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1
Pommerová, Monika. "Udržitelný cestovní ruch a šetrné formy cestovního ruchu CHKO Křivoklátsko." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-204080.
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The work concerned with the sustainable development of tourism and its friendly forms. The issue is applied to the example of the protected area Křivoklátsko. The aim of Diploma Thesis is to evaluate the current status and potential of sustainable tourism development, including mapping the availability of sustainable forms of tourism within the protected area Křivoklátsko and outline prospects, potential and opportunities for further development. The theoretical part defines the concept of sustainable development, definition, indicators and principles on which it is based issues in general as well as in relation to tourism. In the practical part the region as a tourism destination: the attractiveness of the area, živostní environment, material and technical base, sound forms of tourism and development potential. Part of the work is the analysis of the potential for sustainable tourism development of the protected landscape area Křivoklátsko made on the basis of survey among entrepreneurs in tourism, tourists, residents and county public administration bodies. The overall assessment of the status and potential of sustainable tourism development in the region is used and SWOT analysis.
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Nováková, Zuzana. "Cestovní ruch zvolené destinace." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259316.
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This graduate thesis is focused on a tourism issue in Greece. Due to the wide spectrum of the existing product, is this thesis concentrate on only one segment, the excursions tour. In the first section of this thesis are defined the most important terms in the field of tourism. The following parts characterized the chosen destination, which is Greece republic. In the next part of this graduate thesis is analyzed the current supply of excursion tours. The four excursion tours are designed based on the results from previous analyze. These designed excursion tours supposed to fill the gap on the tourism market and to enhance current supply.
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Lukešová, Lenka. "Cestovní ruch seniorů." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4585.
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The diploma thesis deals with the situation on senior tourism market. The aim of the diploma thesis is to characterize seniors on tourism market, describe the current situation in senior tourism market and define the most important characteristics of senior customer,including possible segmentation. The diploma thesis is divided into six chapters.
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Jošt, Vojtěch. "Skautský cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10424.
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My thesis is concerned about organization called "Junak" -- Czech republic union of scouts as the one of the largest organizations in Czech rep. The important part of its program is organizing meetings and creating events which fulfill a definition of an organized tourism. So we can speak about tourism caused by Junak organization, the so called scout tourism. Furthermore my thesis is focused on concrete indicators evaluating content and the structure of the scout tourism.
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Čepková, Petra. "Filmový cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261819.
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The master thesis deals with new phenomenon in tourism film induced tourism. The main objective of the master thesis is to characterize film induced tourism which could be used as a tool to increase the attendance of the destination where the film was shot. Next main objective of the thesis is evaluation of film induced tourism in Europe, more precisely in Great Britain and Northern Ireland where the film induced tourism is at relatively advanced level. The master thesis is divided into the eight main chapters. The first part briefly defines term tourism, its importance and tips related to the place of realization. In the second chapter there is described management of destination, following with marketing direction in the fourth chapter. In the fifth part, there is definition of film-induced tourism, related history, supply, the opportunities of marketing promotion and typology of the film induced tourist. Next parts of thesis show significance and efficiency of film induced tourism, film induced tourism in Czech Republic and in the Europe where the main attention was focused on Great Britain and Northern Ireland. The last chapter refers to own research where the potential of film induced tourism was investigated by using quantitative and qualitative methods from respondents which were based in Czech Republic.
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Kusá, Věra. "Cestovní ruch zvolené destinace." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262980.
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This master thesis is focused on area of tourism which is becoming more and more important topic. The first part defines the concepts of the tourism area. Next part encompasses the characteristic of chosen destination e.g. Sri Lanka and assessment of its potential. The author spends lot of her time on Sri Lanka and was interested by its unutilized potential. The master thesis is focusing on excursion tours solely because Sri Lanka is not primary a hotel-based holiday destination. The master thesis consists of overwide of biggest tour sellers as well as the specialized agencies on Czech market and of detailed analysis of their tours. The main goal of this work is the composition of two original excursion tours for specific groups on the basis of throughout analysis and knowledge of the interests and needs of Czech clients. Such tours should have the potential to fill in the gap on the tourist market.
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Řehák, Jan. "Cestovní ruch zvolené destinace." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-263020.
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This dissertation is focused on issues of tourist industry of states of Benelux. The first part defines theoretical background, basic terms, terminology, definitions and basic principles, which you need to introdukce yourself to this issue. In the second part you can find the descriptions of chosen destinations from general informations, which are used to identify an recognition of countries to concrete localities and events, which will appeal in practical part. Practical part is a proposal of own excursion tours. Excursion tours will be narrowly focused on interests of tourists to give them the biggest addend value. There is an analysis of supply of tours of czech tour operators too.
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Štěrbová, Radka. "Cestovní ruch na Plzeňsku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1336.
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Práce popisuje a hodnotí stav CR v turistickém regionu Plzeňsko. Na základě toho je provedena SWOT analýza a jsou navrženy možnosti dalšího rozvoje a opatření, která by mohla pomoci nejen ke zvýšení návštěvnosti Plzeňska, ale také k prodloužení pobytu návštěvníka a k celkovému zvýšení atraktivity a povědomí o Plzeňsku. Teoretická část se zabývá pojmem cestovní ruch. Další kapitoly charakterizují Plzeňsko a materiálně - technickou základnu oblasti, analyzují návštěvnost regionu, zabývají se nejvýznamnějšími formami CR, které jsou pro Plzeňsko typické. Jsou uvedeny výsledky vlastního dotazníkového průzkumu a jednotlivé nástroje propagace a podpory rozvoje cestovního ruchu v regionu.
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Šemotlová, Martina. "Zdravotně orientovaný cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136273.
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The thesis charts the development and importance of medical tourism. The goal is to analyze the market of medical services for foreign clients in selected destinations especially in the Czech Republic and Germany. The thesis explains the basic terms related to health oriented tourism, consists of the information on target medical tourism destinations around the world, analyze the position of the Czech Republic and Germany in the market of health services for foreign clients. The practical part finishes with information on the operation of the particular agency that deals with incoming health tourism in the Czech Republic.
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Heřmánková, Kateřina. "Cestovní ruch zvolené destinace - Peru." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-258509.
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This thesis deals with the issue of tourism in Peru and analyzes offer of tours of Czech travel agencies to Peru in 2016. The theoretical part defines the basic concepts of tourism (types and forms of tourism, travel agencies and tour operators, destinations, tour division and more). The practical part introduces the basic information about Peru, about the history and current state of tourism in Peru and evaluates the products offered on the market of tours to Peru in the Czech Republic. The core of the practical part is the comparison of offer of tourist attractions in Peru and analysis of offers of tours to Peru and then finding blank spaces in the market, according to which the three original tours to Peru will be proposed. When preparing this work the author was based primarily on study of literature and internet sources. Lessons learned and recommendations are summarized in the conclusion. This thesis is designed for individual travelers, tourists and others interested in visiting Peru.
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Prouzová, Hana. "Cestovní ruch v Královéhradeckém kraji." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-334.
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Diplomová práce se zabývá hodnocením cestovního ruchu v Královéhradeckém kraji. Analyzuje toto odvětví ze dvou pohledů: nabídky (tj. atraktivit cestovního ruchu, vybavenosti regionu) a poptávky (tj. zájmu návštěvníků). Na základě srovnání těchto dvou pohledů navrhuje možnosti rozvoje cestovního ruchu v regionu, přičemž shledává rozvojový potenciál tohoto odvětví v kraji velmi významným.
12
Ujková, Jana. "Zahraniční cestovní ruch v ČSSR." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11205.
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This graduation thesis is focused on the foreign tourism in Czechoslovakia in the seventies and the eighties of the twentieth century, it concentrates on traveling abroad of Czechoslovaks. Thesis tries to explain political conditions of foreign tourism development, its organizational structure and its importance for CSSR. This thesis also describes basic analysis of the foreign tourism. It looks for answer why and how the state supported traveling abroad and why on the other hand foreign tourism development was controlled by complicated conditions of leave Czechoslovakia for abroad. These conditions were represented by restrictions of issuance of the travel documents, customs regulations and foreign exchange regulations. The restrictions were very different for traveling to socialist countries and the other countries.
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Zábranská, Vendula. "Vliv geocachingu na cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112916.
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This diploma thesis focuses on the influence of geocaching on tourism. First it briefly presents the principle of precise determination of position and coordinate systems, and then it describes the rules and principles of the game. It deals with the influence of geocaching on domestic tourism -- describing current situation, motivation of geocachers and functions of geocaching. It also analyzes the international influence of geocaching based on the comparison of visits of concrete caches by domestic and foreign geocachers. Then it also compares the numbers of caches in the Czech Republic which provide listing in foreign language and so these caches are foreigners friendly. Last chapter focuses on the analysis of several projects which use geocaching as a marketing instrument and tries to provide recommendations and identify mistakes which should be avoided in order to implement a successful project.
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Červená, Dagmar. "Udržitelný cestovní ruch ve Finsku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136301.
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The thesis deals with the concept of sustainable tourism development and its application in destination Finland. Main goal of the thesis is to depict the present state of sustainable tourism in this Nordic country and evaluate sustainable development of tourism in North Savo region. In the theoretical part, the importance of tourism and the sustainable tourism development is discussed. The following part is concerned with a basic characteristic of Finland as a tourist destination and the description of incoming and domestic tourism. The emphasis is further placed on an analysis of prerequisites for sustainable tourism in Finland. The analytical part focuses on an evaluation of sustainable tourism development awareness in North Savo region based on a questionnaire survey and selected indicators of sustainable tourism.
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Aleksičová, Tatjana. "Kongresový cestovní ruch v Praze." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150388.
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This thesis is focused on the congress tourism in Prague, which is the main congress destination of the Czech Republic. The first part aims to characterize and to map congress tourism in Prague with an emphasis on the potential of Prague as a congress destination. The thesis also describes the mechanisms of both domestic and foreign congress tourism market, including subjects, which operate on them. The subject of the next part is a comparison with selected congress destinations. The last part will focus on analysis of a company GUARANT International, which is representative of the professional congress organizer in Prague. The aim of the analysis is to assess the company's position in the domestic and foreign markets, for which competition analysis will be used. The last part will be a SWOT analysis and the results will be compared with the new company strategy.
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Floriánová, Lucie. "Regionální aspekty a potenciál cestovního ruchu v regionu Praha." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1393.
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Diplomová práce se zabývá regionálními aspekty a potenciálem rozvoje cestovního ruchu ve významné destinaci cestovního ruchu, v regionu Praha. První kapitola je věnována obecné problematice cestovního ruchu, definici cestovního ruchu, jeho formám, specifikům a předpokladům. Druhá kapitola zahrnuje obecnou analýzu současné situace v regionu Praha ve vztahu k cestovnímu ruchu. Jako problémové stránky města jsou zde vyzdviženy stav životního prostředí, dopravní situace a bezpečnost ve městě. Další kapitola se věnuje předpokladům pro cestovní ruch, současné situaci a vybavení města ubytovacími kapacitami a informačními centry, které se jeví jako dostačující s malými mezerami. Pozornost je věnována i úspěšnému segmentu cestovního ruchu v Praze, kongresové turistice, a možnosti pořádání letních olympijských her v Praze. Čtvrtá kapitola odhaluje pomocí dotazníkového šetření návštěvníků města další nedostatky cestovního ruchu v Praze. Pátá kapitola se zabývá propagací města, kterou se zabývají především organizace CzechTourism a Pražská informační služba a jeví se jako a nedostatečně koordinovaná. Poslední kapitola se zabývá shrnutím silných a slabých stránek města ve vztahu k cestovnímu ruchu a věnuje se i současným trendům vývoje cestovního ruchu v Evropě. Na závěr jsou formulována doporučení pro rozvoj podnikatelských aktivit a odstranění překážek dalšího rozvoje cestovního ruchu v Praze.
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Hrnčířová, Edita. "Cestovní ruch a jeho formy prodeje." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259525.
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This diploma thesis deals with a research carried out at Prague travel agencies using the Mystery shopping method and the follow-up evaluation and recommendation of a suitable form of selling in a respective region. The aim of the work is to evaluate the travel agencies from the point of view of the quality of the offered products, provided services, the agents´knowledge and the general interaction with them.
The theoretic part consists of chapters that explain the key concepts and definitions of tourism and their forms of selling. In the methodical part the Mystery shopping method is discribed from the point of view of the historiy and evaluation of the work including the research period.
The practical part is dedicated to the analysis of the data obtained during the Mystery shopping realized at travel agencies and includes three parts. The first research has the form of an online require in which the agents´ability of offering and follow-up selling of a product is evaluated. This research is carried out through the email communication. The second research concerns ordering tours on web portal where the agents´willingness to arrange further services for a tour is evaluated. This research is carried out through the phone communication. The third Mystery shopping research is realized personally at individual travel agents offices and the agent´s direct communication and dealing with the customer as well as his professionality are evaluated.
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Nedomlelová, Lucie. "Cestovní ruch jako faktor rozvoje Krkonoš." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3400.
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Diplomová práce se zabývá cestovním ruchem a jeho vlivem na regionální rozvoj turistického regionu Krkonoše. Analyzuje poptávku a nabídku cestovního ruchu, na jejichž základě navrhuje možnosti dalšího rozvoje. Důležitou součástí jsou též aktivity a projekty regionu a hlavně rozvíjení udržitelného turismu v Krkonoších, aby byly zachovány původní hodnoty přírodního bohatství.
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Pelant, Martin. "Cestovní ruch jako faktor rozvoje sídel." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3438.
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Diplomová práce se zabývá problematikou cestovního ruchu, především ve smyslu jeho dopadů na územní celky. Práce je rozdělena na dvě části. První část, mající obecný charakter, má za účel popsat základní souvislosti týkající se cestovního ruchu a následně přiblížit přístupy k cestovnímu ruchu, které lze uplatňovat. Druhá část se již zabývá konkrétním sídelním celkem, jímž je město Tábor.
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Kramulová, Jana. "Cestovní ruch jako faktor rozvoje Tachova." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4410.
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Diplomová práce zkoumá, zda cestovní ruch hraje významnou roli v rozvoji města Tachova a jeho okolí. Zabývá se potenciálem území a jeho propagací. Porovnává cíle, vytčené v koncepčních dokumentech, s realitou a investicemi, které město a region realizuje. Práce také popisuje možnosti spolupráce města s jinými subjekty a díky partnerství s nimi možnosti rozšíření nabídky pro turisty.
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Václavíková, Jana. "Kongresový cestovní ruch v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9311.
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This diploma paper deals with a description and an analysis of the position of the Czech Republic and its regions in the field of the Congress Tourism. The first part of the paper contains a theoretic definition of the Congress Tourism. The another part devotes itself to the position of the Congress Tourism in the world and there are international organizations operating in the area of the Congress Tourism mentioned, and also a comparison of individual countries, or more precisely cities, by the medium of international statistics presented. Furthermore, there is a position of the Czech Republic as a whole described, most important organizations specified and a position of the regions based on the data of the Czech Statistical Office outlined. The last part of the diploma paper contains a description of the conditions for the Congress Tourism of the individual regions of the Czech Republic. At the conclusion, there are knowledges from the previous parts summarized.
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Pekárková, Lucie. "Předpoklady pro cestovní ruch Javořické vrchoviny." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-10151.
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The thesis deal with ranking tourism condition fakctors in the natural park Javořická vrchovina. This ranking is based on two methodics - qualitative and by Jan Bína. By proven factors are suggested recommendation for following park development via tourism.
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Kněžická, Lenka. "Potenciál destinace Sokolovsko pro cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17475.
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The aim of this work is to create a profound analysis of tourism potential of Sokolov region located in Western Bohemia, the region with long industrial history. There are described location and realization factors of tourism in this region with concrete examples, the current offer of tourism services is mentioned, new projects are brought to the attention and the success of the older ones is reviewed. The following part of this work is devoted to an introduction into theory of destination marketing and management with specification of its participants. The final part deals with investigation among local people, visitors and travel agencies which analysed their opinion of tourism potential of this destination. The main goal of this work is to show that in the future Sokolov region is supposed to be a very nice place to visit and spend some time on holiday.
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Havelková, Libuše. "Cestovní ruch a kulturní dědictví UNESCO." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-72169.
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The aim of my diploma work is to evaluate the positives and negatives of the inclusion of tourist attractions, especially municipalities and their attractiveness to the UNESCO list, with examples from the Czech Republic, possibly also abroad. Our country is very rich in historical monuments. The most important of them are inscribed on the UNESCO list. After the Velvet Revolution tourism sharply increased, which resulted in not only the positives, but also negatives. Many dangers of unregulated tourism appeared. Management of tourist destinations must suppress the negative impacts of tourism on attractions and to ensure their sustainable development. I demonstrate this at the towns Telč and Český Krumlov.
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Tomášková, Markéta. "Cestovní ruch jako faktor rozvoje Děčínska." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75384.
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The aim of thesis is to identify factors for future tourism development in Decin region. The theoretical part deals with general definition of tourism its position in the national economy and also outlines the importance of tourism for the regional and microregional development in Czech Republic. The practical part is focused on tourism in Decin region. Firstly, the basic and supporting infrastructure of tourism is defined by description, the areas of possible further development of the region are identified and the economic impact of tourism on the selected area is hypothesized. Consequently, the range of accommodation facilities and services for tourists in Decin region are evaluated by the questionnaire survey. The representative sample of 13 facilities, ie 10% of total, is randomly selected of the 131 providers of accommodation services. The structure of facilities and the quality of its services is identified by the synthesis of the data. In conclusion, the results may help us to determinate the temporary situation in accommodation services, to indentify the main barriers of the tourist development and to suggest possible improvements and funding for further tourism development in Decin region.
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Sýkorová, Eva. "Galerie v Praze a cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-77253.
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Práce charakterizuje oblast kulturního turismu a analyzuje činnost galerií v Praze. Zabývá se otázkou financování galerií. Případové studie Galerie Rudolfinum rozebírá aspekty propagace výstavy. Diplomová práce pojednává také o galerijní pedagogice,aukcích a nových vývojových tendencích v oblasti umění.
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Blažejová, Lenka. "Vliv klimatických změn na cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-165175.
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Práce pojednává o vlivu klimatických změn na cestovní ruch. První část obsahuje charakteristiku klimatických změn, dosavadní změny klimatu a prognózy dalšího vývoje. Další část práce se zaměřuje nejprve na teoretický popis cestovního ruchu, na vzájemný vztah cestovního ruchu a klimatických změn. A poté je uveden konkrétní případ vlivu změn klimatu na cestovní ruch v Alpách.
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Burdová, Markéta. "Cestovní ruch ve světě: asijská expanze." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192538.
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This Master's thesis describes the development and current situation of tourism in each of the world's regions. It focuses mainly on the Asia-Pacific region as this region experiences an unprecedented growth both economic and also of international tourist arrivals. Each region is described according to the official division of world's regions by the United Nations World Tourism Organization UNWTO. The Asia-Pacific region is currently the second most visited region after Europe and it's share is constantly growing. This thesis mentions also the main factors that lead to this expansion. There is also a prediction of the development of the world tourism to the year 2030.
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Přitasilová, Terezie. "Význam krajiny pro cestovní ruch Korsiky." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192679.
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The diploma thesis analyses the current state of the tourism both in France and Corsica and other more it deals with the importance of the landscape and the natural environment for tourism in Corsica. The theoretical part defines tourism and presents different kinds of tourism (hiking). In the practical part there is analysed specifically the tourism in France, especially one French region -- Corsica is analysed more detailed. The aim of the diploma thesis is to point out the importance of the tourism both for France and for Corsica, to describe the current state of tourism and to analyse the possibilities of its development. More attention is given to the hiking and trekking and possibilities of its development on the Mediterranean island of Corsica.
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Fučíková, Michaela. "Význam sportovních akcí pro cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194173.
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The aim of the diploma thesis is to evaluate a significance of sport events for tourism and to analyze their impacts on tourism in the region. The thesis is divided into four chapters, the first two summarize theoretical knowledge - the economic importance of tourism, the inclusion of events into the context of the tourism industry and also specifics of sport events and their general impacts on the region, in which they are held. The next two chapters are devoted to the most important sport events in the Czech Republic as well as abroad and to the evaluation of their impacts on tourism in the destination. The final chapter focuses fully on the analysis of impacts of the Biathlon World Championship 2013 in Nové Město na Moravě on tourism in the region.
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Jurištová, Lucia. "Cestovní ruch v EU: současné trendy." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199915.
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The aim of this master thesis is to analyze the current trends in tourism in the European union. Then also determine which factors influence its further development, as well as predict the future trends in tourism in the EU. The thesis is also trying to answer scientific questions regarding the impact of the global economic and financial crisis on the development of tourism in the regions of the European Union, the specific factors affecting the tourism trends in the European Union and the activities of the institutions of the European Union to support the positive development of tourism in the European Union. The thesis is divided into three chapters. The first is theoretically based and contains definitions of terms related to tourism, the methodology of its research, its development and its economic importance. The second focuses on the position of the EU in the issue of tourism in comparison with the world and other regions, as well as on current trends in individual regions of the European Union and their main tourist destinations. The third chapter analyzes the current trends, including factors that may affect them. It also includes information about the activities of the institutions of the European Union to promote tourism in this area, information about sustainable tourism development in the EU and specific prediction of the future development of tourism in the European Union.
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Kratochvílová, Lucie. "Sociální cestovní ruch v krajích České republiky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165587.
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The aim of the thesis is to evaluate the current support for the social tourism in the Czech Republic in terms of its spatial layout and verification of achieving the goals associated with this concept. The theoretical part includes defining the concept of tourism, its typology, management and connection to the regional development. Further attention is given to social tourism, its principles, recent developments, the basic features and examples of its support in European countries. The practical part deals with the support for social tourism in the Czech Republic, both at the regional and national level. It includes an analysis of the National Programme for the Promotion of Tourism 2010--2013 in terms of the distribution of subsidies allocated to the regions, target groups and product types. It also includes a summary of the results of the survey, which was carried out by the grant recipient. The conclusion includes the evaluation of the success of this program and proposes recommendations for its further development. For the evaluation of the current support are used methods such as comparison, analysis of statistical data and field research. During analysis of statistical indicators were used data of Czech Statistical Office, Ministry of Regional Development, regional strategic concepts of tourism development and the data obtained from author's own field research.
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Veselá, Zuzana. "Priority rozvoje cestovního ruchu v zemích EU a jejich promítnutí do koncepčních dokumentů ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3100.
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Práce mapuje na základě zásadních dokumentů strategii EU v oblasti cestovního ruchu a její priority a pátrá po tom, zda a jak se tyto priority odrážejí v českých koncepčních dokumentech. Zkoumá současný stav situace, zabývá se pouze dokumenty aktuálními. Práce dochází k závěru, že české koncepční dokumenty v zásadě v souladu s prioritami EU jsou a být musí. Vycházejí totiž ze stejných cílů obecného hospodářského vývoje, jak je stanovují nadřazené strategické dokumenty. Odlišná míra důrazu na jednotlivé priority je dána jejich aplikací na konkrétní podmínky země. Bezprostřední vliv strategických dokumentů EU na české koncepční materiály objektivně prokázat nelze.
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Hubálková, Michaela. "Divadlo a příjezdový cestovní ruch v Praze." Master's thesis, Akademie múzických umění v Praze.Divadelní fakulta. Knihovna, 2016. http://www.nusl.cz/ntk/nusl-253798.
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This diploma thesis focuses on the issue of cultural tourism, particularly focusing on Prague theatres and incoming tourism in Prague. This work specifically examines the relationship between these two areas.
The aim of this study is to confirm the hypothesis whether it makes sense to look at theatres in Prague as one of the tools of marketing strategies and promotion of the city in relation to foreign visitors. First part of this work is theoretical. It deals with the definition of culture, performing arts and tourism. This part also examines theoretical approaches to the issue of cultural tourism and cultural tourist.
Practical part of this study includes a survey and interviews in selected theatres and institutions, thematically focused on marketing communication and overall approach to the target group of foreign visitors.
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Rímská, Laura. "Cestovní ruch jako faktor rozvoje na Českolipsku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3411.
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Tato práce charakterizuje cestovní ruch a jeho formy z hlediska jeho dopadu na hospodářský vývoj regionu. Zabývá se vývojem cestovního ruchu v České republice po roce 1989, dále hodnotí region Česká Lípa z hlediska polohy a jejího vlivu na rozvoj cestovního ruchu v regionu a obyvatelstva z demografického hlediska. Zaměřuje se i na vliv dopravní infrastruktury a přírodních podmínek na cestovní ruch. Soustřeďuje se na zdroje cestovního ruchu jako turistické zajímavosti, kulturní i přírodní památky a na hlavní centra a oblasti cestovního ruchu z hlediska atraktivity území. Dále práce analyzuje turistickou infrastrukturu jako ubytování a informační centra, možnosti rozvoje cestovního ruchu v regionu a vliv cestovního ruchu na rozvoj regionu. Předmětem analýzy jsou také způsoby propagace regionu. Závěrem práce hodnotí využití stávajícího potenciálu regionu, přínos cestovního ruchu i to, jak ovlivňuje rozvoj daného území. Navrhuje v tomto ohledu způsoby zlepšení a možnosti budoucího vývoje.
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Hrončeková, Lucie. "Vzájemný cestovní ruch Ukrajiny a České republiky." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3901.
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The aim of my diploma thesis was to describe the situation in the sphere of mutual tourism between the Ukraine and the Czech Republic and to refer to a possible trend in the future. The outputs should be useful mainly for people, who work in the sphere of tourism. The Ukraine is becoming stronger recently and the effective demand of Ukrainian people is going up, too. Over the way the Ukrainian is becoming a popular destination for tourism.
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Hovorková, Dana. "Vliv nízkonákladových leteckých společností na cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4959.
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In the first chapter is defined the fundamental concept of low cost airlines. Second and third section is dedicaded to history, creation and sequential developement of theese carriers and as well their characteristics. Following part is attended to airline traffic and its importance for tourism. In the last most extensive section, is analysed the influence of airline industry on tousim in the Czech Republic, at firts in general view of low cost carriers and tourism and further is this influence searched and analysed through three concrete airlines and four chosen regions.
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Jechová, Markéta. "Vzájemný cestovní ruch Polska a České republiky." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74177.
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The aim of my diploma thesis was to describe the situation in the sphere of mutual tourism between Poland and the Czech Republic and to refer to a possible trend in the future. The findings of this thesis should be useful to employees working in tourism who are interested in Poland as a country of destination. Poland is not one of the top destinations for the Czechs even though it offers a variety of attractive and beautiful places. On the other hand the Poles visit the Czech Republic frequently. This thesis also tries to understand the reasons for this imbalance.
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Radiměřská, Jana. "Lutherova dekáda, vliv na cestovní ruch SRN." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76952.
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This thesis describes effects of Luther Decade on tourism in Germany. It deals with German tourism market and its segments of cultural and spiritual tourism, as well as with potential of Luther Decade for tourism. It characterizes meaning of Luther Decade for Germany and the worldwide effect of reformation and presents the organizational structure of Luther Decade. It defines potential of Luther Decade for tourism of three German countries: Thuringia, Saxony and Saxony-Anhalt, using SWOT analysis. The outcome of the thesis is that the effect of Luther Decade on visit rate in German tourism cannot be proved, because of missing statistical data. Luther Decade is a contribution for tourism due to financial investment in tourism infrastructure and sights reconstruction. It also has a positive impact on Thuringia and Saxony-Anhalt who received most of the financial resources and who are being promoted at home and abroad. Germany should monitor visitors of Luther Decade and continuously evaluate this project.
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Branžovská, Barbora. "Analýza předpokladů Prahy pro kongresový cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-77304.
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Teoreticko-metodologická část se zabývá charakteristikou kongresového cestovního ruchu, klasifikací akcí, materiálně-technickými podmínkami nutnými pro rozvoj kongresového cestovního ruchu a organizací kongresových akcí. Aplikační část se věnuje postavení kongresového cestovního ruchu ve světě a v České republice a analýze předpokladů Prahy jako kongresové destinace.
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Kokrdová, Lucie. "Dopad marketingové propagace golfu na cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81577.
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The thesis deals with the impact of golf marketing promotion on tourism. The main aim is to map out marketing activities of the agency CzechTourism, the Czech Golf Federation and the Czech Golf Travel Association aimed at golf promotion. Does the world perceive the Czech Republic as a golf destination? Is Czech public interested in golf? The thesis is trying to find objective answers on these questions. The theoretical part defines the basic knowledge of marketing, marketing mix and golf. The practical part deals with marketing activities of the agency CzechTourism, the Czech Golf Federation and the Czech Golf Travel Association. The questionnaire survey complements the thesis with public opinion whether the Czech Republic is a golf destination or not and reveals the future focus of golf promotion.
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Veverková, Božena. "Vliv náboženských svátků na cestovní ruch Vysočiny." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81650.
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This thesis deals with the impacts of religious feasts and holidays on tourism at Vysočina region. It is divided into several parts. In the first part the work introduces some terms that may not be known to all readers. The second part pays attention to more detailed characteristic of religious tourism, its participants and specifics. The World Religious Tourism Association is introduced in this chapter. There is also a description of religious tourism in the Czech Republic with the brief specification of sacred monuments and introduction of the pilgrimage tradition in the country. The next part concerns the inclusion of religious monuments, pilgrimages and mostly the feasts and holidays within the cultural heritage. There is briefly introduced the tradition of pilgrimage in the Czech Republic and we can find out a list of types of the religious monuments and buildings according to the National Heritage Institute. The most important part of this chapter are Christian feasts and holidays. They are sorted out, described by their origin and the Saints and female Saints are mentioned separately. At the end of the thesis in the annex is presented the chronological overview of the most important feasts of the Czech liturgical calendar. The following chapter deals with the Vysočina region and its characteristics. It acquaints the reader with the most important natural and cultural attractivities of this region and briefly describes tourism and religious tourism in this part of the region. At the end of this chapter are presented the most visited and most important religious monuments and places of pilgrimage of the region. Finally in the last part are evaluated the outcomes of the research realized on place of pilgrimage (St. John Nepomuk at Zelená Hora near Žďár nad Sázavou)
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Švanda, Pavel. "Vliv hospodářské krize na evropský cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113355.
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This diploma thesis based on the latest statistical data analyses the impact of the economic crisis on key macro-characteristics of European tourism (contribution to GDP, employment, attendance). The development of these indicators compares within the European area. Subsequently, deals with the specific impacts and different defensive strategies at European level, national level and the level of private entities. These strategies compare, assess their common and different characters and is further analysed from the perspective of the utilization of general recommendations of international organisations and the EU. Evaluate the effectiveness of the selected strategies and draw up recommendations for minimizing consequences of the crisis for tourism.
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Heinlová, Tereza. "Význam kulturního potenciálu Prahy pro cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150357.
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This thesis is focused on cultural tourism, specifically in Prague, the capital city. The main objective of this thesis is to demonstrate the importance of the cultural potential for tourism and to give an overview of basic issues related to tourism, culture, as such. To verify the hypotheses stated in the introductory part, the thesis covers various topics and tools such as SWOT analysis, the impact of tourism on the national economy and marketing research.
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Steklá, Radka. "Vinařský cestovní ruch ve vybrané oblasti Francie." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192474.
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The thesis is focused on a relatively new concept of wine tourism in France. The main aim of this work is to evaluate a current situation of wine tourism in a region of Burgundy based on existing demand and supply. A partial objective is to evaluate an organization and cooperation of entities within the destination. The theoretical part deals with basic characteristics of wine tourism and destination management. The practical part is largely based on the analysis of current wine tourism demand and supply leading to an overall evaluation of wine tourism destination of Burgundy.
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Svobodová, Kateřina. "Kongresový cestovní ruch v prostředí Evropské unie." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197237.
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The thesis deals with the topic of the congress tourism in the European Union and based on the analysis of its current status it evaluates the potential, shortcomings and opportunities for the development of congress tourism in the EU in the future. The thesis is focused on the comparison of the situation in the European Union and the United States of America especially from the point of view of the organisational background, financial issues and the number of realised events per year. The emphasis is put on the supranational/federal level which is mixed with the examples of the lower levels in order to capture the discussed topics in practise.
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Kalkusová, Barbora. "Využití památkově chráněných budov pro cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-200165.
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The thesis has the purpose of reviewing the problem of the use of historical buildings for the requirements of the tourism in the Prague Heritage Reservation. The heritage property fund is one of the principal parts of our national cultural heritage. The existence of preserved and maintained monuments is the basic requirement for the development of the tourism in city reservations. The theoretical part is dedicated to specify the current issues through the analysis of Prague tourism, heritage law, heritage institutions and cultural tourism. In the practical part the use of historical buildings for the requirements of the tourism, primarily commercial and cultural & educational, is crucial. Based on the confrontation of these two building functions and questionnaire analysis within the amateur and specialist public, the work tries to demonstrate the benefit of these types of use including the sustainability to the heritage property fund of the Prague Heritage Reservation.
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Cihelková, Petra. "Mototuristika - cestování na motorce v České republice a jeho vazba na cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136288.
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This work focuses on tourism by motorcycle in the Czech Republic and its relation to tourism. The first part explains the basic terms, deals with history of motoring and with a current situation of tourism by motorcycle in the Czech Republic. The next part presents bikers as a segment of tourism and specifically acquaints readers with important Czech Motoclubs and their activities. The following chapters are devoted to the increase of the Motoclubs members in numbers and also to the individual branch of motorcycle sport called Touring and Leisure as well as to a very famous motorcycle World Championship Grand Prix of Czech Republic, which is located in Brno. The last chapter summarizes all the pieces of knowledge of the whole work and describes tourism by motorcycle as a part of domestic, outbound and inbound tourism.
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Jelínková, Lenka. "Regionální rozvoj a cestovní ruch v oblasti Jizerských hor - aplikace metody cestovních nákladů." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-961.
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Práce se zabývá modelováním rekreační poptávky po letních aktivitách v centrální části Jizerských hor. Současně zkoumá vliv některých faktorů na změnu poptávky po této rekreační lokalitě. K tomuto účelu používá single site model metody cestovních nákladů. Předpokladem modelu je záporný vztah mezi množstvím výletů a cestovními náklady. Single site model umožňuje odhadnout spotřebitelský přebytek, který je spojen se současnou návštěvou Jizerských hor.
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Starostová, Lucie. "Cestovní ruch jako alternativní strategie rozvoje států GCC." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3063.
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Práce charakterizuje současnou ekonomickou situaci států GCC a jejich budoucí rozvoj v závislosti na úbytku ropy. Práce se zaměřuje na cestovní ruch, odvětví ekonomiky, které by se mohlo zásadním způsobem podílet na rozvoji těchto států. Popisuje základní předpoklady pro cestovní ruch a jaké postavení v současnoti cestovní ruch zaujímá v ekomonikách států GCC. Na příkladu Spojených arabských emirátů ukazuje jednu z možných cest, kterou by se mohly tyto státy vydat.