes socias são cada vez mais utilizadas pelas celebridades, enquanto meio de transmitir aos seus seguidores mensagens publicitárias de marcas, às quais estão associadas. O Instagram é a rede social que mais cresce, e onde esta prática predomina. Ter motivações distintas para utilizar o Instagram influenciará a perceção que se tem da credibilidade e atratividade dos endorsers neste contexto? Levará o celebrity endorsement no contexto da rede social Instagram a uma maior intenção de compra dos produtos patrocinados? Nesta investigação foi utilizada uma abordagem q
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Henriques, Pedro Germano Santos Martins. "O Endorsement de desportistas influencia o comportamento de compra da Geração Y?" Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10386.

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Mestrado em Marketing<br>O endorsement de celebridades desportivas constitui para diversas marcas de renome, uma percentagem significativa de investimento de comunicação. Estas procuram obter diversos benefícios, tais como o aumento do reconhecimento do produto e marca. Este estudo incide na forma como os consumidores da geração Y, avaliam a influência do endorsement de celebridades desportivas no seu comportamento de compra. Explora também os elementos fundamentais que a celebridade deverá possuir num processo de endorsement, realça a importância de existir congruência entre a figura desporti
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Tu, Jun-wei, and 涂峻瑋. "A Study of Applying Second-Order Conditioning Theory on the Effects of Multiple Endorsements by Celebrity – Perspective of Match-up between Celebrity and Products." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/30808710673878762945.

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碩士<br>雲林科技大學<br>企業管理系碩士班<br>99<br>In the past years, majority of studies which related to celebrity endorsement usually focused on the advertising effectiveness of different fitness between the celebrity and product. According to Match-Up Hypothesis, the higher fitness between celebrity and product, the greater advertising effectiveness it would generate. Therefore, study 1 applied classical conditioning theory to investigate the mechanism that underlying the match-up hypothesis. In addition, most of the celebrities had ever endorsed multiple brands. Accordingly, study 2 applied Second-Order C
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Faria, Maria Angélico da Silva. "The impact of influencer-cause fit on the purchase intentions and brand attitude towards conscious brands in the fashion industry." Master's thesis, 2020. http://hdl.handle.net/10400.14/29764.

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Digital Influencers are taking advantage of social media rise to position themselves as effective brand communicators. Hence, brands are betting on Influencer Endorsement as a communication strategy, since it has been proved before how powerful that can be in shaping consumers’ choices. Additionally, the market for sustainable fashion brands is gaining strength due to the raising of social and environmental concerns. However, brands are facing the challenge of choosing the right Influencer to endorse them since not all fit the brand and the product. This research aims to understand the impac
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Books on the topic "Celebrity Match"

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Unit, Birmingham (England) Women's. Women celebrate '88, 1-13th March: Programme of events. City Council, 1988.

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Unit, Birmingham (England) Women's. Let's celebrate: International Women's Festival programme of events 3-17 March 1990. [s.n], 1990.

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Peter, Saarimaki, Woodcock Sandy, and Toronto Board of Education, eds. Celebrate the seasons with calendar math: Mathematics activities for adults and children to do together in the home. Board of Education for the City of Toronto, 1996.

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T, Harding Paul, and Institute of Terrestrial Ecology, eds. Biological recording of changes in British wildlife: Proceedings of a conference held on 13 March 1990 to celebrate the 25th anniversaries of the Biological Records Centre and the Natural Environment Research Council. HMSO, 1992.

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D, Biggs Stephen, and Gibbon David 1939-, eds. Agricultural research to help poor people in developing countries: Papers from a workshop held on March 2nd and 3rd 1983 in the School ofDevelopment Studies to celebrate the tenth anniversary of the Overseas Development Group. School of Development Studies, University of East Anglia, 1985.

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Gallery, Mayor, ed. British surrealism - fifty years on: March-April 1986 : an exhibition to celebrate the half centenary of the International Surrealist Exhibition held at the New Burlington Galleries in Burlington Gardens, June 11th to July 4th, 1936. Mayor Gallery, 1986.

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Celebrity Love Match: A Memory Game. King Publishing, Laurence, 2019.

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Longoria, Richard T. Celebrities in American Elections. The Rowman & Littlefield Publishing Group, 2022. https://doi.org/10.5040/9781666987461.

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Using a case study approach, Celebrities in American Elections contends that celebrities have the talent, fame, and resources to succeed in electoral politics. These factors account for the electoral victories of Ronald Reagan, Clint Eastwood, Fred Grandy, Sonny Bono, Jesse Ventura, Arnold Schwarzenegger, Al Franken, and Donald Trump. However, the author argues that these items are insufficient without a favorable political environment; as many celebrities have lost elections as have won them. They lose because their persona does not match the politics of their time, or they represent the mino
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Celebrate March (2383). Creative Teaching Pr, 1990.

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Patterson, Claire. Let's Celebrate Math. Pieces of Learning, 1991.

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Book chapters on the topic "Celebrity Match"

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Bojanic, David C., Patricia K. Voli, and James B. Hunt. "Can Consumers Match Celebrity Endorsers With Products?" In Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17049-7_62.

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Ware, Susan. "The Perils of Celebrity and Sexuality." In Game, Set, Match. University of North Carolina Press, 2011. http://dx.doi.org/10.5149/9780807877999_ware.10.

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Baker, Thomas N. "The Spy Who Came to Dinner." In Sentiment & Celebrity. Oxford University PressNew York, NY, 1998. http://dx.doi.org/10.1093/oso/9780195120738.003.0004.

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Abstract The first days of June 1834 found Willis once again confirming the maxim that charm will pay. Three years earlier, a hostile Boston had seen him off to Europe with little but a fund of resentments and his literary and social talents. Now he stood poised at the door of perhaps the most brilliant society in all of Great Britain. What lay within was destined to make his career. Settling himself into Lady Marguerite Blessington’s glittering salon, the American traveler might have fancied that he had stumbled on a “Silver Fork” novel: from London’s prince of dandies, Count Alfred D’Orsay,
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Hsu, Pi-Fang, and Chia-Hui Hsu. "An Endorsement Selection Model for Sports Celebrities in China." In Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7707-3.ch008.

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Celebrity endorsement is a critical and positive commercial promotional tool. With the increasing number of international sports celebrities, many sporting and non-sporting goods companies use such celebrities to promote their products. This study develops a model for selecting sports celebrity endorsers. A Chinese sporting brand company is the target of this study. The proposed model adopts the modified Delphi method to identify suitable criteria and applies the analytic hierarchy process (AHP) to determine the criteria's relative weights. The selected company exemplifies how the model can gu
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Baker, Thomas N. "Trials of Celebrity." In Sentiment & Celebrity. Oxford University PressNew York, NY, 1998. http://dx.doi.org/10.1093/oso/9780195120738.003.0007.

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Abstract The Forrest affair’s spectacle of passion made compelling public theater not just because many in the audience at large believed, as Willis surely would have wished, that they knew its celebrated principles intimately. As we have come to see, this imbroglio also rehearsed a riveting drama of cultural anxieties that took in such prickly matters as the proper relation of husband and wife, the propriety of fashion and refinement, and the prerogatives of honor. The affair assumed this significance, moreover, in light of an intense glare of commercial publicity that had become national, ev
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Wood, Marcus. "Radicals and the Law: Blasphemous Libels and the Three Trials of William Hone." In Radical Satire And Print Culture 1790-1822. Oxford University PressOxford, 1994. http://dx.doi.org/10.1093/oso/9780198112785.003.0004.

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Abstract In 1817 Hone became a figure of national celebrity as a result of his three trials. Throughout March and April he had written violently anti-government articles in his periodical Hone’s Reformist’s Register. These attacked the Cabinet’s recent suspension of Habeas Corpus and Lord Sidmouth’s circular letter sent out to Magistrates in March To prevent, as far as possible, the circulation of blasphemous and seditious pamphlets and writings’.
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"Body Art in All Its Parts: Cosmetics Gone Wild." In March of the Pigments. The Royal Society of Chemistry, 2022. http://dx.doi.org/10.1039/9781837671403-00049.

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Cosmetic use predates written history and, in fact, predates any other form of art. Long before prehistoric artists decorated the walls and ceilings of karstic caves, they had found a surface far more plastic and convenient to harbor their dramatic instincts: their own bodies. Decorating one's body is a human phenomenon that has many purposes, expressions, and meanings. It can be used to intimidate the enemy, attract lovers, mask aging, hide defects, protect the skin, celebrate life, placate the gods, signify belonging, cure an ailment, disguise your identity or simply “beautify.” And the huma
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Swezey, Christian. "From Brown Stadium." In We Showed Baltimore. Cornell University Press, 2022. http://dx.doi.org/10.7591/cornell/9781501762826.003.0011.

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This chapter focuses on the Cornell–Maryland National Collegiate Athletic Association (NCAA) finals. It notes Brown coach Cliff Stevenson's prediction of the final match being the greatest lacrosse game of all time. On the day of the match, parties were going on outside the stadium since it was declared to be a holiday weekend. The chapter provides a play-by-play commentary of the intense Cornell versus Maryland resulting in overtime. After the game, Maryland players had their heads in their hands, while Cornell players threw their equipment into the air to celebrate their victory. The controv
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Steinberg, Michael. "John Adams." In Choral Masterworks. Oxford University PressNew York, NY, 2005. http://dx.doi.org/10.1093/oso/9780195126440.003.0002.

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Abstract A dams began Harmonium in February 1980 and finished the composition on 25 October that year, completing the orchestration in March 1981. Harmonium was commissioned by the San Francisco Symphony to celebrate its first season in Louise M. Davies Hall. The score is dedicated to Edo de Waart, who conducted the first performance with the San Francisco Symphony Orchestra and Chorus on 15 April 1981.
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Bray, Mark. "The Birth of the Propagandist by the Deed." In The Anarchist Inquisition. Cornell University Press, 2022. http://dx.doi.org/10.7591/cornell/9781501761928.003.0004.

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This chapter focuses on a legendary symbol of uncompromising war against the bourgeoisie—Ravachol. It stresses that Ravachol was the original propagandist by the deed (anti-)celebrity who inspired Paulino Pallás and many others in the anarchist pantheon of martyrdom and triggered a cycle of bloody attacks on elite Parisian society. The chapter unfolds the two dramatic events that set Ravachol on a collision course with the French state. It first narrates the textile strike which culminated in a march of several hundred that was gunned down by soldiers wielding (recently invented) machine guns
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Conference papers on the topic "Celebrity Match"

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Russo, Matt, and Andrew Santaguida. "5000 Exoplanets: Listen to the Sounds of Discovery." In ICAD 2022: The 27th International Conference on Auditory Display. International Community for Auditory Display, 2022. http://dx.doi.org/10.21785/icad2022.023.

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In March of 2022, NASA announced the discovery of the 5000th planet orbiting a star other than our sun (an exoplanet). We have created a sonification and visualization to celebrate this milestone and to communicate the exciting history of discovery to the general public. Our work provides a visceral experience of how humanity’s knowledge of alien worlds has progressed. A relatively simple and straightforward sonification mapping is used to make the informational content as accessible to the general public as possible. Listeners can see and hear the timing, number, and relative orbital periods
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Reports on the topic "Celebrity Match"

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Staff - Groups - Governors and Ex-Governors - Luncheon to celebrate Dr Coombs' 80th Birthday - 3 March 1986. Reserve Bank of Australia, 2022. http://dx.doi.org/10.47688/rba_archives_pn-006964.

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