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Dissertations / Theses on the topic 'Cestovní služba'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Hubálková, Michaela. "Divadlo a příjezdový cestovní ruch v Praze." Master's thesis, Akademie múzických umění v Praze.Divadelní fakulta. Knihovna, 2016. http://www.nusl.cz/ntk/nusl-253798.

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This diploma thesis focuses on the issue of cultural tourism, particularly focusing on Prague theatres and incoming tourism in Prague. This work specifically examines the relationship between these two areas. The aim of this study is to confirm the hypothesis whether it makes sense to look at theatres in Prague as one of the tools of marketing strategies and promotion of the city in relation to foreign visitors. First part of this work is theoretical. It deals with the definition of culture, performing arts and tourism. This part also examines theoretical approaches to the issue of cultural to
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2

Šubr, Vladimír. "Zavedení IS pro internetovou cestovní agenturu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192417.

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The topic of this master thesis are information systems in turism. The author focuses mostly on reservations systems as an essential information systems for travel agencies. This thesis examines such systems in the context of the Internet and the model of software as a service. The Internet has become a necessary for operating these systems and it has influenced the field as a whole. The thesis has three main chapters. The first chapter is a theoretical one, where the author investigates the mechanics of information systems in turism. He attempts to formalize information systems in general and
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Patschová, Jitka. "Analýza problémů spojených s aplikací DPH v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77029.

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This paper provides an analysis of the problems associated with the application of VAT in the tourism sector and aims to clarify the use of the Law on Value Added Tax, in particular the special scheme for travel service in the tourism sector and apply it to practical situations. Diploma thesis sees the field of tourism through the Law on Value Added Tax. It also deals with special arrangements for the scheme from the perspective of the European Directive on the common system of value added tax. There are the problems that are the subject throughout the European Union.
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Strasser, Josef. "Využití Saas a Web 2.0 v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77171.

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This thesis deals with Software as a Service (SaaS) and Web 2.0 as current trends related toInternet applications, and examines their use in travel industry. It appeared that SaaS is truly promising, especially thanks to on-demand CRM systems. And also that aspects of Web 2.0 bring commercial successes to web projects through indirect effects.
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Poláková, Kristýna. "Služby jako faktor regionálního rozvoje." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124841.

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In the first part of thesis will be defined theoretical aspects of services, specifics of service marketing management. After selecting definite branch of services and the area, will be conducted marketing research. After research will be clarified role of service in development of selected area a will be proposed program for developing services.
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Budková, Pavla. "Analýza nabídky služeb cestovního ruchu mikroregionu Telčsko." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-10172.

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The work deals with tourism in the territory of Telčsko Micro-Region and aims to analyze the supply of tourism services to propose appropriate recommendations for further development of the region in the light of local potential. At the beginning of work are defined basic concepts and describes the importance and specifics of the market of tourism. Here is a chapter that deals with the services of tourism, and are given a theoretical basis for the analysis of these services. In the practical part of work is an analysis of primary and secondary offer of tourism in the Telč Micro-Region. Followi
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7

Kosobudová, Lucie. "Analýza spokojenosti zákazníků se službami cestovní kanceláře." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9419.

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The diploma thesis underlines the necessity of the continual analysis of customers' satisfaction in the sphere of tourism services. The definition of the tourism services, the focus on the customer and the measurement method of his satisfaction are explained in the theoretical part of the diploma thesis. In the practical part, the satisfaction of the customers of the concrete travel agency is analyzed by the questionnaire.
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Kouklíková, Markéta Bc. "Rozvoj obce službami cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2561.

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Diplomová práce nejprve v obecné rovině představuje cestovní ruch, a to od jeho historie, přes přepoklady rozvoje cestovního ruchu, po jeho rozčlenění dle různých parametrů. Práce se také dotýká problematiky monitorování statistických ukazatelů cestovního ruchu a rozvoje regionů. Druhá část práce se pak konkrétně věnuje městu Jindřichův Hradec. Analyzuje současnou situaci města, jeho předpoklady a atraktivity pro cestovní ruch. V závěru práce jsou představeny vlastní návrhy na budoucí rozvoj Jindřichova Hradce, které vycházejí z uvedené SWOT analýzy.
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Prokešová, Pavlína. "Analýza nabídky služeb cestovního ruchu vybraného regionu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16191.

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The main topic of the Master Paper is to describe and analyze tourist services offered in the selected region of Vysočina and to find out suitable forms of tourism in given region. The first part contains the essential definitions of tourism, characteristic features of the demand and offer in tourist services. The chapter also introduces the terms "sustainable development" and "environment friendly" forms of tourism. The second part briefly introduces the region of Vysočina. Next part contains an analysis of tourist service offer distributed into primary and secondary offer. This part introduc
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Heřmánková, Kateřina. "Cestovní ruch zvolené destinace - Peru." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-258509.

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This thesis deals with the issue of tourism in Peru and analyzes offer of tours of Czech travel agencies to Peru in 2016. The theoretical part defines the basic concepts of tourism (types and forms of tourism, travel agencies and tour operators, destinations, tour division and more). The practical part introduces the basic information about Peru, about the history and current state of tourism in Peru and evaluates the products offered on the market of tours to Peru in the Czech Republic. The core of the practical part is the comparison of offer of tourist attractions in Peru and analysis of of
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11

Tomášková, Tereza. "Založení portálu pro vybrané služby cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205748.

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The Diploma thesis is focused on creating a business plan for establishment of a portal for conducting tour guide services. The aim is to take advantage of the ever-growing trend in providing online tourism services. The first two chapters are devoted to theoretical knowledge and premises. First, we provide the general definition of tourism. The general characterization of tourism services follows together with a more detail account of tour guide work as such. The first part also includes information concerning internet portals and tourism trends for 2016. The second chapter deals with the bus
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Sluka, Michal. "Nabídka služeb a potenciál rozvoje cestovního ruchu zvolené destinace v České republice." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259795.

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Přikrylová, Zuzana. "Specifické služby a produkty v cestovním ruchu pro seniory v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124580.

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The thesis deals with specific segments of the senior travel tourism, as an important type of travel tourism in the Czech republic. The specific charackteritics of demands and preferences of seniors are stated. The quality and amount of the services in travel tourism are evaluated and analyzed. Further, the thesis evaluates subjects offering specific products and services for seniors on the Czech market, in particular activities of tour operators, travel agencies and accommodation providers. These subjects are important involved organizations in the changing society according to the process of
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Pitrmanová, Miroslava. "Analýza produktů a služeb v oblasti cestovního ruchu na Novobystřicku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-73694.

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The work deals with tourism in the territory of Novobystřicko region. The aim is to analyze the supply of products and services of tourism and to propose appropriate recommendations for further positive development of the region. In the first part of the thesis there are defined basic themes of tourism, such as history, basic terms, types of tourism etc. Followed by chapters about materially-technical baseline, services of tourism and the position of the Czech Republic in the world's tourism. In the practical part there is an analysis of the supply of tourism of the Novobystřicko region, SWOT
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15

Uherčíková, Radka. "Průvodcovské služby v památkách UNESCO na Moravě." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197878.

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The diploma thesis is focused on current supply of guide services in the UNESCO cities in Morava region. Guide services in Třebíč are analysed more detailed. The main goal of the thesis is to find changes in supply of guide services, when the current situation is compared to the situation in 2005. I used the diploma thesis of former student of the University of Economics in Prague from 2005 for this comparison. The next goal is comparison of supply of guide services between each other UNESCO cities. In this comparison, the main attention is paid to Třebíč and its supply. It is analysed, how wi
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Chytil, Martin. "Strategický záměr provozovatele služeb cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-195499.

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This thesis is about the characterization and analysis of regional tourism and macro-environment analysis of the potential boarding house with restaurant. The purpose is to provide sufficient informations for strategic decisions and recommendations of the strategic plan.
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Baumruková, Martina. "Využití postupů managementu kvality v incomingové cestovní kanceláři." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2131.

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Diplomová práce v teoretické části přibližuje teorii řízení jakosti, vymezuje specifika kvality služeb a možné postupy řízení jakosti služeb. Dále popisuje změny v cestovním ruchu a vývoj příjezdového cestovního ruchu v ČR. V praktické části popisuje specifika pojetí kvality v cestovním ruchu a rozpracovává model dvojí úrovně kvality. Pokračuje rozsáhlou analýzou stavu kvality v referenční cestovní kanceláři a to prostřednictvím analýzy SWOT, požadavků ISO 9001:2000 a kriterií kvality služby. Práce je završena návrhem klíčových postupů zavedení řízení jakosti v referenční společnosti. Práce do
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Čepelková, Michaela. "Potenciál technických památek Jihočeského kraje v cestovním ruchu." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262803.

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This thesis is focused on tourism and especially on technical monuments and their possible use in tourism. In the thesis there are mentioned some definition of tourism from different world's writers. Following part is focused on typology of tourism. Potential of turism with factors is described in next chapter. Following chapter is about monuments and care of the monuments. Next chapter is about technical monuments and about form of their possible use in tourism. The opening chapter of the second part of the thesis introduces the most important places with regard to tourism in the Czech repub
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Tůma, Jan. "Mobilní asistent pro cestování MHD." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2017. http://www.nusl.cz/ntk/nusl-363875.

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This thesis is a documentation covering complete design and implementation of a mobile public transportation assistant for Brno. The resulting solution consists of a mobile application and a server part. The mobile application allow user with actual position of public transport vehicles and positon of smart device navigate and determine optimal route. The server part includes web service for client-server communication.
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Lischková, Lenka. "Činnost cestovních kanceláří z pohledu daně z přidané hodnoty." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12220.

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The topic of the thesis is to assess the activities of travel agencies in terms of value added tax. The work is focused on characterization and use of a special VAT scheme for travel services not only domestically, but also at European level, with emphasis on evaluation of the advantages and disadvantages of special tax arrangements. The thesis is divided into three chapters. In the first chapter is an analysis of the current regulatory regime for special travel service in the Czech Republic. With the help of illustrative examples is ready basis for comparisons with subsequent modifications by
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Chládková, Dagmar. "Hodnocení přístupnosti služeb cestovního ruchu pro cizince." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75401.

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This thesis deals with tourism services accessibility for foreigners in the Czech republic, which means each service language adaptation for foreign visitors. The term of accessibility is defined in the theoretical section as well as the way of application in tourism services and the evaluation criteria. Great emphasis was laid on tourism employees language facilities and foreign language information accessibility. The services analysis was made in Prague as the most visited tourism destination in the Czech republic and then in Třebíč, town with UNESCO listed sights. The main task was map out
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Jeníčková, Alice. "Význam kvality služeb pro rozvoj cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81528.

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This thesis gives an idea of travellers' behaviour and it determines the extent of their requirements for the quality of provided services. There is also described the quality level of tourism services in the Czech Republic and its importance for a development of tourism. In the practical part of this thesis there is used the method of questionnaire to analyze the behaviour of domestic and foreign travellers in relation to the quality of services provided in the Czech Republic.
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Nováková, Kateřina. "Specifika stravování seniorů v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206010.

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The main goal of this diploma thesis is to perform an analysis on how dining needs of mature travellers are accomodated by chosen service providers. Based on the analysis the thesis evaluates the ability of the providers to individually tailor their services to mature guests. Subsequently, certain proposals for improvement are formulated. The analysis is performed on the four providers: an international cruise line specialised in elderly travels and three hotels situated in Prague. The thesis is composed of four parts. The first two parts serve as an introduction to the segment of mature trave
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Lejčková, Lucie. "Marketingová strategie vybrané cestovní kanceláře." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16624.

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The objective of the thesis "Marketing strategy of a selected tour operator" is to get acquainted with the marketing strategy of MILE tour operator aiming to propose possible improvements based on carried analysis. The first part includes general theories of marketing and its specifics in tourism. The second part is the application of this theory into practice, starting with the basic characteristics of MILE tour operator, followed by analysis of its standing in the tourism market including analysis of external and internal environment, analysis of competitors and own questionnaire research. T
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Fodor, Viktor. "Animační služby v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264484.

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The diploma thesis deals with animation services as the important complementary service of tourism industry. The introductory part theoretically specifies the term animation and determines its history. It also explains main elements that affect animation. Furthermore, it clarifies the profession of animator and activity of animation team. The next part of the thesis analyses the functioning of animation services of the holders of the tourism offer in the Czech Republic, particularly in hotels, water parks, swimming pools and spas. The final part of the thesis summarizes suggestions that could
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Fiřtová, Monika. "Bariéry cestovního ruchu v Alpes-Maritimes." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-116397.

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In this thesis the limits of development of tourism have been mapped in one of most visited regions in France. The main objective was to determine the primary and secondary barriers to development of tourism in the Alpes-Maritimes. The impairment causes the negative factors of development, an analysis of individual service sectors which are directly linked to tourism and the characteristics of the region in terms of natural, cultural and other attrac-tions. The conclusion has been drawn up comprehensive SWOT analysis and proposals for measures to support the development of tourism in the selec
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Hanzlíková, Blanka. "Hodnocení přínosu informačního centra pro podporu cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192997.

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The Master's Thesis focuses on the ways of tourist information centres contribution to the support of the tourism. The analysis is demonstrated on the tourist information centre of CzechTourism. The chapters contain tourist information centre's activities, the information about the Association of Tourist Information Centres in the Czech Republic, about CzechTourism, basic facts about state-funded institutions and methods of effectiveness evaluating in the non-profit sector. The practical part provides knowledge about the activities of the information centre on the Old Town Square, assesses its
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Jurišta, Jiří. "Podnikatelský projekt." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260308.

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This diploma thesis engages in evaluation of business plan in tourism. Describes system of tourism at first of all, then institutional support at the level of the Czech Republic a European Union too. It shows the way, how found company in tourism and what legal condition must be done for it. The evaluation within economical analyse was done in economic environment and was analysed the competitors and their market supply. Thesis takes into account the risks and preferences of demand. The costumers´ preferences were found out of the survey. The business plan, which is based on the economical ana
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Hartmanová, Martina. "Cestovní ruch a rekreace mikroregionu sdružení obcí Toulovcovy Maštale." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-343.

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Práce vyhodnocuje možnosti rozvoje cestovního ruchu v mikroregionu Toulovcovy Maštale. Jeho přírodní potenciál, atraktivitu území, finanční prostředky, marketing, infrastrukturu apod. Hodnotí práci sdružení za dobu jeho existence v oblasti rozvoje CR. Výjmenovává kritické oblasti a nastiňuje možnosti jejich řešení. Uvádí konkrétní doporučení.
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Klicperová, Tereza. "Vytvoření produktu městského cestovního ruchu pro společnost DEiiTALY." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197607.

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The aim of the thesis is to evaluate the possibility of putting DEiiTALY company under the name DEI Tours Prague on tourism market in Prague and design suitable products for it. The thesis is divided into five chapters. The first chapter defines theoretical terms, the second describes the company DEiiTALY and its business. The third chapter focuses on the tourism market in Prague and analyzes the potential competition. The fourth chapter deals with the possibilities of launching company product at the tourism market in Prague. The final, fifth chapter, consists of three products, that could be
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Švejdová, Petra. "Současná role GDS na trhu distibuce služeb cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-161971.

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Aviation industry is in many ways considered a pioneer, especially in innovation and implementation of new materials and technologies. The aim of this thesis is to provide comprehensive and complex information on the matter, pointing out the differences in distribution systems and scenarios outlining the expected evolution of these systems in the future. The dissertation defines the basic concepts and the nature of the problem and also talks about the historical development of the GDS to better understand the current ownership and evaluate the importance and status of GDS in the Czech and worl
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Machálek, Tomáš. "Nabídka animačních služeb cestovních kanceláří pro segment rodiny s dětmi v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264479.

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The dissertation has for its goal to analyse the supply of animation services by selected travel agencies for a families-with-children segment of customers in the Czech Republic. Based on a comparison of the supply together with a research into the actual situation on the side of the demand, a new competitive product of an animation service devised by the author is introduced. The theoretical part of the dissertation defines major terms in the realm of tourism and animation services. Throughout the empirical chapters, the author first analyses the market situation from the supply perspective.
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Jedounová, Lucie. "Zhodnocení marketingového mixu vybraného hotelu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-135911.

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This thesis focuse on tourism, part of it focuse on characteristic of tourism services and hotel industry too. Substance of this work is marketing in tourism and tourism services, specifically in hotel industry, where the goal is evaluate every simple part of marketing mix by chosen three-stars hotel and propose possible changes which could increase demand or attract new clients.
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Vejvoda, Tomáš. "Komparace středisek zimních sportů v ČR a ve Francii." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-12466.

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Goal of the thesis has been deep analysis of winter ski resorts in the Czech republic and France and finding an optimal ski resort for a week holiday. Set of criterias important for average czech skier for selection of a resort was designed accordingly to the results of a survey made on sample of czech population. Supplementary goal is to prove a hypothesis that rather than the size of a resort, the quality and scope of services (not only ski-related) really matters.
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Čambálová, Lucie. "Analýza potenciálu konzultačních služeb v cestovním ruchu - založení a rozvoj firmy ČambiTour." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136280.

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This diploma thesis deals with the evaluation of potential of consulting services in outgoing tourism. Based on several key research revealed that in the Czech Republic there is no specialized travel agency focused on consulting services. Demand for these services is quite high, people miss the personal approach and the opportunity to consult their holidays with a travel consultant. The solution could be to create a new travel agency ČambiTour with focuse on consulting services. Providing of these services, however, must be free of charge - Czechs have not been prepared to pay for these servic
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Paclíková, Marcela. "Daň z přidané hodnoty v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201872.

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The subject of the diploma thesis is value added tax in tourism. Certain subjects that do business in tourism are obliged to apply a special travel service scheme for services provided according to the Act No. 235/2004 on Value Added Tax. In comparison with normal rules, this scheme simplifies the rules of application of the value added tax, though it is not applicable in all situations. The major aim of this thesis is to make a complete outline of the rules related to the application of value added tax in tourism and present suitable practical examples. Another aim of the thesis is to analyze
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Vaškůjová, Eva. "Možnosti využití služeb CR tělesně a mentálně handicapovanými lidmi." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3904.

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In first part of thesis there is a brief characteristics of handicapped people. Afterwards there are introduced various projects, plans, programmes and legislative norms focused on support of travelling of handicapped people. Results of survey finding out if handicapped people in Czech Republic travel, which tourism services are used by them and their satisfaction with tourism services, are an important part of the thesis. In last part of the thesis there is a SWOT analysis and a summary of the whole topic's analysis.
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Havránková, Tereza. "Analýza nabídky průvodcovských služeb v Ústeckém kraji." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162523.

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This work is about offer of guide services in Ústí region. In first part there are basic definitions of tourism and guide services including information about duties and work of tourist guide. Then the work characterizes Ústí region with his most popular places and summarizes facts about tourism in this region. In work there was also used a survey about demand of guide services. In analytic part there is decription of each individual location with guide services. These descriptions are analyzed and compared with facts about tourism in region and with results of survey.
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Lašáková, Petra. "Návrh marketingové strategie pro cestovní kancelář." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222111.

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I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Švarcová, Kristýna. "Analýza konkurenčního prostředí lázeňských služeb v Luhačovicích." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-164001.

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The subject of this diploma thesis is "Analysis of the competitive enviroment of the spa services in Luhačovice". The main aim of the thesis is comparison of spa services of different spa facilities operating in Luhačovice and choose the best provider of the services. The PEST analysis was used for reaching the main aim which included political, economic, social and technological indicators that influenced most of businesses in spa tourism. The another step was to analyse internal competitive environment of Luhačovice. It means that chosen spa subjects are analysed and then the strongest and b
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41

Béna, Tomáš. "Potenciál zvolené destinace na trhu cestovního ruchu v České republice." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262890.

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The diploma thesis deals with the field of tourism industry. After a general definition of a broader context and key terms, the basic theoretical approaches to assessing the potential of tourism and the division of its assumptions are evaluated and compared, as well as its typology is outlined. Subsequently, the investigated destination of Podzvičinsko is defined territorially, and the studied theoretical approaches are applied in its description and a detailed inventory of attractions. Further, structured interviews with experts were conducted. The next step was to compile a questionnaire and
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42

Crhová, Jana. "Hodnocení kvality informačních center." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-190004.

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The diploma thesis deals with the essential factors, which influence the satisfaction of the customers using services of the information centres. The main goal of the thesis is to identify these factors by means of primary research. The primary research is focused on both the domestic and the foreign visitors and reveals the demands, which determine the quality of services of information centres. Furthermore, the quality of the services, which were really provided to the customers by information centres, is evaluated within the thesis. The examined information centres are located in the Středo
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KOLÁŘOVÁ, Veronika. "Stanovení obchodní strategie vybraného podniku služeb." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-44852.

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The main aim of my thesis is analysis of actuall business strategy of searching subject. The chosen company is travel agency Beryreisen.By the concrete analysis of marketing, business competition and market position of travel agency is created new business strategy, which presents a new product of travel agency. New product is created by the questionnaires made according to consumer´s preferences in turism.
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SRNKOVÁ, Alexandra. "Metodika tvorby podnikatelského plánu." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-175492.

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The aim of the thesis is to propose a methodology of creating a business plan using the principles and methods of strategic management and marketing, to analyze market conditions in selected sector and draft the business plan based on obtained informations. Major part of the work is devoted to the study of theoretical knowledge of the business plan issue where are clarified the concepts of business, business plan and its structure. Individual data are obtained from technical literature and Internet sources. The practical part is focused on writing a business plan itself. It focuses on the area
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VLKOVÁ, Jana. "Předpoklady rozvoje komerčních služeb ve vybrané oblasti - Dobrovolný svazek obcí Zlatý vrch." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-50635.

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The aim of this thesis is to analyse commercial servises in the area Zlatý vrch and suggest the possible solutions of their develepment. The literary part, in which the basic terms of the topic are characterized, was written first. These terms are then used in the practical part. Subsequently, the situation analysis, where the whole territory is mapped, was worked out. Futhermore, the survey of the businesmen and also interwiews with the mayors of each municipality were carried out. SWOT analysis of strengths, weaknesses, opportunities and threats was prepared on the basis of these analyses. A
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Burian, Michal. "Návrh systému podpory udržitelnosti cestovního ruchu a metodika hodnocení některých služeb v cestovním ruchu." Doctoral thesis, 2004. http://www.nusl.cz/ntk/nusl-92895.

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BURKETOVÁ, Kateřina. "Rozvoj zvolených služeb cestovního ruchu v Pardubickém kraji." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-187827.

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The aim of the thesis "Development of selected tourism services in Pardubice Region" was to analyze the current supply of tourism services with an emphasis on accommodation services and gastronomy in the Pardubice region. An essential part of the work was a literary review, which clarifies to the readers the issue being addressed and the technical terms in the field of tourism and tourism services. For a purpose of creating a literary search was studied literature related to the field and data from the Internet sources. Subsequently, statistical data related to basic information about the Pard
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UHROVÁ, Iva. "Předpoklady rozvoje komerčních služeb ve vybrané oblasti - Dobrovolný svazek obcí Věnec." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-51305.

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This thesis is concerned with problems of services. It examines possibilities and conditions of development of commercial services in a microregion Věnec. The area analyzed in this research work is a free municipality association Věnec that includes 6 individual villages situated in region of Prachatice (Čkyně, Bohumilice, Bošice, Lčovice, Svatá Maří a Zálezly) which are situated in a district of South Bohemia. A double questionnaire investigation was used to get information. First of all attitudes of mayors were collected and after it attitudes of enterprise subjects working in the free munic
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POJEROVÁ, Adéla. "Podnikatelský koncept zařízení služeb venkovské turistiky v oblasti Písecko." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-126527.

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The diploma thesis deals with the creation of a business concept to diversify the activities of a private farmer, operating in the region Pisecko, to the field of tourism, specifically to the agrotourism. At first, the surveyed area, accessibility, attractiveness and competitiveness were analyzed using secondary sources. In addition, primary sources were obtained with the help of a guided interview with the owner of a farm and a questionnaire survey conducted in travel agencies, tour operators and tourist information centers. Based on all the findings, the business concept of Jihočeské královs
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Přívarová, Jana. "Analýza pojistného trhu pro zprostředkovatele služeb cestovního ruchu." Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-93928.

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