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Dissertations / Theses on the topic 'Český les'
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1
Popelková, Barbora. "Český muzikál." Master's thesis, Akademie múzických umění v Praze. Divadelní fakulta AMU. Knihovna, 2008. http://www.nusl.cz/ntk/nusl-78067.
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In this thesis, I am attempting to look into the development of the Czech musical, especially from its early rocketing start in the 1990s up to the present. To do so, I had to define musical as a genre, its roots and its relationship to operetta it´s so often being linked and compared to.
I try to answer the questions of what the new things musical brought to theatre operetion in the country, whether the genre still stands a chance to free itself from purely commercial sphere, and what artistic ambition the musical has in Czech environment.
2
Jursa, Adam. "Český Těšín - vzkříšení." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2011. http://www.nusl.cz/ntk/nusl-215818.
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The aim of my diploma project was to find a concept for a future use of the area between Jablunkovská and Frydecká streets in Český Těšín. My urban design evaluates the potential of an area and allows future expanse of the city. In the detail I focused on a revitalization of the old factory building which has no use for about last 20 years.
3
Fejt, Leoš Bc. "Český úvěrový trh." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1232.
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Diplomová práce popisuje vývoj objemu a struktury poskytovaných úvěrů v ČR v oblasti veřejného a podnikového zadlužení se zaměřením na zadlužení v segmentu domácností. Zde je provedena analýza faktorů, které ovlivňují změny ve struktuře a dynamice úvěrů. Významný vliv má vývoj úrokových sazeb, změny úvěrových podmínek, růst disponibilních příjmů, trh nemovitostí či nové trendy v přístupu k zadlužování.
4
Ćmielová, Iwona. "Mateřská škola Český Těšín." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240288.
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The subject of this master´s thesis is a detailed design documentation of a newly-built kindergarten in Český Těšín. The building is located on flat land, does not have a basement and has two above - ground floors with flat roof. The kindergarten will contain 2 classes for 50 kids in total, kitchen, technical background, facilities for staff and a place for a leisure time activities. The building is made of combined construction system comprising brick walls and reinforced concrete columns and girders. The project will also include the parking lots and pavements.
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Kříž, Jan. "Český trh s akciemi." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17104.
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This work focuses on the Czech stock market. Work is focused on the application of the theory of efficient markets, which is one of the theories explaining the evolution of prices of securities, the stock market in the Czech Republic from 2000 to 2008. Efficient market theory represents a random walk, which is used as a tool to describe the phenomenon where the future price changes are random divergence from past prices. The thesis is divided into several parts. The first part presents an actual stock market in the Czech Republic. Because most of the work deals with the analysis yields the PX stock index was that in the next section in detail described and analyzed. Furthermore, the Czech stock market has been analyzed in terms of structure and trading volume. The next section has described the theory of efficient markets. Was described briefly the history of this theory. Another part of this work can be described as a purely practical. First, the work focuses on the market in the one year time series of returns. In second part were analyzed medium-long term consisting of three year time series of returns. The last analyzed period was long term, consisting of eight-year time series of returns from 2000 to 2008.
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Kratochvílová, Alice. "Konkurenceschopnost destinace Český Krumlov." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193488.
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The thesis deals with the issues of the rival tourist destinations and the question concerned with the measurement of competitiveness. The objective is to propose tactical measures for the Destination management company of the town Český Krumlov and thereby strengthen the competitive position of this destination. To meet the goals of the thesis it proceeds from the research of foreign approaches to measure competitiveness that is modified in conditions of the Czech tourist destination. It specifically uses AHP method to determine the importance of the competitiveness's factors and combination of different techniques for gathering information to assess the degree of fulfilling these factors. The data obtained from Český Krumlov are compared with other competing destinations in the Czech Republic and on its basis it formulates appropriate recommendations (measures).
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Benedová, Kateřina. "Český Krumlov - Revitalizace zóny Ambit." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2012. http://www.nusl.cz/ntk/nusl-215850.
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The project of revitalisation of the Ambit area in Český Krumlov emerges from the current needs and the future strategic visions of the town as well as from its historical context and cultural heritage. It proposes a natural and simple cultivation of the grounds and their transformation into a park and riverside promenades creating an agreeable background for the pedestrian paths joining the downtown with the housing areas in the suburbs. This environment creates a set for a multifunctional cultural and community centre. The historically protected building, originally a cloth factory, is transformed into a hotel with a restaurant and connected to two new objects of the cultural centre. In their volume and location these buildings don’t exceed the maximal height level of the surrounding area and respect its natural configuration as well as its historical value. Both houses correspond not only in terms of materials but also in their simple conception free of all unnecessary formalities. They are not trying to compete with the town and its genius loci; on the contrary, they attempt to create a dignified entrance wordy of the town. Their floor plan creates a coherent space with a certain amount of tension created by the very not-orthogonal arrangement.
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Beneš, Vojtěch. "Syntaktický analyzátor pro český jazyk." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2014. http://www.nusl.cz/ntk/nusl-236022.
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Master’s thesis describes theoretical basics, solution design, and implementation of constituency (phrasal) parser for Czech language, which is based on a part of speech association into phrases. Created program works with manually built and annotated Czech sample corpus to generate probabilistic context free grammar within runtime machine learning. Parser implementation, based on extended CKY algorithm, then for the input Czech sentence decides if the sentence can be generated by the created grammar and for the positive cases constructs the most probable derivation tree. This result is then compared with the expected parse to evaluate constituency parser success rate.
9
Leblochová, Radka. "Vstup produktu na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18293.
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The objective of the diploma thesis is to analyse options and potential of chosen product (brown Caribbean rum brand Santa Teresa - Gran Reserva) from the point of view of expansion to the Czech market, to the Czech retail network. The theoretical part describes the possible reasons of expansion,forms of a company entrance to the foreign market and the criteria of decision making of the company about expansion. In the practical part I deal with the company as such, its product, the Czech market, the options of expansion to this market and its retail network are evaluated there. In conclusion the proper quantitative and qualitative research is made and on its basis a recommendation about following strategy of the firm is placed.
10
Vopat, Martin. "Český odboj a Alois Eliáš." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85397.
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This diploma thesis focuses mainly on general Eliáš. The goal of this thesis is to explain the relationship of Alois Eliáš with the czech resistance during 1939-1942. The thesis analyses the resistance activities of Alois Eliáš and their hidden and public manifestations. The existence of Schmoranz's group and other important facts is resolved in this connection. Different forms of Czech collaboration are analysed as well, with special sight on Czech journalists. One part of this thesis deals with the economical benefits of Protectorate economy for the German economics.
11
Cilc, David. "Ocenění společnosti Český porcelán a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162385.
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Objective of the master's thesis is to perform evaluation of company Český porcelán plc. using discounted cash flow method from the perspective of potential investor, who has access only to publicly presented information. In the application part of the work, I introduce the company and describe the major factors, within the company and beyond it as well, that have influence on its performance. I will also evaluate company's health, competitiveness and general prospects using financial analysis. From gained information I will predict development of company value drivers and create financial plan. In last phase I will determine market value of the company as at 31. 12. 2011 using stated method.
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Pecho, Maroš. "Inovácie a český retail business." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205210.
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The aim of this thesis is to describe current trends in global retail, the current state of retail in Czech Republic and possible need of bringing innovation to the outburst of Millennials generation economic activity. Introduction is devoted to theoretical description of retail and its meaning. As part of the thesis, there is a significant part containing relations within the worldwide retail and also its current trends and development. Furthermore, part of the thesis is devoted to the development and ongoing evolution of retail in the Czech Republic. Theoretical definition in the third chapter deals with buying behavior as well as the factors which have an impact on it. Millennials are the bearers of the innovation need in the world retail sector. The thesis put emphasis on this generation essential features characteristic, as well as their purchasing behavior. Quantitative research includes evaluation of their behavior and attitudes on the czech market in relation to information about groceries and consumer goods, then to their use of technology (smartphones) in the buying process of groceries and consumer goods, and also evaluation and description of their specific attitudes to purchase behavior and different characteristic aspects resulting from global characteristics of Millennials.
13
Hlava, David. "Ocenění podniku Český porcelán a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205542.
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The aim of this diploma thesis is the determination of market value for Český porcelán, a.s. to the date of December 31, 2014 for the purpose of sale for average investor on the market. The thesis is divided into two main parts. Theoretical part is focused on definition of main terms, explaining of process and methods used for the company valuation. This is followed by a practical part, where are these information applied in practice. It contains of financial analysis, which is evaluating financial health, strategic analysis defining its position on the market. After analysis is drawn up the financial plan, which leads into valuation of Český porcelán, a.s. using DCF Entity.
14
Marková, Renata. "České centrum v Moskvě a jeho aktivity." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15941.
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This thesis describes Czech centres and their activities. It depicts the role of Czech centres in the pro-export policy of the Czech Republic and evaluates their contributions for the development of external economic relations. The central point of this thesis is an analysis of activities of the Czech centre-Czech house Moscow and evaluation of its contribution for a concrete corporation which considers entering the Russian market.
15
Mazuch, Štěpán. "Import Farnchisingových konceptů na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223746.
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Diplomová práce se zabývá popisem a rozborem Franchisingu, jako možnosti investice bez většího kapitálového obnosu. Práce se orientuje na nově vstupující společnosti na český trh, a jejich možnosti financování. Práce analyzuje současnou situaci nabídek a možnosti investování do nových konceptů.
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Hulínová, Kateřina. "Uvedení nové značky na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-634.
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Tématem práce je uvedení nové značky profesionální vlasové kosmetiky, značky Redken, na český trh. Teoretická část se zabývá marketingovým mixem a značkou. Praktická část nejdříve představuje společnost L'Oréal, vlastníka značky, a poté strategii plánovaného uvedení. Důraz je zaměřen na marketinogvý mix, positioning značky a hlavní body strategie. V závěru je zhodnocení představeného projektu.
17
Uldrichová, Marie. "Finanční analýza společnosti ČESKÝ TELECOM, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-712.
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Cílem diplomové práce je zhodnotit finanční situaci společnosti ČESKÝ TELECOM, a.s. V teoretické části je vymezena podstata finanční analýzy a její význam pro uživatele a jsou zde popsány metody finanční analýzy. Praktická část je zaměřena na samotnou analýzu vybrané společnosti pomocí metod rozebraných v teoretické části. Po úvodní charakteristice podniku následuje analýza absolutních a rozdílových ukazatelů, analýza poměrových ukazatelů a výpočty indexů finančního zdraví a ukazatele EVA.
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Divišová, Jana. "Finanční analýza společnosti ČESKÝ TELECOM, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1382.
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Cílem diplomové práce je provést finanční analýzu společnosti ČESKÝ TELECOM, a.s., interpretovat zjištěné skutečnosti a pokusit se navrhnout managementu společnosti případná doporučení ke zlepšení finanční situace. Teoretická část je převážně věnována metodice finanční analýzy, která je dále aplikována na vybraný podnik v praktické části této práce. Samotná finanční analýza je doplněna o analýzu telekomunikačního trhu a mezipodnikové srovnání s vybranými konkurenty.
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Šušnyák, Viktor. "Zavedenie značky Vinea na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15737.
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Vinea is a traditional Slovak brand of grape-flavoured non-alcoholic beverage. It is owned by one of the largest producers of soft beverages in Central Europe - Kofola Group. Kofola is expected to launch the brand in the Czech market in the near future. This thesis deals with identification of Kofola's current position on the market and with formulation of an advisable launch strategy for Vinea. An online survey was used in order to acquire information necessary to formulate the strategy. The survey results can be found in the thesis. The theoretical part of the thesis contains a description of the most commonly used theoretical concepts related to situation analysis, strategies and brandbuilding.
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Valterová, Lenka. "Uvedení produktu Nanotek na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76204.
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The thesis focuses on marketing launch of the premium tobacco product. Defining tobacco product marketing regulation, it also specifies Czech tobacco market (incl. competition, price segments, etc.) together with consumer profiles as well as company brand portfolio. Brand strategy, its vision, authorship and brand positioning are included as well. The practical part is dedidacted to each of marketing plan essential elements: SWOT analysis, marketing objectives and strategy, action plan and overall evaluation including recommendation for future activities.
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Kubešová, Jana. "Zdravý životní styl a český spotřebitel." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114394.
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This thesis is focused on healthy lifestyle. It concentrates specifically on impact on human health and which lifestyle lives Czech population. This work summarizes the principles of helathy lifestyle and reveals lifestyles of Czech people with market segmentation and MML-TGI data in the practical part. This can help firms in targeting and addressing people within healthy lifestyle.
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Neumanová, Lucie. "Perspektiva vstupu Hershey na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191915.
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The main goal of the Master's thesis is to find out if the Hershey Company, a traditional American producer of chocolate products, has a chance to succeed on the Czech market. In the first section we are introduced to methods of marketing situation analysis and market research. In the next part of the thesis is described the Hershey Company, its marketing mix and main competition on the market. The analytic part researches preferences of Czech consumers when buying chocolate products and also their attitude to broaden range of chocolate products caused by the entry of a new chocolate producer. The final part of the thesis provides recommendations for the company that result from analytic part of the Master's thesis.
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Kubečková, Pavla. "Distribuce českých celovečerních dokumentárních filmů v kinech." Master's thesis, Akademie múzických umění v Praze.Filmová a televizní fakulta. Knihovna, 2014. http://www.nusl.cz/ntk/nusl-202784.
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This thesis aims to describe the current theatrical distribution capabilities of Czech documentary films in cinemas. The starting point is the description of the model of a theatrical distribution on the Czech market and also collected facts and statistics about the attendance of documentaries in cinemas in the period of the years 2000-2013. These are used for subsequent consideration of the potential of documentary films in cinemas, on the possible benefits of film festivals on the way of the film to the audience and also on which films are suitable for distribution in cinemas. The work also includes a case study and comparison of the distribution of two documentary films that were shown in the Czech cinemas in 2013. The aim is to reflect on the current situation and to find ways to improve the position of documentary films in the context of theatrical distribution. Another objective is to outline future prospects.
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Priester, Lucia. "Daniell Forro - český skladatel žijící v Japonsku." Master's thesis, Akademie múzických umění v Praze.Hudební a taneční fakulta. Knihovna, 2013. http://www.nusl.cz/ntk/nusl-177960.
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My work is focused on personality of Daniel Forró, a multigenre composer, concert artist, improvisator, pedagogue, theorist, publicist and polyglot who has been living in Japan since 2003. First chapter is dedicated to composer's life in Czech Republic and his compositional methods, subsequently I mention basic characteristic of japanese music and theater. The most of dissertation is dedicated to his life and musical career in Japan.
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Zieglerová, Klára. "Možnosti vstupu finské firmy na český trh." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-315948.
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This thesis on "Possibilities of entrance of Finnish company on the Czech market" is focused on gathering pieces of knowledge about the Czech market and consumerist behavior in the market area of necessary confectionery that leads to suitable methods for the Finnish company Kouvolan Lakritsi to enter the Czech market. Furthermore, the thesis contains the analysis of the Kouvolan Lakritsi internationalization process involved in the selection of the appropriate international cooperation and the scheme for the international programme for the selected company.
The thesis is divided into three parts. The first part presents theoretical details to create a complete analysis of the Czech market, evaluate the internationalization options and design an international marketing plan for the selected company. The constitutive part of the theoretical basis accounts for the description of the use of liquorice especially in food industry. The second part of the thesis introduces the Kouvolan Lakritsi company, so that the reader gains a comprehensive concept of its manufacturing and business activity in the field of liquorice confectionery. It aims to evaluate the current international activities and its potential assertion on the Czech market. It also deals with the analysis of the Czech market in the confectionery area and the consumption development and shopping habits of Czech customers. The third part summarizes the motives of Kouvolan Lakritsi to enter the Czech market, it concretizes the placement of its products on foreign and Czech markets, it selects a suitable method to enter the market and suggests cooperation search and application of the international marketing programme. The final part of the thesis covers the propositions and recommendations for the extension of the thesis in cooperation with a selected consulting company Logio, where the author acts.
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Svoboda, Luděk. "Strategie vstupu zahraničního podniku na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223259.
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The aim of this master thesis is to consider appropriate solutions of entering the foreign market. After introducing of the company follow the external and internal analysis. The thesis proves a suitability of the target market, deals with a choice of the product portfolio. It also mentions and checks the expectations of new market’s behaviour. In the final part of the thesis we can find a proper suggestions for entering the target market, steps and measures, which the monitored company shouldn’t leave out.
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Pagáč, Martin. "Marketingová strategie firmy BIOlight pro český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224530.
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Táto diplomová práca je zameraná na vytvorenie marketingovej stratégie pre firmu BIOlight, ktorá sa zaoberá predajom biolámp. Firma plánuje vstup na Český trh a potrebuje vyhovujúcu marketingovú stratégiu. Moja diplomová práca ponúka takúto stratégiu, ktorá bola vytvorená na základe analýzy podobností Slovenského a Českého trhu.
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Do, Hai Linh. "Strategie vstupu společnosti Netflix na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234336.
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Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.
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Luštický, Martin Bc. "Marketingová strategie Mezinárodního hudebního festivalu Český Krumlov." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1176.
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Diplomová práce navrhuje marketingovou strategii Mezinárodního hudebního festivalu Český Krumlov a dále pak jednotlivá taktická opatření v oblasti marketingového mixu festivalu. Pro návrh strategie je využita analýza kulturně-společenských akcí v Českém Krumlově a analýza informací z předchozích ročníků festivalu. Práce dále poukazuje na širší socio-ekonomické dopady konání MHF ČK na podnikatelské subjekty ve městě a jeho okolí, analyzuje možnosti užší spolupráce mezi nimi a pořadatelem festivalu a definuje profil typického návštěvníka MHF ČK.
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Slámová, Lenka. "Vliv investičních pobídek na český trh práce." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2142.
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Diplomová práce je zaměřena na aktuální problematiku investičních pobídek, a to jejich vlivu na český trh práce z hlediska tvorby nových pracovních míst a vývoje míry nezaměstnanosti. Teoretická část práce je věnována obecným charakteristikám investičních pobídek, přímých zahraničních investic a trhu práce. V praktické části je zde hodnocen vývoj počtu předpokládaných nově vytvořených pracovních míst na základě poskytnutých investičních pobídek dle jednotlivých charakteristik v rámci celé České republiky a dále ve vybraných regionech. Následně jsou získané údaje porovnávány ve vztahu k vývoji míry nezaměstnanosti.
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Borochovská, Petra. "Český trh práce ve světle konceptu flexicurity." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3378.
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V souvislosti s trhy práce se hovoří o konceptu ?flexicurity?, který již několik let úspěšně funguje například v Dánsku. Konceptem ?flexicurity? se zabývá tato práce, ve které jsou také vysvětleny související pojmy flexibilita a jistota trhu práce. Tato práce je dále zaměřena především na zhodnocení flexibility českého pracovního trhu na základě zákoníku práce, který u nás patří k nejvýznamnější právní normě v oblasti pracovního práva. Rovněž je porovnána pružnost trhu práce v ČR a ve vybraných zemích EU. Na flexibilitu pracovního trhu mají vliv jednak pracovněprávní předpisy a jednak také daňové zatížení práce. Proto se další část práce věnuje osobám samostatně výdělečně činným (OSVČ) na českém trhu práce a rozdílnému zatížení příjmů zaměstnanců a OSVČ. Poslední problematikou, kterou se tato práce zabývá je nově zavedený strop na sociální zabezpečení u zaměstnanců, které může mít také dopad na flexibilitu pracovního trhu.
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Holeček, Miloš. "Vstup společnosti hotel.de AG na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3442.
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Práce se zabývá analýzou trhu a společnosti pro potřeby rozhodnutí o vstupu na český trh a stanovuje nejvhodnější nástroje propagace. Zaměřuje se na problematiku online marketingu, zejména pay per click a hledá řešení ppc kampaně pro společnosti, její struktury, klíčových slov a reklamních textů.
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Vejsadová, Klára. "Strategie implementace nové služby na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-8167.
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Základní téma následující práce vychází ze stále aktuálnější problematiky využívání přírodních zdrojů a ekologických důsledků lidské činnosti. Samotnému napsání práce předcházela úvaha o vlivu výroby a používání jednorázových plenek na životní prostředí. Kromě vysoké náročnosti výroby na surovinové zdroje a energie je největším negativním výstupem spotřeby plen na jedno použití vznik enormního množství odpadu, jenž končí na skládkách. Postupným sbíráním informací k problematice a zejména seznámením se s existencí takzvané plenkové služby v zahraničí, jež představuje ekologičtější a zároveň stejně pohodlnou alternativu jednorázových plen, vedly k rozhodnutí, pokusit se v rámci diplomové práce vyhodnotit možnost zavést tuto službu v České republice.
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Řehák, Martin. "Ocenění podniku Golf Club Český Krumlov a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15685.
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The goal of the thesis is to evaluate the company Golf Club Český Krumlov a.s. with discounted cash flow method. The thesis will be classified into chapters, which will be devoted into strategic analysis, financial analysis, value divers, financial plan and final valuation. The output of the thesis is complete valuation, where theoretical knowledge gained from previous studies will be used for the evaluation of real company.
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Kudrová, Michaela. "Příprava implementace Solvency II na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85328.
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This thesis is primarily focused on forthcoming regulatory concept Solvency II, which is valid for all member states of the European Union in insurance industry. In the first part of the work the term solvency is defined and actual mode of its reporting called Solvency I with its basic shortcomings are introduced. The second part describes the forthcoming new concept called Solvency II, its aims, three pillars on which it stands on and also the Lamfalussy Legislative Model according to which it is created. Then the fundamental risks endangering the insurance companies and the timetable of the Solvency II implementation are explained. The analysis of five Quantitative Impact Studies focused on impacts of the Solvency II concept makes the finish of the work.
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Benešová, Tereza. "Český trh mobilních operátorů očima Ronalda Coase." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-113511.
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The diploma work is focused on situation and function of Czech mobile providers market. The theoretical background is based on Ronald Coase's findings. The functionality of theoretical hypothesis is verified and further discussed on the basis of foreign telecommunication markets. Different real economics provide valuable experience concerning identification of possible assets and problems. The acquired information is consequently used for analysis of Czech mobile market. Next to the evaluation of the current situation the focus is given to the planned auction of frequencies. Conditions of this auction are described and the potential influence to future Czech mobile providers market is monitored.
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Šperková, Lucie. "Český trh elektronických knih - překážky a možnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-114059.
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This master dissertation "Czech Electronic Book Market -- Obstacles and Opportunities" analyzes Czech market with e-books. The aim is to provide a comprehensive overview of the current situation on the market in terms of technologies, distribution models and legal issues. It describes commercial, free and illegal sources in the market, including a description of digitisation projects in Czech libraries. The thesis also includes a theoretical introduction to e-books and their development in the past. Details are discussed, focusing on technology, modern electronic readers with electronic ink. For comparison, the thesis also analyzes the U.S. market with e-books. In analytical part the individual portals with e-books on the market, their supply and user interfaces are compared. The real example analyzes the costs of an e-book and its comparison to costs of a printed book. At the end of the thesis, alternative models of distribution requirements for establishment of a new portal with e-books are characterised, the Creative Commons licenses are described and the current trend of e-journals is mentioned. Finally, I suggest recommendations especially for sellers on the Czech market describe the advantages and disadvantages of e-books in terms of individual roles in the distribution model and estimate the future market development. More detailed information related to the comparison of different types of electronic ink, a list of electronic readers that are available on the Czech e-book market at this time and specific examples of various users' interfaces that are being used on Czech e-books portals can be found in Appendix.
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Pawlasová, Veronika. "Marketingová strategie značky Grom pro český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136354.
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The thesis introduces theory of marketing strategy of a brand in an international environment with focus on brand positioning. The theoretical knowledge is then applied on Grom -- brand of Italian company Gromart S.p.A., producer of Italian premium ice-cream. The main objective of the thesis is to create a draft of marketing strategy for the brand to enter Czech market.
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Kvapil, Ondřej. "Uvedení nového modelu Dacia na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-162411.
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This thesis represents marketing plan and strategy formulation for launch of new model Dacia Sandero on czech market. Logical structure of this thesis is split into three parts. First part is focused on definition of used terms and metodology used in analytic part of the thesis. Following part is describing Dacia brand and Renault Czech republic to get all relevant information, which influences the brand it self. Last part starts with market analysis in european market context followed by portfolio analysis. Next part is focused on market and segment forecast and marketing mix specification. Last chapter is comparing the strategy from the thesis with real used strategy.
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Maierová, Věra. "Význam obchodních komor pro český zahraniční obchod." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-191558.
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The thesis focuses on the chambers of commerce and other institutions to support foreign trade of the Czech Republic. It analyses the effect of the Chamber of Commerce, ICC and other state institutions to promote exports. The main topic of this thesis are territorial Chambers of Commerce in the Czech Republic, their function and effect on foreign trade. The second part of the thesis concentrates on the possible way how to increase trade with countries in the region of Asia.
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Chytilová, Alice. "Dopad evropské legislativy na český finanční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192332.
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The thesis is focused on European markets financial instruments directives effective for czech financial market and is divided into three main parts -- a summary of european legislation in the financial markets field, evaluation of the impact of MiFID on the czech financial market and assumption for passing MiFID II with assessing whether new legislation needed. The thesis contains assessments of formation, progress and impact of European law on czech financial market. Evaluation of impacts is not just a description, but the real assessment of impact based on quantitative indicators. Recommendations concerning adoption of a new legislation proceed from lacks and issues found out on czech financial market.
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Talašová, Barbora. "Analýza filmového turismu v destinaci Český ráj." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192858.
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This Master thesis deals with the film tourism in the Bohemian Paradise. The main part of the Thesis is focused on the analysis of Bohemian Paradise as a place suitable for film tourism and the evaluation of the offer in the field of film tourism. To achieve these goals was used among others SWOT analysis and the method of benchlearning. The result of the Thesis is finding that in the Bohemian Paradise is the potential for the development of film tourism but it is not used to the maximum. Based on the analysis are presented recommendations for the new products of film tourism which could destination management organization offer in its territory.
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Myšková, Marika. "Zhodnocení zavedení neomezených tarifů na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193754.
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The aim of this thesis is to evaluate the process of introducing unlimited tariffs by O2 Czech Republic a.s. as to the Czech telecommunications market. The focus of this topic has two perspectives, perspective of the innovative companies and competitors' view. In the assessment perspective, there is also the view of customers. In the first part, I have dealt mainly with the general theory of introducing innovative products to the market, which is related to business surveys that were conducted, in particular the analysis of competition and the market. In the practical part, I focused on the very process of implementation, including the initial assessment of the market situation, setting pricing policies or communication tools that were used. In conclusion, I compared previous expectations with real impacts.
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Vodičková, Lucie. "Strategická analýza firmy Český národní podnik s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205645.
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The aim of this Master´s Thesis is a strategic analysis of the company Český národní podnik s.r.o. It consists of external and internal analysis on the base of the strategic recommendations are made. The thesis itself is divided into theoretical and practical part. In the first one there is described the methodology. The second one is built on practical analysis. Analysis of external environment is consists of PESTLE analysis, Porter´s model of five competitive forces and description of the field. Internal analysis is built on application of VRIO analysis, value chain analysis, financial and portfolio analysis. Synthesis is carried out using the SWOT analysis. Final strategic recommendations are focused on the supporting the strengths of the company based on SWOT analysis and exploit the perspective opportunities.
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Böhm, Michal. "Německo-český a česko-německý slovník tenisových pojmů." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-267144.
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Title: German-Czech and Czech-German Tennis Dictionary Objective: To compile a simple and user-friendly German-Czech and Czech-German dictionary of tennis terms using professional literature and theory and the author's own expertise. Method: The dictionary was compiled by means of excerpting material from professional German publications. Their actual current usage was verified by reviewing their occurrence on relevant websites and in professional tennis magazines. Entries were arranged in alphabetical order and edited using MS Excel and MS Word. Results: 729 headwords and 223 related collocations in the German-Czech part and 823 headwords and 265 related collocations in the Czech-German part. Keywords: Tennis, diGtionary, German, Czech, language
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Pešková, Kateřina. "Český znakový jazyk v překladech česky psaných formálních textů." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-333538.
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This thesis addresses the issue of thranslating formal texts written in Czech into Czech sign language. The first chapter deals with stylistic factors influencing formal Czech written texts and also the sociocultural situation of the Czech deaf community. The second and third chapters characterize translation of sign language translation and various approaches to the process of translating both spoken and sign languages. The research is a comparative analysis of a sample of formal Czech written texts and their sign language translations. The findings are introduced in the conclusive part of the thesis. Keywords: Czech sign langueage, sign language interpreting, sign language translation, equivalent, stylistic factors, translation norm, oral languages, formal text
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Čálková, Klára. "Český feminismus." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-270377.
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The subject of my thesis is feminism, on which several points of view are applied. Theoretical part deals with reasons and place of its apparing, evolution and consequences, which results from this trend of though. Major part is concerning on feminism in territory of Czech republic. Hypothesies are improved in practical part, which come out from analysis of questionnaire. Questions are set in way to find out general knowledge about feminism and ability to reflect status of women and men.
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Obrovský, Petr. "Česká televize a Český rozhlas optikou modelu PSM: případová studie." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-321535.
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The master thesis describes the development of Czech Television and Czech Radio be- tween 2005 and 2012, focusing on media policy, technology, content and attitude to the audience. It applies research output of the RIPE initiative as a theoretical basis for col- lection and interpretation of the data. RIPE, which links academia with media profes- sionals worldwide, aiming to redefine the public service remit for the 21st century, sug- gests that the political, economic, technological and social context has fundamentally changed in the last two or three decades. As a result, the original concept of public ser- vice broadcasting, established in Western Europe after the Second World War, has lost its legitimacy. It is therefore necessary for public service broadcasters (PSB) to trans- form into public service media (PSM). This means diversifying modes of distribution to new technologies besides traditional broadcasting, setting mechanisms of two-way and interactive communication with the audience, producing multimedia content exploitable on various platforms and clearly defining and justifying the value added of their offer- ings compared to those of commercial competitors. Using the method of case study, the thesis matches this conceptual framework with the situation in Czech Television and Czech...
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Disman, Marek. "Anglicko-český a česko-anglický slovník odborných výrazů ze snowboardingu." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-270495.
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Název: Anglicko-český a česko-anglický slovník odborných výrazů ze snowboardingu Cile práce: Vymezení jednotlivých oblastí ve snowboardingu v české a anglické verzi a vytvoření česko-anglického a anglicko-českého hesláře odborných výrazů v oblasti snowboardingu. Metoda: Excerpcí z odborné literatury, časopisů a internetu byla shromážděna a utříděna data, která byla následně abecedně seřazena, hnízdována a heslová záhlaví tučně zvýrazněna. Součástí práce je též vymezení jednotlivých oblastí snowboardingu a jejich stručná charakteristika v české a anglické verzi. Výsledky: Vytvoření anglicko-českého a česko-anglického slovníku odborných výrazů v oblasti snowboardingu. Klíčová slova: snowboarding, komparace, hesla, slovnfk, sníh 2
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GABRIELOVÁ, Barbora. "Český literární realismus." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-385175.
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The present diploma thesis aims to monitor the extent of Czech literary realism. It builds upon previous bachelor's thesis work, further developing presented findings by extending them using data on re-editions of realistic works which were followed up to the year 1948. It uses the database of the National Library of the Czech Republic, and the resulting data is clearly presented in tables. The thesis result is a graphical visualization depicting the magnitude of the production of Czech literary realism from the beginning of the second half of the 19th century until 1948. The primary sources to be analyzed are literary-historical monographs, specifically "Průvodce po dějinách české literatury" (Guide to the History of Czech Literature, 1984), "Česká literatura od počátku k dnešku" (Czech literature from beginning to today, 1998) and "Trvání v proměně" (Duration in Transition) by Aleš Haman (2010).