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Dissertations / Theses on the topic 'Cestovní ruch v destinaci'
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1
Dernerová, Monika. "Udržitelný rozvoj cestovního ruchu a jeho uplatňování v destinaci Norsko." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76193.
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The thesis deals with sustainable tourism and its development in Norway. It generally explains the main positive and negative impact of tourism, defines the concept of sustainable development and the forms of sustainable tourism. It provides the general characteristics of Norway and the description of incoming, outgoing and domestic tourism. The thesis discusses the main factors influencing the sustainable tourism in Norway and is focused on the development of Norwegian ecotourism. Last but not least there is a summary of the main recommendations for sustainable travelling in the thesis.
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Anderlová, Andrea. "Event turismus ve zvolené destinaci v České republice." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-315986.
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The thesis deals with event tourism in Hradec Králové from the point of view of supply of attractions of the city and demand of potential visitors for the products of tourism. The theoretical part defines basic concepts of tourism with the support of scientific literature and other suitable sources. The own work consist of the characteristic of the city, supply of attractions and events. Further, the possible development of the city is examined on the base of strategic document. The part of the own work includes the questionnaire survey that finds out the information from the potential visitors and their opinion of event tourism in Hradec Králové. After evaluating all the inputs there will be proposed new products of tourism that would encourage event tourism in the city.
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Čepelková, Michaela. "Potenciál technických památek Jihočeského kraje v cestovním ruchu." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262803.
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This thesis is focused on tourism and especially on technical monuments and their possible use in tourism. In the thesis there are mentioned some definition of tourism from different world's writers. Following part is focused on typology of tourism. Potential of turism with factors is described in next chapter. Following chapter is about monuments and care of the monuments. Next chapter is about technical monuments and about form of their possible use in tourism.
The opening chapter of the second part of the thesis introduces the most important places with regard to tourism in the Czech republic and Southern Bohemia in the last few years. Another part deals with significant monuments of technical history in Southern Bohemia. The last few chapters are dedicated to technical monuments that can be visited during two suggested three-day trips in Southern Bohemia. Both trips are described in details including the cost calculation.
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Kůtová, Petra. "Problematika zvolené destinace na trhu cestovního ruchu v České republice." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-258511.
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This dissertation work is focused on tourism issue in Russia: specialized in Moscow and Saint Petersburg. The first part of this dissertation includes a theory of a tourist trade and its forms, a theory of a package holiday and its forms. The next theories are about an accomodation, a boarding, a transport and about a calculation.
The second part is practical. It includes a questionare research, an analysis of selling of package holiday to choosen destination, Russia. During writing the author used specialized literature, the internet, own experiences from the work in a travel agency and from her visit to Russia and Petersburg. Based on the output results from the pratical part are created three model sightseeing/excursion tours to the chosen destination.
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Sluka, Michal. "Nabídka služeb a potenciál rozvoje cestovního ruchu zvolené destinace v České republice." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259795.
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Harakhavik, Aksana. "Analýza cestovního ruchu v Soči." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11660.
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Russia has great potential for tourism development. However, these options have been used recently in a completely inadequate manner. The main causes are socio-economic crisis and lack of infrastructure development, tourism in Russia
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Míkovcová, Jindřiška. "Analýza potenciálu rozvoje cestovního ruchu v Orlických horách a Podorlicku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-77277.
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Teoreticko-metodologická část: marketing destinace, marketingová strategie rozvoje cestovního ruchu v destinaci. Aplikační část: charakteristika současného stavu cestovního ruchu v turistické oblasti Orlické hory a Podorlicko, vyhodnocení potenciálu a doporučení pro další rozvoj cestovního ruchu v oblasti.
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Lukášová, Jitka. "Konkurenceschopnost moravských regionů v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72235.
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This diploma thesis deals with complex evaluation of tourism competitiveness of five Moravian regions. First chapter explains basic definitions related to the tourism and regional competitiveness. Second chapter analyzes in detail natural conditions, economics, transport, people and tourism of the regions. In the third chapter, the competitiveness of Moravian regions in three areas (economics, people and tourism) and as a whole is examined through the method of the economic n-angle.
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Šašková, Darie. "Analýza rozvoje cestovního ruchu v Lipně nad Vltavou." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75028.
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This thesis follows the original visitors satisfaction survey carried out in Lipno nad Vltavou in summer 2007, which aimed to discover how tourists evaluated tourism services in this village and what they found unsatisfactory. This paper describes Lipno nad Vltavou as a significantly growing tourist destination and analyzes both quantitative and qualitative aspects of tourism supra and infrastructure development within the last three years, i.e. since the original survey in 2007. The main aim is to find out how the recent development si reflected in subjective visitors' evaluation, whether and to what extent the deficiencies revealed in 2007 have been eliminated, and if appropriate, what new weaknesses have been discovered from the perspective of visitors. The thesis does not evaluate the development of tourism destination in a complex way but in terms of visitor's needs. The work is also to analyze the impacts of tourism development on the economy of the village and its residents.
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Pešek, Jáchym. "Marketingová pozice města Žatec v oblasti cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113986.
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The thesis deals with marketing activities of the north-bohemian town Žatec in terms of Tourism. It discovers its predispositions to be successful and up-to-date tourist destination. It highlights the role of the Tourism Office in Žatec as the main participant of the tourism in the town. The main goal is to evaluate current position of the town as one of the tourist destinations in the Czech Republic, to analyse current marketing strategy and to project a new marketing strategy for 2013. The thesis was discussed with the culture management of the town. It will be also a clue for the management to set its 2013 marketing strategy.
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Béna, Tomáš. "Potenciál zvolené destinace na trhu cestovního ruchu v České republice." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262890.
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The diploma thesis deals with the field of tourism industry. After a general definition of a broader context and key terms, the basic theoretical approaches to assessing the potential of tourism and the division of its assumptions are evaluated and compared, as well as its typology is outlined. Subsequently, the investigated destination of Podzvičinsko is defined territorially, and the studied theoretical approaches are applied in its description and a detailed inventory of attractions. Further, structured interviews with experts were conducted. The next step was to compile a questionnaire and its distribution to the wider public in order to find out data about potential visitors. On the basis of the provided information, the participants were divided into respective target segments. Specific tourism products have been designed for these segments which maximally correspond to the segments profiles, their goals and possibilities. The findings identified during the structured interviews and in the questionnaires also defined negatively perceived aspects of the destination, and measures were proposed for their improvement.
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Luhanová, Eva. "Analýza marketingových aktivit vybraných regionů ČR v segmentu kongresového cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76796.
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The aim of this thesis is to evaluate marketing activities of the regions Prague, Karlovy Vary and South Moravia in the area of meeting industry and to suggest recommendations to increase their marketing effectiveness in this area. In the theoretical part, the concept of destination marketing is explained and the meeting industry is characterized. In the practical part, the prerequisites of the Czech Republic for meeting industry are assessed. Subsequently, the potential of each individual region is evaluated as well as their marketing and especially promotional activities. For the overall evaluation the SWOT analysis is used. Finally, by means of synthesis, the recommendations to improve marketing presentation of the Czech Republic and individual regions as convention destinations are formulated.
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Musil, Martin. "Hodnocení udržitelného rozvoje cestovního ruchu v malém otevřeném území." Doctoral thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-200212.
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Doctoral thesis focuses on the draft of indicators set suitable for assessing the sustainable development of tourism in a small open area. It uses specialized theoretical background and its own field research in specific type of destination for discussing the use of four approaches that are more or less analyzed in the scientific literature. Research area is the area of natural park Czech Canada located in the southeast of Jindřichův Hradec region that meets in the thesis outlined attributes. Exemplify in this destination the thesis analyzes the using of tourism area life cycle model, and settings of appropriate indicators for monitoring sustainable development of tourism and its evaluation.
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Růžičková, Lucie. "Filmová produkce a její využití v propagaci turistické destinace Česká republika v tuzemsku." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197861.
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This diploma thesis analyzes the development potential of film tourism for the domestic tourism of the Czech Republic. The aim is to determine whether the Czech Republic is perceived by residents as an attractive tourist destination for leisure or vacation and if they would be interested in film tourism products. The introductory chapter is devoted to the definition of basic concepts relating to tourism and destination marketing. The second theoretical part pays attention to film tourism and its characterization, including the definition of the concept, history of the development of film tourism, typology of film tourists and a description of its forms and products. Closely are described the possibilites of using the film as a destination marketing tool in the different life stages of the film (before, during and after filming) and the function of individual institutions dedicated to the promotion of film regions in the country. The practical part analyzes the development potential of film tourism in the Czech Republic, which is based on the analysis of secondary sources and a survey among residents. The attention is payed to the popularity of czech film production, the current state of the domestic tourism and to the offer of film tourism products in the Czech Republic. The last chapter is devoted to the proposal of a solution of film tourism product for a selected destination of the Czech Republic - Usti Region.
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Geletková, Radka. "Analýza podpory destinačného manažmentu v Slovenskej republike." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264212.
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The aim of the diploma thesis is to analyze the way of destination management support in conditions of Slovakia, mainly in connection with Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments. First part of the thesis is focused on the destination characterization, the topic of tourism destination management and the tourism organization in the particular destination. Theoretical part also deals with a topic of development and organization of tourism in Slovakia. Practical part introduces the Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments in detail. Subsequently, the consequences of adopting the act in the particular regions are analyzed. The final part of the thesis consists of analysis and evaluation of the questionnaire survey, whose aim was to determine the influence of the adopting the act on the development and organization of tourism in particular regions.
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Černá, Karolína. "Destinační management a jeho praktická aplikace v oblasti Pece pod Sněžkou." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150375.
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The aim of this paper is an evaluation of destination's management in particular czech tourist destination. The paper begins with the theoretical part which explains basic relations and issues in management of destination. Such information is then applied in the practical part on destination Pec pod Sněžkou. It begins with the introduction of the destination. Afterwards are described main subjects, form of their cooperation and results of their activities. The deduction of the paper features an evaluation of destination and it's management and recommendations to the future.
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Kůsová, Šárka. "Destinační management v praxi." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-72168.
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The aim of my thesis is to analyze the operation of selected organizations of destination management in the South Bohemian region or in other regions in the neighborhood. My work focuses especially on comparison the existence, operation, focus and also cooperation between individual subjects of destination managements. The thesis brings a real recommendations in order to improve efficiency in operation of these subjects.
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Trávová, Veronika. "Rozhodovací kritéria pro alokaci konferencí a kongresů v Praze." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205041.
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The aim of the thesis named Decision criteria for the allocation of conferences and congresses in Prague is to analyse all the factors, which influence the choice of a particular congress or conference destination. The priority is to evaluate the congress tourism potential of the city of Prague and to suggest options for the innovation in order to increase the popularity of the destination. The thesis analyses the characteristics of the whole decision process of allocation a congress or a conference. Moreover, the activity of congress or conference organizers and destination organizations is described as well. The thesis is divided into four chapters. In the first and the second one, the substantial concepts of congress tourism, its organization and subjects are defined and characterized. The second target of this thesis is focused on the analysis of the decision criteria for the choice of the congress destination, the potential of Prague including SWOT analysis and the consequent summarization of impacts and possible innovations for Prague. The given interviews and materials from professionals in this field are the main sources for this thesis. In the end of the thesis, the overall situation in the congress tourism in Prague is evaluated and some suggestions for innovations for congresses or conference organization are proposed.
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Sušánková, Eva. "Rozvoj mikroregionu Rakovnicko a podpora podnikání v území." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150211.
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The presented thesis deals with the development of microregion Rakovnicko with regard to the area of tourism. The main objective of the study was to find out what kind of options has the surveyed region for supporting business activities in the field of tourism. The operational objective was to describe the limits of business development in this area. The objectives were obtained through analysis of the state of particular business support tools. The analysis covered the past and the current state of support tools, and the final conclusion was drawn within each of them.
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Khramkova, Yevheniya. "Založení cestovní agentury zaměřené na destinaci Ukrajina." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162979.
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This thesis specializes in the terms and conditions for the destination Ukraine travel agency start up. Thesis is clarifying the terms and conditions for the tourism business start up in Ukraine as well as in the Czech Republic. The goal of the thesis is to chart business making terms and conditions in the tourism branch in Ukraine and in the Czech Republic, identify the main differences in tourism branch in those two countries. And last, but not least, to choose the most suitable background to start the travel agency specialized in the destination Ukraine. The reset of the thesis is a business plan for the travel agency start up, oriented to Ukraine. The business plan helps to identify the main possible risks, and eventually, how to prevent or eliminace them.
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Bogner, Josef. "Marketing v cestovním ruchu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224177.
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This thesis analyzes the micro-region Moravskokrumlovsko in the tourism sector and proposes solutions to increase its tourist attractions. The theoretical part of this thesis is focused on marketing research, tourism marketing and related concepts. The practical part is focused on analysis of attractiveness, analysis of visitors, analysis of marketing mix, analysis of competitors, secondary research focusing on visitors of the micro-region, primary research focusing on promotion of the micro-region, and suggestions for improving the tourist attractions of micro-region.
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Blažková, Tereza. "Trvale udržitelný cestovní ruch a jeho uplatňování ve vybrané destinaci - Peru." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4180.
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The goal of the thesis is to describe the approach of Peru to the sustainable tourism. The thesis analyses therefore the situation of the sustainable tourism in Peru. In the first part, the tourism is characterized with its future trends, positive and negative impacts on the society and the environment. Hereafter, the conception of sustainability is introduced followed by the short characterization of Peru as a tourist destination and its approach to the sustainable tourism.
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Dubská, Kateřina. "Vliv výstavy Expo na pořádající destinaci." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-202006.
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The aim of this thesis is to characterize a number of Expos that took place in recent years, and to analyze their impact on the host regions. Two World Expos and two International Specialized Expos will be analyzed. This thesis aims to describe the differences between these two categories and between individual exhibitions within the same category. When analyzing the impacts the greatest attention will be paid to the impacts associated with tourism. With reference to the analysis, it will be possible to say whether the Expos have importance nowadays.
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Součková, Michaela. "Rozvoj environmentálně šetrného cestovního ruchu v regionu Nechanicko." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262876.
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This thesis deals with possibilities of tourism development of mikroregion Nechanicko in region Hradec Kralove. The thesis includes analysis of the current region (geography, hydrography, climate, residents and transport) and tourist services and device (accommodation, attractions and events, refreshment). This analysis has been prepared from own investigation ofregion, region strategic plans and other documents. This analysis is a discription of eachvillage in region frompointofview of transport ofand social activities. From this analysis and individual interviews with a representative of each village was made SWOT analysis (Strenghts, Weakness, Opportunities and Threats) of region. During analysis wereperformedinterviews with representatives of each village and some local bussinesmen about their products and services and how they to tourism with their products and services in region. It was also proposed several preffered axes. Some of thepriorities are developed in a part of proposed precautionand owen proposals precaution in parts of number 19. and 20. The last part of this thesis are owen proposal for cycling trips. There cycling trips are helped to advertising environmental tourism in this region.
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Svobodová, Petra. "Udržitelný rozvoj cestovního ruchu a jeho uplatňování ve vybrané destinaci - Itálie." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76861.
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This thesis deals with the concept of sustainable tourism development and application of this approach in Italy. The first chapter is devoted to the theory and explains the sustainability of tourism. The second chapter presents Italy as a tourist destination and its position on the international tourism market. The third part focuses on sustainable tourism and its form in Italy. The final chapter describes the most actual problems of Italian tourism and proposes possible solutions.
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Neumannová, Eva. "Zhodnocení propagace České republiky v cestovním ruchu za posledních 10 let." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4958.
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The aim of this diploma thesis is to create a general outline reflecting promotion of the Czech Republic in tourism in past 10 years. The first chapter specifies the key issues dealt with in the thesis namely theoretical definitions of tourist destination, marketing and management of the destination and its characteristics. For instance creation of regional touristic products (packages), which are essential in terms of representation of the Czech Republic in foreign markets. The following part deals with promotion and image of the Czech Republic as a tourist destination. The third chapture describes development of efforts to promote the Czech Republic as a tourist destination as well as the role of organizations that control the whole promotion. The last section outlines, evaluates and compares individual marketing strategies, campaigns and activities of the national agency CzechTourism from its beginning until 2007.
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Prouzová, Hana. "Cestovní ruch v Královéhradeckém kraji." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-334.
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Diplomová práce se zabývá hodnocením cestovního ruchu v Královéhradeckém kraji. Analyzuje toto odvětví ze dvou pohledů: nabídky (tj. atraktivit cestovního ruchu, vybavenosti regionu) a poptávky (tj. zájmu návštěvníků). Na základě srovnání těchto dvou pohledů navrhuje možnosti rozvoje cestovního ruchu v regionu, přičemž shledává rozvojový potenciál tohoto odvětví v kraji velmi významným.
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Ujková, Jana. "Zahraniční cestovní ruch v ČSSR." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11205.
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This graduation thesis is focused on the foreign tourism in Czechoslovakia in the seventies and the eighties of the twentieth century, it concentrates on traveling abroad of Czechoslovaks. Thesis tries to explain political conditions of foreign tourism development, its organizational structure and its importance for CSSR. This thesis also describes basic analysis of the foreign tourism. It looks for answer why and how the state supported traveling abroad and why on the other hand foreign tourism development was controlled by complicated conditions of leave Czechoslovakia for abroad. These conditions were represented by restrictions of issuance of the travel documents, customs regulations and foreign exchange regulations. The restrictions were very different for traveling to socialist countries and the other countries.
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Aleksičová, Tatjana. "Kongresový cestovní ruch v Praze." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150388.
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This thesis is focused on the congress tourism in Prague, which is the main congress destination of the Czech Republic. The first part aims to characterize and to map congress tourism in Prague with an emphasis on the potential of Prague as a congress destination. The thesis also describes the mechanisms of both domestic and foreign congress tourism market, including subjects, which operate on them. The subject of the next part is a comparison with selected congress destinations. The last part will focus on analysis of a company GUARANT International, which is representative of the professional congress organizer in Prague. The aim of the analysis is to assess the company's position in the domestic and foreign markets, for which competition analysis will be used. The last part will be a SWOT analysis and the results will be compared with the new company strategy.
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Sedmíková, Jana. "Analýza nabídky cestovních kanceláří ve vztahu k vybrané destinaci." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74592.
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Diploma thesis goal is to define the extent of possibilities which are presented to client who is interested in vacation in Crete offered by selected travel agencies. The thesis is divided into four chapters. In the first chapter, there are theoretically explained the most important concepts, terms and topics associated with tourism and travel agencies. Following chapter is from tourism development point of view oriented on the destination analysis. Characterictic traits, geography, history, weather conditions, administrative units and the most atractive sites of the island are described. In the third chapter, there are ten travel agencies according to given criterions selected and introduced. Supply of these companies related to Crete is subject of the analysis. The analysis is focused on four basic marketing mix elements, it means product, price, promotion and place. In the last chapter particular criterions are set. On the basis of these criterions the comparison of studied travel agencies is made and total extent of the offer which is presented to the clients is specified. The appraisal of its comprehensiveness comes out from the resultant summarisation of possibilities which are offered to the client. In conclusion there is advised the opportunity which could be used by travel agencies in order to gain broader range of clients.
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Šimková, Zuzana. "Udržitelný rozvoj cestovního ruchu ve vybrané destinaci." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4822.
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The purpose of this thesis is the evaluation of sustainable tourism in the Zlín Region. The theoretical part focuses on history and definition of sustainable development and sustainable tourism. This part also contains general analysis of tourism in the Zlín Region. The practical part deals with the evaluation of sustainable tourism in the Zlín Region in accordance with the indicators of sustainable tourism and questionnaire research. This research was focused on general knowledge in sustainable tourism between residents, visitors, entrepreneurs and regional authority in Zlín Region. All obtained findings are summarized at the end in SWOT analysis.
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Hervířová, Hana. "Návrh využití moderních forem Public Relations pro turistickou destinaci." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-262266.
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The aim of this thesis is to propose appropriate forms of Public Relations for chosen tourist destination in the region Jindřichohradecko. The theoretical part deals with the issue of tourism, Public Relations and the use of public relations in tourism. The findings contained in the theoretical part are serve as a basis for methodical and practical part. Analyses of the selected tourist destination are performed based on the methodical part. The outcome is a proposal of PR portfolio focusing on the modern forms of communication which would be also applicable in chosen tourist destination.
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Jarmová, Jitka. "Propagace Polska jako destinace cestovního ruchu v komparaci s vybranými státy Evropy." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192689.
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The aim of the thesis was to describe how Poland is promoted as a destination of tourism in the Czech Republic and to comprave the way to the other neighbouring countries. The first chapter is focused on the economical profile of Poland, the second chapter contains characteristics of Poland as a destination of tourism and the chapter is finishe by the SWOT analysis of Polish tourism. The third chapter deals with the ways of promotion of Poland and other neighbouring countries in the Czech Republic and follows the activities in three fields -- activities of national agencies for tourism, cultural institutes and performing of public diplomacy in the Czech Republic.
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Václavíková, Jana. "Kongresový cestovní ruch v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9311.
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This diploma paper deals with a description and an analysis of the position of the Czech Republic and its regions in the field of the Congress Tourism. The first part of the paper contains a theoretic definition of the Congress Tourism. The another part devotes itself to the position of the Congress Tourism in the world and there are international organizations operating in the area of the Congress Tourism mentioned, and also a comparison of individual countries, or more precisely cities, by the medium of international statistics presented. Furthermore, there is a position of the Czech Republic as a whole described, most important organizations specified and a position of the regions based on the data of the Czech Statistical Office outlined. The last part of the diploma paper contains a description of the conditions for the Congress Tourism of the individual regions of the Czech Republic. At the conclusion, there are knowledges from the previous parts summarized.
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Sýkorová, Eva. "Galerie v Praze a cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-77253.
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Práce charakterizuje oblast kulturního turismu a analyzuje činnost galerií v Praze. Zabývá se otázkou financování galerií. Případové studie Galerie Rudolfinum rozebírá aspekty propagace výstavy. Diplomová práce pojednává také o galerijní pedagogice,aukcích a nových vývojových tendencích v oblasti umění.
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Jurištová, Lucia. "Cestovní ruch v EU: současné trendy." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199915.
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The aim of this master thesis is to analyze the current trends in tourism in the European union. Then also determine which factors influence its further development, as well as predict the future trends in tourism in the EU. The thesis is also trying to answer scientific questions regarding the impact of the global economic and financial crisis on the development of tourism in the regions of the European Union, the specific factors affecting the tourism trends in the European Union and the activities of the institutions of the European Union to support the positive development of tourism in the European Union. The thesis is divided into three chapters. The first is theoretically based and contains definitions of terms related to tourism, the methodology of its research, its development and its economic importance. The second focuses on the position of the EU in the issue of tourism in comparison with the world and other regions, as well as on current trends in individual regions of the European Union and their main tourist destinations. The third chapter analyzes the current trends, including factors that may affect them. It also includes information about the activities of the institutions of the European Union to promote tourism in this area, information about sustainable tourism development in the EU and specific prediction of the future development of tourism in the European Union.
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Korbajová, Nikola. "Udržitelný rozvoj cestovního ruchu ve vybrané destinaci - Albánie." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-142125.
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The final thesis deals with the sustainable tourism development in the destination of Albania. First chapter tries to explain the most important definitions such as sustainable development in its general conception and the sustainable tourism development as the specific form. Second chapter describes Albania as a country with basic information, history or economic situation. Third chapter follows describing Albania as a tourist destination. Last chapter represents the key part of the whole document. It analyses the sustainability in the development of tourism in the country with the final creation of SWOT analysis and recommendations.
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Doláková, Gabriela. "On-line komunikace v marketingu cestovního ruchu ČR ve vztahu k zahraničí." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75860.
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This thesis analyzes the level of utilization of on-line communication mix in marketing of Czech Republic as a tourist destination at foreign markets executed by CzechTourism, particularly concerning the current project Confirmation of the status and competitive advantage of Czech Republic at the European tourism market. Resources for the main analysis are a detailed study of on-line communication mix in general terms as well as in tourism both globally and in the Czech Republic. The analysis revealed major deficiences in the approach towards the communication implementation, mainly in social media communication, and also deficiencies in web design which toghether caused the project to fail. Finall conclusion contains improvement suggestions and recommendations of some foreign best practice examples.
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Hubálková, Michaela. "Divadlo a příjezdový cestovní ruch v Praze." Master's thesis, Akademie múzických umění v Praze.Divadelní fakulta. Knihovna, 2016. http://www.nusl.cz/ntk/nusl-253798.
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This diploma thesis focuses on the issue of cultural tourism, particularly focusing on Prague theatres and incoming tourism in Prague. This work specifically examines the relationship between these two areas.
The aim of this study is to confirm the hypothesis whether it makes sense to look at theatres in Prague as one of the tools of marketing strategies and promotion of the city in relation to foreign visitors. First part of this work is theoretical. It deals with the definition of culture, performing arts and tourism. This part also examines theoretical approaches to the issue of cultural tourism and cultural tourist.
Practical part of this study includes a survey and interviews in selected theatres and institutions, thematically focused on marketing communication and overall approach to the target group of foreign visitors.
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Kratochvílová, Lucie. "Sociální cestovní ruch v krajích České republiky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165587.
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The aim of the thesis is to evaluate the current support for the social tourism in the Czech Republic in terms of its spatial layout and verification of achieving the goals associated with this concept. The theoretical part includes defining the concept of tourism, its typology, management and connection to the regional development. Further attention is given to social tourism, its principles, recent developments, the basic features and examples of its support in European countries. The practical part deals with the support for social tourism in the Czech Republic, both at the regional and national level. It includes an analysis of the National Programme for the Promotion of Tourism 2010--2013 in terms of the distribution of subsidies allocated to the regions, target groups and product types. It also includes a summary of the results of the survey, which was carried out by the grant recipient. The conclusion includes the evaluation of the success of this program and proposes recommendations for its further development. For the evaluation of the current support are used methods such as comparison, analysis of statistical data and field research. During analysis of statistical indicators were used data of Czech Statistical Office, Ministry of Regional Development, regional strategic concepts of tourism development and the data obtained from author's own field research.
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Svobodová, Kateřina. "Kongresový cestovní ruch v prostředí Evropské unie." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197237.
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The thesis deals with the topic of the congress tourism in the European Union and based on the analysis of its current status it evaluates the potential, shortcomings and opportunities for the development of congress tourism in the EU in the future. The thesis is focused on the comparison of the situation in the European Union and the United States of America especially from the point of view of the organisational background, financial issues and the number of realised events per year. The emphasis is put on the supranational/federal level which is mixed with the examples of the lower levels in order to capture the discussed topics in practise.
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Horká, Eva. "Tematické trasy v Německu: nástroj podpory rozvoje cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136295.
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Abstract: The thesis examines the phenomenon of theme/holiday trails in Germany. Main goal of the thesis is to focus on sources for the creation and the sustainable development of these trails. The theoretical part discusses basic terms related to the tourism market, destination marketing and destination management. In the following analytical part is analyzed the situation on the German market: the number and category of trails, their management including financing and an attendance monitoring, Czech-German trails and the Romantic trail. The emphasis is also placed on an analysis of a contribution of theme trails to the development of tourism.
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Podskalská, Alena. "Cestovní ruch v ČR v kontextu strukturálních fondů EU." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113824.
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The thesis clarifies the role of tourism in regiona development. The first chapter deals with the characteristics of tourism in the Czech Republic and its economic importance. The second chapter presents the EU regional policy with a focus on tourism. The last chapter deals with a specific project, which was succesful in application for grant from the Regional Operational Programme NUTS II Severovýchod. The thesis should explain why tourism is supported by the EU as well as provide comprehensive information to persons interested in EU grants in the area of tourism.
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Fučíková, Michaela. "Význam sportovních akcí pro cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194173.
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The aim of the diploma thesis is to evaluate a significance of sport events for tourism and to analyze their impacts on tourism in the region. The thesis is divided into four chapters, the first two summarize theoretical knowledge - the economic importance of tourism, the inclusion of events into the context of the tourism industry and also specifics of sport events and their general impacts on the region, in which they are held. The next two chapters are devoted to the most important sport events in the Czech Republic as well as abroad and to the evaluation of their impacts on tourism in the destination. The final chapter focuses fully on the analysis of impacts of the Biathlon World Championship 2013 in Nové Město na Moravě on tourism in the region.
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Rolínek, Vojtěch. "Dopady ekonomické krize na cestovní ruch v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76400.
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The purpose of the diploma paper is to provide complex view on the impact of the global economic crisis on tourism in the Czech Republic. The analysis focuses on the inbound, outbound and domestic tourism, determines the most important factors influencing the tourism demand together with the economic crisis and evaluates the impact of the changes in the demand on the tourism industry in the Czech Republic.
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Pojezdný, Václav. "Přínos kláštera v Želivě pro cestovní ruch regionu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199967.
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The thesis analyses, among other things, the role of the monastery in Želiv among other attractivities and historical monuments in the Vysočina region. It also analyses its share on tourism of the region. It also explores the contemporary utilization of the monastery for the commercial and spiritual purposes and it suggests new possibilities in order to open the monastery even more to public than it is today. All these new suggestions have to respect genius loci of this location.
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Kozová, Martina. "Tvorba produktů pro destinaci Jižní Slovácko." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319222.
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This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.
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Krypak, Katerina. "Cestovní ruch na území Ruské federace v evropském kontextu." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1249.
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Cílem práce je analyzovat současný stav cestovního ruchu v RF, jeho význam v národním hospodářství a zjistit jaké má předpoklady pro rozvoj. Cíle: 1. Analyzovat jaké strategie regionalizace a změny legislativní osnovy uplatňuje v současnosti Ruská Federace v cestovního ruchu. 2. Zjistit, jak si Rusko stojí v rámci cestovního ruchu mezi ostatními zeměmi Evropy.
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Radikovská, Jana. "Cestovní ruch jako faktor regionálního rozvoje v kraji Vysočina." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3392.
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Cestovní ruch je oblastí spotřeby, jež nabývá stále více na významu. Ačkoli se jedná o celosvětový fenomén, nejinak je tomu i v kraji Vysočina, jež v sobě skrývá obrovský potenciál pro cestovní ruch. Jeho bohatství spočívá především v kulturních památkách. Mezi nimiž dominují hlavně památky UNESCO. Není tedy divu, že poznávací turistika bývá nejčastějším důvodem návštěvy. Dalším důvodem bývá sportovní turistika. Dalším pozitivním prvkem této oblasti je velmi čisté ovzduší a krásná příroda. Ovšem tento region má i svá negativa, jež je třeba mít na paměti a snažit se o jejich zmírnění či úplné odstranění. Alarmující je situace v oblasti dopravní infrastruktury, finančnictví, pohostinství. Tyto nedostatky jsou řešeny prostřednictvím určitých programů, jež vyúsťují v grantové programy. Při řešení některých projektů je účelné se sdružovat do určitých celků a zapojit se tak i do mezinárodní spolupráce a přispět tak k celkovému rozvoji regionu.
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Rykrová, Petra. "Analýza předpokladů pro sportovní cestovní ruch v Libereckém kraji." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75266.
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The aim of this diploma thesis is to analyse conditions for sport tourism in the region of Liberec. First, the terms sport, tourism and sport tourism are defined. Thesis also handels with the relationship between sport and tourism. The author defined a typology of sport tourism attractions and used this typology in the practical part of this thesis. Second, the Liberec region is characterised so as conditions for tourism development - geografical position, accessability, accomodation, tourists meanings on region Liberec and attractions for sport tourism. All the information are summarized in the form of SWOT analysis (analysis of strenghts, weaknesses, opportunities and threats).