Academic literature on the topic 'Cestovný ruch'

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Journal articles on the topic "Cestovný ruch"

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Gúčik, Marian, Diana Kvasnová, and Kristína Pančíková. "MEDICAL SPA VERSUS HEALTH TOURISM." Acta academica karviniensia 16, no. 2 (June 30, 2016): 5–15. http://dx.doi.org/10.25142/aak.2016.010.

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Lednický, Václav, and Zuzana Stefanovová. "NOVACKÁ, L. A KOL. Cestovný ruch, technika služieb, delegát a sprievodca." Acta academica karviniensia 11, no. 1 (March 30, 2011): 123–25. http://dx.doi.org/10.25142/aak.2011.012.

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Hamarneh, Iveta, and Alžbeta Kiráľová. "Food Tourism in the Czech Regions – Trends and Opportunities." Geografické informácie 20, no. 2 (2016): 96–110. http://dx.doi.org/10.17846/gi.2016.20.2.96-110.

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Štemberk, Jan. "Cestovní ruch v protektorátní legislativě." PRÁVNĚHISTORICKÉ STUDIE 2018, no. 1 (August 15, 2018): 47–68. http://dx.doi.org/10.14712/2464689x.2018.23.

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Jakubec, Ivan. "Cestovní ruch v soukolí říšské a protektorátní politiky a legislativy. Autonomismus a „demokracie“ za protektorátu: cestovní ruch." PRÁVNĚHISTORICKÉ STUDIE 2018, no. 1 (August 15, 2018): 35–45. http://dx.doi.org/10.14712/2464689x.2018.22.

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Míšková, Zuzana. "Tourism and professional English." Acta Oeconomica Pragensia 14, no. 4 (December 1, 2006): 26–35. http://dx.doi.org/10.18267/j.aop.97.

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Štemberk, Jan. "Tourism Between Czechoslovakia and Germany in the Interwar Period." Acta Oeconomica Pragensia 18, no. 1 (February 1, 2010): 69–78. http://dx.doi.org/10.18267/j.aop.295.

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Vošta, Milan, and Josef Abrhám. "Global Tourism and Implications for the Czech Republic." Acta Oeconomica Pragensia 23, no. 4 (August 1, 2015): 63–77. http://dx.doi.org/10.18267/j.aop.481.

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Měrtlová, Libuše. "Tourism Industry as an Important Endogenous Factor of the Development of Regions." Geografické informácie 16, no. 2 (2012): 18–37. http://dx.doi.org/10.17846/gi.2012.16.2.18-37.

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Kotíková, Halina. "Tourism as a theoretical discipline in the context of kinanthropology." Tělesná kultura 33, no. 2 (March 1, 2010): 82–96. http://dx.doi.org/10.5507/tk.2010.012.

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Dissertations / Theses on the topic "Cestovný ruch"

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Brejčáková, Michaela. "Cestovný ruch ako faktor rozvoja Moravskoslezského kraja." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-6566.

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The subject of my diploma thesis is concerned with tourism and its influence on the development of Moravskoslezský region (one of the NUTS III regions of Czech Republic), of which parts there are six tourist areas (Jeseníky, Beskydy, Opavské Slezsko, Ostravsko, Těšínske Slezsko a Poodří-Moravské Kravařsko) within the tourist region Severní Morava a Slezsko. Another part of my thesis is, in addition to theoretic part, SWOT analysis and basic characteristics of the region. There are also different analysis and statistics of tourism and its contribution to the region's development. There are also mentioned some instruments of advertising and support of tourism development as well as the currant level of cooperation with other countries and regions.
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Tarabčáková, Lucia. "Potenciál Rumunska pre výjazdový cestovný ruch Českej republiky." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74115.

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This paper focuses on introduction of Romania as a potential outbound tourism destination for Czech Republic. The aim of this paper is to present the real picture of Romania, pointing out some unjust prejudice against this country which can be found in Czech Republic as well as pointing out the real insufficiencies of Romania in the field of tourism which are often overlooked. This paper also contains results of on-line questionnaire which may help to create a better picture of how Romania is being perceived by the Czechs today and which are the possibilities for future developments in this area.
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Lebedová, Barbora. "Marketing na sociálnych médiách so zameraním na cestovný ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124592.

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Nowadays, social media are the current trend and more and more companies are implementing social marketing strategies. The thesis discusses the potential, opportunities and advantages of social media. Special focus is on the specifics of marketing in the tourism and travel industry. The goal of this thesis is to analyze and to assess the true potential in order to form recommendations aimed for the involved tourism and travel businesses.
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Hafiňáková, Jana. "Dopad zápisu na Zoznam UNESCO na cestovný ruch vo Vlkolínci." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16907.

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Main objective of final thesis is to examine the impact of entering Vlkolinec to World Heritage List to tourism and lifestyles of inhabitants. This paper is trying to describe and characterize the visitors, region and cultural life in the region.
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Sidimáková, Andrea. "Európske hlavné mesto kultúry Košice 2013 - dopad na cestovný ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193652.

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The diploma thesis studies impacts of receiving the European Capital of Culture 2013 title by the city of Košice. The thesis analyses positive and negative impacts on different fields, mainly impacts on tourism and cultural life in the city. Questionnaire aimed at valuation of the ECC Košice 2013 project is also a part of the thesis. Respondents evaluated their satisfaction, success and fulfilment of their expectations according to this project.
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Linhartová, Karolína. "Význam drevených kostolíkov pre cestovný ruch po zápise do Zoznamu UNESCO." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76441.

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Thesis is devoted to the Wooden churches of the Slovak part of Carpathian Mountain Area, which were added to the list of UNESCO World Heritage Sites in 2008. The wooden churches have extraordinary worldwide walue but people do not know much about them.
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Vyšná, Kristína. "Analýza ekonomického a neekonomického dopadu konania MS v hokeji 2011 na Slovensku so zameraním na cestovný ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124909.

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In the first part of this final thesis the theory of tourism events and their impact on the host destination is discussed, with particular focus on major sport events. Impacts are divided into two categories: economic and non-economic (socio-cultural, environmental, marketing impact and impact on infrastructure). These break into sub-categories and are described in detail. The second part of the thesis uses the theoretical knowledge outlined in part one to analyse the impact of a specific major sporting event -- the 2011 IIHF World Ice Hockey Championship that took place in Bratislava and Kosice in Slovakia. Emphasis is placed on analysing the effects the event had on the tourism sector in Slovakia. Having analysed both economic and non-economic impacts of the event, the thesis concludes that the overall impact of the event on the Slovak tourism sector was positive and the Slovak Republic can use this momentum in favour of further development of Slovak tourism sector.
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Olgyayová, Patrícia. "Vytvorenie produktu pivného turizmu pre vybranú cestovnú kanceláriu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358977.

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Thesis analyses usage of a potential of Czech republic in beer tourism via beer tours. The main aim was to create new tours, which would be connecting small familial breweries in separated areas of Czech republic, east, west, middle of the republic plus Prague. Thesis was logically separated into two parts, theoretical and practical. Theoretical part shoul provide basic information about tourism, services and marketing of the services, which includes situation analysis and marketing mix. The end of this part involves description of the situation of breweries in Czech republic, like number of breweries, statistics of production and consumption of beer; and situation of beer tourism in this land. Practical part is applying knowlendges of theoretical part. First chapter includes analysis of the beer tours market, competition, suppliers, element of distribution and potentional customer. Next chapter is whole about new beer tours, this chapter involves description and process of individual tours and the last chapter includes layout of marketing mix.
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Pommerová, Monika. "Udržitelný cestovní ruch a šetrné formy cestovního ruchu CHKO Křivoklátsko." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-204080.

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The work concerned with the sustainable development of tourism and its friendly forms. The issue is applied to the example of the protected area Křivoklátsko. The aim of Diploma Thesis is to evaluate the current status and potential of sustainable tourism development, including mapping the availability of sustainable forms of tourism within the protected area Křivoklátsko and outline prospects, potential and opportunities for further development. The theoretical part defines the concept of sustainable development, definition, indicators and principles on which it is based issues in general as well as in relation to tourism. In the practical part the region as a tourism destination: the attractiveness of the area, živostní environment, material and technical base, sound forms of tourism and development potential. Part of the work is the analysis of the potential for sustainable tourism development of the protected landscape area Křivoklátsko made on the basis of survey among entrepreneurs in tourism, tourists, residents and county public administration bodies. The overall assessment of the status and potential of sustainable tourism development in the region is used and SWOT analysis.
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Nováková, Zuzana. "Cestovní ruch zvolené destinace." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259316.

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This graduate thesis is focused on a tourism issue in Greece. Due to the wide spectrum of the existing product, is this thesis concentrate on only one segment, the excursions tour. In the first section of this thesis are defined the most important terms in the field of tourism. The following parts characterized the chosen destination, which is Greece republic. In the next part of this graduate thesis is analyzed the current supply of excursion tours. The four excursion tours are designed based on the results from previous analyze. These designed excursion tours supposed to fill the gap on the tourism market and to enhance current supply.
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Books on the topic "Cestovný ruch"

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Věra, Foretová, ed. Jak rozvíjet místní cestovní ruch. Praha: Grada Pub., 2001.

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Petráš, René. Právo a cestovní ruch: Law and tourism. Praha: Univerzita Jana Amose Komenského, 2013.

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Aktivní cestovní ruch: Strategický faktor rozvoje regionů : sborník přednášek : 1. ročník mezinárodní konference 24.-26. května 1999, Ostrava, Czech Republic. Ostrava: Repronis, 1999.

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Conference papers on the topic "Cestovný ruch"

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Mišúnová, Ema. "Vývoj terciárneho vzdelávania v sektore cestovný ruch v SR." In XIX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Brno: Masaryk university, 2016. http://dx.doi.org/10.5817/cz.muni.p210-8273-2016-144.

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Krajíčková, Aneta. "Cestovní ruch v Dominikánské republice, jeho aktuální problémy a budoucnost." In XXIII. mezinárodní kolokvium o regionálních vědách / 23rd International Colloquium on Regional Sciences. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9610-2020-48.

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The Dominican Republic is the most-visited country in the Caribbean. The development of tourism is continuous and, in the future, it is still going to be one of the most important sectors that brings significant source of income for the country. The country's dependence on tourism causes and is going to cause problems in economic, social and environmental areas. The aim of this article is to analyze the current situation and to identify problematic aspects of tourism and possibilities of future development based on an interview with the country's leading tourism expert. Among the most critical identified are water management, which overlaps only to tourism, but also to agriculture and the protection of natural resources, ownership of recreational facilities or the security of the country.
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Repík, Ondřej. "K problematice plánování v cestovním ruchu." In XVIII. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. 18th International Colloquium on Regional ciences. Brno: Masarykova univerzita, 2015. http://dx.doi.org/10.5817/cz.muni.p210-7861-2015-86.

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Kalábová, Markéta, and Josef Abrhám. "Lovecký cestovní ruch jako odvětví s velkým potenciálem pro rozvoj regionů ČR." In XIX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Brno: Masaryk university, 2016. http://dx.doi.org/10.5817/cz.muni.p210-8273-2016-138.

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Kajzar, Patrik, and Klára Václavínková. "Předpoklady zážitkového turismu v Moravskoslezském kraji se zaměřením na venkovský a industriální cestovní ruch." In XIX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Brno: Masaryk university, 2016. http://dx.doi.org/10.5817/cz.muni.p210-8273-2016-130.

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Repík, Ondřej. "K problematice vzdělávání v cestovním ruchu v České republice." In XIX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Brno: Masaryk university, 2016. http://dx.doi.org/10.5817/cz.muni.p210-8273-2016-143.

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Bobková, Markéta. "Analýza spolupráce v cestovním ruchu z pohledu síťových charakteristik." In XX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Kurdějov: Masaryk university, 2017. http://dx.doi.org/10.5817/cz.muni.p210-8587-2017-86.

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Repík, Ondřej. "Podpora výzkumných aktivit v cestovním ruchu z grantových nástrojů EU." In XXII. mezinárodní kolokvium o regionálních vědách. Brno: Masarykova univerzita, 2019. http://dx.doi.org/10.5817/cz.muni.p210-9268-2019-75.

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Darulová, Jolana. "Tradičná kultúra v cestovnom ruchu s využitím jej najvýznamnejších hodnôt." In XVIII. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. 18th International Colloquium on Regional ciences. Brno: Masarykova univerzita, 2015. http://dx.doi.org/10.5817/cz.muni.p210-7861-2015-98.

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Půček, Milan, and Michal Plaček. "Muzea jako regionální aktéři v cestovním ruchu – úskalí muzejní statistiky." In XIX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Brno: Masaryk university, 2016. http://dx.doi.org/10.5817/cz.muni.p210-8273-2016-134.

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